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Content 2nd Session Reflection

• Basic communication models

• Personal VV(C) formula Core: IMME

• [Including Meansassignments] (BOS) • Execute [Including assignments]

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Basic Model

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Why Personal Branding?

You tell me.. 4


Your Formula

5


Means

Product/Service 6


Means

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Means Blue Ocean Strategy Assignment 1: 1. 2. 3.

Ask yourself, what are the thing that weather you do it or don’t, nobody will notice it? Which activities need to be reduced? [low value and low effort/cost] Now you made time to raise your game. Build your differentiator and raise the bar of your work. 8


Execute Market

Competition

Audience 9


Execute Communication means Which channels are relevant for your message?

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Execute Communication means

Magazines/Papers Guerilla Marketing/ Public* TV Radio

Offline

Website* Blog Social Media

Online

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Execute Online: Wordpress Portfolio About

Testimonials Case Studies

Blog

How to make a Wordpress site: www.youtube.com/watch?v=_CiN1HXfJYM 12


Testimonials 1. NEVER FAKE A TESTIMONIAL!

4. Encourage specific and detailed testimonials: “I liked the little anchor 2. Don’t over edit, leave it as authentic in the logo you designed for me.” as it is 5. Attach a picture of the person who 3. Be vulnerable by posting comments wrote the testimonial for credibility. from customers that doubted you and are persuaded by your work.

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Execute Offline: Guerilla Marketing

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Execute

What will u use? 15


Recap 1. Complete your Value, Vision and Concept (VVC Formula)

2. Raise the quality of your Product by using the Blue Ocean Strategy

3. Know who your audience is and how to reach them

4. Choose relevant communication means and use them wisely 5.

STICK TO YOUR VISION! 16


sidney_marte@hotmail.com

316 16459764

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