PR Portfolio Kelsey DeMarco 12/13/2010
TABLE OF CONTENTS
Customer Service Letter
INTRODUCTION This portfolio contains writing samples relevant to the public relations field. The samples were written during the span of a semester in J349 PR Writing at Indiana University. Due to instructive nature of the course, some of the facts and names are fictional. The collection serves to demonstrate both my writing and my knowledge of the field.
Date: 9/8/10 For Immediate Release
For further information contact: Kelsey DeMarco PR Director 630-‐596-‐7946 email@example.com
Les Champs Elysees Expands Hours Bloomington salon and spa expands Sunday hours Bloomington, Ind.— A higher demand for salon and spa services in Bloomington on Sundays has prompted some salons to extend hours. Les Champs Elysee Aveda Day Spa and Salon will now be open from 11 a.m. to 7 p.m. on Sundays to meet demand. “If someone wanted to get a massage, manicure, pedicure, waxing or hair color and cut, there are limited offerings around town on Sunday,” said owner Margarete Disque. Salon magazine voted this salon one of the “Top 200 Fastest Growing Salons” for two consecutive years. Les Champs Elysees is also known for being a top retailer of eco-‐friendly Aveda products. Les Champs Elysees is located on 601 N. College Ave. in the Tenth and College apartment complex. For weekday visits the salon is open 10 a.m. to 8 p.m. and Saturday 10 a.m. to 5 pm. Disque also owns John Edward Salon located on Indiana Avenue. ### 4
September 21, 2010 William Sawalich Digital Photo Magazine Werner Publishing Corporation 12121 Wilshire Blvd., 12th Floor Los Angeles, CA 90025
Mr.Sawalich, The ever-‐changing world of visual communication will once again be transformed come October. Kodak will launch a campaign to encourage expression from a personal point of view. The campaign, So Kodak, is all about a young, hip and individualized perspective on the world. The brand is revamping its classic Kodak Moment movement to target a younger generation. Kodak will emphasize connecting through pictures. Kodak wants individuals to share their view on the world. A digital camera and computer are all a person needs to show who they are. The integrated campaign will ask the question, “Are you So Kodak?” Advertising, special events, celebrities and social media will all encourage young adults to answer the question and share it with the world. The campaign centers around a new “Share Button” on Kodak cameras. This Kodak Share Button will make self-‐expression even easier. With just one click a picture can be uploaded simultaneously from a Kodak camera to Facebook, Flickr, YouTube, Twitter, Kodak Gallery and e-‐mail. Chart-‐topping artists Rihanna, Drake, Pitbull and Trey Songz will promote the campaign for Kodak. Advertising, social media, events and promotions will develop their view of the world. Consumers will learn the artists’ So Kodak stories and be encouraged to create their own. We feel your technological-‐savvy and independent readers would embrace showing life from their perspectives. I look forward to speaking with you soon. Sincerely, Kelsey DeMarco Kodak Media Director
Bloomington Campus Traffic Safety Task Force Indiana University Bloomington created a Traffic Safety Task Force in 2009 to improve traffic safety. Background Indiana University Bloomington is a campus busy with more than 48,000 students and staff. Pedestrians, bicyclists, cars and buses crowd the campus daily and often create heavy traffic. IU has had a relatively low rate of traffic-‐related accidents in comparison to other similarly sized campuses. Three fatalities have occurred in the last decade. Two students were killed in 2002. The most recent fatality was sophomore Peter Dunog when he was hit by a car crossing Fee Lane in September 2009. In response, IU Provost and Executive Vice President Karen Hanson created the Bloomington Campus Traffic Safety Task Force on Sept.18, 2009. The mission was to scrutinize traffic safety and develop improvements. The provost and executive vice president is the chief officer on the Bloomington campus. The position was developed in 2006 with responsibilities including overseeing leadership, leading globalization efforts and improving diversity. -‐ more -‐ 8
The task force was composed of Kurt Zorn, associate vice provost for undergraduate education, Paul Sullivan, deputy vice president for capital projects and facilities, members of Indiana University Police Department, students, staff and officials from the City of Bloomington. The team spent a month studying traffic patterns, developing an e-‐mail suggestion account and consulting with traffic experts. The task force deliberated over their findings during five meetings in October (“Campus Traffic Safety Recommendations.”). Findings The task force observed traffic patterns and listened to community concerns to pinpoint traffic and pedestrian hazards. After a month, the task force developed a list of trouble areas including: •
Pedestrian distractions Many students and staff use technological devices such as cell phones and MP3 players while walking. Generally, these pedestrians tend to observe traffic rules but can be distracted by such devices.
