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December 2017

KENMARK EYEWEAR

Edition #001

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The New Kenmark Eyewear

Holiday Gift Guide

Fall/Winter Trend Report


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TRADESHOW RECAP

Welcome Back! This is it! The new and improved

the newsletter that we hope you’ll

newsletter is back again and better

enjoy! In each issue, we’ll give a

than ever! Let us tell you a little bit

rundown of what’s trending during

about what you can expect from

the season, industry updates, what

Wink. For starters, we'll release a

we’re up to at Kenmark Eyewear,

new one each quarter and you’ll

and much more.

VE W September 13-16 Las Vegas, Nevada

notice many changes throughout

HERE’S A RECAP OF THE HIGHS AND LOWS, MILESTONES AND FADS THAT HAVE COME AND GONE SINCE OUR LAST NEWSLETTER.

2015 #uglycry OCTOBER Adele releases “Hello” after a 3 year hiatus

SILMO October 6-9

NOVEMBER

Paris, France

Jason Wehlage becomes Director of Product DECEMBER Kenmark announces relocation of corporate HQ: 1800 Research Drive Louisville, KY

2016 heart eyes MARCH #KenmarkGetsReal campaign launches

Who is Becky? APRIL Beyoncé releases her 6th

BRAND NEWS

album “Lemonade”

A new form of exercise

HOUSE OF Z IS COMMITTED TO DEVELOPING MINDFUL JULY

COLLABORATIONS AND SPREADING ZAC POSEN’S SOPHISTICATED AND

Pokémon Go is released

GLAMOROUS STYLE TO A WIDE RANGE OF PROJECTS.

Cardnation DECEMBER The 82nd Heisman Trophy awarded to Louisville QB, Lamar Jackson

2017 YAY!

DELTA

As a designer and a frequent

encapsulate the doe-eyed diva’s

traveler, Zac Posen is thrilled

spirit and unique style. They

to announce his collaboration

were made available on zacposen.

with Delta Air Lines on their new

com starting February 14, 2017.

uniforms. The new uniforms,

JANUARY

which will be unveiled in 2018,

Kenmark renews license

will continue to evoke American

with Vera Wang MARCH We became Kenmark Eyewear!

glamour through sartorial artistry for many years to come. BETTY BOOP

House of Z chronicles the meteoric rise of fashion designer Zac Posen, his epic fall from favor, and his challenge to rebuild his company and his reputation. The film is a portrait

alert as Betty Boop steps into

of an artist as a young man, an

the spotlight with the world’s

insider’s view of the ups and

biggest arbiters of fashion,

downs of the fashion industry,

color and style— Zac Posen,

and a look behind the curtain

DECEMBER

Pantone Color Institute, and

of one of the most glamorous

The new Wink is reborn!

MAC Cosmetics. The exclusive

fashion brands in the world—

Betty Boop ZAC Zac Posen

revealing the battle between

dress collection will feature

art, design, and commerce.

The “One Love Manchester” million for victims

HOUSE OF Z DOCUMENTARY

The fashion industry is on red JUNE

benefit concert raised $35

two signature red dresses that

Welcome back!


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The New Kenmark Eyewear THIS YEAR HAS BEEN QUITE THE BUSY ONE HERE AT THE KENMARK EYEWEAR HQ. FROM OUR NAME, LOOK, AND MISSION, WE’VE COMPLETELY REBRANDED. ALL OF OUR VARIOUS NEW BRANDING ASSETS WORK TOGETHER TO CREATE THE MODERN, FASHION-FORWARD IMAGE THAT OUR COMPANY NOW EMBODIES.

PAST COMPANY NAMES INCLUDED “THE KENMARK GROUP” AND “KENMARK OPTICAL.” TODAY, WE CALL OURSELVES KENMARK EYEWEAR. THIS NAME CHANGE WAS PROMPTED BY OUR GROWING DESIRE TO BECOME PRIMARILY KNOWN FOR OUR WELL-CRAFTED, FASHION-FORWARD PRODUCTS. THE DEPARTURE FROM THE TERM “OPTICAL” IS INTENDED TO HELP EXPAND OUR HORIZONS BEYOND PURELY MEDICAL ARENAS AND ALLOW FOR GROWTH IN OTHER AREAS OF OPPORTUNITY THAT LIE IN THE FASHION WORLD.

