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Unlocking Today’s Business Marketing Exploit Technology & Invent New Ways

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


Old Marketing = Outbound Marketing Old Marketing methods include: • Inside sales • Telemarketing • Tradeshows • Seminars • Print Advertising • Direct mail/email

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


New Marketing = Inbound Marketing New Marketing methods include: • Search engine optimization (SEO) • Pay per click (PPC) advertising • Blogging / Press Release • Buzz marketing • Targeted landing pages • Conversion tools • Sophisticated analytics

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


G e t E l e c t r i f i e d & Re a d y to L e a d

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers.

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


Paid Results Paid results are those listings that require a fee for the search engine to list their link for particular keywords. The most widely used form of paid listing is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. The price increases with the competitiveness of the keyword. Google AdWords is one popular form of paid search advertisement.

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


Organic Results Organic results are gathered by search engines’ web crawlers and ranked according to relevance to the search terms. This relevance is calculated by criteria such as extent of keyword match and number of sites linking to that website. It is much more valuable to be listed highly in the organic results than in the PPC advertisements.

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


Organic Results Benefits of being listed in organic results: • No cost ‐ organic results are listed based on the search engine’s measure of your relevance and quality, not your advertising dollars, so you don’t pay a “tax” per click • Get more traffic ‐ most people click the organic search results, not the paid advertisements

• Get visitors with a higher education ‐ research shows those who click on organic search results more often have a higher level of education • Longer lasting rank and traffic ‐ search engines record your ranking history, helping you rank highly in the future, and they only reevaluate your rank every few weeks or months, allowing you to maintain your rank longer

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


Marketing Tool of Today’s Times

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


Search Engine Optimization

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


SEO Tips for Marketing • On Page SEO – It’s equally important to know how search engines see your website • Off Page SEO – Who is referring / voting for your website in records of search engines

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


SEO Tips for Marketing • Blog / PR – Bring in right audience & search engines more frequently • Lead Capture – Increase your conversion with targeted counter forms • Analysis - Tracking visitors, leads, and sales against your schedule of marketing activities shows you the effectiveness of each activity. Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com


Experienced & Trusted Kenovate Solutions is your partner to grow your venture to the next level. We help you get more website visitors, convert more visitors to leads, turn more leads into customers and analyze your traffic for more targeted benefits. From strategy review and development to hands-on implementation, we help you achieve long-term growth.

www.kenovate.com

Kenovate

Web Application Development & Internet Marketing Services for Early Adopters, Startups & SMEs www.kenovate.com

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