Issuu on Google+

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CONTENTS Section$1$ !Bio%profile!of!Keith!Athaide%D’Silva Peer!recommendations

Section$2$ About!KAD!Communication!Consultants Core!expertise List!of!services

Section$3$ Profiles!!of!non%profit!organizations!we!have!served List!of!work!executed!for!non%profit!organizations Work!recommendations

ANNEXURE Samples!from!our!portfolio

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KAD$$COMMUNICATION$CONSULTANTS


A"cause"in"my"canvas

by#Shru(#Nambiar"Posted"online:"Sat"Apr"09"2011,"01:35"hrs The"hands"rose"and"spread"out"as"tree"branches,"thus"becoming"one"with"nature."ArCst"Shantanu"Bankar's"poster"for"Treepublic"FoundaCon's"World" Theatre"Day"on"March"27"was"a"result"of"serious"brainstorming."Bankar,"who"volunteers"with"the"foundaCon,"says,"“We"all"usually"sit"together"and" figure"out"the"root"cause"of"any"problem"at"hand."That"is"what"we"then"depict"in"the"posters.” In"an"eQmail"inbox"full"of"spam"messages,"subscripCons"and"forwards,"there"are"gems"exhorCng"us"to"sign"peCCons,"look"at"the"newest"posters,"donate" or"parCcipate"in"the"latest"charitable"programme."The"words"around"these"appeals"dim"against"that"one"central"picture"or"graphic."Without"employing" many"leSers,"they"tell"you"exactly"what"the"mail"is"about."NGOs"and"organisaCons"working"for"social"causes"have,"for"years,"employed"visual"aids"to" communicate"their"beliefs."These"posters,"logos"and"photographs"have"some"of"the"most"effecCve"and"creaCve"language"buried"in"them,"brief"but" direct,"abstract"but"sCll"easily"relatable. How#would#you#visually#capture#the#need#of#expression#among#the#underprivileged#women#around#us?#"We#used#a#photograph#that#showed#a# woman's#hand#reflec(ng#in#a#run#down#mirror.#It#spoke#a#lot#about#her#need#to#reflect#and#also#the#restric(on#on#her#expression.#We#wanted#to# make#a#poster#that#would#touch#human#emo(ons#rather#than#being#an#abstract#piece,"#recalls#Keith#D'Silva.#The#head#of#corporate#communica(ons# at#a#Pune#firm#is#an#occasional#volunteer#with#Open#Space#and#has#produced#posters#for#three#of#their#events.#"Like#in#the#corporate#sphere,# visibility#and#brand#promo(on#is#the#key.#You#need#to#stand#out#among#the#cluMer.#I#believe#in#keeping#the#photo#as#the#focus,#like#twoNthirds#of#the# poster,#and#keeping#the#text#as#liMle#as#possible,#just#enough#to#make#people#look#at#it#and#enquire#about#it#later,"#D'Silva#says. Most"NGOs"understand"the"importance"of"having"calendars,"charts,"posters"and"greeCng"cards"in"their" PR"repertoire."They"ensure"name"recall"like"no"sermons"can.""We"spend"a"substanCal"amount"of"Cme"on" such"means"of"communicaCon."Last"year,"during"an"event"in"the"aid"of"matrimonials"for"the"HIV" posiCve,"we"had"a"poster"asking"people"Q"'Can"you"recognise"who"has"HIV?'."We"know"we"have" succeeded"if"people"get"even"one"fact"of"the"disease"and"its"sCgma"right,""says"Shirish"Doshi," campaigning"inQcharge"of"Deep"Griha"Society"and"Wake"Up"Pune"iniCaCves. Commercial"arCst"Poonam"Majgaonkar"feels"that"these"posters"needn't"just"be"warnings"of"impending" doom.""I"remember"seeing"a"hoarding"that"showed"buds"growing"out"of"the"trunk"of"a"tree"that"had" been"cut."The"poster"asked"if"this"was"the""end"or"the"beginning?""I"believe"visuals"can"encourage"a"lot" of"posiCve"thought"too,""says"Majgaonkar,"who"created"the"logo"for"the"NGO"Protecterra. Reference:"hSp://www.indianexpress.com/news/aQcauseQinQmyQcanvas/773818/0"


