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Sell with Confidence


38 years in business

6 consecutive years with total sales over $2 billion

215 top producing agents

20

+

average years of experience per agent

4 strategically located offices

170 charitable causes supported


Kentwood Real Estate Kentwood Real Estate is an elite team of REALTORS®

LeadingRE network spans 70 countries and includes

whose exceptional service, local expertise and deep

more than 130,000 real estate professionals selling

community roots create a market advantage for

more property than any of the large national brands.

clients.

We are also members of Who’s Who in Luxury Real

From the beginning, Kentwood was built on the foundation of broker excellence. Only the most professional, ethical and knowledgeable top-

Estate, a compendium of the finest residential real estate firms from around the world from local boutique brokerages to large international brands.

producing brokers are selected to be affiliated with

Active and respected in the industry, Kentwood Real

our esteemed brand. Founded as The Kentwood

Estate has a significant number of brokers serving

Company in 1981 to represent a discerning clientele,

on committees and Boards of Directors at local, state

our firm’s original office opened in the Denver Tech

and national real estate associations including the

Center. In 1998, Kentwood opened our Cherry Creek

Denver Metro Association of REALTORS®, Colorado

office, and our downtown location followed in 1999. In

Association of REALTORS®, and the National

2018, Kentwood expanded our footprint to Northern

Association of REALTORS®.

Colorado with the addition of our Fort Collins office.

At our core, Kentwood is built on the foundation of

Kentwood Real Estate is the exclusive Colorado

supporting our local community. The company and

affiliate of Berkshire Hathaway’s HomeServices of

individual brokers are passionate in our ongoing

America. In 2016, the organizations aligned given our

commitment to supporting organizations that aid

shared core values of trust, integrity, stability and

those in need, such as HomeAid Colorado, which

longevity. HomeServices companies are independent

supports non-profits that create housing solutions

brands under the Berkshire Hathaway umbrella, not

and ancillary support for the homeless. Kentwood

franchises. We are owned and operated by BH as a

brokers additionally volunteer and support over

collective of the top real estate brands in the country,

170 local, national and international non-profit

yet managed locally to maintain our independence of

organizations.

brand, community roots and deep local knowledge.

Our brokers hold themselves to the highest standards

Kentwood is a member of Luxury Portfolio

in the real estate industry and remain committed

International® and Leading Real Estate Companies

to helping their clients, and each other, successfully

of the World®, the largest global network of premier

reach their goals. Kentwood brokers are family and, as

locally branded companies, dominated by many of

soon as you work with one, so are you.

the world’s top-tier independent brokerages. The


Cherry Creek

City Properties

Few Colorado neighborhoods exude the

Kentwood Real Estate City Properties is

charm and prestige found in central Denver,

conveniently located across from Union Station,

including the Cherry Creek area. Kentwood

providing outstanding access to Denver’s most

Real Estate Cherry Creek is located in the heart

desired pedestrian-friendly neighborhoods.

of this stimulating and evolving cosmopolitan

Whether seeking a loft in LoDo, a historic

community. Central Denver neighborhoods are

bungalow in Washington Park, a mansion in

known for their vibrant culture, walkable lifestyle

Country Club, a flat in The Highlands, or a retreat

and diverse architecture. Our brokers not

in the foothills, Kentwood City Properties is

only specialize in Central Denver’s prestigious

Colorado’s premier source for “city and city-

neighborhoods, they are also seasoned

close” Denver real estate. Kentwood brokers

professionals with a broad depth of knowledge

are also the leading experts on new housing

in all areas of the Denver Metropolis. Kentwood

trends and are the exclusive listing firm for many

brokers know bungalows to mid-century modern,

of Denver’s finest developers. These projects

Tudors to townhomes and new construction

provide remarkable diversity in location, finish,

versus classic.

amenities and price.

Additional Services

Commercial Brokerage Services provided by Kentwood Commercial KentwoodCommercial.com


Denver Tech Center

Northern Properties

A great location is more than a key prerequisite

Kentwood Northern Properties’ premier location

for home buyers – it is also a defining

enables our leading real estate professionals

characteristic of the Kentwood Real Estate DTC

to deliver exceptional service throughout all of

office. Our premier location in the heart of the

Northern Colorado; from just north of Denver

Denver Tech Center enables Kentwood’s leading

to the Wyoming border. Our seasoned brokers

brokers to serve clients in the vibrant southern

not only specialize in Fort Collins’ charming

sector of metro Denver in grand fashion. It’s

communities, they also possess a broad depth

an area characterized by remarkably unique

of knowledge of the entire Northern Colorado

communities, extraordinary amenities, and a

region, an area characterized by a thriving

way of life that enables residents to live, work

economy, educated workforce, and recreational

and play in the same district. From Cherry Hills

opportunities. From Fort Collins’ eclectic enclaves,

to Greenwood Village to Castle Pines Village and

Boulder’s vibrant culture, and Loveland’s urban

points in between, South metro is the location

streets to Windsor’s small-town charm and Erie’s

for many of the region’s estate properties and a

bustling communities, Kentwood brokers provide

lifestyle second-to-none.

you with the most dependable and effective real estate service you can find.

