1326 Emanuel Cleaver II Blvd. KANSAS CITY, MISSOURI 64110 816 - 210 - 1109
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Disruptive Innovation Overview: A New Era of Electrification
From Tariffs to Triumph. From Risk to Revenue.
In the face of political uncertainty and tariff threats, John Deere must lean into disruptive innovation to protect its brand and expand its influence. This partnership delivers:
• EV Charging Hub Stations that transform American highways into profit centers, drawing revenue from every EV user including competitors like Kubota, CAT, and STIHL.
• Inductive Charging Technology that enables wireless, hands-free charging for heavy-duty agricultural EVs reducing downtime, increasing efficiency, and eliminating reliance on plug-in infrastructure.
• Urban-Rural Integration through infrastructure that connects city centers to farmland, creating a seamless electrification ecosystem that supports mobility, agriculture, and logistics.
• Youth Engagement Programs that build brand loyalty, expand visibility, and create a pipeline of future John Deere customers, technicians, and innovators.
• Strategic Shield Against Tariffs by reinforcing domestic operations, investing in U.S. infrastructure, and showcasing John Deere’s commitment to American innovation and workforce development.
This is not incremental change it’s a market-defining leap. Together, CAS and John Deere will own the charging ecosystem, lead the electrification movement, and profit from every mile driven.