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Have you ever wondered what the secret to Network Marketing Lead Generation is? If so, you're not alone. In fact, lead generation, and lead brokering is one of the most lucrative businesses on the Internet. After all, if the lead companies were generating leads as good as they claim, then they would probably be using their own leads to build phenomenal network marketing businesses themselves. The truth is that they make more money selling leads to struggling network marketers than they could using their own generic leads to build an MLM company. That's because most leads are worthless. They're generic, untargeted, and in most cases they became a lead because they were simply trying to claim their free DVD player or ipod. How effective are leads like that? The answer is not very effective, and to top it off, most lead companies resell their leads many times to many different people. How responsive will a lead be if, 20 other marketers claiming to have the answer to their financial needs have already contacted them? Spend 8 hours calling leads like that and you'll agree that you've just wasted eight hours of your valuable time, not to mention hundreds of dollars to actually purchase those worthless leads. So, what's the answer? Is there a lead generator that can generate real time target market leads specifically for your business, that are unshared and Exclusive to YOU? The answer is YES, but you may be surprised at where you might find this lead generator, because the lead generator is YOU. Learn how to cut the lead generation companies out of the equation forever, and you'll put control of your business back in your hands where it should be. Network Marketing Lead Generation will allow you to generate leads based on your specific criteria. You'll know where they came from, what information they are requesting, and most importantly, how much it costs to generate the exact leads you need. There are many ways to generate leads, however, we'll focus on three of them in this article. The first is advertising. You can advertise in PPC ads, Ezines, Newsletters, or literally any other advertising forum you can think of. This may sound obvious, but it does work, and the lead generation companies use this regularly. Don't discount this form of lead generation. Ezines and newsletters are targeted, and often have hundreds, or even thousands of subscribers that will read
your ads. The second method of lead generation is writing articles. Articles are very powerful because you can grab a reader's attention and interest far more effectively than straight ad copy. Articles can present your product or service in an educational manner and present you as an authority figure in that particular industry. Readers will naturally desire to learn more from someone who is an authority on a specific topic. Finally, you can submit press releases to announce your product, service, or opportunity to the world. The key is that a press release should be news worthy. It's not a sales letter or solo advertisement. It needs to come across as news worthy content. Keep in mind; Network Marketing Lead Generation will involve a number of advertising and promotional activities. In this article you've been introduced to a few basic techniques, but we've literally just scratched the surface. Do some research on marketing and online advertising? You'll find a number of resources available that will help you begin generating your own exclusive leads. For example, you can get a complete Lead Generation E-Course at www.LeadCaptureSites.com [http://www.leadcapturesites.com/lead-generation.html] You'll learn, in more detail, how the lead generation process works, and how YOU can put your own Network Marketing Lead Generation System in place, and literally cut the lead generation companies out of the equation forever.
Troy Berlin has been actively involved in the home-based business industry for more than 15 years, and is currently teaching, training, and coaching home business owners in the skillful use of Web 2.0 Marketing strategies. Learn how Top Earners leverage the Internet through Web 2.0 through the Prosperity Cast Network [http://www.mastermarketingsystem.com]
Article Source: http://EzineArticles.com/?expert=Troy_Berlin
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