The new logo, while retaining its original spiral motif, exemplifies the uniqueness of Giorgetti manufacturing, and is a reverential nod to one of the brand’s icons - the signature curved armrests shaped like antique cane handles of the Progetti armchair, first introduced in 1987. ‘Object to Project – Giorgetti Design since 1898,’ is the name of the film and the book that not only lift the lid on the sophisticated world of high craftsmanship founded in the traditions of the Italian Brianza district, but also pay homage to the key players who have made the company into one of Italy’s leading design brands. The Cabinet of Memories designed by Chi Wing Lo, is a cabinet-sculpture with 120 compartments in maple wood and carbon, and rendered primarily by an ancient and exceptionally precise woodworking technique. To further celebrate the milestone, Dry and 50250 by Matrix, a chair/compact armchair assembled with an interlocking technique, and a highly innovative folding armchair, respectively, have been relaunched.
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THIS PICTURE: Introduced in 1987, the Progetti armchair is a Giorgetti icon that has beguiled with its dignified, upright design and signature curved armrests shaped like antique cane handles.
WILSON ASSOCIATES: REDEFINING LUXURY DESIGn INTO ICONIC MASTERPIECES