Leasing & Property Management

Mortgage Services

provided by Denver Rental

provided by HomeServices Lending

DenverRental.com

CO.HomeServicesLending.com


A trusted brand


ethical

We affiliate with the top brokers in the marketplace and hold ourselves to the highest standards. Our values are worn on our sleeves to prove to our customers that we are there for them, and that we’ll always strive for an ethical solution.

professional

We have never cut corners and we never will. No matter the size or scope of our clients’ needs, we provide white glove service to all. When you walk through our doors you are valued – we are offering our trust. Our brokers are committed to helping our clients, and each other, successfully reach their goals. Kentwood brokers are family and, as soon as you work with one, so are you.

local

We are nimble because we are part of the community, Colorado is our home. We believe in our communities and our hearts belong here. Our brand is local and will stay that way, but we’re able to bring the world to Colorado when we need to.

quality

We are leaders, and guarantee a personal touch to every client – this is our passion. We adapt and bend to challenges, are problem solvers and dream makers. Through our affiliation with HomeServices of America, we have the backing of one of the most trusted brands in the world—Berkshire Hathaway.

expert

We are able to offer our superior service because we are all at the top of our craft. We are knowledgeable, prestigious, and offer a full-service product – we are quality, not quantity, here to help our community. Luxury is in the eye of the beholder, and we are experts at luxury, locally and globally.


Number One Average sales price per broker in the Metro Denver, Boulder, and Fort Collins MLS’s - REColorado and IRES

Source: Broker Metrics


$2,078,723,160 2018 CLOSED SALES VOLUME

3,183 2018 CLOSED SALES TRANSACTIONS


Share of voice Share of Voice, in public relations, is defined as the percentage of all online news and broadcast content about a company or brand, compared to that of its competitors, over a specified time period. This graph analyzes the volume of Kentwood and competitor coverage between June 1st and December 31st of 2018, and illustrates Kentwood Real Estate’s commitment to being the real estate thought leader in the Colorado market.

KENTWOOD EARNED MEDIA COVERAGE MARKET WIDE

KENTWOOD REAL ESTATE

497

40.9%

MADISON & COMPANY

327

26.9%

LIV SOTHEBY’S INTERNATIONAL REALTY

147

12.1%

COLDWELL BANKER

115

9.5%

PORCHLIGHT REAL ESTATE GROUP

115

9.5%

RE/MAX CHERRY CREEK

9

0.7%

KELLER WILLIAMS DOWNTOWN DENVER

4

0.3%

SLIFER SMITH & FRAMPTON, DENVER

2

0.2%


Giving back Kentwood as a local brand has always taken pride in being a good neighbor and today, Kentwood Real Estate continues to support numerous civic and community endeavors. Every year, Kentwood and our brokers demonstrate our commitment to the community by volunteering and supporting local charities and events.


Organizations Supported by Kentwood Brokers ACE Scholarships African School Assistance Project Alzheimer’s Association American Heart Association Amp The Cause Anchor Center for Blind Children ASPCA Barth Hotel Be the Gift Big Brothers, Big Sisters of Colorado Bonfils Blood Center  Boy Scouts Troop 199 Brent’s Place Byers Middle School Camp Wapiyapi  Cancer League of Colorado Castle Rock Firefighters Cherry Hills Land Preserve Cherry Hills Village Elementary Cherry Park Children International Children’s Hospital Children’s Diabetes Foundation City Lax City Year Civic Center Conservancy   Clyfford Still Museum Coalition for the Homeless Colorado Agency for Jewish Education Colorado Cancer Foundation Colorado College Colorado Haiti Project  Colorado Outward Bound School Colorado Ovarian Cancer Alliance Colorado Pet Pantry Colorado Police Officer’s Foundation Colorado Public Radio Colorado Shares Food Drive Colorado University Sustainable Excellence Initiative Colorado Wind Ensemble Community Shares of Colorado CU Denver School of Business Culture Haus D.E.A. Survivors Fund Dennison Elementary School Denver Art Museum Denver Bike Share - B Cycle Denver Botanic Gardens Denver CASA Denver Children’s Home Denver Dumb Friends League Denver Film Society Denver Hospice Denver Kids Denver Metropolitan Major League Baseball Stadium District Board Denver Rescue Mission

