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HELLO THERE a bit about me

I’ve always been obsessed with creating things. I remember my many projects growing up—from concocting intricate mud pies in the yard, to trying to copy VCR case art, to making a model Eiffel Tower out of duct tape, to designing free shoulder rub and car wash coupons—the sensation of seeing an idea come to life has always excited to me. As an adult, I love the idea that design can have a positive effect on the world. Whether it’s spreading the word about an important cause, inspiring social change, or simply making someone smile or laugh, it’s gratifying to direct my passion toward something worthwhile. As a professional, my objective is to create designs that are both beautiful and functional for the organization and project at hand. I hope my work can encourage, delight, and inspire others—even in a small way—to do more good in the world.


WHAT MAKES YOUR VOTE SO IMPORTANT ANYWAYS?


WHAT MAKES 01 YOUR VOTE SO IMPORTANT ANYWAYS? YOUTH VOTE Target Outreach Campaign

CATEGORY

INSTRUCTOR

COURSE

TYPEFACES

Branding & Marketing

Portfolio Building

Candice Lopez & Sean Bacon

Neue Haas Grotesk

PROBLEM Youth VOTE, a campaign by Target, a large discount retailer, helped to encourage voting participation and political involvement among younger demographics, ages 18–34, where turnout has traditionally been very low. A line of apparel needed to be designed and marketed for the campaign in a way that felt authentic to the audience and inspired them to register and vote without feeling pushy or partisan. The execution could differentiate from Target’s main offerings but had to feel aligned with the brand’s overall aesthetic and values. SOLUTION To unify the campaign with Target’s brand, an identity was created that subtly incorporates the Target logo into a fingerprint—a metaphor for a voter’s ability to leave their mark and have their individual voice be heard. Neue Haas Grotesk, a Helvetica revival, was used to freshen up the brand typography. A series of hand-lettered messages, written in an authentic and inspiring tone, is used across apparel, social media marketing, and other branded applications. The Target red is paired with warm tones that convey the passion and drive that keeps us inspired to get our voices heard.


WELL, YOU


youthvote_Target

youthvote_Target

“I VOTE BECAUSE I WANT TO BE A PART OF SHAPING THE FUTURE I WILL LIVE IN.” -Kara Williams, San Diego

20,338

12,063 likes

youthvote_Target Your voice, your vote! Learn more about what you are voting on, and make your voice heard this election!...more

youthvote_Target

have a voice “ IYou VOTE WHAT DO BECAUSE I CARE SAY?? ABOUT MY TOMORROW.”

you -James Timons, Chicago youth vote

7,344 likes

youthvote_Target Your life has created a perspective that is unique to you. Express your views and needs through your vote. Share why you believe in voting at target.com/youthvote.more

04

Kelly Armerding

youthvote_Target Join thousands of youth in the US who are committing to voting! Register to vote and learn more at target.com/youthvote.

youthvote_Target

S(elect) S(elect) S(elect) S(elect) 710,832 youthvote_Target Take part and S(elect) the representatives that will reflect your believes & values. Make what matters to you heard.


Youth Vote

05


CAN YOU EAT WAFFLES FOR LUNCH AND DINNER?


CAN YOU 02 EAT WAFFLES FOR LUNCH AND DINNER? WANNA WAFFLE New-American Restaurant

CATEGORY

INSTRUCTOR

COURSE

TYPEFACES

Branding

Page Layout

Sean Bacon

Clarendon Text Pro

PROBLEM

Wanna Waffle is a restaurant that serves creative waffle sandwiches for all meals, including dinner and dessert. The restaurant was created to be a fun and playful space with a desire to have a positive influence on the community. The goal was to create a witty brand that engages the customer with lighthearted humor. Wanna Waffle’s primary target audience is food lovers, ages 25-40, who love a good laugh in a casual setting. SOLUTION To give Wanna Waffle a fun and unique voice, a custom display typeface was created out of illustrated waffle shapes. Waffle patterning is also used throughout the brand. The logo’s playful flipped ‘F’ character is used as a focal point on signage. The color palette of light blues and hearty yellows, used across a range of materials, feels modern but gives a nod to country life. To realize the restaurant’s vision of giving back to the community, Wanna Waffle partners with nonprofit organization LA Kitchen whose culinary job training program helps find work for ex-convicts and other special populations. Wanna Waffle also gives back by running monthly programs to feed the homeless in the community.


