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The Magazine For Real Estate In The Shenandoah Valley

FUNKHOUSER Spring 2017

REPORT

Bringing Virtual Reality to Real Estate

in the Shenandoah Valley

VALLEY’S ECONOMIC OUTLOOK NEW TRENDS IN REAL ESTATE MARKETING MARKET REPORT • EXCEPTIONAL PROPERTIES

FUNKHOUSER REAL ESTATE GROUP

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OUR TEAM

FUNKHOUSER REAL ESTATE GROUP HARRISONBURG OFFICE l 540-434-2400 WOODSTOCK OFFICE l 540-459-4002

joe Funkhouser

Kemper Funkhouser

ELIZABETH KISTLER

pete laver

david emswiler

PHILIP CONSTABLE

angie grogg

MELANIE WOODARD

BECKY MESSINA

sue emswiler

ANGELA ANDREWS

anna bergey

APRIL WATTS

becky williams

ben schlabach

betsy glendye

bobbie reeves

brad cohen

brent gerald

burdette bontrager

carey keyes

cereda johnson

chad kimble

chris dunkel

chris monahan

chris HORST

cindy nevin

danielle davis

david galgano

debra showalter

diana kiser

emily barone

jack rose

jan flora

realtor ,sres,abr

jayne schlabach

realtor , associate broker green

jim laver

john mauzy

JOSH BROWN

ken hensley

linda mars

lindsay monger

lisa hensley

luke smith

mary miller turner

mattias clymer

mike nesselrodt

nadine barone

nancy nathan keyser-bryant blackwell realtor®,abr,sres,gri

realtor®,p.e.

paul whatley

ronald flores

ROBERT HARVILL

ryan roberts

scott rogers

shelley duffus

shirley french

stephen ogletree

steve spence

suzanne bothamley

president, crb, dsa

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realtor®, associate broker

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chief operating officer, mba

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office manager - harrisonburg

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laura measell

realtor®,abr,sres,epro

realtor®, associate broker

Interested In A Career In Real Estate? suzanne trow realtor®

tina regan

realtor®,gri

yvonne pirkey

realtor®, associate broker abr,crs,gri

YORDANO ROQUETA

We are happy to discuss with you how to become a successful real estate agent and make sure this is the right fit for you. Contact Pete Laver at 540-434-2400 or Pete@FunkhouserGroup.com.

realtor®

VIEW ASSOCIATE PROFILES ONLINE @ fUNKHOUSERGROUP.COM/ASSOCIATES All associates are members of the National Association of REALTORS ® and abide by the REALTOR ® Code of Ethics.

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FUNKHOUSER REPORT


welcome O

KEMPER Funkhouser chief operating officer realtor, mba

ne of my earliest positions in our company came in 1998 as the photographer and creator of virtual tours. The technology allowed a potential buyer to download a piece of software on their PC and step inside an image that turned 360 degrees. This was useful, but limiting. Fast forward nearly twenty years and many iterations of virtual reality concepts, we are now embracing new capabilities to make the homebuying experience better. As an early adopter of real estate technology and trends to benefit clients, our company is pleased to offer the latest in immersive virtual reality. This technology allows a prospective buyer to control their own walkthrough of a property on their smartphone, tablet, computer or opt to fully immerse themselves with virtual reality goggles. If you are thinking about selling your home this year, I encourage you to contact one of our professionals and learn how Funkhouser Real Estate Group can use the latest real estate marketing tools to make your move successful!

FUNKHOUSER REAL ESTATE GROUP l www.FunkhouserGroup.com

HARRISONBURG OFFICE l 401 University Boulevard, Harrisonburg, VA 22801 l 540-434-2400 WOODSTOCK OFFICE l 1010 Ox Road, Woodstock, VA 22664 l 540-459-4002

contents 4

By The Numbers A scan of the Shenandoah Valley Residential Real Estate Market.

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News & Notes Inside Funkhouser Real Estate Group

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The Valley’s Economic Outlook Economic stability from economic diversity.

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New Trends In Real Estate Marketing Virtual Reality, Drones & Home Staging.

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Exceptional Properties A sampling of luxury properties in the Shenandoah Valley.

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Commercial Property Portfolio Properties prime for development and business opportunities.

Cover Photo: Matt & Amanda Leech, Clients of Funkhouser Real Estate Group.

FUNKHOUSER REPORT is created and published by Funkhouser Real Estate Group. For information on becoming an advertiser or being added to the mailing list, please e-mail your interest to Kemper@FunkhouserGroup.com or call 540-434-2400. Š Copyright 2017. Funkhouser Real Estate Group. All rights reserved. This publication and its contents are protected under U.S. Copyright laws. Although care is taken to ensure the accuracy of the content, we cannot be responsible for errors, omissions, prior sales, changes to property status or withdrawls. Equal Housing Opporunity. This is not intended to solicit property currently listed.

