Web Copy: What is Neuromarketing? Most people who aren’t marketing majors would tend to ask the question “what is neuromarking”. Neuromarketing is used to marketing to the brain of the customers. Neuromarketing researches and studies the brain science of consumers’ to see the effects of marketing and advertising through different motors such as sensorimotor, cognitive, and affective response to marketing stimuli. So basically this is telling us that marketers research consumers to figure out if our advertising is affective or not. Our advertising is used through branding, product design and innovation, advertising effectiveness, shopper’s decision making, etc. Sensorimotor involves both sensory motor input and output through actions. It is received through vision, hearing, smell, taste, touch, vestibular, and proprioception. Marketers use the sensorimotor through how they place items in a store. For instance if a business was promoting food, they would give out free samples so that they can give customers a taste of their food, so that they will get business. Cognitive is through thinking, reasoning, or even remembering. Earlier in the first paragraph, I mentioned that neuromarketing is marketing to the brain of the customer. With the cognitive, scientist studies the relationship between the brain and human cognitive and psychological functions to see why and how customers act to different promotions. Affective Response to the Marketing Stimuli is the study of why consumers make the purchasing decisions that they do. This tracks the amount of blood flow to the brain, which creates thoughts and feelings. In order to map brain activity, scientist use different devices such as electroencephalography (EEG), magnetoencephalography
(MEG), and functional magnetic resonance imaging (fMRI). These devices help marketers understand as to why consumers make purchasing decisions. In order to learn more about neuromarketing and how it affects marketers and advertisers, please visit www.neuromarketing.com. The company will give you a full in depth detailed description about sensorimotor, cognitive, affective response to the marketing stimuli, and also devices such as the EEG, MEG, and the fMRI. This company will answer all of your sought out questions and give more in site about neuromarketing.
Keywords: Neuromarketing: 7 Marketing: 8 Advertisers: 5 Brain: 6