WAFFLE ON


DESIGN THINKING

Brand Voice Wanna Waffle’s voice was key to establishing a personality and character for the brand. I created a series of fun, witty, and playful statements that combined common phrases with the waffle theme. The overall voice is bold, snarky, and direct but all in a spirit of fun.

“Quit Your Waffling.” “Waffle On.” “Do You Give a Waffle?” “What a Waffle Day!”

SKETCHES


LOGO

ICONS

ADJECTIVES

TYPOGRAPHY

Clarendon

Witty

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Generous

a b c d e f g h i j k l m n o p q r s t u v w x y z

Playful Yummy

Drawing with Markers AB C D E FGH I J KL M N O P Q R ST U VW X Y Z a b c d e fg h ij k l m n o p q r s t u v w xy z

COLOR


Custom typeface built for the Wanna Waffle brand, Syrup Up Sans

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Kelly Armerding


Wanna Waffle

13


Closed Menu in hands, Wanna Waffle cup in the background Window display

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Kelly Armerding


or Wall

Youth Vote

15


SO, HOW DO YOU CHERISH A CLASSIC CITRUS DRINK?


SO, HOW03 DO YOU CHERISH A CLASSIC CITRUS DRINK? SAN PELLEGRINO Aranciata Anniversary Website

CATEGORY

INSTRUCTOR

COURSE

TYPEFACES

Website Layout

Website Design

Paul Drohan

Chalet Comprime Baskerville

PROBLEM San Pellegrino, an Italian brand of mineral water and real-fruit sodas, is celebrating the 85th anniversary of its Aranciata drinks. San Pellegrino wanted to create a special website for the occasion that would promote the drinks and tell the story of the brand’s long history. The website needed to be playful and inviting while keeping aligned with the brand’s high-end aesthetic. The website targets a youthful audience, ages 17–33, who are developing a taste for premium sodas with real fruit and less sugar. SOLUTION To connect to the young target audience, the San Pellegrino special website was created in a one-page responsive format. A white cloth texture was used for the background to add depth and a vintage character to the layout. Playful illustrations, typography, and product images use parallax animations to create a dynamic experience. The palette of brick red, deep blue, and citrus colors, inspired by the rich tones of old Italian art and poster designs, was accented with a bright blue. The website includes an interactive side-scrolling section that shows the vivid history of the brand through past marketing campaigns and posters.


ENJOY IT!


HISTORY SWEET&BRIGHT huge success.

Aranciata85th

http://Aranciata85th.com

Sanpellegrino® Aranciata,

the famous Italian beverage made with real orange juice, has a unique taste and a long history, dating back to 1932. It has become a status worldwide, distinguished by Italian style. It tense aromas of real juice and peel from sun-ripened oranges, a taste that balances freshness with a predominantly citrusy finish. This delicious non-alcoholic sparkling fruit beverage fully conveys the natural taste of Italian oranges.

PURCHASE

STORE LOCATER PLEASE ENTER ZIP CODE

#Aranciata85th 20

Kelly Armerding

Sanpellegrino® Limonata,

Zesty and lemony on the tongue and the palate, Sanpellegrino® sparkling Limonata has a full satisfying taste. Limonata is made with the real juices o f ripe lemons from Southern Italy. This gives it a very fresh, excellent quality taste characterized by a perfect balance of great pleasantly tart and sweet notes. Limitationis a truly fragrant and thirst-quenching beverage.

Aranciata Rossa

is the beverage made with blood orange juice, perfect for those who love to quench their thirst while enjoying the delightful and intense fragrance of Sicilian blond and blood oranges. Its intense aroma of ripe blood orange juice brings out its elegance and a sweet. With a distinctive touch and delicate finish of citrusy notes, Aranciata Rossa’s taste is tangy, sweet and deliciously refreshing.

PURCHASE

PURCHASE

SHARE ARANCIATA

Share a photo of yourself enjoying an Aranciata beverage and use the #Aranciata85th to get featured on our Instagram and get entered to WIN AN ARANCIATA GIVEAWAY.