FUNKHOUSER REAL ESTATE GROUP

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BY THE NUMBERS A Scan of the Shenandoah Valley Residential Real Estate Market

A snapshot of 4th Quarter market activity. All percentages compare Q4-2015 to Q4-2016.

$65,959,827

M A R K E T VOLUME

+9%

year over year year over year

year over year

ON 58 DAYS MARKET

+19%

307 TRANSACTIONS CLOSED

+7%

MEDIAN SALES PRICE

year over year

$194,900

+13%

Harrisonburg - Rockingham

-26%

year over year

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FUNKHOUSER REPORT

$9,677,625

M A R K E T VOLUME

-10%

year over year year over year

+.2%

ON 128 DAYS MARKET

MARKET VOLU M E

+38%

LOSED 54 CTRANSACTIONS

year over year

MEDIAN SALES PRICE

+28%

$167,450

year over year

Page County

year over year

+3.9%

year over year

+6.8%

-24%

year over year

$8.52 BILLION

-10%

M A R K E T VOLUME

LOSED 26,308 CTRANSACTIONS ON 69 DAYS MARKET

year over year

$26,117,125

-16%

+3%

ON 60 DAYS MARKET

MEDIAN SALES PRICE

year over year

LOSED 135 CTRANSACTIONS

-16%

MEDIAN SALES PRICE

year over year

$173,500

year over year

Shenandoah County

$265,000

year over year

M A R K E T VOLUME

Across Virginia

+8.9%

$84,636,758

-3.7%

year over year

ON 85 DAYS MARKET

year over year

448 TRANSACTIONS CLOSED

year over year

MEDIAN SALES PRICE

+1.8%

$171,250

-3.9%

Staunton - Waynesboro - Augusta

The information in this report is derived from the Harrisonburg-Rockingham Association of REALTORS速, Greater Augusta Association of REALTORS速, and Massanutten Association of REALTORS速 Multiple Listing Services. The statewide report on Virginia is courtesy of the Virginia Association of REALTORS速. The final statistics for Virginia are estimated as the September numbers were not available at the time of publication. All information is believed to be accurate but cannot be guaranteed.

FUNKHOUSER REAL ESTATE GROUP

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&NOTES

NEWS

HAPPENINGS INSIDE FUNKHOUSER REAL ESTATE GROUP

WELCOME NEW ASSOCIATES Robert’s sales experience began as an Account Executive for AT&T in the Central Virginia and Shenandaoh Valley regions. His background in sales and technology provides his clients an excellent real estate experience. He has degrees in Computer Science and Information Systems Technology. Robert has roots in Staunton, VA, ROBert HARVILL and currently resides in Weyers Cave with his ® wife Casey and their son Warren. realtor 540-746-4762 l Robert@FunkhouserGroup.com

YORDANO ROQUETA

Yordano has a strong background in customer service as a general manager in retail sales and an account manager for a home services company. He has an exceptional professional work ethic that translates to quality service to his clients. He is fluent in Spanish and English. Yordano is from Harrisonburg and a graduate of Blue Ridge Community College.

realtor®

540-246-4663 l Yordano@FunkhouserGroup.com

CONGRATULATIONS Pete Laver, REALTOR®, Director of Development

REALTOR® OF THE YEAR

On January 31st, Pete Laver was honored as the Harrisonburg-Rockingham Association of REALTORS®’ - REALTOR® Of The Year. In 2016, Pete was President of the local REALTORS® association where he represented their interests at the state level and attended national meetings. His leadership was vital to bringing the Harrisonburg-Rockingham, Staunton-Augusta, and Charlottesville REALTORS® together in the cooperation of their brokerage services. Pete also represented the REALTOR® family in raising over $30,000 and winning the Harrisonburg-Rockingham Child Daycare Center “Dancing With The Stars” competition. The combination of his leadership and community service was exemplary.

Brad Cohen, REALTOR®

ROOKIE REALTOR® OF THE YEAR

By the end of 2016, Brad was far from a Rookie. His REALTOR® peers recognized him as the Harrisonburg-Rockingham Association of REALTORS®’ - Rookie Of The Year. In his first year as a real estate licensee, Brad closed 24 transactions, sold over $4 Million of property, and was part of a team managing nearly 150 residential properties. His passion for real estate started at an early age as he began to work in the industry while a student at James Madison University. This love for helping others find a home grew and he became a full-time professional upon graduation. Brad has also been involved in the Rockingham Rotary Club and was recognized as its “New Member of the Year”. (Pictured with Terrie Suit, CEO of the Virginia REALTORS®)

FREGCon17 - Funkhouser Real Estate Group Conference 2017

Each year the associates of Funkhouser Real Estate Group come together for a day of education, innovation and inspiration. This year the group had a full day of presentations and ended the eveing with special recognitions. This is another resource our company provides associates to make them some of the best in Virginia.

