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INSIDE HUGE FASHION SHOW INSERT

Enjoy

SOMETHING 4THE SISTA’S WITH COVER WOMAN SIERRA MONAE

PLUS...

- AN INCREDIBLE WOMEN ENTREPRENEURS SECTION - DISHING WITH THE DIVA’S AT MINI COOPER OF ROCHESTER

WHO IS

Justina A. Prince ?


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WHO IS JUSTINA PRINCE?

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557 REGULARS

REGULARS

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WORTH MORE NATION

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WORTH MORE NATION

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WOMEN FOR WINESENSE

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WOMEN FOR WINESENSE

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WOMEN IN LEADERSHIP

176

WOMEN IN LEADERSHIP

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WOMEN WHO INSPIRE Stacey H.

180

WOMEN WHO INSPIRE Stacey H.

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BUSINESS SPOTLIGHT Laughing Gull Chocolate

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BUSINESS SPOTLIGHT Laughing Gull Chocolate

214

QUEEN OF ARTS OFC Creations

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QUEEN OF ARTS OFC Creations

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WRONGFULLY CONVICTED

230

WRONGFULLY CONVICTED

238

LAW & HIP HOP

238

LAW & HIP HOP

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HER EDGE

242

HER EDGE

256

VISIONARY MINDS

256

VISIONARY MINDS

284

MORTGAGE TIPS FOR WOMEN

284

MORTGAGE TIPS FOR WOMEN

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YOU MATTER

302

YOU MATTER

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MANIFESTING YOUR TRUE PURPOSE

308

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A WOMAN’S PERSPECTIVE

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A WOMAN’S PERSPECTIVE

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SOMETHING 4THE SISTA’S

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MANIFESTING YOUR TRUE PURPOSE

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HEALTH & WELLNESS FASHION & BEAUTY 168

HEALTHY WOMAN Sherry Hale

198 252 258 268 272 278 288 292

PARTNER’S IN A JOURNEY.

312 322 328 334

HEALTHY WOMAN

378 366

THE BEST OIL

WELLNESS CONNECTS FITNESS FIRST

RESPONSIBLE BEAUTY

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SECOND LOOK STYLING

FASHION FORECAST

SPECIAL FEATURES

32 45 MIND,BODY, SPIRIT 150 RGH VOLUNTEERS 180 A BALANCED LIFE HEALTH WORD OF MOUTH

COACHING

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WOMEN’S HISTORY WEDDING SPECIAL INSERT A HORSES FRIEND WINTER SPECIAL OLYMPICS

BE BALANCED HONEYBROOK HEALTH CORNER IN HER DEFENSE

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{ FROM THE PUBLISHER }

“Once in a while you blow your own damn mind!”

T

here are so many women that inspire me today and have inspired me throughout my life. I have been lucky to live and work alongside some of these amazing, strong, independent women that have helped me to shape my future and most of all to become the woman and entrepreneur that I am today.

This month I lost one of the most amazing women and role models anyone could ever ask to have in their life raising them, inspiring and encouraging them, and always supporting them through every step in life...my grandmother. She always encouraged me to be the independent, strong woman that I am and to follow my dream of being a woman entrepreneur. This incredible 650 page edition is dedicated to her! Thank you grandma for your unconditional love and support. You will truly be missed more then you know.

T T

ON OUR COVER

On our cover this month we have the designs of the fabulously talented Justina Prince modeled by Rita Drayton and photographed at the Strasenburgh Planetarium by Charlene Mann Photography at RWO’S “Fashion Under The Stars” Runway Show. Credits: Hair: Rita Drayton Headpiece: Kat Cote Makeup Artist: CE Eaton

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We have not 1, but 3 amazing special sections in this month’s annual women entrepreneurs edition. Not only do we have a special “Woman Owned Business” Special Section starting on page [ ], but a 300 page “Fashion Expo” insert that will truly blow your mind on page [30]...and did I mention Our monthly “Something For The Sista’s” publication featuring local radio personality Sierra Monae Dunklin on the cover starting on page [ ]?


Roche s

vices er

r Animal S e t

& Dog Walk

y

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Pet Fest

V

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Str

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Saturday, June 1, 2019 Rochester Animal Services, 184 Verona St.

Pet Festival & Contests • Live Music • Food Trucks • FREE Clinics Race Registration begins at 7 am • 8 am: 10K Start • 8:15 am: 5K Start • 8:30 am: Walk Registration • 11 am: Walk Start

$20 for 5K and $25 for 10K through May 29, 2019 • $25 for 5K and $30 for 10K beginning May 30, 2019. an raise $50 to receive an aluminum water bottle. • Walkers: $25 registration fee includes a cotton t-shirt if registered before May 31, 2019.

5K- Top male / 10K-

each age group. Plus great new fundraising prizes!

Questions? Call 311• www.cityofrochester.gov/TheFastandTheFurriest

Register at www.vsas.org

et

Races, K 0 1 & K 5

ci

13th

Annual

So


{ A LOOK AT OUR TEAM }

PUBLISHER EDITOR-IN CHIEF CREATIVE DIRECTOR/GRAPHIC DESIGN PHOTOGRAPHY

CONTRIBUTING WRITERS

ADVERTISING SALES

Kelly Breuer Cheryl Kates-Benman Kelly Breuer Charlene Mann Ford Christopher “Goodknews” Cardwell Marisa Nicodemus Natalie Sinisgalli Abby Sick Michael Crisifulli Bob Schultz Daniel Delucenay Chris Johnson Cheryl Kates-Benman Robin DeWind Phyllis Haberer Olga Monacell Dave Jenkins Alana Cahoon Audrey Avirett Sandy Arena Glenna Colaprete-Hudson Jamie Gruttadaria Lisa Wagner Judi Swanson Tammy Reese Sarah Wright Roberta Goheen Nicole Lambert Wendy Labarge Lori Nolan Becky Picone Vialma Ramos Lori Nolan Joyce Apel Joanne Pulvino Sara Pavia Sherry Hale John Galletto

Sharon Quarteart Natalie Vallone Martha Conan Natalie Sinisgalli Thalia Pabon Marissa Dinello Jesica Driggs Tom Corletta George Barnes

Kelly Breuer

SOCIAL MEDIA DIRECTOR

The Next Design

WEB DESIGN & MANAGEMENT

The Next Design

Rochester Woman ONLINE is the premier professional woman’s online publication in the greater Rochester area. Our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, dining, lifestyle and personal perspectives, as well as a spotlight on local area women. The electronic magazines are distributed freely through your favorite app store and will be in your inbox electronically by the first week of every month. The publication is available free of charge. Please feel free to contact publisher Kelly Breuer at 585.727.9120 or you can email us at networkrocqueen@gmail.com. Download our current media kit at www. rochesterwomanonline.com. The magazine is published 12 times a year by Rochester Woman ONLINE. Copyright © 2017 Rochester Woman ONLINE. No part of this magazine may be reproduced or republished without the consent of the publisher. Rochester Woman ONLINE is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of Rochester Woman ONLINE and will not be returned.


An Establishment Class:

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Wednesday, May 29, 2019 6:00 to 8:00 pm Metro Cowork 350 East Ave Rochester NY, 14604 Reserve your seat online by following this link:

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www.TheEstablishmentNYS.com info@TheEstablishmentNYS.com | (716) 428-3475 The Establishment is a “doing business as” name for MML Investors Services, LLC when offering the classes and financial events detailed on this ad. Our financial advisors are investment advisor representatives and registered representatives of MML Investors Services, LLC and are licensed insurance agents or brokers of Massachusetts Mutual Life Insurance Company and/or other affiliated or unaffiliated insurance companies. Classes and financial events are general in nature, and not personalized for any attendee’s specific situation. Financial advisors will not recommend specific securities during classes or financial events. CRN202103-245713


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{ COVER STORY }

JUSTINA A. PRINCE BY SANDY ARENA

WHO IS JUSTINA PRINCE? This month she is the subject of Rochester Woman Online’s cover story, and also the celebrated and much-anticipated featured, couture designer with her jaw-dropping Bird and Fish collection that was highlighted during our Fashion Show Under the Stars runway event at the Strasenburgh Planetarium that partially benefitted Worth More Nation, an empowerment organization for children in foster care. With Prince’s Bird and Fish couture collection’s feathers, luxurious textures, vibrant colors and elaborate designs there is much to learn about her within this photo spread, and also on the runway. But for Prince, the real story takes place off the stage and beyond the design studio in the meanderings of her journey that are poignantly marked by dramatic twists and turns, and traumas she has consistently turned into triumphs which have helped shape her into becoming the impactful person she is today. Some know Prince as a classically-trained ballerina and a former member of a touring dance company who made her living on stages around the world and on city streets where she worked as a model and street performer. Others know her as the brave and powerful boss lady who garnered the chutzpah to move to an island in the South Pacific in pursuit of a business opportunity within the

travel industry despite language barriers and cultural norms in a region which challenged her as a female business owner. Prince is also known as an author who carefully researched and wrote about the heart of artists and their shared humanity for a book project. Currently, as the owner of Mmuawh Studios in

and adoptive family members. Woven within the fabric of her journey are many threads of artistic projects that have higher purpose and are intended to bring about universal good. While she may be petite in size and stature, her wise introspect; resilience and continued determination are larger than life. Prince grew up in Los Angeles and Vermont, and worked towards earning her bachelors of fine art degree in dance performance at Shenandoah University in Virginia. She settled in Baltimore when she met the person who would unofficially call her his daughter and become her dad without officially adopting her. “I moved around a lot while in foster care and traveled a lot for work, but I always came back to Baltimore,” she said with special fondness saved when speaking about her father and the city where she resides.

Baltimore, Md., Prince is a multi-media artist who has had her hands and heart in creative direction, hair and makeup design, photography and couture fashion while working passionately and traveling collaboratively with her artistic, biological

artists.

After working and traveling all over the world as a dancer and teaching aerial classes, Prince suffered an ankle injury that took her out of the dance realm and beyond the reality of continuing her work with a dance company. She turned the injury into opportunity and opted instead to make her living performing on the streets collaborating with street musicians, painters and textile

Soon after she moved away from art and became a partial business owner in the region of Micronesia which is a group of islands in the Pacific. “My friends

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{{ COVER COVER STORY STORY }} . “I moved around a lot while in foster care and traveled a lot for work, but I always came back to Baltimore.”

and I procured a long-term lease on an island in the middle of nowhere and opened a ten-room hotel that caters to marine biologists and members of the Peace Corps. I lived there as one of the investors building a business for about one year. It was an incredible experience. I learned how to spear fish. I lived without electricity and felt like Robinson Caruso!” she said, continuing that the most important lesson she learned is the value of embracing the intangible gifts of life. Living with people who have very little as far as material possessions, she found great joy in that. “They are not distracted by what our culture is distracted by. It was amazing and it changed a lot about me,” she said. She came back to Baltimore and became invested in art, photography, creative

direction and modeling. “I immersed myself as an artist and opened Mmuawh Studio (which stands for Model, Makeup Artist, Wardrobe and Hair) or like it sounds - she makes a “mmuawh” sound - a kiss! Mmuawh was originally a photo space offering creative direction, wardrobe, modeling and makeup artistry. It grew to include couture design and sewing in March 2017 after she experienced a traumatic life event that changed her artistic direction and opened her heart and mind to an art form that afforded her the ability to create in full and complete isolation and safety. In response to the trauma, she worked on her first dress for nine days straights, and didn’t sleep until she was done. “I

was obsessed,” she said. “It was like a drug.” This dress is now part of her Bird and Fish collection, as is the second dress she made – the mermaid dress - which took a month to complete. “It is amazing to make something perfect. This gave me an outlet to control my world and create order out of chaos. It was very cathartic and therapeutic to make these pieces and also to imagine the characters and kind of people who would wear them,” Prince said. After Prince made her first two dresses, she realized that what she had created was a bird and a fish in metaphorical design and that it parlayed to a childhood story of great importance to her. “It is a story of a bird and a fish that fell in

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COVER COVER STORY STORY }} } { {{SHIFT+CONTROL

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““The work of today is the reaping of tomorrow. What we do today has to have the intent of what we are trying to create for tomorrow. We are fighting for the relationships we are establishing. It is not a battle, but is a building. ”

love in the ocean. The bird flies over the ocean and sees sun glistening off the fish’s scales and doesn’t want to dive and eat it, but wants to protect it. The fish won’t leave the bird, so the bird and fish are alone on the middle of the ocean. They love through the seasons and then die,” Prince explains. Bird and Fish as a design collection highlights the idea of symbiosis of species, and more specifically Prince’s experiences growing up in foster care. “When children are separated from their parents and placed in new homes, we are like a different species who share an environment. We need and demand of each other to create symbiosis and peace. My work can speak to the metaphor of the imbalance that can occur when children become disenfranchised and experience inequality. We are trying to create a worth more nation where children feel on the inside that they are worth more, not because someone else thinks that about them, but because they know their own worth. A bird may love a fish, but where will they live? They need each other, but can’t live in that level of imbalance and inequality,” she said. Prince shares more details of her personal story. She was removed from the home when she was 12 years old and separated from her twin sister who was removed a year before her. She said that as soon as her sister left the house, her step father started systemically sexually abusing her and that her mother chose to stay with him. She also shares the lessons learned; how she overcame; and what she wants other children in foster care to know not only through her design work and 24

the upcoming fashion show, but also through these words of advice. “It’s hard being separated from siblings. The one thing I learned and it took me 22 years to learn it is that even when I feel alone, I am not alone. Every foster kid knows this and what I may be going through. Every child that has been abandoned or abused is a sister or brother in my arms. Our shared experience of surviving is a testament of our good character and strength. It is important to learn that it wasn’t my fault. Other people could say it wasn’t my fault, but I needed to know that. I made a mistake that made it harder for me to get adopted. I closed myself off and mistook vulnerability for weakness. I thought vulnerability made me weak instead of stronger. It had never been safe for me to be vulnerable. But now I know that if it makes you feel vulnerable, you are probably going in the right direction. It’s not brave, if you are not scared. You should be scared. It is scary stuff; getting vulnerable; trying on another family. It’s so much easier to shut down, but you have to realize that (shutting down) is the only thing keeping you from getting what you want. Those are things we as foster kids have to work through to get what everyone else gets. We have bravery and resilience in spades. We have everything inside of us. We don’t need that from other people. We have to believe in ourselves. It was more important to believe in myself than find someone else to believe in me. Sometimes bad things happen to good people, but great people turn bad things into good things,” she said. And to that end and as a woman who consistently speaks with poetic insight, Prince said her favorite quote is by David

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

Dellenger. The quote is, “Every act we perform today must reflect the type of human relationship we are fighting to establish tomorrow.” “The work of today is the reaping of tomorrow. What we do today has to have the intent of what we are trying to create for tomorrow. We are fighting for the relationships we are establishing. It is not a battle, but is a building. This is the most relevant quote for my twin and me. It means a lot to us as twins. We were separated in the system and this quote always brings us back to each other,” she added. Prince showed her Bird and Fish design collection at RWO’s Fashion Show Under the Stars and was part of a collaborative collection she worked on with Carrie Craver of Lady Bug Kisses that the Worth More Nation kids modeled on April 25. “This was my opportunity to not just give to kids, but also give back to myself. I wish this pageant would have been around for me,” she said, referring to the Miss Worth More Nation Pageant for Girls in Foster Care which is one of the initiatives of Worth More Nation. “I think it is extremely important for foster kids. Little extra efforts never left me. I never forgot what it meant to be seen when you feel invisible. This work is extremely important, as is bringing these kids to the forefront. All of these kids have been touched by foster care and to see what happens when we chose to stay together and be connected is beautiful. It’s easy to shut down and give up. It’s harder to stay vulnerable and open,” she said.


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“I never forgot what it meant to be seen when you feel invisible. It’s easy to shut down and give up. It’s harder to stay vulnerable and open.”


INSIDE SPECIAL FASHION EXPO INSERT


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{ TEAM LIST } COORDINATORS

DESIGNERS

PHOTOGRAPHERS

HAIR & MAKEUP ARTISTS

Kelly Breuer Cheryl Kates Audrey Avirett Sandy Arena Justina A. Prince Renee Soucy The Label Gigi Baker Incognito Menswear Morgan Destephano Salon Bella Vita AUD Makeup Artistry K Heiress She Says So Boutique L’Couture NUH Swim Worth More Nation w/ Carrie Craver CAF Creations Charlene Mann Ford Bob Shultz Marisa Nicodemus Michael Crisafulli Abby Sick Audrey Avirett of Aud Makeup Artistry – Hair and Makeup Lead Alexandria Belpanno Candice Loveless Carmella Chanel Cathleen Messare Courtney Dressler CE Eaton Emily Mazza Makeup Jessica Driggs Kim Goetz Kaleigh Cleveland Mary Boyce Sachi Jumpp Sheila Young Tiffanie Tartaglia

HEAD PIECES

Kat Cote Tita Rutledge

“It was an HONOR leading such a successful team of hairstylists and makeup artists for such a great cause...raising money for Worth More Nation and Rochester Museum & Science Center’s Educational Program. My team and I were expected to do hair and makeup for 80+ models within a 6-hour time frame, and we did it in FIVE! We were forced to start an hour later, it was chaotic backstage - that is to be expected, but WE DID IT! And I am BEYOND proud of my team of people for doing a KILLER job and keeping it together: CE Eaton, Kaleigh Cleveland, Jessica Driggs, Emily Mazza Makeup, Courtney Dressler, Carmella Chanel, Sachi Jumpp, Cathleen Messare, Candice Loveless, Kim Goetz, Mary Boyce, Alexandria Belpanno, and Tiffanie Tartaglia. đ&#x;’ž And, of course, a special thank you to a few models who were happy to step up to the plate and help out where needed: Sheila Young, Emily Pangburn, and Naiya K’Nai! The night was completely based around making those kids look and feel beautiful‌to remind them ALL how much they truly matter. Our team went above and beyond, and it was honestly a blessing to have such a talented team of people working on something so important together.â€?

T T

ON OUR COVER

Diva 1, Cheryl L. Kates, along with the foster kids making up Worth More Nation were photographed by Charlene Mann Photography inside of the Strasenburgh Planetarium before walking the runway of Rochester Woman Online’s Fashio Under The Stars runway show and fundraiser on April 25th. Hair for Cheryl provided by Mary Boyce of Mario’s Salon with makeup provided by Emily Mazza. The kids clothing was designed by themselves, along with the help of Justina A Prince, and Carrie Carver for the t=shirts and finishing touches on the amazing shirts!

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New adventures in science await! Sign up TODAY! RMSC.org/camps


Cumming Nature Center Join us for our upcoming events! Frost Town Trail Run & Brew Fest: June 1 Join us for a trail run, a brew fest—or both! Local food, live music, and great trails.

BioBlitz: July 13 Participate in an ecological race to catalog as many living things as possible.

Fermentation Festival: August 16-18 A weekend of fermentation science filled with activities, workshops, and events all here, at CNC. We'll complete the weekend with our keynote speaker, nationally-renowned, fermentation expert, Sandor Katz. visit

RMSC.org/cnc

Summer Camps at CNC Looking for summer camps for your kids, explore our extensive week-long options at rmsc.org/camps

Other upcoming events to look forward to: • Orchestra in the pines • Star Parties • Wild Walks

Interested in volunteering to help maintain our trails? Talk to our staff about trail work volunteers


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MODEL: RITA DRAYTON HAIR: RITA DRAYTON MAKEUP: CE EATON 42

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{ FASHION UNDER THE STARS }

BIRD & THE FISH PHOTOS BY CHARLENE MANN PHOTOGRAPHY

Couture designer Justina Prince of Baltimore shares her breathtaking Bird and the Fish collection on the runway today featuring spectacular designs made of fine feathers, luxurious textures, vibrant colors and elaborate designs. Prince is a multimedia artist, former dancer and model who has had her hands and heart in creative direction, hair and makeup design, photography and now couture fashion. Prince’s Bird and the Fish collection highlights the idea of symbiosis of species between the Bird and T h e Fi s h , a n d more specifically t h e d e s i g n e r ’s experiences growing up in foster care. “When children are separated from their parents and placed in new homes, we are like a different species who share an environment.

We need and demand of each other to create symbiosis and peace, and a sense of wellbeing. We are trying to create a worth more nation where

children feel on the inside that they are worth more, not because someone else thinks that about them, but because they know their own worth. A bird may love a fish and vice versa, but where will they live?” she asks. It’s up to us to make that happen. The out of this world, hair and makeup for this amazing shoot was lead and designed by Audrey Avirett and includes the work or our amazing team of artists including: Jessica Driggsmakeup, Kim G o e t z - h a i r, Candice Loveless - Hair, Kaleigh Cleveland - makeup CE Eaton- Makeup, Courtney Dressler - assistant and headpieces were the magnificent designs of Kat Cote and Tita Rutlidge.

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MODEL: LULU CONCEPCION HAIR: CANDICE LOVELESS MAKEUP: CE EATON CROWN:


MODEL: ALEXIS GAETANO HAIR: CANDICE LOVELESS MAKEUP: SACHI JUMPP

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MODEL: ANALEISSE ARENA HAIR: KALEIGH CLEVELAND MAKEUP: KALEIGH CLEVELAND CROWN: KAT COTE


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MODEL: ZORAH BURRESS HAIR: KIM GOETZ MAKEUP: CARMELLA CHANEL CROWN: KAT COTE


“There was so much blood pouring out and I was trying to keep as much blood as I could inside my body by cupping my hands around the gun shot wounds but there were so many. I couldn’t find my phone and I was freezing cold. I could literally feel my soul leaving my body.”


MODEL: TYLER ASER HAIR: CANDICE LOVELESS MAKEUP: JESSICA DRIGGS


MODEL: MARIA DECARO HAIR: KIM GOETZ MAKEUP: JESSICA DRIGGS CROWN: KAT COTE


MODEL: JESS STEPIAN HAIR: KIM GOETZ MAKEUP: JESSICA DRIGGS CROWN: TITA RUTLEDGE


{ RUNWAY RECAP }

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{ RUNWAY RECAP }

FASHION UNDER THE STARS PHOTOS BY CHARLENE MANN PHOTOGRAPHY, MARISA NICODEMUS, BOB SCHULTZ & MICHAEL CRISAFULLI

What an magical evening that was held under the stars of the Rochester Strasenburgh Planetarium on Thursday, April 25th sponsored by Rochester Woman Online, Mass Mutual, Mini Cooper of Rochester and all to raise money for the Rochester Museum & Science Centers education programs and Worth More Nation for Foster Care children. We were able to bring together 11 designers and boutiques for the truly amazing, one of a kind runway show.

Designers and Boutiques included: Worth More Nation featuring Carrie Carver’s designs, Incognito Menswear, “Warrior Women” styled by Morgan Destefano with hair by Tiffanie of Salon Bella Vita and Makeup by Audrey Avirett of Aud Makeup Artistry, Renee Soucy The Label, Rochester Police Officers wearing Incognito Menswear, L’Couture by LaCarrie Byer, She Says So Boutique, NUH Swim, Gigi Baker Fashions, K Heiress and our Grand Finale SHOW STOPPER, Bird & The Fish from fashion designer Justina A Prince.

The show was hosted by Diva #2, Kelly Breuer and radio personality Sierra Monae to a sold out audience. Our amazing team of photographers including Charlene Mann, Marissa Nicodemus, Bob Schultz, Michael Crisafulli and Abby Sick were able to capture incredible images from the nite. Plus, our incredible team, of hair and makeup artists and backstage help made this entire evening possible lead by Audrey Avirett.

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{{ RUNWAY SHIFT+CONTROL RECAP }} “An amazing night, with truly incredible designers all coming together to raise money for an incredible cause...worth more nation!”

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{ WORTH MORE NATION }

WORTH MORE NATION PHOTOS BY CHARLENE MANN FORD, MICHAEL CRISIFULLI, MARISA NICODEMUS & BOB SHULTZ

This collection was conceptualized and created through a collaboration between Worth More Nation and designers Carrie Craver of Lady Bug Kisses and Justina Prince of Mmuawh Studio. The children that were on the runway have been impacted by foster care and are either currently in foster care, were raised in foster care, were adopted through foster care or are members of families who foster. There were also have a special group of twin models who have had the good fortune to NOT be separated in foster care placements unlike many other sibling and twin groups who have deeply suffered through separation.

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The Worth More Nation models were wearing uniquely designed and personally painted clothing created out of garbage bags to raise awareness of the need for children in foster care to have actual bags to carry their belongings instead of trash bags. We take a stand against the lack of dignity for the over 400,000 children in foster care in the United States who need our support and financial contributions. To donate a sturdy bag for children in foster care, stop by the Worth More Nation table to purchase a bag for Children Awaiting Parents and HIS Ministries closets. Worth More Nation empowers children in

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foster care to know they are Worth More through initiatives including our annual Miss Worth More Nation Pageant for Girls in Foster Care; our special occasion closet that provides upscale dress attire for girls in foster care for proms, pageants and special events; our annual collection to provide bags, toiletries, pajamas, blankets and books for children in foster care; our annual holiday toy drive; and a monthly column in Rochester Woman Online that shares news, features, needs and happenings in the Rochester foster care community. Visit us at www.worthmorenation.org for more information.


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{ WORTH MORE NATION } “We are the village.”

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{ WORTH MORE NATION } “We don’t need to know the beginning of a child’s story to change the ending.” - Fi Newood

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CORINNE FALLONE PHOTOS BY MARISA NICODEMUS, MICHAEL CRISIFULLI, & BOB SCHULTZ

Corinne Fallone is a full time fine artist and entrepreneur in Rochester, New York. She received her BFA in illustration at Rochester Institute of Technology and since then has started her own business, CAF Creations. Fallone paints to inspire and lift the spirits of those around her. Fallone’s vibrant and colorful paintings walked the runway in the Rochester Women Online “Fashion Under The Stars” show on April 25th!

Fallone primarily works with acrylic paints on canvas but for our special event she used body paints to create designs on the models’ skin! She painted 5 models live in front of an audience at the Planetarium in a total of 3 hours. The “walking paintings” represented a one of a kind, never before seen collection of work. The title of her body of artwork, “Reach For The Stars”, was Fallone’s rendition of Van Gogh’s “Starry Night” painting. The models were painted in blue, white, yellow and orange swirls with

an impressionistic style. To top it all off, she finished her masterpieces with glitter and rhinestones. She hopes this collection is a reminder to all of how important it is to push your boundaries and leap out of your comfort zone. This was her first time ever painting bodies! Her body of work is a symbol for the GOAL GETTERS. Reach for your goals, do what makes your soul shine and you will land among the stars!

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{ DESIGNER HIGHLIGHT } “To see their reactions when they looked at their portraits and how they felt about themselves was priceless, I knew I had found my calling.”

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20% OFF FLORAL PRINTS Expires Jun 1, 2019

Bring Joy To Mom This Mother’s Day With Floral Artwork By CAF Creations. Use Code “ART4MOM” At Checkout To Receive 20% Off Your Purchase!


ACTORS + HOMES + BUSINESSES

FILM + TV + PRINT Susan Aser Location Scout and Casting Director TwoSuesCasting


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RENEE SOUCY THE LABEL PHOTOS BY MICHAEL CRISAFULLI

Renee Soucy started designing when she worked in retail. She had trouble finding clothing she wanted to wear or styles she loved, so she began to discover her own flair by taking existing designs and clothing and altering them to fit her style. Beginning in 2013, Renee never went anywhere without her sketchbook in tow, even to her job. In the beginning, she only sketched/drew wedding gowns and prom dresses. She wanted to be a fashion designer for bridal gowns and prom gowns; strictly formalwear. For years she only drew bridal, until one day she realized there were details about some pieces of clothing she wanted to change. It was difficult to find the same styles that celebrities were wearing, and the styles she did see she was not in love with. This ultimately inspired her to design her own line of clothing. Fast forward a few years to 2017: Renee got a job working at a custom apparel print shop in Macedon, New York, where she got the chance to start her first business. “Voulez”, (roughly translated means “to want”), was started in January 2018, and solely consisted of silkscreened sweatshirts and tees. The business was good, but not quite fulfilling enough for her. So after months of planning and decision making, Renee decided to start her own clothing company, where she 136

makes her own designs, along with her line of silkscreened sweatshirts and tops! “Renee Soucy The Label” launched September 1, 2018. The brand consists of a mix of sexy and sophisticated tops and swimwear,

to casual and comfy sweats, to fun and sassy tees. Another main reason Renee started designing clothing is because of the

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way clothing makes women feel. Her ultimate goal is to make women feel beautiful in everything they wear. “The most rewarding feeling is to see someone light up when wearing a piece they feel truly beautiful in.” Currently, “Renee Soucy The Label” is still a small clothing business, but soon Renee hopes to make her mark in Rochester. “I feel truly blessed to be able to have my line walk in the Rochester Woman’s Online fashion show. My goal for “Renee Soucy The Label” is to walk in more fashion shows in Rochester, Syracuse and Buffalo areas.” Alongside working on fashion shows, Renee’s other goals include meeting and working with new models and photographers, being published in more magazines, and ultimately having her clothing line in appear in stores and selling her brand worldwide via social media. Renee Soucy has always loved fashion, ever since she was a little girl, she cared about what she wore and found joy in looking good. It came full circle that Renee’s childhood dream of being in fashion was a springboard to a career in providing beautiful clothes and encouraging a sense of beauty in women. Stay tuned for Renee Soucy The Label’s upcoming spring and summer collection.


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RENEE SOUCY THE LABEL PHOTOS BY MARISA NICODEMUS, BOB SCHULTZ, CHARLENE MANN & MICHALE CRISAIFULLI

Renée Soucy The Label brought trend fashion to the Rochester Woman Online Fashion Under the Stars Runway.

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Renée brings sassy, sexy and sophisticated fashion to women at an affordable price.

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Renée Soucy The Label is soon to become a well known name when defining style and creating desire.


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{ RENEE SOUCY THE LABEL } “I feel truly blessed to be able to have my line walk in the Rochester Woman’s Online fashion show.”

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elegant design

Please visit us at the

RWO Fashion Show Under the Stars Thursday, April 25 at 5pm-9:30 pm Rochester Museum and Science Center Strassenburg Planetarium 663 East Avenue Rochester New York, 14607

Red Twig Elegant Design Setting The Stage For Lasting Memories Event And Party Planning

(585) 414-3145

www.RedTwigElegantDesign.com


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GIGI BAKER FASHION PHOTOS BY MARISA NICODEMUS, BOB SCHULTZ, CHARLENE MANN & MICHALE CRISAIFULLI

Born in Beirut - Lebanon in a multicultural family with an Iranian and Armenian heritage, Ghida “Gigi” Baker grew up during the civil war and lived a childhood of survival. It was unavoidable for her to be on a path of creativity when surrounded by ideas, change and a passion to create. Graduating with a major in design, she was fulfilled at that time, but knew there was something missing… Baker got married, moved to the states, and had two wonderful kids. The move was a life changing experience, and she knew she had an opportunity that maybe not a lot of people get to have in their lifetime. Yes, she was the immigrant who wanted to have the American dream! Life happened and 13 years later, Baker was determined to do something more, so she partnered up with her good friend

and family, Rima Abou Haidar, who happened to also move to Texas. After a lot of hard work, and determination, “GIGI BAKER” was born.

This brand is a fusion of art and fashion. Always believing that color, quality and design, would lead to something fantastic Baker collaborated with her older brother Ghazi who is a self-taught artist, and architect in Beirut. Hi s w o r k i s sought after by many major collectors all over the world and has been exhibited internationally in Art Basel, Art Miami, scope NY and many others. As he is busy c re a t i n g h i s visions, and allowing her to go with him in his adventure of color and form. Baker is fortunate enough to expand his vision and mix it with fashion to bring it to you to experience, first hand. www.gigibaker.co @gigibakerfashion

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{ DESIGNER HIGHLIGHT } “It was unavoidable for her to be on a path of creativity when surrounded by ideas, change and a passion to create.”


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artwear

www.gigibaker.co

@gigibakerfashion


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INCOGNITO MENSWEAR PHOTOS BY MARISA NICODEMUS, BOB SCHULTZ, CHARLENE MANN & MICHALE CRISAIFULLI

For top-notch service, style and quality, Incognito suits you! Rochester’s hippest men’s clothing store can be found in Penfield at Incognito Menswear & Tux Shop. Whether you’re looking for a suit, coat, dress shirt, pair of jeans, sweaters or a new wardrobe, check out our huge selection of vintage, recycled and new clothing. Incognito Menswear and Tuxedo

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Park have been the “go to” shop for prom and wedding party tux choices for nearly thirty years! They take their stature as Rochester’s leading formalwear destination very seriously. They provide you with the unbeatable combination of both exceptional service and the best pricing in the area! If it’s a sport coat for the office, a tuxedo for a wedding or a suit for a funeral, you are sure to arrive appropriately dressed when you

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are an Incognito Man. If you don’t know what you want, at least you know where to go. Located at the 4 corners in Penfield….ask for Nicole! Thank you for outfitting our amazing men from the Rochester Police Department that donated their time for this amazing event and walked the runway in style!


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L’COUTURE BY LACARRIE PHOTOS BY MARISA NICODEMUS, BOB SCHULTZ, CHARLENE MANN & MICHALE CRISAIFULLI

LaCarrie Byer started creating for as long as she can remember. Being raised by a former model she was always inspired to walk tall and always step out with your best. After growing up in an abusive home and losing her mother to domestic violence LaCarrie found herself raising her two kings in the same manner. This was not the greatest plan she intended for herself and after years of abuse needed to find her way. After time LaCarrie grow into the woman she needed to be, finding a strength she did not know she had and a change was made . Getting back to what she knows will help remind her of a woman’s beauty, she began sewing again finding the beauty in herself was FIRST. Incidentally she helped other woman find their beauty as well. Over the years she regained her confidence and as a result, LCouture was born. Designed by LaCarrie Byer and made for the confident woman. Her clothing is made with the finest fabrics and the most attractive patterns. Be sure to check out L’Couture at www.lcouture4me.com or on facebook at L’Couture.

