Issuu on Google+

CarMax Winter Expert Campaign Research / Background Summary: Numerous companies within the auto industry have attempted to utilize winter car preparation as a way to garner news coverage. A majority of releases, including releases done by CarMax have used the “10 tips to prepare your car for winter” approach. This approach has proven to be ineffective in garnering coverage from both traditional and nontraditional media. External Environment: o YouTube—Videos with winter car tips exist but most have not been updated in the last two years and most have low view counts. Also most focus on winter car tips but none seem to focus solely on a winter emergency kit. o Local TV news segments—utilized local experts such as mechanics, focused on theme: saving money (protect your investment, extend the life of your car). Some featured emergency kits some did not. Kits were never the main focus o National TV segment—The Today Show’s last segment was in Jan. 2008— “What every woman should keep in the car”. A female representative from the Care Council lead the segment and also offered a free guide that could be sent to consumers created by the Care Council. The story was a categorized as a consumer segment. Industry: o AAA ! Has used social media to promote winter car tips during their Car Care Month (October). Did not result in news coverage. ! Posts provided links to articles on their website and to a downloadable brochure on their website. ! 10 YouTube videos relating to winter car tips have not been updated in two years. ! News releases used statistics and an infographic which got picked up by local news outlets (Released Oct 12, 2012) o Edmunds.com ! Latest social media post 2008—posted links to articles on their website ! Two articles featured on their website (2008 and 2000) received no coverage, focused on winterizing your vehicle o Cars.com ! YouTube video featuring technology to help you drive better in the winter (2008) ! Covered winter car tips twice on Kickingtires.com (Blog) in 2011, 2012 ! Also utilized ask.cars.com to answer questions about winter driving Auto Bloggers: o Little to no coverage of winter car tips in the past two years o No central focus on preparing a winter emergency kit for your car CarMax: o Two releases ! CarMax offers advice on how to winterize your Car (Dec 2008)—No coverage found ! Prepare your car for winter with tips from CarMax (Dec 2010) • Local coverage: Tallahassee Democrat and Tulsa World • Reach: 129,668 o Social media ! One post relating to winter tips –indirectly (10/8/12) ! Reach: 4,035


Recommendation: CarMax should test a new strategy relating to winter weather and customer safety. The importance of preparing a winter emergency car kit should be the focus of this campaign. It provides CarMax with a fresh message to connect with consumers. It also creates an opportunity to create and use a message and visual component that will differentiate us from competitors. Additionally, the emergency kit will allow us to focus on an underutilized target audience: women. Goal •

Position CarMax as an automotive expert, specially among women during winter 2012/2013

Objective • Reach 200,000 people, specifically women, with educational and informative messages by Dec. 31. (200,000 circulation total and 8,000 impressions on social media) Strategies A. Garner traditional and non-traditional (blog) news coverage B. Develop a social media campaign that shares educational tips with female consumers Tactics A1) One news release focusing on preparing a winter emergency car kit to keep your family safe • Supported by primary data from an IPSOS Survey to be used in the headline • Use the voice of a woman, quote a woman A2) Pitch to reporters and focus on local morning and early after noon media placements, and local paper entertainment and life sections A3) Pitch to women autobloggers B1) Use social media posts on Twitter and Facebook • Post 1 --Emergency Kit (FB/Twitter) • Post 2-- Winterize your car (FB) - Also retweet any blog posts or news pickups covering the news release B2) Research the possibility of adding tips to the owners tab on CarMax to be used as a hub to push traffic Key Messages • • •

CarMax recommends that all drivers prepare a winter emergency kit for their car. Creating a kit is a quick and easy way to keep your family safe during inclement weather CarMax is the place to service your vehicle to ensure that it is prepared for winter weather conditions