Joe Funkhouser

JMU Football Coach Mike Houston “Creating A Winning Team”

Kemper Funkhouser “The Future of the Real Estate Industry”

Dr. David Ehrenpreis “Reurbanization of Harrisonburg”

Dale Hulvey “Increasing Internet Security”

Steve Rizzo Comedian & National Motivational Speaker

Reception Before Dinner Suzanne & Brian Trow, Lindsay & JM Monger

Jayne Schlabach & JoeESTATE Funkhouser FUNKHOUSER REAL GROUP

Awards Ceremony

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The Valley’s Economic Outlook The economic health of cities, towns and counties in the Shenandoah Valley has historically been stable—and that legacy, along with sensible growth ahead, bodes well for the future.

Economic stability from economic diversity Brian Shull, Harrisonburg’s economic development director, is “bullish” on the city’s economic future. “The fact that our economy is so diverse means we’re not subject to the economic ups and downs of some areas.” Unlike other less diverse areas, where one industry slows and the whole area suffers, “here, when one goes down, others pick it up,” Shull says. As a result Harrisonburg’s economy is stable and rarely sees a significant downturn. With two universities, a large hospital complex, and a mix of manufacturing, service, industries and retail businesses, Harrisonburg is “well positioned for growth for the foreseeable future,” he says. One thing Shull is cautious about is low unemployment. To address that, Shull says the city invests in training programs. He adds that the pipeline of talent coming from area colleges and universities benefits the entire region, citing the fields of information technology and cyber security as desirable sectors. The same optimism applies to other cities, surrounding counties and rural areas, says Carrie Chenery, executive director of the Shenandoah Valley Partnership (SVP). “We haven’t had a lot of the big swings that the rest of the state has experienced,” she says. “Sequestration hit Northern Virginia, the decline in textiles [hit] Southside and coal [production slowing] hit the Southwest. When you look around the state, each region has its one dependent thing that has caused a significant downturn—and the Valley has 6

FUNKHOUSER REPORT

Pictured Above: The construction of Olive Garden in Harrisonburg and recent completion of Krispy Kreme. This was the former site of Shoney’s Restaurant and Best Western Inn. been pretty even keeled throughout in large part because of our strong agriculture and forestry industry.” SVP brings together public and private businesses and nonprofits that collaborate to attract new business to the region, keep businesses in the Valley and address workforce needs. Their focus area covers 12 localities, seven counties, five cities and 170 private sector members throughout the central Shenandoah Valley. The Valley has other stabilizing factors as well. “Our location. Our access to markets. Our infrastructure,” says Courtland Robinson, Business Development Director for SVP. “All of those things have kept us really stable as a region…. We have a really good mix in our economy.”

Pursuing sensible growth While the Valley’s diverse economy remains strong, its geographic location will continue to play a significant role in its economic future. The I-81 corridor, contiguous highways and the Valley’s proximity to inland ports and large markets on the East Coast and in the Midwest make the Valley attractive to business and manufacturing. Robinson says that “manufacturing and agribusiness are large arteries for our economy,” which benefit directly from the area’s prime location. “Transportation logistics is an enormous industry cluster of ours and feeds other vertical markets, other than just warehousing,” he says. “It is an economic driver and it connects us to other economic markets, which makes us players in different sectors. As Shull, Chenery and Robinson work to bring business


and industry to the Valley, they don’t expect to draw huge industrial complexes. Instead, they are looking for small or medium-sized enterprises that fit well in the Valley. Robinson says that investment in the Valley by new or existing industries will not necessarily come with an abundance of jobs, which reflects a broader trend. Nationwide, more than three quarters of businesses plan to hire fewer than 100 people, according to Site Selection group, a Texas-based location advisory, economic incentive and corporate real estate services firm. “In forecasting some of our strengths, like food and beverage manufacturing, I don’t necessarily think we’re going to see an increase in employment as much as we’re going to see an increase in investment. That investmentto-job ratio begins to separate,” Robinson says. By this, Robinson explains that big dollar investment in area manufacturing will likely be in technology and equipment to create efficiencies. This will result in some jobs, but “most of the [increase in] jobs we’re going to see will be between 15 and 50.” Miller-Coors recent $70 million plant expansion that yielded 20 new jobs is an example. “There are a lot of folks right now using the term ‘the fourth industrial revolution’ that indicates there are large investments going into technology right now as it relates to manufacturing and end production. I think we’re going to be a part of that.” He cites the area’s strong food and beverage industry as one sector where this may occur. “We have four times the amount of food and beverage industry activity than you would see in any other region in the U.S.,” Robinson says.