Confusion of the law Indiana laws of right of way are not clear. After studying the law, the task force found vehicles need not yield for pedestrians unless there is a “walk” or “don’t walk” sign. The general public believes pedestrians always have the right of way.
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Recommendations During meetings the task force developed recommendations for improving safety. These include (“Campus Traffic Safety Recommendations.”): •
Education program The education program will take place at the beginning of each semester. It will present a clear, visual message to help the community understand the rules of the road. Education strategies are to include posters, pamphlets, social media, bus advertisements, educational programs and a safety Web site. Emphasis is placed on continuing education for years to come in order to minimize pedestrian, bicycle and vehicle accidents.
New crosswalks The school will create install crosswalks with “safe zones” at two locations on Fee Lane. These will include signage and pedestrian islands. More “safe zones” will be installed on campus if these two appear to slow traffic and increase ease of pedestrian crossing.
Future IU will continue to enact and expand upon the recommendations developed by the task force. In hopes of minimizing hazards in the future, traffic education will become more integrated into freshman orientations and IU’s Web site. A traffic engineer will be hired to continue studying pedestrian, bicycle and vehicle traffic and make future suggestions on speed limits, crosswalks -‐ more -‐
and bus stop locations. Improved student and staff safety will continue to be a priority at IU (“Get Street Smart.”). Contact Information Office of the Provost and Executive Vice President Indiana University Bloomington Bryan Hall 100 107 S. Indiana Avenue Bloomington, IN 47405 Phone: 812-‐855-‐9011 Fax: 812-‐ 855-‐1871 E-‐mail: firstname.lastname@example.org
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Works Cited “Campus Traffic Safety Recommendations.” Indiana University Bloomington. Office of the Provost, Nov. 2009. Web. 27 Sept. 2010. <http://www.iub.edu/provost/traffic/>. “Get Street Smart.” Pedestrian Safety. Indiana University Bloomington, 2010. Web. 27 Sept. 2010. <http://www.indiana.edu/~getsmart/>. “IU Bloomington task force.” IU Newsroom 18 Nov. 2009: n. pag. Web. 27 Sept. 2010. <http://newsinfo.iu.edu/news/page/normal/12603.html>. ### 12
CUSTOMER SERVICE LETTER
85 West Street . New York City, New York, 10006 October 18, 2010 Mr. Dave Doyle 1911 Highland Ave. Downers Grove, IL 60516
Dear Mr. Doyle: Marriott is eagerly awaiting your visit next week. The quality of your stay is of the utmost importance to our dedicated staff. Marriott Ground Zero is ideally located for exploring everything New York City has to offer. The hotel is across the street from where the World Trade Center stood. We are experiencing increased noise due to construction at the site. Workers are behind schedule and are working from 6 a.m. until 2 a.m. daily. I assure you the noise from rebuilding will not diminish the quality of your stay. Complimentary earplugs and a CD containing soothing music will be provided. Additionally, Marriott Ground Zero’s staff will strive to fulfill any requests you may have. We apologize in advance as our nation rebuilds from the 9/11 tragedy.
Enclosed are brochures describing Marriott Ground Zero and the services to make your stay the best possible. Please do not hesitate to contact us if you have any questions or concerns. Sincerely, Kelsey DeMarco Public Relations Director KD Enc: Marriott Information C: bc 14
Students take a break from the fast paced, technological learning environment to master writing
The course J349 Public Relations Writing provides Indiana University public relations students a
laid back, hands-‐on environment to learn effective communication. The class of 20 females learns PR essentials, such as how to write press releases and backgrounders. Students finish the semester by compiling a portfolio of writing samples relevant to their careers.
Collaboration and editing are vital to Professor Bill Oates’ teaching style. Students work
together, edit each other’s work and participate in class discussion.
Oates, who completed three degrees at IU, returned to Bloomington this semester. Students
benefit from both his passion for the field and his years of experience in the PR and newspaper industries. “My pipe dream for ‘retirement’ was the come back to Bloomington to teach,” says Oates. “Somehow it all worked out, and I’m living my dream.” J349 students learn the importance of writing with what Oates titles “power and grace.” After continuous editing and practice, students become attune to the importance of critiquing their writing. Students learn the public is bombarded with an overwhelming amount of information. Thus, it is the job of PR professionals to get their message heard. Enrollment is open for numerous sections of J349 during the 2011 spring semester. For more information visit http://journalism.indiana.edu/
Welcome to Downers Grove, Ill. Whether you’re a first time visitor or one of the more than 50,000 residents, your time spent here will be enjoyable and exciting. The suburb, located 22 miles west of Chicago, balances the hustle and bustle of a city with the quaintness of family life. Downers Grove has grown to become one of the area’s top suburbs since its foundation in 1832 by Pierce Downers. From the wide range of restaurants to two excellent school districts, Downers Grove is the ideal location for families. EVENTS A variety of annual events bring the town’s residents together. With every season comes numerous gatherings, from the Tree Lighting Ceremony in November to a bike race in August. Gather the family and hit the town for an enjoyable day on the town. Heritage Festival The three day festival brings the town out for celebration. Amusement rides, numerous entertainment stages, hundreds of food venders and a beer garden make Heritage Festival a highlight of summer. Gather the family for a day of fun or enjoy friends’ company at night. Visit: www.events.downers.us Tree Lighting Ceremony
Watch the lighting of the holiday tree during the town’s annual Tree Lighting Ceremony. More than 1,000 ornaments made by community children adorn the tree. Enjoy warm refreshments donated by local Starbucks and Caribou Coffee.
