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PORTFOLIO

KELLY DARBY


DESIGN PHILOSOPHY

Design Rule

A good design elegan tly combines th e company culture wi th what th e company does


BRANDING PHILOSOPHY


THE RED THREAD


The Red Thread

Ser vice:

Logo & Website Branding

Date:

November 2013

Angie and Tracy came to me with a need for a logo and website that would help portray their lovely personalities and passion for the English language in a way that also blended their own story of being American expats. We focused on the target market of Swedes who would want to better their second language skills in English and also on the niche of being “business-minded and creative� Americans who have their own personal hand-crafted style.

THE STORY

Customer:


Hello!

English Writing and Editing Services

“

“

We have gotten such a posi ti ve response on our fan tastic logo and websi te created by Built By Kelly! Sh e listened to what we wan ted and complied wi th even th e most specific requests. Our websi te really reflects th e level of creati vi ty and passion for design that Kelly possesses. We can't recommend h er highly enough! -Angie and Tracy of Th e Red Thread


AUSTIN CONSULTING

austin consulting GROW YOUR BUSINESS


Austin Consulting

Ser vice:

Full Branding Exploration: Logo, Stationary, Cards, Social media

Date:

August 2013 Michelle Brosdal is an American expat who moved first to Sweden and then to Norway with her family. She started Austin Consulting with many ideas to help other businesses. During our talks I could see that she was driven and able to help in many areas: sales, self-confidence, business planning, financial studies. The problem was how to boil all this down to one main message to her clients. We were throwing around tagline ideas when, clear as day, it hit me.: Austin Consulting helps GROW YOUR BUSINESS.

THE STORY

Customer:


Rosenborggata 10 Suite 102 225 34 Malmรถ Sweden www.austinconsult.com

austin consulting grow your business

austin consulting grow your business

www.austinconsult.com

Rosenborggata 10 | Suite 102 | 225 34 Malmรถ, Sweden | +46 (0) 11 22 33 44


GROW YOUR BUSINESS

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DALL OSDA BROS LE BROSDAL ELLE HEL BR MIC CH MI MICHELLE OWNER NER t:t:t: m:m:m: f:f:f:

GROW YOUR BUSINESS

austin consulting

OW 11 22 33 33 OWNER +46 (0)733 33 11 2233 1122 +466(0)7 2211 (0)733 33 2222 +46 +4 (0)7 33 33 11 22 1122 +466(0)7 33 (0)3 33 22 11 22 +46 +4 (0)7 33 22 11 33 (0)3 m +46 co g. tin ul 33 22 11 33 (0)3 +46 ns stinco

autinconsulting.com al@aus rosdal@ mbosd mbr mbrosdal@austinconsulting.com

“

“

Th e first thing that impressed me was th e time sh e took to understand my business and my target market. Sh e also asked me oth er questions to determine what kind of style I might prefer. As an American who was in terested in marketing to both a Scandinavian and American audience, I felt that sh e developed a professional logo that could be effecti ve in both markets. -Mich elle Brosdal austin consulting


austin consulting GROW YOUR BUSINESS

austin consulting linkedIn avatar

GROW YOUR BUSINESS


austin consulting GROW YOUR BUSINESS


LUND TRANSLATION TEAM


Lund Translation Team

Ser vice:

Rebranding Workshop

Date:

Brainstorming Session Lund Translation Team for

February 2014 Lund Translation Team found itself with a logo that no longer represented them. The structure of the company had changed somewhat drastically and many of the current team members felt no connection to the graphic identity that their old logo was portraying. In order to rejuvenate enthusiasm within the team and to really figure out what each member’s thoughts were, I hosted a Brainstorming Session in which we used different methods to figure out what the company culture of Lund Translation Team was TODAY and what they hoped for the future.

THE STORY

Customer:


“

“

This was a professional and very well thought-out session to h elp us towards our rebranding goals! -Cajsa Lovisa Gustafsson


VENTURE LAB - LUND


Venture Lab - Lund

Ser vice:

Guerilla Marketing for Tro PĂĽ Dina IdĂŠer! A Program for Female Entrepreneurs

Date:

March 2014 Venture Lab needed to get the word out FAST to fill up seats for their program for aspiring young female entrepreneurs. They were intrigued about the idea when I mentioned guerilla marketing to them. It solved all of their problems-- it was extremely low-cost, simple to implement, quick and would receive attention from exactly the people that they wanted to attract: young, innovative female minds. I submitted two different ideas that activated the bus station in the middle of Lund, Botulfsplatsen, and areas outside the student union building at Lund Univerity.

THE STORY

Customer:


BEFORE


AFTER


Resor

OVERVIEW

Att ta dig dit du aldrig trodde du skulle nå!

co consulting onsrulting

s e R

DALLE OS BR SDA EL ITHBROSDAL BRO HEL MICH R MIC GEO MICHELLE NENER OWRG FALE ER OW OWN t:t:t: m: m:m: f:f:f:

t: m: f:

33 33 11 22 33OWNER 22 (0)7 33 33 11 (0)722 33 +46 (0)7 +46 11 33 22 +46 1122 22 (0)7 11 22 33 2233 (0)733 +46 33 +46(0)7 22 +4611 11 33 (0)7 22 22 +46 11 33 11 22 33 3333 (0)3 +46 (0)7 22+46 11 22 (0)3 33 +46 22 11 (0)3 33 m +46 .co ing +46 (0)3 33ult 11 33OM ons tinc com SO22R.C

aus@consu lting. US RE al@ austin sdal@ mbrosd ITH mbro FA mbrosdal@austinconsulting.com

US Resor - Adventure Travel Business Cards

Windgruber - Product Development Logo

Arijola Delija - Public Speaker for Children’s Health

Olivia’s Palate - Gastronomy Blog

Love Above All - Etsy Store

Blewday Photo - Photography Portfolio


Lund Translation Team Simran Jindal - Data Quotes for Blog

Lund Translation Team - Logo Alternative

Lunds Kinesiska KulturfĂśreningen

Valentine’s Day Social Media Graphic

Swedish Summer Pattern

Film Grad Reviews - Film Review Blog


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