The New Kenmark Eyewear
Holiday Gift Guide
Fall/Winter Trend Report
Welcome Back! This is it! The new and improved
the newsletter that we hope you’ll
newsletter is back again and better
enjoy! In each issue, we’ll give a
than ever! Let us tell you a little bit
rundown of what’s trending during
about what you can expect from
the season, industry updates, what
Wink. For starters, we'll release a
we’re up to at Kenmark Eyewear,
new one each quarter and you’ll
and much more.
VE W September 13-16 Las Vegas, Nevada
notice many changes throughout
HERE’S A RECAP OF THE HIGHS AND LOWS, MILESTONES AND FADS THAT HAVE COME AND GONE SINCE OUR LAST NEWSLETTER.
2015 #uglycry OCTOBER Adele releases “Hello” after a 3 year hiatus
SILMO October 6-9
Jason Wehlage becomes Director of Product DECEMBER Kenmark announces relocation of corporate HQ: 1800 Research Drive Louisville, KY
2016 heart eyes MARCH #KenmarkGetsReal campaign launches
Who is Becky? APRIL Beyoncé releases her 6th
A new form of exercise
HOUSE OF Z IS COMMITTED TO DEVELOPING MINDFUL JULY
COLLABORATIONS AND SPREADING ZAC POSEN’S SOPHISTICATED AND
Pokémon Go is released
GLAMOROUS STYLE TO A WIDE RANGE OF PROJECTS.
Cardnation DECEMBER The 82nd Heisman Trophy awarded to Louisville QB, Lamar Jackson
As a designer and a frequent
encapsulate the doe-eyed diva’s
traveler, Zac Posen is thrilled
spirit and unique style. They
to announce his collaboration
were made available on zacposen.
with Delta Air Lines on their new
com starting February 14, 2017.
uniforms. The new uniforms,
which will be unveiled in 2018,
Kenmark renews license
will continue to evoke American
with Vera Wang MARCH We became Kenmark Eyewear!
glamour through sartorial artistry for many years to come. BETTY BOOP
House of Z chronicles the meteoric rise of fashion designer Zac Posen, his epic fall from favor, and his challenge to rebuild his company and his reputation. The film is a portrait
alert as Betty Boop steps into
of an artist as a young man, an
the spotlight with the world’s
insider’s view of the ups and
biggest arbiters of fashion,
downs of the fashion industry,
color and style— Zac Posen,
and a look behind the curtain
Pantone Color Institute, and
of one of the most glamorous
The new Wink is reborn!
MAC Cosmetics. The exclusive
fashion brands in the world—
Betty Boop ZAC Zac Posen
revealing the battle between
dress collection will feature
art, design, and commerce.
The “One Love Manchester” million for victims
HOUSE OF Z DOCUMENTARY
The fashion industry is on red JUNE
benefit concert raised $35
two signature red dresses that
The New Kenmark Eyewear THIS YEAR HAS BEEN QUITE THE BUSY ONE HERE AT THE KENMARK EYEWEAR HQ. FROM OUR NAME, LOOK, AND MISSION, WE’VE COMPLETELY REBRANDED. ALL OF OUR VARIOUS NEW BRANDING ASSETS WORK TOGETHER TO CREATE THE MODERN, FASHION-FORWARD IMAGE THAT OUR COMPANY NOW EMBODIES.
PAST COMPANY NAMES INCLUDED “THE KENMARK GROUP” AND “KENMARK OPTICAL.” TODAY, WE CALL OURSELVES KENMARK EYEWEAR. THIS NAME CHANGE WAS PROMPTED BY OUR GROWING DESIRE TO BECOME PRIMARILY KNOWN FOR OUR WELL-CRAFTED, FASHION-FORWARD PRODUCTS. THE DEPARTURE FROM THE TERM “OPTICAL” IS INTENDED TO HELP EXPAND OUR HORIZONS BEYOND PURELY MEDICAL ARENAS AND ALLOW FOR GROWTH IN OTHER AREAS OF OPPORTUNITY THAT LIE IN THE FASHION WORLD.