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{ DESIGNER HIGHLIGHT } “L’Couture designed by LaCarrie Byer and made for the confident woman. ”


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RUNWAY RECAP PART 2 PHOTOS BY MARISA NICODEMUS, BOB SCHULTZ, CHARLENE MANN & MICHALE CRISAIFULLI

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{ RUNWAY RECAP } “L’Couture designed by LaCarrie Byer and made for the confident woman. ”

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MORGAN DESTEFANO Morgan DeStefano, has been a fabulous force in the fashion industry for over 8 years. Her passionate work for working with diverse ages, silhouettes, and various styles has been recognized. Literally this Doll has worked with them all from head to toe. Her career history to date ranges from shoes to jewelry to clothing (including vintage) to children’s wear. There isn’t a category in the fashion field that Morgan hasn’t killed it in. With experience in front of and behind the cameras, every aspect has been on point! And because of this she truly is able to connect and engage not only with the client, but with the models as well. Morgan obtained her bachelors degree in Fashion Merchandising from Mercyhurst University. Morgan is well

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aware of all the necessary aspects of today’s fashion world to achieve the perfect wardrobe. One of her major spotlight career moments was as the lead fashion stylist for a local business’ digital campaign to launch Rochester Fashion Week 2018!!! She fitted and styles 5 fabulously well known local models who showcased 3 completely different looks. Morgan would describe her personal style as trendy, edgy, and fashionably forward, while still being sustainably conscious and rocking threads from past decades. She loves mixing new pieces with vintage gems to complete a unique, one of a kind outfit. This Doll, is a severe sucker for 60’s mod floral vibrant prints, 70’s

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funky jumpsuits, and classically chic 80s powerhouse blazers! She absolutely loves to support local small businesses whether it be in her hometown, Rochester, NY or where she currently resides in Erie, PA. A few of her favorite MUST visit shops in Rochester are Panache Vintage & Finer Consignment, where she found the ultimate treasure: her favorite pair of shoes besides her red bottom Christian Louboutins, her mustard yellow Prada flats!!! Both her Prada flats and Christian Louboutin heels were found at Panache. Oh and we cannot forget, The Op Shop Rochester, which is where some of her favorite vintage gems are from. In Erie, PA, Pointe Foure Vintage Boutique is her go to. This is where Morgan interned and was quickly promoted like lightening


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{ DESIGNER HIGHLIGHT } “Morgan would describe her personal style as trendy, edgy, and fashionably forward, while still being sustainably conscious and rocking threads from past decades. ”

to Assistant Manager. Pointe Foure will always be her favorite shopping destination as this dollhouse cultivated her love, passion, and flair for vintage. And not to mention where she gained her incredible knowledge of past eras, sustainable eco fashion, and beauty! This girl would

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rather be shopping small than at the mall. Follow this fierce fashionista’s journey on Instagram @morgandestefano. Interested in having Morgan become your personal sustainable shopper? Or

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have her do a “Morgan Closet Cleanse” followed up with an Eco Friendly wardrobe makeover then topped off with a personal styling analysis? No worries it would be her passionate pleasure! Just email her at: morgan.destefano@gmail.com for all your fresh fashion needs!!


“Morgan DeStefano, has been a fabulous force in the fashion industry for over 8 years. Her passionate work for working with diverse ages, silhouettes, and various styles has been recognized�


Let Us Get You Photoshoot Ready!

32 S. MAIN ST. I PITTSFORD, NY 14534 (585) 383-8482 I WWW.SALONBELLAVITAPITTSFORD.COM


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WARRIOR WOMEN PHOTOS BY MARISA NICODEMUS, BOB SCHULTZ, CHARLENE MANN & MICHALE CRISAIFULLI

OUR 9 WARRIOR WOMEN ALL HAVE BEEN SELECTED BECAUSE OF THEIR AMAZING STORIES OF INSPIRATION AND STRENTH... THEY ARE ALL WARRIORS IN ONE WAY OR ANOTHER AND WE WERE VERY PROUD TO SHOWCASE THEM ON THE RUNWAY OF FASHION UNDER THE STARS FEATURING HAIR BY SALON BELLA VITA, MAKEUP BY AUDREY AVIRETT AND FASHION AND STYLING BY MORGAN DESTEFANO. SALON BELLA VITA:Tiffanie Tartaglia is a design and color specialist with Redken 5th Avenue for 25 years. She owns a salon in the beautiful Pittsford village called ,Salon Bella Vita and Spa. Years of hair and fashion show experience all over the United States,

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she has brought her experience to share on the runway atthe amazing Rochester Woman’s Fashion Show. She also has experience with tv and editorial work and donates her time to many fundraisers in Rochester

of 2, makeup artist, model, actress, writer, racing team manager, and a very dear friend of ours. We are honored to have her on our team, and are happy to share the spotlight with one of our team leaders.

AUDREY AVIRETT (Aud Makeup Artistry) Intro *Pronounced: AH-dree AY-verr-et of Odd Makeup Artistry Let’s hear it for our Glam Team leader, Audrey Avirett, of Aud Makeup Artistry and her team! The hair and makeup team works VERY HARD backstage to make sure all of our models hit the Runway looking their very best! None of this would be possible without them. (Applaud) Audrey’s work has graced quite a few magazines, films, theatre productions, commercials, advertisements, and the faces of celebrities worldwide! She is a mother

MORGAN DESTEFANO: Wardrobe styling by Morgan DeStefano. Asymmetrical lines, two tone lines, jagged and frayed edges, and cut outs are design elements throughout the clothing. It’s all about the details! While the clothing remains neutral, pops of color can be seen in the fun statement jewelry. The deconstructed details on an edgy but classic take on the wardrobe represents the warrior scars that remain with these fierce, strong women. The details are subtle as they don’t define any woman.

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MAKEUP ARTIST AUDREY AVIRETT BY CHERYL KATES I PHOTOS BY CHRIS JOHNSON

Getting to know “The Aud MUA” Behind The Brushes… 1.What made you decide to become a Makeup Artist? a. Becoming a Makeup Artist wasn’t really an option for me. I see my decision to become an MUA more as an obligatory fulfillment of my destiny than an optional path to take on the road of life. The sheer passion to create art with makeup on my own face and body along with my strong desire to help others enhance their features, spark imaginations, and inspire is what solidified the decision. 2. What is the best part of your job? a. The BEST part of what I do is the various interactions with the many people I have the pleasure of meeting. Whether it is a wedding, prom night, photo shoot, movie set, fashion show, commercial, magazine submission, or other project…My absolute FAVORITE part of what I do is the reaction to what I have done. I like to refer to it as “the great reveal” because I don’t usually show the progress of my work until the very end (or near the end, in some cases). Some people even enter a state of ecstatic shock after seeing themselves in such a way that they immediately give me a HUGE hug and cry! (But, no worries… That’s what waterproof eyeliner and mascara is good for! Haha!) I LOVE making genuine connections with my clients and how they proudly send me selfies, share photos everywhere of my work,

and come back again for more projects. I’m truly grateful for the people who love and trust me so much with their visions that they not only come back, but they also go out of their way to refer me to others. The blatant trust everyone has for me when asking me to work with them is truly a beautiful and humbling feeling. 3. What are some of your favorite memories?

a. It is SO hard to pick “favorite memories” because, as cliché as it may be, all of my memories within this industry are my favorite memories. Everyone I have ever met has stained my heart and mind with love and inspiration. However, there are a few noteworthy experiences that have inspired me more than others and a few people who have stood out a little more than others. For sake of time and space

on this page, I will narrow both subjects down to one each. b. One of my favorite projects, to this day, was being one of the MUAs for the Glam Team for “Night to Shine”. It is an unforgettable prom experience centered on God’s love for people with special needs ages 14 and older. On one night a year, (the Friday just before Valentine’s Day), hundreds of churches from around the world come together to host this event for over 100,000 honored guests. Over 200,000 volunteers take part, and I am blessed with the honor of being one of those volunteers. The “great reveals” from my time this year were THE BEST I have ever seen since I got into this industry. My honored guests were beyond excited to see themselves in the mirror when they left my chair to walk the red carpet and receive their crowns. I had an indescribable feeling of love and happiness with every hug that came with each new honored guest. The pride and joy I had when seeing my crowned guests walk the red carpet to the dance floor while being applauded by everyone was overwhelming in only the best of ways! c. As I said before, I love every project I have ever been a part of, but I would have to say a large fraction of my favorite memories can be found within the fashion industry side of what I do. For example, I am the exclusive MUA for Xstravagance Designs, and I have become great friends with the lovely and silly business owner, Naomi Smith. We have never had a boring project, and we always manage to push each other to the next level with our creations. She lets me know ahead of

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{ QUEEN OF ARTS } “The BEST part of what I do is the various interactions with the many people I have the pleasure of meeting.”

time what she has created and the vibe she is trying to capture, and she 100% trusts my judgement when it comes to styling the models’ hair and makeup. We both are self-love advocates, promoters of peace, and have dedicated our lives to empowering women everywhere. It is an absolute breath of fresh air to connect on such a spiritual level with a fellow dreamer who you also enjoy on a personal level in an area still fairly new to you. 4.What is some advice for readers about using or choosing a makeup artist? a. This is such a loaded question… Haha! There is loads of advice I could give about using or choosing a makeup artist, but I can narrow it down to a few simple questions you can ask yourself and/or an MUA before working with them: i. How long have they been in the business? ii. Are they self-taught or certified? 1. Where were they certified and what type of certifications(s) do they have? iii. Do they have a portfolio? 1. Is it extensive and inclusive? a. Meaning: Do they have experience with multiple styles, skin colors, skin types, ages, etc.? iv. What products do they use? 1. Do you have any allergies? a. Are they prepared for clients with allergies? v. How do they sanitize their tools and products? vi. Can they travel to you and/or do they have their own space? vii. What are their rates? 238

1. What are the running rates in your area? viii. Who told you about them, and do you trust your referrer? b. Best advice I can give is DO YOUR RESEARCH! Don’t trust somebody can do what you want them to do JUST because they say they can. Ask for proof in whatever means you find necessary. Whether it is seeing their certification(s), seeing their portfolio, or doing a Trial Run…do whatever makes YOU comfortable. Any MUA who isn’t concerned about YOU and YOUR comfort isn’t someone you want to hire. I won’t say paying the most will get you the best, but I will definitely say that paying the least (in most cases) won’t be the best work. Just make sure to look at everything else before really focusing the price. After all, you’re looking to a professional for a reason. Make sure you hire a legitimate professional who will take your BIG day (whatever it may be) as seriously as you. Your skin is the biggest organ (both external and internal), so do your best to take care of it and its best interests… That means DO YOUR RESEARCH when hiring an MUA – the person applying products to your biggest organ! 5. What obstacles have you overcome? a. I am from a small town in Alabama called Sylvania. I grew up in this very small community (population UNDER 2,000) with a large family (I am the youngest of 5.) on a low income, and I still managed to go above and beyond even my imagination could take me. I went to college originally planning to be a nurse and staying in the state of Alabama, and here I am now as a Makeup Artist in the state of New York with a background in Psychology. Quite the difference… Haha! b. Most of the obstacles I have overcome are

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personal obstacles I have created for myself. For example, I am 110% my own worst critic. I’ll see flaws in literally everything I ever do and/or have done. This is what helps me to improve in my trade and is also what keeps me humble. In my honest opinion, being humble is the only true way to achieve greatness. If you can’t notice things you can improve on in your trade, then you are doing it all wrong and need to humble yourself. No one has ALL of the answers, and you can learn from everyone…even if it might be what not to do. Haha! I am and will probably always be in this constant state of overcoming criticizing myself, but like I said, it is all a part of the artistic process of improving my craft. #TheStruggleIsReal 6. What are some of your upcoming projects? a. Unfortunately, a lot of the projects I do have to remain confidential because they involve work that won’t be released for a time. I can vaguely state that you will see my work gracing some covers and centerfolds of magazines, in some movies, in commercials, on runways, and on business websites. I am booked months in advance, and I am beyond grateful for the opportunities presented to me. To keep up with the hustle, you’ll have to connect with me via Social Media, but even there…I have to keep a lot on the down-low. 7. Who is the most significant person in your life and why? a. The most significant people in my life are my boys… My fiancé, Tyler Spialek, is the love of my life and my best friend. I would be so lost without him, and truth be told, I would probably not even be here if it wasn’t for him. Fun fact: We met on World of Warcraft many years ago. I was living in Alabama, and he was in Wyoming – literally states away from one another. We moved to New York to start our life together because this is where his job with


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{ QUEEN OF ARTS } Getting to know “The Aud MUA” behind the brushes…

Victra (then Diamond Wireless) took us all those years ago. b. My sons, Hayden and Colten, are the driving forces behind my grind and the biggest inspirations in my life. I want them to know they can do whatever they set their minds to if they work hard and never give up. Most importantly, I want them to know they can use their voices doing what they love on the platforms they are passionate about. And, you know what “they” say, the best way to lead is from the front…by example…so here I am! 8. Where can we expect to see you in 5 years? a. I wish I could answer that question with certainty, but I am literally just riding the wave of life and going wherever it takes me. If you asked me 10 years ago where I would be, I definitely wouldn’t have said

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New York… Shoot, if you asked me 5 years ago where I would expect to be, I wouldn’t have even said where I am today. 9. Is there anyone you would like to mention? a. I would like to thank ALL of my friends, family, clients (both past and present), and my supporters from around the world… I wouldn’t be where I am today if it wasn’t for ALL of you who continue to inspire and be inspired by me and my work. You push me to the next level, and I am eternally grateful for you! b. I would like to send out a very special thank you to the talented Chris Johnson of Studio 147 Photography for providing the photos for this article of myself and my beautiful family. He is a very gifted photographer within the area who I have had the pleasure of working with on a few

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projects. We make a great team, and it is an honor to call him my friend. c. And, of course, I would like to thank the team at Rochester Woman Online for this interview and making me sit down to think about myself for a minute… I’m always so busy helping others and working behind the scenes that I tend to lose and forget myself in the process. I have enjoyed working with the team for the past year, and I look forward to what the future holds! Thank you for getting to know “the girl behind the brushes”. I would LOVE to connect with y’all! (Look up #MakeupByAud to see my work.) www.AudMakeupArtistry.com https://www.facebook.com/AudMakeupArtistry/ https://www.instagram.com/AudMakeupArtistry/ https://twitter.com/MakeupByAud (585) 210-3303


Book a Session with us today! Find us at a local Farmer’s Market, Fair or Festival Check on the Event Calendar Page of our website to see where we will be next We Love To Party!!! Book a Private Party or Corporate Event Contact us for details today!

www.mizumarblingart.com Etsy: MMarblingDesigns mizumarblingart@gmail.com 607-229-4500


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K. HEIRESS PHOTOS BY CHARLENE MANN, BOB SCHULTZ, MARISA NICODEMUS & MICHAEL CRISAFULLI

K Heiress is one of the top women’s online fashion boutique carrying the latest styles and trends. Owner Kamika Meeks is a young, up and coming trendsetter with a unique flare

for fashion. K Heiress is dedicated to create a shopping community featuring independent fashion designers featuring a Variety of products to fit anyone’s needs.

Visit their women’s fashion store today at www.kheiress.com

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SHE SAYS SO BOUTIQUE PHOTOS BY CHARLENE MANN, BOB SCHULTZ, MARISA NICODEMUS & MICHAEL CRISAFULLI

She Says So Boutique was created nearly 10 years ago by Dr Dee Kimbrel to empower women for greatness in presentation with the notion, “looking good is feeling good”.

market two years ago, expanding the brand globally. She Says So specializes in attire for all women and transitional pieces that can take you from work, to cocktails, to church.

every woman, everyday. The design presented today are Spring and Summer looks that can be used for most events and includes prints and colors which exudes pure confidence.

She Says So transitioned to the online

She Says So is truly a Boutique for

Visit us online at sssboutique.com.

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ENJOY A COCKTAIL THIS SPRING AT MARIO’S...

ENJOY A HAIR COLOR COCKTAIL ON US FOR JUST $20

MARIO’S HAIR SALON

1474 Monroe Ave I Rochester, New York 14618 I (585) 473-8593 marioshair.com


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RUNWAY RECAP PART 2 PHOTOS BY MARISA NICODEMUS, BOB SCHULTZ, CHARLENE MANN & MICHALE CRISAIFULLI

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{ RUNWAY RECAP } “L’Couture designed by LaCarrie Byer and made for the confident woman. ”

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NUH SWIM PHOTOS BY CHARLENE MANN, BOB SCHULTZ, MARISA NICODEMUS & MICHAEL CRISAFULLI

T’Keyah Chante’ is an up and coming swim suit designer of her brand “Nuh Swim”. These suits are created with every woman in mind. She caters in designs to “suit a teenager as well as a grandma”. She also carries plus size suits in XL and XXL. Next wear, she will begin to work on a swimsuit line for children and a men’s line as well. Originally from the Bahamas, she derives her inspiration from her culture. She enjoys the beach and nature. Her designs have a Caribbean flavor with a variety of vibrant playful colors or an assortment of earthy colors. Her designs specifically represent the era of Soca, Reggae and Dance Hall music. She enjoys creating her designs as it helps her celebrate her culture as well as provide a form of expression.

series will present designs from her five mini collections: “Rude Gyal”, “Illumination”, “Winna”, “Desperado” and “Bride Szn”. She will be one of the designers featured in the “Pool Party Fashion Show” also being held in a June in an undisclosed location.

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T’Keyah has attended “School of Style” in NYC. She majored in Personal Styling and Swim Wear Designs. In the fall, she plans to attend Monroe Community College to further her education and learn more about the business aspect of marketing her brand. Upon acquiring her Associate’s Degree, she plans to return to NYC to attend the Laboratory Institute of Merchandising (LIM). In the meantime, she spends her spare time reading business related material to learn more about Fashion and designing Industry. She finds herself feeling like a sponge absorbing all that she can from every resource possible to make every opportunity a learning experience. She encourages anyone interested in the fashion designing industry to be fearless in their pursuit of what they believe in!


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{ FASHION UNDER THE STARS }

Mary Hanus, Founding Member 315 440-6167 https://imageaccents.thelookbyom.com/

Take a look at what we have!

Join us for a look at 1st Tuesday each month! 8:30 PM ET LIVE


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INSIDE

FEMALE ENTREPRENEURS INSERT

Enjoy

SOMETHING 4THE SISTA’S WITH COVER WOMAN YOLANDA SMILEZ

Enjoy SOMETHING 4THE SISTA’S WITH COVER WOMAN YOLANDA SMILEZ


FRIDAY MAY 17TH

7:30PM till late at The Jackrabbit Club

(Rochester’s hottest new venue, from the owner’s of Good Luck)

What could be better than drinking, dancing, taking photos, and eating cake in formal wear with your BEST gals? Raising money for women in need at the same time.

TICKETS ON SALE NOW! rochesterindieweddings.com/events Brought to you by: Rochester Indie Weddings, Natalie Sinisgalli Photography, Black Label Events, Marquee Events, Stacy K Floral, Hype Booth, Special Occasion Hair Design, Rachael B Cupcakes, and more!


MAY 15TH

40% OFF

NSPSTUDIO.COM | 11 ARNOLD PARK ROCHESTER 14607 | 585.413.0135


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NATALIE SINISGALLI PHOTOGRAPHY PHOTOS BY NATALIE SINISGALLI PHOTOGRAPHY

While the “what” and “how” of a business is important, it’s the WHY that matters most. It’s what creates impact within communities, and effects lasting change in people’s lives. At Natalie Sinisgalli Photography, taking photos is a relatively small part of our value equation. It’s how we do what we do. What we actually do, is empower women to feel good about themselves. So what does it mean to run a photography studio with that mission? Here’s what it means to us... 1. OUR STUDIO IS A SAFE SPACE. Ou r s t u d i o i s a private and safe place where women can be vulnerable and comfortable in their own skin. It’s a judgement free zone. Our staff is all-female, and we are surrounded by affirmational signs, velvet furniture and encouraging photos of real people. My team and I build you up, not pick you apart. We offer up an alternative message to the beauty and fashion industries that so frequently tell us women that we’re not enough. Their empires hinge on the belief that unless you buy face cream, high heels, shapewear, diet plan, makeup, shampoo, [insert whatever has been advertised to you just today here], that you aren’t worthy of love... especially your own love. We want to provide the antidote to this message. We believe every woman is beautiful, and deserves to feel valued and heard. That she is already enough, exactly as she is today.... and it’s our job 336

to prove this to every woman who walks through our door. 2. CHECK YOUR NEGATIVE SELFTALK AT THE DOOR. 90% of the people who show up to their photo shoot tell us they are “not photogenic”, that they hate having their photos taken, and they never like pictures of themselves. It’s alarming how pervasive this belief is... people automatically offer

and that it’s my job to make sure they look good in their photos, not theirs. I also voice every compliment that comes to mind about them – focusing on things that are intrinsic to them, “your eyes are sparkling” instead of things based on their weight “you look so thin!”. By putting my clients at ease and helping their true personality and light shine through, I am able to capture them at their very best.

up their perceived shortcomings to me as protection the moment they feel the impending vulnerability of being photographed. They try to prepare me and themselves for disappointment. I always listen and allow people to speak their truth – I let them know that I heard everything they said, and that I need them to set those beliefs aside for a moment and allow me to show them how I see them. I explain how I will coach them through the shoot process,

3. ALLOW YOURSELF TO SEE YOUR BEAUTY. As a studio of highly trained photographers, we have a unique opportunity to change the way women view themselves. It’s a powerful experience when women are open to receiving it. Symbolically, our studio holds up a mirror to women that only reflects back the positive. The first photo I show to women on the back of the camera during the shoot is quite frequently the first photo a woman has ever liked of herself. Through the process of making a woman feel at ease, letting her inner light shine through, and then taking photos in which she will like how she looks – we are able to transform her self-image and help her tune into the beauty she has always possessed, but has never truly seen or believed in before. When they see this in-person on the back of the camera in real-time, knowing it hasn’t been

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{ WOMEN’S HISTORY } “While the “what” and “how” of a business is important, it’s the WHY that matters most.“

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We are andbe continue grateful toto our wonderful clients for entrusting us with capturing the precious moments of their lives.

“We believe every woman is beautiful, and deserves to feel valued and heard. That she is already enough, exactly as she is today.... and it’s our job to prove this to every woman who walks through our door.”


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{ WOMAN ENTREPRENEUR } “It’s how we do what we do. What we actually do, is empower women to feel good about themselves. ”

edited, it’s frequently difficult for them to reconcile what they are seeing vs. what they have always believed to be true about their appearance. It usually ends after a confused pause and an exclamation of “wow........ I actually look good!” That’s when the shoot really gets fun, because their walls come down, and they are excited and open to seeing more of the beauty in themselves. 4. CREATE A COMMUNITY OF WOMEN WHO SUPPORT OTHER WOMEN. We have several ways in which we foster and strengthen female relationships in our city. One of our

favorite avenues is through hosting events at our downtown studio. We have workshops, speakers, wellness activities, networking mixers and private events at our space, and are always delighted to meet so many beautiful women with hearts for supporting their sisters through at these functions. We have also created a blog series called Real Women of Rochester, a platform that allows women to share their stories of their journeys through womanhood, for the benefit of other women. We have also been fortunate in our ability to tap into and support existing groups such as the Women’s Council that are doing

a phenomenal job of bringing women together for the purpose of social and career advancement. 5. GIVE BACK TO THOSE IN NEED. There are many incredible organizations whose primary aim is to lift up women in our community. We are honored to be able to consistently raise thousands of dollars through the generosity of our clients to support such organizations. Our biggest fundraisers come in the form of professional headshot marathons. During these week-long events we offer discounted headshots with $25 from each session going towards a female-oriented

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{ SHIFT+CONTROL } } { WOMAN ENTREPRENEUR “As a studio of highly trained photographers, we have a unique opportunity to change the way women view themselves. It’s a powerful experience when women are open to receiving it.”

charity. We photograph at least 50 people during every event and host them biannually. Past beneficiaries include Dress for Success Rochester which supports disadvantaged women in a variety of their career needs as they enter or re-enter the workforce, Willow Domestic Violence Center which provides a safe haven for victims and survivors of domestic violence, and most recently the YWCA of Monroe County, whose mission is to empower women and eliminate racism. We are floored by the generosity of our community and the way in which the people of Rochester rally to support those 342

in need. Not only that, but we get to provide local business professionals with fresh promotional images and a more positive sense of self to over 100 people per year. It’s a win-win for all involved. We are and continue to be grateful to our wonderful clients for entrusting us with capturing the precious moments of their lives. For the last eleven years we have photographed countless wedding, High School senior, boudoir, headshot and family clients - and it’s these same clients that show up at every opportunity we provide to lift up women in our city. We can’t wait for the next eleven years,

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and to continue creating new ways to effect positive change for women in our city and beyond. P.S. To learn more and read their Real Women Of Rochester blog series, visit nspstudio.com. Stay tuned for information on Natalie’s newest business, Embolden, designed to provide support and resources for female business owners, encouraging them to own their bold.


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“We are and continue to be grateful to our wonderfu moments of

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{ ONE HIP CHIC }

ONE HIP CHIC OPTICAL BY TAMRA ASMUTH I PHOTOS BY NATALIE SINISGALLI

The phone just rang here at One Hip Chic Optical. A new customer who’d picked up her first pair of glasses a month ago was calling to tell me how much she loves them. She said she’s been getting compliments from friends, family and even strangers nearly every day. I could hear the smile in her voice. I know this article is supposed to be about me. But, truth is, I’d rather start out by talking about us. I’m talking about you and me. I’m talking about that woman at the bank and that guy at the coffee shop. We might not know each other but I think we have at least one thing in common.

I guess not giving in to peer pressure may have set me up for success in business. Honestly, probably everything in my life set me up…and led me to…where I am today. I think that’s another thing we all have in common. I think we are each the culmination of our choices and experiences.

I think we all want to feel good about ourselves. We want to feel the way another customer of mine felt when a man 30 years her junior complimented her glasses and emphatically added, “YOU are still relevant.” My customers would tell you that they have a desire for uniqueness. They aren’t interested in the status quo. They probably never succumbed to peer pressure. I know I didn’t. Unless you count that time I went to Bambi Burnett’s* house and smoked cigarettes after promising my Dad I would never, ever smoke. But, I digress. 350

Long after my weekend of smoking at Bambi’s house, I got a part time job at an optical shop in the mall. Having ditched my aspiration of becoming a supermodel (true story), I was going to school for computer programming.

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But here, under the bright fluorescent lights at the mall, I fell in love with the optical business. For me, it was the perfect combination of science (learning what all those numbers mean on an eyeglass prescription and understanding anatomy and physiology of the eye) and art (knowing what frame shapes work with which face shapes and what prescriptions work well with which frames). I decided to quit going to school for computer programming and, instead, entered in to an apprenticeship to become a licensed optician. For three years, I studied the college books of a co-worker and learned the trade by my daily experience at the mall optical store. After passing my state board exams to become a licensed optician, I began work at private doctor’s offices. Though I may not have realized it at the time, I was honing my skills as an optician and as a business owner. Life experience should never be underrated. I was studying the way others conducted business in order to determine how I would. In many situations, I asked myself “How would I handle this if it were my decision?” Sometimes we learn who we are by realizing who we aren’t.


{ ONE HIP CHIC } “I guess not giving in to peer pressure may have set me up for success in business. Honestly, probably everything in my life set me up…and led me to…where I am today.”

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{ ONE HIP CHIC } “People who have a passion for their product design the eyeglass frames, shoes and handbags sold in my shops.”

About 23 years ago, I made the decision to open my own optical shop and about 22 years ago, I actually did it. The delay? Writing a business plan. When people ask me what the single best piece of business advice is that I would give, I can’t say business plan fast enough. For nine months, I wrote (and wrote and wrote and wrote) about what my business philosophy was, what my optical shop would look like, where I would advertise, who my customer was, how day to day business would be conducted and exactly what I’d sell. I could picture it all so clearly. And if you read my business plan, you’d see it clearly too. 354

Since opening One Hip Chic Optical on Park Avenue in Rochester all those years ago, I’ve enjoyed meeting thousands of people. I’ve delighted in getting to know my customers and hearing their stories. I love to study a person’s face…their complexion, eye color and face shape and imagine what would enhance their own beauty. In my mind…or maybe my heart…it all swirls together and oftentimes, leads me to the perfect frame. I think that makes me a matchmaker, don’t you? A little over a year ago, I moved One Hip Chic Optical to 1521 Monroe Avenue in Brighton. There, I opened

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my sister store, Sole by One Hip Chic, thereby extending my brand to include shoes and handbags. Like One Hip Chic Optical, the products in Sole are sourced from small, boutique companies from around the world. People who have a passion for their product design the eyeglass frames, shoes and handbags sold in my shops. Most times that product is made, at least partially, by hand. I like to think that means there is an extra dose of love infused in every thing I sell. *Name has been changed to protect the (not so) innocent.


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{ PURE BARRE }

WE GOT TO SIT DOWN AND TALK WITH PURE BARRE BY CHRISTINE LIMUTI

This is Pure Barre We Are Pure Barre. Forever true to our roots. We’re for those in pursuit of excellence and those seeking the purest sense of self. We are on a crusade to rise above who we were yesterday. If it didn’t make us feel this strong, we wouldn’t keep fighting for it.

passions coupled with business savviness seemed like a great fit! CLIENT TESTIMONIALS Michelle: Pure Barre is my sanctuary…I’ve met amazing and inspiring women all in different walks of life. I’m in the best physical shape of my life and I found a workout that I truly love and enjoy. Renee: I have never felt like I’m going to

Pure Barre is a collection of 45-50 minute total body workouts. At the core of our technique we use a thoughtful series of low impact, isometric movements that are designed to produce results. You’ll use the ballet Barre and other light equipment as you move through class, focusing on different areas of your body. Your muscles will shake. You’ll get stronger with each class. And ultimately, you’ll rise above who you were yesterday. Precise. Proud. Balanced. Passionate. Dalya (Crawford) and I (Christine Limuti) opened Pure Barre in November 2017 with sincere hopes to attract, train and retain a committed team and foster a sense of community within our studio. Pure community. To date, we’ve served nearly 2,000 members of the Rochester community and over 35,000 class bookings. A true testament to our client base and instructors. We love what we do. Who we are: I’ve always had a passion for working for and with people and a passion for movement. I took my first Pure Barre class during the peak of marathon training and was humbled by the intensity and challenge. Coincidentally, my best friend, maid-of-honor, and now business partner Dalya Crawford was taking Pure Barre routinely and was a believer in the technique and practice. Our fitness 358

plateau. I am always challenged in my Pure Barre classes, no matter how much I’ve improved. I’m always learning. Yan: I thought my athlete days were over when I started working. But Pure Barre has shown me that I am nowhere near done. I can have biceps, I can shape my abs, and there’s no such thing as “over” when it comes to progress. We offer three different modalities of classes - - Pure Barre (Classic), Pure Empower, and Pure Reform.

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PURE BARRE Rooted in our classic technique, Pure Barre is the fastest, most effective full-body workout. You’ll be guided through a series of low-impact, high intensity movements that are designed to strengthen and tone your body in ways that no other technique can. Give us 50 minutes and we’ll give you the best of barre - long and lean muscle tone without the bulk. PURE EMPOWER More cardio. More ways to crush your goals. Pure Empower is a fusion of barre and interval training designed to elevate your heart rate, build strength and rev up your metabolism. For 45 minutes, you’ll use multidirectional, dynamic movements with ankle weights and a plyometric platform to target different muscle groups simultaneously - all at an invigorating pace. PURE REFORM Inspired by resistance training. Perfected by Pure Barre. Pure Reform is a total body workout that targets, shapes, and defines all major muscle groups through resistance‐based strength training. The 50‐minute class merges the elements you love from our Pure Barre technique with moves that challenge your strength, coordination and balance by using resistance bands, sliders, and the barre. Try Pure Barre today! Visit www. purebarre.com/ny-pittsford/ to view our schedule and register for your first class! We encourage first time clients to try our introductory Pure Foundations class (Tuesday at 6:30pm or Sunday at 11:00am). Email pittsford@purebarre. com, call 585-305-4466, or send us a message on social @purebarreroc to book.


{ PURE BARRE } “We Are Pure Barre. Forever true to our roots. We’re for those in pursuit of excellence and those seeking the purest sense of self.”

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Pure Barre Rochester-Pittsford, NY a: 3349 Monroe Ave. Ste. 27b, Rochester, NY 14618 I p: 585-690-6102 e: pittsford@purebarre.com I w: purebarre.com/ny-pittsford/


Pure Barre Rochester-Pittsford, NY a: 3349 Monroe Ave. Ste. 27b, Rochester, NY 14618 I p: 585-690-6102 e: pittsford@purebarre.com I w: purebarre.com/ny-pittsford/


Pure Barre Rochester-Pittsford, NY a: 3349 Monroe Ave. Ste. 27b, Rochester, NY 14618 I p: 585-690-6102 e: pittsford@purebarre.com I w: purebarre.com/ny-pittsford/


{ A{ WOMAN’S RETREAT SHIFT+CONTROL } }

CAMP LOON WELLNESS RETREATS BY GINA LATHAN

HOW IT BEGAN Gina and Jeff Lathan’s first trip to the Adirondacks was in September 1991, just before they were engaged. They fell in love in the Adirondacks, with each other, and with the area! They continued to visit the Adirondacks every year, even as their family grew. Every year it was the vacation choice...offering lots to do and the chance to unwind together! In the summer of 2009 they began staying in Inlet, NY on Sixth Lake. They were hooked! Simply put, Inlet and Sixth Lake were the perfect get-a-way destination for them.