Denver Urban Matters DMK Rehoming Don Miguel Charities Downtown Denver Partnership Eastern Star Masonic Retirement Campus Families First First Descents Flatirons Community Church Food Bank of the Rockies Food for the Poor Forgotten Felines Rescue Friends of Manual Friends of Painting and Sculpture Front Rangers Cycling Club Girl Scouts of America Girls, Inc. Glery Ross Foundation Global Down Syndrome Foundation Golden High School GoodWill Colorado Greater Park Hill Community GreenPeace Habitat for Humanity of Metro Denver High Line Canal Conservatory Highland United Neighbors Inc. HomeAid Colorado Hope’s Promise Orphan Ministries Invest in Kids Jewish Colorado Justice Rescue Kempe Foundation Komen Colorado Ladies of Charity - Holy Ghost Church Leukemia and Lymphoma Society Littleton Life Center LoDo Cares LoDo District, Inc Make-a-Wish Foundation Maxfund Animal Adoption Center Mercy Housing Metro Caring Mile Hi Youth Corp Mile High Early Learning  Morris Animal Foundation Most Precious Blood Muscular Dystrophy - Samples Concert Museum of Contemporary Art National Multiple Sclerosis Society National Western Stock Show NPR NSCD Optimist International Parkinson’s Association of the Rockies PetBucks Plan JeffCo Planned Parenthood of the Rocky Mountains

Porter Hospice Program Pradera Project Angelheart Project Cure Project Pave Race for Research Ralston Elementary School RedLine Regis Jesuit High School Regis University Rocky Mountain Feline Rescue Roundup River Ranch SafeHouse Denver Salvation Army Santa Claus Shop Sara’s Home Save the Children Shining Stars Foundation Shriners Hospital Siena College Smile Train Soles 4 Souls South Metro Food Bank St. Jude Children’s Hospital Temple Sinai Tennyson Center The Challenge Foundation The Colorado Ballet The Delores Project The Humane Society of the United States The Jewish Experience  The Kitchen Community The Melanoma Research Foundation The Third Way Center Theodore Roosevelt Medora Foundation   There with Care Toys for Tots Unified Lacrosse University of Notre Dame Charities University of Wisconsin Mile High Alumni  Veterans of Foreign Wars Washington Park East Neighborhood Association  WeeCycle West Middle School Wild Animal Sanctuary Wish for Wheels Women Who Wine and Who are Charitable Women’s Bean Project Women for Women International Women’s Global Empowerment Fund World Wildlife Fund Wounded Warrior Project Zara Project


Kentwood marketing KENTWOOD HAS DEPLOYED CUTTING-EDGE TECHNOLOGY to create an innovative web platform, including our consumer-focused company website, along with powerful tools to ensure an easy to use, consumer friendly website. Our progressive design was created with a thorough understanding of buyers and sellers, positioning our listings at the forefront of the market. Kentwood gives your property the most exposure by syndicating listings to top-rated sites with thousands of unique users every day and millions of page views every month.


1. ZILLOW.COM 44.9 Million Visits per Month 11.39% Market Share 2. TRULIA.COM 33.9 Million Visits per Month 7.72% Market Share

Online exposure Listing syndication maximizes a home’s exposure and a brokerage’s online presence. Kentwood gives your home the most exposure

3. REALTOR.COM 28.8 Million Visits per Month 6.56% Market Share

by syndicating the listing to top-rated sites

4. HOMES.YAHOO.COM 19 Million Visits per Month 4.34% Market Share

* Listing syndication is driven through the MLS

5. HOMES.COM 17.2 Million Visits per Month 3.92% Market Share

with thousands of unique users every day and millions of page views every month.

system. If you prefer not to have your property syndicated across the internet, ask your Broker for options.

A D D I T I O NA L SY N D I CAT E D S I T E S I N C L U D E : realtytrac.com • lakehomesusa.com • landwatch.com • homewinks.com propertypursuit.com • propertyshark.com • hotpads.com • vast.com • oodle.com • propbot.com • properazzi.com • frontdoor.com

Mobile As potential buyers search neighborhoods and discover properties, they expect to get more information in real time on their mobile device. Kentwood’s use of top-rated mobile technology and custom search capability, puts relevant properties in the buyer’s hands. Properties and icons are properly sized on all devices, regardless of screen size, for the best mobile presentation and customer experience.