COPYRIGHT - 2016 SANPELLEGRIN


Read More

Read More

SWEET& BRIGHT Sanpellegrino® Limonata, Zesty and lemony on the tongue and the palate, Sanpellegrino® sparkling Limonata has a full satisfying taste. Limonata is made with the real juices of ripe lemons from Southern Italy. This gives it a very fresh, excellent quality taste characterized by a perfect balance of pleasantly tart and sweet notes. Limonata, a real fragrant, thirst-quenching beverage.

Sanpellegrino® Aranciata, the famous Italian beverage made with real orange juice, has a unique taste and a long history, dating back to 1932. It has become a status symbol exported worldwide,

PURCHASE

Aranciata Rossa is the beverage made with blood orange juice, perfect for those who love to quench their thirst while enjoying the delightful and intense fragrance of Sicilian blond and blood oranges. Its intense aroma of ripe blood orange juice brings out its elegance and a sweet, full and well-balanced taste. Cool and invigorating, with a distinctive touch

NO S.P.A. - P.IVA 00753740158 San Pellegrino

21


SINCE 1932 Aranciata! Sanpellegrino has been making this delicious and genuine Italian beverage since 1932! Come along with us and peek into the past 85 years of beautiful Aranciata history!

HOME ABOUT HISTORY PRODUCTS

Aranciata! Sanpellegrino has been making this delicious and genuine all-Italian beverage since 1932! Come along with us and peek into the past 85 years of beautiful Aranciata history!

BUY/STORE

San Pellegrino

23


85 YEARS SAVOR THE HISTORY SWEET&BRIGHT

Aranciata85th

Aranciata!

Sanpellegrino has been making this delicious http://Aranciata85th.com and genuine all-Italian beverage since 1932! Come along with us and peek into the past 85 years of flavor filled Aranciata history!

1932

Ezio Ezio Granelli Granelli introduces introduces SanpellegrinoÂŽ SanpellegrinoÂŽ Aranciata Aranciata to to the the public public at at the the Fiera Fiera CamCampionaria pionaria in in Milan Milan and and itit becomes becomes aa huge huge success. success.

24

Kelly Armerding


1950 Read More

Limonata and other beverages, all part of the range of Sanpellegrino Sparkling Fruit Beverages, are introduced on the market as refreshing beverages.

Read More

Read More

T San Pellegrino

25


HOW CAN YOU TRANSPORT YOURSELF TO LUSH GREEN HILLS OF THE YORKSHIRE DALES?


HOW CAN YOU 04 TRANSPORT YOURSELF TO LUSH GREEN HILLS OF THE YORKSHIRE DALES? JAMES HARRIOT Book Series Covers

CATEGORY

INSTRUCTOR

COURSE

TYPEFACES

Illustration & Layout

Portfolio Building

Candice Lopez & Sean Bacon

Verlag

PROBLEM

Publisher Pan Macmillan is releasing a special series of James Herriot books to celebrate the classic British writer. A new cover design was needed to differentiate the books from

earlier designs and make them appeal to a younger audience. The book series targets young adults, ages 23-38, who enjoy

reading and who are interested in classic storytelling. The new book covers needed to look visually fresh and vibrant while

connecting to the rich, touching, and humorous storytelling. SOLUTION

The covers use lush greens and blues to evoke the sense of being on the fertile hills of the Yorkshire Dales. Bright

acrylic and watercolor illustration of abstracted hillsides are

layered on top of clean solid colored backgrounds to keep the

compositions minimal and contemporary. The three covers are united by the illustration, which bleeds from one cover to the next in a continuous landscape view. The sans-serif typeface

Verlag is used on the covers for its modern but friendly look.

This is mixed with the script Miss Le Gates, which adds human character to the layout.


READ AWAY


Book Mark


AFTER EVERY MILE, STEP, ACTION. WHERE CAN THEY BE HEARD?


AFTER EVERY 05 MILE, STEP, ACTION. WHERE CAN THEY BE HEARD? VOICES

Photographic Exhibition

CATEGORY

INSTRUCTOR

COURSE

TYPEFACES

Collateral & Environmental

Logo & Packaging

Min Choi

Filmotype Quiet

PROBLEM

San Diego County is home to 236,000 Veterans. Over 3,500 are currently enrolled in the San Diego Community College District.