Section!1

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Brief!bio%proďŹ le!of!Keith!Athaide%Dâ&#x20AC;&#x2122;Silva WORK$EXPERIENCE$<$14$YEARS April$2012$to$date$<$Principal$Consultant$at$KAD$Communication$Consultants May$2006$to$March$2012$(Sterlite$Technologies) % Completed!tenure!as!Deputy!General!Manager!(Corporate!Communications).!Previous!job!roles! in!this!period!include!Associate!General!Manager!(Corporate!Communications)!and!Chief! Manager!(Corporate!Communications) % Job!responsibilities!included!development!of!strategic!communication,!marketing! communication,!corporate!communication,!employee!communication,!brand! management!cross%functional!projects. December$2005$to$May$2006$(Tata$Indicom$Enterprise$Business$/$VSNL$ International) % Completed!tenure!as!Manager!(Marketing!Communications).! % Job!responsibilities!included!development!of!strategic!communication!for!the! acquisition!of!Teleglobe!(Canada)!by!VSNL!International!and!other!marketing! communication. KAD$$COMMUNICATION$CONSULTANTS


August$1998$to$November$2005$(Sterlite$Industries$/$Sterlite$Optical$Technologies) % Completed!tenure!as!Manager!(Corporate!Communications).!Previous!job!roles!in!this!period! include!Associate!Manager!(Sales!&!Marketing),!Senior!Executive!(Sales!&!Marketing!/! Manufacturing). % Job!responsibilities!included!development!of!marketing!communication,!corporate! communication,!brand!management!and!regional!product!sales.! PROFESSIONAL$HONORS % 5!awards!from!LACP!(USA)!for!Sterlite!Technologies!Annual!Report!2009%10 % WebAward!2009!for!â&#x20AC;&#x2DC;B2B!Standards!of!Excellenceâ&#x20AC;&#x2122;!for!Sterlite!Technologies!website!(a!new! version!of!the!website!has!since!replaced!this). ACADEMIC$QUALIFICATIONS % MBA!(Marketing),!Pune!University,!India!%!1998,!University!Gold!Medallist!%!1st!Class!with! distinction! % Bachelor!of!Engineering!(Chemical),!Pune!University,!India!%!1996,!4th!in!University,!1st!Class! with!distinction

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SKILLS$&$EXPERTISE % Brand!strategy,!brand!communication,!strategic!communication,!marketing!communication,! corporate!communication,!employee!communication,!employer!branding. HOBBIES$&$INTERESTS % Fitness,!networking,!music,!travel. PERSONAL$INFORMATION % Date!of!birth:!May!12,!1975 % Nationality:!Indian % Passport!number:!G3575471 % Passport!validity:!03/07/2017 % Current!location:!Pune,!Maharashtra,!India % Contact!number:!+91%9158997149 % Email:!keith.dsilva@gmail.com % Skype:!keithdsilva More!details!and!references!/!recommendations!at!http://in.linkedin.com/in/keithdsilva

KAD$$COMMUNICATION$CONSULTANTS


Peer!recommendations

Keith!has!a!deep!understanding!of!brand!strategy!and!ensured!an! integrated!approach!to!positioning,!leveraging!and!communication! both!externally!&!internally.!He!pushed!the!limits,!all!the!time!in! ensuring!that!the!quality!&!timing!was!never!missed.! %!Rajendra!Mishra,!COO!%!Power!Business,!Sterlite!Technologies

Keith’s!professionalism!combined!with!his!analytical!&!conceptual!skills! ensured!that!projects!were!executed!on!time!and!with!a!real!business! impact. %!Dr.!Andrew!McGrath,!Director!of!EMEA!Business!Development,! Sterlite!Technologies

http://in.linkedin.com/in/keithdsilva !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Have!worked!with!Keith!for!about!10!years.!It!was!always!a!pleasure! working!and!interacting!with!him.!He!is!a!person!who!is!well!organized,! has!thought!clarity,!innovative!and!very!honest!towards!his!work.! During!the!tenure!at!Sterlite,!he!led!various!branding!and!PR!initiatives! that!are!best!in!industry!and!were!well!recognized!by!all!within!the! company.!I!am!extremely!sure!that!he!will!do!wonders!for!his!clients!and! won't!let!them!down!ever. %!Manish!Agarwal,!Head!%!International!Marketing,!Sterlite!Technologies

It!was!a!pleasure!to!work!with!Keith.!He!is!hardworking,!innovative!and! dedicated.!He!adds!positivity!to!the!office!environment!and!encourages! team%building.! %!Ankit!Agarwal,!Vice!President!%!Business!Development,!Sterlite! Technologies

http://in.linkedin.com/in/keithdsilva KAD$$COMMUNICATION$CONSULTANTS


One!of!the!best!and!committed!people!I!have!seen.!Hard!working!and! goal!oriented.!Attention!to!detail!keeping!in!mind!that!a!task!has!to! completed!in!time. %!Anant!Shanker,!Regional!Sales!Manager!%!ME!at!General!Cable!Corp