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for their family of five, which at the time included three young children. Sixth, Seventh and Eighth Lakes are all connected, and all sit on the north side of Route 28. Most of the north shores of these lakes are protected State Land. Together, these three lakes offer over 1000 square acres of lake and over 15 miles of shoreline to explore and enjoy. Most of their vacations were not spent running from excursion to excursion, but rather canoeing, swimming, watching the loons play, having campfires, talking, reading, laughing, enjoying every moment

INLET & SIXTH LAKE Inlet is a quaint, welcoming town where the shopkeepers learn your name, everyone gathers at the ice cream stand on summer nights, and the grocery store will open back up after closing if you need a pie (yes…that really happened!) You can watch the beautiful sunset from Arrowhead Park, take a seaplane ride to see the foliage, hike several trails or take a leisurely stroll down main street. No matter what your pleasure is, if you are in Inlet you are slowing down, connecting deeper with those you are with, and living in the moment.

and creating meaningful memories of time spent with each other, their children, friends and family.

Sixth Lake, like the other Fulton Chain of Lakes located in the Adirondack Park, is a crystal clear, mountain filtered body of water. It is one of the smaller lakes making it perfect for canoeing, kayaking and swimming without the worries of excessive boat traffic. Gina and Jeff found it a perfect destination

CAMP LOON Camp Loon is a special place located on Sixth Lake. Built and renovated with family in mind, with love and care. Camp Loon has become a perfect gathering place for friends and family. This little slice of Adirondack heaven sits on just under 3 acres, backing up

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to State Land that will never be developed. The camp’s 100 feet of shoreline, includes lakefront, as well as a peninsula and a quiet little “pond” area. Because the property backs up to State Land, there is no road to the camp. It is boat access only, which provides the perfect opportunity for a private retreat, but not remote. It is secluded enough to feel like you have really gotten away from everything, however if you forgot a bottle of wine, the liquor store in Inlet is only five minutes away. The property is unique, serene, and awesome for exploring! The abstract of the property dates to the early 1900’s. It was parceled off sometime between 1895 and 1902 as a plot of wilderness campsite. In the late 1980’s Blake and Linda Pomeroy purchased the parcel from Harvey and Betty Dunckel. Blake had hopes of building a rough hunting cabin on the property and constructed a simple “A” frame structure. The neighbors share stories of Blake sitting on the front steps with his shotgun, waiting for a big buck (or maybe a bear) to wander through! In 1997 Mark Bibbens and his wife, Renee, purchased the property and shell of a cabin from the Pomeroy’s, as a family vacation getaway. Mark traveled from their home in Pennsylvania every weekend for over a year working on the camp. By trade Mark was a home inspector, and paid attention to every detail. The interior was framed out, the back porch was enclosed and converted into bedrooms, the interior was finished with


{ A WOMAN’S RETREAT } “In early June 2018, ten ladies gathered at Camp Loon for a soulful retreat. The weekend was filled with mindfulness, reflection, good food, laughing, crying, wine, nature and new friendships. The idea of Camp Loon Retreats was born!”

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{ A WOMAN’S RETREAT } “It was as if their everyday stresses shed away as they walked across the footbridge. The first night, Gina and Jeff sat out on the porch swing, listening to the peepers and the loons and the quietness. They knew Camp Loon might just be the place they had dreamed of having for so many years.”

tongue and grove knotty pine. Every board was hauled over to the camp property by pontoon boat or row boat, cut and stained by Mark, his family and friends. The kitchen cabinets custom made. The front porch enclosed and screened in. New foundation piers were constructed. The septic system was designed and installed (although the original outhouse shell still stands at the far corner of the property!) The exterior was sided, and the dock/boat house was built. All with love, care and attention to detail.

time together at the ADK camps, as well as each other’s homes in the Rochester area. Gina and Jeff always jumped at the chance to come up to camp to help the Bibbens open or close for the season. A weekend of “work” at camp is not a weekend of work at all...especially when spent with friends in the Adirondacks!

Toward the end of their stay, the Lathans and Bibbens celebrated a successful camp-opening weekend over pizza, wings and “beverages”. During dinner Gina and Jeff popped the question....”Mark and Cheryl, would you ever consider selling Camp Loon to us?” They responded, “To you folks? Of course, we would!” The placemat was flipped over, and a plan was scratched out. Three months later Gina and Jeff became the proud owners of Camp Loon and everything it represents.

Sadly, nine years later, Renee passed away. Mark and their children still enjoyed visiting Camp Loon, a place to come together as a family and enjoy nature and together time. In 2008 Mark remarried and introduced Cheryl to life in the Adirondacks. Together they continued to meticulously maintain the Camp Loon property and opened their doors (and hearts) to guests. Over the next nine years they shared their Adirondack camp with dozens of families and groups of friends from all over the country. In 2009, the Lathan family became renters of Mark and Cheryl. They stayed at Bibbens’ camp “Sixth Lake Retreat” on the south side of the lake. During their first stay, they met Mark and Cheryl and immediately became friends! Mark and Cheryl’s hospitality, warm hearts, down-to-earth, and genuine kindness was contagious! Over the next few years, the Bibbens and Lathans spent 368

stay over at Camp Loon, so they could enjoy some quiet time. It was the first time they had stayed at Camp Loon. It was as if their everyday stresses shed away as they walked across the footbridge. The first night, Gina and Jeff sat out on the porch swing, listening to the peepers and the loons and the quietness. They knew Camp Loon might just be the place they had dreamed of having for so many years.

In 2014 Gina and Jeff seriously started looking for their own little slice of heaven in the Adirondacks....a camp or cottage they could call their own, and share with others, just like Mark and Cheryl had done. In May of 2017 they came up to camp to help Mark and Cheryl spruce up for the season. Mark suggested that Gina and Jeff

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WELLNESS RETREATS AT CAMP LOON About a year later, Gina was talking with a friend who teaches meditation and reiki. Her friend, like many others, appreciates the magic of the Adirondacks. She asked Gina if she would host a Ladies Meditation Retreat at Camp Loon. In early June 2018, ten ladies gathered at Camp Loon for a soulful retreat. The weekend was filled with mindfulness, reflection, good food, laughing, crying, wine, nature and new friendships. The idea of Camp


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{ A{ {WOMAN’S SHIFT+CONTROL ONE HIP CHIC RETREAT }} } “As you can imagine, the possibilities for wellness retreats are endless.”

For Gina, the idea of organizing, managing and hosting was not new. Throughout her life she has thrived on planning, organizing and executing. Her almost thirty-year career in the construction industry has demanded skills such as project management, budgeting, marketing, sales and trouble shooting. In her personal life, she and Jeff are the couple always planning for the next gathering…. a wine tour with twenty close friends, a weekend “antique crawl”, a soccer team camp out, a wedding in the Lathan Barn, or a Fear Factor-themed birthday party for thirty teenagers. Gina has served on several boards, and without fail, ends up chairing most event committees. Organizing, entertaining, bringing people together, making people feel good…Gina’s experience and passions all seem to align 372

when it comes to the Wellness Retreats! Most people in the wellness, holistic and spiritual communities believe that when you manifest and put something out there, passionately, and for the good of others, a greater power takes over and things come to fruition. This is what happened for Gina with Camp Loon Retreats! After a couple of enlightening, successful retreats, Gina began to “put it out there” and her phone began ringing. Like minded women started coming forward saying “I want to be part of this!” Gina soon had compiled a list of potential partners who she connected with including yoga instructors, nutritional experts, a counselor and certified therapist, photographers, reiki practitioners, massage therapists, authors, CEO’s of successful

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businesses, and even TED Talk speakers! At the same time, women looking for ways to live with more positivity, connect more deeply with their spouses, define their next life chapter, or find and fire up their inner passion began reaching out to Gina. They wanted to be included in future retreats! POSITIVITY, PEACE & PASSION at CAMP LOON As you can imagine, the possibilities for wellness retreats are endless. It seems that everyone is looking for guidance, support and direction at some level. Gina decided to focus on what she knows best, and what she can attribute her so far very fulfilling life to….living with Positivity, finding time for Peace and doing everything with Passion. Each retreat focuses on these three


{ A WOMAN’S RETREAT }

mantras, while also introducing practical ideas on how to work these into every day life, especially during some of life’s more challenging times. Gina also believes in Balance. Her retreats are a perfect Balance of fun, relaxation and mindfulness. Along with interesting topics and speakers, her retreats offer great food (special dietary needs can be met), wine tasting, tea tasting, massages, reiki treatments, yoga, meditation, hands on activities and wellness exercises, kayaking, (light) hiking, sunset boat tours, campfires, group time, plenty of personal time, and of course the incredible accommodations of Camp Loon!! Retreats are held at Camp Loon in June, September and October. THE GIFT OF INTENTION DAY RETREATS As wonderful as Camp Loon Retreats are, Gina recognized that not everyone can get away to the Adirondacks for three days. She is pleased to announce beginning in June she will be offering Day Retreats at “The Barn at The Lathans” located in Genesee 374

County. “The Barn at the Lathans” dates back to the early 1900’s. This beautiful property offers a country setting, surrounded by pine trees, open fields, and a unique gambrel barn gathering space. Conveniently located minutes from 490 exit 2 or minutes from Thruway Exit 47, in the town of Byron. Similar to Camp Loon (destination) Retreats, like-minded women are invited to gather and explore ways to create and improve their life intentions with Positivity, Passion and Mindfulness. Gina has tagged this 2019 Summer series “The Gift of Intention”. The first Saturdays of June, July and August, Gina will welcome guests to her property to gift themselves just a few hours of relaxation, reflection, fun and of course great food! June’s Day Retreat will focus on The Gift of Positivity and cover Intuition, Authenticity, Self-Compassion and Gratitude. July’s Day Retreat theme is The Gift of Passion focusing on Our Strengths, Creating Purpose and Joy. Finally, August’s Day Retreat, The Gift of Mindfulness, introduces ideas on Being Present, Manifesting and Building Your Support Circle.

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LIVING WITH INTENTION This journey has created unexpected connections for Gina with other wellnessfocused people who have their own special talents and gifts to offer. As Gina’s journey progresses, she realizes what a pleasure and blessing it is to provide avenues for women to unplug, relax, reflect, connect and fire up their positivity and passion. She and Jeff both appreciate how fortunate they are, not only for the opportunity to call Camp Loon theirs, but also for the chance to share their camp home and their country home. The evolution of Camp Loon Retreats and Day Retreats is their way of spreading Positivity, Peace and Passion… and empower others to live life with intention! Gina Lathan Email: retreats@camploon.com Cell: 585-409-8009 Camp Loon www.camploon.com


{ SHIFT+CONTROL }

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{ DISHING WITH THE DIVA’S }

DISHING WITH MINI COOPER BY CHERYL KATES & KELLY BREUER I PHOTOS BY CHARLENE MANN PHOTOGRAPHY

This months Rochester Woman Online’s Dishing with the Diva’s was so much fun when we got to party and test drive at Rochester’s Mini Cooper dealership for our “Fashion Under the Stars” launch party. Diva 1 (me, Cheryl Kates) and Diva 2 (Kelly Breuer) along with RWOs newest writer joining our Something for the Sistas section Titiana Bogar and even the little diva in traing were all in the building! We had music pumping from DJ C Melz, some of our wonderful

advertisers and vendors joined us and even some of our fabulous models came out to get the party started and support Worth More Nation. It was so interesting seeing the custom selections regarding colors etc. available to choose when selecting your new vehicle. They are fun, hip, and stylish. It was clear the Mini Cooper was a great car selection for anyone. Looking for a car for you kid going off to college? Diva 2s daughter Torrie was in the building and she made it clear that’s what she wanted. Hope she gets a job soon!

Half way throught the evening, Tom, Mini Cooper’s manager came over and handed us some keys for us to go take a test drive...and we couldn’t wait to take him up on his offer! So the girls and I decided to take a Mini for a spin. We test drove a snazzy turquoise convertible. Diva 2 was happy as the “Mini Cooper” was just her size lol. I am 5’11, so my first thought was “oh this is gonna be fun with me trying to squeeze into this tiny little car”. I was surprised the car was still easy and comfortable for me to drive even being so tall.

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{ DISHING WITH THE DIVA’S } “The launch party was a amazing experience. I got to meet and network with different people, out of all things taking a test drive in the Turquoise Mini Cooper was amazing.”

clear that’s what she wanted. Hope she gets a job soon! “The launch party was a amazing experience. I got to meet and network with different people, out of all things taking a test drive in the Turquoise Mini Cooper was amazing. The speed on that car is a thrill to live for. The gizmos and gadgets that the car offer is a girls dream come true. In due 382

time I think I am going to own one once my kids are all grown, it will be my travel car. Mini Coopers are a thrill to live for Especially when riding with Diva 1 and Diva 2,” said Titiana Bogar. I am just so impressed with the customer service, all of the amazing options that are available, and the way the mini drove was truly not at

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all what I had thought it would be like. The Diva’s (and our mini diva) highly recommend this awesome vehicle and thank Tom at Mini Cooper of Rochester for giving us this opportunity. Be sure to visit them on W. Henrietta Road and tell them the RWO Diva’s sent you!


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{ WOMAN OWNED BUSINESS }

LINDA WILSON: REALTOR BY LINDA HARRIS I PHOTOS BY JOE MARINO

Linda Wilson is an Associate Broker with Howard Hanna Real Estate Services. With over thirty years of experience, Linda provides services to buyers and sellers within the Rochester region, and also mentors and supports fellow agents in the area. After high school, Linda Wilson pursued and completed her Associates Degree in Criminal Justice with a minor in Psychology. Upon completion of her degree, the plan was to become a police officer. LInda completed police training to include the written test, agility test and civil service test. She passed all requirements and was put on a wait list. While waiting to reach the top of the list, Linda applied for other jobs. She was offered a position at Dupont. Linda was satisfied with the money she was making, had weekends off and best of all did not have to worry about being in danger. She learned just about every positions, if not all at the factory. Linda enjoyed the variety of tasks and that every day she could work in a different area. She is not a huge fan of repetitive work. When rumors traveled around the workplace that a possible layoff would be in the near future, Linda decided quickly she needed to start working on her next steps in her career. Linda knew whatever career she choose, she wanted a career where each day would be slightly different. The idea of working in real estate dawned on her. She picked up the newspaper, circled and applied for the top two postings in the classified section. Prior to this, she never thought about a career in real estate. She attended her first 396

open house, in pursuit of her new career. She started out working with an agency part time, while simultaneously working at Dupont. LInda quickly realized that the job of a realtor is more than just sales. A big part of the job is developing relationships and building trust. “People are trusting you with their biggest investment.” Linda realized this was the job she loved and decided to pursue her new found career full time.

As with any career, you can face challenges starting out. Linda described the main challenge faced was the lack of training or mentorship programs when she started out. It is hard starting out with little to no experience and not having a formal program to guide you through. She describes her first experience as “Here’s your desk, there’s your phone, and good luck.” Nowadays, new

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

agents have a lot more resources than she had. Many agencies partner a brand new agent with a more seasoned agent to learn the ropes. Linda was determined to succeed in her new career and spent numerous hours researching on her free time. She also listened and read the works of many motivational and inspirational speakers to include Tom Ferry and Zig Ziglar. When asked what challenges for females in general did women face during the beginning of her career, Linda stated the main concern was safety. During that time, safety measurements was not like they are today. Linda made sure to go to showings with a partner and also felt more secure with her previous police training and accomplishment of reaching an upper belt in Karate. Although there are other ways of purchasing property, without the use of an agent, Linda is convinced the benefits of hiring a reputable agent is essential. Realtors follow a strict code of ethics. Linda notes that whether you are buying or selling, one of the many jobs of the realtor is to screen and make sure to the best of the ability, that they are connecting quality people together. They are showing property to potential buyers and know where that prospect works, lives and potential buying power. Homeowners looking to sell, can feel confident leaving their home for a showing in the hands of a realtor. Linda specializes in the buying and selling of


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{ WOMAN OWNED BUSINESS } Her father taught her, “Your word is your bond. If you say something, you better really mean what you’re saying, or don’t say anything at all.”

move up home, residential, investment and new construction. Her favorite areas are a toss for ironically opposite reasons, between the sale of a first time home buyer and a step down buyer. There is joy with the purchase of a new home, and LInda often times find that the relationship during that process transitions from “My real estate agent to my friend”. Linda also states “Everybody needs a place to live. It is the American dream to own a home.”

out the foundation and the roof. Both of which is hard to show in the snow and dark. Other than that aspect Linda loves her job and mentioned several times that hse is “blessed”.

She is grateful she gets to take part in that journey. Step down buyers, are on the other hand not so full of joy. Most of the time, step down buyers are older and are looking to purchase a new home due to maybe a spouse passing on. Linda feels with her thirty plus years of experience with this type of situation, she know how to comfort people during this very difficult transition. She feels it is imperative to give back to people, especially during this phase in their life. She even encourages giving back, by using “AOK” at the end of the Greater Rochester Association of Realtors meeting, which she is the President of. AOK stands for Acts of Kindness. “Someone helped you along the way, and you should be helping others.” The least favorite part of Linda’s job is not the job itself, its the sometimes brutal winter weather in Rochester, NY. Between the snow and the fact that it gets dark much earlier, it makes it hard to show several houses to a potential buyer after traditional work hours. Linda stressed the importance of checking 398

what you’re saying, or don’t say anything at all.” She makes sure that she keeps it real with her clients and sticks to her word. Her mother made sure Linda knew she could do anything she wanted and don’t be afraid to do it. Linda also has three brothers who are military veterans and she credits determination and self discipline traits to them. Linda also credits her best friend Lisa for being her sounding board and pushing her to be a stronger person each day. They bounce opinions off of each other, and Linda values not only her professional expertise, but friendship as well. Linda made an amazing accomplishment by becoming the first African American female president of the Greater Rochester Association of Realtors (GRAR). What is more coincidental is that the GRAR was formed on October 6, 1910 and LInda was born on October 6th. Linda is also honored to be able to represent over 3.000 members at the National level when voting. She is grateful for the trust that her association has in her and her leadership skills. Final thoughts with LInda is “I love what I’m doing and I’m truly blessed.”

Linda credits her values she takes with her both at work and off to her family support system from early upbringing. Her father taught her, “Your word is your bond. If you say something, you better really mean

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

To learn more about Linda Wilson or to set up an appointment to discuss your current real estate needs, please visit her webpage at https://lindawilson.howardhanna. com/Agent/Content/111167432/about_me


{ WOMAN OWNED BUSINESS }

Buying & selling your home is one of the largest financial decisions that most people make. Having an experienced agent to help educate and guide you through the process is key, With over 30+ years of experience helping buyers and sellers I’m the connection you need to succeed! Designations

• E-Pro: Advanced Real Estate Technology and Social Media Proficient • Certified Residential Specialist (CRS) • Certified Buyers Representative (CBR) • Residential Certified Construction (RCC) • Short Sales and Foreclosure Resource Certification(SFR)

Affiliations

Make that Connection, Connect with Linda for all your real estate needs! 585-750-5034 2349 Monroe Ave., Rochester, New York 14618 linda.wilson5034@gmail.com lindawilson.howardhanna.com

• Greater Rochester Association of REALTORS® Board President 2017, 2018 • Residential Real Estate Council State President 2017, 2018 • Greater Rochester Association of REALTORS® Board of Directors • New York State Association of REALTORS® Board of Directors • Women’s Council of REALTORS®, Past President - 2009 • National Association of REALTORS®

Awards & Honors

• Platinum Sales Award • National Sales Excellence Award • Sales Master Gold • Sales Master ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

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{ CRUISIN WITH KARMA }

KARMA SPEAKS BY DENISE “KARMA” CLIFFORD

YOU DON’T KNOW ME, BUT YOU WILL. IF YOU CHOOSE TO; Although I wear my story on my skin, you don’t know what lies beneath my eyes, or the untold truths I have to tell. Once a muted scared little girl with no voice, now I stand up to the hidden demons from beneath my bed. Scarred by the choices and mistakes of others, which led me to regrow my skin thicker, stronger, covered with the stories and tales I once was too ashamed to share. Band-Aids of life, left to remind me, to inspire me, to tell me: the one who matters most, the reasons I never gave up. I am not a victim of my circumstances, I am not a label you choose to put upon me to cover what truths I have to share. I am not afraid to speak, I have found my voice. And if you choose to you will see me as I am, from the inside out. Where you can make judgments, have an opinion, like or dislike the person I have forged myself into. I am exposing who I truly am, and you have decided to listen My early childhood was doused with the stench of last nights Genny Lite on the hot breathe that spewed profanity, and nicotine stained fingers that were never tamed. Gossip filled the air almost as much as the ring of smoke that encircled the wives heads as they would gather like hens to hash out last night’s bad decisions. Husbands sick with the flu so children had to stay outside and not come back in, not until dark, or an accident happened. We moved as a pack, the children of the trailer park. We mostly parented ourselves, we went where we were not allowed, and in doing so we were stripped of our innocence. 400

Living in an atmosphere where the drinks flow endlessly, the adults trust easy, and the influx of unknown individuals near a summer resort town is like the revolving door of yesteryears old towne Brothel. I learned how to drink away the pain I didn’t understand the root of, before I was even 10. I learned that trust is evil, and strangers lurking behind the smiling eyes of adult

friends, are just hidden snakes in a field masked with pretty flowers, and cute pets used to lure little lost girls. I learned that grown men run away from children who remind them of their own inner demons. And place blame inside the souls of a girl too weak to let go. Even their own little girls that they are supposed to keep safe.

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Running away from the guilt and shame their choices have caused, leaving it in a pile like unwashed soiled laundry left for others to clean. But that’s a story for another day. For it is a blessing in disguise when toxic people leave and life is torn apart and even a trailer is lost, because your too poor to keep it. My life as a child was a ride I had been strapped into, much like the unwanted roller coaster I never wanted to go on. I still hate roller coasters. Constricted, held in with no way to change course. The feeling of uncertainty, not feeling safe. I couldn’t trust who the engineer was who designed this, nor the underpaid laborers who put the structure together. Things break, they always do, and I’m strapped in at others expense whether it breaks now or later. Whether this is the one last time that wears it down and fractures the infrastructure, and I am thrown off course crashing to my end. Although, sometimes, as a child I thought that would be better, then I would be free. Free from demons wearing cinder blocks for shoes that I drowned inside stale brew filled holes and sealed up with the plaster of images of who and what I dreamt I could be. One day when I am grown, and I can choose the bumper cars, not the roller coaster. When I am not strapped in on a ride someone else wants to take me along for. Breathing through flared nostrils smelling the sticky waft of old duct tape covering my mouth, silencing my voice. You don’t know me, unless you choose to know me. I am still this little girl, yet I have a voice. The tape has been ripped free to let


{ CRUISIN WITH KARMA } “Although I wear my story on my skin, you don’t know what lies beneath my eyes, or the untold truths I have to tell.”

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{ CRUISIN WITH KARMA } “The Establishment’s approach begins with creating a fresh environment for learning about financial topics.”

out the screams of forgotten memories, that play in the night where only I can watch. On the old school room projector with bits and pieces spliced here and cut there. Playing out till the film ends and slaps endlessly where my memory fails and leaves me almost as I once was. Scared and alone in the dark, labeled as the victim. But I do not live beneath one label others choose for me, I have reinvented and live fluidly between the logos of my past, creating the trademark of my future. Changing not only myself, yet giving to others who are stuck within the pain unable to move. Stagnant until I nudge them with my cattle prod. Until I bare myself and expose my truths to reach ears needing to hear they are worth it, they matter, that I too have seen the bottom of the barrel of life, yet choose to build my 402

own ladder out. I have and am still becoming the woman I want to be, the woman I want my children to be proud of. I am stronger than my past. I have been abused, and abandoned. I have lived with mental disease, I have had everything taken away. I fight addiction, daily.

own my own freedom.

I am a mother and I raise successful independent respectful individuals who will never know the demons I have kept them safe from. I am a daughter, who uses the life lessons to my advantage and am strong because of them. I am a sister, who will always know I have someone who understands where it is I came from. I am a contributing member of society with pride in self, empathy towards others. I own a new business but once I didnt even

set forth

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

I am Karma, and I have a voice. let go as if demons

weeping of times i kept my words Concealed…


{ WOMAN OWNED BUSINESS }

We saw a need for underrepresented women entrepreneurs to be able to advertise their goods and services so we took it to heart and developed this free website! www.WomenOwnedBiz.org

“What a great innovative idea! Please add my business to your website and thank you for List your business in our directory - click to join now https://womenownedbiz.org/ reaching out”. Testimonial from a proud member! Now you don’t have to spend time and money developing your own website and you can partner with like-minded businesses.

“What a great innovative idea! Please add my business to your website and thank you for reaching out”.

saw a need for underrepresented women entrepreneurs to be WithWe peace and unity, able to advertise their goods and services so we took it to heart and Adassa MicMas ReMiX developed this free website! www.WomenOwnedBiz.org Now you don’t have to spend time and money developing your own website and you can partner with like-minded businesses.

Our strength is in our diversity! Join or share today.

List your business in our directory. With peace and unity, Adassa MicMas ReMiX

OUR STRENGTH IS IN OUR DIVERSITY! JOIN OR SHARE TODAY. -


{ WOMAN OWNED BUSINESS }

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{ FEMALES & FINANCE }

MAKING SENSE OF YOUR MONEY WITH THE ESTABLISHMENT BY MARISSA DINELLO

Getting a handle on your personal finances is a lifelong journey, and one that can be a little intimidating for young professionals to dive into on their own. With so many aspects – from budgeting and saving, to retirement planning, to buying a house or a car – it’s difficult not to get overwhelmed by the idea of starting the process. But that intimidation factor can lead to major setbacks the longer we let angst keep us out of the game.

area in 2015, starting with three classes focused on investing, student loans, and credit scores. Since that time, they have expanded their curriculum vastly and have also begun offering private classes at off-site locations, including businesses, organizations, and even for groups of friends who want to take a class together.

The good news is that there is a local opportunity to begin taking those necessary steps into more comprehensive financial literacy with the support of some very knowledgeable guides. MassMutual New York State General Agent and CEO Joseph DiLeo originally presented the idea of designing a financial education platform that would specifically target young professionals, who were commonly underserved and falling behind on planning for their financial future. From this idea emerged “The Establishment” – a program designed to provide financial classes on a variety of topics in a laidback atmosphere. The Establishment’s approach begins with creating a fresh environment for learning about financial topics. Rather than sitting in a stuffy office across a giant desk from a financial advisor, guests at The Establishment will find a low-key, comfortable scene complete with bar service, snacks, and group seating. They’ve created a setting where visitors can relax, eat and drink, and enjoy a presentation on a topic that interests them. Class sizes are kept pretty intimate – around 15 people - to encourage guests to ask questions and converse with the presenter and other guests who are interested in the same topics. The Establishment began offering classes through their pilot program in the Buffalo 406

up and show up. Current topics include: • Buying Your First Home • Couples and Money • Crafting Cocktails and Financial Plans • Creating a Budget • Females and Finance • Making Sense of Student Loans • Understanding Craft Beers and Financial Plans • The Bigger Picture of Credit Scores • Wine & Investing 101 • Wine & Investing 201 • The Bigger Picture of Credit Scores • Tips and Trick to Navigating Your Taxes • Parents and Money • The Young Professionals Guide to Retirement Planning You may have noticed that a few of the classes blend financial topics with learning about specialty drinks. The Wine & Investing 101 class, for example, pairs advice from one of The Establishment’s educators on navigating the world of investment and an outside partner’s suggestions for selecting the right wine for you. Best of all – you get to do quite a bit of tasting throughout the hour. The class strikes a balance between providing important financial information and action items, and letting you kick back and enjoy learning about (and sampling) some new drinks in the process.

One advantage of taking the plunge into financial education with The Establishment is the wide variety of topics available and no limit to how many classes you can take. So even if you have a handle on say, budgeting, you may have never thought about investing. You can find the class that’s right for your needs and simply sign

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

In addition to the inviting atmosphere and the diverse course list, The Establishment offers another great opportunity for newcomers to discuss and ask questions about their personal financial situation. After the class, guests have the opportunity to sign up for a 30-minute financial checkup with a financial advisor. It’s free, and it gives you the chance to take what you’ve learned in the class, process it, and sit down one-on-


“Getting a handle on your personal finances is a lifelong journey, and one that can be a little intimidating for young professionals to dive into on their own.”

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{ FEMALES & FINANCE } “The Establishment’s approach begins with creating a fresh environment for learning about financial topics.”

with an advisor to hash out a more personal approach. The financial check-up is an opportunity to focus in on one or two specific items you’d like to address and get some advice on how to begin. A check-up could cover anything from understanding your cash flow and creating a savings plan, to reviewing investment options or life insurance, or crafting a plan for purchasing your first home. Though the 30-minute timeframe may seem brief, the goal is to leave the checkup with a roadmap and a list of concrete action items that you can take to get the ball rolling on your own. Those who are interested in taking things a step further after connecting with The Establishment can also pursue crafting an individual financial plan with an advisor 408

through MassMutual New York State. This is a tiered program based on the complexity of an individual’s financial needs and with prices paired accordingly, from simple individual plans to more robust plans for families, businesses and retirees. While The Establishment’s brick and mortar locations are based in Buffalo, they’ve launched an “On the Road” program that’s bringing their classes to the Rochester and Syracuse regions, too. Classes can be arranged for businesses, organizations, groups, or friends. Those interested in learning more or scheduling a private class can reach out to The Establishment via email at info@ theestablishmentbuffalo.com or call 716.428.3475.

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

Join Rochester Woman Online for our next class with The Establishment! Wine and Investing 101 May 29, 2019 Metro Cowork 6:00 to 8:00 pm Complimentary food and drinks starting at 5:30 pm Register to save your seat: http://bit.ly/ WineMay29 The Establishment is a “doing business as” name for MML Investors Services, LLC when offering the classes and financial events detailed in this article. Our financial advisors are investment advisor representatives and registered representatives of MML Investors Services, LLC and are licensed insurance agents or brokers of Massachusetts Mutual Life Insurance Company and/or other affiliated or unaffiliated insurance companies. Local sales agencies are not subsidiaries of MassMutual or its affiliated companies. Classes and financial events are general in nature, and not personalized for any attendee’s specific situation. Financial advisors will not recommend specific securities during classes or financial events. CRN202104-246669


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{ WOMAN OWNED BUSINESS }

VANESSA VILLENEUVE’S STORY BY VANESSA E. VILLENEUVE, R.A. I PHOTOS BY JESSICA LK PHOTOGRAPHY

It started out with me drawing floor plans on my etch a sketch. I used Mario paint for doing renderings of elevations. I wasn’t a normal kid. I was an architect in training. I was raised by business-minded parents north of Syracuse in the early eighties. My parents took a risk when I was born and decided to start their own business. They went for it. Throughout my childhood I watched their business grow by adapting to the changing times. They always told me I could be whatever I wanted and supported me in every way possible. They inspired me to be excellent at what I do, have pride in my work and to go for what I really want. They taught me to be my own boss. My parents encouraged me to go to college. I was scared. It wasn’t home. It was unknown. It was so daunting to think that now was the time to decide. What was I going to do for the rest of my life? I double majored in Physics and Architecture, you know, to give myself options. Going in to my last semester of college I decided to throw a minor of Urban Studies into the mix. Why not? I graduated from Hobart and William Smith Colleges in May of 2005. I moved to Rochester and started a position at Home Properties as a design assistant. I loved my job and the people but I was simply a contract worker. I finished all they had for me to do, then they made new tasks and I completed those too. I was out of things to do. There was an architecture firm down the hall and my then boss said to my future boss, “you’d be crazy not to hire her.” Thank you, Paul Booth, for that glowing recommendation that got me the job.

I started working for ADG Architecture (which would later become Glasow Simmons Architecture) in early 2006. There I worked diligently and climbed the ranks for the next 12 years. I dreamed of one day being a partner. 2016 was a year that changed everything for me. I became a mom. All that I had always wanted somehow changed. Not drastically, but it shifted. I spent the next two years agonizing. Torn between two strong pulls: being a present, happy mother and

my growing career in architecture. Why when I was trying so hard to do both was I feeling like I was failing? I wasn’t, but it sure felt that way. My life lacked balance. I wasn’t sleeping, I was skipping doctor’s appointments. I was trying desperately to make everyone else happy and my own health and happiness were suffering. I had to take a step back and ask myself, what do I want and need? Besides more sleep and time in the day, (typical wishes for every working mom), I came up with two things I needed more than anything: flexibility and support.