Voices: Honoring Veterans is a photographic exhibition of San Diego Veterans by City College professor David King. The show honors

the stories and sacrifice of veterans and acknowledges their power to shape the future. An identity was needed that would capture

these stories in a tasteful but powerful way. Marketing collateral was required to spread the word about this important event and create keepsakes for attendees. SOLUTION

The identity for the exhibition was created using Filmotype Quiet, a bold typeface with thick strokes that pays tribute to the stencil letters used to identify military gear. This was combined with Mr.

Dafoe, a respectful script with humanistic lines. A yellow-gold color

was chosen to create the fresh tone and differentiate from overused military green and patriotic colors. The logo’s modified letter ‘i’

emphasizes and honors the individuals who have sacrificed to keep us safe. Postcards, posters, and banners used high-contrast black and white photography to show faces from the veteran community.


RIGHT AT HOME


DESIGN THINKING

Creative Brief Target Audience The show will target San Diego City College students, the greater San Diego community and, most importantly, the veteran community. Key Message The show should portray an attitude of honoring US Military Veterans from our community. Also the graphics should be designed to remember that each Veteran has their own experience, individual voice, and story to tell. Personality and Voice The personality of the exhibit should be reverent and solemn with an appreciative and celebratory tone toward those who served. The voice should be respectful and formal without feeling inauthentic or impersonal. Desired Response The exhibit should encourage civilians to find a greater appreciation for Veterans. They should be inspired to share their experience with others. The Veterans who attend should feel honored and appreciated through the show. Design Considerations To spread the word about the show, budget-friendly marketing material must be designed and produced. The show will also require collateral, wayfinding and keepsakes including placards to help tell the story of the photographs and of the artists involved.

SKETCHES


LOGO

VO CES

Honoring Veterans ICONS

ADJECTIVES

Honoring Strong Bold Respectful

TYPOGRAPHY

Filmotype quiet A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Mr Dafoe Pro ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

COLOR


Left: Voices gallery exhibition introduction, vinyl Right: Voices promotional street banners Right Bottom: Exhibition vinyl, Artist Bio, and thank yous

34

Kelly Armerding


Voices Honoring Veterans

35


BLUE SEAS, GREEK ISLES. WHERE IS THE WIND PUSHING YOU?


BLUE SEAS, 06 GREEK ISLES. WHERE IS THE WIND PUSHING YOU? SAILFIN

Oceanic Excursions

CATEGORY

INSTRUCTOR

COURSE

TYPEFACES

Branding

Logo & Packaging

Min Choi

Comenia

PROBLEM

Sailfin Oceanic Excursions is a company that provides high-

end sailing adventures. Based in Greece, the company offers multi-day trips in the Mediterranean’s expansive and scenic

waters. Sailfin’s educational, hands-on excursions differentiate from traditional cruises and target a clientele of couples ages

35-50 and families with an adventurous spirit. Sailfin supports

the economy of Greece by hiring local guides who give the trips cultural authenticity. SOLUTION

The logo for Sailfin features the flying fish (from which the

company gets its name), mixed with the wings of a griffin from Greek mythology. The name and logo are also inspired by the way a sailboat flies across the water. The logo uses Comenia

Serif, a robust slab whose stable stance gives the brand a sense of reliability. The brand also uses the sans-serif version of the font, which is highly readable and has strong unity with the logo. The primary brand color of navy blue represents strength and dependability and is complemented by a rich, friendly orange. The brand is applied creatively to marketing collateral, apparel, and a wellness kit for travelers to take on their adventure to sea.


TO GO SAILING


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Kelly Armerding


N F I ONS I CLE X C U R S I A I S AN OC

E

Sailfin

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HAS YOUR COFFEE LOST ITS SPARK?