Our fresh contemporary palette
Utilizing bold, on-trend type
With our desire to be current,
To complete the look, we have
of blue, green and tan punctuated
treatments reflects our growing
we’ve adopted a distinct type of
developed a custom monoline
with classic black and white creates
desire to become forward-thinking
photography that is most commonly
illustration library. Depicting
a progressive aesthetic that aligns
pioneers in our field. Pairing three
seen in the fashion blogger world of
playful representations of our actual
with our modern aspirations. When
complementary fonts we address a
today. Incorporating imagery that
frames and fun optical-inspired
combined, this palette aligns us with
wide array of situational needs while
embodies this type of social media
embellishments, we have created a
the current trends in the fashion and
creating a unique combination that
aesthetic that features real life and
distinct visual language that can be
design industry and stands out as
creates a memorable look.
real people, Kenmark Eyewear will
used both in singularity as individual
stay relevant and authentic.
icons or in tandem as a pattern.
uniquely Kenmark Eyewear.
VINTAGE KENMARK Kenmark has a deep history. For instance, did you know we were founded
The original influencers
nearly half a century ago in 1972? It would be an understatement to say a lot has changed within our 45 years in business; just look at these vintage advertisements as proof! HERE ARE SOME FUN FACTS ABOUT OUR JOURNEY TO BECOME THE COMPANY WE ARE TODAY:
´´ We were originally founded as "Kenmark, Optical, Inc." ´´ We've had 3 Chief Executive Officers: Mark Kerman, Don Howard, and Mike Cundiff. ´´ Current CEO, Mike Cundiff, joined Kenmark in 1983 as warehouse manager. He was promoted to COO in 2000, before being appointed CEO in 2013. ´´ June 2007, Kenmark became 100% employee-owned through an Employee Stock Ownership Plan. ´´ We have had three corporate headquarter locations. ´´ We launched our license with Timex in 1999; Vera Wang in 2002; Jhane Barnes in 2006; Dana Buchman in 2007; Lilly Pulitzer in 2008; kensie in 2009; Penguin in 2011; and Zac Posen in 2015.
WHAT COLLECTIONS DO YOU DESIGN?
WHAT'S YOUR INSPIRATION BEHIND EACH BRAND?
YOUR FAVORITE MOTTO?
JASON W. Product Director The Big "Dill" FAVORITE FOOD AND DRINK? PRESENT STATE OF MIND:
focused FAVORITE PENGUIN FRAME:
You know him for his innovative eyewear
WHAT FRAME ARE YOU WEARING?
IF NOT YOURSELF, WHO WOULD YOU BE?
YOUR IDEA OF HAPPINESS?
designs for Original Penguin, Jhane Barnes, Timex & Wolverine.
SHELBI C. Brand Assistant Doughnut Connoisseur
treasure FAVORITE FRAME:
Zac Posen / Dionne
HOW DID YOUR LOVE FOR DONUTS START?
ANYTHING ELSE NOTABLE?
When I moved home from NYC, my now-husband came and
My husband, Matt, is a personal trainer and we work out all the
picked me up and helped me pack all my stuff into a U-Haul. That
time together and eat (mostly) healthy foods so people are often
morning before we first got started we walked to a local coffee
surprised when they find out about our love for donuts. Once
shop and grabbed some cold brews and donuts and we’ve been
or twice a month we like to go to the gym and lift heavy, then go
Beyond her profession,
eating them together ever since! We recently moved into our first
enjoy a box of donuts. #balance
Shelbi is what might be
house and on moving day we carried on the new tradition.
referred to as a ‘Donut Enthusiast.’ Looking through her Instagram will awaken anyone’s sweet tooth.
WHAT ARE SOME OF YOUR DAILY RESPONSIBILITIES? When I first started out at Kenmark in the Product Department, I focused on the Zac Posen men’s and women’s collections. I worked closely with David to develop ideas and designs for new styles to grow the collection. I also communicated with the factories daily monitoring sampling up until production. Now on the marketing side, I am working with some of our other brands, building and maintaining those relationships. I’m getting to see a broader perspective of how the company works!