“Our location. Our access to markets. Our infrastructure. All of those things have kept us really stable as a region…. We have a really good mix in our - Courtland Robinson economy.” Business Development Director Shenandoah Valley Partnership

A little over half of the central Valley’s employment in manufacturing is with food and beverage. Based on the Valley’s solid economic base, it is probable that retail will continue to strengthen as well. Retail, however, is a “ripple effect” that comes as the result of population growth, Chenery says. “You don’t open a retail business and look for people.” Instead, retailers watch population growth and then open businesses. Population growth for the Central Valley, now around 500,000, looks positive and reasonable. From 2020 to 2030, population is projected to rise by a low of 1 percent in Staunton and Page County and to a high of 9 and 14 percent, respectively, for Rockingham County and Harrisonburg, according to the Weldon-Cooper Center for Public Service at the University of Virginia. Shenandoah County’s population is predicted to jump by around 10 percent and Augusta County should experience a 7 percent increase over the same period. Shull, Chenery and their counterparts continue to pursue small to medium size businesses and industries, which they agree are good fits for the Valley. Their approach today Continued on page 8

Growth Of The Shenandoah Valley 2010

2016

2020

2030

2040

2020 to 2030

Rockingham County

76,314

79,735

81,624

88,608

94,227

8.6%

Augusta County

73,750

74,809

75,779

81,385

85,754

7.4%

Shenandoah County

41,993

41,938

42,363

46,803

50,507

10.5%

Page County

24,042

23,586

23,387

23,583

23,450

0.8%

City of Harrisonburg

48,914

54,224

58,687

67,154

74,521

14.4%

City of Staunton

21,006

24,453

25,238

25,519

25,442

1.1%

City of Waynesboro

23,746

21,837

22,493

23,842

24,835

6.0%

Source: Weldon Cooper Center For Public Service, University of Virginia

FUNKHOUSER REAL ESTATE GROUP

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The construction of Hotel Madison & Shenandoah Valley Conference Center, located in Downtown Harrisonburg. The hotel will have 231 rooms with a restaurant and bar. The Conference Center will have a grand ballroom that can accomodate up to 882 people. Construction is expected to be completed by the end of 2017.

reflects the common-sense approach of the past and that should mean sensible growth for the future.

Benefits for home buyers and home sellers Longtime REALTOR® Suzanne Bothamley says, “The area’s economic diversity and resultant stability provides a significant benefit to the area’s housing market. Anyone considering relocating to the Valley is more inclined to think positively about a move.” “Dynamics have changed. Expectations have changed,” she says. While single-income families were common in the past, today’s two-income families are the norm. “More and more, both spouses are working,” says Bothamley, and because the area’s diverse economy supports a positive economic outlook, the Valley is quite inviting. Often, a trailing spouse or the partner of a twoincome family will look at the job prospects for themselves as well, especially if the trailing spouse wants to find a job. In the Valley, “people feel a little more secure in buying houses because jobs may be more secure,” and, she adds, “…if a job doesn’t work out, there are other options out there.” In Shenandoah County, the housing market will continue to be influenced by its proximity to Northern Virginia and its appeal as a top tourism location, says Shirley French, an Associate in the Woodstock office. “People come to vacation here and then they want to live here.” She adds that 8

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many residents commute or telecommute to jobs in the Washington metropolitan area. “That’s what keeps our prices up.” Even though housing inventory is low, French is optimistic about the future. Comparing 2015 with last year, her area saw a 3.3 percent increase in homes sold. Houses are selling faster, spending 14.48 percent fewer days on the market. “Interest rates are still low,” she says. “I feel good about the future of home sales here, I think it can only go up.” Some of the most positive economic incentives for the Valley’s future economic growth are non-numerical ones, like the ongoing appeal of the Valley’s landscape and desirable lifestyles, which cannot be measured. Shull believes the area will continue to attract a wide variety of people, including young families and retirees, drawn to the area’s natural beauty, a great quality of life and recreational opportunities like hiking, biking and fishing. “They’re not spending their lives in traffic,” he says. Robinson likes the cooperation he sees between business development professionals and partners working with SVP. “This is an extremely collaborative region,” he says. “We hear that not from just the people we work with, but from people outside our area, at the state level.” CONTRIBUTORS

brian shull

Executive Director of Economic Development City of Harrisonburg

carrie chenery

Executive Director Shenandoah Valley Partnership

courtland robinson

Director of Business Development, Shenandoah Valley Partnership

suzanne bothamley

Realtor®, Associate Broker Funkhouser Real Estate Group

shirley french

Realtor®, Associate Broker Funkhouser Real Estate Group


New Trends In Real Estate Marketing

Virtual reality, drones and making a house feel like home The days of sifting through large binders of listings or perusing the local newspaper for houses to buy are giving way to search engines, smart phones, and high-flying 3-D photography, innovations that offer opportunities to homebuyers and home sellers. Here is a look at some of the most exciting trends for marketing your home.