COLORS

T YPOGRAPHY

PHOTOGRAPHY

ICONS

Our fresh contemporary palette

Utilizing bold, on-trend type

With our desire to be current,

To complete the look, we have

of blue, green and tan punctuated

treatments reflects our growing

we’ve adopted a distinct type of

developed a custom monoline

with classic black and white creates

desire to become forward-thinking

photography that is most commonly

illustration library. Depicting

a progressive aesthetic that aligns

pioneers in our field. Pairing three

seen in the fashion blogger world of

playful representations of our actual

with our modern aspirations. When

complementary fonts we address a

today. Incorporating imagery that

frames and fun optical-inspired

combined, this palette aligns us with

wide array of situational needs while

embodies this type of social media

embellishments, we have created a

the current trends in the fashion and

creating a unique combination that

aesthetic that features real life and

distinct visual language that can be

design industry and stands out as

creates a memorable look.

real people, Kenmark Eyewear will

used both in singularity as individual

stay relevant and authentic.

icons or in tandem as a pattern.

uniquely Kenmark Eyewear.

VINTAGE KENMARK Kenmark has a deep history. For instance, did you know we were founded

The original influencers

nearly half a century ago in 1972? It would be an understatement to say a lot has changed within our 45 years in business; just look at these vintage advertisements as proof! HERE ARE SOME FUN FACTS ABOUT OUR JOURNEY TO BECOME THE COMPANY WE ARE TODAY:

´´ We were originally founded as "Kenmark, Optical, Inc." ´´ We've had 3 Chief Executive Officers: Mark Kerman, Don Howard, and Mike Cundiff. ´´ Current CEO, Mike Cundiff, joined Kenmark in 1983 as warehouse manager. He was promoted to COO in 2000, before being appointed CEO in 2013. ´´ June 2007, Kenmark became 100% employee-owned through an Employee Stock Ownership Plan. ´´ We have had three corporate headquarter locations. ´´ We launched our license with Timex in 1999; Vera Wang in 2002; Jhane Barnes in 2006; Dana Buchman in 2007; Lilly Pulitzer in 2008; kensie in 2009; Penguin in 2011; and Zac Posen in 2015.


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WHAT COLLECTIONS DO YOU DESIGN?

WHAT'S YOUR INSPIRATION BEHIND EACH BRAND?

YOUR FAVORITE MOTTO?

CHIEF CHARACTERISTIC?

JASON W. Product Director The Big "Dill" FAVORITE FOOD AND DRINK? PRESENT STATE OF MIND:

focused FAVORITE PENGUIN FRAME:

The Stewart

You know him for his innovative eyewear

WHAT FRAME ARE YOU WEARING?

IF NOT YOURSELF, WHO WOULD YOU BE?

YOUR IDEA OF HAPPINESS?

designs for Original Penguin, Jhane Barnes, Timex & Wolverine.

SHELBI C. Brand Assistant Doughnut Connoisseur

FAVORITE WORD:

treasure FAVORITE FRAME:

Zac Posen / Dionne

HOW DID YOUR LOVE FOR DONUTS START?

ANYTHING ELSE NOTABLE?

When I moved home from NYC, my now-husband came and

My husband, Matt, is a personal trainer and we work out all the

picked me up and helped me pack all my stuff into a U-Haul. That

time together and eat (mostly) healthy foods so people are often

morning before we first got started we walked to a local coffee

surprised when they find out about our love for donuts. Once

shop and grabbed some cold brews and donuts and we’ve been

or twice a month we like to go to the gym and lift heavy, then go

Beyond her profession,

eating them together ever since! We recently moved into our first

enjoy a box of donuts. #balance

Shelbi is what might be

house and on moving day we carried on the new tradition.

referred to as a ‘Donut Enthusiast.’ Looking through her Instagram will awaken anyone’s sweet tooth.

ANY RECOMMENDATIONS?

WHAT ARE SOME OF YOUR DAILY RESPONSIBILITIES? When I first started out at Kenmark in the Product Department, I focused on the Zac Posen men’s and women’s collections. I worked closely with David to develop ideas and designs for new styles to grow the collection. I also communicated with the factories daily monitoring sampling up until production. Now on the marketing side, I am working with some of our other brands, building and maintaining those relationships. I’m getting to see a broader perspective of how the company works!