Web traffic sources

2018 Site usage

487,901

73.3%

TOTAL VISITS

D I R ECT T R A F F I C & O RGA N I C S E A RC H 357,6 2 3

56.85% NEW VISITS

2,052,934 PAGE VIEWS

26.3%

4.21 REFERRING SITES 128,5 3 9

Web traffic demographics 45%

55%

FEMALE

MALE

4.8%

27%

18 - 24 YEARS

25 - 34 YEARS

25.5%

19.8%

35 - 44 YEARS

45 - 54 YEARS

14.9%

8%

55 - 64 YEARS

65+ YEARS

AVERAGE PAGE VIEWS PER VISITOR TYPICAL VISITOR’S PAGE VIEWS = 2

3:12 AVERAGE MINUTES ON SITE TYPICAL SITE VISITOR’S MINUTES ON SITE = 1:50


Sources by location

HIGHEST CONCENTRATION

LOWER CONCENTRATION

487,901

LOWEST CONCENTRATION

VISITS FROM 200 COUNTRIES/TERRITORIES

UNITED STATES » 446,069

PERU » 3,032

FRANCE » 1,842

CANADA » 7,467

PHILIPPINES » 2,359

GERMANY » 1,727

CHINA » 3,447

RUSSIA » 2,002

BRAZIL » 1,717

INDIA » 3,593

UNITED KINGDOM » 1,159


Property websites Signs and the Internet are two sources used by prospective buyers to find their next home. Kentwood has combined these two advertising mediums into a unique marketing program that will help you sell your home faster. Your home will be advertised around the globe on the Internet via a unique Individual Property Website (IPW) which is also embedded into Kentwood.com and DenverRealEstate.com. In order to make the process of finding your home easy, our agents will register a simple and specific domain name for your property. These web addresses can be included on a rider over the Kentwood ‘For Sale’ sign. A prospective client passing by can use their mobile device to view a complete online brochure, including outstanding photographs, a property description, price, and agent contact information.


3D Virtual tours Kentwood Real Estate is known for our use of advanced technology, helping to position our clients at the top of what buyers most desire to see. Among these high-tech tools is the Matterport Pro 3D Camera—giving buyers and sellers an engaging interactive experience. Kentwood was among the first real estate companies to utilize the Matterport Camera, taking virtual tours to an amazing new level. The camera allows home buyers to virtually walk through a property with full 360-degree views taken from multiple perspectives throughout the property. Using 2D and 3D images as well as depth-sensing lasers to provide accurate and immersive renderings of every angle of a home’s interior, in addition to floorplans.

50-100

1-2

60,000

SCANS PER PROPERTY

HOURS DURATION/SHOOT

TOTAL KENTWOOD 3D TOUR VIEWS


Email marketing WITH OUR E-FLYER PROGRAM, YOUR PROPERTY CAN REACH 20,000+ BROKERS ALONG THE FRONT RANGE FROM CASTLE ROCK TO FORT COLLINS. Thousands of highly qualified prospects receive email notification when properties are updated on our website, which occurs daily. We also send email marketing pieces to our network of brokers, which reach 10,000 brokers in the Denver metro area, and another 10,000 in Northern Colorado. Kentwood also markets a Broker Open program, marketing Kentwood properties for a company-wide Broker Open event once a month, from spring to fall. This promotes your property to a network of brokers who represent qualified buyers.


B SE CAMP

Kentwood Basecamp Time is money when it comes to new listings and marketing brochures. Kentwood Basecamp, our proprietary marketing platform, makes it easy for your Kentwood broker to build stunning brochures, postcards, social media shareables, and more in just minutes, ensuring that they can quickly and easily begin marketing your property to potential buyers once photography is complete. Digital pieces, such as our Social Media Shareables, can be posted directly from Kentwood Basecamp to your broker’s social media business pages for immediate exposure of your property to their followers. High quality print brochures and postcards can be created, printed, and delivered in just a few days. Kentwood Basecamp gives your broker the technology tools they need to market your property effectively and efficiently, exposing your listing to more potential buyers.


Kentwood magazine Our home-selling clients enjoy the finest marketing programs, with our Kentwood Gallery magazine serving as one example of our vast array of marketing tools. KENTWOOD GALLERY DIGITAL EDITION View the entire magazine online Check out past issues Browse individual home tours directly from the magazine Send a link to share the publication


Luxury Portfolio International LPI provides the tools to drive growth and innovation,

82% percent of properties are $1M+

including access to empowering technologies that result

3M+ high net worth visitors per year

in better decisions, and coveted partnerships

$2,435,000 average property price

in the growing lifestyle market.

on website AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES The exclusive selection of independent brokerages who are invited to be part of LPI offer the local expertise and exceptional service that today’s experienceoriented affluent demand. Diverse in geography and demographic, the LPI network is united by a desire to deliver a high-value, highly personalized experience. The award-winning LuxuryPortfolio.com website represents more $1 million+ properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience while browsing the world’s preeminent collection of fine properties.