Virtual real(i)ty In the television series “Star Trek,” visits to other locations through virtual reality seemed farfetched. Today, however, virtual is reality. Through new 3-D photography teamed with online accessibility, today’s buyers can tour homes from the comfort of their own living rooms or offices. “When I discovered this technology over a year ago, I knew we had to provide this service to our associates

and our clients,” said Kemper Funkhouser, Chief Operating Officer of Funkhouser Real Estate Group. “Our company has always been on the cutting edge of providing our clients with the best and most effective real estate tools. This technology is currently only being offered by our company within the Shenandoah Valley.” “It is similar to using Google’s ‘street views,’” said Mattias Clymer, an Associate with Funkhouser Real Estate Group, who is helping to roll out this service. “That is the beauty of it. It’s the closest thing to walking through a house.” The first step is to photograph the interior of a home using “Matterport,” a premium technology equipped with nine cameras, which swivel 360 degrees, Clymer says. Once a house is photographed, potential buyers can access a virtual walk-through using any electronic device - computers, tablets, smart phones, or virtual reality goggles - and navigate the house with directional arrows. Continued on page 10

FUNKHOUSER REAL ESTATE GROUP

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Home buyers using virtual reality goggles.

View of a virtual walkthrough on a desktop or tablet. The advantages for both buyers and sellers are significant. Potential buyers can peruse multiple houses quickly, plus the technology lets them linger inside a house as long as they like. Virtual Reality also allows an interested buyer to make a second (virtual) visit to step back into that kitchen and take a closer look at the appliances, or walk from the front foyer upstairs and into the master suite. “In some ways, it’s better than walking through a house,” Clymer says. “You can jump from one floor to the next.” For instance: Is the master bedroom directly above the ‘rec’ room? “It helps the house make sense and enhances showings for buyers who are seriously interested.” For sellers, the technology expands a property’s visibility in the marketplace. Funkhouser Real Estate Group offers all sellers an individual website for each property. The 3D virtual walkthrough is embedded in those sites as well as made available on national sites like Zillow and Realtor.com. “As the technology continues to get more accessible,” Clymer says, “Virtual Reality will become more and more common.” While virtual reality is changing real estate marketing, the internet itself is providing new opportunities for agents to advertise properties through targeted marketing strategies, such as Google ads and Facebook. To find buyers, agents can hone in on specific 10

FUNKHOUSER REPORT

The Matterport technology is equipped with nine cameras.

This service is available as a tool for all associates. demographics, such as first-time homebuyers or retirees considering downsizing. To benefit sellers, internet marketing strategies can identify likely buyers and highlight homes directly to them online, matching what a seller is offering with what a buyer is looking for. Not only does it create efficiencies for REALTORS® in terms of marketing dollars, it expands the pool of potential buyers and sellers to connect them quickly and efficiently. “The importance of digital marketing is huge,” Clymer says. “It is a great step for our company that creates a distinct advantage.”

View from a drone Photographing your home has a new angle. Along with traditional interior and street views, the use of unmanned aerial vehicles, or drones, equipped with cameras adds a bird’s eye view. Drone photography, available through Funkhouser Real Estate Group, captures perspectives that buyers do not get in a traditional walk-through, and it showcases a house’s setting and neighborhood. If a property sits on a river or is only steps away from great city life, your


agent can feature it with drone photography. While aerial photography using bucket trucks or airplanes has been available for some time, this new platform makes it easier and more versatile. Clymer points out that drone technology is best used for properties with surrounding land or for very tall houses. It’s particularly effective in providing unique

sellers create the most buyer-friendly house. Once thought of as an “extra,” staging is fast becoming the norm for home sellers, says Associate Laura Measell, who has offered staging to her clients for a number of years and was one of the first in the area to offer the service. “There’s been an evolution in how sellers react to that suggestion,” she says. Staging helps buyers “take a fresh look at their homes from a buyer’s perspective.” She adds that staging can be as extensive or as minimal as a client wants. “My job

Photo taken at ground level.

Melanie Woodard, Certified Home Stager for Funkhouser Real Estate Group. Photo taken from a drone. photos of houses that encourage potential buyers to open online links for homes that might pop up on Trulia or Zillow.

as a professional is to let you know my vision to get your house sold more quickly.” Staging is important because “you live in your home one way and you show your home another way,” she says.

Realtors using drones are subject to the same regulations as all other drone operators, says Clymer, who is licensed through the FAA. “The course requires you to be able to read aeronautical maps, communicate with control towers, understand pilots’ radio correspondence, and decipher pilots’ weather data,” he says.