HOLIDAY GIF T GUIDE
Tips to Buying the Perfect Holiday Gift
Take notice of their existing favorites-most people are loyal to brands and products they like. If you notice they own 49 scented
provides 10 school meals to children
candles, chances are they would love a 50th!
This is an opportunity to buy them something they want. Think about conversations you’ve had in the
the perfect holiday hue!
past with that person. If they want
a certain item, they might have mentioned it once or twice before.
Having doubts about sizing? We suggest a pair of sunglasses from kenmarkeyewear.com. There is
for the ulimate multitaskers
something for everyone regardless of style, color, or size.
An ideal gift is the best version of a
for the highly organized!
need. Think about something that they use or wear everyday—maybe it’s a pair of headphones, cologne, or perfume. Give them an upgrade!
There are timeless and classic items that people may never get around to buying themselves, but will never go out of style. These range from jewelry, books, to
for the most comfortable shave!
When in doubt, ask someone close to them or if they like it for someone else. Sneaky, sneaky!
Women on a Mission tote, $25, feedprojects.com
Apple Watch, $329+, apple.com
Crosley Turntable, $90, crosleyradio.com
Adidas EQT Support 93/17 Shoes, $180, adidas.com
Burberry Women Eau De Parfum, $95, macys.com
Monogram 8-in-1 Multi-Tool, $46, nordstrom.com
The 52 Lists Projects, $17, anthropologie.com
Art of Shaving Kit, $30, theartofshaving.com
Zac Posen 'Jayne,' kenmarkeyewear.com
Original Penguin 'The Moe,' kenmarkeyewear.com
NO, THANK YOU!
re-gift: A hodge-
podge of old gifts someone else didn’t want.
As seen on TV ear wax remover
A silk lime green shirt
We've polled our team about some of their not-so-favorite gifts they’ve ever received. So, if you are reading through this and come across something you’ve contemplated gifting someone, maybe think twice!
An old used deodorant
A broken picture frame
A bungee cord and two rotten tangerines
Family photo of relatives you're not fond of
ZAC POSEN 'ALEK'
ORIGINAL PENGUIN 'THE CASH'
ZAC POSEN 'SAIDA'
ZAC POSEN 'BRODY'
VERA WANG 'V470'
EMPLOYEE APPRECIATION WEEK While the general population might consider the period between
year that everyone in the company is recognized for their hard
Thanksgiving and Christmas to be “the most wonderful time of
work all year long. There’s sweet treats, fun activities, contests
the year,” Kenmark Eyewear employees consider it to be the final
and prizes, and so many exciting surprises for everyone all week
week of October. The reason being is it’s the one week out of the
long, employee appreciation at its very finest!
PUMPKIN CARVING CONTEST
Winner: Carol Summit for 'Halloween in Florida' Runner-up: Haley McComb for 'Pumpkin Eating Pumpkin'
2nd Place: Toy Story Crew Tina Crawford, Tracy Higdon, Tonya Fowler, Tiffany Crawford, Marissa Cundiff, Mike Cundiff
1st Place: Inspector Gadget, Lea Ann Buehner
WEDNESDAY DES SERT DAY
It's a bird...It's a plane...It's Charmayne Jackson!
On the Menu: Caramel Apples served by our executive staff
FREE FRAME DAY
Original Penguin 'The Wood Sun'
Zac Posen 'Alek'
Lilly Pulitzer 'Emiko'
TIE-DYE T- SHIRT DAY
Master mixer Jake Kaltenbach gets to work.
Kenmark Eyewear Gets Involved IT’S ALWAYS DIFFICULT TO WATCH OR READ THE NEWS AND NOT FEEL HELPLESS TO ALL THE DEVASTATION AND PAIN THAT SURROUNDS US; BUT WHILE BAD NEWS IS
WE WERE ABLE TO RAISE AND DONATE
EVERYWHERE, THE GOOD NEWS IS THAT YOU CAN HELP! IT’S AS SIMPLE AS THIS: ACT.