AFFILIATES

OFFICES

SALES ASSOCIATES

SALES VOLUME ANNUALLY

OUR INTERNATIONAL NETWORK

CHRISTIE’S INTERNATIONAL NETWORK

SOTHEBY’S INTERNATIONAL NETWORK

550

140

N/A

4,000

1,350

760

128,000

32,000

16,500

$351B

$95B

$70B

SOURCE: CHRISTIE’S INTERNATIONAL REAL ESTATE COMPARATIVE METRICS CIRE VS SIR DATED JUNE 1, 2015. SALES VOLUME ANNUALLY IS U.S. ONLY.


1,757

5,141

68,961

69

BRANDS

OFFICES

SALES ASSOCIATES

COUNTRIES

Who’s Who In Luxury Real Estate Since its debut in 1995, LuxuryRealEstate.com has become

2M+ page view per month

the number one portal for luxury properties on the internet.

49,000 properties with an average

Kentwood values its relationship with Luxury Real Estate,

price of $2,258,397

selling in excess of $200 billion in real estate annually. LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and property visibility, Luxury Real Estate is an integral part of selling your home. Its network contains all of the top luxury professionals from small boutique firms to large international brands.

Number 1 searches on Google, Bing, and Yahoo


565

4,300

130,000

70+

COMPANIES

OFFICES

SALES ASSOCIATES

COUNTRIES

Leading Real Estate Companies of the World Kentwood Real Estate is a member of Leading Real Estate Companies of the World, providing our clients global reach when selling their home. Being a part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.

ARGENTINA � AUSTRALIA � BAHAMAS � BELGIUM BRITISH VIRGIN ISLANDS � CANADA � CAYMAN ISLANDS CHINA � COSTA RICA � CZECH REPUBLIC � DENMARK DOMINICAN REPUBLIC � ENGLAND � FIJI � FRANCE FRENCH WEST INDIES � GERMANY � INDONESIA IRELAND � ITALY � JAMAICA � JAPAN � MACEDONIA MAURITIUS � MEXICO � NEW ZEALAND � PANAMA PORTUGAL � PUERTO RICO � ROMANIA SINGAPORE � SINT MAARTEN � SOUTH AFRICA SPAIN � SWITZERLAND � TRINIDAD & TOBAGO TURKEY � TURKS & CAICOS � UNITED ARAB EMIRATES UNITED STATES � U.S. VIRGIN ISLANDS


Award-winning relocation services Every day, Kentwood’s Relocation Department

Estate provides the expert service and support to

looks after the complete real estate needs of people

assist Denver’s corporations and their people as

moving to and from Denver.

they change, grow and prosper.

The Kentwood Relocation Service team is carefully

As an affiliate of the prestigious Leading Real Estate

trained in all aspects of individual, family, and

Companies of the World® network, Kentwood had

corporate moves. We concentrate on the individual

consecutive years with total sales over $2 billion

needs of each family and do all that we can to

from 2013-2018. Those connections make us a

ensure that each family finds the right location and

national and global real estate company working on

is happily settled into their new home.

your behalf.

Kentwood’s corporate clients range in size from a

Leading RE affiliates also lead in the number of

handful of employees to major moves of several

sales, with 20% more transactions than the closest

hundred families. Utilizing the full resources of the

competitor.

Kentwood Relocation Department, Kentwood Real

$32 billion more

U.S. HOME SALES VOLUME IN 2018 THAN OUR CLOSEST COMPETITOR.

LEADING REAL ESTATE COMPANIES OF THE WORLD

$254

KELLER WILLIAMS

$222 $192

COLDWELL BANKER

$83

RE/MAX SOTHEBY’S INTERNATIONAL REALTY

$72

CENTURY 21

$30

HOMESMART

$14

ERA

$14

BETTER HOMES & GARDEN

$12

REALTY EXECUTIVES EXIT REALTY

$7 $0.5

VOLUME SHOWN IN BILLIONS OF DOLLARS


Selling with Kentwood


A Broker’s Responsibilities Your Kentwood Broker will provide the luxury of personalized service and take care of it all, from specialized market knowledge to negotiating and closing your transaction.

