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To:

Stephanie Maassen

From:

Brian Kelsey, Martha Stewart Living Radio

Date:

September 20, 2011

Subject: HDTV Online Video Series


PAGE ONE

I. OVERVIEW/CONCEPT: HD TV’ is an online video series created by popular television host & carpenter/designer Brian Kelsey exclusively for homedecorators.com. HD TV will feature how-to videos that are both informative and entertaining. Guest decorators, and designers will appear throughout the series and you may even celebrity or two. The videos will be 3 to 4 minutes in length, produced in New York City, with network television-like qualities, including cutting edge graphics, music, and shot in full Hi-Definition. With Brian’s fresh approach to projects and his unique delivery of information, he makes each project accessible to a wide demographic. His incorporation of social media, combined with Brian’s network television experience and his full-time nationwide morning show on Martha Stewart Living Radio on SiriusXM, gives him a broad platform and a superior vehicle to promote the Home Decorators line of product. With Martha Stewart Living Radio tie-ins, social media giveaways and promotion, national tv segments on The Today Show, GMA and others...the opportunities are endless for HD TV! Utilizing new technology, viewers of the videos will be able to click on product within the video and they will be taken directly to the product page on the Home Decorators web site, while the video still plays. With the release of new products, videos can be customized to focus on new initiatives.

II. SOCIAL MEDIA: The social media aspect of HD TV is huge. Incorporating HD TV into the multitude of social media events such as Tweet Ups and other conferences brings the Home Depot into a whole new world of integration. There would be Tweet Ups at various locations with giveaways and discounts. The ultimate goal would be to create social media events in high impact areas such as Times Square in New York City. There would be demonstrations, guest experts, food, music, and of course it would all be shot for upcoming episodes of HD TV.

III. TOTAL BUDGET FOR FIRST 12 WEBISODES: Production cost = $10,000.00 per webisode Included in above fee: talent fees, shooting, editing, graphics, music, travel, etc. Product will be supplied by Home Decorators.


PAGE TWO

BRIAN KELSEY:

THE FULL STORY (click for press kit) Brian Kelsey is America’s go-to renovation expert. He co-hosts a daily morning radio talk show heard live nationwide on MARTHA STEWART LIVING RADIO on SIRIUS/XM, where he explores and showcases his unique perspective and knowledge of carpentry/design and covers all things Martha. With his own special off-thewall style, Brian explains project & design in a simple, and entertaining fashion. Brian has a new television show in development based on his popular website called “Kelsey On The House” that combines his love of carpentry & design, with the amazing reach he has harnessed through social media and the blog world. Several television pilots and many appearances has seasoned Brian into the perfect spokesperson. Approachable, like-able, funny, and informative, he will always deliver.

AGENT: Mark Turner | Abrams Artists Agency | 275 7th Ave-26th floor | New York, NY 10001 | 646-486-4600 | mark.turner@abramsartny.com DIRECT: Brian Kelsey | 203-650-0206 | www.kelseyonthehouse.com | @KelsOnTheHouse | FACEBOOK | brian@briankelsey.com


HDTV Online Video Series