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Kelsi Trotter

SWOT Strengths o o o o

Available Nationwide & Online Affordable Biagio Cru Wines & Spirits Music &Wine Festival

Weaknesses o Digital & Social Media Presents o Store Retailers o Can & Bottle Design

SWOT Opportunities o Top Trending Wine Hashtag #RosĂŠallday o Holiday Season o Social Media Purchase Options, Add-ons & Links

Threats o Competitors o Other Alcohol Brands o Activist Groups

Target Publics Consumers Current & Potential

Adventure Seekers


Enablers Bloggers, Vloggers & Social Media Influences

Women & Men 21+

Demographic, Psychographic & Behavioral

Wine Lovers

Party People

Goal & Objective Task Oriented Attach our wine to the ‘Rosé all day’ hashtag and become the official wine of the global phenomenon .

Action Oriented Increases Rosé all day social media following and engagements among social media consumers by 20% over the next 6 months as measured by social media analytics.

Strategy Action Strategies o Audience Engagement & Organizational Performance o Weaknesses & Opportunities

Communication Strategies o Publicity

Strategy Message Content o Clear o Product Name

Visual Communication o Colors o Setting

Measurement Social Media Analytics o o o o o o o o o o

Clicks Impressions Social Clicks Social Impressions Followers Page Likes (FB) Website Action Cost Pre AD Frequency of Impressions Frequency of ADs

Work Cited lflowTW lflowTW

Profile for Kelsi Trotter

Rose All Day  

Rose All Day