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HOLIDAY GIF T GUIDE

Tips to Buying the Perfect Holiday Gift

For Her

Take notice of their existing favorites-most people are loyal to brands and products they like. If you notice they own 49 scented

provides 10 school meals to children

candles, chances are they would love a 50th!

This is an opportunity to buy them something they want. Think about conversations you’ve had in the

the perfect holiday hue!

past with that person. If they want

For Him

a certain item, they might have mentioned it once or twice before.

Having doubts about sizing? We suggest a pair of sunglasses from kenmarkeyewear.com. There is

for the ulimate multitaskers

something for everyone regardless of style, color, or size.

An ideal gift is the best version of a

for the highly organized!

need. Think about something that they use or wear everyday—maybe it’s a pair of headphones, cologne, or perfume. Give them an upgrade!

There are timeless and classic items that people may never get around to buying themselves, but will never go out of style. These range from jewelry, books, to

for the most comfortable shave!

pocket squares.

When in doubt, ask someone close to them or if they like it for someone else. Sneaky, sneaky!

FOR HER

FOR HIM

Women on a Mission tote, $25, feedprojects.com

Apple Watch, $329+, apple.com

Crosley Turntable, $90, crosleyradio.com

Adidas EQT Support 93/17 Shoes, $180, adidas.com

Burberry Women Eau De Parfum, $95, macys.com

Monogram 8-in-1 Multi-Tool, $46, nordstrom.com

The 52 Lists Projects, $17, anthropologie.com

Art of Shaving Kit, $30, theartofshaving.com

Zac Posen 'Jayne,' kenmarkeyewear.com

Original Penguin 'The Moe,' kenmarkeyewear.com

The classic

NO, THANK YOU!

re-gift: A hodge-

Fruitcake

podge of old gifts someone else didn’t want.

As seen on TV ear wax remover

A silk lime green shirt

We've polled our team about some of their not-so-favorite gifts they’ve ever received. So, if you are reading through this and come across something you’ve contemplated gifting someone, maybe think twice!

An old used deodorant

A broken picture frame

A bungee cord and two rotten tangerines

Family photo of relatives you're not fond of


ZAC POSEN 'ALEK'

lisadengler


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ORIGINAL PENGUIN 'THE CASH'

itsjoshmcleod

ZAC POSEN 'SAIDA'

wideeyedlegless

ZAC POSEN 'BRODY'

ericjess

KENSIE 'TRAVEL'

kjpinc

VERA WANG 'V470'

blairbadge


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EMPLOYEE APPRECIATION WEEK While the general population might consider the period between

year that everyone in the company is recognized for their hard

Thanksgiving and Christmas to be “the most wonderful time of

work all year long. There’s sweet treats, fun activities, contests

the year,” Kenmark Eyewear employees consider it to be the final

and prizes, and so many exciting surprises for everyone all week

week of October. The reason being is it’s the one week out of the

long, employee appreciation at its very finest!

MONDAY

PUMPKIN CARVING CONTEST

Winner: Carol Summit for 'Halloween in Florida' Runner-up: Haley McComb for 'Pumpkin Eating Pumpkin'

2nd Place: Toy Story Crew Tina Crawford, Tracy Higdon, Tonya Fowler, Tiffany Crawford, Marissa Cundiff, Mike Cundiff

TUESDAY

COSTUME CONTEST

1st Place: Inspector Gadget, Lea Ann Buehner

WEDNESDAY DES SERT DAY

It's a bird...It's a plane...It's Charmayne Jackson!

THURSDAY

On the Menu: Caramel Apples served by our executive staff

FREE FRAME DAY

Original Penguin 'The Wood Sun'

Zac Posen 'Alek'

FRIDAY

Lilly Pulitzer 'Emiko'

TIE-DYE T- SHIRT DAY

Master mixer Jake Kaltenbach gets to work.


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Kenmark Eyewear Gets Involved IT’S ALWAYS DIFFICULT TO WATCH OR READ THE NEWS AND NOT FEEL HELPLESS TO ALL THE DEVASTATION AND PAIN THAT SURROUNDS US; BUT WHILE BAD NEWS IS

WE WERE ABLE TO RAISE AND DONATE

EVERYWHERE, THE GOOD NEWS IS THAT YOU CAN HELP! IT’S AS SIMPLE AS THIS: ACT.