Forward to 2018. I knew I needed a big change. I walked away from a partnership opportunity at a job I once loved for the unknown. I was going to do my own thing, my own way. I didn’t need to wait for my dreams to come true. It was within my power to make them happen and create the life that I so desperately wanted and deserved. Creating is inherently in my nature, as is entrepreneurship. I genuinely feel I was born to do this. What I realized is that I spent too much time waiting on other people to make my dreams come true. They couldn’t. Only I had that power. Realizing that has changed everything for me. I worked to get my business off the ground, naming it one late night at my friend’s counter while also thinking about logos and branding. I was getting my life back. I was hanging out with a friend, dreaming about the future. I was excited! I was building my brand, focusing on things that were important to me. My ideals were going to be upheld and I was going to make it happen. Change is scary and so is figuring out where to start, but I am very fortunate to have a supportive spouse who encouraged me to go for it. He assured me that we would figure out things financially while I networked and worked to establish client relationships. Next, I surrounded myself with the right people. Hiring a business coach was a pivotal moment for me. Heather Allison helped me shift my mindset and taught me to “lean in” to what I wanted and start living life with incremental upgrades.

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“Women are powerful and so often we give away our power and let other people determine our schedule. What works better for women, and even society in general is greater flexibility.�


{ WOMAN OWNED BUSINESS } “Taking this risky and scary step of starting my own business allowed me to take my power back and be in control of my life.”

Women are powerful and so often we give away our power and let other people determine our schedule. What works better for women, and even society in general is greater flexibility. My goal as a business owner is to give people just that. I think having flexibility creates greater job satisfaction. When you have job satisfaction, life is instantly better. Starting your own business gives you flexibility, but it ultimately gives you full undeniable responsibility. It’s a delicate balancing act, which you need get the hang of. Taking this risky and scary step of starting my own business allowed me to take my power back and be in control of my life. Not only do I get to do this for myself, but 416

as the business grows, I want to provide this opportunity, this gift, to others. Now I get to grow my team. You want a team you can trust. You want others who share your philosophies on business yet bring complementary strengths to the table. You don’t want just one point of view, you want a full spectrum. Someone who is your clone isn’t going to give you the difference in opinion that will push you to be better. I am lucky that I knew an ideal candidate, my former colleague and friend, Jason Simmons. I am so fortunate he decided to take the leap from a long-time partnership to join me in this adventure. We are like-minded in work-ethic and business strategies yet possess

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

opposite professional strengths that provide us with the perfect ingredients for success. Decisions like the one we both made, to leave the known for the unknown are not easy, or to be taken lightly, but, if you believe in something enough and you believe in yourself and the vision that you have, you absolutely owe it to yourself to try. Living a life that you create is a beautiful thing.


{ WOMAN OWNED BUSINESS }

DIGITAL MARKETING WITH DUNNE GOODWIN BY SHEILA DUNNE

Dunne Goodwin is a full-service digital marketing agency founded by Rochester natives, Sheila Dunne and Luke Goodwin. The agency provides next-generation digital marketing solutions that drive business growth, focusing on social media management, social media marketing, and content creation. Sheila Dunne, President of Dunne Goodwin, began her career as an Instagram influencer with over 200,000 followers. Dunne worked with national brands to promote their products and ser vices on her Instagram account, learning first-hand how to grow, engage, and convert an audience. After selling the Instagram account in 2014, Dunne interned a s a m a rk e t i n g assistant at a software company and met her co-founder, Luke Goodwin, who has a background in photography and videography. In 2017, Dunne Goodwin was officially founded and they have since worked with over 50 companies, generating hundreds of thousands of dollars in new leads and opportunities for their clients. “My goal is to help brands stand out in an increasingly saturated digital world, 418

forming meaningful connections with their audiences,” says Dunne. “We have a team that is dedicated to doing things differently and thinking outside of the box.” The company works with clients on customized marketing packages and retainers. From real estate to food and beverage to CPGs, car dealerships, e-commerce, and more, Dunne

Goodwin works across a variety of industries in both business to business and business to consumer sectors. Du n n e G o o d w i n c u r re n t l y employs a team of eight full-time account managers, social media coordinators, and content creators and also works with interns from surrounding universities including Nazareth College, Geneseo, Saint

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

John Fisher College and the University of Rochester. Dunne is a computer science major at Colgate University and Goodwin has been full-time on Dunne Goodwin since graduation from Honeoye FallsLima High School. After graduation, Dunne will begin full-time on Dunne Goodwin at their new office downtown located in the newly renovated Sibley Square building. As a student entrepreneur and women in business, Dunne is passionate about challenging the status quo and pushing boundaries. “If you asked me two years ago, I never would have guessed that Dunne Goodwin would be in the position it is now, forming relationships with business owners around the world, connecting with investors, and growing our team of like-minded, digital marketers,” Dunne says. “It’s been an eye-opening and challenging journey, and certainly many obstacles lie ahead...but I’ve never been more excited about the future of the company.” If you are interested in learning more about Dunne Goodwin, visit www.dunnegoodwin.com or call 585-622-4731.


{ WOMAN OWNED BUSINESS } “From real estate to food and beverage to CPGs, car dealerships, e-commerce, and more, Dunne Goodwin works across a variety of industries in both business to business and business to consumer sectors.�


“My goal is to help brands stand out in an increasingly saturated digital world, forming meaningful connections with their audiences.�


{ WOMAN OWNED BUSINESS } “It’s been an eye-opening and challenging journey, and certainly many obstacles lie ahead...but I’ve never been more excited about the future of the company.”

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Next-Generation Digital Marketing Solutions Want to accelerate your business to new heights?

Focus on what you do best, and let our team of experts define, execute, and optimize a custom marketing strategy catered towards your goals, budget, and objectives!

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{ HOME AFTER THE HONEYMOON }

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{ BRED FOR BEAUTY }

MAKEUP ARTIST JESSICA MARIE Hi there, it’s Jessica Marie. Thank you for having me! I am an entrepreneur, mother of 2, have a dual degree in Ophthalmology & as a Certified Esthetician / Pro Makeup Artist. Bred For Beauty is the name of the game and I have always had a passion and creative mindset for the Art of Makeup. I graduated from Continental School of Beauty in 2014 and shortly after I took right off!

since and have been one of the most sought after Makeup Artists in the area. And it feels incredible! With the skill of marketing, a killer personality (wink wink) and professional mindset, I was able to

I had my name and I got business cards made, my logo designed, a DBA, a site on StyleSeat. com an ad in a local Bridal Magazine. I also started a Business Account on Facebook. But, I knew I had to hustle more.

and the general know how, I am able to do every single day what I love and I can’t thank everyone for all of their support. I feel as if I don’t work a day in my life. I get to collect pretty people! In 2015 I was Awarded the Best Makeup Artist by Rochester Bride & Groom. I have had my work published over sixteen times in magazines such a s Va n q u i s h Magazine, Rochester Woman Online, Rochester Bride & Groom Magazine, Skorch Magazine, Plus Model Magazine, to name a few! I never thought it would be like this for me... this is my own. This is my heart. And I will never stop chasing this dream.

I went in the phone book and personally mailed out my business cards to any photographer listed, then to agencies, and any profession that had need of a headshot. Then it was on to schools for proms. I booked my first wedding, and that was it.

build on the strength of my notoriety online and my ability to catalyze trends in both fashion and beauty.

I have been word of mouth ever

Using only prestige product, cleanliness

Contact Jessica at bredforbeauty@ yahoo.com http://Styleseat.com/jessicamarie

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{ BRED FOR BEAUTY } “This is my heart. And I will never stop chasing this dream.”

CURRENT PRODUCT RECOMMENDATION LIST: Foundation : Born This Way - Too Faced Concealer : Shape Tape - Tarte Contour : Hoola Contour Stick - Benefit Mascara : Better than Sex (duh) Too Faced

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Eye Liner : Kay Von D Tattoo Liner

for my Blondes MAC cosmetics brow cream in Dirty Bonde

Shadows : Urban Decay / Too faced / Stila Magnificent Foil Shadow are my fave!

Lip stick : Dose of colors MAC and Stila Matte lip cream

Highlighter : Urban Decay Aura for powder form or liquid Cover Fx illuminating drops Brows : for my brunettes Anastasia Beverly Hills brow dip brow (there “blonde” oxidizes too much and shifts colors) and

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

Lip gloss! Is my thing! You can find me reapplying at least 100 times a day! And my favorite of all time is one of the most affordable! NYX butter gloss for the win! Apple Strudel is my go to color - BUXOM White Russian is also my top fave!


{ WOMAN OWNED BUSINESS }

Upscale Service at an Affordable Price!

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{ WOMAN OWNED BUSINESS }

Our definition of clean is:

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= Certified

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Because of our customers giving H2H Facility Services the opportunities to serve them, I am able to share that I am proud of my female ownership in our commercial cleaning business, for the past six years and counting! My personal success secret - staying actively involved in my business. I do this by personally visiting my customers’ sites in Buffalo, Rochester, and Syracuse, to review workin-progress, as well as our finished jobs. Ultimately, I am responsible for all H2H work which reflects on our image. Our H2H success factors include: • Locations checked nightly • Ownership visits customer locations quarterly Lowanda Jones, Co-Owner, H2H Facility Services

• Environmentally friendly cleaning products • Great communication • Women- and Minority- Owned Business • Family

We look forward to the day we can personally serve you the H2H way!

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{ PRODUCT SPOTLIGHT }

THE KERATIN LASH LIFT BY TANYA CURTIS

The Keratin Lash Lift is the beauty equivalent of a push-up bra for your lashes—the treatment instantly gives them, lift, separation, and extra definition without the use of extensions or any harmful chemicals. The keratin lash lift is described as “a perm for your lashes” and listen up, kids, it’s the real deal. Not only is the lash lift cheaper than eyelash extensions, it’s also actually good for your eyelashes (a sigh of relief for those terrified extensions would rip every last lash away). You may recall keratin from the hair care world, because it’s what your hair is made of! Products boasting keratin, a protein composed of amino acids, strengthen and fill in gaps in your follicles. Well our lovelies, the same theory applies to your lash hair. While there are certainly other alternatives to scoring a Instagramworthy lashes, like using a growthenhancing serum or simply piling on Better Than Sex Mascara, a Keratin Lash Lift gives you the freedom to roll out of bed with gorgeously-sculpted lashes, without exerting any effort at all — See for yourself what the hottest beauty trend is all about.

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Touted as the gentle alternative to lash extensions, a lash lift essentially takes the natural hairs you do have lining your lid and gives them a dramatic curl worthy of a mascara ad. It takes about 25 minutes from start to finish, lasts anywhere from 6 to 8 weeks, and unlike with extensions, you can rub your eyes, wear makeup, and your natural lashes aren’t impacted.

By comparison, they’re pretty lowmaintenance, you can put mascara on an hour after the treatment if you really wanted to, provided you steer clear of any oil-based makeup removers. Consult your expert first—if your lashes are naturally super-short, you may not be the best candidate for the treatment. Your technician will begin by using medical-grade glue to affix a silicone rod on your eyelid.

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Then, they will glue the tips of your lashes to the rod to create the shape for the curl, followed by a layer of the lifting serum to impart the shape. We use a brand called Elleebana, which uses gentle ingredients. The harshest ingredient is alcohol, which is in the lifting solution, but we follow it with the setting solution, and that is rich in hydrating ingredients like aloe and glycerin, The lifting serum is wiped off after about 8 to 10 minutes, depending on how thick your hair is, and is followed with the setting solution, which sits for 4 to 8 minutes. I typically recommend getting a tint along with the treatment, and if you decide to do that, the additional step will take roughly 10 more minutes. After that, the formula is wiped off, your lashes come unglued, and you can get on with your life. Maintenance is also less precious than that of lash extensions. Because they are your own natural eyelashes, you can still use mascara and lash serum, if that’s what you would typically do. For the first two days following your lash lift, keep your face out of the hot water in the shower, as well as not steaming your face since the heat can deactivate the solution, and swapping out oil-based makeup removers for


{ PRODUCT SPOTLIGHT } “The keratin lash lift is described as “a perm for your lashes” and listen up, kids, it’s the real deal.”

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{ PRODUCT SPOTLIGHT } “Touted as the gentle alternative to lash extensions, a lash lift essentially takes the natural hairs you do have lining your lid and gives them a dramatic curl worthy of a mascara ad.”

the next few weeks. If you tend to sleep on your stomach or side, keep a spoolie brush beside your bed so you can brush through your lashes before going to bed, and when you wake up in the morning— though, it’s a good practice anyway even if you don’t have a lash lift. After about 6 to 8 weeks, which is the natural growth cycle of your lashes, you’ll start to notice the curled pieces disappearing, as the set you previously had starts to replace them. 436

Keratin Lash Lift (Retail Value $150)$60 Keratin Lash Lift & Tint (Retail Value $170)$80 Keratin Lash Lift & Lash & Brow Tint (Retail Value $180) $105 Lash or Brow Tint (Retail Value $30) $20 Lash & Brow Tint (Retail Value $59)$40

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Haute Hair and Nail Design 11 Honeoye Commons Honeoye, New York 14471 www.hautehairdesign.com


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{ WOMAN OWNED BUSINESS }

Mindfulness Training

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{ WOMAN OWNED BUSINESS }

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{ WOMEN FOR WINESENSE }

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{ WOMAN OWNED BUSINESS }

WOMEN AS ENTREPRENEURS BY BONNIE FLOYD

Women have been very successful as entrepreneurs, in a very diverse number of areas. They possess multiple characteristics that are advantageous for achieving success in business endeavors. Despite these unique advantages, women also face certain unique challenges to obtaining success as entrepreneurs. Women are very hard working. They also possess the ability to multitask, which is a distinct advantage for being a successful entrepreneur. Many female entrepreneurs successfully juggle full-time jobs, as well as childcare responsibilities, when they pursue launching and/or running a business. Women’s social skills offer a unique advantage for creating, as well as maintaining, key workplace relationships. Women are very attentive to details; this trait offers advantage for establishing, as well as running, a successful business. In addition to these strengths, there are certain factors that may serve as barriers for women to be successful entrepreneurs. Some women may lack sufficient knowledge regarding the financial aspects involved with establishing a business. They frequently underestimate the length of time required before a business is successful enough to be profitable. It’s also essential to be thoroughly familiar with the legal aspects of establishing a new business. Consulting with a

competent attorney is useful to navigate the initially confusing territory regarding the legal aspects of setting up a business. Female entrepreneurs need to possess a very strong degree of confidence regarding the products and/or services that they are offering. They need to be fully convinced that their product and/ or service is truly important to promote,

Women who are contemplating the launching of a new business also need to b e comfortable with taking risks. After all, success is never guaranteed when pursuing a new business adventure. A decisional balance sheet may help with starting a new business. This involves listing the relative pros and cons of launching a business, versus not launching a business. Even if a business is not successful, for any number of reasons, having attempted to start a new business offers valuable lessons for women. Women entrepreneurs should not focus on why their particular business adventure wasn’t successful. Instead, they should utilize their experience as a valuable learning experience. Even apparent mistakes in trying to launch a particular business may serve as valuable information for other women who are in the process of starting a business. Therefore, no experience need ever be truly wasted.

even when others may not necessarily endorse the same exact beliefs. Female entrepreneurs need to be highly responsible in their actions. If a newlylaunched business has established hours, it’s essential that those hours be maintained on a regular basis. Failing to do so will powerfully undermine the confidence of others in any new business adventure.

Female entrepreneurs need to establish regular contact with other women who have already achieved success as entrepreneurs. Other women’s successes, as well as shortcomings, provide highly valuable information to those who are just launching a business. Networking with fellow female entrepreneurs really does go a long way toward reducing the sense of isolation that women may experiencing with starting a business. It’s critically important that female entrepreneurs be willing to accept constructive criticism about

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{ WOMAN OWNED BUSINESS } “Female entrepreneurs need to possess a very strong degree of confidence regarding the products and/or services that they are offering. ”

their business adventures. However, receiving such forms of criticism shouldn’t be interpreted as reflective of personal shortcomings. Finding a mentor with more extensive business expertise is essential. Networking with a mentor allows women entrepreneurs to bypass some of the more common roadblocks that are typically faced by the majority of entrepreneurs. Women entrepreneurs need to spend a considerable amount of time researching the specific products and/or services that they are launching. Doing so allows for a more successful execution of products and/or services. It eliminates the pitfalls associated with attempting to launch new 446

products and/or services, such as trying to launch services and/or products that have already been successfully rolled out. Your product and/or service needs to offer a distinct advantage over similar types of products and/or services that are already available.

us feel more confident when we feel that we are the very best version of ourselves possible. Working within the limits imposed by their individual budget’s, women need to establish a professional wardrobe, style their hair in a flattering way, and learn how to effectively utilize cosmetics.

Women entrepreneurs need to take the best possible care of themselves. Trying to establish a new business is incredibly demanding. Receiving adequate rest, engaging in regular exercise, and maintaining good nutrition are all essential to being as physically healthy as possible.

Finding an effective form of stress management is also critically important for women entrepreneurs. There are multiple forms of stress associated with launching a new business. Engaging in progressive muscle relaxation, meditation, or even a very pleasurable hobby are all effective means of reducing the deleterious impact of stress upon our health.

Achieving a professional appearance is essential for female entrepreneurs. All of

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Intro to Drip Special Pricing 2 Drip sessions for only $60 www.driphouse.com

a personal sweat lodge experience

15 State St I Pittsford (town), New York 14534 (585) 267-7804


{ SENIORS ROCK }

CAN’T STOP THE FEELING BY JOANNA PALVINO

Justin Timberlake’s “Can’t Stop the Feeling” is the upbeat theme song that sets the pace for one of Rochester’s most unique and exciting radio shows, Seniors Rock on WYSL. You just can’t help tapping your toes and feeling the groove surge through you when host Joanna Palvino hits the airwaves with Timberlake’s iconic song as the intro. Local listeners can join in the fun every Tuesday at 6:30 pm and Saturday and Sunday at 5 pm by listening on three signals: 1040 AM, 92.1 FM, and 95.5 FM.

and media before retiring in March of 2016. “My focus is on education and entertainment for the young at heart as well as those that love and serve them,” says Palvino, a baby boomer herself. She can relate to many of the

Palvino works closely with her show intern, St. John Fisher college student, Owen Parshall. Parshall is instrumental to the show and has helped Palvino keep up with her growing fanbase and assists her in booking guests for the program. He’s learned a lot from Palvino, too.

Palvino’s show shines a light on important topics and tough issues in the senior community.

“Working for Joanna is amazing, I couldn’t have asked for a better job,” says Parshall of his internship with Seniors Rock. “She is a fantastic mentor to have. I am very happy I get to learn and grow under her guidance.”

“My goal is to help educate ever yone about the choices and services available as we age. I also want to raise awareness about ways to combat elder abuse and scams, especially against vulnerable older adults,” says Palvino. But it’s not all serious or difficult topics. She also highlights local entertainment and theater and sprinkles the hour with musical interludes. Palvino loves commiserating with guests about the freedom and fun of retirement, too. She grew up in Rochester and worked for twenty-five years in advertising 450

Manager, says that, “the show offers important information on services and resources available to seniors, caregivers and family members. Joanna and her guests often discuss the topic of how seniors can age in place longer. Seniors Rock also highlights events that seniors and their families can enjoy to keep life fun.”

subjects she presents on her show including caring for elderly family members and the joys of being a grandparent. Palvino and her husband John have four grown children and two grandchildren who they treasure. Robert D’Angelo, WYSL’s Business

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But the show staff and radio executives aren’t the only ones singing Palvino’s praises. She was recently nominated for the “Second Half Hero” award at Lifespan’s 2019 Celebration of Aging luncheon in March for her work with Seniors Rock. And, Monroe County Executive, Cheryl Dinolfo, had this to say about


{ WRONGFULLY CONVICTED }

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{ SENIORS ROCK } “My goal is to help educate everyone about the choices and services available as we age. I also want to raise awareness about ways to combat elder abuse and scams, especially against vulnerable older adults.”

the show and Palvino when she was a guest on Seniors Rock in April: “So glad you have a chance to showcase all of the wonderful ways that we partner with so many agencies in this community to ensure that seniors continue to have a happy, healthy, vital life! Seniors Rock, the Seniors Rock Show rocks, and so do you Joanna!” Palvino plans to bring the Seniors Rock show on the road this summer for an unprecedented and highly anticipated show tour. She and her 454

crew will travel to area senior centers between June and November 2019 with the Seniors Rock “We Hear You: Hope & Love Tour.” The tour will allow Palvino to engage with listeners and discuss ways to be healthy and happy as they age. The show will include live entertainment, audience participation, educational discussions, and vendor booths. Rock and roll style tour t-shirts will also be available so that fans can take home a memento. Seniors Rock has listeners from all

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over the country and even the globe, and Palvino reminds them every week that, “We’re all in this together as we laugh in the face of aging, but also giving it due respect.” Palvino looks forward to meeting listeners at her booth at the Corn Hill Arts Festival July 13th and 14th. Listeners can tune in to podcasts of the show and learn more about Palvino by visiting seniorsrockradio.com. Christine Green is a freelance writer, teaching artist, and writing coach in Rochester. Visit christinejgreen.com.


The Seniors Rock Radio Show

LOVE, LAUGHTER, LIVING 1040 am, 92.1 fm & 95.5 fm Tuesdays 6:30-7:30pm + Sat & Sun 5-6pm

www.SeniorsRockRadio.com


{ WOMAN OWNED BUSINESS }

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{ WOMAN OWNED BUSINESS }

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{ CUSTOM BEAUTECH }

CULTIVATING A CODE OF ETHICS BY SHERRY HALE

PREVENTING BOTCHED JOBS AND CULTIVATING A CODE OF ETHICS:

The SHALE Group’s Critical Role in Ensuring a Commitment to Standards For Safe and Responsible Practice

“Permanent Makeup”—known in the industry as “cosmetic micropigmentation”— has been a rising trend in the field of aesthetics for over a decade. Wanting the “perfect brows” is a common goal for many women, hence the all too popular social media hashtag #browsonfleek. When you are busy with work, school, or childcare it’s not always possible, or even desirable, to spend hours in front of a mirror before you start your day. So, the notion that you can wake up with natural looking and long-lasting makeup, applied by a skilled artist no less, relieves worry about smudging or daily maintenance sounds mighty appealing. This is a service that The Shale Groups Custom Beaute out of Amherst, New York strives for perfection. With over 10,000 procedures completed, it has become a household name in cosmetic tattooing in Western New York. Due to the gaining popularity, Aestheticians, cosmetic surgeons, tattoo artists, and cosmetology schools, amongst many others, have taken note and have been offering these services with varying levels of skill for a wide array of prices. Unfortunately, women on a budget might be more attracted to a lower price and are easy targets for the 458

underqualified who might also be practicing in an unsafe working environment. With such an assemblage of so-called “professionals” conducting these procedures without regulatory boards efficiently monitoring these activities, clients might find themselves with very expensive, lasting damage to their faces. Sherry Hale, founder and CEO of the Sherry Hale Group (SHALE Group) has made this her personal passion project and has devoted many years to creating and opening an academy for Permanent Cosmetics. Open in Amherst, New York— and adjoining Custom Beaute – is the

most cutting edge academic program for permanent cosmetics, provided by Custom Beaucademy. Academy Director and Head Instructor Karen Dionis is leading this stellar educational program. Microblading has become a commonly known term for the implantation of pigment. Another is a bladeless nano-tech procedure using a micro-needle, which is the preferred approach for Custom Beaute’s artists. As microblading is generally a less expensive procedure to employ, this is what draws unsuspecting clients in to the hands of poorly trained practitioners and as a result, every day online women are sharing their

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mishaps and tattoo nightmares. Most recently is the case of Jami Ledbetter, who’s terrible microblading job has gone viral: In Ledbetter’s case, she had not one but two bad jobs from women claiming to be “certified” practitioners. Such a gross misrepresentation of expertise is the result of a lack of standardization in qualifications for practice, which allows for just about anyone to purchase a machine and start working on people. One would hope that a regulatory board such as the FDA would be keeping an eye out for consumers, but they generally only step in when they identify a safety problem in the cosmetic itself, that is the pigments or inks. Even then they admit that they rarely flex their muscles on this matter “because of other competing public health priorities.” They have, in the past, stepped in to monitor color additives in pigments if adverse reactions occur, but per their website, “the actual practice of tattooing is regulated by local jurisdictions.” This means that there is no consistency in terms of training qualifications or proper sanitation techniques. This lack of supervision and consistency then results in women, like Ledbetter, getting horrible work done on their faces. Sherry herself has seen—and is frequently called upon to fix—more than her fair share of botched jobs. “It’s unfortunate”, she says, “that practitioners take advantage of these lax regulations, claim to be “professionals” and, after limited training, are working on clients who are not cognizant of their environment.” Bad work can be fixed, it’s true, but working


{ SHIFT+CONTROL }

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{ CUSTOM BEAUTECH } ““Permanent Makeup”—known in the industry as “cosmetic micropigmentation”—has been a rising trend in the field of aesthetics for over a decade. ”

on someone without proper training and sanitation can be a potentially lethal scenario for a client. Getting microblading on the cheap is always risky, and if you have an experience like Ledbetter, the cost to fix it will be far higher—in Ledbetter’s case, over $1,000 for the removal—than if you had gone to a properly vetted business in the first place. The costs could have been greater still for Ledbetter however, because along with the lack of regulation in relation to training time, there is also a huge risk that these technicians are not practicing proper sanitation. Poor working facilities could result in infections, cross-contamination resulting in the spread of disease, allergic 460

reactions, or even the use of non-FDA approved products, all of which could be potentially lethal for a client who is worked on in such a setting. Raising awareness for this significant problem is a critical component of The SHALE Group, as Sherry and her peers work tirelessly to set a high level of standards for not only their clients and students, but for fellow industry professionals to strive for as well. Recognizing a need for an exceptional, universally agreed upon measure for training and safety is not something that should be dividing legitimate practitioners. Hale’s hope is that there will be a united front on this matter in order to better protect the industry and their clients, as well as to foster an appreciation for and commitment to training standards

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in order to protect the public. This will, in turn, guarantee a clear, manageable and measurable level of care, as is expected in other medical or paramedical professions. Students at Custom Beaucademy are subjected to a rigorous curriculum by Karen Dionis, Academy Director and Head Instructor, that includes sections on legislation and requirements to start working; risk assessments; treatment room set up; understanding blood borne pathogens; health, hygiene, and safety (and the importance of correct Personal Protective Equipment, or PPE). Students are taught that there are stipulations that must be adhered to based on their state, and they need to be aware of them and what they entail before starting


They are also taught fundamentals for their facilities—things like proper lighting and having a sharps container for the disposal of needles—that are critical to running a safe practice. Beaucademy training ensures that its students are imbued with knowledge from teachers with decades of experience, superlative results, and a devotion to a great education. “Proper education, health, and safety” are coveted lessons considered to be a vital part of the curriculum and alums of this institution are certain to enter the workforce with a thorough understanding that: their treatment room set up is an essential part of correct working practice; and that personal protective equipment (e.g. uniforms, aprons,

masks, and gloves) is intended to be worn to protect a person against risk to their health, which may compromise their safety; and, in the event of an incident, they have a strong grasp of safety protocols and how to effectively employ them. More than anything, academy grads leave with the same commitment to outstanding care for their clients that their teachers hold in such high esteem.

and satisfaction are the top priorities, and you become immediately aware that you should accept nothing less than what you see there when it comes to how you are cared for. Custom Beaucademy trained artists are entering the field intent on ensuring that level of care for everyone, so that stories like Jamie Ledbetter’s are soon eradicated from our headlines.

All divisions of the SHALE group have the same end goal: increasing the health and happiness of their clients. When you go to Custom Beaute you’re welcomed warmly and know from the very first moment that you’re in an incredible facility with top-notch professionals. Client comfort ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

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{ MORTGAGE TIPS FOR WOMEN }

STOP TELEMARKETERS BY PHYLLIS HABERER

TWO SIMPLE STEPS T O E L I M I N AT E ROBO-CALLS A credit check is a crucial step of any loan process. Unfortunately, this step could open the door to unwanted attention from solicitors. The credit companies take any lender pulling your credit report as “implied consent” to sell your information to other lenders. Because the buyer of your information already knows that you’re in the market for what they are selling, you are considered a warm “trigger lead”, and you’re pursued as a potential client. These calls are notorious for being confusing and deceptive. They can even misrepresent themselves, and the sole purpose of their call or email is earning your application to their service by seemingly any means necessary. While they already have a good amount of your personal information, they can dig for more, which can raise concerns about identity theft. Whether it be for a mortgage, a car loan, or a new landlord doing a check, protect your privacy and stop those 466

annoying solicitors. Protect your privacy before your credit is pulled with these 2 steps. STEP 1: OPT OUT PRESCREEN WEBSITE WWW. OPTOUTPRESCREEN.COM *COMPLETE THIS STEP AT LEAST 5 DAYS PRIOR TO A CREDIT PULL. You will be given 3 options, choose

Opt-Out by Mail. Once Opt-Out by Mail is selected, you’ll be asked to complete an online form. Once you fill out the form, be sure to click the “click here” link in the description to print the form, and also finalize your confirmation. Then mail in your Opt-Out Election form. Important information: In the interim, they will complete a 5-year OptOut request on your behalf within 5 business days. They will make

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your request permanent when they receive your signed Permanent OptOut Election form. Although your interim request becomes effective with Equifax, Experian, Innovis, and TransUnion within five business days of your request, you may not see an immediate reduction in the amount of offers you receive. This is because your name may have already been provided to some companies that have not yet mailed their offers to you. You may continue to receive certain firm offers for several months. While your name will be removed from the lists that Equifax, Experian, Innovis, and TransUnion provide to businesses for the purpose of making you a firm offer of credit or insurance, you may continue to receive offers from sources that do not use Consumer Credit Reporting Companies to compile their lists. STEP 2: NATIONAL DO NOT C A L L R E G I S T RY W W W. DONOTCALL.GOV Register your phone number on the National Do Not Call Registry. Be sure to click the link in the confirmation email they send you to finish the process.


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{ SHIFT+CONTROL }

Premium Mortgage has a long-standing policy of not buying trigger leads, and we are pushing to get this policy prohibited. Until we are successful, there is nothing we can do to stop our clients from getting these annoyances once the credit report is pulled. The best way to avoid becoming a trigger lead is to opt out even before applying for a loan pre-approval, or asking your loan officer how to opt out of their information being shared before the credit report is pulled. Once your information is pulled, you can’t stop the solicitations, but 468

opting out will prevent it from any future credit reports from being sold.

Connect with me on Facebook @ PhyllisHabererPMC

While these steps won’t solve all your SPAM calls/emails/mails, it will help. Whatever your circumstances, I am happy to sit down with you, discuss your options, and find the perfect financing program to get you into the home of your dreams!

Phyllis Haberer Senior Loan Officer | NMLS# 58078 2541 Monroe Avenue, Rochester, NY 14618 (585) 241-0000 NMLS #3254 Equal Housing Lender Licensed Mortgage Banker NYSDFS

To learn more about our services and current mortgage rates, call give me a call at (585) 314-8511. You can also email me at phyllis@ premiummortgage.com.

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019


HAVE YOU MET YOUR

Local Expert

IN HOME FINANCING?

Call Phyllis today for a FREE Pre-Approval! PHYLLIS HABERER Senior Loan Officer | NMLS#58078

C: (585) 314-8511 D: (585) 363-7087 O: (585) 241-0000 x104 Phyllis@PremiumMortgage.com

Phyllis grew up in Fairport and is a graduate of Fairport High School. She attended the College of Saint Elizabeth in Convent Station, New Jersey. She became the very first Premium Mortgage Loan Officer in March of 2000, and brought with her over 15 years of experience in the mortgage industry. Her background includes extensive “hands on” experience in all aspects of home finance. Having worked as a Mortgage Loan Analyst, Mortgage Loan Underwriter and Manager of Operations, her indepth knowledge of the mortgage process offers true advantages for you, the homebuyer. Phyllis has the know-how to quickly summarize your needs and find you the mortgage program that best suits your situation and she will guide you through the loan application process and be with you to answer your questions every step of the way.

Many Financing Programs Available!

CONVENTIONAL · FHA · USDA · 203K · VA · PORTFOLIO · SONYMA 2541 Monroe Ave. Rochester NY 14618 | Licensed Mortgage Banker NYSDFS | NMLS #3254 ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

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{ WOMAN OWNED BUSINESS }

JILL JOHNSTONE BY JILL JOHNSTONE

Hello, my name is Jill Merluzzi Johnstone. I am a surgical physician assistant who graduated from the Le Moyne College PA Program in 1999. My career began in General and Thoracic Surgery at St. Joseph’s Hospital. For the majority of my PA career I worked in Orthopedic Surgery until, ironically, I developed orthopedic surgical problems myself. My neck issues lead to some serious soul searching after I was no longer able to perform my duties as a first assist in the operating room due to pain. In August 2013, I decided to leave Orthopedics and began teaching physician assistant students at the Upstate Medical University PA Program. I spent two years teaching, and although I enjoyed teaching, I truly missed my clinical work as a physician assistant helping people. In 2015, I returned to clinical practice for two more years helping cancer patients everyday. Before 2017, I never imagined I would start a business, let alone be able to sell anything! :) However, in February 2017, I started my business as a Rodan+Fields Skincare Consultant while working as a full-time PA. At that time, I was recovering from my second cervical spine surgery that occurred in December 2016. In February 2017, I was gearing up to go back to my full-time demanding PA position and still having pain which led me to reevaluate my career path. I already knew R+F products do what they say they do, and I loved the fact that the founders are practicing dermatologists and female entrepreneurs, Dr. Katie Rodan and Dr. Kathy Fields. Three big reasons for joining other than I needed a Plan 470

B: 1) I knew R+F was the #1 skincare brand in the US in 2016, 2) I was loving my Redefine regimen for anti-aging and Lashboost for my lashes 3) 60 day money back guarantee. Hello?! I had never heard of just a guarantee before. This decision just made sense! Therefore, I decided to “go for it”, go big or go home is my motto, and I joined R+F and have not

looked back since. I did not know if or how long I would be able to perform my PA duties while enduring the level of pain I was in. The following year, my Plan B fairly quickly became my Plan A when my husband and I were called by DSS (Department of Social Services) to see if we would accept two foster children into

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our home. We immediately said, “Yes!” as we had waited what seemed like forever to start a family; this was are chance to become “parents,” albeit, foster parents, but still “parents.” They say everything happens at the right time and for a reason, well, I do now truly believe that. R+F has been a gift to me and our family. I still work as a PA on a part-time basis while building my R+F business. It has given me the time freedom to take care of these little ones, as well as fulfilling my desire and need to contribute financially for my family, a reason to talk to new people, build amazing relationships with my customers and other like-minded business women, and lastly, develop personally and professionally as a woman. Educating others is in my blood. As a skincare consultant, I get to educate and help people in so many different ways; it is so much more than skincare!. I have learned there is no limit to what you can achieve when you believe in yourself and be your authentic self. We are all busy people juggling a million different things on a daily basis, but what I know for sure is: You can do more than you think you can! My WHY? - To have a rewarding business by educating and helping people achieve great skin (whether it is eliminating their acne, redness, or dark spots and/or improving wrinkles) which in turn helps my customers build confidence because they are now more comfortable in their skin. Contact Jill to learn more by emailing her at jillgizzy@gmail.com.


