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Organizations+are+constantly+looking+for+more+ effective+ways+to+communicate+with+their+ target+audience,+to+drive+brand+awareness,+ generate+sales+leads+and+impact+revenues. Below8the8line#(b8t8l)#communication#is#has#therefore# become#increasingly#important#in#the# communications#mix#of#many#organizations#as#it#is# highly#measurable,#giving##valuable#insights#into## return8on8investment. An#iterative#technique#of#communication,#it#gives# organizations#the#flexibility#to#tailor#their#messaging# in#a#more#personal#manner#to#their#target#audience.# More#importantly,#it#is#an#efficient#and#cost8effective# means#to#elicit#a#desired#‘call8to8action’.

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CONTENTS Section+1+ #About#KAD#Communication#Consultants Core#expertise List#of#services

Section+2+ Samples#from#our#portfolio

ANNEXURE Bio8profile#of#Keith#Athaide8D’Silva Peer#recommendations

KAD++COMMUNICATION+CONSULTANTS


Section#1#8#About#us

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About#KAD#Communication#Consultants Through#his#career#as#a#communications#profession#that#spanned#over#13#years#with#companies#like# Sterlite#Technologies,#Tata#Indicom#(EBU)#and#VSNL#International,#Keith#Athaide8D’Silva#was# instrumental#in#developing#niche#and#unique#communication#programs,#with#deliverables#that#could# be#clearly#mapped#against#desired#metrics.#It#was#this#passion#to#develop#result8oriented# communication#with#which#KAD#Communication#Consultants#came#into#existence#in#early#2012. KAD#Communication#Consultants#provides#a#suite#of#services#includes#brand#strategy,#brand# positioning,#brand#engagement,#marketing#communication,#employee#communication,#content# generation#and#editing. We#believe#that#our#hands8on#experience#in#with#a#range#of#industries#and#communication#media#also# helps#in#cross8pollination#of#ideas.#We#execute#our#integrated#communication#solutions#through#a# wide#spectrum#of#tools#in#conventional#media,#interactive#media#and#new#age#media#platforms. We#have#developed#and#executed#communication#strategy#for#a#variety#of#industry#sectors#that# include#IT#consultancy,#IT#infrastructure,#training#&#development,#retail,#manufacturing,#hospitality,# floriculture#and#non8profit#organizations.

KAD++COMMUNICATION+CONSULTANTS


Our#core#expertise FOUNDATION+ANALYSIS

STRATEGY+DEVELOPMENT

We#assess#the#relevance#of#the#brand#in# its#business#context#and#competitive# scenario,#to#uncover#key#insights#with# the#target#audience.

We#develop#the#brand#strategy,#deďŹ ne# the#brand#position,#vocalize#the#key# brand#dierentiators#and#identify# communication#opportunities.

EFFECTIVENESS+ASSESSMENT

INTEGRATED+COMMUNICATION

We#analyze#progress#on#key#metrics#to# enable#iterations#in#solution#design#and# implementation.#These#also#serve#as#a# foundation#for#future#programs.

We#enable#brand#expression#through# integration#of#conventional,#interactive# and#new#age#media#platforms.#

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List#of#services R MARKETING+COMMUNICATION:+Marketing#presentations,#brochures,#pamphlets,# ipbooks,#news#e8zines,#product#packaging R STRATEGIC+/+CORPORATE+COMMUNICATION:+Annual#reports,#presentations,#news# releases R EMPLOYEE+COMMUNICATION:+News#ezines,#emailers,#motivational#campaign# communication R EVENT+COMMUNICATION:+Emailers,#posters,#banners,#invitations,#collaterals,#post8event# survey#forms R INTERACTIVE+MEDIA:+Websites,#social#media#marketing,#eCards,#email#banners R BRAND+STRATEGY+&+BRAND+IDENTITY+MANAGEMENT:+Brand#strategy,#logo#design,# brand#identity#guidelines R+CONTENT:+Content#gap#analysis,#content#rewriting#and#editing# KAD++COMMUNICATION+CONSULTANTS


Section#2#8#Samples#from#our#portfolio

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Marketing#communication

KAD++COMMUNICATION+CONSULTANTS


Marketing#presentations Scope+of+services:+Conceptualization, content reformulation, design execution in MS PowerPoint

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Brochures Scope+of+services:+Conceptualization,+content+sourcing,+content+rewriting,+design+execution