$3,000+ FOR ST. JUDE AND $6,000+ TO THE FOLLOWING CHARITIES
At Kenmark, it would be so easy to
And because we achieved the goal that was
consume ourselves with news about what
set, the entire company will get to enjoy a
sunglasses the Kardashians wore to run
pizza party! Win, meet win.
errands, or fulfilling customer orders. While those are vital aspects of our
business, we believe in the importance of
From earthquakes to wildfires to
empathy and compassion, and knowing
hurricanes, it’s fair to say 2017 has seen a
what is going on in the world outside of our
relentless number of devastating natural
workplace. Whether it’s a small donation
disasters and other unearthly tragedies.
or a simple act of kindness, it adds up and
But in the wake of disaster and tragedy,
creates a lasting domino effect.
we’ve seen how people can come together
ST. JUDE CHILDREN'S RESEARCH HOSPITAL
AMERICAN RED CROS S
TE X AS DIAPER BANK
and ask the question, “What can we do ST. JUDE CHILDREN'S HOSPITAL WALK/ RUN TO END CHILDHOOD CANCER
This year, we were a proud sponsor of the St. Jude 5K Walk/Run to End Childhood Cancer, held on September 23, 2017. While the company donated $1,500 to the charity to become a sponsor, several inside employees set out on a mission to match the company’s donation! While it was challenging at times to keep the momentum going and raise that much in out-of-pocket donations in a short time frame, our efforts paid off as we reached our goal of raising $1,500 to donate to St. Jude Children’s Research Hospital the morning of the event! On that beautiful Saturday morning, many of us woke up bright and early to support the amazing cause and walk/run 3.1 miles around Beckley Creek Park in
to help?” Being a company of 100+ employees, it’s not difficult to imagine the impact we can have if we all come together and contribute to the relief efforts of any tragedy. Kenmark Eyewear’s Marketing Director, Marissa Cundiff, took this notion and came up with a strategy where everyone in the company had an opportunity to donate to the relief efforts, and earn themselves a vacation day at the same time. Oh, and Kenmark would match whatever the company raised! Moral satisfaction, meet personal benefit. Individually, we each gave a little; but as a team, each of our small actions added up to be something much bigger! Thank you all for your generous contributions. You made a difference!
Louisville, Ky. It was a fantastic event and so rewarding for everyone involved.
Homemade Bath Melts Sweater weather is great, but the changing of the seasons can often be tough on our skin. While it’s a relief not to swim in your own sweat for a few months— dry, itchy skin isn’t exactly the alternative we hoped for. If you know the struggle all too well, then we’ve got the perfect DIY for you that will combat that dull, winter skin. This DIY is also kid-friendly and each recipe makes approximately 9-10 bath melts. Not to mention, it’s a great gift to give for the holidays!
MOISTURE RICH MILK AND HONEY BATH MELTS TO SOOTHE
Here's what you’ll need: ´´ ⅓ cup mango butter or shea butter ´´ ⅓ cup almond oil ´´ ¼ cup honey ´´ 1 cup powdered milk ´´ ½ cup powdered milk (for rolling)
Here's what to do: 1. Melt the mango butter, almond oil and honey together in a glass bowl set into a small saucepan filled with boiling water. Do not get water in the mix. 2. Stir in 1 cup of powdered milk. The mixture will be slightly crumbly. 3. Measure 2 tablespoons of mix and roll into tight balls. 4. Place bath melts onto wax paper or parchment paper to cool. 5. Roll bath melts in ½ cup powdered milk for a decorative finish. PHOTO AND RECIPE BY BLENDID.COM
By definition, sunglasses are “glasses tinted to protect the eyes
up just right. And this year, eyewear proved to be the must-have
from sunlight or glare.” Sure, that’s one purpose that they serve,
accessory for both men and women. While some shapes are
but by no means is that all. They are the ultimate accessory; the
timeless, here are the latest trends in eyewear according to The
final touch to give your look a boost before heading out to seize
Vision Council that’ll have everyone asking, “Where’d you get
the day. Accessories make all the difference when you match it
E L E M E N TA L PA N A C H E
INSPIRE ME IN FEATHERED MOSS
THE FALKEN IN TORTOISE
This trend is perfect for the active individual that
Earthy elements and tones are key for this woodsy trend.