Expert Guidance

Responsiveness

 Provide a marketing strategy,

Act in good faith at all times

a competitive market analysis and recommend an appropriate list price for the sale of your property

Adhere to your instructions Return calls, texts and emails promptly Closely track dates and deadlines

 Market your property to buyers and other agents utilizing all possible appropriate methods  Make recommendations on staging, potential repairs and cleaning your property, in order to make your home more attractive to buyers  Suggest quality professionals, including

Accounting Receive and remit earnest money deposits Receive and deliver all documents in a timely manner Review final settlement statements

attorneys, handymen, stagers and inspectors  Guide you in making informed decisions leading to a satisfactory sale  Present and respond to all offers in a timely manner

Loyalty Place your interests above all others Keep your personal information strictly confidential Ensure that all parties to the transaction

 Negotiate the best price and terms possible, always keeping your specific goals in mind

are fully informed about any material facts that may affect the transaction


Cybersecurity Kentwood understands that in today’s digital world, cybersecurity is a top priority. That’s why we’ve equipped Kentwood Brokers with the tools and safeguards needed to ensure that every step of your transaction remains safe and secure. Email and wire fraud has become a nationwide epidemic, in an instant, all the money for the purchase of a home could be lost, and in many cases, it can never be recovered. Kentwood brokers understand these threats and know how to keep your money and personal information both safe and secure. Here’s how we do it:  Email – through multi-factor authentication, all Kentwood provided email accounts use an enterprise email system with multiple layers of security and policies that are specifically designed to thwart would-be hackers and any unauthorized email access. HomeServices of America – Kentwood Real Estate is backed by HomeServices of America and Berkshire Hathaway. With over $600 billion in assets, we have the resources to give you industry leading security. In 2018 Kentwood successfully connected all 4 offices to an offsite SOC (Security Operations Center) for professional and real time 24/7/365 monitoring of our internal network and data to help prevent any unauthorized access or cyber-attacks. Additionally, Kentwood has implemented the top 20 CIS security controls and is continually researching new and ground breaking methods to strengthen our network and data security.


What is wire fraud? Wire fraud is committed in order to defraud another person out of money or something else of value and is on the rise due to the high use of email and the internet for transactional and banking services.

HOW TO AVOID REAL ESTATE WIRE FRAUD Stay aware of your communications and double check all email addresses you’re communicating with. Hackers who use spoof email accounts will switch around one or two letters of your realtor’s actual email address. Before responding to emails that seem a little off, have grammatical errors, or a false sense of urgency, double check the email address closely. Chances are the address may be close to the correct one, but isn’t exactly right. Use a reputable title company and either visit the title company in person or call the number listed on their website, do not use a phone number at the end of an email signature. When you’re ready for the closing, you can physically bring a cashier’s check into the title company or call the title company’s main line to clarify you have the correct wiring instructions. Understand your Realtor’s means of communication. Your Realtor will not suddenly begin to contact you in a new and different manner. The email address will not change toward the end of a transaction. You’ll also want to know how other parties involved will be communicating with you. Title companies and lenders should only be sending sensitive information via encrypted emails. On the day of the wire transfer, don’t hesitate to pick up the phone and call the recipient to verify wiring instructions. Use the phone number you’ve been using throughout the process or call the title company or lender’s main line. Don’t use a phone number at the end of an email. Do not react to a suddenly urgent request – this is a red flag for fraud. Always use strong passwords and ensure your agent is doing the same. It also wouldn’t hurt to change your password a few times throughout the transaction, or before a wire is sent. Finally, request your agent use a company email account, and not a free service such as gmail, yahoo or Hotmail. You and your agent will be better protected by the use of a company email account.


Steps in the Kentwood selling process

EXPLAIN THE SELLING PROCESS

DETERMINE & COORDINATE MARKETING STRATEGIES TO BEST FIT YOUR HOME

CONDUCT SHOWINGS & GIVE FEEDBACK

ATTRACT & SCREEN QUALIFIED BUYERS

RESEARCH MARKET ANALYTICS

PUBLICATION MARKETING

MULTIPLE LISTING SERVICE

PROPERTY WEBSITE

NEGOTIATE OFFERS

DETERMINE LISTING PRICE

PRINT MATERIALS

OPEN HOUSE

SIGNAGE

HANDLE CONTRACT ADMINISTRATION

INTERNET MARKETING

EMAIL FLYER

REAL ESTATE WEBSITES

ORDER TITLE

ACCOMMODATE FINAL WALK THROUGH

INSURE COMMUNICATION AMONG ALL PARTIES

MEET APPRAISER

FACILITATE CLOSING

M OV I N G DAY

DIRECT BUYERS TO FINANCING OPTIONS

COORDINATE HOME INSPECTION


The people involved and how communication takes place

BUYER’S AGENT

BUYER

LISTING AGENT

TITLE COMPANY

LENDER

INSPECTOR

About the commission

SELLER TYPICALLY PAYS

LISTING AGENT’S BROKERAGE OFFICE

LISTING AGENT

SOMETIMES BUYER PAYS

BUYER’S AGENT’S BROKERAGE OFFICE

BUYER’S AGENT

SELLER


Strategic pricing for the best exposure Timing and pricing for your home is imperative to a satisfactory sale. Your Kentwood broker will help you analyze these factors to get the best price in the best time.

