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Kelsi Trotter


SWOT Strengths o o o o

Available Nationwide & Online Affordable Biagio Cru Wines & Spirits Music &Wine Festival

Weaknesses o Digital & Social Media Presents o Store Retailers o Can & Bottle Design


SWOT Opportunities o Top Trending Wine Hashtag #RosĂŠallday o Holiday Season o Social Media Purchase Options, Add-ons & Links

Threats o Competitors o Other Alcohol Brands o Activist Groups


Target Publics Consumers Current & Potential

Adventure Seekers

Segmentation

Enablers Bloggers, Vloggers & Social Media Influences

Women & Men 21+

Demographic, Psychographic & Behavioral

Wine Lovers

Party People


Goal & Objective Task Oriented Attach our wine to the ‘Rosé all day’ hashtag and become the official wine of the global phenomenon .

Action Oriented Increases Rosé all day social media following and engagements among social media consumers by 20% over the next 6 months as measured by social media analytics.


Strategy Action Strategies o Audience Engagement & Organizational Performance o Weaknesses & Opportunities

Communication Strategies o Publicity


Strategy Message Content o Clear o Product Name

Visual Communication o Colors o Setting


Measurement Social Media Analytics o o o o o o o o o o

Clicks Impressions Social Clicks Social Impressions Followers Page Likes (FB) Website Action Cost Pre AD Frequency of Impressions Frequency of ADs


Work Cited http://radwineproject.com/ http://www.rosealldaytexas.com/ https://www.guidelive.com/food-and-drink/2017/09/21/dallas-rose-all-day-wine-festival-october http://chilledmagazine.com/rose-day-wine-launches http://www.townandcountrymag.com/leisure/drinks/a9572302/rose-all-day-official-wine/?src=socia lflowTW https://www.restaurantnews.com/its-not-too-late-to-rose-all-day/ http://biagiocru.com/ http://www.cosmopolitan.com/food-cocktails/g10000913/best-cheap-rose/ http://www.cosmopolitan.com/food-cocktails/g9610624/best-canned-rose/ http://www.refinery29.com/2017/04/151743/rose-all-day-wine http://www.townandcountrymag.com/leisure/drinks/a9572302/rose-all-day-official-wine/?src=socia lflowTW

Profile for Kelsi Trotter

Rose All Day  

Rose All Day