{ WOMAN OWNED BUSINESS } “I have learned there is no limit to what you can achieve when you believe in yourself and be your authentic self.”

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ARTSHOW.ORG BY WENDY LABARGE

At just seven years old, Wendy LaBarge was already an entrepreneurial artist. She used her mother’s nail polish collection to paint designs on small rocks, and sold them door-to-door to her neighbors— sales tax included, of course. Business and art have been inextricably linked in her life ever since. In her early 20s LaBarge embraced the creativity and commerce of a hairstyling career, and quickly became the youngest woman ever to be promoted to management within the nationwide hallways of her well-known employer. She polished her business skills in that environment before purchasing her first salon at 26 (a second salon would follow later), while maintaining side work as an educational representative for a haircare manufacturer. By 1996 she was also running a national online hair-and-beauty forum, whose blend of content, chat and community sparked a new passion: technology, and how it could build bridges through shared passions. All the while, LaBarge was still making and showing jewelry, mosaic designs and other original art at her salon and in local festivals— planting seeds for a venture that wouldn’t fully bloom for years. Curveballs and Home Runs So what does an artist do when the body parts she relies on for her bread and butter suddenly begin to give out? If you’re LaBarge, you step away from the things that create mechanical obstacles and walk directly into the path of joy. 474

For the past 18 months, she has been working on a project born out of pure passion. After a ‘Eureka’ moment late one night in the fall of 2017, she had an epiphany about how to solve what she considers to be a communications crisis in the art world, and immediately began the development of ArtShow.org. She and her team are designing the first centralized art content management system that allows all local artists, festivals, and galleries to have a community-based online home that tracks every artist back to every place that they show, both physically and digitally. By developing a unified space, she intends to raise the visibility of the arts in the area and monetize success in the art arena for all creators, regardless of their medium or their experience level. Before ArtShow.org, no online entity has ever been uniquely configured to accommodate the varied interests and needs of these art lovers. That changes with the launch of this site, an original web-based community that will provide a shared online space for all dimensions of Rochester’s incredibly diverse art world. An Online Art Community “It’s simple: If you love art, ArtShow.org is for you,” says LaBarge, the site’s SheEO. “If you can’t come home from a Rochester area art festival without a new wall hanging, ceramic sculpture or a pair of earrings, you’ll love being able to take a virtual stroll through our member pages to see the latest creations. If you work behind the

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scenes at one of those festivals, you won’t want to miss an opportunity to see and be seen. And if you’re a working artist, in any medium, you won’t have experienced a local site like this before. 85% of most artists’ sales come from within their community, so we intend to provide the necessary local connections to get more art out in the world for everyone to enjoy.” Once the site is launched, browsing through the gallery-style pages of ArtShow.org will be free for the general public, while tiered membership levels for professional artists will provide the site’s foundational content. Benefits will vary by subscription level, but all levels will give each member a customizable gallery page where they can post photos and descriptions of their work, pricing information, artist bios and more. This commission-free gallery can dramatically increase year-round exposure and sales opportunities. Labors of Love LaBarge, a lifetime creative soul and businessperson, tapped into her own awareness of Rochester’s burgeoning artists’ community to get ArtShow.org off the ground. Months of local market research and focus group interviews helped to direct the design of the site. “This is a labor of love for me, but it also represents a unique service for anyone who loves art,” she says. “We’ve heard for over a year now from professional artists and festival-goers that this is a longoverdue idea whose time has come. People are super excited about it!”


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{ QUEEN OF ARTS } “We’ve heard for over a year now from professional artists and festival-goers that this is a long-overdue idea whose time has come. People are super excited about it!”

While art enthusiasts, show promoters and artisans have all mentioned reasons they’re looking forward to the site coming to fruition, the biggest excitement universally seems to be over the calendar. At any given time, you’ll be able to see upcoming art events. Whether it’s a gallery opening, an art fair, a lecture, a festival, a crafternoon or a paint n’ 478

sip, ArtShow.org will have it all listed with directions, dates, and deets. The scope of this project has proved to be monumental, so as of this printing, the launch date has not yet been announced. Keep an eye out around town, and you’ll be sure to see the strong presence that LaBarge and her crew are cultivating.

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Follow this project on social media: @artshow.org on Facebook, and @ artshowdotorg on Instagram, Twitter and Pinterest.


Your Art

Where does

live?

Coming Soon Stefani Tadio

Jeff Lindgren

Meghan Brown Estaque

Balancing art and business is challenging enough without getting tangled in the web. An online space should support your muse and your bottom line.

Join a true artistic community of Rochester’s creators, collectors and exhibitors. Where creativity takes center stage, and your work gets the exposure it deserves.

• Flexible tiered memberships • Dedicated business tools • Commission-free virtual gallery • Connect with collectors, peers and exhibitors

ARTSHOW.ORG

The art and soul of Rochester @artshowdotorg

@artshow.org


{ WOMAN OWNED BUSINESS }

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{ WOMAN OWNED BUSINESS }

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{ HER EDGE }

ON TARGET BY ROBIN DEWIND

Its spring, the grass is green, the air is warm, and Target is making me feel alive again. I first heard about Target while sitting in a “Retail and Marketing” class in college. It was 1984 and never too early in the day to talk about strategy and buying trends, or in my world, a day at the mall.

I wonder now if she ever bought for herself. The marketing class was filled with would-be business majors, but on Friday’s I was in the business of daydreaming about what the weekend would hold. Sixty minutes of retail talk made me want to shop. The class would end and my friend and I, who

My professor was giving her lecture o n t h e g row i n g popularity of ‘discount department stores’ and how they were creating lower price points and the psyche behind why consumers actually end up spending more money than they intend to in these types of emerging stores. Rochester did not have a Target. As a kid, there was no Target in Rochester and all we had was Woolworths and Two Guys and it was a treat to go into either. My mom usually didn’t have much extra cash on hand to buy nonnecessary crap for us so whenever she would take me into either store I knew I was getting something small with cash she had stashed away from her grocery money. She called the purchases “little treasures” to take home and enjoy; a treat to break up the week. 482

would have clothed my infant daughter, gotten through a holiday meal or finished a grade school project without this wonderful place. I love what everyone loves about Target. The intoxicating smell of buttery popcorn that hits you when you walk in the front door, the immediate need for a Starbucks latte, or the impulse to buy one of the little three-dollar temptations in the seasonal musthaves that greet you as you reach for the shopping cart. Ah, the big red shopping cart that I’ve sworn I will not fill but always do. I ’m h e r e f o r commend strips and makeup wipes. That’s it.

also shared a passion for fashion, would head to the mall to find an outfit for our impending evening out. It had to be under the $15 since that was all that was left in my checking account by the end of the week. Funny how life changes and yet, it stays the same. Back in the ‘80’s I had no idea what a “Target” was. Now I wonder how I

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But just when I try to get out, Target’s color coordinated towels, low priced sandals or the Chip-and-Joanna Gaines hip house wares pull me back in. I walk the aisles in a trance, thinking, “I’m just here to look.” Quickly my emotions take over and I’m justifying why I need another throw blanket, shower curtain, or decorative candle holder.


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{ HER EDGE } } { SHIFT+CONTROL “Ah, the big red shopping cart that I’ve sworn I will not fill but always do.”

I still go to my lover Target when I know I have bills to pay and the mall is too steep that month for a new outfit. The red and white sign is a big security blanket that wraps me up and says, “I’m safe, everything here is $12.99.” There’s no pressure here, no one wants anything from me, I can linger for an hour lost in a store that fills all my immediate needs and makes me feel good. Target is not like walking through Wegmans. At Target, I can comfortably stroll around in sweats, slippers, wearing no makeup. It’s safe here, even if you see someone you know; you simply smile and nod and keep moving to the next great find for the cart. There’s no reason to talk or catch up. It’s Target,

and we are all just happy to be here. I think to myself, this is my time. When my daughter is barricaded in her room, and immersed in her teenage angst and boredom, I’ll simply yell up the stairs, “Hey, want to go to Target?” It’s like a shot of adrenalin and positive energy. She’s dressed ponytail up and ready to go in a moment’s notice. Her childhood was spent at Target. The magical toy aisle was home to the Barbie camper we had to visit on every trip. The Disney princess costumes, the Taylor Swift CD’s and “Diary of a Wimpy Kid” books were all begged for and haggled over. Now it’s makeup, nail polish, trendy cloths and bathing suits. We’ve laughed at how hard it is to scan in the self-checkout and argued over late

night trips for school supplies that she forgot to tell me to pick up. I can be in a bad mood, feel stressed out, and exhausted, but I’m never too tired for Target. I always pledge to spend under $25 but it’s never less than $100, and that’s the secret to the store’s success. It’s a great place to go when you have nothing to do. The longer you stay, the more you find what you “need”. Let’s face it ladies, we love Target, and always leave with bags in hand. Little treasures for ourselves, our kids, our homes. We really don’t need everything we buy, but we do it anyway. My mother and the marketers way back when, were right on-target.

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CONTACT ROBIN DE WIND TODAY! I ROBINDEWIND@GMAIL.COM


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{ VISIONARY MINDS }

MAURISHA STENSON BY TAMMY REESE

I S O L AT I O N TO TRANSFORMATION

face painting. All of her talents she shares with youth have been making an lasting impression to their lives.

Educator/ Entrepreneur/ Healer Maurisha Stenson exudes herself in her many talents including modeling, acting, entertainment and hosting. Also being a business woman Founder of Mahimas Closet.

Coming out of high school, Stenson

Calling that day “ Drama Free Day”. Doing it every year on 3/23. It’s a day when she encourages good vibes, for everyone to spread love , live positively as well as free of drama! It’s just one day , but the message is strong! Stenson is determined to push it for the rest of her life. This is an accomplishment she is most proud of along with the annual keep kids safe Halloween event she hosts making a difference in the community. Other differences being made includes volunteering her time with community and kid haircut events. She is all about giving, spreading love and sharing knowledge to others.

Mahima represents all of us, Mahimas Closet located at 404 Oak Street Suite 300 in Syracuse NY is the business name . Maurisha’s nick name Queen Midas means that she has that magic golden touch & blesses you with it. Including hair, make up, or anything else creative wise. Mahimas Closet provides fashion, hair, skincare and body maintenance services. A fashion and cosmetology instructor making her own skin care products teaching students in the Syracuse City School district to make their own also. Maurisha believes it’s important for women to have their own business and to be happy with what you do.

At 4 months pregnant she I lost her boyfriend. After being in isolation that 1st year began turning to God changed her as a person. Learning compassion ,forgiveness, and growing spirituality. By the time his 1 year passing anniversary came Maurisha didn’t want to mourn anymore. She transformed wanting to share her growth.

started a career in nursing and went for my LPN, that’s how she became interested in caring for the human body inside & out, combining that with her love of beauty.

To M a u r i s h a w o m e n empowerment is being supportive, finding self worth and contributing to something. Advice she has for young women wanting to follow in her footsteps is to attack your dreams no matter how long it takes. To contact Maurisha please email: mahimascloset@gmail.com

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“Advice she has for young women wanting to follow in her footsteps is to attack your dreams no matter how long it takes.�


Find Your InnerDiva... MARIO’S HAIR SALON 1474 Monroe Ave Rochester, New York 14618 (585) 473-8593 marioshair.com


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{ SPECIAL FEATURE }

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{ FINANCIALLY SPEAKING }

FINANCIALLY SPEAKING BY NANCY WOOLVER

At New York Life “we hire, train, and develop successful women agents and managers who make a difference in people’s lives every day”. Our business is focused on the core values of financial strength, integrity, and humanity. We do what’s best for our policy owners and are there when our customers need us most. As a New York Life agent, you’ll bring peace of mind to your clients as you help them achieve financial stability. You’ll make a significant difference in your clients’ lives and in your community— today and for generations to come. One of the greatest features of serving as a New York Life agent is the ability to customize your career to fit your life. This freedom allows you to pursue an entrepreneurial career while still having time for your family and for other interests.” Introducing New York Life Agent Nancy Woolver: 1.What are some Traits of a Successful Agent? I think that if you’re well organized, professional yet personable, detailed orientated - yet can see the big picture, a good listener and are genuine and passionate towards people – you may have chosen a career well-suited for you. 2.Why did you specifically choose New York Life? I wasn’t looking at a career in this field but when I moved to Rochester from New York City without a job, it was a Managing Partner who was doing some recruiting at the time, who found me. I never envisioned this as a career, and it took me a while to find my groove, but I came to realize, that my traits, my skills, and my personality were perfectly suited for this type of career. I’m a good listener, outgoing, relatable, and I like to help people. I also researched the

company and knew they had a great track record and provided excellent training and support. 3. What are some challenges within the career and how do you overcome them? You must break away from expecting a weekly or bi-weekly paycheck. And you can, if you believe in yourself and know how to budget. If you have a support system, that can certainly help to reinforce the choice you made with this type of career as well. Anytime I doubted the career – I sat back and thought about why I started in the first place, and could I still see myself as a successful Advisor one day? When the answer was always “Yes”, I continued to educate myself, ask questions, and turn to the camaraderie of those successful in the industry and those who serve to mentor and support within the firm itself. The other challenge which can also be seen as a benefit of the career, is coming into it without having a background in insurance and financial sector. But that is one of New York Life’s strengths, I feel that they have the best training & support available in the industry, providing you with the tools needed to help you succeed. All you must do is ask and listen! 4. Why didn’t you choose a typical 9-5 Job? I’ve had 9-5 jobs. But who really has a 9-5 job anymore? I think the question should be why I didn’t choose a “salary job”. When you have a salary job, it’s normal for managers to just give you more work, and not necessarily more pay. In this career, the more I work, the more successful I am and the more money I make. I invest in myself. I get back what I put into the job. It also allowed me the flexibility to stay at

home one day per week with my two boys before they were school age. It’s a great career for someone who has an entrepreneurial spirit. In addition to having more control over my career, it also provides meaning to what I do. I will never forget the impact of delivering my first death claim to beneficiaries, and the hugs, tears, and heartfelt “thank you’s” for protecting a family and setting others up for a successful retirement. This gratitude and its impact, on my life and family, is unmeasurable. Nancy lives with her husband, Jason, and two boys, Max and Nate, in Fairport. In her leisure time she enjoys traveling, being outdoors, spending time with her family and is an avid Green Bay Packer fan. Nancy E. Woolver, MBA Agent, New York Life Ins. Co. To learn more about a career with New York Life as an Agent, please contact Darin Fass, Managing Partner of the New York Life Finger Lakes G.O. at 585-248-6710. New York Life is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity.

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DARIN S. FASS, CLU, CLF MANAGING PARTNER NEW YORK LIFE INS. CO. FINGER LAKE G.O. 375 WOODCLIFF DR., FAIRPORT NEW YORK 14450 PHONE: 585 248-6710


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{ ASK SHARON }

SHOULD YOU BE A HOME OWNER OR A RENTER? BY SHARON QURTEART

Home Ownership has long been considered a “must”, as part of the American dream. That, however, assumes we all dream the same dream. You may think that because The Sharon Quataert Team sells so many homes that we want to sell a home to everyone but actually, just want to help you achieve whatever is best for you!

make sense for you.

home ownership. Let’s consider them here.

YOU DON’T LIKE TO MOW THE LAWN OR FIX THINGS! The lawn has to be mowed, the leaves raked, the garden weeded and little fixit or improve-it jobs will almost always appear. If you’re not interested in using

YOUR HOME’S EQUITY This is the part of your home that you actually own. For example, if you mortgaged your home for $200,000 and you’ve paid off all but $50,000, you now have $150,000 equity in your home. You can either “cash out” that equity when you sell, or you can borrow against it to make improvements to your home.

With over 30 years in real estate, we understand that those we serve are individuals, with individual needs. To be fair, for many renting simply fits their current financial or life-style needs.

Keep in mind that your equity changes as your home prices change or as prices rise and fall in your neighborhood. For example; if you bought a home in the early 2000s just after the housing market went through its drop and houses were for sale for cheap, you have most likely benefitted these past few years as the prices have very nicely recovered. It is entirely possible that the home you bought for $150,000 is now worth $180,000 (or more!). This means that in addition to however much of the mortgage you paid off, you’ve also gained $30,000 in equity just by holding on to the home through the market upswing. This works the opposite was too – when the housing market and home values drop , your equity can be negatively affected as well.

Renting makes sense when….. YOU’RE YOUNG! You’ve just graduated from college or trade school. Your student debt and the need to find a good-paying and reliable job can be a lot to handle without piling house hunting on the top of it all. The minute you take a great job does not mean you can immediately purchase a home – you’ll still need time to accumulate enough money to cover a down payment and closing costs. You might also need time to bolster your credit score so you can get the best mortgage terms when you find the home of your dreams. This period just after school is a great time to rent! YOU’RE YOUNG AT HEART! If you’ve just gone through a life transition such as an empty nest or divorce and you make the decision to move into a smaller, one-level chic downtown apartment close to all the “action”, taking the equity you’ve accumulated in your home and applying it towards your monthly rent (and new entertainment budget!) might 502

your personal time to attend to these or if hiring someone else to do them seems tedious, renting may be for you. If any of these are you and you’re renting, it may be your best choice. However, there are lots of advantages to

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TAX ADVANTAGES There are some things you can count on in life and one of them is TAXES. While we all grumble about them, there are rules around taxes related to home ownership that can work to your distinct advantage. For the vast majority of Americans and western New Yorkers, mortgage interest and property taxes you paid each year can generally be deducted


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from your taxable income. In fact, if you’re self-employed you may even be able to write off a portion of your mortgage, and other services. As always, we encourage you to consult a tax professional to take the best advantages available to you. FIXED MORTGAGES A long-time favorite for home owners, the fixed mortgage helps to stabilize your annual household budgets. Unlike a landlord who can choose to significantly increase rents when your lease renews, mortgage lenders are under strict guidelines and must adhere to the agreements you signed at the closing table. Generally, the only time your monthly mortgage payment would increase would be if you’ve made improvements to your home and/or your municipality decides to reassess properties. In either case, your yearly property tax may increase. If you escrow your taxes (which means that they are incorporated in your monthly mortgage 504

payment), your monthly payment would likely increase. PRIVACY AND INDEPENDENCE If you’ve ever lived in a rental space and shared a wall with someone who works nights while you work days, this needs no further explanation. Being neighborly is important, but what happens in and around your home and yard is generally your own business. Additionally, when you own your home, you get to make all the home decorating decisions. Want a lime green kitchen? You can do it without having to ask anyone’s permission! Need more living space? Use your equity to build a new room off the back, put in a patio or deck or finish the basement. All decisions you can make without consulting a landlord – but you might want to ask the advice of a good architect and get the right permits from your municipality.

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INVESTING IN A COMMUNITY Last but not least, this one may be easiest to identify and the hardest to quantify. Family and friends add so much to our lives. Buying a home and choosing to spend the next 5, 10 or 30 years in a neighborhood is an enormous commitment. That’s also one of the reasons why the Sharon Quataert Team takes such care in helping you find your new home. We help you think through if it’s the right neighborhood for you and your family, if the schools will meet your needs, if it’s walkable or if there are parks nearby where your children can play; we help you consider the people you want to grow with and the children you want your children to be with. That may be one of the biggest benefits to choosing a home with us. When you’re ready to start the process, give us a call. We enjoy helping our clients find the home they’re really looking for.


Beat the Crowd. See Homes Before They’re Listed. Text DREAM to 585.738.3516

Sharon Q Realty 585.900.1111 • www.SharonQ.com


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FINDING THE SWEET SPOT BY GLENNA COLPRETE

Cannabidiol or CBD may alleviate pain and inflammation in people and pets. The key is finding that sweet spot to find relief without using more than you need both for economics and potential sedation. Everyone’s Endocannabinoid System or ECS responds differently but on average one to two droppers a day for two to four weeks can best help assess if that mg strength works for you in most instances. The Endocannabinoid System (ECS) is located throughout your nervous system, including the brain, brainstem spinal cord as well as in peripheral nerves and cells found for example in your limbs and digestive tract. The ECS includes endocannabinoids, cannabinoid receptors, and enzymes which synthesize and break down the endocannabinoids with its most important role, maintaining or restoring homeostasis. CBD also has shown effective in helping to alleviate acne, asthma, chronic pain, and epilepsy. Anxiety is thought to be alleviated or reduced by preventing your body from breaking down one of your own endocannabinoids called anandamide (from the Sanskrit ananda, or “bliss”), which has a naturally calming effect. One recent study showed an 80% reduction in anxiety, https://www.ncbi.nlm.nih. gov/pmc/articles/PMC6326553. More research is needed as the efficacy of certain mediums and doses for different ailments.

a cousin of the marijuana plant. While CBD is a component of marijuana (one of hundreds of Cannabinoids), by itself it does not cause a “high.” According to a report from the World Health Organization, “In humans, CBD exhibits no effects indicative of any abuse or dependence potential. To date, there is no evidence of public health related problems associated with the use of pure CBD.” All our CBD Best Oil Full Spectrum Hemp

CBD is the second most prevalent active ingredient of cannabis. CBD is non-psychoactive and is derived directly from the hemp plant, which is 508

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droppers full a day). Serenity Lotion is great for everyday and may be used to alleviate and heal dry skin on your hands, arms, feet, etc. and other skin issues and smells great. Anti-aging Beauty Cream (featured in the Buffalo Spree and National DaySpa Magazine and eye cream help reduce inflammation, fine lines and reduce the signs of aging. Great consistency and goes on smoothly. Makes your skin bright and youthful looking. Triple Relief Ointment (250mg, 500mg & our new 1000mg) is fast acting on areas of muscle, joint or tendon pain. Works almost immediately to help reduce pain & inflammation. Great price point and lasts at least a few months. Use liberally as needed. 300 mg Spearmint Tincture may help alleviate mild pain and anxiety and tastes good. One to two droppers daily (or micro dose in the afternoon). 500 mg Spearmint Tincture may help alleviate more moderate pain and anxiety along with insomnia. Take one to two full droppers daily. Visit us online, at participating retailers such as Parkleigh, Fairport Pharmacy and other locations listed on our website. Wholesale opportunities available as well. Here’s to Living Your Best Life.

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{ PARTNERS IN A JOURNEY }

ALZHEIMER’S ASSOCIATION VOLUNTEER AND ADVOCATE BY TERESA GALBIER

Alzheimer’s Association Volunteer and Advocate Opens a Grief Recovery Practice

got excellent advice and health assessments to get Dad into the care he needed. We also learned that we, his kids and caregivers, needed to go to a support group. Francis Ryan and four of his siblings lost their battles to Alzheimer’s.

bereavement and family medical leaves and advocated for time-off for employees who lost their loved ones. In addition, I volunteered at the American Red Cross as a mental health counselor responding to natural disasters and devastating house fires.

Our volunteer and advocate, Candace Ryan, is embarking on a new entrepreneurial journey. As an accomplished social work and human resources professional who has been personally affected by loss of family and friends, she has recently added grief recovery education to her consultancy practice. I sat down with Candace to talk about her experiences, the impact Alzheimer’s had on Candace’s decision, and how her latest endeavor might help families affected by Alzheimer’s or another dementia.

TERESA: Tell me more about your recent decision to focus on grief recovery.

In 2001, I decided to transfer my employee relationship skills into becoming Continental Airlines’ first international human resource manager based in London, as the airline expanded its reach into 17 European cities. Sadly, that expatriate assignment of organizational growth occurred on the cusp of September 11, 2001, requiring that I participate in the management of the necessary 20 percent downsizing across all of Continental’s business. The universal grief of 9/11 carried with it an enormous weight of fear and sadness. All airlines responded to that tragedy by reorganizing their businesses and laying off members of their workforce, compounding the grief with additional loss. After losing my own position due to downsizing, I created CJRyan Consults, a consulting firm that offers human resources management advice.

TERESA: Candace, I have gotten to know you and your husband Bill through your tireless volunteering, advocacy and charitable efforts at the Rochester and Finger Lakes Region chapter of the Alzheimer’s Association. Tell me why you and Bill have become involved with our cause. CANDACE: Bill and I have been proud supporters of the Alzheimer’s Association since we moved back to Bill’s hometown in 2006. Alzheimer’s dementia and its devastating effects have impacted many members of the Ryan family. My father-in-law, Francis Ryan, had a stroke just as he was retiring from his 35-year career at Kodak. Within 10 years, he began to show the warning signs of dementia. Bill and I contacted the Alzheimer’s Association and

CANDACE: I have been working with grieving people for more than 40 years, beginning in college, as a crisis intervention/ hotline volunteer. Early in my career, I worked as a licensed social worker in a community mental health center and as an employee assistance manager responding to critical incidents in the airline industry. During my professional journey, I have facilitated

TERESA: Since moving to the Rochester area, you have provided consulting services to large and small businesses and non-profits, including Wegmans and the Alzheimer’s Association. You have also dedicated a lot of your time to volunteering at our chapter. You chaired the 2018 Finger Lakes Walk to

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{ PARTNERS IN A JOURNEY } “As an accomplished social work and human resources professional who has been personally affected by loss of family and friends, she has recently added grief recovery education to her consultancy practice.”

End Alzheimer’s, our most successful event in Canandaigua. You proudly serve as the Alzheimer’s Association’s ambassador to U.S. Senator Kirsten Gillibrand, advocating on behalf of more than 400,000 individuals who live with Alzheimer’s in our state and more than 1 million New Yorkers who provide unpaid care to family members and friends. You frequently meet with Senator Gillibrand and her staff both in Washington, DC, and at her regional office and Rochester, calling for federal investment in Alzheimer’s care, support and research. CANDACE: For me, working for and volunteering with the Alzheimer’s Association has been an eye opener to grief and loss. Dementia gradually takes away the person we know and love. As the disease progresses, so many families experience anticipatory grief. Anticipatory grief is the realization that a loved one’s life is starting to slip away. We grieve as we see the person we love lose their mobility or the ability to drive. And, certainly, it breaks our heart to witness a loved one losing their words, their sense of self, and their own memories. When our loved one with dementia dies, we may experience anger and guilt. Grief, of course is a normal and natural response to a significant loss or change. But many of us power through, stay strong for others, pretend we are okay, just keep busy, and hope that time will heal. We are not healed by these behaviors. We 514

just keep carrying our broken hearts. Through my volunteering and advocacy at the Alzheimer’s Association, I have also learned more about the tremendous stress for professional caregivers and staff who provide in-home and residential care. Administrators, nurses, and volunteer caregivers in long-term care facilities may experience grief with the loss of a dear resident. Some professional caregivers remain in a continual state of

grieving during their careers. Following the tragic death of my mother in 2013, I became aware of the Grief Recovery Method. That process helped me with my own sadness and loss. Though very therapeutic, the Grief Recovery Method is not counseling, but rather a structured learning experience. Grief is a complicated and highly individual experience. Regardless of the relationship or the expression of feelings after a loss, it is important to acknowledge

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feelings of grief when they occur. There is no right or wrong way to grieve. The grief recovery method is a safe and confidential way to help each individual find their own way. It provides a journey toward emotional completeness and opens your heart. These personal and professional experiences led me to make a conscious decision to open my own practice. Becoming a Grief Recovery Method Specialist is a way for me to share this method with others who are dealing with sadness and loss. Since acquiring my grief recovery certification, I have been providing individual and group sessions for adults who have experienced any number of losses; including death of a loved one, divorce, loss of job and loss of health. I help participants learn skills and techniques to work their way through the “incompleteness” of the loss. If you care for someone with Alzheimer’s or another dementia, and want to learn more about how the disease progresses and the different experiences of grief and loss, visit https://www.alz.org/help-support/caregiving/ caregiver-health/grief-loss-as-alzheimersprogresses. To speak with a trained care consultant, call the Alzheimer’s Association helpline at 800-272-3900. If you would like to explore the Grief Recovery Method® with Candace Ryan, visit www.cjryanconsults.com.


The Longest Day is the day with the most light — the summer solstice. And it’s the day the Alzheimer’s Association calls on everyone to fight Alzheimer’s disease by raising funds and awareness for care, support and research. On June 21, stand up to the darkness of Alzheimer’s. Together, we can get closer to our ultimate goal: Alzheimer’s first survivor.

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{ SECOND LOOK }

MAGAZINE WORTHY STYLES AT SECONDHAND PRICES BY SARAH PAVIA

Have you ever flipped through a magazine, seen clothing or items that you liked, and then thought oh I love that? You may flip the corner of the page up, or you may tear it out altogether. You’ll try to recreate the style form items in your closet, or you’ll think they’re too expensive and then move on. One of our favorite things to do though is to find pictures in magazines of chic and stylish women and then recreate those look with secondhand items. It may not be exact, but it’ll be close – and the pieces are timeless items that can be worn in many different ways. Secondhand and sustainable style is quickly on the rise – for more than a fraction less of the designer cost, you can get an imitation look without breaking the bank. Whether it’s a pair of booties that can be worn in any season, a classic blazer, or a shoulder bag that will go with everything you never know what you can find by shopping secondhand. I often try to help clients see that secondhand shopping is where it’s at, and to do that I’ve realized most people are visual learners. I started going to the library and picking up old editions of popular magazines, going home and taking out the pictures of styles that I already had stocked right in my shop or had been buying for my clients. In each of the images are the magazine looks that I took out representing different genres of style. Feminine, menswear, classic chic, and more. You’ll see the magazine featured picture and in comparison 516

a flat lay styling of items solely from secondhand stores and resale locations, that are all available for purchase on my shop page. Some items are exact and some have slight variance, but the point stands that popular and timeless looks can be found without purchasing at a fast fashion price. Put together the entire outfit in the secondhand picture

cost less than even one item from some of the magazine images! Which is your favorite? When I shop for clients at secondhand stores, often times they give me pictures of the type of style they’re looking for and that they like – if you’re unsure for yourself, a quick skim of magazine images like these or Pinterest can help

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give you a sense of what you’re looking for. One of my favorite parts is then finding their dream style at prices they can afford. Most women are looking for those pieces they can add to their wardrobe and style in multiple ways. These would classify as capsule pieces – and purchasing secondhand is a great way to have them and use them rotationally throughout your wardrobe. It’s not always a guarantee of what you can and can’t find at secondhand stores, but that’s where Second Look comes in. We take the pressure off of finding the perfect style or fashion by doing all the heavy-lifting for you. Not sure secondhand style is for you? Living thrifty doesn’t mean living less – it can mean having even more than you would have in the first place, simply by maximizing opportunity through taking a Second Look! You can order a Thrift Box full of specialty items hand-selected for you, or you can have us shop for anything you’re looking for and we communicate with you the entire time. Let us take a Second Look for you, so you can look and feel fabulous and styled as a result! Sarah Pavia is the Founder and Director of Second Look Styling & Consulting. You can contact her about partnership opportunities and booking a service by emailing secondlookroc@gmail.com or visiting www.sarahpavia.com/shop.


{ SECOND LOOK } “Have you ever flipped through a magazine, seen clothing or items that you liked, and then thought oh I love that?”

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YOU’RE TIRED OF BEING TIRED! YOU FEEL CRAZY BECAUSE EVERYONE TELLS YOU THAT YOUR PAIN, FATIGUE, ANXIETY, AND DEPRESSION ISN’T REAL. OR THAT IT CAN BE FIXED WITH A PILL - AND YOU’VE TRIED IT ALL. I WAS YOU 14 YEARS AGO. DIAGNOSED WITH FIBROMYALGIA, I LEARNED HOW TO GAIN BACK MY WELLNESS. NOW I COACH WOMEN LIKE YOU - SUFFERING WITH FIRBRO - SO YOUR JOURNEY WILL BE SHORTER AND FOR YOU TO FIND RELIEF! IMAGINE GETTING BACK TO YOU. IT CAN HAPPEN. I WILL SHOW YOU HOW.

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{ WORD OF MOUTH }

CANCER AWARENESS MONTH BY DR. SAM KHALIL PHOTOS BY CHRIS CONLON

DR. SAM’S TIP OF THE MONTH

help reduce your chances of developing them. Read on to find out the top risk factors.

You know your dentist is looking for cavities during regular check-ups, but you may not realize your dentist can check for cancer at the same time. It’s estimated that approximately 51,540 people will be diagnosed with oral cancer and cancers of the throat, tonsils and back of the tongue in 2019.