Staging can make the difference between a timely sale and a stall. Measell once listed a high-end property that had been on the market for two years. After she persuaded the owners to stage the house and they offered a slight price reduction, the house was under contract in 46 days.

A good first impression The internet and media, like HGTV, are also spurring changes in some less technical, yet important, aspects of home selling. A case in point is home staging, the art and science of preparing your home to look its best. As a professional service available to Funkhouser Real Estate Group clients, staging helps

“I am a true believer in staging,” she says. “It’s just as important as getting the right photographs.” Melanie Woodard, Director of Relocation, agrees, “because the first impression is everything,” she says. Woodard, who is licensed by the Decorating and Staging Academy, is the valley’s only certified home stager. Continued on page 19

FUNKHOUSER REAL ESTATE GROUP

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Exceptional

Properties

4140 Brown Roan Ln l ROCKINGHAM l 4140BrownRoanLane.com 5 bedrooms :: 4 full baths :: 1 half bath :: 4,217 square feet :: $559,000

This spacious, upscale five bedroom Highland Park home features hardwood floors throughout the main level and upper level with a two story living room with stone fireplace, screened porch, gourmet kitchen with cherry cabinetry and granite countertops, a first floor master suite, three more large bedrooms (plus an office) upstairs, plus a lower level family room and guest suite. Don’t miss the upscale trim package, fenced backyard, upgraded bathrooms, the large basement workshop (or storage area), water softener, dual fuel oven, high ceilings on the main level, and much more!

SCOTT ROGERS

540-578-0102 Scott@FunkhouserGroup.com

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620 RODEO DRIVE l HARRISONBURG l 620RodeoDrive.com 4 bedrooms :: 4 full baths :: 2 half baths :: 5,929 square feet :: $813,000

Fabulous private hilltop home on 5 acres, gorgeous mountain and valley views with sunsets you will not want to miss. Sunroom and patio provide outside space for entertaining. The floor plan is open, bright and spacious. Great room has vaulted ceilings, fireplace, (Brazilian cherry hardwood floors throughout house) and is open to the dining room and kitchen.

LINDA MARS

540-246-1347 LMars@FunkhouserGroup.com

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1400 CHAPMAN LANDING ROAD l EDINBURG l 4 bedrooms :: 3 full baths :: 1 half bath :: 4,834 square feet :: $999,900

Amazing private gated estate. 41.8 Acres consists of 3 parcels. Beautiful vistas. Home features spacious rooms, kitchen with new appliances including commercial dual fuel range, 2 fireplaces, 2 master suites, abundance storage space, seasonal sun room & lots more. Indoor swim spa! PRIVATE AIRPORT with lighted runway plus hangar & barn.

SHIRLEY FRENCH

540-325-4444 Shirley@FunkhouserGroup.com

FUNKHOUSER REAL ESTATE GROUP

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501 E RIVERSIDE DRIVE l BRIDGEWATER l 501ERiverside.com 4 bedrooms :: 3 full baths :: 3,331 square feet :: $550,000

A Contemporary home located on the North River in the Town of Bridgewater From the copper roof to polysteel foundation, this home is special in every way. A large kitchen with soapstone countertops, antique farm sink, custom woodworking by Mill Cabinet Shop with inlay on shelf edges and floor to ceiling windows overlooking the river makes this the perfect place for friends and family to gather.

JAN FLORA

540-421-4564 Jan@FunkhouserGroup.com

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8290 beacon hill road l ROCKINGHAM l 4140BrownRoanLane.com 5 bedrooms :: 4 full baths :: 1 half bath :: 4,217 square feet :: $595,000

Nestled by woods and open countryside and mountains in the back, this truly is a private, peaceful haven to enjoy the beauty of the four seasons! The uniqueness of this home is stunning! Reconstructed from timber/wood from a local barn, it has a rustic ambiance. The Great Room has exposed beams and a warm FP, and a sitting room filled with windows dubbed the “Green Room”.

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FUNKHOUSER REPORT

YVONNE PIRKEY

540-246-4663 Yvonne@FunkhouserGroup.com


141 DIAMOND COURT l HARRISONBURG l 141DiamondCourt.com 6 bedrooms :: 4 full baths :: 2 half bath :: 5,723 square feet :: $565,000

This expansive, upscale, brick Colonial in Blue Stone Hills offers a convenient City location, a spacious floor plan and amazing views from many rooms of the home, the sunroom and two large decks. Enjoy an updated kitchen with an island, granite countertops and stainless steel appliances, a breakfast nook, living room that opens up to the large sunroom.