Timeline Research

Complete by Mid-November

Kit

Prep a Kit by Dec. 3

CarMax.com Owners Tab

Updated by Dec. 14

News release Contact reporters and bloggers

Completed Nov. 31 and distributed by Dec. 10 Dec. 10 - 14

Twitter

Dec. 18

Facebook

Dec. 17 (Post 1) and Dec. 20 (Post 2)

Media List Market National

Contact Farah Miller (Managing Editor)

Email farah.miller@huffingtonpost.c om

Phone

National Syndicate National

John MacIntyre

3

Outlet The Huffington Post (Parenting) Universal Uclick USA Today

johnmacintyre@bwr.eastlink.c a jyang@usatoday.com

4

Vroomgirls

National

5 6

Be Car Chic WTVR

7

Midlothian Exchange Columbus Underground Hartford Courant West Hartford Patch (blog?) Colorado Springs Gazette KRDO (Good Morning Colorado) Sun Chronicle

National Richmond, VA Richmond, VA Columbus, OH Hartford, CT

Joni Gray (Michelle worked with before) or Tara Weingarten Melanie Batenchuk

816-5817300 703-8545218 323-6565060

1

2

8 9 10 11 12 13

Jae Yang

jonigray2000@aol.com tara@vroomgirls.com becarchic@gmail.com newstips@wtvr.com

212-6526400

804-2543600 804-3796215

Melody Kinser (Managing Editor) Walker Evans (Founder/Blogger) Korky Vann

mkinser@mechlocal.com

Hartford, CT

N/A/

Submit via online form

Colorado Springs, CO

R. Scott Rappold

scott.rappold@gazette.com

719-4761605

Colorado Springs, CO

Brittany Bailey

brittany.bailey@krdo.com

719-6321515

North Attleboro, MA

Jessica Kosowski (assistant managing editor— lifestyle)

jkosowski@thesunchronicle.c om

508-2360331

walkerevans@columbusunde rground.com kvann@courant.com

860-2416502


FOR IMMEDIATE RELEASE NEARLY TWO-THIRDS OF AMERICANS LACK VEHICLE WINTER EMERGENCY KIT, ACCORDING TO CARMAX SURVEY As Holidays Approach, CarMax Recommends 11 Essential Safety Items RICHMOND, Va. (December 21, 2012) – The holiday travel season is here and a majority of Americans are not fully prepared for winter weather. According to an online survey conducted for CarMax, 65 percent of respondents do not have a winter emergency kit in their car. CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used vehicles, recommends all drivers prepare a winter emergency kit for their vehicle. Creating a kit is a quick and easy way to keep your family safe during inclement weather while traveling. “If you have to travel in winter weather, an emergency kit can be a life-saving tool,” said Linda White, location general manager at CarMax in Midlothian, Va. “Most people already have the suggested items, it’s just a matter of collecting them and putting them in your car.” A winter emergency kit should include: ! ! ! ! ! ! !

!

Flashlight Jumper cables First-aid kit Flares or hazard triangles Warm clothes, gloves and a blanket Ice scraper Snow shovel

! ! !

Kitty litter—for traction on slick roadways Extra washer fluid Non-perishable food and bottled water Cell phone car charger

According to the survey, one in ten car owners stated they have none of the essential supplies for a winter emergency kit. More than half of those surveyed reported having jumper cables, a flashlight, or an ice scraper in their vehicle. With millions of Americans preparing to travel for the holidays, now is the time to make sure your vehicle is running properly. Check your owner’s manual and follow recommended service schedules to avoid hassles later. The survey was conducted by Ipsos Public Affairs on behalf of CarMax. The national, random sample consisted of more than 1,000 U.S. adults who were surveyed online during November 1519, 2012. About CarMax CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE 2012 “100 Best Companies to Work For,” is the nation’s largest retailer of used vehicles. Headquartered in Richmond, Va., CarMax currently operates 117 used car superstores in 58 markets. The consumer offer features low, no haggle prices, a broad selection of CarMax Quality Certified used vehicles, and superior customer service. During the twelve months ended February 29, 2012, the company retailed 408,080 used vehicles and sold 316,649 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at www.carmax.com. ###