4:30 p.m. on Nov. 26, 2010, at the Main Street Train Station
PARK DISTRICT The Downers Grove Park District provides recreation programs, facilities, parks and nature areas for the town. From organizing sports teams to maintaining a gorgeous golf course, the Park District enhances the lives of all residents.
Recreation Center The 69,000-‐square-‐foot facility opened in 2003. The center has a full fitness area, athletic courts and a track. Register for a yoga class or one of the many fitness classes to enhance your workout plan.
4500 Belmont Road 630-‐960-‐7250 Hours: Monday – Friday: 5 a.m. – 10 p.m. Saturday: 6 a.m. – 7 p.m. Sunday: 7 a.m. – 6 p.m.
Downers Grove Golf Club Hit the driving range to work on your swing or attempt the historical nine-‐hole course. Founded in 1892, the beautiful grounds offer the ideal setting for an enjoyable, leisure afternoon.
2450 Haddow Ave. 19
Downers Grove is home to 49 park sites. Get outside to enjoy fishing, ice skating, sports facilities, gardening plots and much more. Enjoy a walk or a bike ride in the 10-‐acre Belmont Prairie or the 150-‐acre Lyman Woods forest preserve.
RESTAURANTS The food to satisfy your craving is just around the corner. From a sit-‐down experience to a quick, tasty lunch, Downers Grove restaurants will not disappoint. A slew of both family-‐owned eateries and chains are around every turn. Be adventurous and try an ethnic cuisine or stick with Chicago-‐style deep-‐dish pizza.
Dimitri’s Restaurant & Pancake House Wake up to a cup of coffee, giant pancakes, a breakfast burrito or an egg skillet. The homey décor and pleasant staff provide the relaxing environment to start your day off right.
1244 Ogden Ave. 630-‐963-‐0008 Hours: Monday – Friday: 7 a.m. – 2 p.m. Saturday – Sunday: 6 a.m. – 3 p.m.
This eatery serves up the area’s best hot dogs and Italian beef. Growing from a small trailer business in 1963, Portillo’s has become a chain with food craved by Chicagoans. Try a famous chopped salad or chocolate cake shake.
1500 Butterfield Road 630-‐495-‐9033 Hours: Daily: 10 a.m. – 10 p.m.
DRINKS Quench your thirst at one of the bars in Downers Grove. There is a spot for you, whether you are looking for location to watch your favorite sports team or a quiet place to chat. Ballydoyle Restaurant & Irish Pub Step out of the suburbs and into Ireland. Ballydoyle offers acclaimed Irish cuisine in a homey tavern setting. Grab a Guinness at the bar, watch Trinity Irish Dancers perform or enjoy a beer at the outside patio. Visit Friday and Saturday evenings for live entertainment.
5157 Main St. 630-‐969-‐0600 Hours: Monday – Friday: 11:30 a.m. – 1 a.m. Saturday: 11:30 a.m. – 2 a.m. Sunday: 11:30 a.m. – 10 p.m.
Another Round Bar and Grill Choose from one of the 20 beers on tap while watching your favorite Chicago sports team on one of the 40 televisions. Located in the heart of Downers Grove, Another Round serves great drinks, enjoyable food and the perfect atmosphere to spend time with your buddies. 21
5141 Main St. 630-‐963-‐0333 Hours: Monday – Thursday: 11:30 a.m. – 12 a.m. Friday – Saturday: 11:30 a.m. – 2 a.m. Sunday: 11:30 a.m. – 9 p.m.
The Cellar Door Enjoy a glass of wine. Sit with friend on the outdoor patio or have appetizers and drinks in the cozy cellar. Special tasting nights and live entertainment add extra enjoyment to your fine wine experience.
5150 Main St. 630-‐241-‐2030 Hours: Monday – Thursday: 11 a.m. – 10 p.m. Friday – Saturday: 11 a.m. – 12 a.m. Sunday: 12 p.m. – 8 p.m.