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NEW AGENT WEBSITES

By Shelby O’Neill

THE NEWES T WAY TO

PUT YOURSELF

OUT THERE

Today, buyers typically start their home search online, which means your online presence can make or break your business. During Family Reunion 2016, Keller Williams Realty announced the launch of new agent websites to help its agents better meet the needs of today’s web-savvy buyers.

26

Early Adopters

Seamless Setup

Agent Garrett Hawkins of the Fort Worth (Texas) market center has already received positive response from clients. “The feedback I’ve received is that the website is much cleaner and more modern than the older websites,” he says. Clients aren’t the only ones giving feedback to agent Romilda P. Smith, of the Richmond West (Va.) market center. “Every agent in our office that has seen it loves it,” she says. “They couldn't wait for the rollout. Some were stopping me in the halls and hanging outside my office waiting for release updates.” Based on the popular WordPress platform, the new websites offer unprecedented ease of functionality, meaning they’re easy to set up, easy to customize and easy to update, with all changes taking effect instantaneously.

For Smith, the intuitive setup wizard made getting her “The new website looks great on a website up and running a breeze. mobile device and is very easy to “I did it on a snow day in January,” she says. “I renavigate to make changes that are member it was a Sunday, and it took maybe 30 minutes seen instantly once saved,” she says. to get it to go live. No detailed skill was necessary; it Hawkins echoed the same sentiwas set up by the numbers. I ran into ments and is considering using the some issues, but my questions were answered immedinew site as his only web presence. ately and I got my site up and running – complete with “The new website does not require my logo.” detailed technical skills, but it does “It took not long at all to get the site up and runrequire time,” he says. “I think the ning,” Hawkins says. “As an early adopter, there were hardest part with the new website is not as many tools, but I knew I wanted the website, so content, not technical skills. I know I got the site up and running. Since then, I am conon the old websites I did not even stantly learning and adding content to the site myself. It bother trying to add content. It was is very user-friendly.” just too difficult. I went to a thirdAgent Bernadine Eberle of the Central 75 (Texas) party website vendor and am now market center also adopted the website when it running tests to see if I can generate launched in her market center. “Our market center the same amount and quality or had the vision to train agents on getting started on their more to decide if I want to keep the new KW website,” she says. “After that, it was very easy very expensive third-party website to put those practices into place and implement them.” or get rid of it and go with the new That ease of making changes to the site has become KW website as my only website.” one of Eberle’s favorite features, in addition to the site’s The new websites also allow for responsiveness across devices. seamless integration by providing a blogging platform within the site.

VOL.13.2 2016

Responsive and Simple

OutFront 13.2  

This latest issue of OutFront presents proven strategies from top associates around the world on how to grow your business, build market sha...

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