HAS YOUR 07 COFFEE LOST ITS SPARK? BRIKI BRIKI Greek Cold Brew Coffee

CATEGORY

INSTRUCTOR

COURSE

TYPEFACES

Packaging

Logo & Packaging

Min Choi

Neutraface Condensed Charter

PROBLEM

Briki Briki is a Greek cold brew coffee line that is sold

internationally. The product is inspired by traditional Greek

coffee brewed in a Briki kettle. The beverage stays true to the authentic flavor of traditional coffee, but packages it into a

product that is easy to take on the go or enjoy at home. Briki

Briki targets coffee lovers, aged 24-39, who are searching for a more interesting way to enjoy their favorite drink. SOLUTION

In order to convey the richness and comfort of Greek culture and coffee drinking, Briki Briki uses a palette of warm and earthy hues along with copper and metallic tones. The Serif typeface Charter is mixed with Neutraface Condensed, giving lots of character to the brand voice. The small, curved bottles mirror the lines of the traditional Greek kettle and were chosen because Greek coffee’s strong flavor is best enjoyed in small amounts. A portion of Briki Briki’s sales is donated to Coffee Kids, a nonprofit that helps coffee communities around the world overcome labor and trade difficulties in the industry.


SPICE IT UP!


WHERE CAN YOU SEE A STORY COME TO LIFE?


WHERE CAN 08 YOU SEE A STORY COME TO LIFE? LAMB’S PLAYERS Theatre Rebranding

CATEGORY

INSTRUCTOR

COURSE

TYPEFACES

Branding & Marketing

Page Layout

Sean Bacon

Titling Gothic

PROBLEM

Lamb’s Players Theatre is a San Diego entertainment group that is known for high quality productions within intimate

venues. The company, whose audience is heavily represented by a mature crowd, wanted to rebrand itself to reach a younger market, ages 25-40. The new brand needed a fresh, modern aesthetic and a more casual, authentic voice. SOLUTION Central to the new brand is black and white photography, which features emotional moments from performers. The tall format of posters and other items helped to support these images and pull focus to the figures. A wordplay collage, set in a vibrant yellow, sits on top of the images, enhancing the emotion and creating a bold aesthetic. Titling Gothic, a flexible sans-serif system with many weights and widths, provided much variation and texture while keeping pieces unified. The typeface is also used in the new logo, a dynamic and bold type lockup.


ON THE STAGE


DESIGN THINKING

Positioning Although live theater is an art of diversity, the platform has increasingly attracted a more mature audience. The goal for the Lamb’s Theatre rebrand was to position the offerings to attract a younger audience to experience the live productions and leave them wanting to come back again and again.

POSITIONING STRATEGY Aesthetics To attract a younger demographic, the branding needs to feel dynamic, fresh, and modern. Marketing To promote Lamb’s Theater’s new look, marketing efforts should focus on digital platforms including social media and mobile-friendly websites. Price To make offerings more affordable for a younger audience, tickets will be offered at 1/2 off for anyone 35 and under. Product The lineup for future season’s at Lamb’s Theater should include productions that are relevant to younger audiences. Personnel Lamb’s Theater must create internships to bring in more young faces to the staff, such as the ushers at the plays.

SKETCHES


P L AY E R S

THEATRE

LOGO

ICONS

ADJECTIVES

Young Modern Classy Bold

COLOR

TYPOGRAPHY

TitlingGothicFB Comp A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z


Left: Mobile friendly ticket ordering Right: Poster-18”x40” for Lamb’s 2017 season

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Kelly Armerding


SET

S T H LIG

COSTU

R A E L

M R O F PRE

PA S S I O

T

R E T A E H E G A T S

ACT

N

SIN

S P O R P

S T IL G H

STAGE

IL

P L AY E R S

2s e 0a s1 o 7n

THEATRE

TH

Now in our 44TH Year, Lamb’s is one of Southern California’s leading non-profit performing arts organizations. We produce year-round in two vibrant locations:Lamb’s Players Theatre in the charming island community of Coronado, and the Horton Grand Theatre in San Diego’s exciting Gaslamp Quarter.

OUR TWO THEATRES

Lambs Players Theatre 1142 Orange Ave. , CA 92118

Learn more & buy tickts at l a m b s p l a y e r s . o r g call us at ( 6 1 9 ) 4 3 7 - 6 0 0 0

Are you 35 years old or younger? Sign up for free at : lambsplayers.org/under30 As a member of the Under35 Club, you’ll receive half price tickets to all of the Lamb’s Players productions.