I!have!worked!with!Keith!for!over!10!years!and!found!Keith!as!a! professional!who!has!a!very!clear!and!distinctive!brand!promise.!Keith! has!this!unique!ability!to!grasp!the!Big!Picture!objective!of!the!business! and!keep!transactions!and!tactical!actions!aligned!to!the!same!without! getting!defocused.!However!what!clearly!makes!him!special!and! distinctive!is!his!passionate!attention!to!details.!I!have!truly!enjoyed! working!with!Keith!and!would!without!doubt!recommend!His!work!for! those!who!value!‘Quality!and!Share!the!passion!for!Detailing’. %!Ashwin!Laddha,!Chief!Marketing!Officer!(Telecom!Products),!Sterlite! Technologies

http://in.linkedin.com/in/keithdsilva !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Section!2

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About!KAD!Communication!Consultants Through!his!career!as!a!communications!profession!that!spanned!over!13!years!with!companies!like! Sterlite!Technologies,!Tata!Indicom!(EBU)!and!VSNL!International,!Keith!Athaide%Dâ&#x20AC;&#x2122;Silva!was! instrumental!in!developing!niche!and!unique!communication!programs,!with!deliverables!that!could! be!clearly!mapped!against!desired!metrics.!It!was!this!passion!to!develop!result%oriented! communication!with!which!KAD!Communication!Consultants!came!into!existence!in!early!2012. KAD!Communication!Consultants!provides!a!suite!of!services!includes!brand!strategy,!brand! positioning,!brand!engagement,!marketing!communication,!employee!communication,!content! generation!and!editing. We!believe!that!our!hands%on!experience!in!with!a!range!of!industries!and!communication!media!also! helps!in!cross%pollination!of!ideas.!We!execute!our!integrated!communication!solutions!through!a! wide!spectrum!of!tools!in!conventional!media,!interactive!media!and!new!age!media!platforms. We!have!developed!and!executed!communication!strategy!for!a!variety!of!industry!sectors!that! include!IT!consultancy,!IT!infrastructure,!training!&!development,!retail,!manufacturing,!hospitality,! ďŹ&#x201A;oriculture!and!non%proďŹ t!organizations.

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Our!core!expertise FOUNDATION$ANALYSIS

STRATEGY$DEVELOPMENT

We!assess!the!relevance!of!the!brand!in! its!business!context!and!competitive! scenario,!to!uncover!key!insights!with! the!target!audience.

We!develop!the!brand!strategy,!define! the!brand!position,!vocalize!the!key! brand!differentiators!and!identify! communication!opportunities.

EFFECTIVENESS$ASSESSMENT

INTEGRATED$COMMUNICATION

We!analyze!progress!on!key!metrics!to! enable!iterations!in!solution!design!and! implementation.!These!also!serve!as!a! foundation!for!future!programs.

We!enable!brand!expression!through! integration!of!conventional,!interactive! and!new!age!media!platforms.!

KAD$$COMMUNICATION$CONSULTANTS


List!of!services < MARKETING$COMMUNICATION:$Marketing!presentations,!brochures,!pamphlets,! ďŹ&#x201A;ipbooks,!news!e%zines,!product!packaging < STRATEGIC$/$CORPORATE$COMMUNICATION:$Annual!reports,!presentations,!news! releases < EMPLOYEE$COMMUNICATION:$News!ezines,!emailers,!motivational!campaign! communication < EVENT$COMMUNICATION:$Emailers,!posters,!banners,!invitations,!collaterals,!post%event! survey!forms < INTERACTIVE$MEDIA:$Websites,!social!media!marketing,!eCards,!email!banners < BRAND$STRATEGY$&$BRAND$IDENTITY$MANAGEMENT:$Brand!strategy,!logo!design,! brand!identity!guidelines $$$$$$$$$$$$$$$$$$$$$<$CONTENT:$Content!gap!analysis,!content!rewriting!and!editing! !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Section!3

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Support!to!non%profit!organizations!/!programs CENTRE#FOR#DEVELOPMENT#AND#COMMUNICATION#STUDIES#(CCDS)"is"a" nonQprofit"insCtuCon"that"uses"communicaCon"processes"to"build"an" informed,"open"and"inclusive"society."CCDS"strives"to"empower"civil"society" and"facilitate"ciCzens’"parCcipaCon"in"the"creaCon"of"a"just,"equitable"and" sustainable"world.""We"harness"the"power"of"communicaCons"and"cultural"