Whether you smoke it or chew it, tobacco use increases your risk dramatically. Smoking can cause oral cancer, as well as cancer in other parts of the body. Pipe smokers are also at a higher risk for developing cancer in their lips. Smokeless tobacco, like chew, can lead to many issues in your mouth, the most serious being cancer of the cheeks, gums, and lips.

Regular visits to your dentist can help you detect such cancers early, and changing a few potentially harmful habits may

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ALCOHOL According to the American

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Cancer Society, 7 of 10 oral cancer patients are heavy drinkers. Heavy drinking, as defined by the Centers for Disease Control and Prevention (CDC), is an average of two drinks a day or more for men and an average of more than one drink a day for women. If you are a heavy drinker and a heavy smoker, your chances of developing oral cancer increase significantly. For all of your dental needs, please contact Dr Sam at Liberty Dental Arts at 585.434. 2090.


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{ ASK THE DOCTOR }

PLANTAR FASCIA BY JOSEPH TSHAMALA

The “Plantar fascia” is a fibrous band running from the under surface of your heel to the ball of your foot. “Plantar fasciitis” is a painful inflammation of this tissue caused by chronic over stretching and mild tearing. Plantar fasciitis is commonly associated with fallen arches of the foot. To understand how this happens, cup your hand to make a “C” shape. This represents a foot with a high arch. Imagine a band running from your fingertips to your wrist. This represents the plantar fascia. Now, straighten your fingers to simulate what happens when the arch “falls.” When this happens in your foot, the plantar fascia is stretched and can begin to tear away from your heel. Plantar fasciitis affects 10% of the population and is more common in women. Approximately one fourth of patients have the problem in both feet at the same time. People who place excessive stress on their feet by being overweight, standing for long periods, or participating in endurance sports are more likely to develop the condition as well. Shoes without adequate arch supports, including sandals or going barefoot, increase your chances of developing plantar fasciitis. Wearing high-heeled shoes or boots may contribute to the problem. The most common symptom of plantar fasciitis is pain in the heel or arch when standing up after a period of inactivity,

particularly first thing in the morning. When you are sleeping, the arch is in a relaxed or shortened state, and the plantar fascia is able to heal. When you stand up first thing in the morning, you stretch the fascia, once again tearing it away from its attachment on the heel. The condition may progress to the point that you experience pain throughout the

day, even while resting. The pain often eases after you walk for a period of time, only to redevelop. You may notice some tenderness when you touch your heel, and you probably have tight calf and hamstring muscles as well. Plantar fasciitis can be a frustrating condition, often lasting 18 months or

more if left untreated. Fortunately, you may recover more quickly with proper treatment. At Irondequoit Chiropractic Center, we are here to help. Our mission is to provide a timely and sustainable recovery. We practice a wide range of evidence-based techniques to aid in your recovery, customized for each patient. The following are some treatment options for plantar fasciitis. Proper evaluation is crucial in selection of treatment modality. Chiropractic Manipulative Treatment to help restore your full range of motion. Therapy modalities such as cold laser or electric stimulation to minimize muscle tightness, pain, and swelling. Therapeutic stretching to increase your flexibility. Neuromuscular Massage Therapy to improve circulation and reduce pain. Orthotics for foot and lower limb alignment. Connectx Therapy to strip muscle adhesions for improved range of motion, increased flexibilityand circulation. Kinesiology Taping to decompress the tissue immediately below the skin improving circulation and the sliding and gliding between tissue layers. Exercise and training review to schedule your return to the activities you enjoy. Irondequoit Chiropractic Center is proud to have served the Rochester community for more than 20 years. You can schedule an appointment anytime by contacting our office.

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{ MIND, BODY, SPIRIT }

THE ENTREPRENEURS NETWORK A HIDDEN GEM BY ALANA CAHOON

You’ve got a startup, an idea, a business ready to go to the next level, and you’re wondering how to go about it. A sounding board might help. Business resources could help. An infusion of finances might even help. But where to go? The Entrepreneurs Network. That’s where.

Meet Katrina Beatty CEO, ID Signsystems Creative! That’s the one word that describes Ms. Beatty. She and her husband, Paul founded their business together in Rochester, NY. They

Meet Jean Kase Entrepreneur Mentor / Angel Investor / Connector Executive Director, The Entrepreneurs Network

When Jean called me last year to jump in as a coach for her inaugural Women Business Accelerator, I jumped right in. Here are a few success stories I’d like to share. 532

Paul was on a job as an interior designer from England. Before you knew it, Katrina was on her way to England. Unbeknownst to both of them, a fiancée visa was required with an additional stipulation of marriage within six months of her stay! The rest is history. What brought you to Rochester? “A new opportunity posted in an architectural magazine led us here. The choice was between Rochester, NYC and LA. Rochester had what we were looking for to raise our family, and we liked the entrepreneurial energy.”

She outlined the entire economic development map for me one afternoon about 20 years ago. It was a cool picture. I had just moved from New York City and was on my way to Dubai, stopping home for a bit. I learned that Rochester was one of the seven sister cities, home of the underground, and women trailblazers like Susan B Anthony. I was impressed, and eventually came back to manage High Tech Rochester’s business technology incubator. Ms. Kase has always been a strong business leader in the community. As the Executive Director of TEN, The Entrepreneurs Network, she supports technology-based startup companies to get their idea off the ground or scalable businesses to the next level. TEN is a Monroe County economic development program powered by Imagine Monroe.

Lost City Arts. I’m not sure if she found what she was looking for, but she did find her future husband!

How did you hear about The Entrepreneurs Network? “I was at an art gallery, and met a woman from NextCorps, who told me about TEN. She said there was a lot of business you could access as a WBE. I applied for the inaugural Women’s Business Accelerator.” How did you benefit from TEN?

met in New York City, and the story is too good to leave out. Katrina’s earlier career was spent as an art director in NYC’s fashion industry. She did the visual art direction planning for Henry Bendel on W. 57th St. And if you haven’t been in that neighborhood, check it out. One day she was out shopping for props at a thematic antique shop in Soho called

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“I enjoyed meeting other women business owners, hearing their stories, how they got started. I was able to build on experience of a lot of professionals, to expand ideas, and learn about opportunities.” What’s it like being married to your business partner? “We have a good working relationship. It’s been 14 years. We don’t always think the same way but are open to each other’s suggestions.”


How is your business expanding? “Significantly in the healthcare market and as innovative product designers. We bring new products to market such as solar signs. This is a cool jump from our iconic corporate signs like the 5 Star Bank signs that grace the city’s skyline. What are the challenges of being a woman CEO? “When I feel strongly about a situation I want to pursue, I feel I have to line up a lot of backup reasons to support my vision.” Katrina finds the environment in Rochester to be open and supportive to women biz owners. Meet Dawn Aprile CEO & Glamping Diva, Luxe & Stars Glamping. Have you ever heard of it? I have! My husband and I spent one of our most romantic vacations glamorous camping. You’ve got to try it. Design + Numbers = Developer. That is 534

the formula that describes Dawn. She’s the perfect blend of intellect and creative. Whenever we get together I wonder what she’s going to be wearing and what’s on her mind. A typical day for Ms. Aprile consists of everything from negotiating a lease agreement, to working with architects and engineers, to obtaining financing. Why glamping? “The need. Our hectic, stressed, technology driven lives have created the need to reconnect with nature. And it’s a perfect fit for me, combining my love of the outdoors with walking a site to determine its viability as a good investment.” How did Luxe and Stars come about? “I stumbled upon the concept 10 years ago, so when I was getting my masters degree, I wrote my thesis on Glamping.” How did theTEN program assist you as a CEO? “I met you, Alana! And other successful

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women who have become my advocates. We all need to be each other’s advocates. The more women can support one another whether in finance or coaching, the wider the path for women entrepreneurs to run out of the gate. It’s all about women supporting women. A startup has a lot of uncertainty. For other successful women to provide resources and their expertise makes that path easier. We look forward to glamping with Dawn at the grand opening of her first destination at Watkins Glenn in 2020! Jean Kase is actively involved in a national effort to help women startups access business and financial resources. Locally, she is an investor in the Rochester Angel Network (RAN), in addition to her role as Executive Director of TEN. To reach her and to learn more about The Entrepreneurs Network, go to www.ten-ny.org. Alana Cahoon is the creative coach and founder of Grow 2 B U, LLC; using her business acumen, mindfulness training, and intuitive healing to bring clarity, purpose & prosperity to her clients’ lives. www.AlanaCahoon.com


{ FIRST FITNESS }

THEY DIDN’T KNOW BY MARTHA CONAN

They Didn’t Know: My Personal Journey with Lyme Disease documents author Martha M. Conan’s experience battling this crippling illness in three parts: first, her youth, family relationships, and numerous misdiagnoses; the second, her Lyme disease treatment with her first Lyme doctor; and the third, her Lyme treatment with her second Lyme doctor and where she is today.

young age and had two brothers and one sister. Her father was a physician and her mother was a social worker who remained home to take care of the children. Snow and water skiing, swimming, and hiking were

Conan powerfully depicts how her disease has changed everything that she does, will do, and hopes to do in the future. She focuses on the medical issues of Lyme disease - with her doctor’s treatment and her faith, Conan knows there is a light, even a small one, at the end of the tunnel. Conan hopes that readers will be encouraged by her journey and find a doctor who understands what the patient is going through and sees the whole picture. After eleven years of misdiagnoses and the struggles of finding a doctor who treats Lyme, Conan hopes that her story will raise awareness about Lyme disease. This is a worldwide epidemic that can become chronic and alter a person’s life forever. About the Authors Martha M. Conan grew up in central New York. She was adopted at a 536

ceramics and art history. She went on to graduate school at Syracuse University and received a degree in rehabilitation therapy with a focus on mental health and substance abuse. Wanting to learn more about holistic healing, Conan applied and was accepted into a program for acupuncture and Chinese medicine at New York State Chiropractic College. Unfortunately, she was not able to complete her second master’s degree due to her declining health. When Conan was diagnosed with Lyme disease, she was able to implement the information she gained throughout her years in school to forge ahead and look outside of the box to heal. She has a strong Catholic faith. As a result of her complications with Lyme, Conan is not able to work, but does run a Lyme support group in her home for Lyme patients and their family and friends. She is a member of ILADS, the International Lyme and Associated Diseases Society and on the board of the Empire State Lyme Disease Organization.

common activities, as well as attending concerts, football, and basketball games. Conan attended a Catholic high school and college while studying

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Please join Martha for her book signing at Rochester Woman Online’s June 2nd Health, Wellness & More Expo at Penfield Sport & Fitness Center from 10-5pm.


{ WELLNESS CONNECTS }

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{ HELPING PEOPLE HEAL }

ROCHESTER GENERAL HOSPITAL VOLUNTEERS BY BECKY PICONE

Some studies have shown that during a five-day stay in a hospital, upwards of fifty different people may come into a patient’s room: Nurses, doctors, social workers, housekeepers, volunteers, physical therapists, care managers, food service workers, maintenance…you name it. What if every staff person – no matter the role and title- who goes into a patient’s room could make a personal, meaningful connection with the patient? Rochester General Hospital is looking to make this a reality with Care2Connect, a pilot program helping to foster personal connections and bridge the gap between patients and their care providers. Inspired to make a difference Business owner Lana Limpert found that frequent work travel was causing her to feel a bit disconnected from her home here in Rochester, NY. The desire to be more engaged in her community, paired with her thoughts about retiring in the near future, led her to start looking for new enriching activities that she might like to be involved in. It was in reaching out to Lifespan, a local agency that helps link seniors with various volunteer opportunities, that Lana learned of connection fostering programs, such as ‘Living History’ and ‘Tell Me More’, which have been successful in other hospitals. She became inspired to bring a similar effort to Rochester General Hospital. As Lana explains, “Hospital beds can be so dehumanizing. This program would allow staff to learn about who the patient is as a person, and help them to find common ground. It’s great for two people to be able to connect on something for even 540

a moment that will cause everything else in their environment drop away. What a perfect thing to have happen in a hospital.” Lana met with Volunteer and Guest Services manager, Doug Della Pietra, in August of 2018, to talk about the logistics of bringing this program to Rochester General Hospital. They knew this would be a big undertaking, as building the infrastructure for such a program requires the cooperation of

many people and working within hospital guidelines could be complicated. They also knew that they wanted to get it right from the start, but as Lana put it, “you don’t know what you don’t know”, so they would just have to figure things out as they went along. Ultimately, they enthusiastically and hopefully decided to go for it. Before long, the hospital was fully on board, and the many nurses and doctors they met with to discuss the program were all in.

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How it works… Care2Connect is all about creating opportunities for connections between patients and the caregivers that tend to them during their stay at the hospital. A volunteer will sit with each new patient admitted to the hospital, learning about their interests, happy memories, favorite things, and anything else they would like to share. Patient responses are recorded on a small poster that will hang outside the patient’s door for visitors and medical staff to take a look at before entering the room. These little glimpses into a patient’s life can spark simple exchanges that add a personal connection when caring for health needs. Perhaps the patient has played the piano since childhood, or their favorite memory was vacationing in Peru. Maybe the patient enjoys spending time with their many grandchildren who live locally, or they are a veteran and lived overseas for many years. Whether a nurse also plays the piano, or a doctor asks about the veteran’s experience overseas, the small amounts of information shared can lead to many moments of personal connections during a hospital stay. These personal interactions humanize the patient, but also benefit the staff. Caring for patients can be stressful, and can lead to burnout for many medical professionals. Moments of personal connection can help alleviate some of that stress, and enhance job satisfaction.


{ SHIFT+CONTROL }

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{ HELPING { SHIFT+CONTROL PEOPLE HEAL } } “Rochester General Hospital is looking to make this a reality with Care2Connect, a pilot program helping to foster personal connections and bridge the gap between patients and their care providers. ”

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In an early Care2Connect interview, a volunteer explained to a nurse what the program was and that the patient was telling her about his love of golf. It just so happened that the nurse’s husband was a golfer, and she immediately pulled up pictures of him on her phone to share. For that small measure of time, they were connecting as people and everything else melted away.

One such woman told a volunteer that she wasn’t interested in having a poster, that she ‘really liked her peace and quiet’. She was amazed and happy when the volunteer asked if she would like that to be noted on her poster, so that people would understand and respect her desire to keep to herself. She even ended up sharing a few happy memories and asking to have them added to her posted as well.

Patient participation in Care2Connect is optional, and some are understandably wary when they meet yet another person who wants information from them. However, it doesn’t take long for them to realize that the volunteer is only looking to know who they are as a person, and before you know it, the patient is enjoying the experience of reflecting and sharing a little about themselves.

Volunteers are the heart of this program Although Care2Connect is still a pilot program, and is being carried out in only one unit, it is easy for Lana to imagine that it can someday be a standard practice throughout the hospital. When one program participant was moving to a different unit, he asked that his Care2Connect poster be moved with him. It won’t be long before

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other patients and family members see a poster, or learn of the program and want to participate as well. Since the program is still in its pilot phase, Lana and her team are constantly evaluating and adjusting their processes in the hope that they can roll out the program officially this Fall. For this to happen, it is vital that there are enough Care2Connect volunteers who are available to meet with patients and create their personal posters. Care2Connect with us! If you are interested in becoming a Care2Connect volunteer, please fill out an adult volunteer application on our website: RochesterRegional.org/makeadifference, or call (585)922-4328 for more information.


{ SHIFT+CONTROL }

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{ BALANCED LIFE HEALTH COACHING }

THE PERFECT STORM THAT LEAD TO GREAT AWAKENING BY LORI NOLAN

I wanted to write something a little different this month, I wanted to connect with you, the reader, in a different way. I normally write and share education, ideas, ways to apply, etc etc. But this month, I want to share a little snippet of my story, because I speak to so many people, mostly women, who I think can identify with where I’ve been. We go through many seasons of life as women (and men too), and we need to learn to adapt and change with them. They differ in severity from person to person, because we are all so unique in our make-up, that’s why you will hear me say over and over again, there is no ONE way to treat people. Some of us may be in our “peak” during our 30’s and 40’s, while others struggle during that time, maybe due to later life pregnancies, careers, or just doing life as a grown up. For me personally, I had my 3 children while I was in my late 20’s, and my youngest child at age 30, so by the time I got to my 40’s, I was feeling fabulous and in great shape, probably at “peak performance” around age 45. But then, the storm started……Perimenopause! I don’t know why women dread menopause, maybe it’s the unknown, the changing body, moods, and so on. I know we all look forward to no more menstrual 544

cycles, that’s for sure. I’m no different, I saw and felt the changes and had no clue what to do. The one thing I was absolutely sure of, from all the education and knowledge I have, was that I did not have to settle for what the “typical” menopausal woman looks like and feels like. That was absolutely not going to be my destiny. And it certainly doesn’t have to be yours, if that’s where you’re at currently.

It was probably a 3 year process in total, until I found my answers. Let me pause right here and give you all some good news, you do not have to be rendered powerless to these changes, you do not have to do everything well intended doctors tell you, you can champion your own health because no one, not anyone, not a doctor, not anyone, knows your

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body better than you do! We all have a God- given gut instinct, and believe me, every single client that has walked in my door already had the answer to their optimal wellness, they just needed some navigating, just as I did. I worked with several different practitioners until I found my answers. I didn’t want hot flashes, weight gain, and the dreaded mood swings and instability I was dealing with ( aka hormonal imbalance) I wasn’t liking what I was hearing, but didn’t stop until I started experiencing change, the kind of change I was looking for that worked for me and my lifestyle. The funny thing is, I knew in my “gut” but I needed some guidance and navigating also. So why am I sharing all this? To let you know that I’ve been where you’re at, or maybe where are headed, depending on how old you are. I share this to give you hope and encouragement, not to mention empowerment! Like I said, we all need to champion our own health. No one else is like us and does life exactly like we do…there are so many variables. Align yourself with practitioners who can guide and support you, while providing education that you can apply and see sustainable


{ A BALANCED LIFE }

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{ BALANCED LIFE HEALTH COACHING } “We go through many seasons of life as women (and men too), and we need to learn to adapt and change with them.”

guide and support you, while providing education that you can apply and see sustainable results from. Some changes in food, lifestyle, stress management, and so on. Be open to learning so that you can experience the best! We don’t have to be the typical menopausal mess of woman that is such the norm it seems. Quite the contrary, menopause and post menopause is like the Great Awakening of life, and that’s where I’ve landed.

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I’m happy to report, that I have finally got my body back! I mean the whole thing, from moods to weight to energy. I feel like I did when I was at my best back in my mid 40’s! My belief is, that if I can do it, anyone can do it. I had to make some sustainable changes that are now just regular practices in my everyday life, and I’m grateful that I was able to. If any of this resonates with you, please don’t hesitate to reach out! I offer initial consultations to listen and learn more about you. When you want to make a

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change, learn to navigate your health and wellness. I’d love to join you on the journey. You can visit my website www. balancedlife.life, email me at lorinolanhc@ gmail.com, call or text (585) 755-1880. My practice is conveniently located in the village of Pittsford in the Old Pickle Factory.


Why Work With A Health Coach?

* Tired of a one- size fits all approach to Nutrition? * Confused by the latest fads and trends with food? * Drained from toxic relationships? * Overwhelmed by stress at work? * Fed up with nagging cravings and stubborn weight challenges? As an Integrative Nutrition Health Coach, I will guide and empower you, while providing ongoing support as you set goals and make sustainable changes that improve your health and happiness. Together we will navigate your unique bioindividulaity to find what truly works best for you to achieve a more Balanced Life.


{ YOU MATTER }

FEELING LIKE THE PUPPETEER BY JUDI SWANSON

My home is in lovely Rochester, NY. The weather can change dramatically in one day. You can begin the day with summer, quickly switch to winter, and end up with spring. Or a morning start of spring can heat up to summer and end with snow and sleet. One single day can be marked with highs and lows all within 24 hours. Seems life can be that way. The other day when the weather was doing whatever Mother Nature wanted to be doing which is completely out of everybody’s control the word control keep popping up in my brain.

relationships and experiences. It can suck the fun, joy, and learning out of life.

with people who cared about me because I am me.

Guess what? At the end of the day, every day, we are the only people we can control. Yep us. Can we TRY to structure, guide, pressure others into things, Yes. Yet how others respond and react is on them. The way we respond and react is all ours. Once you embrace this as a way of life it is so freeing.

My insecurities within myself led to controlling actions outside of myself. One day I had a moment of clarity. Some might call it an epiphany. I feel we always know within ourselves what is right and true for us so I feel an epiphany is our internal truth speaking up pretty loud and bringing us clarity. I decided it was time to change. To let go of my need to control others and get better with myself.

One of my most powerful learning lessons in life was this one. I used to feel responsible

Control is defined by Merriam-Webster as power or authority to guide or manage, to exercise restraining or directing influence over. Our world, personalities, life experiences are filled with control everywhere we go. Emotions, how you dress, interact with others, the food you eat and so much more involves control. With all this changing weather it seems like a good day to talk about control. In reality what do we control? Sometimes we like to think we control others, control situations, and are in total control of our lives. Life will happen in the order and way we want it to because we can control that. People will act the way we want them to because we control that. We think we can control who likes us, our jobs, when and where we will meet the person of our romantic dreams, etcetera. Think about the pressure of feeling like we are the puppeteer of the people around us. The pressure this puts on us and all of our 548

I began by working on myself with improving my sense of self, worthiness, confidence. This was daily and consistent to change the self-talk in my head to affirming, strong, positive. I developed a statement of strength or mantra that I would say a LOT, especially when I was doubting myself. It is “I am brilliant, bright, brave, and beautiful”. for others happiness, decisions. I did not want to let anyone down. Somehow I was responsible for the emotions others were feeling. If a person in my life was struggling I needed to take an action to fix things. This was exhausting and draining for me. It created addition stress in my relationships. To me my way of living life and making decisions was the best and right way. I was not trusting others and giving them credit for who they are what they were choosing to do. I was not trusting the value of the person I am and that my relationships were

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In my relationships I stepped back. I listened more, gave less input about what someone else should or should not do. When others would ask me what I thought my feedback was based as options and targeted on what others had told me about what is going on. I was still supportive. It just looked different and was much healthier. Floodgates of great growth and learning happened to me because I was more receptive to taking in the fantastic information and perspectives of others. As I felt more confident and worthy about who I am I felt more in control with myself.


“One of the happiest moments in life is when you find the courage to let go of what you cannot change.�


{ YOU MATTER } In my relationships I stepped back. I listened more, gave less input about what someone else should or should not do.

I am so much happier with who I am. It incredibly freeing to know that while I am and always will be a supporting, caring, empowering person for others, I am not responsible for others happiness. I am responsible for my happiness. So when my life reflects a Rochester weather day of spring, winter, then summer I’ve got it in a good way. If someone needs a jacket or umbrella will I offer mine? Absolutely! I just will not force it on someone and tell them they have to take it. If they say no thanks will I feel rejected? Nope. Because I have all of my happiness and joy within me. My letting go of trying to control of others 550

helped me to gain control within the person I wanted to be. The changes I made in my interactions and relationships helped to empower others more, because I was listening and validating them as confident, competent amazing people. There was a domino of other incredible things that happened when I stepped back and let the Universe do its magic.

human who matters greatly in this world. When you focus on taking actions to support and empower yourself the ripples will impact everyone around you. You become more resilient, stronger, and healthier. Your relationships will become deeper, more powerful and fulfilling. There is great inner freedom and peace that fosters a happier person.

There is a quote by tiny buddha that says “You can’t control everything. Sometimes you need to relax and have faith that things will work out. Let go a little and let life happen”.

“One of the happiest moments in life is when you find the courage to let go of what you cannot change”.

You are an amazing, wonderful, champion

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So everyone let’s go get happy.


{ MANIFESTING YOUR TRUE PURPOSE }

CREATIVITY: WHERE THE MAGIC LIES BY LISA WAGNER

How using your innate need to create can help you gain a sense of peace. Imagine your busiest day recently. Think back about how you felt like you needed at least three assistants, a personal chef and someone to do your laundry because you’re being stretched like a tension band about to snap. As if there are these tiny tears that threaten to finally let go and take your eye out. So many times, throughout our lives, every one of us over-schedules our days and tries to be that ideal person that only we expect of ourselves, by the way! Did creating ever enter your mind (unless it was about what the heck you had to make for dinner when you’re dead tired)? Was there even a moment for that? Probably not. So, what would happen if you decided to make creating a daily priority, even for just ten minutes a day? Making creativity a non-negotiable is part of that proverbial balanced life we are all striving for. Tapping into that right brain not only allows that over-worked left analytical brain to shhhh for a while and rest. It also allows our humanity to show up and shine.

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Creativity is one of the most versatile and option-filled arenas. We all have that innate ability to not only desire but find ways to be innovative. Why do you think Pinterest is so popular?

When I am in a lull about what to do next in my artwork, I love to turn to my Flickr app or walk our art building at Anderson Alley and see what others are doing in their creative brains. What

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colors are gorgeous together? What shapes make me swoon? Seeing two subject matter together like you’ve never seen, invoking feelings you’re witnessing something truly special. Hearing the stories behind the why of it all. That’s magical. Have you ever thought that your life would make a great book because it would seem like it’s probably fiction? I mean, who can make up this real-life stuff that we see every day?! The twists and turns that we all face whilst attempting to smile and look pretty throughout it make each of us our own superhero’s. So, how could you turn that on its head and make it something that speaks to yourself and those who love a good story? I have a family member that struggles with a chronic and at times, a debilitating condition. Being and feeling helpless to stop the inertia of chronic conditions renders most of us paralyzed. During a particularly sad and gutwrenching day, I picked up my paint brushes and started putting my feelings on a canvas. Within an hour, I had my emotions out of my pain body and expressed in this beautifully vulnerable way. Now, not only did I feel lighter, but I also created a piece that others who are riding this wave of mind funk could


{ TRAVELING WITH ROCHESTER WOMAN }

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{ MANIFESTING YOUR TRUE PURPOSE } “Your creativity can change your life and help heal our world. Glennon Doyle said that “right now life is like that sweaty, smelly, hot yoga class. We need to deal with our pain to heal the world.”

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riding this wave of mind funk could relate to. That allows healing not just for me and my family member but for anyone else who knows this particular story. My students have also been able to do the same for themselves and it’s such a privilege to witness. To see them leave my studio with a renewed sense of self and empowerment brings a huge smile to their faces and they seem to walk out afterward a little lighter. That’s just pure gold!

to do or be.” “That old boyfriend was a real jerk to me. Why did I allow that?” “Why do I feel so alone?” All of these are a painting, a short story, a song, a poem, a new recipe, a badass outfit that frankly deserves a cape. Not only is recognizing what it is that troubles us that makes us brave but the fact that we are willing to dig deep and find out the why so that we can creatively solve their entanglement on our hearts is essential in our growth as evolving beings.

So, let’s say that you have something (because don’t we all?) that has rocked you world and shaped your personal story. How could you express that externally to heal those dark areas that render us wounded and rocking in the corner? “The boss wasn’t and is never happy with any of my work. I’m so sick of not being good enough. They’re impossible to please.” “I have no idea who I truly am and what I’m supposed

Once we all decide to truly look at our current inner dialogue and tapestry, that’s when we can decide to run straight into the pain and work our way out of it. Creativity is the mother of healing. We get to craft our own story that we can fill with grace and kindness, letting ourselves off the hook for all the imperfections we demonize on the continuum. Who knows? Maybe they were our strengths all along? We just didn’t take the time

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to look at them for what they were here to teach us and those who need to hear how you broke free. You may save them or even yourself from going down the rabbit hole never to be seen again. Your creativity can change your life and help heal our world. Glennon Doyle said that “right now life is like that sweaty, smelly, hot yoga class. We need to deal with our pain to heal the world.” That’s how powerful you are! You looking for innovative and fun ways to tell your story or be free from it for even a few minutes each day allow joy and light to radiate out. You’re now allowing others to share in that. What a beautiful gift we all have to offer one another! So, how will you decide to be a creative being today and every day? It’s time to show up and do the beautiful work you’ve always been meant to do. We’re dying to see it!


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CONTACT US TODAY 585-352-3300 556

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{ COUNSELING MOVEMENT }

POSITIVE BODY IMAGE BY NICOLE LAMBERT

How Parents Can Model A Positive Body Image For Their Children Every where and every day children see and hear messages of what they “should” look like based on how our society defines “beauty”. We live in a society that has a very narrow view what is beautiful. The problem with this is that “beauty” is subjective, not objective. It is true when they s a y, “ B e a u t y i s in the eye of the beholder”. There is no right or wrong way to be beautiful. We don’t celebrate our own beauty and uniqueness enough. Children soak in almost everything that their parents/ caregivers do and say. Parents and caregivers are the first step in helping their children develop a positive body image. Here is a list of some things parents can do to help model a positive body image for their children. With practice and repetition, these items should help you improve your own body image too! To get you started… 1.Don’t normalize body-shaming. Be aware that children often hear when you say, “My thighs look way too big so I’m going on a diet”. If you are trying to lose weight or don’t like certain parts of your body, talk 558

about it in a “healthy” way. What I mean by this is saying things more in a way that promotes a healthy lifestyle. Instead try, “I’m trying to lose weight so I can be more active and healthier.” 2. Listen to your children if they express that they don’t like parts of their body. Just being heard can go a long way. Take it a step further and

sympathize that you have felt less than perfect at times and talk about ways you were able to get through it. 3. Embrace the ways in which your body is different from everyone else’s. Try to teach your children that everyone has a healthy weight that their body functions best at. Emphasize the fact that everyone’s body is different and it is not realistic for everyone’s body to look the same. 4. Focus on a healthy lifestyle—teach

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your children about how healthy foods fuel our body to be its best. 5. Make exercise fun—be creative with this and allow your children be a part of planning physical activity for the family. 6. Focus on your child’s strengths and talents. Encouraging your children to embrace their talents and strengths builds selfconfidence.

self-esteem.

7. Focus on your child as a whole and not in parts. This means not making comments on your child’s size or shape. That can lead to selfconsciousness and decreased

Modeling a positive body image can be extremely challenging, especially if you aren’t completely comfortable in your own skin. If you are having a hard time accepting your own body, don’t hesitate to reach out for help. When you work on your own body image, become comfortable in your own skin, and accept who you are, it’s empowering. Your children will notice and will be more likely to follow in your footsteps.


Do you Þnd that while you strive to be physically healthy and strong, your emotional and mental health is suffering? My aim is to help you Þnd a balance between your mind and body; to create a still mind for your active body. My name is Nicole Lambert. I am a: - Licensed Mental Health Counselor - Nationally CertiÞed Counselor I specialize in: - Body Image Issues - Emotional Eating - Weight Loss Goals & Maintenance - Self-Esteem - Depression - Anxiety - Athletes/Student Athletes - Those who are active/want to be more active

I work with: - Adolescents - Teens - Adults of all ages I also work with a wide range of individuals with other emotional or mental health challenges. What ever it is you are going through, don't hesitate to reach out. I’d love to learn more about you and I’m happy to help!

www.movementcounselingservicves.com

(585) 257-0529

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(585) 218-4110

I WWW.ROCHESTERFITNESSEQUIPMENT.COM


{ IN HER DEFENSE }

INVASION OF YOUR SAFETY BY DAVE JENKINS

This recurring column by David S Jenkins of Rochester Personal Defense, LLC will explore different areas and methods of personal protection and self-defense. Topics will range from using specific tools, techniques, or even yourself and your mind as the weapon. The goal is to create a more aware and safer you! Questions or suggestions are welcome! Burglary or a home invasion is scary. It is an invasion of your safety, sanctity of your home, an overall violation of us to be safe in our homes and yet, most people do not know what, how or when to defend themselves or their home, or even what limitations may be in place.

Let’s break this down some more. We just had an incident in the city last week where someone had already broken through an exterior door and was in the process of breaking through a glass paned interior door of the home. The homeowner, who was in their 60’s, yelled at the invader to leave. That did not work. As the invader continued to smash their way into the home, the homeowner, believing their life to be at risk, used a rifle to defend themselves by shooting at the invader. The invader was not hit by the bullet, but by fragments from the wall and or the doorcausing some minor injuries. Incidentally,

Ny State defines burglary as unlawfully entering or remaining in your home – with the intent to commit a crime while there. This someone coming into your home without your consent. If someone walk into your home via an open door, they’re committing Trespass. That’s it. If they break down your door to gain entry to assault someone, or steal your belongings, then they are committing a burglary. There is a difference in the two crimes and the response under law is different as well. A burglary can be prevented or stopped by using any and all means available to you- even including the use of deadly force. In the case of someone committing trespass, you cannot. Essentially, if someone breaks down your door, and their goal is to steal your property, the are committing a burglary. My question is this: Is your TV worth someone’s life? Your PC? Laptop? Even a pet? Believe it or not, NY Law does not allow you to use deadly force to protect a pet. 564

this also caused him to stop breaking down the door. His injuries resulted in his being arrested and charged with Criminal trespass but not burglary. Only the police and DA know why he was not charged with Burglary or the attempted burglary. The questions begs: was this homeowner justified? Possibly, possibly not. It will all come down to what law enforcement officials, the DA, and others decide. They will look at the reasonableness of his actions, the unreasonableness of the invader’s actions, and weigh the facts to determine what the homeowner’s reaction to the event was. Although the homeowner was not initially

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charged, that could change. I am not saying he SHOULD be charged, I am just saying that it’s not a done deal until the DA says it is. The homeowner may have been justified based on his perception of the event. Remember, the law is not just about what is written on the paper. It is also about what was happening at the time. The term ‘reasonable’ and ‘reasonably believes’ is prevalent throughout the laws regarding use of force in NY state. The word ‘reasonable’ is supposed to be inclusive of varied life experience, abilities, and the actual situation. Since no two defensive encounters are the same, there is no way to set a standard to judge them by. The real determining factor is what is your instinct (or your ‘gut’) telling you? What did you feel, think, or believe at that moment? What were your fears and needs during the incident? The word reasonable takes all those factors into account. What none of us can judge is the feelings of the homeowner at that moment. I suspect and mix of fear, anger, surprise, and concern at the very least. Add that to the stress of the encounter, and you have a situation where you will need to make a serious decision in a split second because someone is kicking in your door and coming into your home. At that time, we don’t need to worry about why they are breaking into your home, we don’t need to think about their life choices, and we don’t need to worry about HOW it is happening. The fact is this: It IS happening, and you need to do something to stop it. The police will not get there in time. They’ll arrive after the invader has left, after they have stolen your property, or after they have attacked you.