Horton Grand Theatre 444 Fourth Ave., San Diego CA 92101

Check us out on social media:

instagram.com/lambsplayers twitter.com/lambsplayers facebook.com/LambsPlayers

Lamb’s Players Theatre

53


WHAT COULD BE BETTER THAN TO HARVEST YOUR OWN GARDEN?


O


WHAT COULD BE 09 BETTER THAN TO HARVEST YOUR OWN GARDEN? GROWN

Gardening and Cooking Magazine

CATEGORY

INSTRUCTOR

COURSE

TYPEFACES

Editorial Design

Page Layout

Sean Bacon

Requiem Text

PROBLEM Grown Magazine is a new periodical created for people who are interested in growing and cooking their own food. The magazine celebrates the process of cooking and gardening in a fresh and elegant way. Grown targets an expanding culture of people aged 25–40 who wish to cultivate a healthy lifestyle and know where their food comes from. Grown’s revenue comes almost entirely from subscriptions from dedicated readers who don’t mind paying a premium for authentic content free from the influence of Big Food. SOLUTION Grown’s masthead uses Requiem Text, a graceful typeface with elegant serifs that brings an air of history and richness to the cover. This is combined with Andes Condensed, a fresh and clean sans-serif, which contributes a modern tone. The magazine’s imagery is an eclectic blend of vintage illustrations and bright food photographs. The clean and minimal covers differentiate from traditional food magazines which are covered with headlines. Feature articles layer text and photography together creating fresh and engaging visuals. A 12-column grid provided a flexible layout system for setting copy, images, headers, and pull-quotes together with unity and dynamic white-space.


EATING IT.

O


DESIGN THINKING

Differentiation Grown Magazine caters specifically to food lovers who like to garden as well as cook and who appreciate organic and Farm-to-Table food. The magazine will differentiate itself from more traditional food and gardening periodicals through its elegant and clean aesthetic.

Bon Appetit magazine is a quick and casual styled magazine that is designed for a very wide audience and broad appeal. The sister magazine Gourmet was discontinued for similar features trying to be too many things at once. Grown magazine differs in that it is designed for a particular niche audience. Also, the magazine’s revenue comes from subscriptions, eliminating the need for ads that clutter the experience.

Organic Gardening is a How-to driven magazine with more focus on gardening than cooking. Their look is generic—designed to cater to a broad audience. Grown magazine differs in that it combines both gardening and cooking and presents them both in stylized and beautiful detail.

SKETCHES


LOGO

APRIL 2015

VOL 12 NO.3

FROM YOUR GARDEN

ON TO YOUR PLATE

ICONS

ADJECTIVES

TYPOGRAPHY

Elegant

Andes Condensed

Beautiful Resourceful

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Honest

Requiem Text

Alive

ABCDEFGHIJKLMN OPQRSTUVWXYZ

Young

abcdefghijklmn opqrstuvwxyz

COLOR


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Kelly Armerding


Grown Magazine

61


Filler image


NEW HOPES, NEW FEARS. HOW CAN YOU HELP?


NEW HOPES, 10 NEW FEARS. HOW CAN YOU HELP? IMPACKED

Nonprofit for Refugees CATEGORY

INSTRUCTORS

COURSE

TYPEFACES

Branding

Portfolio Building & Web Design

Sean Bacon & Candice Lopez

Dolly

PROBLEM

Facing the Syrian refugee crisis, the worst humanitarian

disaster of our time, a new nonprofit, Impacked, has been

created that helps welcome refugees immigrating to San Diego. The company creates welcome kits for Syrian kids through a community effort. A brand identity, messaging, and marketing material was needed to spread the word about this vital cause and get people involved. Impacked’s main audience is leftleaning couples and parents ages 30–49. SOLUTION Impacked’s identity, a hand-lettered lockup, was designed with humanistic flair. The tagline ‘Ahlan wa Sahlan,’ which translates to ‘most welcome,’ is done in a unified style. A color palette of deep maroon, pale blue, and golden yellow was derived from Syrian cultural art and fabric. Powerful human-centered photography is used throughout the website and collateral to paint a picture of the people who need help. Contributors to Impacked receive a branded starter kit that can be further filled with items to help the kids who ultimately receive them. The kit includes a backpack, water bottle, pencil bag, and other items, along with a booklet and packing list that helps educate volunteers and direct them to purchase items that are most helpful to the kids.