FOR IMMEDIATE RELEASE FORD F-150 REMAINS TOP SEARCHED VEHICLE CarMax.com Reveals Top Ten Most Searched Vehicles for 2012 RICHMOND, Va. (December xx, 2012) –The Ford F-150 is the most searched vehicle on carmax.com, for the third consecutive year. Trucks and sport utility vehicles continue to be popular on carmax.com, according to CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used vehicles. Also, the Chevrolet Camaro made its first appearance on the top ten list, since its reintroduction into the market in 2009. The top ten searched vehicles on carmax.com for 2012* are: 1. 2. 3. 4. 5.

Ford F-150 Ford Mustang Jeep Wrangler Honda Accord Honda Civic

6. 7. 8. 9. 10.

Toyota Camry Chevrolet Tahoe Nissan Altima Toyota Tacoma Chevrolet Camaro

“The hardest part about buying a car is finding the right one,” said A.J. Fleming, location general manager at CarMax in Des Moines, Iowa. “Fortunately, CarMax has virtually every make and model that can be searched from the comfort of your home or on the go.” Customers can shop the company’s entire inventory online at carmax.com, the mobile site (m.carmax.com) and by using the CarMax app available at the iTunes Store. Results can be filtered by specific features, such as leather seats, to help find their perfect vehicle. Vehicles can be shipped from anywhere in the U.S. to a customer’s nearest CarMax location. Some transfers are available for free. *Data excludes December. About CarMax CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE 2012 “100 Best Companies to Work For,” is the nation’s largest retailer of used vehicles. Headquartered in Richmond, Va., CarMax currently operates 117 used car superstores in 58 markets. The consumer offer features low, no haggle prices, a broad selection of CarMax Quality Certified used vehicles, and superior customer service. During the twelve months ended February 29, 2012, the company retailed 408,080 used vehicles and sold 316,649 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at www.carmax.com. ### CarMax Media Contacts Elia Imler, (855) 887-2915 Bridget Szuminsky, (855) 887-2915 Twitter: @CarMax, Facebook: Facebook.com/CarMax


FOR IMMEDIATE RELEASE CAR SHOPPERS FOCUS ON QUALITY, ACCORDING TO CARMAX SURVEY RICHMOND, Va. (Dec. 5, 2012) – Quality remains top of mind for car buyers for the third year running, with almost double the amount of respondents choosing it over price as influencing a car-buying decision, according to a recent telephone survey conducted for CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars. Quality was also more important to car buyers than safety and environmental factors. Forty-one percent of Americans who have purchased a vehicle say that quality had the greatest impact on their car buying decision, followed by price and safety, in that order. Men and women chose quality as their top factor individually too – 46 percent of men and 36 percent of women chose quality. Resale and environmental factors were least important, at five and four percent respectively. “Consumers want to drive off the lot knowing they are in a high quality vehicle, and they also want to feel good about the price and safety of the vehicle,” said Troy Flaherty, Mid-Atlantic region vice president of purchasing. “Our rigorous selection, inspection and renewal processes allow customers to have peace of mind when buying a used car." The following are the results of the recent poll that asked adults: “Which of the following factors most influences your car-buying decision?” Responses Quality Price Safety Resale value Environmental or green factors

2012 Percentages

2011 Percentages

2010 Percentages

41 23 17 5 4

45 22 15 7 6

37 28 22 4 6

The survey was conducted by Ipsos Public Affairs on behalf of CarMax. The national, random sample consisted of more than 1,000 U.S. adults who were interviewed by telephone during October 4 – 8, 2012, October 6 – 11, 2011 and August 19 – 22, 2010. Of those surveyed this year, five percent had no response. Consumers can search thousands of CarMax Quality Certified used cars on carmax.com or visit their local CarMax store to browse a large selection of vehicles. Each vehicle undergoes an average of 12 hours of thorough inspection and renewal, and comes with a free online Vehicle History Report. Consumers can search vehicles from 30 top brands by fuel economy and features, read customer reviews, review reliability ratings by J.D. Power and Associates and obtain safety ratings by the National Highway Traffic Safety Administration, all on carmax.com. All vehicles come with a 30-day limited warranty (60-day in Conn. and 90-day in Mass.) and a five-day, money-back guarantee. - more -