{ IN HER DEFENSE }

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{ IN HER DEFENSE } “I urge you to be aware of your rights and responsibilities in defending your home in an event such as this. We provide use of force training to anyone, firearms owner or not, that wishes to learn.”

You are responsible for your safety. You are your own first responder, so have an active role in your rescue! This homeowner was faced with an impossible decision. “Do I use my rifle, or do I try something else like run and hide?” I can only guess how scary this must have been. I have had the opportunity to interview numerous people that have been in self defense situations. They ranged from a simple fight, to sexual assault, rape, and home invasion. Some were forced to use a firearm, while some were not. I can tell you from their perspective, that this is one of the scariest and unnerving situations that you could face. when someone is smashing in your door to gain entry to your home at 3 in the AM, it is a good bet that they are not there to sell cookies or ask for directions. They are there to victimize you and they are unafraid of you being home. Their goal is to

gain entry to your home, steal your property or assault you. I urge you to be aware of your rights and responsibilities in defending your home in an event such as this. We provide use of force training to anyone, firearms owner or not, that wishes to learn. We even have a course dedicated to the use of force laws in NY State. Learning about your allowances and limitations can be very empowering because of the knowledge gained from these courses. You will probably be better informed than most people. This knowledge can keep you and your family safe. This knowledge can also keep you aware of factors that will dictate your actions in an event. The problem is, you must know ahead of time and make some tough decisions in advance. If you are concerned about someone entering

your home, either by stealth of by force, contact us for a Home Security Assessment. In this assessment, we will walk around your home and make suggestions on any improvements we feel would make your home safer and more secure. Some of these would involve better locks, trimming shrubs from the doors and windows, obtaining an alarm system, etc. Look Dave Jenkins up on his company’s website at www.safeinrochester.com, or call him at 585-406-6758. He always more than willing to educate, chat, or work with you to obtain your goal of education and safety. Rochester Personal Defense and The LionsPride Training Group are the area’s predominant self-defense and personal protection education company. Come find out why!


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{ A LOOK AT OUR TEAM }

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105.5 The Beat Radio Personality Sierra Monae was photographed at the studio of photographer Christopher “Goodknews” Cardwell for the latest edition of RWO’s “Something 4the Sista’s”. Make-up courtesy of Rosalind Matthew with clothing by She Says So Boutique.

Rochester Woman ONLINE is the premier professional woman’s online publication in the greater Rochester area. Our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, dining, lifestyle and personal perspectives, as well as a spotlight on local area women. The electronic magazines are distributed freely through your favorite app store and will be in your inbox electronically by the first week of every month. The publication is available free of charge. Please feel free to contact publisher Kelly Breuer at 585.727.9120 or you can email us at networkrocqueen@gmail.com. Download our current media kit at www. rochesterwomanonline.com. The magazine is published 12 times a year by Rochester Woman ONLINE. Copyright © 2017 Rochester Woman ONLINE. No part of this magazine may be reproduced or republished without the consent of the publisher. Rochester Woman ONLINE is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of Rochester Woman ONLINE and will not be returned.


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SIERRA SIMONAE DUNKLIN BY CHERYL L. KATES I PHOTOS BY CHRISTOPHER ”GOODKNEWS” CARDWELL

An Interview with Radio Personality, and 105.5 the Beat’s very own Sierra Monae

They are struggling just like the next man or woman to make a name for themselves and build a fan base. With all these alternative choices, it’s much harder to do than it used to be.

For decades, WDKX held a monopoly on the R & B/ HIP Hop/ Old School genre of music in the Rochester area. At first, we only had FM/AM to choose from. In this age of technology, we are flooded with options and no longer must settle for less than what we want to hear. Alexa, play Buju Banton! Now we can hook up our smartphone through our car radios and customize our play list. Music we want to hear, oh yeah and with no commercials. Plug in an alternate source radio station, such as I Heart Radio or Pandora. And don’t forget, we can also grab a subscription service such as Sirius Radio. What about all of the podcasts? Self-promotional, social media DJ’s? And alternative radio stations popping up? With the multitude of choices for our listening pleasure, where does that leave the local radio personality?

Let’s not forget the radio personality business is also a male-dominated career choice where women struggle to get a seat at the table. As in any career in the entertainment world, it helps if your pretty. Many local radio

personalities’ also end up as hosts for local concerts, events etc. Their job is not just seducing your ear drum, they become public celebrities in the community. RWO is pleased to have local radio personality, Sierra SiMonae from 105.5 The Beat, Rochester’s new competitor to “ the X” as our special feature MC at the upcoming fashion show, April 25th at the Rochester Museum and Science Center. So, who is this “new kid on the block” doing the microphone checka? She’s blonde. She’s beautiful and she’s rocking the airwaves. Radio personality Sierra SiMonae Dunklin. Sierra shares a favorite memory with RWO saying, “One of my favorite memories is the first time I ever hosted a show at the Blue Cross Arena. I remember as a kid, at around 12-years-old, I was in a competition and lost. I always told my Mom I was going to make it back on that stage. So, when that day came it was surreal. Just seeing my career and dreams come to fruition is an accomplishment within itself. Being a radio personality, hosting shows, it’s all my reality now.

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{{ COVER COVER STORY STORY STORY }} { COVER } “Whether it’s right at home on the radio with my team at 105.5 , The Beat, but syndicated in 20 different cities or it’s hosting on your T.V. I plan to be heard and seen across the globe!”

. Six or seven years ago, that was just a dream and I have the Facebook post to prove it!”. I wanted this so bad. I learned everything step-by-step and I came on the scene with no prior radio experience. I had to really go hard at it. I’m loving it and learning everything I can”. When Sierra is not on the radio, she is employed by American Airlines. She is truly a people person who enjoys working in customer service and meeting 578

different people from all walks of life and cultures. Of significant importance, Sierra found she first learned things come to a point where you must become your own advocate and forget who is for you or against you. It was a big lesson and included proving to herself she was capable of achieving anything she set her mind to. She blocked the naysayers and went after what was hers! She finds support from her family, parents, siblings, and friends. They are a

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very important part of her life. Her son ArReis is the most significant person in her life. “Even when I don’t have the courage or the strength, somehow, some way I find it in him. He makes my life complete. He’s an amazing, respectful and very intelligent boy, whom I teach through action. I know he’s watching, so I show my son no matter what, you can have dreams and work hard to make them come true. I’m thankful everyday and I’m truly blessed to be his Mom”.


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“I see so many women and girls and I feel like we all have something amazing to bring to the table. But now that I am looked at as such and I have this platform, I do recognize my story is one of positive influence.�


{ COVER STORY } “I want to inspire our women and girls to be their very best version of themselves and they too can do anything they put their minds too.”

Sierra aspires in 5 years, we will find her on a national platform. She indicates, “Whether it’s right at home on the radio with my team at 105.5 , The Beat, but syndicated in 20 different cities or it’s hosting on your T.V. I plan to be heard and seen across the globe!” Sierra wants to give all of our readers this message: “Listen, I know it sounds like a cliché but don’t give up. Nothing worth having comes easy! It takes dedication but it also takes pain and sacrifice. And when it becomes painful just know it’s growing pains. It’s like working out to build muscle. It hurts…bad…but the end results make it all worth it. Stay steadfast in your faith and never ever give up!” Many public figures find there is an expectation from them to be a role model because they are in the public eye and Sierra was no exception to this philosophy. She says, “I’m going to be honest, this was difficult for me because I never saw myself as a role model. Mainly because I’ve never seen myself as someone to imitate or look up to. I see so many women and girls and I feel like we all have something amazing to bring to the table. But now that I am looked at as such and I have this platform, I do recognize my story is one of positive influence. I’m more mindful now. And not to mention, so many of our little girls need this. Someone they can relate to. I want them to know I was just like them. Same streets, same schools, same rec centers. And I embrace it now. I want to inspire our women and girls to be their very best version of themselves and they too can do anything they put their minds too. 582

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{ I LOVE SMILEZ }

A JUDAS AT YOUR TABLE BY YOLANDA SMILEZ PHOTOS BY CHRISTOPHER “GOODKNEWS” CARDWELL

Welcome to the “I Love Smilez” column by your local Rochester, NY comedian, that’s me, Yolanda Smilez! My goal with writing this column is to make you smile by the end of every read. I hope here, you will find you can smile, even when things in your life are not going right. Keep this in mind, “No matter what you go through or are going through, you will smile again”. It’s a known fact, smiling gives power and energy to the human soul. We must try to always remember this. Do you have a Judas sitting at your table? Yes, girl, she betrayed you. Talked about you to everyone. Started rumors about you. In your mind, “That’s my friend. We are close. She would never”. It’s at that moment, you find out the rumors are true. Trusting a friend to protect your darkest secrets, emotions, and character but to find out their mission is totally opposite. I believe we all were betrayed in one way or another at some point in life. There are stages in your friendships where you feel naked in front of the world. Your smile is kidnapped. You have no clue of how someone could smile in your face, act like a team player, but the entire time they were secretly hating on you. All of us go through something and struggle with the trust issue. If we let

someone in our space and our energy, it’s because we trust the character we saw. Never forget, some people are like Halloween. They dress up like a friend. They look and sound caring. You feel comfortable around them.

You began to open the doors of your life to them. You helped them, when no one else would. To have this sharp pain in your back and you feel this wetness of being stabbed there. You’re in shock, because you can’t believe you were stabbed in the back

and someone kidnapped your smile. You become angry, bitter and upset with yourself because you didn’t protect yourself from the so-called friend. You are on a mission of revenge and your energy is shifted to negativity. You don’t understand how you got to this place of darkness. You are like Liam Nelson in the movie Taken. You’re doing everything you can to get your smile back as he was trying to get his daughter back. You’re rewinding all the evidence in your head putting all the clues together. You’re reading your bible to get strength: Deuteronomy 32:35 Ne w K i n g Ja m e s Version: 35 Vengeance is Mine and recompense; their foot shall slip in due time; for the day of their calamity is at hand, and the things to come hasten upon. Romans 12:17-19 New King James Version: 17 Repay no one evil for evil. Have[a] regard for good things in the sight of all men. 18 If it is possible, as much as depends on you, live peaceably with all men. 19 Beloved, do not avenge yourselves, but rather give place to wrath; for it is written, “Vengeance is Mine, I will repay,” says the Lord.

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{ I LOVE SMILEZ } “Don’t allow others behavior to stop you from being you. Just make sure you understand the relationship and signs people are showing, so you can protect your space. ”

At that moment, you are ready to pay the ransom for your smile back. You stop beating yourself up for being you. You are able to filter the disbelief, the anxiety of trusting, out of your system. You’re able to pour back into yourself and remove all the negative energy out of your space. The day comes when it’s time to do the exchange with your kidnapper, your Judas, your so-called friend. 586

You stand straight up and hand them the bag with the full amount of the ransom. You’re able to reunite with your smile, your hugging and kissing your smile. Letting your smile know you will never let another one take it away. Don’t allow others behavior to stop you from being you. Just make sure you understand the relationship and

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signs people are showing, so you can protect your space. Never allow them to make you wear a false mask. If you love for real, then love. If you are a giver, then give. Be smart of how you handle who you are. This way you always keep your smile! Better days will come.


{ IROCWOMEN }

A BOSS’D UP LINE-UP

KELLY BREUER

I am the owner and publisher of Rochester Woman Online, as well as Central NY Woman and Something 4 the Sista’s. I started in this business to empower, inspire and inform other women on everything from business to health and wellness, beauty inside and out and more! I graduated from Alfred University with a BFA in Graphic Design & Photography and have worked in the fields of print, advertising and design, and in corporate business for many years before starting my own businesses as a freelance designer and marketing professional and events coordinator.

SIERRA MONAE

She’s blonde. She’s beautiful and she’s rocking the airwaves. Radio personality Sierra SiMonae Dunklin. When Sierra is not on the radio, she is employed by American Airlines. She is truly a people person who enjoys working in customer service and meeting different people from all walks of life and cultures.

I have now been working in the fields of publishing, advertising design and event coordination a for over 15years. Working with different businesses and non-profits to help promote them to the community and help them grow is my passion. It has been an amazing journey so far and just growing bigger and bigger each year with all the amazing women I get to work with every day.

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YOLANDA SMILEZ

Yolanda Smilez, is a nationally recognized comedian, radio personality, highly sought after host and the founder of the ROC Awards. With much talent to her credit, she ventured into the world of authorship in 2016. She will release her debut novel, under her professional brand, Smilez Entertainment, in April 2018, titled Big Momma is the True Trap Queen. While establishing her presence in Rochester and abroad, she had taken notice of the talented members of her community; those that were working hard on their respective crafts with little to no recognition for it. From that, the first ROC Awards was birthed in 2012. Opening to rave reviews, the ROC Awards, under her leadership, entered into its 8th year. If there wasn’t more to her credit, Yolanda is also the co-founder of the Ms. Kurvie NY Pageant, which celebrates the beauty, talent and uniqueness of Kurvie women. Yolanda is one of the writers in the online Magazine Something for Sista’s her I Love Smilez column encourage others to find their smile again.


{ IROCWOMEN } “Featuring some of Rochester’s most amazing women who have found a way to become boss’d up.”

TIFFANY NICOLE

Tiffany Mccloud was born in Rochester NY to Charles and Kathy Mccloud. At an early age tiffany was drawn to making other girls her age and older feel better about themselves after experiencing bullying herself. In 2013 Tiffany started a positive body image blog entitled “The Diary of a Curvy Girl”. Her mission for the blog was to encourage other plus size women to embrace who they are as beautiful queens, and to remember the number on the scale is just a number and they can be fabulous at any size! In 2014 Tiffany won the title as Miss Kurvie Upstate NY a plus size pageant. In her year of reign she accomplished many goals, starting a mentoring program and ultimately entering a national pageant, to which she was crowned Miss Rochester Plus America 2016. Since then Tiffany has co created The Queen Code show with Kelly Pope. Which airs on 100.9 wxir FM radio, Tiffany has been published in several online articles with her blog The Diary of a Curvy Girl. Tiffany’s work includes being a mental health advocate as suicide survivor she wants to promote healthy mental health among the black community, as well as break the stigma surrounding therapy.

NATALIE LOUIS

SHARIAN JONES

Natalie has overcome many obstacles in her life and now she is helping women do the same. Natalie is CEO of Release The Queen In You Enterprises, LLC where she encourages, empowers and equips queens to break free from their past so they can move forward to get their breakthrough.

I have 3 beautiful grown college graduates Shanell Robinson who’s married to my son in love Rondell Robinson, Reginald Lane and Jeremiah Rose. I’m a US Army Veteran who has served in Saudi Arabia, Iraq, Afghanistan, Kuwait and have service in Operation Desert Storm and Desert Shield.

Natalie published her first book titled Release The Queen In You in 2015. The second book she co-authored with thirteen other amazing authors W.O.M.B Sisters Chronicles Volume 1 the following year made her a #1 Amazon Best Selling Author. Her third book Broken No More will be released on May 10th, 2019. Natalie has also traveled internationally as a motivational speaker empowering Queens to be the best version of themselves. Natalie is also the founder of Wonderfully Made Girls where she group mentors young girls in 5th-8th grade. She helps them to learn to love themselves just as they are. Natalie is a wonderful speaker, coach, and mentor. Natalie’s overall goal is to continue to travel the world sharing her message of faith, hope, and love. For more information about Natalie visit her website at www.ReleaseTheQueenInYou.com

I work for Windstream Enterprises Corp in the chat/email dept and I run the FASHION FORWARD EDITION Facebook page alongside my sister Mary Reaves who runs the IG page. I’m also a Evangelist Missionary at Zion Dominion Global Ministries where I work with Women In Ministries and I have had the privilege to go into homes of people and minister to them while sick, I’ve found my greatest work in ministering to young women and letting them know that they’re fearfully and wonderfully made and God didn’t make a mistake when He created them. I live my life to love my family and my friends and be EVERYTHING God called to me to be while I live on this Earth and make an impact wherever I go.

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{ SINGLE { SHIFT+CONTROL DOPE BLACK CHICK } }

WHO HOLDS THE KEY TO YOUR HAPPINESS? BY JESSICA LEWIS

If it costs you your happiness, it’s too expensive. All too often women find themselves placing the onus of their happiness on someone or something else. You’ll hear things like “he doesn’t make me happy,” “I’m unhappy with my current situation,” or “food makes me happy,” or “shopping makes me happy.” Do you know that the key to your happiness resides within you? There is not a thing or person on earth responsible for your happiness. Happiness comes from within. True happiness is having joy deep down on the inside. It doesn’t mean you won’t have bad days. It doesn’t mean you won’t get upset, but it’s the feeling that returns after you’ve reconciled your emotions. And, little do most people know, you have to practice being happy. I know that sounds a little weird, but think about it like this. Sometimes people dwell in their sorrow. Others are ‘Negative Nancy’s.’ You have to practice rebuking those spirits so they don’t become habit. Don’t sulk if you’re in a bad situation. Know when it’s time to move on. When it comes to other situations, know when it’s appropriate to keep your opinion to yourself. You may not like your co-workers shirt, but maybe that’s her favorite shirt. You may disagree with your supervisor’s approach to

solving a problem but that’s how he is choosing to deal with it. It’s almost like picking and choosing battles within yourself. Does this require a response from me? How will my words or actions impact the other person? Know that what you put out, you will get in return. People who do a lot of complaining

their thoughts and feelings and to find clarity. The process of putting pen to paper and then seeing your words on the page can help you solve problems while keeping matters in perspective and priorities straight. You may release pent-up emotions in the process which is a good thing, too. You can also try prayer. Praying to God allows you to tell Him all about it. Whatever is weighing you down, you can tell the Father. Some practice meditation or mindfulness. Positioning yourself to quiet the mind and body can produce benefits to relive stress and anxiety. All of these are ways to practice balance which will give you peace and ultimately happiness.

often find themselves alone. Nobody wants to be around that type of energy. People who are genuinely happy attract people because they give off good energy. What kind of energy are you giving off? If you find yourself battling within try journaling. You have to rid yourself of the everyday test and trials. Journaling has been shown to improve problem-solving abilities. Many people find that using a journal helps them to better assess

If none of these work and you still find yourself wracking your brain trying to figure out life’s inevitable challenges, speak to a professional who can help get to the root of your problems and find solutions that work best for you. For these and more tips on finding happiness from within, LIKE Single Dope Black Chick on Facebook at https://www.facebook.com/ singledopeblackchick/

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{ INTRODUCING }

MISS TITIANA BY CHERYL L. KATES

Rochester Woman Online is pleased to introduce Titiana Bogar to our editorial team for SFTS! She brings an interesting perspective to her column Miss Titiana. This will be a safe place. She welcomes reader input and encourages you to contact her with column ideas (womanletstalk@gmail.com) . Her vision is to create a place where women can feel comfortable talking about sensitive issues. She kicks off her column sharing some of her own story including being bullied and surviving depression. Titiana is a customer service representative for the Department of Health. She is also a small business owner and entrepreneur as the owner of Passion Through Love. She started off in the medical field but after experiencing an injury she was left having to choose a new career (after 12 years). She loves her career as a consultant as she is able to help women explore themselves and becoming open with their sexuality. Titiana is a strong woman who overcame not only her disability but was raped when she was 14. She became pregnant. Through all of this she lost herself and it was a long journey learning to become herself again. She also overcame the trauma of being physically, mentally, and emotionally abused by the man she loved. She is thankful for all of the supportive people she has in her life and they are part of the force behind her ability to overcome these struggles she experienced in her 598

life. Her children are a great motivating force as they are the reason she lives. Her sisters Tonya and Daisha where her first true loves. They were the first people to give her reason when she lost everything. Titiana considers them her best friends and they were there for her through it all. She also gained inspiration

years including having a second book published and expanding her business with multistate offices and even internationally in Durban, South Africa where her mother is from. She is currently finishing up her first book. Titiana shares: “ I decided to become a writer to help me with my depression. I started writing poetry, which I was blessed with winning awards for such when I was younger. I then progressed to writing short stories. Writing helped me express my feelings. I was feeling closed out. Writing saved my life, as there were times when I contemplated ending it all. My book is a tell all/fiction novel. It’s about learning who I am as a person and the real struggles I went through and overcame. I’m hopeful telling my story will help others struggling with the same demons.

from her grandmother, Shirley Taylor who she lost in 2016. This was another tough time to overcome.

My readers can expect a column which allows them to be themselves with me and where they can “ ask Titiana” and /or learn through sharing of every day living, battling medical issues, and living in a world where women feel they can’t be who they are without judgment. I want to be an ear for those who need it and able to share and give advice”.

Titiana plans to make great accomplishments in the next five

RWO welcomes Titiana and is thrilled to add her to the editorial team!

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{ MISS TITIANA }

MISS TITIANA: KEEPING IT REAL BY TITIANA CURRY

My name is Titiana, but some know me as Harley. I am a mother of six children; ages 20,18,17,15,13 and 12. I have three girls and three boys. Welcome to my column, where all things are open for discussion. In this column, you will be able to read, ask me anything and get advice. You will be able to do it anonymously and indirect, if you’d prefer. I am here to talk about all things including what we as woman go through and are afraid to talk about. Many topics we shy away from as we fear criticism. This is a safe place to be you and to expand on what the definition of you is. We’ll call it becoming you. This is about opening open and feeling free to love the shoes you’re in. Growing up the oldest, out of seven I often swallowed who I was and put aside me as a person. I felt as if I couldn’t be who I wanted to be. Through my years in elementary, I was bullied because of my eyes being big and beautiful, being a smart book worm, loving to sing and not doing things that normal girls was doing. My biggest flaw was growing up without a mother. I grew up not loving myself or who I was. I started to lose myself and go into a depression stage. Depression is not just a mood disorder, it is a medical condition, we as women face and are scared to talk about it. Often because of not having someone to

understand us or fear of people judging us. Depression is a battle we shouldn’t fight alone. Having depression didn’t come easy for me and it got harder as I got older. I got thrown to therapists and put on medications thinking it will

I know some people think, “How could you want to take your own life?” When it comes to depression and suicidal thoughts, you don’t think about it in that manner. At that moment, nothing in life is worth living for. Everything that really matters is out and there is nothing but a black hole in your life. People always tell someone “Keep your head up, don’t say that, think positive. You overcome challenges before you will get through this; but what one fails to realize is in a depression stage none of those words are encouraging. Life is a battle all in its own. When we come to the point in our lives where we want to be locked in, away from those who love us, we cry and cry. We feel hopeless and have no reason to be who we once were. We need just to be cared for. Life is not about just telling us we can get over it and things will be okay. Sometimes those words of encouragement are useless, and we are not listening to you.

solve all that I was going through. Yet, it didn’t help. It got worse and I became suicidal. It went from thoughts to having attempted to kill myself.

I still suffer from serious depression, but one will never know, unless you knew me, or I told you. I survived being mental health arrested. I was thrown on medication and forced to attend counseling. No, I am not cured. It is a lifelong struggle. I found my own ways of coping with my depression. I started writing again, started getting back into things that I like doing, such as


{ MISS TITIANA } “I found my own ways of coping with my depression. I started writing again, started getting back into things that I like doing, such as modeling.”

as modeling. With all the stigma which goes around having a persistent illness such as depression, one will have a hard time talking about it . Well Sista to Sista I am here to say, don’t be afraid of what you are going through. You are not alone in this world to battle this alone. Don’t be afraid to speak up and speak out. I want you to all remember that you can’t just snap outta depression. No matter what one may say. Suffering from depression is not a sign of weakness. You may feel certain things or experience 602

triggers which alert you to know depression stage is coming. For me I feel persistent sadness, empty mood, hopelessness, irritability, decreased energy, decreased fatigue, difficult sleeping or oversleeping, aches or pains. Often it is much worst. If you feel thoughts of death, suicide or suicide attempts I ask you to reach out to someone, whether they are close to you or if you need to reach out to stranger just to talk please do so. There are national hotlines available if you feel desperate. Suicide is a permanent thing. There is

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no coming back. Remember you are someone special. You are valuable in your own way. If you shall ever need to talk you could reach me and I will be willing to be an ear to anyone who wants to talk. I can be reached by email @ womanletstalk@ gmail.com . Please reach out and let’s talk about it. My column will include interactive feed back from social media and people who contact me can assist in determining what the topics will be about! So, woman, let’s talk!


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{ VISIONARY MINDS }

DASHÉ CLEOPATRA BY TAMMY REESE

Dashé Cleopatra began singing in the church as a little girl before she formed her band ZHänre including her on lead vocals, (Keyboardist ) Jeremiah, (Bassist )Dr. D, (Drummer) Buddah, (Guitarist ) Tykeese Breland, and Background Vocalists Nazmiah Jenkins , Martino Storm. An in demand performer in Central NY opening up for Legend R&B singers Slim of 112 and Lil Mo at the Landmark Theater. Dashé commands the stage leaving her audiences healed feeling love and positive uplifting energy . Given the name Dashé Cleopatra because of her power, and strength, also carrying herself as humble royalty. A Queen. She is a huge inspiration for those who want to stand their ground, follow their dreams through obstacles while not holding back. A mother and grandmother who sings with her beautiful daughter as well has many fans, family, and community support. Writing her own music defines her mark she has made in the Central

NY region that you can create your own opportunities , write your own music and succeed. When Dashé writes she lets go which makes people relate to her. She wants people to know what she is thinking or feeling

when a woman is hurt or damaged be their support system, encourage them to move forward like many people in her life has encouraged her to get into the studio and sing, to get on stage and perform and bear her soul to write her own songs. Let women know everything will be ok and you will hold their hand if need be. Build each other up ,and support women dreams. Much advice Dashé has for young women wanting to be a performer like her includes : Make wise decisions, don’t let guys get in your head and put yourself first so you are not playing catch up. Definitely finish school, practice recording yourself singing and don’t hesitate or expect anything from anyone. Lastly whatever you are experiencing let the music be an outlet for you it will help you along the way

from experiences when she shares her voice. She writes and sings with absolute purpose.

To book Dashé Cleopatra and her band ZHänre, email her at dashecleopatra@ gmail.com

Women empowerment to Dashé Cleopatra is uplifting women spirits ,minds and, souls period. She believes ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

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{ DR KIKI SPEAKS }

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{ DR KIKI SPEAKS }

DARING TO BE KIND BY DR. KIKI MICHELLE SINGLETARY-WILLIAMS

In our society, it appears the more negative one is, the more popular they become. Videoing the acts which depict violence, fighting, and all moral-less behavior go viral, sometimes unbeknownst to the participants in the video. It could be said, the popular “challenges” consistently get more and more morbid, even causing the death of the participants. Cruel comments, hate-filled behaviors all seem to crowd the breaking news updates in social media, and the nightly news. How is it possible for people to spew hate filled jargon, instead of shedding words of kindness? We as human beings can in fact do a little more individually to change the landscape in our communities, one person at a time. There is hope that we can all benefit from acts of kindness and make the world a better place. We must first be willing to assume a position to take responsibility and make a difference. Unlike the times of old, we cannot afford to wait for someone else to take the mantle and help our planet. After all, the future of our children depends on us to change the playing field, immediately.

This brings me to the focus of the article, kindness. It will take courage for us to not laugh at the off-color jokes we hear which tear others down. It will take

courage to take the high road instead of inciting violence, hatred and other melancholy behaviors. It will take each of us begin courageous to stand up for kindness, love, peace and those pleasantries we all desire. It will demand we vow to band together collectively to support our neighbors

as they support us. What happened to the acts of kindness we used to exhibit? Holding the door for others, saying “please and thank you,” and acknowledging when we are wrong, then apologizing? What happened to fixing cakes and pies for our new neighbors? What happened to supporting local businesses and doing favors for others without expectation of being paid back? How can we depend on the next generations to take care of the aging generations if we don’t infuse the world with more kindness? Kindness is free. Some may say it’s a different time and we must deal with others as they deal with us. I disagree. We can choose to let the world become darker and darker, or we can stand up and dare to be kind. How can we exemplify kindness? We can begin with thinking how we would want others to treat us and our loved ones, in any given situation. In the moments before responding, we can stop to think about our responses to see if they reflect our true character, and our reputations. One should think, “if i do or say this, am I prepared to handle the backlash and consequences associated?” If we would be ashamed or somehow embarrassed of our actions, words or

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{ DR KIKI SPEAKS } “We as human beings can in fact do a little more individually to change the landscape in our communities, one person at a time. There is hope that we can all benefit from acts of kindness and make the world a better place.”

r deeds; then perhaps it is something we should avoid doing or saying. Being a bigger person and walking away from conflict or demeaning situations does not show weakness, it is indeed a position of power and a sign of being poised under pressure. How can we expect the children in our society to be productive members of society when we do not know how to show kindness to them? Recently I overheard a mother in the store parking lot cursing at her elementary school children. She used 608

every foul word she could find to tell the children how dissatisfied she was with them for bringing a toy into the car, for which she had no idea was in there. The mother proceeded to call them names as if they were complete strangers, and yelled to the top of her voice from across the parking lot. The children just dropped their heads, got out of the car and put the toys in the trunk, as the mother continued to call them names and berate them. I could only hope she would notice everyone looking and calm down, and refrain from her

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behavior. She didn’t, and that is sad as it is a cycle of systemic verbal abuse which the children will more than likely repeat. While the scenario certainly plays out in households across the country, it is important to understand that a verbally abused child in this situation, will then go to school and display aggressive behavior towards teachers; and mimic abusive behavior to friends and bully others. Let’s break the chains of systemic ills in our communities, be the change we wish to see and dare to be kind!


{ IN STYLE WITH MR CARLYLE }

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{ IN STYLE WITH MR CARLYLE }

ALWAYS TRY TO BE ON POINT BY MR CARLYLE WILLIAMS

Always try to be on point because you never know who is watching. You want to look Fly every time you step out. Weather you are going to the store ,to work out or out on the town.

deal. Make boss moves..because you will be judged. At work people look to see what you are wearing every day to see how you are put together. You Fashionista!

Choose and coordinate your look to feel happy. It makes a difference and will make you feel good the whole day. Neon colors are so hot from head to toe right now. Or mixing it up with Black is so Awesome and available everywhere you look. Putting together your looks help others do the same.

It is so easy to do with a half of yard of fabric or with two scarves. You will be so surprised. If you have extra..your male friend or husband can get a matching look too. A bow tie, Ascot with a matching pocket square.

So be prepared to get compliments for your attire when It’s Fly. Even for work your appropriate Business attire..A Suit with a skirt or pants will show you know and are very serious about the way you look. In some industries you must come correct. Your business looks and outfits you wear will make or break a business

of what you can come up with. That plain black dress, add a colorful wrap to it. That pants suit, try wearing it without a blouse under it...Sexy! Or Rocking a solid black necktie with it would be fly with your suit collar turned up. An Afrocentric or printed head wrap and a shawl to match is hot.

Be Creative.

Always being CLASSY is a true sign of being a leader and a role model. Preparing for your next event and need a new look? Try reinventing and recreating from out of your own closet first. You will be so surprised

You’re going to Love the way you Look. The versatility is numerous. You never know what all you can do with a yard of fabric. lf you have any problem just contact MR.CARLYLE Studio Atlanta 470.418.7277 Follow MR.CARLYLE ig: iammrcarlyle email: mrcarlylew@ yahoo.com

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{ KAT LADY PRODUCTIONS }

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{ KAT LADY PRODUCTIONS }

101 FASHIONS & FURS BY REGINA SMITH

Greetings readers! I hope you enjoy reading about Katlady productions© 101 Fashions & Furs. You will never believe what’s happening! City Council member, Corey D. Johnson is pushing a bill to ban furs in NYC. Fur lovers, we need your loyalty!