!

expression"to"foster"new"plaforms"for"research,"advocacy,"dialogue"and" ciCzens’"acCon"on"pluralism,"social"jusCce"and"sustainable"development"in"India.""We"work"primarily" with"the"urban"middle"class"and"youth,"who"we"believe"are"important"catalysts"of"social"change.""CCDS" is"registered"as"a"public"trust"under"the"Bombay"Public"Trust"Act"and"is"a"member"of"the"Credibility" Alliance"that"cerCfies"transparent"and"accountable"governance"of"public"insCtuCons."www.ccds.in" OPEN#SPACE:"CCDS"iniCated"a"unique"civil"society"and"youth"outreach"process"called"Open"Space"in" 2004."Open"Space"is"a"physical"and"a"metaphorical"plaform"that"promotes"dialogue,"discussion"and" the"sharing"of"mulCple"perspecCves"on"social"jusCce"and"development."Open"Space"uses"literature"

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and"the"arts,"films,"online"networks,"workshops,"public"lectures,"youth"fesCvals," journeys"and"discussions"to"reach"out"to"young"adults"and"get"them"to"explore"the" world"around"them"through"different"lens."We"conduct"programmes"on"campus"and" at"popular"youth"venues"such"as"coffee"shops"and"bookshops."Open"Space"has" partnered"with"leading"educaConal"insCtuCons"across"India,"and"with"many"of" India’s"leading"scholars,"writers,"filmmakers,"arCsts"and"acCvists."Open"Space"is" based"in"Pune,"and"has"also"been"acCve"in"Lucknow,"Ahmedabad,"Ranchi,"Kolkata"and"other"ciCes." More"details"at"www.openspaceindia.org

KISKI#KAHANI#N#THE#RAMAYANA#PROJECT:"CCDS"underlines"the"cultural" diversity"of"India"by"exploring"its"popular"culture,"epics,"myths"and"folktales." The"Ramayana"Project"documents"the"pluralism"of"the"Ramayana"tradiCon" and"underlines"the"relaConship"of"the"diverse"Ramayanas"with"ideas"of" gender,"patriarchy,"idenCty"and"marginalisaCon."More"details"at" www.kiskikahani.openspaceindia.org"

KAD$$COMMUNICATION$CONSULTANTS


List!of!work!executed CORPORATE#COMMUNICATION Q Corporate"Brochure"for"CCDS Q Poster"for"the"‘Open"Space"Fellowship"Program’ Q Annual"pamphlet"for"‘Kiski"Kahani"Q"The"Ramayana"Project’ PROGRAM#/#EVENT#COMMUNICATION N The#Inner#Courtyard# N Valmiki#in#the#21st#Century Q Anubhav:"Journeys"through"a"changing"India Q Sunte#Ho:"A"journey"through"the"epic"with"storyteller"Vayu"Naidu"and"Ruby"Sahota;"music"by" Ansuman"Biswas Q Shadows#Libera(on:"An"interacCve"theatre"performance"on"gender"violence

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N Women#on#record;#The#Saga#Of#The#Gramophone#Celebri(es:# A"lecture""by"Vikram"Sampath N QNFest#2010:#An"LGBT"community"building"iniCaCve" N Jus(ce#Before#Reconcilia(on;#Ahmedabad#aeer#10#years:#A" talk"by"Prof."Dipankar"Gupta N Poetry#in#Public:#A"series"of"expressive"poetry"by"women Q Ten#ways#in#which#novels#can#change#your#life:"A"talk"by" Chandrahas"Choudhury Q Itna#Bada#Rakshas:"A"wriCng"workshop"with"Annie"Zaidi Q Carna(c#Music#Apprecia(on#Workshop:"Conducted"by"noted" young"CarnaCc"vocalist"SushruC"Santhanam. Q A#reading#and#conversa(on#with#Jerry#Pinto:"Author"of"‘Em" and"the"Big"Hoom’

KAD$$COMMUNICATION$CONSULTANTS


Samples!of!work!executed

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KAD$$COMMUNICATION$CONSULTANTS


Work!recommendations

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I!highly!recommend!Keith!Athaide%D’Silva!for!content!analysis!and!web! site!development. %!Emmanuel!Balayer,!Founder!&!CEO,!Emmanuel!Balayer!Consultancy! Services

