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Before you start making any advertisements for Facebook, you must follow the essential tips for maximizing results. Since you are paying for this service, you want to make sure you get as much bang for your buck, increase brand awareness, and eventually get fans to become paying customers. Follow these tips for faster results and greater traffic to your website. A Burning Question Start off by attracting attention to your ad by presenting the reader with a burning question. This is one of the oldest, yet most effective, copywriting techniques and is still considered effective even in the age of social media marketing. Think of a question that people would answer wholeheartedly with a resounding "yes". That's exactly the type of question you want to include in your advertisement. Create a Sense of Urgency Urgency is another important factor that will encourage the Facebook user to take action. Using words such as "today" or "Sign up Today" for a special newsletter on your ad gives the reader a reason why they must sign up immediately. Think about Black Friday. So many shoppers go crazy on Black Friday because marketers create the sense of urgency and scarcity. That's the reason why sales work so well. If you know that the item is only discounted or available during a certain period of time, customers are more inclined to go to the store and purchase during the time of the sale. You want to encourage action quickly. Discounts or Special Privileges Don't forget to highlight a discount or special privilege in your promotional ad. Better yet, introduce your special offer when they click on your ad. People normally look at the incentive before looking at the brand. If a person sees there's a "70% Discount Today", they will click first and then look at the source of the discount later. It's How You Express It Don't use long-winded words. First of all, you don't have a lot of space. Secondly, you want to convey big ideas with small words. This may take some practice, but it's one worth improving upon. Your marketing efforts will go a long way when you convey your message and it's understood by everyone. Choose an Engaging Image Every advertisement for Facebook has a thumbnail image. Don't just upload any old image. Choose the most memorable and engaging image for your ads. If your image generates enough interest, users will read your ad and click on the "Like" button or even click the link to your website or Facebook page.


Creating an advertisement for Facebook is easy. It's creating a compelling one that can be tricky without knowing all the elements you need to include. Start with these tips, and you should start seeing more engagement with your marketing methods on this popular social network.

Rachel Duhon is a social media manager, trainer, and online expert. For more great tips on the Advertisement of Facebook, and social media marketing, visit http://www.WriterTalkMedia.com

Article Source: http://EzineArticles.com/?expert=Rachel_Duhon

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The Most Essential Tips for Creating an Advertisement for Facebook (Part 1)  

Before you start making any advertisements for Facebook, you must follow the essential tips for maximizing results. Since you are paying fo...