FOR IMMEDIATE RELEASE CARMAX BREAKS GROUND ON FIRST STORE IN SAVANNAH, GEORGIA RICHMOND, Va. (September 26, 2012)—CarMax, Inc. (NYSE: KMX), the nation's largest retailer of used cars, has begun construction on CarMax’s first superstore in Savannah; it’s eighth superstore in Georgia. The Savannah CarMax superstore will provide approximately 55 jobs. The superstore will be built at 9300 Abercorn Extension. It is scheduled to open in spring 2013. “CarMax is opening stores in new cities throughout the country,” said Tom Folliard, president and chief executive officer of CarMax. “We are looking forward to providing consumers in Savannah with a CarMax that provides a no-hassle, no-haggle car buying experience that goes above and beyond their expectations for exceptional customer service.” CarMax was created more than 19 years ago when the company surveyed thousands of consumers to find out what they liked and disliked about car shopping. The CarMax no-haggle, no-hassle, fun shopping experience was the result of those survey responses. CarMax offers consumers a broad selection of high-quality used cars and guarantees the quality of the cars sold, does not sell flood or frame-damaged vehicles, and guarantees a clean title and accurate odometer readings on its cars. All vehicles come with a 30-day limited warranty (60-day in Conn. and 90-day in Mass.) and a five-day, money-back guarantee. About CarMax CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE 2012 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars. Headquartered in Richmond, Va., CarMax currently operates 113 used car superstores in 56 markets. The CarMax consumer offer is structured around four customer benefits: low, no-haggle prices; a broad selection; high quality vehicles; and customer-friendly service. During the twelve months ended February 29, 2012, the company retailed 408,080 used cars and sold 316,649 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at www.carmax.com. ### Media Contacts Elia Imler, Public Relations, (804) 747-0422, ext. 4029 Britt Farrar, Public Relations, (804) 747-0422, ext. 3473 Twitter: @CarMax


DMA Name Denver, CO Denver, CO Denver, CO Denver, CO Denver, CO Denver, CO Denver, CO Denver, CO Denver, CO Denver, CO Denver, CO

First Name Howard Greg Kristi Jason John Rory Ryan Nadia Gregg Gail Gail

Last Name Pankratz Griffin Arellano Hussong Montgomery Schmalzried Budnick Gedeon Moss O'Brien O'Brien

Outlet Denver Post Denver Post Denver Post KCNC-TV KCNC-TV KMGH-TV KMGH-TV KUSA-TV KUSA-TV KWGN-TV KDVR-TV

Network

Contact Topic(Selected) Email Business hpankratz@denverpost.com Business ggriffin@denverpost.com Business karellano@denverpost.com CBS Television Network News Assignment jhussong@cbs.com CBS Television Network News jmontgomery@cbs.com ABC Television Network News Assignment rory_schmalzried@kmgh.com ABC Television Network News Assignment ryan_budnick@kmgh.com NBC Television Network News Assignment nadia.gedeon@9news.com NBC Television Network Business gregg.moss@9news.com CW Television Network News Assignment gail.obrien@kdvr.com FOX Broadcasting Company News Assignment gail.obrien@kdvr.com


FACT SHEET CARMAX, INC. Home Office Information

CarMax, Inc. 12800 Tuckahoe Creek Parkway Richmond, VA 23238 (804) 747-0422 www.carmax.com

President and CEO

Tom Folliard

Number of Employees

Approximately 16,000 (full and part-time) in the U.S.