We!have!worked!with!Keith!for!the!last!two!years!and!he!has!always!been! able!to!produce!design!work!that!is!always!far!above!our!expectations.!He! has!a!sharp!sense!of!design!%!one!that!he!is!able!to!articulate,!produce!and! disseminate!with!the!greatest!ease.!Keith's!intelligence!allows!for!him!to! understand!subjects!that!vary!from!LGBT!rights!to!others!as!seemingly! obtuse!as!the!diversity!of!the!epics!in!India. %!Imran!Ali!Khan,!Project!Coordinator,!Centre!for!Communication!&! Development!Studies!(CCDS)


Annexure!%!Samples!from!our!portfolio

KAD$$COMMUNICATION$CONSULTANTS


Marketing!communication

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Marketing!presentations Scope$of$services:$Conceptualization, content reformulation, design execution in MS PowerPoint

KAD$$COMMUNICATION$CONSULTANTS


Brochures Scope$of$services:$Conceptualization,$content$sourcing,$content$rewriting,$design$execution

Click!here!to!view!a!sample http://issuu.com/keithdsilv/docs/120212_ccds_brochure_lowres_final !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Flipbooks Scope$of$services:$Conceptualization, content reformulation, design execution, conversion to flipbook

http://issuu.com/keithdsilv/docs/120412_ebcs_corporate_flipbook Click!here!to!view!a!sample KAD$$COMMUNICATION$CONSULTANTS


Pamphlets Scope$of$services:$Conceptualization,$content$sourcing,$content$rewriting,$design$execution

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Handouts Scope$of$services:$Conceptualization,$content$sourcing,$content$rewriting,$design$execution

KAD$$COMMUNICATION$CONSULTANTS


News!magazines Scope$of$services:$Conceptualization,$content$sourcing,$content$rewriting,$design$execution

http://issuu.com/keithdsilva/docs/connecting_-_issue_1__vol_1__september_2011 Click!here!to!view!a!sample !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Product!packaging Scope$of$services:$Research,$conceptualization,$design$execution,$production$coordination 4.#Design#concept Holes at the top for ventilation / ribbon handle Sealed top to prevent damage to the bouquet while removing from carton Holes at the side for ventilation

Subtle design in watermark / design print on entire outer carton - gloss laminated Product viewing window in the front

Carton removal instructions Semi circular cut for easy removal of top portion of carton

Product name

T OP

Handling, storage, transport symbols Product name

BASE

Corporate branding UF LOGO

Sealed base to prevent product damage during handling and transportation

Product, care and corporate information and website on back

!

KAD%Communication%Consultants

Page%22%

KAD$$COMMUNICATION$CONSULTANTS


Strategic!/!corporate!communication

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Annual!reports Scope$of$services:$Conceptualization,$content$sourcing,$content$rewriting,$design$coordination

Awards$for$Sterlite$Technologies$ 2009<10$annual$report • ‘LACP!2010!Spotlight!Award!–! Global!Top!100’! • ‘LACP!2010!Spotlight!Award!–!Gold’! • ‘LACP!2010!Spotlight!Award!–!! Agency!Bronze!Award!(to! Quadrum!Limited)’ • ‘LACP!2009/10!Vision!Award!%! Global!Top!50’! • ‘LACP!2009/10!Vision!Award!–!Silver

http://issuu.com/keithdsilva/docs/annual_report_2009-10 Click!here!to!view!online KAD$$COMMUNICATION$CONSULTANTS


News!releases Scope$of$services:$Content$sourcing,$content$writing,$layout$execution

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Corporate!presentations Scope$of$services:$Conceptualization, content reformulation, design execution in MS PowerPoint

KAD$$COMMUNICATION$CONSULTANTS


Employee!communication

KAD$$COMMUNICATION$CONSULTANTS


Motivational!/!communication!campaigns Scope$of$services:$Conceptualization, content reformulation, design execution GYARAH GUNN

GYARAH GUNN

GYARAH GUNN

GREET WITH A SMILE

VERBAL WELCOME

EYE CONTACT

GYARAH GUNN

GYARAH GUNN

GYARAH GUNN

INITIATE DIALOGUE

OFFER ASSISTANCE

ALWAYS ASSURE RESOLUTION

GYARAH GUNN

GYARAH GUNN

GYARAH GUNN

Can I assist you?