Click#here#to#view#a#sample KAD++COMMUNICATION+CONSULTANTS


Flipbooks Scope+of+services:+Conceptualization, content reformulation, design execution, conversion to flipbook

Click#here#to#view#a#sample !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Pamphlets Scope+of+services:+Conceptualization,+content+sourcing,+content+rewriting,+design+execution

KAD++COMMUNICATION+CONSULTANTS


Handouts Scope+of+services:+Conceptualization,+content+sourcing,+content+rewriting,+design+execution

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News#magazines Scope+of+services:+Conceptualization,+content+sourcing,+content+rewriting,+design+execution

Click#here#to#view#a#sample KAD++COMMUNICATION+CONSULTANTS


Product#packaging Scope+of+services:+Research,+conceptualization,+design+execution,+production+coordination 4.#Design#concept Holes at the top for ventilation / ribbon handle Sealed top to prevent damage to the bouquet while removing from carton Holes at the side for ventilation

Subtle design in watermark / design print on entire outer carton - gloss laminated Product viewing window in the front

Carton removal instructions Semi circular cut for easy removal of top portion of carton

Product name

T OP

Handling, storage, transport symbols Product name

BASE

Corporate branding UF LOGO

Sealed base to prevent product damage during handling and transportation

Product, care and corporate information and website on back

KAD%Communication%Consultants

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Page%22%


Strategic#/#corporate#communication

KAD++COMMUNICATION+CONSULTANTS


Annual#reports Scope+of+services:+Conceptualization,+content+sourcing,+content+rewriting,+design+coordination

Awards+for+Sterlite+Technologies+ 2009R10+annual+report • ‘LACP#2010#Spotlight#Award#–# Global#Top#100’# • ‘LACP#2010#Spotlight#Award#–#Gold’# • ‘LACP#2010#Spotlight#Award#–## Agency#Bronze#Award#(to# Quadrum#Limited)’ • ‘LACP#2009/10#Vision#Award#8# Global#Top#50’# • ‘LACP#2009/10#Vision#Award#–#Silver

Click#here#to#view#online !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


News#releases Scope+of+services:+Content+sourcing,+content+writing,+layout+execution

KAD++COMMUNICATION+CONSULTANTS


Corporate#presentations Scope+of+services:+Conceptualization, content reformulation, design execution in MS PowerPoint

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Employee#communication

KAD++COMMUNICATION+CONSULTANTS


Motivational#/#communication#campaigns Scope+of+services:+Conceptualization, content reformulation, design execution GYARAH GUNN

GYARAH GUNN

GYARAH GUNN

GREET WITH A SMILE

VERBAL WELCOME

EYE CONTACT

GYARAH GUNN

GYARAH GUNN

GYARAH GUNN

INITIATE DIALOGUE

OFFER ASSISTANCE

ALWAYS ASSURE RESOLUTION

GYARAH GUNN

GYARAH GUNN

GYARAH GUNN

Can I assist you?

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F OF


House#magazines Scope+of+services:+Conceptualization,+content+sourcing,+content+rewriting,+design+execution

Click#here#to#view#a#sample KAD++COMMUNICATION+CONSULTANTS


eMailers Scope+of+services:+Conceptualization, content reformulation, design execution,+email+embedding

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Event#communication

KAD++COMMUNICATION+CONSULTANTS


Event#branding#&#communication Scope+of+services:+Conceptualization, content reformulation, design execution

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Event#branding#&#communication Scope+of+services:+Logo+&+name+conceptualization, content reformulation, design execution

KAD++COMMUNICATION+CONSULTANTS


Event#posters Scope+of+services:+Conceptualization, content reformulation, design execution

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Virtual#events Scope+of+services:+Conceptualization,+design+execution,+online+implementation

!