SCOTT ROGERS

540-578-0102 Scott@FunkhouserGroup.com

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255 BETTS ROAD l HARRISONBURG l 255BettsRd.com 5 bedrooms :: 4 full baths :: 2 half baths :: 4,439 square feet :: $589,000

This immaculate property offers incredible appeal inside and out. Located in the Fairway Hills subdivision, there is easy convenience to JMU, Sentara and the best shopping and dining in the Valley. The first floor features a master suite, screened porch off the bedroom and kitchen, formal dining room, formal living room, kitchen with a gas range, walk-in pantry, and laundry room.

KEMPER FUNKHOUSER 540-421-3556 Kemper@FunkhouserGroup.com

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551 MYERS AVENUE l HARRISONBURG l 551MyersAvenue.com 5 bedrooms :: 5 full baths :: 2 half baths :: 2.5 acres :: 6,311 square feet :: $1,325,000 Within the home the spaces are vast. The foyer is vaulted with an open stairway to the second floor and the basement. The family room is spacious with a gas fireplace and wet bar. The open columns to the kitchen stretch the views and the tasks of meal preparation can be easily shared in this gourmet space. Many entertainment options throughout the inside and outside of the property.

KEMPER FUNKHOUSER 540-421-3556 Kemper@FunkhouserGroup.com

9421 CHERRY GROVE ROAD l LINVILLE l TideSpringBranchFarm.com 3 bedrooms :: 3 full baths :: 1 half bath :: 4,839 square feet :: $649,900

Come see the immaculate Tide Spring Branch Farm nestled on 19 acres conveniently located 20 min from Harrisonburg. Enjoy high end finishes including a master suite on the main level with a walk-in closet enhanced by a built in custom closet organizer, walk-in shower, dual vanity, and a soaking tub. No details were overlooked in the large kitchen. Entertain guests in style.

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MATTIAS CLYMER

540-246-9067 Mattias@FunkhouserGroup.com


635 FREDERICK ROAD l ROCKINGHAM l 635Frederick.com 5 bedrooms :: 4 full baths :: 2 half baths :: 5,824 square feet :: $825,000

An exceptional luxury home on the golf course in Crossroads Farm. From the picturesque panoramic views of Massanutten & the Blue Ridge mountains to the walnut floors - exquisite detail is expressed throughout. High Quality Features Include: high ceilings, custom cabinetry from the kitchen to the closets, built-ins throughout the home and crown molding in every room.

PETE LAVER

540-421-7447 Pete@FunkhouserGroup.com

135 YORK PLACE l ROCKINGHAM l 135YorkPlace.com 4 bedrooms :: 4 full baths :: 1 half bath :: 3,805 square feet :: $569,000

High end features and finishes abound in this immaculate brick Colonial in Crossroads Farm located on a cul-de-sac with phenomenal views of the Blue Ridge Mountains. The large two-story living room highlights those views with plenty of windows, also allowing for lots of natural light. The kitchen features granite countertops, stainless steel appliances, a built-in buffet, and pantry.

SCOTT ROGERS

540-578-0102 Scott@FunkhouserGroup.com

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779 CLAREMONT AVE l ROCKINGHAM l 779Claremont.com 4 bedrooms :: 4 full baths :: 5,830 square feet :: $625,000

Exceptional custom home in Crossroads Farm located on the golf course. This brick home features Andean Cherry floors with black walnut inlay, coffered and tray ceilings and designer light fixtures. Enjoy a gourmet kitchen with granite counters and custom cherry cabinets. Host parties on the screened-in porch with a gas fireplace and peaceful view of the mature landscape.

DAVID GALGANO

540-820-6200 Galgano@FunkhouserGroup.com

3858 WAYFARERS TRAIL l BRIDGEWATER l 3858WayfarersTrl.com 3 bedrooms :: 3 full baths :: 3,341 square feet :: $625,000

If you enjoy nature and privacy this is the perfect place to relax and unwind. This contemporary home features beautiful maple wood floors and interior doors. The living room features a Rumford wood burning fireplace made with stones from the property. The screened porch and patio areas are both the perfect place to enjoy the wildflowers located on the approximately 12 acres.

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FUNKHOUSER REPORT

BETSY GLENDYE

540-820-6971 BGlendye@FunkhouserGroup.com


Statistics show that more than 81 percent of buyers find it “easier to visualize the property as their home when it’s staged,” she says. The objective is to create an inviting space where buyers can imagine themselves moving in. “You want to create a space so buyers can picture themselves sitting down and having a cup of coffee,” Woodard says. Professional home stagers create an optimal “path” through a house to focus on the home’s best features. “I can place eye-catching accessories at strategic places to help guide a buyer’s eye through a home,” Woodard says. “You don’t want a buyer to focus on your cute child, but instead, you want them to see your great view or your inviting game room.” That can mean editing the seller’s personal items to create that optimal presentation, sometimes boxing up personal items or bringing objects into a vacant home. The bottom line for sellers, says Woodard, is that “staged homes do sell faster,” spending, on average, 73 percent less time on the market.