$3,000+ FOR ST. JUDE AND $6,000+ TO THE FOLLOWING CHARITIES

At Kenmark, it would be so easy to

And because we achieved the goal that was

consume ourselves with news about what

set, the entire company will get to enjoy a

sunglasses the Kardashians wore to run

pizza party! Win, meet win.

errands, or fulfilling customer orders. While those are vital aspects of our

GIVING BACK

business, we believe in the importance of

From earthquakes to wildfires to

empathy and compassion, and knowing

hurricanes, it’s fair to say 2017 has seen a

what is going on in the world outside of our

relentless number of devastating natural

workplace. Whether it’s a small donation

disasters and other unearthly tragedies.

or a simple act of kindness, it adds up and

But in the wake of disaster and tragedy,

creates a lasting domino effect.

we’ve seen how people can come together

ST. JUDE CHILDREN'S RESEARCH HOSPITAL

AMERICAN RED CROS S

UNIDOS

HISPANIC FEDERATION

SPCA

TE X AS DIAPER BANK

UNITED WAY

GLOBAL GIVING

WORLD VISION

BARC HOUSTON

and ask the question, “What can we do ST. JUDE CHILDREN'S HOSPITAL WALK/ RUN TO END CHILDHOOD CANCER

This year, we were a proud sponsor of the St. Jude 5K Walk/Run to End Childhood Cancer, held on September 23, 2017. While the company donated $1,500 to the charity to become a sponsor, several inside employees set out on a mission to match the company’s donation! While it was challenging at times to keep the momentum going and raise that much in out-of-pocket donations in a short time frame, our efforts paid off as we reached our goal of raising $1,500 to donate to St. Jude Children’s Research Hospital the morning of the event! On that beautiful Saturday morning, many of us woke up bright and early to support the amazing cause and walk/run 3.1 miles around Beckley Creek Park in

to help?” Being a company of 100+ employees, it’s not difficult to imagine the impact we can have if we all come together and contribute to the relief efforts of any tragedy. Kenmark Eyewear’s Marketing Director, Marissa Cundiff, took this notion and came up with a strategy where everyone in the company had an opportunity to donate to the relief efforts, and earn themselves a vacation day at the same time. Oh, and Kenmark would match whatever the company raised! Moral satisfaction, meet personal benefit. Individually, we each gave a little; but as a team, each of our small actions added up to be something much bigger! Thank you all for your generous contributions. You made a difference!

Louisville, Ky. It was a fantastic event and so rewarding for everyone involved.

Homemade Bath Melts Sweater weather is great, but the changing of the seasons can often be tough on our skin. While it’s a relief not to swim in your own sweat for a few months— dry, itchy skin isn’t exactly the alternative we hoped for. If you know the struggle all too well, then we’ve got the perfect DIY for you that will combat that dull, winter skin. This DIY is also kid-friendly and each recipe makes approximately 9-10 bath melts. Not to mention, it’s a great gift to give for the holidays!

MOISTURE RICH MILK AND HONEY BATH MELTS TO SOOTHE

Here's what you’ll need: ´´ ⅓ cup mango butter or shea butter ´´ ⅓ cup almond oil ´´ ¼ cup honey ´´ 1 cup powdered milk ´´ ½ cup powdered milk (for rolling)

Here's what to do: 1. Melt the mango butter, almond oil and honey together in a glass bowl set into a small saucepan filled with boiling water. Do not get water in the mix. 2. Stir in 1 cup of powdered milk. The mixture will be slightly crumbly. 3. Measure 2 tablespoons of mix and roll into tight balls. 4. Place bath melts onto wax paper or parchment paper to cool. 5. Roll bath melts in ½ cup powdered milk for a decorative finish. PHOTO AND RECIPE BY BLENDID.COM


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By definition, sunglasses are “glasses tinted to protect the eyes

up just right. And this year, eyewear proved to be the must-have

from sunlight or glare.” Sure, that’s one purpose that they serve,

accessory for both men and women. While some shapes are

but by no means is that all. They are the ultimate accessory; the

timeless, here are the latest trends in eyewear according to The

final touch to give your look a boost before heading out to seize

Vision Council that’ll have everyone asking, “Where’d you get

the day. Accessories make all the difference when you match it

your sunnies?!”