Click#here#to#view#a#sample KAD++COMMUNICATION+CONSULTANTS


Interactive#media

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Websites Scope+of+services:+Conceptualization,+content+gap+analysis,+content+rewriting,+design+execution

Winner+2009+–+B2B+standard+of+excellence

Click#here#to#view#online KAD++COMMUNICATION+CONSULTANTS


Websites Scope+of+services:+Conceptualization,+content+gap+analysis,+content+rewriting,+design+execution

Click#here#to#view#online !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Websites Scope+of+services:+Conceptualization,+content+gap+analysis,+content+rewriting,+design+execution

Click#here#to#view#online KAD++COMMUNICATION+CONSULTANTS


Websites Scope+of+services:+Conceptualization,+content+gap+analysis,+content+rewriting,+design+execution

Click#here#to#view#online !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Social#media#marketing Scope+of+services:+Page+setup,+guidelines+for+content+funnel+development,+administrator+training

Click#here#to#view#online KAD++COMMUNICATION+CONSULTANTS


eCards Scope+of+services:+Conceptualization, design execution,+email+embedding

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email#banners Scope+of+services:+Conceptualization,+design+execution,+autoRembedding

KAD++COMMUNICATION+CONSULTANTS


Brand#strategy#and# brand#identity#management

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Brand#strategy#development Scope+of+services:+Research,+development+of+Brand+Driver+Platform*+and+brand+personality

*"Brand"Driver"Platform"is"concept"developed"by"Landor"Associates"and"is"a""registered"trademark KAD++COMMUNICATION+CONSULTANTS


the academy for creating excellence

Logo#design Scope+of+services:+Conceptualization,+design+execution,+logo+usage+guidelines

tiktaacademy GROWTH THROUGH EMPOWERMENT

shiksha shiksha tiktaacademy LEARNING . EMPOWERMENT . GROWTH LEARNING . EMPOWERMENT . GROWTH

GROWTH THROUGH EMPOWERMENT

catalyst catalyst

LEARNING . EMPOWERMENT . GROWTH LEARNING . EMPOWERMENT . GROWTH

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Brand#identity#guidelines# Scope+of+services:+Development+of+communication+strategy+and+guidelines+to+manage+brand+identity

KAD++COMMUNICATION+CONSULTANTS


Content#generation#&#customization

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Content#generation#&#customization Scope+of+services:+Conceptualization, content sourcing, content reformulation/rewriting, design execution

KAD++COMMUNICATION+CONSULTANTS


Annexure#

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Brief#bio8proďŹ le#of#Keith#Athaide8D’Silva WORK+EXPERIENCE+R+14+YEARS April+2012+to+date+R+Principal+Consultant+at+KAD+Communication+Consultants May+2006+to+March+2012+(Sterlite+Technologies) 8 Completed#tenure#as#Deputy#General#Manager#(Corporate#Communications).#Previous#job#roles# in#this#period#include#Associate#General#Manager#(Corporate#Communications)#and#Chief# Manager#(Corporate#Communications) 8 Job#responsibilities#included#development#of#strategic#communication,#marketing# communication,#corporate#communication,#employee#communication,#brand# management#cross8functional#projects. December+2005+to+May+2006+(Tata+Indicom+Enterprise+Business+/+VSNL+ International) 8 Completed#tenure#as#Manager#(Marketing#Communications).# 8 Job#responsibilities#included#development#of#strategic#communication#for#the# acquisition#of#Teleglobe#(Canada)#by#VSNL#International#and#other#marketing# communication. KAD++COMMUNICATION+CONSULTANTS


August+1998+to+November+2005+(Sterlite+Industries+/+Sterlite+Optical+Technologies) 8 Completed#tenure#as#Manager#(Corporate#Communications).#Previous#job#roles#in#this#period# include#Associate#Manager#(Sales#&#Marketing),#Senior#Executive#(Sales#&#Marketing#/# Manufacturing). 8 Job#responsibilities#included#development#of#marketing#communication,#corporate# communication,#brand#management#and#regional#product#sales.# PROFESSIONAL+HONORS 8 5#awards#from#LACP#(USA)#for#Sterlite#Technologies#Annual#Report#2009810 8 WebAward#2009#for#‘B2B#Standards#of#Excellence’#for#Sterlite#Technologies#website#(a#new# version#of#the#website#has#since#replaced#this). ACADEMIC+QUALIFICATIONS 8 MBA#(Marketing),#Pune#University,#India#8#1998,#University#Gold#Medallist#8#1st#Class#with# distinction# 8 Bachelor#of#Engineering#(Chemical),#Pune#University,#India#8#1996,#4th#in#University,#1st#Class# with#distinction