« HI GH ER

PRICING ABOVE FAIR MARKET VALUE WILL ATTRACT FEWER BUYERS

PR IC E

FAIR MARKET VALUE W LO ER PR IC E »

LOWER PRICE WILL ATTRACT MORE BUYERS

NUMBER OF BUYERS

Timing is everything A new listing will generate interest from brokers and potential buyers. After they have viewed the property, interest will decline, which makes it crucial to list your property at the right price when it first goes on the market.

WEEK 1: GROWING AWARENESS

WEEK 2: HIGH AWARENESS

WEEK 3: DECLINING AWARENESS

WEEK 4: CONTINUED DECLINE

A new property on the market generates a high level of interest.

Peak market awareness during the first two weeks on the market.

Declining awareness and interest as other new properties arrive on the market.

Continued decline in awareness and interest.

SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2018


Where do buyers find the home they purchase? A successful sale is based on understanding the buyer. Your Kentwood broker understands how to market your home based on the knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home. I N F O R M AT I O N S O U R C E S U S E D I N H O M E S E A R C H

ALL BUYERS

FIRST-TIME BUYERS

REPEAT BUYERS

LOOKED ONLINE FOR PROPERTIES FOR SALE CONTACTED A REAL ESTATE AGENT LOOKED ON A MOBILE OR TABLET SEARCH DEVICE VISITED OPEN HOUSE YARD SIGNS ONLINE VIDEO SITE HOME BUILDER

The internet and REALTORS® — reaching buyers Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market your home including Kentwood.com, search engine optimization (SEO) and syndication to top real estate websites.

W H E R E B U Y E R S F O U N D T H E H O M E T H E Y P U R C H AS E D, 20 1 8

(percentage distribution)

INTERNET REAL ESTATE AGENT YARD SIGN FRIEND OR RELATIVE

SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® PROFILE OF HOME BUYERS AND SELLERS 2018

10%

30%

50%


References for sellers


Information every seller should know As the seller, the following are customary expenses associated with the sale of your home.

Broker’s Commission

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Percentage of sales price

Kentwood Flat Rate Commission

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$295 per transaction

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Sliding scale based on sale price: $150,000: $1,210 $500,000: $1,857 $750,000: $2,295 $1,000,000: $2,732 Over $1 million: approximately $1.65 per $1,000 of sales price

(If needed per contract)

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$250 - $400

Water Escrow

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$250 - $1,000 with balance refunded to seller

Prorated Utilities & Assessment

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For expenses incurred, but not paid, up to the date of closing

Recording Fees

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$50 - $100

Homeowners Association (HOA) Fees

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Per the contract and as assessed by the HOA

HOA Document Retrieval

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$100 - $1,000

Release Tracking Fee

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$25 per payoff

Title Closing Fee

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$150

Title Insurance (approximate) *Discounts may apply for re-issue rates. *Includes owners extended coverage.

Improvement Location Certificate (ILC)

SOURCE: LAND TITLE GUARANTEE COMPANY *COSTS ARE APPROXIMATIONS AND MAY VARY


Real Estate trends MOST DESIRED FEATURES & AMENITIES Today’s buyers desire security and privacy, despite the ubiquity of social media sharing. Security systems, camera monitoring and smart homes are quickly becoming essentials. Areas for indoor and outdoor entertaining are equally important to many buyers, as are commercial grade kitchens and neighborhood restaurant choices. Light-filled spaces with large windows provide refuge from the hectic world, and appeal to those seeking to soak up the Colorado sunshine. Fitness and sustainability come in behind security and commercial grade appliances, but are high on many buyers’ lists. High efficiency windows and HVAC systems, tankless water heaters, dedicated laundry rooms with efficient appliances, and water efficient landscaping appeal to those looking for sustainability. Kitchens remain the focal point for most homeowners, and butler pantries are still desirable. Outdoor kitchens are frequently used in Colorado given our long warm seasons, and specialized cooking areas are also popular. Casual great rooms attached to kitchens satisfy the need for gathering and cooking, and are still popular floorplans. Master bedrooms are sanctuaries and should feel luxurious regardless of size. Muted tones continue to be preferred for decorating, and non-toxic or recycled materials are quite popular.