ATHLEISURE INFUSION

E L E M E N TA L PA N A C H E

KENSIE

ORIGINAL PENGUIN

INSPIRE ME IN FEATHERED MOSS

THE FALKEN IN TORTOISE

This trend is perfect for the active individual that

Earthy elements and tones are key for this woodsy trend.

appreciates versatility. It takes the traditional, easygoing

Think of Earth’s landscape—sky blue, olive green, and

silhouettes like rounds, aviators, and wayfarers—and

rich amber, meets watercolor and camouflage prints. Add

incorporates loud colors, flash lenses and showy features.

a keyhole bridge with industrial accents for the men, and textured surfaces with ombre effects to a femme silhouette

S L E E K + S WA N K Y

FA S H I O N U N S C R I P T E D

for the women, and you’re in business.

VERA WANG

ZAC POSEN

V473 IN SILVER

JAYNE IN SORBET

Suitable for a corporate environment and the chicest

are showing no boundaries when it comes to this trend,

occasions, this trend gives new life to your professional

making it perfect for those who like to push the limits.

wardrobe. Traditional shapes and color palettes are met

Stud and gemstone embellishments, wire compositions,

with glam metallics and head-turning additions.

distinctive edging, 3D prints, and high-gloss finishes is what you’ll see from this craze.

SOURCE: EYECESSORIZE.COM

A cross between eyewear and wearable art, designers


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COLORS OF THE SEASON

On Trend OUR DESIGNERS ARE CONTINUOUSLY

While our designers get to attend fashion week and observe the latest trends hitting the runways so they can create the best new styles in eyewear for the upcoming season, we understand that

EDUCATING THEMSELVES ON THE CURRENT

not everyone can say the same (sigh). Fortunately, the Pantone Color Institute releases a report

TRENDS SO THAT EACH OF OUR COLLECTIONS REFLECT THE SEASON'S PALETTE. HERE'S A

highlighting the top ten colors for fashion each season. This season is all about warmth. “While comforting, enveloping colors and ease are crucial to the

FEW STYLES TO STAY ON TREND:

seasonal feeling, standout shades include a pale pink Ballet Slipper, a refreshing Golden Lime, and a bright Marina blue. These hues add a striking touch when paired with the classic autumnal shades of Navy Peony, Neutral Gray, Butterrum and Tawny Port,” reports Leatrice Eiseman, Executive Director of the Pantone Institute. See the full Fall/Winter 2017/2018 palette below!

RENAISSANCE

PA N T ONE 17-1558 GRE NA DINE

PA N T ONE 17- 4 4 02 NE U T R A L GR AY

A powerful, evocative, dynamic red,

The standard bearer of all neutrals,

Grenadine is a confident and self-

Neutral Gray shares the anchoring

assured attention-getter.

role with Navy Peony in this palette.

IVORY

It can be used as an accent or a headto-toe statement shade.

PA N T ONE 19 -1725 TAW N Y P OR T Taking the red family to new depths, Tawny Port is elegant, sophisticated,

PA N T ONE 19 - 4 524 S HA DE D S P RUCE

and tasteful.

This is a green you might see in the

PA N T ONE 13 -2808 BA L L E T S L IP P E R

forest—sheltering and protective as

DISK

evergreen trees.

STEEL

Descended from the red family but with a softer touch, Ballet Slipper is

PA N T ONE 16 - 05 4 3 GOL DE N L IME

always flattering and reminiscent of

Earthy tones with a twist, the golden

the rosy glow of health.

undertones of Golden Lime makes this yellow-green shade a refreshing complement to the classics.

PA N T ONE 16 -13 41 BU T T E RUM This snug, warming, and toasty shade is evocative of drinking a glass

PA N T ONE 17- 4 0 41 MA RINA

of Butterrum by a roaring fire on a

Cool with an enhanced vitality,

cool, brisk evening.

Marina is the only truly cool color

V509 DOVE

in the palette that brings with it freshness and brightness.

PA N T ONE 19 - 4 029 NAV Y P EON Y A mainstay for the season for both palettes, Navy Peony is a dependable

PA N T ONE 17-114 5 AU T UMN MA P L E

and an anchoring shade. Solid and

A quintessential autumn color,

stable, the hue takes some of the load

Autumn Maple is tawny and russet,

off of black as a go-to neutral.

introducing warmth into the palette.

