h ome selling guide
KELLY+CO CORONAVIRUS PROTOCOL We’ve spent 20 years preparing for this day. After 9/11 and through the 2007-2012 recession we’ve empowered our team and our clients through knowledge, calmness and problem solving. We are working to stay ahead of the virus and the changes it brings to our daily lives and take every precaution in order to ensure not only our team members are safe but our clients as well.
As of today we have implemented a policy that includes:
OUR WORRY-FREE LISTING
OUR WORRY-FREE LISTING SYSTEM We've created a Worry-Free Listing System with you in mind, and it works!There is a reason we hear time and time again from past sellerâ€™s how easy our process is and how happy they were working with our team in selling their home.
INSTANT CASH OFFER
FLEXIBLE COMMISSIONS SELL IT YOURSELF WHILE LISTED AND PAY NOTHING! CANCEL ANYTIME LISTING
KELLY ALLEN CEO and Founder of KELLY+CO
THE PROOF IS IN OUR NUMBERS
219 CLIENTS IN 2019 MARKET AVERAGE 11
YEARS IN BUSINESS
MARKET AVERAGE 8
DAYS ON MARKET
MARKET AVERAGE 59
9 8.6% METRO ATLANTA MARKET AVERAGE 97.2%
These numbers depict not only the trajectory of our business, but the expertise, dedication and commitment that you will receive.
WE SELL 95% MORE HOMES THAN THE AVERAGE REALTOR
MORE YEARS SELLING REAL ESTATE MEANS MORE EXPERIENCE
OUR SELLERS SELL ALMOST 4 WEEKS FASTER, ON AVERAGE
OUR SELLERS NET 1.49% MORE
YOUR TRANSACTION TIMELINE
THE KELLY+CO SELLING PROCESS The real estate transaction is complex and navigating you through every step of the sale is our expertise.
Initial meeting, walk-through and needs analysis
Receive and present offers
Sign listing agreement
Establish a stratrgic price
Go under contract
Prepare your property for sale: staging, photography, etc.
Home inspection takes place
L aunch your “coming soon” marketing campaign
Negotiate any issues
Officially list your property
O versee appraisal
Launch your personalized “just listed” marketing campaign
Start showing your home and hold open house
Gather and communicate showing feedback
YOUR CUSTOM MARKETING PLAN
FINDING YOUR BUYER T he savviest marketing plan is one that targets the channels buyers are already using to find homes. From optimized internet exposure to networking with local agents, We'll work diligently to find your buyer as fast and efficiently as possible.
HOW HOME BUYERS FIND THEIR HOME National Association of REALTORSÂŽ Profile of Home Buyers and Sellers 2018
Yard Sign/Open House Sign Friend, Relative or Neighbor Real Estate Agent Home Builder or Their Agent Directly from Sellers Print Newspaper Advertisement Home Book or Magazine
OUR STRATEGIC MARKETING PLAN BEFORE WE LIST
STRATEGIC PRICING We strategically price your home to ensure it’s compe��ve within the current market.
HOME STAGING Not only do we provide design
recommenda�ons to ensure your home appeals to the vast majority of buyers, we also provide a staging consulta�on and report provided by a professional interior designer.
ADVERTISING We specialize in online, in-home, and at-street marke�ng.
PROSPECTING We have thousands of Buyer leads in our database. We will reach out to them and your neighbors and let them know the beneﬁts of your property.
COMMUNICATION CUSTOM YARD SIGN Our beau�ful yard signs with custom riders are more impressive and legible than the average small sign other agents have.
"COMING SOON" Before going on the market, Ccming soon
info posted on Zillow, FMLS system, agent forums, and sent out in an oﬃce blast. We also no�fy our "ac�ve buyers" database of over 8k people.
PROFESSIONAL PHOTOGRAPHY We provide high-quality photographs that
present your home and its special features in their best light.
We network with agents who have Buyers looking in your area and price point.
We network with agents who have buyers looking in your area and price point.
OUR STRATEGIC MARKETING PLAN
THROUGHOUT THE LIFE OF YOUR LISTING
SOCIAL MEDIA ADVERTISING We use the power of our social media
presence as a powerful tool to create and maintain a buzz around your lis�ng.
TWO WEBSITES Our two user-friendly websites with large
lis�ng photos and comprehensive home search tools keep our visitors engaged, increasing the reach of your search engine-op�mized lis�ng. Your home has a featured page address speciﬁc domain name.
OPEN HOUSE Open houses increase exposure and
provide valuable buyer feedback.
LISTING HOME BOOK We create a home book for your lis�ng
that includes valuable informa�on for a proscpec�ve buyer that pertains to your home and neighborhood, informa�on on local schools, updates made on your home, etc.
MASSIVE ONLINE EXPOSURE The Keller Williams Lis�ng System ensures your home is listed on more than 350 popular home search sites. We are also Zillow Premier Agents, which means your lis�ng gets wider exposure on Zillow.com.
BUYER SCREENING We market your home to 2000+ local agents who will bring prequaliﬁed buyers serious about buying. This is especially important in the luxury home market.
SUPRA LOCK BOX
Your property’s security is our top
priority. The lock box records informa�on on everyone who acceses your home, restric�ng access to licensed professionals only, and with as much no�ce as you need.