NYSE Trading Symbol

Publicly traded under the symbol KMX

Business Concept

CarMax, a FORTUNE 500 company and one of the FORTUNE 2012 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars.

The CarMax Consumer Offer

CarMax began its concept development in 1991, surveying thousands of consumers to find out what they liked and disliked about car shopping. The responses helped design the unique CarMax consumer offer, which is the way car buying should be: Peace of Mind • Straightforward, honest business practices • 95% of purchasers would recommend CarMax to a friend • Transparent sales process • CarMax sells more used cars than any other retailer • Free vehicle history report on every car Commitment to Quality • All cars are CarMax Quality Certified • Only one in three cars meets high-quality standards • Cars undergo an average of 12 hours of thorough inspection & renewal • Never sell flood or frame damaged vehicles • 30-day limited warranty (60-day in Conn., 90-day in Mass.) • No-hassle 5-day money-back guarantee Exceptional value • No haggling • No hidden fees • Same low price for everyone • Prices as good or better than other dealers • All sales consultants paid the same, regardless of which car is sold • Flexible extended service plans available Ease of Shopping • More than 25,000 cars to choose from in almost any price range • Start searching at your convenience at carmax.com • Comprehensive iPhone and Android apps • Test drive nearly all makes and models in one place Straightforward Appraisals • Appraisals offer usually in 40 minutes or less, while you shop • Written appraisal offer good for seven days • We’ll buy your car even if you don’t buy ours

Updated Dec 2012

1


Current Locations Augusta, Ga. Albuquerque, N.M. Atlanta, Ga. (5) Austin, Texas (2) Baton Rouge, La. Birmingham, Ala. Charleston, S.C. Charlotte, N.C. (4) Charlottesville, Va. Chattanooga, Tenn. Chicago, Ill. (7) Cincinnati, Ohio Columbia, S.C. Columbus, Ohio (2) Colorado Springs, Colo. Dallas/Fort Worth, Texas (4) Dayton, Ohio Des Moines, Iowa Denver, Colo. (Federal Heights/Littleton) (2) Fredericksburg, Va. Fresno, Calif. Greensboro/Winston Salem, N.C. (2) Greenville, S.C. East Haven/Hartford, Conn. (2) Ft. Myers, Fla. Huntsville, Ala. Houston, Texas (4) Independence, Missouri Indianapolis, Ind. Jackson, Miss. Jacksonville, Fla. Future locations (announced)

Number of Stores

Kansas City, Kan. Kenosha, Wisc. Knoxville, Tenn. Las Vegas, Nev. (2) Lexington, Ky. Los Angeles, Calif. (9) Louisville, Ky. Memphis, Tenn. Miami/Ft. Lauderdale, Fla. (5) Milwaukee, Wis. (2) Naples, Fla. Nashville, Tenn. (2) Oklahoma City, Okla. Omaha, Neb. Orlando, Fla. (2) Oxnard, Calif. (FY 2013, Q2) Phoenix, Ariz. (2) Providence, RI (North Attleboro, Mass.) Raleigh/Fayetteville, N.C. (2) Richmond, Va. (2) Sacramento/Modesto, Calif.(2) Salt Lake City, Utah San Antonio, Texas (2) San Diego, Calif. (2) Tampa, Fla. (2) Tucson, Ariz. Tulsa, Okla. Virginia Beach/Newport News Va. (2) Washington, D.C./Baltimore, Md. (6) Wichita, Ks.

Jacksonville, Fla. (FY2013, Q4) Harrisonburg, Va. (FY2014, Q1) Columbus, Ga. (FY2014, Q1) Savannah, Ga. (FY2014, Q1) Houston, Tx. (FY 2014 Q2) Fairfield, Ca. (FY 2014, Q2) CarMax currently operates 116 used car superstores in 58 media markets. It also operates four new car franchises, all of which are integrated or co-located with its used car superstores. The company is currently in 30 states.