But if you’re anything like us, it’s not enough to be on-trend, but ahead of the trend. And for that, there is The Spring 2018 Fashion Color Trend Report from the Pantone color authority.

OPAL CHERRY GRANITE

Here’s a little preview for 2018:

PA N T ONE 13 - 0 6 4 6 ME A DOW L A R K

PA N T ONE 17-15 6 3 CHE R RY T OM AT O

PA N T ONE 16 - 55 3 3 A R CA DI A

PA N T ONE 18 -14 4 0 CHIL I OIL

PA N T ONE 15 -152 0 BL OOMING DA HL I A

PA N T ONE 16 - 413 2 L I T T L E BOY BL UE

POPPI TAWNY

The Results Are In... KENMARK EMPLOYEE’S VOTE ON THEIR FAVORITE FRAME STYLE!

AVIATOR

WAYFARER

CAT E YE

ROUND

SQUARE

CLUBMASTER

32%

22%

18%

14%

7%

7%


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FIND ME!

Best Frames for Your Zodiac Sign

Christmas Eyewear Festive Holidays

Jingle Kenmark Santa Sleigh

Snowflake Sunnies Wink Wish

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A P R 2 0 - M AY 2 0

VIRGO

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D E C 2 2 - JA N 19

AUG 2 3 – S E P 2 2

FL ASHY FR AMES

TRUE CL ASSIC

SWEET AND MINIMAL

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CAPRICORN

TAURUS

You’re a relentless hard worker and

You’re down to earth and know that

You’re allergic to wearing anything

not afraid to want what you know

fashion changes, so stick to simple,

too flashy, so keep things minimal

you deserve—You have good taste!

classic styles that you’ll love forever.

and monochromatic.

AQUARIUS

GEMINI

LIBR A

JA N 2 0 – F E B 18

M AY 21 – JUN 2 0

SEP 23 – OCT 22

SHOWSTOPPER SHADES

CREATIVE SYMMETRY

FEMININE FL ARE

You’re artistic and love to deviate

Your shades should satisfy your

You're the artistic zodiac, so balance

from trends, so you much prefer a

creative side AND love for symmetry.

and harmony are a must. Light tones

unique and rebellious style.

You’ll never get bored wearing these.

will match your airy spirit.

PISCES

CANCER

SCORPIO

F E B 19 – M A R 2 0

JUN 21 – JUL 2 2

O C T 2 3 – N O V 21

EFFORTLESS SERENIT Y

SEEING BLUE

EYE- GR ABBING

You’re creative and have an eye for

Shades of light blue will match your

You’re a wise soul who lives for

effortlessly pretty things; go with a

water sign and it pays homage to

meditation and deep connections,

frame with serene, sea-like colors!

your grounded, sensitive personality.

deep, warm tones are the best fit.

ARIES

M A R 21 – A P R 19

LEO

JUL 2 3 – AUG 2 2

SAGIT TARIUS

BOLD, BUT NEVER BASIC

WALK ON THE WILD SIDE

GO FOR THE GOLD

You’re not shy about showing off;

Hate feeling like you’re following the

You have an electric style that ignites

you need a style that is unique, and

crowd? Make your statement with an

wanderlust. You need an exuberant

vibrant like the fire sign you are!

adventurous and bold pattern.

style to match your curious spirit!

N O V 2 2 – D E C 21

CAPRICORN VERA WANG 'FARAH' / TAURUS KENSIE 'INSIDE OUT' / VIRGO ORIGINAL PENGUIN 'THE CASH' / AQUARIUS ORIGINAL PENGUIN 'THE CONLEY' / GEMINI ZAC POSEN 'KANE' / LIBRA VERA WANG 'V471' / PISCES VERA WANG 'V466' / CANCER VERA WANG 'RILYNN' / SCORPIO ZAC POSEN 'ZADIE' / ARIES VERA WANG 'V469' / LEO LILLY PULITZER 'DEL LAGO' / SAGITTARIUS ZAC POSEN 'VANINA'

FACE B OO K

T WIT TE R

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Kenmark Eyewear's December 2017 Edition #001 newsletter