SHERNETT SWABY FASHION DESIGNER
Her Journey: I wanted to be a fashion designer since I was eight years old. I studied fashion design immediately after high school at the International Academy of Fashion Design and Technology. Her Motivation:
I didn't really have actual mentors, I just dreamt of being like brands like Chanel and Dior, imagined myself showing my collection in Paris and all the major fashion weeks all around world, and worked really hard toward making that happen.
CO-OWNER, CREATIVE DIRECTOR, AND CHIEF DESIGNER, CHYKALOPHIA
On Launching Her Own Firm:
I started my career in 2009 in Bali, Indonesia. I always craved various types of design projects. When I moved to Chicago in 2011, my husband and I merged our skills and knowledge into one hub—Chykalophia.
On the Importance of Branding:
Chicago’s fashion industry would benefit from a proper Fashion Week that happens regularly and is of a competitive quality that would appeal to international buyers from retail stores to attend and view Chicago’s talent. If somehow that was possible, maybe more designers would stay in Chicago.
Having a consistent branding message reflects who you are as a business and how your audience will see you as a brand that they can trust. An easy example is seen in our daily lives at the grocery store. There are many options. If you have no idea which product or brand to trust just yet, your instinct will be to pick the one with the best package design. Why? Because not only does it look appealing from the design, but the overall branding message is on point and builds trust right away. This principle works the same as branding for yourself or company.
Honors and Accolades:
Honors and Accolades:
On Chicago’s Fashion Industry:
I was a Top 5 Finalist on Project Runway and the winner of Fashion Group International’s Rising Star Designer of the Year and Chicago Magazine’s Best Local Designer.
1st Startup Weekend Women Chicago, Top Honors 2014; The Best Product Packaging Design on The Annual Design Awards 2010.
9/29/16 10:45 AM
Published on Oct 1, 2016
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