The savvy buyers and smart sellers As home marketing is changing, so are buyers. In fact, the largest emerging group of homebuyers are tech-savvy millennials, who are fully comfortable with innovation and expect a home to be staged. Modern buyers are increasingly coming to the marketplace, having already done extensive looking online. Smart sellers will want to make their homes appeal to a wide range of buyers by employing all the tools available. “The real estate industry is in a constant state of change,” said Kemper Funkhouser. “Our company has a long tradition of working hard to equip our associates with the best tools, education, and resources to provide our clients with the very best service.” By pairing the traditional with the modern, homebuyers and sellers will create another positive trend—more successful home sales. CONTRIBUTORS

laura measell

Realtor® Funkhouser Real Estate Group

Mattias clymer

Realtor® Funkhouser Real Estate Group

melanie woodard

Certified Home Stager Funkhouser Real Estate Group

kemper funkhouser

Chief Operating Officer Funkhouser Real Estate Group

INFORMATION SOURCES USED IN HOME SEARCH

72% 49%

95% 92% Websites

Real Estate Agent

Mobile Device

50%

Open House

Yard Sign

16% 14% Home

Newspaper

Builder

36% Video Website

12%

Home Magazine

4% 3%

Billboard Source: National Association of REALTORS®, 2016 Profile of Home Buyers and Sellers

FUNKHOUSER REAL ESTATE GROUP

TV

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property portfolio

COMMERCIAL

Retail For Lease ROCKINGHAM SQUARE •Food Lion Shopping Center •Approx. 6,000 sf available •Divisible to 2,000 sf spaces •Drive Thru Opportunity Kemper Funkhouser REALTOR®

(540) 421-3556 Kemper@FunkhouserGroup.com

Industrial Complex 932-972 Fairview Rd, woodstock •3 Buildings - Over 100,000sf each •18 Raised Loading Docks •Warehouse With Office Space $3,600,000 l 39.5 acres l 350,000sf Chris Dunkel REALTOR®

(540) 405-9955 ChrisDunkel@FunkhouserGroup.com

17.87 Acres At Massanutten Entrance resort drive, mcgaheysville •Potential Commercial Development •Restaurant, Retail, Hotel Site •Attract Visitors of Massanutten $1,750,000 l 17.87 acres Jack Rose REALTOR®

(540) 476-4626 Jack@FunkhouserGroup.com

I-81 Exit 251 Building Lot 3891 North Valley Pike, rockingham

•Across Rt. 11 From On/Off Ramp To I-81 •Near Pilot Travel Center •Fast Food / Convenience / Hotel $1,725,000 l 3.46 acres Chris Dunkel REALTOR®

(540) 405-9955 ChrisDunkel@FunkhouserGroup.com

.75 Acre Commercial Lot 20 Mosby Road, harrisonburg •.75 Acre Building Lot •Includes Barn (approx 3,000sf) •Restaurant / Retail / Office •$365,000 Kemper Funkhouser REALTOR®

(540) 421-3556 Kemper@FunkhouserGroup.com

Convenience Store 218 sterrett rd, fairfield •3,200 Square Feet •Subway Restaurant & Exxon Gas Station •I-81 Exit 200 $950,000 l 1.47 acres John Mauzy REALTOR®

(540) 908-7123 JohnMauzy@FunkhouserGroup.com

COMMERCIAL 20FUNKHOUSER FUNKHOUSER REPORT l 401 UNIVERSITY BOULEVARD, HARRISONBURG, VA 22801 l 540-434-2400

42 Acres Of Development Land aPPLE VALLEY ROAD, Harrisonburg •Potential Residential & Commercial Mixed Use •Easy Access to Southeast Connector Road •Great Site For Convenience & Views $6,720,000 l 3 Parcels l 42 acres Kemper Funkhouser REALTOR®

(540) 421-3556 Kemper@FunkhouserGroup.com

Residential Development MCGAHEYSVILLE ROAD, MCGAHEYSVILLE •Approved for 84 lots •County Water & Sewer •Walking and Riding Trails Call For Details Nathan Blackwell REALTOR®

(540) 908-1679 Nathan@FunkhouserGroup.com

Downtown Harrisonburg Office Space 100 south mason st, harrisonburg •Up to 12,000 Square Feet •Class A Space •Onsite Parking Available Call For Details Kemper Funkhouser REALTOR®

(540) 421-3556 Kemper@FunkhouserGroup.com

Profile for Kemper Funkhouser

FUNKHOUSER REPORT - Spring 2017  

The Magazine For Real Estate In The Shenandoah Valley

FUNKHOUSER REPORT - Spring 2017  

The Magazine For Real Estate In The Shenandoah Valley