appreciates versatility. It takes the traditional, easygoing
Think of Earth’s landscape—sky blue, olive green, and
silhouettes like rounds, aviators, and wayfarers—and
rich amber, meets watercolor and camouflage prints. Add
incorporates loud colors, flash lenses and showy features.
a keyhole bridge with industrial accents for the men, and textured surfaces with ombre effects to a femme silhouette
S L E E K + S WA N K Y
FA S H I O N U N S C R I P T E D
for the women, and you’re in business.
V473 IN SILVER
JAYNE IN SORBET
Suitable for a corporate environment and the chicest
are showing no boundaries when it comes to this trend,
occasions, this trend gives new life to your professional
making it perfect for those who like to push the limits.
wardrobe. Traditional shapes and color palettes are met
Stud and gemstone embellishments, wire compositions,
with glam metallics and head-turning additions.
distinctive edging, 3D prints, and high-gloss finishes is what you’ll see from this craze.
A cross between eyewear and wearable art, designers
COLORS OF THE SEASON
On Trend OUR DESIGNERS ARE CONTINUOUSLY
While our designers get to attend fashion week and observe the latest trends hitting the runways so they can create the best new styles in eyewear for the upcoming season, we understand that
EDUCATING THEMSELVES ON THE CURRENT
not everyone can say the same (sigh). Fortunately, the Pantone Color Institute releases a report
TRENDS SO THAT EACH OF OUR COLLECTIONS REFLECT THE SEASON'S PALETTE. HERE'S A
highlighting the top ten colors for fashion each season. This season is all about warmth. “While comforting, enveloping colors and ease are crucial to the
FEW STYLES TO STAY ON TREND:
seasonal feeling, standout shades include a pale pink Ballet Slipper, a refreshing Golden Lime, and a bright Marina blue. These hues add a striking touch when paired with the classic autumnal shades of Navy Peony, Neutral Gray, Butterrum and Tawny Port,” reports Leatrice Eiseman, Executive Director of the Pantone Institute. See the full Fall/Winter 2017/2018 palette below!
PA N T ONE 17-1558 GRE NA DINE
PA N T ONE 17- 4 4 02 NE U T R A L GR AY
A powerful, evocative, dynamic red,
The standard bearer of all neutrals,
Grenadine is a confident and self-
Neutral Gray shares the anchoring
role with Navy Peony in this palette.
It can be used as an accent or a headto-toe statement shade.
PA N T ONE 19 -1725 TAW N Y P OR T Taking the red family to new depths, Tawny Port is elegant, sophisticated,
PA N T ONE 19 - 4 524 S HA DE D S P RUCE
This is a green you might see in the
PA N T ONE 13 -2808 BA L L E T S L IP P E R
forest—sheltering and protective as
Descended from the red family but with a softer touch, Ballet Slipper is
PA N T ONE 16 - 05 4 3 GOL DE N L IME
always flattering and reminiscent of
Earthy tones with a twist, the golden
the rosy glow of health.
undertones of Golden Lime makes this yellow-green shade a refreshing complement to the classics.
PA N T ONE 16 -13 41 BU T T E RUM This snug, warming, and toasty shade is evocative of drinking a glass
PA N T ONE 17- 4 0 41 MA RINA
of Butterrum by a roaring fire on a
Cool with an enhanced vitality,
cool, brisk evening.
Marina is the only truly cool color
in the palette that brings with it freshness and brightness.
