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SPRING

2021


DISCOVERING

A DESERT OASIS This year has been unlike anything we could have ever predicted. Not only did we experience physical and personal isolation, but isolation from our normal routines and daily rituals. As we set out to create our Spring collection in this current mindset, we began to draw connections between the feelings of isolation and the physical world as it compares to a desert landscape. The desert can sometimes be thought of as a barren wasteland, but it’s also something quite beautiful and serene with its endless horizons and muted earth tones. In many ways, these characteristics echo the simpler, slower pace of life which many of us have experienced in our quarantine bubbles. While a year of solitude leaves many of us high and dry, it has also offered an oasis; a space for reflection, expansion and growth—planting seeds for new beginnings and fresh starts. Focusing on the beauty of the desert, we explored the various hues and textures within its geography—from the muted striations of windswept sand to the bright blue sky at desert high noon and everything in between. You’ll see color inspiration from its rocks and minerals like Quartz or Azure and its signature vegetation like the Yucca or Palo Verde. More broadly, you’ll see tranquil shades derived from geographic features like Dune or Canyon that capture the essence of these larger-than-life locations. Returning from previous collections are the best-selling dual tone metals plus some new additions like playful colored enamel on the eye rims in complementary shades to put the finishing touches on our desert-inspired collection.


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ion to ert inspiratgol To bring ourdeddesout life, we heat our suntonieths eto goodend State to pug down the I-10 to 29 use. Cruisin ay, we found ourselves Palms Highwmbleweeds as we entered avoiding tuValley. the Yucca


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to the inement, returningneed After a year of confjust great outdoors was what the soul ed.


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After a large cup of a coffee, we hung our hats at the 29 Palms Inn for a full morning of exploring. The spacious, sandy property came complete with colorful Adobe bungalows dotting the property and the quaintest little hand-painted signs naming each one.

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re began to riseto, life. As the temperatu the beauty of the desert came


the We made our way alongg our sandy paths continuin began adventure as the sun to reach its peak.

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ed our suedrrovouerndheinadgs, as we suofrveybird ss a flock spottesd pa and we scurryinga bypa. ir of jack rabbits

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We encountered scenic mountain views, prehistoric-looking palm trees, bunches of prickly pear cacti and a few sunburns along the way..

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ces the wide open spafre We soaked in allwif enjoying the nolast. i zone, feeling e to disconnect at

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There’s nothing like the magic of the desert to remind you of the good vibes that come from slowing down and enjoying the moment.

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After our stay at 29 Palms, we packed up and took to the road, heading towards Joshua Tree National Park.

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As we reached Cap Rock Nature Trail, the sun was starting to descend and we knew that the Golden Hour wasn’t far behind us, so we kicked up our dusty sneakers and hit the trails.

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After the sun had given its last hoorah, we packed it up and called it a day, too.


LEARN MORE

~ FIT FOR ALL

~ WE LOVE HUMANS, TOO

No matter your age, personality, ethnicity, gender, shape or size, Paradigm has something for you. ~ NO NEED FOR LABELS HERE

Paradigm is an entirely unisex collection. ~ WE’VE GOT THE TRENDS

From thin metals to the popular translucent color palettes, you’ll always see the latest and greatest looks in each new release. ~ QUALITY IS KEY

Each style is carefully crafted by our expert in-house design team in Louisville, Kentucky using the best suppliers in the industry, ensuring superior quality and a look that is truly unique and original. ~ WE LOVE OUR PLANET

We source our materials responsibly, using production partners that prioritize the importance of reducing their environmental impact. Additionally, our cases, frame bags, and our POP packaging are made from recycled materials and by 2022, our displays will be made from recycled materials, too! Stay tuned for more progress as we continue to reduce our carbon footprint.

Our frames are created at facilities that provide a fair, living wage and ensure the safety and well-being of their employees, so you can feel as good about our process as you do about our product. ~ MADE TO LAST

Because we believe in the quality and craftsmanship of our product, you’ll feel great knowing that our frames come with a three year warranty. ~ WHO NEEDS MINIMUMS?

We dont! Want to try us out without all the hassle? Don’t worry about minimums, we want you to find the best styles for your shop. ~ MERCHANDISING MADE SIMPLE

Paradigm offers an assortment of unique point of purchase materials to set your shop up for success. ~ EASY ONLINE ORDERING

Don’t have time for an appointment? No problem, you can always place your order online at kenmarkeyewear.com.

Want to experience the magic of the desert with our latest collection? Shop now AT kenmarkeyewear.com/eyewear/ paradigm or SCHEDULE AN IN-PERSON OR ONLINE aPPOINTMENT with your sales consultant. Have questions? Email us at info@kenmarkeyewear.coM.

@ PA R A D I G M E Y E W E A R | # S H I F T YO U R V I E W

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Paradigm Spring 2021 Lookbook  

Discovering A Desert Oasis with the Paradigm Spring 2021 collection.

Paradigm Spring 2021 Lookbook  

Discovering A Desert Oasis with the Paradigm Spring 2021 collection.

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