Sales Fiscal Year ended February 28 or 29 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Updated Dec 2012

Sales ($BN) $2.2 $2.8 $3.5 $4.0 $4.6 $5.3 $6.3 $7.5 $8.2 $6.9 $7.4 $8.9 $10.0 2


Net Earnings Fiscal Year ended February 28 or 29 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Net Earnings ($MM) $1.1 $45.6 $90.8 $94.8 $116.5 $112.9 $148.1 $198.6 $182.0 $59.2 $281.7 $380.9 $413.8

carmax.com

Browse our entire selection of over 25,000 vehicles online No haggle prices Receive new inventory alerts to your email Over 30 actual photos per vehicle Detailed information on every car Independent customer reviews, safety and reliability ratings Flexibility to shop by what is important to you Online inventory updated hourly Find a store near you

Fun Facts and Figures

History CarMax was the pioneer of the used car superstore concept and has been in business since it opened its first store in Richmond, Virginia in September 1993. CarMax celebrated its 15-year anniversary in September 2008. CarMax is the only survivor of the used car superstore wars of the late 1990’s. CarMax debuted on the FORTUNE 500 list in 2004 at No. 435 and in 2012 moved up to No. 279 CarMax debuted on the FORTUNE “100 Best Companies to Work For” list in 2005. The company has been named to the list for eight consecutive years, most recently listed in 2012 at No. 91. In 2008, CarMax earned the Better Business Bureau (BBB) International Torch Award for Marketplace Excellence. We’re Different CarMax is a retail concept, not an auto dealer. CarMax builds stores much like other major retailers build theirs; new car franchise laws do not limit CarMax used car superstores; and, CarMax does not “deal” on the cars it sells. The Numbers CarMax has sold more than 4 million cars since it opened in doors in 1993. In fiscal 2012, CarMax sold 415,759 retail vehicles, including 408,080 used cars, and 316,649 wholesale vehicles at CarMax Auctions. CarMax currently has a staff of more than 900 buyers nationwide. CarMax buyers have collectively appraised more than eleven million vehicles since 1993. CarMax buyers will appraise more than one million vehicles this year. More than 20 percent of our vehicles retailed are transferred at a customer request.

Updated Dec 2012

3


Virginia Tech Department of Recreational Sports 142 McComas Hall (0358) Blacksburg, VA 24061 540-231-9855 www.recsports.vt.edu

The Department of Recreational Sports Staff Biographies Chris Wise Director of Recreational Sports wisecg@vt.edu 540-231-6273 Chris Wise from South Carolina has been a part of the Department of Recreational Sports staff for 24 years. He has served in various capacities within the department such as graduate assistant, intramural coordinator, sports club coordinator, interim facility coordinator, assistant director and associate director, before becoming director. Wise received his bachelor’s degree in physical education from Newberry College and his master’s degree in sports management from Virginia Tech. As the Director of Recreational Sports his responsibilities include overall department management, hiring and evaluating employees, budget development and execution, facility operation, strategic planning, and collaborating with the other departments in the Division of Student affairs. Wise enjoys his work because he enjoys working with the student body especially the students who value living a healthy lifestyles and participating in department programs. He also enjoys helping students interested in recreational sports as a profession. Wise spends his free time being active with his wife and two sons. Alison Cross Assistant Director of Fitness and Assessment aarner@vt.edu 540-231-6273 Alison Cross from Mobile, Alabama has been a part of the Department of Recreational Sports for 12 years. She completed her bachelor’s degree in sports medicine at the University of Southern and her master’s degree in clinical exercise physiology. As the assistant director of fitness and assessment, Cross manages the comprehensive fitness program that includes group exercise, personal training, fitness assessment, wellness and special events. She also manages the departmental assessment program. Cross enjoys her work because of the fun programing she gets to implement and because of her coworkers. Cross has a 5 month old baby girl named Logan Elizabeth Cross. Invent the Future V I R G I N I A