SHOWINGTIME Your showings are scheduled through our
24/7 concierge in real �me, based on your preferences and availability. You will have the Showing Time app for instant communica�on, and it will send you feedback on showings as agents provide it.
GAMLS & FMLS
Your home is listed on GAMLS and FMLS, the most up-to-date and accurate online resources for buyer’s agents.
Each week, our logis�cs team will deliver direc�onals to your neighborhood. These signs will lead poten�al buyers to your lis�ng.
SPECIAL FEATURE CARDS
We’ll create cards that will be put up around your home highligh�ng special features that we don’t want poten�al buyers to miss.
We are part of an exclusive network for distribu�ng lis�ng content to other top-level agents in the US, with lis�ngs appearing on well-known pla�orms such as the Wall Street Journal, Mansion Global, Juwai, Luxury Real Estate and Haute Residence.
NO LEAD MISSED There will always be someone ready to answer ques�ons and show your home 7 days a week from 9am to 9pm.
OUR HISTORY OF EXCELLENCE "Sara is an absolute pleasure to work with! As ﬁrst-time home sellers, Sara guided us through the entire process, from her initial assessment and pricing strategy to the importance of staging and hosting an open house. Within 48-hours on the market, we had our ﬁrst offer...and multiple requests for showings. Because Sara priced our home just right, negotiations were easy and the ﬁnal offer met our expectations. Don't let Sara's warm demeanor fool you. She will go to bat for you and the value of your home. I highly recommend her services and wouldn't hesitate referring her to family and friends...or using her to buy or sell our next home." Sam. Sold home in 2019
"I have been in the real estate industry since 1997 and have interacted with countless realtors and agents. Matt is head and shoulders above his peers. The process of selling a house comes with unexpected turns and every seller needs a true professional to navigate the process. Choose Matt, he will exceed all expectations!" Jim. Sold home in 2019
"Angie is amazing! She helped us with both the buying and selling process. She is so knowledgeable, responsive and professional. She had our best interest at heart and we were able to sell our property at a great price without letting it sit on the market for months! Highly recommend her!" Erica. Bought and Sold homes in 2019
"You always hear stories about people using their friends as a realtor. In our case, we used a realtor who's become our friend! Sara is a wonderful person and a treat to work with.She has somehow turned the art of selling into a science. Very methodical, detailed and thorough in her research and sales approach, she nailed the list price, go-to-market strategy and sold our home in just a couple of days. Sara is a zealous advocate who always made time to take our calls, answer our questions and shepherd us through the process. I absolutely recommend her to anyone looking to sell their home." Bryan. Bought and Sold homes in 2019
Matt is a fantastic realtor. From the initial meeting to the closing on my home, Matt was professional, thorough, and accessible for every detail of the process. He was able to provide strong offers on my home within days of signing the listing agreement. Matt relieved a great deal of stress involved with selling my home, and I highly recommend him for any realty needs. Marsha. Sold home in 2019
"My husband and I live in California and wanted to sell an investment property in Marietta. I found Sara Bertino based on her Zillow reviews after having wasted the prime summer selling season using another agent. I called Sara on a Wed and the property was listed (including photos) by Fri. Sara was really wonderful to work with. We had a few hiccups along the way, but every time she called with a problem, she had already thought it through and gave us a way forward. Even her telephone voice was stress-relieving for me! We are very pleased with the price we got and that the property closed before the holidays. We highly recommend Sara and the Kelly +Co team." Janet. Sold home in 2019 KELLYCOHOMES.COM
THE KELLY+CO PROMISE
OUR PROMISE TO YOU Kelly+Co would like to extend our sincerest gra�tude for choosing to work with us! We promise to provide you with excep�onal service and create a ﬁve-star experience every step of the way. It is with YOU in mind that we give you OUR PROMISE:
• We will exceed your expecta�ons by being solu�ons based and service driven. • We will make every eﬀort to limit surprises, and handle them accordingly when they arise. • We will work as a team in order to keep the process as smooth as possible. • Our team will focus on your wants and needs as a client, and always put you ﬁrst. • We will work diligently with you to create a ﬁve-star experience so outstanding that you'll want to recommend us to the people closest to you for their future real estate needs!
We'll know we've done a good job when, by closing, you introduce us to a friend, family member, or co-worker that needs to buy, sell, invest, or simply has a real estate ques�on.
REPRESENTING YOUR HOME
THE BOTTOM LINE We want to thank you in advance for taking the �me to read this magazine and consider its informa�on. On each page we hope we showed you how important you are to us, how important your home-selling goals are to us, and how much Kelly+Co loves this community. Every single one of us on the team has a mission to CARE about you and your family, SERVE you at the highest level possible and GIVE back to this community. Once you have reviewed this informa�on and witnessed how successful our approach is to our clients, we trust you will want to partner with us on the sale of your home. Thank you for your considera�on – we truly look forward to serving you and your family very soon!
Here's how you can get in touch with us (404) 800-7111 firstname.lastname@example.org www.kellycohomes.com facebook.com/kellyandcompany.co @kellycohomes
Keller Williams Realty Market Center 3730 Roswell Rd, Suite 150, Marietta, GA 30062