PA N T ONE 19 - 4 029 NAV Y P EON Y A mainstay for the season for both palettes, Navy Peony is a dependable
PA N T ONE 17-114 5 AU T UMN MA P L E
and an anchoring shade. Solid and
A quintessential autumn color,
stable, the hue takes some of the load
Autumn Maple is tawny and russet,
off of black as a go-to neutral.
introducing warmth into the palette.
But if you’re anything like us, it’s not enough to be on-trend, but ahead of the trend. And for that, there is The Spring 2018 Fashion Color Trend Report from the Pantone color authority.
OPAL CHERRY GRANITE
Here’s a little preview for 2018:
PA N T ONE 13 - 0 6 4 6 ME A DOW L A R K
PA N T ONE 17-15 6 3 CHE R RY T OM AT O
PA N T ONE 16 - 55 3 3 A R CA DI A
PA N T ONE 18 -14 4 0 CHIL I OIL
PA N T ONE 15 -152 0 BL OOMING DA HL I A
PA N T ONE 16 - 413 2 L I T T L E BOY BL UE
The Results Are In... KENMARK EMPLOYEE’S VOTE ON THEIR FAVORITE FRAME STYLE!
CAT E YE
Best Frames for Your Zodiac Sign
Christmas Eyewear Festive Holidays
Jingle Kenmark Santa Sleigh
Snowflake Sunnies Wink Wish
A P R 2 0 - M AY 2 0
D E C 2 2 - JA N 19
AUG 2 3 – S E P 2 2
FL ASHY FR AMES
TRUE CL ASSIC
SWEET AND MINIMAL
You’re a relentless hard worker and
You’re down to earth and know that
You’re allergic to wearing anything
not afraid to want what you know
fashion changes, so stick to simple,
too flashy, so keep things minimal
you deserve—You have good taste!
classic styles that you’ll love forever.
JA N 2 0 – F E B 18
M AY 21 – JUN 2 0
SEP 23 – OCT 22
FEMININE FL ARE
You’re artistic and love to deviate
Your shades should satisfy your
You're the artistic zodiac, so balance
from trends, so you much prefer a
creative side AND love for symmetry.
and harmony are a must. Light tones
unique and rebellious style.
You’ll never get bored wearing these.
will match your airy spirit.
F E B 19 – M A R 2 0
JUN 21 – JUL 2 2
O C T 2 3 – N O V 21
EFFORTLESS SERENIT Y
EYE- GR ABBING
You’re creative and have an eye for
Shades of light blue will match your
You’re a wise soul who lives for
effortlessly pretty things; go with a
water sign and it pays homage to
meditation and deep connections,
frame with serene, sea-like colors!
your grounded, sensitive personality.
deep, warm tones are the best fit.
M A R 21 – A P R 19
JUL 2 3 – AUG 2 2
BOLD, BUT NEVER BASIC
WALK ON THE WILD SIDE
GO FOR THE GOLD
You’re not shy about showing off;
Hate feeling like you’re following the
You have an electric style that ignites
you need a style that is unique, and
crowd? Make your statement with an
wanderlust. You need an exuberant
vibrant like the fire sign you are!
adventurous and bold pattern.
style to match your curious spirit!
N O V 2 2 – D E C 21
CAPRICORN VERA WANG 'FARAH' / TAURUS KENSIE 'INSIDE OUT' / VIRGO ORIGINAL PENGUIN 'THE CASH' / AQUARIUS ORIGINAL PENGUIN 'THE CONLEY' / GEMINI ZAC POSEN 'KANE' / LIBRA VERA WANG 'V471' / PISCES VERA WANG 'V466' / CANCER VERA WANG 'RILYNN' / SCORPIO ZAC POSEN 'ZADIE' / ARIES VERA WANG 'V469' / LEO LILLY PULITZER 'DEL LAGO' / SAGITTARIUS ZAC POSEN 'VANINA'
FACE B OO K
T WIT TE R
I N STAG R AM
S NAP CHAT
PI NTE R E ST
Kenmark Eyewear's December 2017 Edition #001 newsletter