P O L Y T E C H N I C I N S T I T U T E A N D S T A T E An equal opportunity, affirmative action institution

U N I V E R S I T Y


Alan Glick Assistant Director of Sports Clubs and Marketing aglick@vt.edu 540-231-4058 Alan Glick from Brooklyn, New York has been a part of the Department of Recreational Sports staff for 12 years. Before joining the Department of Recreational Sports staff, Glick worked for the Virginia Tech Department of Student Activities for 13 years. He received his bachelor’s degree in communication studies from the State University of New York College at Cortland and his mater’s of education degree in educational administration from Kent State University. As the assistant director of sport clubs and marketing he supervises the Department of Recreational Sports marketing manger. He also oversees and runs the sports club program which consists of 31 highly competitive non-varsity teams that travel throughout the country to compete. Glick enjoys his work because he has the opportunity to help students be active and to commit to a healthy lifestyle in college. Glick and his wife Cathy are avid Hokie sports fans and their son Jordan graduated from Virginia Tech in 2010. Cathy Kropff Marketing Manager ckropff@vt.edu 540-231-9855 Cathy Kropff from Waterbury, Connecticut has been a part of the Department of Recreational Sports staff for 8 years. Before joining the Department of Recreational Sports, she worked in sports management as the area manager of guest services at Disney’s Wideworld of Sports. Kropff received her bachelor’s degree in physical education and sports management from the State University of New York at Cortland and her mater’s degree in education in health and physical education from Virginia Tech. As the marketing manger she handles all marketing, sponsorships, special events and communication for five program areas with in the department. Those five program areas include aquatics, facilities, fitness, intramural sports and sport clubs. Kropff enjoys her work because she interacts with and learns from students. Kropff’s husband Chad also works in the Department of Recreational Sports. Invent the Future V I R G I N I A

P O L Y T E C H N I C I N S T I T U T E A N D S T A T E An equal opportunity, affirmative action institution

U N I V E R S I T Y


Jennifer Rezac Assistant Director for Intramural Sports and Technology rezac@vt.edu 540-231-8289 Jennifer Rezac from Omaha, Nebraska has been a part of the Department Recreational Sports staff for 16 years. She is currently the assistant director for intramural sports and technology. Rezac completed her undergraduate career at the University of Nebraska, Lincoln and received a bachelor’s degree in business administration and marketing. She received her master’s degree from Ohio State University in health and physical education. As the assistant director for intramural sports and technology Rezac is responsible for the overall management and operation of the comprehensive intramural sports program. This includes more than 40 team and individual activities. She also oversees the department’s computer systems and provides information technology support. Rezac enjoys her work in the Department of Recreational sports because of the student lives she is able to impact everyday. Rezac has been married for 12 years and has two sons Tyler and Calvin. David Shuster Assistant Director of Facilities and Informal Recreation dshuster@vt.edu 540-231-3690 David Shuster from Washington, D.C. has been a part of the Department of Recreational Sports for 14 years. He completed his bachelor’s degree in theatre arts and his master’s degree in health and physical education, both from Virginia Tech. As the assistant director of facilities and informal recreation, Shuster oversees the daily operation of the indoor recreational facilities, including War Memorial Hall and McComas Hall. He also oversees the long term planning for these facilities. Shuster enjoys his work in the Department of Recreational Sports because he helps contribute to the future success and wellness of students. Shuster is married and has four children under the age of 5.

