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INTRODUCING SHERRY HALE Sherry is the CEO and founder of the SHALEa Group, as well as being the motivating force behind its recent global expansion. With over 25 combined years in the beauty and Cosmetic micropigmentation industry, Hale’s name has become synonymous with dedication, passion, and tenacity.

in her work helping others and sees an average of 35 clients a week in addition to running her companies. Sherry excels as a technician and a trainer/educator, honing skills gained by studying with Masters of the craft

As Western New York’s preeminent cosmetic tattoo a r t i s t , Ha l e i s often called upon to repair extensive damage done by underqualified and unsafe technicians, or to offer solutions for clients struggling with hair loss for medical reasons such as chemotherapy or alopecia. S h e r r y ’ s commitment to helping people has garnered the attention of notable publications such as Good Housekeeping, Red Book, and Woman’s Day, who have heralded the work she has done at her clinic, Custom Beaute, the heart of the SHALE enterprise. Performing over 3500 eyebrow procedures, she takes great pride 142

ROCHESTER WOMAN ONLINE :: FEBRUARY/MARCH 2019

around the world. As a product of her commitment to excellence, Sherry has become a Master herself and is eager to pass these skills on to the next generation of permanent makeup artists in her new role as a New York State licensed educator. Also an innovator, Sherry has patented

her own all-purpose permanent makeup tool, as well as creating her own line of pigments and organic skincare which are featured products in Hale’s Beautech division. It is with dignity and grace that Sherry has worked with her team to deliver an unprecedented, multi-faceted approach through the SHALE Group’s three factions— Custom Beaute, C u s t o m Beaucademy, and Custom Beautech. Together these divisions are dedicated to offering the best products and tech, the best teachers, and the best possible environment for the makeup magic to happen for her clients, while also setting standards for the permanent makeup industry. This is Sherry Hale’s vision.

Profile for Rochester Woman Online

RWO Feb/March 2019 Issue  

We hope you enjoy the latest edition of Rochester Woman Online featuring the fabulous Jessica Lewis on our cover! You won't want to miss rea...

RWO Feb/March 2019 Issue  

We hope you enjoy the latest edition of Rochester Woman Online featuring the fabulous Jessica Lewis on our cover! You won't want to miss rea...