Top desired home features  Near restaurants & dining options  Has outdoor space such as a patio or terrace  Multiple view surveillance cameras  Monitored security system/alarm Upgraded kitchen appliances


Enhance your home for a quick sale It is important for your home to look its best when going on the market. Your Kentwood broker can advise you on enhancements and give you referrals for preparing your home for sale.

ENHANCE YOUR HOME’S EXTERIOR AND CURB APPEAL:

ENHANCE YOUR HOME’S INTERIOR:

WHEN SHOWING YOUR HOME:

» Keeping the lawn manicured and watered regularly.

» Cleaning every room and removing clutter. This alone will make your house appear bigger and brighter.

» Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable. Turn on all lights.

» Trimming hedges, weeding flower beds and pruning trees regularly. » Checking the foundation, steps, walkways, walls and patios for cracks and crumbling. » Inspecting doors and windows for peeling paint. » Cleaning and aligning gutters. » Inspecting and clearing the chimney. » Repairing and replacing loose or damaged roof shingles. » Repairing and repainting loose siding and caulking. » Keeping walks neatly cleared of snow and ice in winter. » Adding colorful annuals near the front entrance in spring and summer. » Re-sealing an asphalt driveway. » Keeping your garage door closed. » Applying a fresh coat of paint to the front door.

» Renting storage units to move furniture out of a crowded room. » Hiring a professional cleaning service every few weeks while the house is on the market. » Removing items from kitchen counters, closets and attics. » Re-painting stained or brightly colored walls with a neutral shade such as a soft white or grey, and applying the same color scheme to carpets and flooring. » Checking and repairing cracks, leaks and signs of dampness in the attic and basement, as well as repairing cracks, holes or damage to plaster, wallboards, wallpaper, paint and tiles. » Replacing broken or cracked window panes, molding and other woodwork. » Inspecting and repairing plumbing, heating, cooling and alarm systems. » Repairing dripping faucets and shower heads. » Buying new towels for the bathrooms to be displayed when prospective buyers visit. » Sprucing up a kitchen in need of major remodeling with new cabinet knobs, window treatments and a coat of neutral paint. » Consider bringing in a professional stager to set the scene throughout your home.

» Keep pets out of the way temporarily unless they are quiet and well behaved. » Soft background music is acceptable, but blaring stereos, radios and televisions will impede discussions. » Never apologize for the appearance of your home. After all, it’s been lived in. Let your Kentwood agent react to comments. » Plan on vacating during the showing period. Potential buyers may feel like intruders and hurry through your home if you are there. » It is recommended you do not use video systems to observe showings or inspections. Afford brokers and buyers privacy while they determine whether this could be their next home.


A quick guide to agency terms Seller’s Agent: A seller’s agent works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the seller. The seller’s agent must disclose to potential buyers all adverse material facts actually known by the agent about the property. A separate written listing agreement is required which sets forth the duties and obligations of the broker and the seller.

Buyer’s Agent: A buyer’s agent works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the buyer. The buyer’s agent must disclose to potential sellers all adverse material facts actually known by the buyer’s agent, including the buyer’s financial ability to perform the terms of the transaction and, if a residential property, whether the buyer intends to occupy the property. A separate written buyer agency agreement is required which sets forth the duties and obligations of the broker and the buyer.

Transaction Broker: A transaction-broker assists the buyer or seller or both throughout a real estate transaction by performing terms of any written, fully informing the parties, presenting all offers and assisting the parties with contracts without advising, including the closing of the transaction without being an agent or advocate for any of the parties. A transaction-broker must use reasonable skill and care in the performance of any oral or written agreement, and must make the same disclosures as agents about all adverse material facts actually known by the transaction-broker concerning a property or a buyer’s financial ability to perform the terms of a transaction and, if a residential property, whether the buyer intends to occupy the property. No written agreement is required, but Colorado’s Real Estate Commission encourages one.

Customer: A customer is a party to a real estate transaction with whom the broker has no brokerage relationship because such party has not engaged or employed the broker, either as the party’s agent or as the party’s transaction-broker. The broker must treat a customer to a transaction with honesty and fair dealing.


All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.

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Kentwood Real Estate - 2019 Seller Book  

Colorado's Premier Real Estate Company

Kentwood Real Estate - 2019 Seller Book  

Colorado's Premier Real Estate Company