Invent the Future V I R G I N I A

P O L Y T E C H N I C I N S T I T U T E A N D S T A T E An equal opportunity, affirmative action institution

U N I V E R S I T Y


Samuel Van Curen Facility Manager, War Memorial Hall scuren@vt.edu 540-231-1855 Samuel Van Curen from Frankfurt, Germany has been a part of the Department of Recreational Sports staff for 21 years. Before joining the Department of Recreational Sports, he worked with the recreational sports department within the military. Curen received his bachelor’s degree in history and masters in education from Virginia Tech. As the facility manager of War Memorial Hall he is in charge of War Memorial Gym including all day to day activities, reservations, billings and maintenance. Curen enjoys his work because he has the opportunity to work in a gym. Curen is known in the department for being the crazy cat man and he enjoys playing racquetball and running in his spare time.

Invent the Future V I R G I N I A

P O L Y T E C H N I C I N S T I T U T E A N D S T A T E An equal opportunity, affirmative action institution

U N I V E R S I T Y


Healthy

Hokie

Volume 1 Issue 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi malesuada mattis rutrum. Donec id pellentesque arcu. Ut malesuada condimentum venenatis. Cras in enim orci. Quisque sit amet velit ut turpis faucibus laoreet sed quis felis. Morbi aliquam pretium justo. In id risus purus. Fusce iaculis felis quis dui auctor sed cursus purus sodales. Nunc bibendum metus vel ante faucibus hendrerit. Cras vitae onae urna.Nullam facilisis pulvinar velit ac facilisis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris posuere augue nisl. In hac habitasse platea dictumst. Proin ac odio ac diam commodo eleifend. Donec dolor ligula, rutrum a semper vel, elementum quis sapien. Aliquam pretium, nisi id sodales gravida, sem risus viverra purus, sed pharetra urna turpis sit amet mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id diam id velit molestie viverra sed id mauris. Nulla sit amet mattis nisl. In semper adipiscing consequat. Vivamus facilisis lectus vel dui dignissim at vulputate eros consectetur. Mauris iaculis iaculis dolor eget eleifend. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis tincidunt cursus metus eu tincidunt. Aenean molestie malesuada varius. Proin quis leo dignissim nisi venenatis pellentesque in in nisl. Nullam non pharetra urna. Cras ante elit, lacinia vel consequat vitae, lobortis vitae diam. Suspendisse potenti. Maecenas molestie malesuada risus, quis laoreet ipsum accumsan eu.

Donec ultricies urna at enim aliquam quis dapibus urna ornare. Quisque et vehicula sem. Cras faucibus euismod ligula, vitae accumsan ante lobortis in. Vestibulum a enim magna, quis facilisis nunc. Duis eget arcu velit, a adipiscing felis. Lorem ipsum dolor sit amet. Consectetur adipiscing elit. Morbi malesuada mattis rutrum. Donec id arcu. Ut malesuada condi venenatis. Cras in enim orci.

For more information visit www.recsports.vt.edu

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Sed eu urna dolor, ut lacinia tellus. Proin ut dui eros, consectetur adipiscing velit. Editor: Kelsey Leavey Kelseyml@vt.edu 804-513-8949

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Department of Recreational Sports 142 McComas Hall (0358) Blacksburg, VA 24061 540-231-9855 www.recsports.vt.edu

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April Sunday

Monday 1

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Wednesday 3

Thursday

4

5

Saturday 6

8

9

10

11

Champs running club

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16

Pool closed for cleaning

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17 Champs running club

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7 Men’s club rugby v. The Univeristy of Virignia

12

Ab Attack strength and conditioning class

18

13

20

26

27

Les Mills preview party

24

Intramural softball championship Champs running club

25 course

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5. Cras faucibus euismod ligula, vitae accumsan ante lobortis in. Vestibulum a enim magna, quis facilisis nunc.

Major: In hac habitasse platea dictumst.

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Plans after graduation: Donec dolor ligula, rutrum a semper vel, elementum quis sapien. Aliquam pretium, nisi id sodales gravida, sem risus viverra.

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14 3.2 Run in Remembrance

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Friday

Champs running club

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Tuesday

21

4th Annual Rec Sports Badminton Tournament

28 Women’s club rugby v. Mary Washington


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