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SKILLS+&+EXPERTISE 8 Brand#strategy,#brand#communication,#strategic#communication,#marketing#communication,# corporate#communication,#employee#communication,#employer#branding. HOBBIES+&+INTERESTS 8 Fitness,#networking,#music,#travel. PERSONAL+INFORMATION 8 Date#of#birth:#May#12,#1975 8 Nationality:#Indian 8 Passport#number:#G3575471 8 Passport#validity:#03/07/2017 8 Current#location:#Pune,#Maharashtra,#India 8 Contact#number:#+9189158997149 8 Email:#keith.dsilva@gmail.com 8 Skype:#keithdsilva More#details#and#references#/#recommendations#at#http://in.linkedin.com/in/keithdsilva

KAD++COMMUNICATION+CONSULTANTS


Peer#recommendations

Keith#has#a#deep#understanding#of#brand#strategy#and#ensured#an# integrated#approach#to#positioning,#leveraging#and#communication# both#externally#&#internally.#He#pushed#the#limits,#all#the#time#in# ensuring#that#the#quality#&#timing#was#never#missed.# 8#Rajendra#Mishra,#COO#8#Power#Business,#Sterlite#Technologies

Keith’s#professionalism#combined#with#his#analytical#&#conceptual#skills# ensured#that#projects#were#executed#on#time#and#with#a#real#business# impact. 8#Dr.#Andrew#McGrath,#Director#of#EMEA#Business#Development,# Sterlite#Technologies

http://in.linkedin.com/in/keithdsilva !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


Have#worked#with#Keith#for#about#10#years.#It#was#always#a#pleasure# working#and#interacting#with#him.#He#is#a#person#who#is#well#organized,# has#thought#clarity,#innovative#and#very#honest#towards#his#work.# During#the#tenure#at#Sterlite,#he#led#various#branding#and#PR#initiatives# that#are#best#in#industry#and#were#well#recognized#by#all#within#the# company.#I#am#extremely#sure#that#he#will#do#wonders#for#his#clients#and# won't#let#them#down#ever. 8#Manish#Agarwal,#Head#8#International#Marketing,#Sterlite#Technologies

It#was#a#pleasure#to#work#with#Keith.#He#is#hardworking,#innovative#and# dedicated.#He#adds#positivity#to#the#office#environment#and#encourages# team8building.# 8#Ankit#Agarwal,#Vice#President#8#Business#Development,#Sterlite# Technologies

http://in.linkedin.com/in/keithdsilva KAD++COMMUNICATION+CONSULTANTS


One#of#the#best#and#committed#people#I#have#seen.#Hard#working#and# goal#oriented.#Attention#to#detail#keeping#in#mind#that#a#task#has#to# completed#in#time. 8#Anant#Shanker,#Regional#Sales#Manager#8#ME#at#General#Cable#Corp

I#have#worked#with#Keith#for#over#10#years#and#found#Keith#as#a# professional#who#has#a#very#clear#and#distinctive#brand#promise.#Keith# has#this#unique#ability#to#grasp#the#Big#Picture#objective#of#the#business# and#keep#transactions#and#tactical#actions#aligned#to#the#same#without# getting#defocused.#However#what#clearly#makes#him#special#and# distinctive#is#his#passionate#attention#to#details.#I#have#truly#enjoyed# working#with#Keith#and#would#without#doubt#recommend#His#work#for# those#who#value#‘Quality#and#Share#the#passion#for#Detailing’. 8#Ashwin#Laddha,#Chief#Marketing#Officer#(Telecom#Products),#Sterlite# Technologies

http://in.linkedin.com/in/keithdsilva !"#$%&'$%'#(")(*+#,-' !"##$%&!'("%)!"%*$+,'%,*


It#is#the#challenge#to#develop#communication#that# yields#organizational#impact,#that#keeps#us#excited. Our#expertise#lies#in#deriving#what#more#can#be#done#to# enhance#your#brand#and#contribute#to#your#business.# We#then#follow#through#with#the#execution#of#our# solutions#through#integrating#every#possible#medium#to# deliver#measurable#results.# We#believe#that#our#hands8on#experience#in#with#a#range# of#industries#and#communication#media#also#helps#in# cross8pollination#of#ideas. We#also#believe#that#no#project#is#too#small.# Let’s#speak.

Keith KAD++COMMUNICATION+CONSULTANTS


+91#91589#97149#/#keithdsilva#(skype) keith.dsilva@gmail.com www.facebook.com/kad.consultants

Samples of communication conceptualized and developed by Keith Athaide-D'Silva  

Samples of communication conceptualized and developed by Keith Athaide-D'Silva, now Principal Consultant at KAD Communication Consultants

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