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F OF

KAD$$COMMUNICATION$CONSULTANTS


House!magazines Scope$of$services:$Conceptualization,$content$sourcing,$content$rewriting,$design$execution

Click!here!to!view!a!sample

http://issuu.com/keithdsilv/docs/ias_-_september_2011

KAD$$COMMUNICATION$CONSULTANTS


eMailers Scope$of$services:$Conceptualization, content reformulation, design execution,$email$embedding

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KAD$$COMMUNICATION$CONSULTANTS


Event!communication

KAD$$COMMUNICATION$CONSULTANTS


Event!branding!&!communication Scope$of$services:$Conceptualization, content reformulation, design execution

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KAD$$COMMUNICATION$CONSULTANTS


Event!branding!&!communication Scope$of$services:$Logo$&$name$conceptualization, content reformulation, design execution

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Event!posters Scope$of$services:$Conceptualization, content reformulation, design execution

KAD$$COMMUNICATION$CONSULTANTS


Virtual!events Scope$of$services:$Conceptualization,$design$execution,$online$implementation

!

Click!here!to!view!a!sample http://www.sterlitevirtualexhibition.com/virtual_exhibition.php !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Interactive!media

KAD$$COMMUNICATION$CONSULTANTS


Websites Scope$of$services:$Conceptualization,$content$gap$analysis,$content$rewriting,$design$execution

Winner$2009$â&#x20AC;&#x201C;$B2B$standard$of$excellence !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*

Click!here!to!view!online www.sterlitetechnologies.com


Websites Scope$of$services:$Conceptualization,$content$gap$analysis,$content$rewriting,$design$execution

www.emmanuelbalayer.com Click!here!to!view!online KAD$$COMMUNICATION$CONSULTANTS


Websites Scope$of$services:$Conceptualization,$content$gap$analysis,$content$rewriting,$design$execution

Click!here!to!view!online www.flambos.com !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Websites Scope$of$services:$Conceptualization,$content$gap$analysis,$content$rewriting,$design$execution

Click!here!to!view!online www.i-valuebridge.com KAD$$COMMUNICATION$CONSULTANTS


Social!media!marketing Scope$of$services:$Page$setup,$guidelines$for$content$funnel$development,$administrator$training

Click!here!to!view!online

www.facebook.com/ivaluebridge.com !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


eCards Scope$of$services:$Conceptualization, design execution,$email$embedding

KAD$$COMMUNICATION$CONSULTANTS


email!banners Scope$of$services:$Conceptualization,$design$execution,$auto<embedding

!"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Brand!strategy!and! brand!identity!management

KAD$$COMMUNICATION$CONSULTANTS


Brand!strategy!development Scope$of$services:$Research,$development$of$Brand$Driver$Platform*$and$brand$personality

*"Brand"Driver"Platform"is"concept"developed"by"Landor"Associates"and"is"a""registered"trademark !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


the academy for creating excellence

Logo!design Scope$of$services:$Conceptualization,$design$execution,$logo$usage$guidelines

tiktaacademy GROWTH THROUGH EMPOWERMENT

shiksha shiksha tiktaacademy LEARNING . EMPOWERMENT . GROWTH LEARNING . EMPOWERMENT . GROWTH

GROWTH THROUGH EMPOWERMENT

catalyst catalyst

LEARNING . EMPOWERMENT . GROWTH LEARNING . EMPOWERMENT . GROWTH

KAD$$COMMUNICATION$CONSULTANTS


Brand!identity!guidelines! Scope$of$services:$Development$of$communication$strategy$and$guidelines$to$manage$brand$identity

!"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Content!generation!&!customization

KAD$$COMMUNICATION$CONSULTANTS


Content!generation!&!customization Scope$of$services:$Conceptualization, content sourcing, content reformulation/rewriting, design execution

!"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


It!is!the!challenge!to!develop!communication!that! yields!organizational!impact,!that!keeps!us!excited. Our!expertise!lies!in!deriving!what!more!can!be!done!to! enhance!your!brand!and!contribute!to!your!business.! We!then!follow!through!with!the!execution!of!our! solutions!through!integrating!every!possible!medium!to! deliver!measurable!results.! We!believe!that!our!hands%on!experience!in!with!a!range! of!industries!and!communication!media!also!helps!in! cross%pollination!of!ideas. We!also!believe!that!no!project!is!too!small.! Letâ&#x20AC;&#x2122;s!speak.

Keith KAD$$COMMUNICATION$CONSULTANTS


+91!91589!97149!/!keithdsilva!(skype) keith.dsilva@gmail.com www.facebook.com/kad.consultants


KAD Communication Consultants - Work Portfolio