WELCOME THEM


DESIGN THINKING

Big Idea CONCEPT: Support refugee kids from Syria who are immigrating to San Diego by creating welcome kits. PURPOSE: To enrich the lives of refugees. VISION: A world where all refugees have a welcoming and peaceful transition. MISSION: To provide essential comforts and basic needs to kids who are facing a challenging transition to a new location and culture. VALUES: Compassion We have deep concern for the suffering of others. Community We work to bring people of different cultures together. Responsibility We are reliable and trustworthy in all that we do. Transparency We strive to build a relationship of trust with those we serve.

BIG IDEA: Creating Impact for Refugees in Need

SKETCHES


LOGO

PATTERNS

ADJECTIVES

TYPOGRAPHY

Enlightening

Dolly

Generous Informational Kind Passionate

COLOR

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz


Helping You Help Others

Menu

Making kits that impact the lives of children in San Diego from around the world.

Join the Movement

About Impacked Countless Refugee families form all round the world come to San Diego each year seeking out a safer place for their loved ones, hoping they can find a life better than the destruction and devastation they have left behind them.

Learn More

The Pack Sign up to receive and fill one of our Kits that go to refugee kids in your very own neighborhood and check out our packing tips and inspiration.

Order Now


Home

Impacked

About About Kits Impacked Kits

Countless Refugee families form around the world come to San Diego each year seeking out a safer place for their loved ones, hoping they can find a life better than the violence, destruction and devastation they have left behind them.

Countless Refugee families form around the world come to San Diego each year seeking out a safer place for their loved ones, hoping they can find a life better than the violence, destruction and devastation they have left behind them.

Learn More

Learn More

About

Stories Stories Donate Donate

Join the Movement Join the Movement

Your Giving

makes a difference

See and hear the stories of children who have received a kit from the ‘Impacked’ par ners and see what it means to them, how it made a difference, and brought a smile to their face.


‘Most Welcome’

a kit for Syrian Refugee Children in San Diego

The title name ‘Ahlan wa Sahlan’ is Arabic for ‘Most Welcome’, and that is exactly how we want these kids and their families to feel when they receive their kit.

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Kelly Armerding


Impacked

71


GRE AN

D CRAFTE est

FE E

H

EK COF

D

1973

HOBNA I L S EN ’S B O O T

74

HABITS

DRINKING

P L AY E R S

THEATRE

M

Modern Theater

Roasting Company

Veterans Exhibition

Youth Voting Campaign

Premium Footwear

Casual Restaurant Logo

Greek Oceanic Excursions

Spicy Jelly Brand

Preforming Arts Group

Tom Smith Comedy

Refugee Kids Nonprofit

Personal Identity

Kelly Armerding


VO CES

Honoring Veterans

SAILFIN

Sweet

HEAT

Logo Spread

75


THANK YOU

thank you, thank you, thank you!

To Candice Lopez and all my teachers at city college, for your passion for design, your kind support, and all that you have taught me. A HUGE thank you to Bradford Prairie and Sean Bacon, for your countless hours of help and feedback and for giving far beyond what is required of you as a teachers. To the Portfolio graduating class of 2017, for your helpful critiques, support, and encouragement. And to my family & God for your constant love and support.

COLOPHON

this book brought to you by...

CREATOR: Kelly Armerding CONTACT: kelly.a.armerding@gmail.com PROGRAM: San Diego City College Graphic Design PRINTER: Sunset Press BINDER: International Bindery PHOTOGRAPHY: Bradford Prairie, some images form Google- for inspiration only, pexel.com, and by me. FONTS: Gotham Narrow Typeface Family, and Walbaum Typeface Family SOFTWARE: Adobe Creative Cloud Suit

Kelly Armerding Graphic Design Portfolio  

Please enjoy my Graphic Design Portfolio. I developed my book in the City College Graphic Design Program.

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