As our conversation continued, he agreed we need to do better with “our people”. At the end of our conversation, he suggested Katlady Productions come by his Bronx

We vehemently oppose the enactment of this legislation. Instead, we ask our legislators to protect consumer freedom, and continue to allow independent personal choice with fashion style. We love fashion & furs. We ask our council members to respect and uphold the American dream! Generate income for our families, and tax revenues for all residents. We urge Councilman Corey D. Johnson to protect the family livelihoods the fur industry created in our communities. We are not killing animals. We also request he carefully considers the impact of such a prohibition upon people who are making a living in this industry. As a resident, a tax payer, a creative designer, an event planner, stylist , educator and activist please hear my voice!. I discussed the proposed legislation with Mark Gjonaj, the district leader from distinct 13 in the Bronx. City Council member Mark Gjonaj stated: “There are far more important things to worry about, like homelessness”. (Shaking his head).

to choice, whether for our bodies, our food, our families, our sense of fashion etc. could be infringed upon or outright denied by our elected members of NYC council or any other governing body. We vote them in, we can vote them out. Fur, leather, suede, cashmere and wool are all choices. A consumers ability to make their own decision to purchase such items should never be compromised- and certainty not in a dismissive manner. We are long-standing artists, craftsmen & women. The furriers and fine products created by talented people should never be subjected to the auspices of radical and political animal rights organizations who impose their whims, and rules which are unconstitutional and hostility.

office to discuss doing a fashion show in September 2019, with the community affairs. At this time, we are appalled our right

We all have the right to choose. As an American citizen, we have constitutionally protected rights. Our rights are being looked over. Don’t forget, we also have the right to vote. We will consider a vote against anyone who would strip us of our choices of what to wear or what to make, especially when it comes to fur products. That, of course, is only one of the choices available to the consumers, considering the power of co-equal braches of our government. I know we went a little hard on the NYC

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{ KAT LADY PRODUCTIONS }

councilmen in this column, but when it comes to fashion & furs, we go hard on and off the runway. Furthermore, we have so much to do! You can see Katlady productions© in ATL City on July 21 ,2019, or the 6th annual REAL HARLEM reunion will be in August 10, 2019 at River Bank State Park. We invite all of our readers. We 616

would love for you to be a part of an amazing experience with Katlady productions©. As we continue bridge building, collaborating with each other in the fashion industry, we will get better together. There is nothing more special than the notion of creative minds coming together. Especially when meeting and enjoying new

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creative designers, models, make-up artist and photographers. New faces, are always wonderful . Thank you Rochester Woman Online for inviting Katlady Production©.


{ AN ICONIC MOMENT }

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{ ICONIC MOMENT }

365 DAYS OF REIGN BY GARY ARIEL WASHINGTON

The Mr. Gay Pennsylvania America Experience Preparing for any beauty pageant as you now realize takes focus, dedication, and proper planning. Reigning and representing Friday, April 13th, 2018 will go down as one of the most important dates in my life. Many superstitious individuals look at that date and say to me, why is that date so important? Isn’t Friday the 13th considered unlucky? It maybe traditionally an unlucky day for most but for me its a truly ICONIC day. The last 11 months I have the blessing to reign as the very 1st Mr. Gay Pennsylvania America 2018. On April 12th, 2019 in the capital city of Harrisburg, I will be humbly crowing my successor. This article is dedicated to my journey representing the keystone state through out the year and on the national level. Many say it so hard to say goodbye, and I honestly am feeling it while also agreeing. I wanted to take this moment to share essentially my farewell letter to Pennsylvania. Initially I was not looking into competing for the national title for Mr. Gay America. I had literally came off a miracle performance at All American Gent that I wasn’t necessarily looking onward. I truly was in a euphoria until a conversation took place between myself and coach Kyle Ean Haggerty who was then reigning as Mr. Gay America 2017. He spoke to me about my potential, what he wished for me to strive for, and ultimately follow the legacy of his own illustrious career. So, I took that month to prepare a new but yet brilliant package for the preliminary. I didn’t necessarily think that I had it in the bag, I was focused on being the best entertainer & competitor I could be. Taking

that wave to Pennsylvania, I prepped my interview, after 6 attire, presentation looks and tweaking my talent for that audience. I entered into Harrisburg, PA on April 12th, 2018 at Stallions Nightclub and took home the honor of Being the inaugural symbol of excellence for the commonwealth of Pennsylvania. I also confess that part of me being the FIRST MR crowned went over my head because I was in another euphoric state of mind. What I also realized is that

not only did I earn another opportunity for a national title, I also was the man who had to build this entire program. Feeling pressure to be great, I pushed forward two days later and got right to work. Planning early, executing accurately was what was needed since I had two months until nationals. This performance ultimately starts the momentum for the next men to follow in the future!

I take being a titleholder extremely serious, it is a 365 day position yet I take every single moment like it literally would be the last reign ever. I immediately upon arriving home in sash & medallion, I dropped my bags off at home and went directly to my formal wear providers Portabella Menswear Harlem to get after 6 started while thinking about my Heroes, Villains, & Fairytales presentation look. I hit the pavement with promoting the title, getting the Facebook page up an running, and making my essence known in my home state and in my adoptive state. Majority of my reign has garner praise for how much I post, hashtag, and go so hard towards making a strong precedence in reigning properly I rarely took many days off. Nothing, I mean nothing as much of a small iota was going to stop me at all while representing thanks to this title. Reminder when reigning a title, depending on your reign is what will inspire those next men and women to want to take your spot as king or queen for That state. Some highlights include gaining a national campaign with Seven Souls & Pacific Blue clothing lines earning a spot on the website and in the take home catalogue. I was booked for pride events in both New York & Pennsylvania, I was a featured guest performer at the Toolbox NYC the oldest LGBT bar in the Upper East Side. Enjoying my duties during the farewell of outgoing queen Miss Tatiana Clark and embracing the crowning of Miss Gay Pennsylvania America 2018, Miss Jaslene Dickson. Oh, I even was a performer in a benefit show for a regional winner who is vying for the title of Miss Gay Maryland America. Serving as head judge for Miss Gay Philadelphia America, to walking in the ICONIC New York FASHION WEEK in 2 shows!!! No opportunity offered accept

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{ AN ICONIC MOMENT } “Isn’t Friday the 13th considered unlucky? It maybe traditionally an unlucky day for most but for me its a truly ICONIC day.”

just one, I took and built a remarkable portfolio of memories, performances, and lasting memories. Taking this title has built a solid spotlight for myself in the pageant community as a competitor, coach, and as a civilian in our world. Now your probably thinking, What happened at Nationals right, what’s the tea? I road tripped with my promoter Mr. Jeremy Clayton & Mr. Adam Fesser and 1st alternative Mr. Patrick Turner Lee from Pennsylvania to St. Louis, Missouri. In the back of my head knowing that this was my coach’s farewell in a title he literally took over a decade to win. I had the want, need, and desire to follow the path to winning the title in the most ICONIC way possible. I did suffer through challenges behind the scenes prior to my final night appearance where I had to really fight through the distractions that came my way and compete. I took my anger out during my portrayal of the villainous puddin cup Harley Quinn. Bringing to the stage my throwback sensibilities into overdrive in a spirted 4 the 90s mix by Todrick Hall. Lastly, closing the contest in a stunning Chinese porcelain inspired all white &touch of blue floral printed red carpet evening wear. All of this along with a honest, focused, and extremely unapologetic interview I placed 11th overall out of the 18 contestants. Unfortunately, I wasn’t crowned Mr. Gay America 2018, that honor was bestowed to Mr. Judas Elliot who represented as Mr. Gay Southeast America 2018. Was I feeling sad, no lie of course but the silver lining to the playbook I represented. I did my best given all the circumstances that happened and reminded myself that I still have a job to finish. My biggest wish hopefully Was I made everyone take note of the potential of the Mr. Gay Pennsylvania America system and what it can do for everyone!!

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Now were here in my final month, and I sit here writing fighting the tears while reminiscing on everything I accomplished. I had prior to nationals selected my farewell theme which I called this “50 Shades of Camouflage” this idea of an all camouflage print parade has been my brain child in my head for over three years. I didn’t think about the under tones of my theme, feeling the patriotic swagger I also am using this opening as a massive thank you to all who has served our country. Why not celebrate this moment in the home of the liberty bell and our independence as American citizens. I am performing three times during the preliminary. Opening with a military mix of each branch of the military anthems merging into 30 seconds to mars classic “This is War.” My opening also features former and reigning Mr. Gay America’s, Jaslene my reigning queen, and the parade of contestants. Following a strong message to our country comes a “sexy” rendition of the smash hit of “Love Lies” by Khalid & Normani covered by Next Town Down. Sadly & proudly In my final act upon the crowning of my successor, I end this journey with ballads “All I Ask” by Adele and “Flashlight” by Jessie J both covered by Leroy Sanchez. Being Mr. Gay Pennsylvania America 2018 has been an experience of a lifetime. I have fallen madly deeply in love with the states and all my constituents. Without a doubt, I have another place I can call home. I personally want to thank every single person who followed my life over this year. Thank you to both my promoters who believed in my vision, challenged me, and assured me I was doing a great job. To Kyle, you didn’t allow me to quit or not take this on and trusting in my process for that I thank you. Tatiana & Jaslene, thank you for being two of the most amazing queens to reign with regardless of it all I will always love

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you both. To every single former forever MISS Gay Pennsylvania America winner’s you inspired my excellence, I followed the brilliance, I am honored to be apart of the family. To my successor, take your love of competing amplify it times 10, make the reign yours, and fall in love with the keystone state Like I have. Never forget whatever you need or challenges you I will always be there to help you. Never take what I did as pressure to overwhelm you, just build, promote, and crack the top 10 if not win the national crown. Treat your queen right, support all the formers, congratulations and welcome to the family. Last, yet most importantly to Pennsylvania, thank you beyond. Opening my eyes to the beauty, honesty, and truth of why its cool to rep has filled me to be the best. Allowing me to be your first king has changed my life dramatically, graciously, and competitively. As I sit here, with tears rolling down my face I will forever be grateful to sit on this throne and live to tell about this. As I move on as the newly crowned Florida’s All American Gent 2019 & New England’s Perfect Man 2019, heading to both national contests all I will hold on to this and use this as inspiration. I will always promote, perform, and endorse to everyone single male pageant goer that being Mr. Gay Pennsylvania America is beyond the best thing ever. My legacy will hopefully live long and I am positive that 5, 10, 20 years down the line everyone will still be thankful to my journey. Signing off officially, I am forever now former Mr. Gay Pennsylvania America 2018, Gary Ariel Washington. Thank you, thank you, and thank you.


{ AN ICONIC MOMENT }


{ BEAUTY LIES WITHIN }

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{ BEAUTY LIES WITHIN }

A SALON WORLD BY SHEILA YOUNG

Working as a stylist can be challenging and heartwarming at the same time. I’ve encountered my fair share of gives ups or what they call kitchen due. (kitchen due – processing hair in your own house in the kitchen, bath room or living room). I never thought I would be processing hair and in a shop. I have done hair in my kitchen or bath room. There is nothing wrong with helping someone become beautiful no matter how it gets done. However, the difference is the pricing. When you perform the same gift on someone in your home, most people will not pay the full price as being in a shop.

not realize knowing about whether clients experience some of these symptoms can be helpful when you are processing any hair product on a client. It is important information to gather.

- Most times, when coloring for the first time, a box color may not be the best choice for product. Box and or semi-permanent dye often washes out in a few weeks. The artificial pigment color can linger in your hair for years (literally) and is very difficult to “lift” later if the client wants to go lighter or add highlights. - When using color, it’s best to change shampoos made to preserve the color. Make sure the shampoo is for colored-treated hair. Clarifying shampoo’s which most people use can strip your hair of color.

My gifts are totally different from most, if not all. I specialize in coloring, haircuts, sew ins, crochets, natural hair braiding, relaxers, natural styles and many, many more. I worked with the greatest stylists and some who do not know much about hair during my career. Let’s get some pointers on some of these subjects, I will start with coloring. Anytime I get a new client, I always want to do a consultation just so I know what my client is about and what he/she likes. As well as reviewing their medical history, if they are diabetic or have high blood pressure. Most people do

and how many colors ( highlighting or blending several colors).

- Coloring or bleaching hair can damage hair. Always use conditioner and/or get conditioner treatments to make sure the hair stays healthy.

CONSULTATION – Discuss with your client any information you need to know and especially find out what it is they are really looking for from you. COLORING – what color, what style

Let me provide another tip for some of you beautiful stylists or for those who are still learning the grip of hair and the personal care that comes along with hair care. Relaxers can be a bit tricky for most as well. RELAXERS - Chemical hair relaxers are designed to straighten extremely curly, coiled or tightly coiled hair by breaking the disulfide bonds found

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{ BEAUTY LIES WITHIN } “Working as a stylist can be challenging and heartwarming at the same time. I’ve encountered my fair share of gives ups or what they call kitchen due. (kitchen due – processing hair in your own house in the kitchen, bath room or living room).”

within the cortex layer of the hair. Hydroxide and Thio are the most common types of hair relaxers. - If you have natural hair which we call it VIRGIN hair, it needs more precedence than already relaxed hair which we call it a RETOUCH.

breakage or over processed hair, Heck, I’ve done it myself on clients and it does not feel too good. However, what really matters and what counts is how you fix the mistake and try your best not to do that again. As stylists we encounter so many people of many

- Virgin hair must be processed completely different than Retouches. Now no matter what product you get or have in your hair, it needs personal care. Chemicals are not to be played with and can damage and break your hair, especially if you try to use two chemicals at once. Now as far as natural hair, they say it is the easiest to care for. Sorry to disappoint you, but it’s not!!!! It takes more patience and time for natural hair. One nice factor about natural hair is, it is healthier, stronger and chemicalfree. I recommend using products with coconut, olive oil, ghee, grass-fed butter, avocado and many more. These fats contain healthy omega 3’s, which help to assist providing softness and sheen in natural hair or for that matter, any type of hair. Now, I have come across damaged, 628

cancer, alopecia or any type of hair loss. They need more love than most. It is severely damaging for a woman with loss of hair or no hair if it’s not your choice. Life can be hectic. Taking time out to pamper yourself, once a week, every two weeks or once a month can be good for your soul. Try a mani or pedi. Take some time out for you to relax. As women we get so busy or have so many obligations we often forget about what we need. I’ll leave you with this…

races, attitudes and personalities. Any time you are in some type of customer service you must be built to be tough but at the same time compassionate to your clients. Some clients present with special hair needs such as those who have

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of the body.

No matter what hair do you chose, or what chemical’s you use or even if you get braids or locks, take good care of your hair. Refrain from having dry scalp, dandruff and or bumps. Find a stylist that fits your budget and needs. Your hair is an important part of your body and deserves the love like any other part

I say “Healthy Hair ROCKS” Sheila Young 515 Thurston Ave (585) 224-6014


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{ THE MARRIAGE CHRONICLES }

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{ THE MARRIAGE CHRONICLES }

YOUNG LOVE BY RENEE COBBS-HILL

Over the weekend I attended my oldest son Daiquan, and his longtime girlfriend, Destiny’s wedding ceremony. As I sat in the wedding hall and watched the both of them exchange vows it made me reminisce about my wedding day many years ago. I couldn’t help but cogitate on the innocence of young love. Young love can be so inexperienced, immature, and unpredictable, yet young hearts beat wildly and love hard. While the older generation try to worn of the uncertainties of young love, I have faith in it. My brother Brian married his high school sweetheart Monica just a couple years after graduation, and 20 plus years and 4 children later they are still going strong. My mom and dad met at the tender age of 15, they fell in love, got married, and will celebrate 51 years of marriage this August. There is nothing sweater then the innocence of a young man and a young lady longing to spend every minute of their day together. It would be dissembling for me to say I hadn’t secretly imagined a fairytale wedding as I could have been the young lady dressed in a Christina Wu gown, with my hair pinned up in beach curls adorned with Waterford crystals, as I made my royal entrance down an eliminated aisle sprinkled with Juliet roses and my King would stand proud awaiting for my presence. I sat sunk in oblivion thinking of the first time I fell in what I would say was real love. This love for me was easy and carefree, and everything seem to fall into place, and at times made no sense, but made perfect sense. I was 20 years old, and I had just moved back home to my parent’s house after going off to college, I had been on my own for about a year and a half. I had a couple guys I was talking to but nothing major. I knew I wanted to experience love, but none of the guys I was talking to tapped into that emotional part of my soul, nor

were they articulate enough for me. Then I met Him, the rough around the edges, timberland boot wearing, no filter type of guy. He had the most companionable smile that reeled me in, he caught me that night I met him and I knew he was something special. He was that guy that didn’t mind staying up all night to the next morning talking on the phone with me about what every I wanted to talk about. He worried about my well-being, and I appreciated his honesty and transparency. Those late

night phone conversations turned into us moving in together, falling in love then getting married. Upon my arrival to the wedding, Daiquan was standing outside dressed in an all-white penguin tux with royal blue, alligator shoes. As I walked up to my Daiquan, I took a second to study his face and I saw an array of emotions. I could see the nervousness and anxiety, but I also saw the joy, happiness, and peace, and he looked proud to be getting married. In that moment, I knew that marrying Destiny was something that was right for him. Daiquan stood outside

waiting patiently for guest to arrive, and most importantly to except his queen as his wife. I felt immensely overjoyed to see Daiquan, his dad, and 6 siblings all together taking pictures. It had been many years since they had taken a group photo. I felt joy watching the kids interact with each other, my eyes got a litter watery because I starting thinking about when they were little. I married Daiquan’s dad when he was about 7, and I instantly became a mother to 3, then my husband I had 3 more, and I never regretted it. As guest arrived, I sat in the front of the room and eagerly awaited Destiny’s grand entrance. Destiny’s daughter walked down the aisle first as the flower girl. She was beautiful with a bright smile, a princess dress with Sunday shoes. Next came the bride, she walked in with tear filled eyes and she was absolutely stunning. Her gown beautifully complemented her pregnant belly anf Destiny was adorned with a crystal crown and jewelry. Her hair was perfectly pinned up in curls, and her face was flawlessly beat by Brian Agular. She was the most stunning perfect bride I had ever seen, and she took the aisle gracefully. As everyone watched the bride, I looked up at Daiquan and his face wet with tears as he excepted his wife to be. Tears flooded down my eyes as Destiny and Daiquan held hands, and took a moment to stare in each other’s eyes and exchange vows. Who’s to say young love is just infatuation? Funny thing is, the older generation preach about waiting to fall in love, but many of them fell in love and married at young ages. Young love often times comes without all the baggage and strings attached, creating an environment where love has the capacity to grow. Young love is fun and carefree, and can be just as strong as experienced love.

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KURVIE KORNER }} {{ SHIFT+CONTROL

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{ WARRIOR CHICK CORNER }

CYNTHIA SMITH BY AKILAH MOORE

THE GIFTS AFTER THE PAIN (One woman’s story regarding her struggle to conceive after fibroids)

We all have dreams as little children. Some dreams and wishes of little girls are falling in love, planning a wedding and becoming a mother. There is also the quiet anticipation of having our monthly, as this certifies we are a woman, once it comes. The one thing no one prepares you for is when the dreams don’t go the way we imagine. Five weeks after being married, Cynthia went for her annual OB/ GYN appointment. She was not prepared for some shocking news. While she was not pregnant, her uterus was the size of a woman who was five months pregnant. Cynthia learned she suffered from Uterine Myoma (fibroid tumors). Fibroids are noncancerous growths of the uterus that often appear during childbearing years. Doctors scheduled Cynthia for an abnormal Myomectomy. Cynthia was prepped to undergo an hour-and-a -half procedure. That hour-and-a-half turned into two hours, three hours, hour-after-hour the surgery went on. Seven hours later, it was finally over. Doctors suspected multiple fibroids. However, in Cynthia’s case the intensity and severity were still a surprise to them. The smallest fibroid removed was the size of an orange. The largest was the size of a large grapefruit. Cynthia was thanking God on her way to recovery, there was no damage to her fallopian tubes. She and her husband wanted to have a family. This was their dream, to have children.

Recovery was no walk in the park, as a result of the extensive surgery, Cynthia underwent a blood transfusion. She required in-home nursing visits for a month afterward. Cynthia was also on a special diet of red meat and iron-rich foods, due to the enormous amounts of blood lost during the surgery. After six months of uterine strengthening and healing, she would be able to plan to conceive. Cynthia says this gave her hope! She held on to the scripture that reads “ For I know the plans I have for you,” declares the LORD, “ plans to prosper and not to harm you, plans to give you hope and a future.”( Jeremiah 29:11) A future which could include her being a loving mother.

It wasn’t over, on November 3rd, 2012, while sitting in her car, Cynthia suddenly felt violently ill. She knew something was terribly wrong because she could hardly breathe and was in a tremendous amount of pain. She called her husband. She knew he was on his way, but, feeling as if he would not reach her in time, Cynthia dialed 911. While at the ER, the doctors looked for the cause. They were uncertain so, she had exploratory surgery the next day. This caused a lot of anxiety for the couple not knowing what was going on.

The pain was so bad, Cynthia just kept praying for God to deliver her from the pain or take her home. Her thoughts about dying were intense and at that moment, she felt it was a much better place than living with this pain. Nonetheless, Cynthia survived yet, another surgery. She learned the myomectomy she underwent earlier that year resulted in extensive scar tissue. This scar tissue wrapped around her small intestines, cutting it off and leaving three feet of a gangrene colon. Doctors assured Cynthia and her husband, if she arrived a day later, she would be dead. Cynthia kept moving forward with trying to conceive and she saw a fertility specialist. She just wanted to ensure that her uterus was healthy enough to carry a child. After running some tests, according to the doctor, her egg count was low, and her eggs were too “aged” to have a baby. This was a very difficult time in her life. She was lucky enough to enjoy the experience of being a mother to her nephew. It was disappointing and sad for Cynthia. Cynthia discussed this with her husband and the couple decided to put their faith in God. Low and behold, her faith pulled her through. Cynthia and her husband were blessed with two children. Cynthia wants other women to know that when your back is against the wall, God will make way for them too. Just because someone says something can’t happen never means it won’t. Cynthia’s story is inspirational and the hope is by sharing it someone else going through a similar issue may gain hope to never give up on your dreams.

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{ BUSINESS SPOTLIGHT }

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{ BUSINESS SPOTLIGHT }

SHARPEWEAR Sharpe Wear is a Plus Size custom designed clothing line that was Established in 2013 by Sedawnie Williams. Sharpe Wear was created to bring style, fabulousness, creativity and confidence to Plus Size Women. From the everyday woman to the woman always on the scene, Sharpe Wear creates fashionista looks for any occasion. Sharpe Collections is mutiple clothing lines

that releases the sexy of a Curvy Woman. Whether your getting Flawlessly Fit or stepping on the scene at a dope event. Sharpe Fit/Sharpe Wear is definitely the line to have you looking your absolute most fabulous.

(585)310-2869 or email sharpewear2013@ gmail.com to place an order. Once your on the scene wearing Sharpe Wear, the world will know that Your Curves are Never Basic!

Sharpe Wear is located on Facebook and Instagram under Sharpe Collections to see the latest designs. Sedawnie Williams can be reached by phone

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Sharpe Fit is an Active Plus Size Clothing line that was founded in 2016. Sharpe Fit promotes the healthy lifestyle of a Curvy Woman, and getting Flawlessly Fit whether your in the gym, working out at home, or exercising outdoors. Sharpe Fit is more than a clothing line but a movement about accepting your curves and saying Eff the standards of society. The great thing about Sharpe Fit, is that it can be worn anywhere and you will look fabulous. To place an order Check out my IG and Facebook business page under Sharpe Collections. “BBWs make working out look good!�


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DAIJAH BARNES BY SHEILA YOUNG

Daijah Barnes is a powerful woman from her walk to her talk. She’s naturally optimistic and is notorious for transforming the lives of any who come in close contact with her. Her peers describe her as Authentic, Elegant, Grateful, tender-hearted, h u m b l e , l oy a l and many more. Daijah’s natural nurturing skills were tested early on when she began to help her single mother raise her large family.That was the beginning of her journey of resilience. “Life wasn’t easy and that job was a tough one, but I wanted to make things to be easier for my mother.” Daijah opted out of caring for her siblings when she learned she would bear a child of her own. Her then boyfriend turned from beauty to beast after her first dating violence assault occurred while she was in her last trimester of pregnancy. Attacks of the likeness continued to occur throughout their time together, and each time it became worse. The then-teens welcomed their

second child on their own and in their apartment. The completion of their relationship was when he pulled a knife on her with their child in the room and asked her if she wanted to die. She left everything except the

children to start a better life. They reunited a year later for the sake of their children she thought and was informed by him that he had begun dating. Her efforts to make his then-

girlfriend knowledgeable of his traits and behaviors felt that they were in vain after she found out he was charged with manslaughter for her death. After feeling defeated Daijah decided to use her story as a driving force to ignite change in others. Her words are “therapeutic and inspiring” said one of her listeners. Her goal is to make the youth and young adults worldwide knowledgeable of dating violence and early signs of it. “If I share my knowledge and have gone through the turbulence, it makes it easier for the ones after me, they have to be better than me.” Says Daijah. She wrote and selfpublished “Scared in Love” which is grounded from her true story of dating violence in novel form to inspire, and encourage change within every community that faces dating violence. Her book will be available in July of this year and ready for purchase at www.daijahb.com.

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“Life wasn’t easy and that job was a tough one, but I wanted to make things to be easier for my mother.”


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“Daijah Barnes is a powerful woman from her walk to her talk.”

She has had the opportunity to share her knowledge with many networks such as USA Today, Democrat and Chronicle, The Center For Youth, YMCA of Greater Rochester, National Council of Negro Women, Inc, and many more. She plans to continue speaking and raising awareness through her literature and words verbally. Daijah says gratitude is an attitude and the more she practices it, the more she’s thankful for every single person that’s active in her life. “It takes work to be a part of someone’s life, and I’m grateful that my loves 650

invest in me, even if it’s a call. We all have occupied lives, but my heart smiles when time is put into anything, because who invests time in something they’re not passionate about? No-one. I’m a simple woman, and I don’t need too much, but that’s my love language.” Daijah loves parenthood, family presence, dancing, singing, cooking, taking pictures and creating new experiences. Her motto is to give love and receive it but always let life teach you its course and pass with an A (attempt) because you gave it your best. To keep up with Daijah

ROCHESTER WOMAN ONLINE :: MAY/WOMEN ENTREPRENEURS EDITION 2019

and her future endeavors, please feel free to follow the links below: Facebook: www.facebook.com/ ScaredinLove/ Instagram: www.instgram.com/ ScaredinLove_books/ Twitter: https://twitter.com/ BarnesLiteratu1 Linkedin: https://www.linkedin. com/in/daijah-barnes-a134b8153/


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{ THOUGHTS FROM A CURVY { KURVIE KORNER } GIRL }

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{ THOUGHTS FROM A CURVY GIRL }

BAN OR NOT TO BAN? BY AYANNA JACKSON

Roe V. Wade, 1973 United States Supreme Court case affirmed that access to safe and legal abortion is a constitutional right. Now, 2019 just 46 years after making history we are now about to let it become unconstitutional again? Do you know the harm it will cause to women in America? Planned Parenthood is not the monster, the government is making them out to be. They do more than provide abortion services. Planned Parenthood, provides rape crisis counseling, birth control services, reproductive health screenings as well. Now we have 16 states ready to introduce or pass bills that would ban abortion at 6 weeks!! Total devastation. Planned parenthood isn’t the only place that provides abortion services, some OB/ GYN offices provide those services as well, it’s safe for the woman, apparently that doesn’t matter anymore. Since January 2019, more than 250 abortion restrictions have been introduced. Attempts to ban access to safe, legal abortions have soared to an all time high. So tragic. Women can face charges if they miscarry after 6 weeks So far 6 states are down to 1 abortion provider.

and died for, we take 1 step forward and 2 steps backwards. Whether you’re Pro Choice, Pro Life, be Pro Common Sense!! Every woman who chooses abortion is not making that decision lightly. I have had a few friends that had to have them due to medical reasons and the doctor felt that was the best choice. Why would we ask a woman who has been molested or raped to carry the child of her attacker for 9 months, because of how we feel, How, about how she feels!! People of low income and people of color will be among those disproportionately affected. The efforts to restrict or ban abortion are spreading quickly. In Georgia, Kentucky, and Mississippi, banned abortion access at six weeks, other states, Missouri, Ohio, South Carolina, and Tennessee are stand to follow suit. With politicians filling proposals for similar bans in Florida, Illinois, Maine, Maryland, Minnesota, New York, Texas, and West Virginia.

We have been so blinded about other things happening lately in Congress or dealing with this border issue, that laws that were passed decades ago are being dismantled right in plain sight, and we are not trying to stop this tragedy.

None of this that is happening is right. It’s hunting season on all pregnancies, which shouldn’t be a stressful time but the way this going, folks may not want to have kids. The government does not have the right to tell a woman what to do with her body, with her pregnancy wanted or not wanted, that is decided between her and significant other. I have no idea what she may be going through or what her situation may be so we can not judge unlest we be judged.

We have become so invested, Russian probes, Clinton’s emails, trumps taxes, mueller reports, whether or not Cardi B drugged men, WHO CARES!! We have lost sight of what Americans have fought

This hits home for me because, when I was a young teen, Planned Parenthood was there for me to provide me with non judgemental advice and birth control services, I used Planned Parenthood for

multiple services for a long time. I never once felt anything but grateful they were there for me at the time I needed them. A lot of teens can’t turn to their parents to be understanding about birth control, but Planned Parenthood is and they are very much confidential, so a teen can have total control of their reproductive health without fear from family. So back to my story, on one of my appointments at Planned Parenthood I was greeted by protestors outside with their signs, pictures of aborted fetuses, quoting scriptures with bibles in their hands saying “ God Loves You”, well I know that already, and didn’t need them to tell me that. It was a scare tactic to keep me from going into my appointment, so what did this very clever young lady say to them. I said “ Well you do know they assist with things so that you don’t have to have an abortion if not needed,” The one protestor said that birth control was a sin and I said, “Well, a lot of folks going to hell saved and not saved, since a lot of people use birth control to keep from getting pregnant to keep from having to make that difficult decision to terminate.” I politely turned away and walked myself into my appointment at Planned Parenthood. The secretary told me I was brave to stand up to them, I said not bravery just standing up for what is right. Can you say the same about yourself??

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{ THE KURVIE KORNER }

CELEBRATING KUEEN’S WHO ARE MAKING HISTORY BY LATIFFANY ANDERSON

Not only was march a celebration of spring and St. Patrick’s Day, March is our time to celebrate women’s history. Women have always made incredible contributions to the world. I think women’s history should be celebrated all year around. It is now April, and I would like to introduce Kurvie Korner’s readers to business women who I believe are on their way to impacting the world. Y ou all know I am a firm believer in selfcare. Self-care for each woman is a different experience. My self-care includes yoga, writing poetry, listening to music, taking a drive alone and bubble baths. For years my self-care experiences have been aided by the amazing products from Your Goddess Glow. Candice Simmons began Your Goddess Glow as a way for her to combat the struggles of postpartum depression. Candice has an array of products such as sea salt body scrubs, bath bombs, lotions, candles, and much more yet the first product produced was the herbal bath tea. Candice started with the Herbal Bath Tea because bath time was her sacred moment to reset her mind from the often unspoken stress of a newborn. Candice added her newest form of stress stemmed from being a new stay at home mom, that had a gap between her children of 13 years. In order to keep sane and productive, as well as contributing to her household “Your Goddess Glow” was created. As a woman in business Candice has found it hard to find those who take her seriously. She has discovered that many feel like her business is just a hobby. She plans to use her amazing products and her passion to change the ideas of the naysayers. Candice adds a tip for any woman who plans to start a line.” Be sure to get great pictures, be consistent in your social media posting, try to get into vendor opportunities as often as possible”

In the near future Candice would love to see her products distributed internationally. She is manifesting visions of “Your Goddess Glow” on the shelves of Ulta Beauty, Target, and Walmart. Candice is using her love for her children as motivation to achieve her goals. She says “It brings me the most joy to know that I have a tangible, reallife example of taking something very difficult to deal with and turning it into something amazing that helps so many

other people heal.” Your Goddess Glow has been progressing for two years, and can be found on www.yourgoddessglow,store. These incredible products can be found on Facebook, Instagram and Etsy. If you’d like to exert some energy, have fun and bond with women in a loving, stress free environment head over to Wukk out with Yana. Yana is the instructor of her class Soca with Yana. Yana has been dancing since the age of three. Yana is a trained dancer who has experience in Classical Ballet, Tap, Jazz, Modern, and west African dance as well. By day Yana is a nurse but modeling and dancing are her passions.

As a child, because of her size. Yana was overlooked by her dance teachers. With the support and advocacy from her mother, Yana was eventually put into dances at her school. After the experience of being body shamed, Yana decided that no woman or child should be ashamed to participate in activities that they love. The drive for a change of societal norms, and her love for dance drove Yana to create “Soca with Yana” “Soca with Yana” provides a comfortable environment, in which you can experience a new form of exercise and also loose weight. Yana mentioned” The purpose of my classes is to promote body positivity among women with a little Caribbean flava.” Classes are held at 250 Cumberland street Suite 218 on Tuesdays from 830pm- 930pm and on Saturdays from 10am- 11am. In order to stay updated on class information follow “Soca with Yana” on Facebook. Although her class is increasing in size and had gaining interest Yana has an obstacle to overcome. Yana is searching for a space to accommodate her class and capture her vision. This will not hinder Yana from continuing to pursue her passions. Yana’s motivation comes from her son who cheers her on as she creates new routines. Yana is motivated by her best friend who pushes her, and has believed in her when she doubted herself. Yana’s support is unmatched, she adds “My Boyfriend motivates me with his words of encouragement, and positive voice when I need it the most”. Yana also adds that she has an incredible “Sister Circle” that shares her flyers, donate funds and brings others to her classes. In a year Yana plans to her have class in its own building and providing an outlet to young ladies who would like to dance. Yana plans to continue to promote body positivity across the globe Caribbean style.

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“I would like to introduce Kurvie Korner’s readers to business women who I believe are on their way to impacting the world.”


Profile for Rochester Woman Online

RWO MAY 2019 FULL EDITION  

This is by far the LARGEST edition Rochester Woman Online has ever had the pleasure to release...OVER 660 page of truly jaw dropping photogr...

RWO MAY 2019 FULL EDITION  

This is by far the LARGEST edition Rochester Woman Online has ever had the pleasure to release...OVER 660 page of truly jaw dropping photogr...