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Ning Kefang Portfolio


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Joy of cooking redesign

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Aww--Aww

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Coat Back (Dsign Against Fur compain)

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Learning Tree

logo / book / web / ipad - 2010

toy packaging - 2011

poster - 2010

logo / VI - 2011

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drawings - 2010

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Lyrics of Sting

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Philadephia Kite Festival promotion

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Bibbo family stamp collection

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Hand’s life calender

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Check-off sheets redesign

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Chinese new year gala promotion

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What’s happening in the zoo

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Videos

creative book design - 2010

poster / promotion - 2011

branding / website - 2011

calender design - 2010

typography - 2010

poster / ticket - 2011

billboard - 2011

video shooting / video edit - 2011


Joy of cooking redesign

logo / book / web / ipad - 2010 Introduction - Joy of cooking redesign project is aim to renew the classic book The Joy Of Cooking and catch the eyes of the young readers. Description - I put the same factors into the new look of the joy logo, book, web sites and the ipad interface. As for the logo, the fonts of the letters looked similar to the old one to follow the book’s tradition. In addition, the dot of the “J“ becomes the top of a cruet. Book- A cooking turner is one of the main characters of the visual system and the cover of the book. In the back of the cover, I put the dot of the logo on a background of the kitchen’s wall. I chose orange as the main colour because it reminds people of the food and cooking.


Joy of cooking redesign

logo / book / web / ipad - 2010 Web site and ipad inter face - The idea of website and ipad UI system of Joy of cooking is to make people feel happy and have fun when using them. The smoke come from a pan become the navigation bar of the web. The idea of the colourful background comes from the kitchen’s ceramic tile wall. I try to create a fun and relax atmosphere here.

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joy of cooking


Joy of cooking redesign

logo / book / web / ipad - 2010

MacBook Pro

iPad

8:35 PM

iPad

iPad

8:35 PM

of COOKING

of COOKING

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of COOKING

8:35 PM

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All recipies About joy of cooking

All recipies About joy of cooking

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Classic JOY Cookies

joy of cooking

Category

Whether dainty, sugar-dusted, and jam-filled, or buttery, crisp and cut into bells or stars, cookies are a timehonored holiday delight. Present a box of mouthwatering cookies as a hostess gift, or to a favorite teacher or office mate. The Joy of Co...

by Preparation

• See the recipe >

Condiments by Seasonal Occassion

A Love Affair with Chocolate February, the month devoted to love, reigns as the time of year when friends and lovers exchange chocolates with true affection. A gift from America to the rest of the world, chocolate plays a historic role in courtship rituals. Legend (and some rese...

Christmas by Irma S. Rombauer and Marion Rombauer Becker

Easter

• See the recipe >

Valentine's Day Keep A Valentine in Your Refrigerator

Gifts

In the 1950s, Marion Rombauer Becker renamed these cookies “refrigerator cookies” but most of us still think of them as “icebox cookies,” just as Irma Rombauer called them in the first JOY, in 1931...

Gross

• See the recipe >

Halloween

Mind Your Miso Miso is a fermented soybean paste used to season and thicken sauces, marinades, and salad dressings and, most commonly, to prepare broth for Miso Soup. Miso varies in strength but is always salty; use about 1 tablespoon miso to season 4 cups liquid o... • See the recipe > Home

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Aww--Aww

toy packaging - 2011

Introduction - Packaging design for the toy SNAPTORS, which is a toy dinosaur bite people’s fingers by pushing its tong. Description - Aim of this project is to add another function to the packaging. My idea is to make it become a environment where the dinosaur live. Box - The look of the box is a big moth with large teeth. Each side of the box is not stick together; they are stick into each other. So the box can be opened completely without broke it. At the bottom of the box is a pop-up cave and jungle where the snaptor live. With the function of the box, kids won’t trough it away after open it. The package becomes a part of the toy. Below is the images of the toy SNAPTOORS.

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Aww--Aww

toy packaging - 2011

Pop up environment - After open the box completely, the snaptor’s cave and jungle lays on the bottom. This inside part of the package contains two parts, the cave and the jungle. When open both side of the book-like bottom, both part will pop up. Kids can put their snaptors on it and play.

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Coat Back (Dsign Against Fur compain) Introduction – DAF (Design Against Fur) annually international competition is one of the biggest affairs for the design major undergraduate students in China. The competition is aim to fight against people wearing fur for fashion. Each year they have a theme. In 2010 the theme is to protect rabbits. Mine poster won a special recommends prize, which is the top thirteen prizes followed the top three. Description - The poor animals that cannot talk have the similarity with the non-powerful people. The only thing they can to express their anger is a sit-in. “Coat” is a metaphor of animals’ fur. Rabbits are sitting-in to fight against human’s guilt of take their fur away. The goal of this poster is to catch people’s eye with the humour and make them thinking about their behaviours at the same time.

Below is the Certification of Award.

poster - 2010


Learning Tree

logo / VI - 2011

Introduction - A visual system design for Learning Tree, which is a children storm sales toys, books and games. The design contains logo, envelope, business letter, business card and wrap paper for gifts. Description - The abstract patterns on the tree represent different things, they are knowledge, fun, humor and intelligent. With bright colors that draw children’s attentions, the fun look of the logo also leave them a deep impression. The main colors of the logo go trough the whole system.

Learning Tree


Learning Tree

logo / VI - 2011

Business card - Use simple format which shows owner’s personal information clearly and directly. On the back is the logo and one of the main colours. Actually different colour and graphics also represent different departments of the corporation. Wrap paper - Patterns on the paper come from the logo. Squire, triangle, bear and “X” keep repeating. The paper can be used to wrap the products that bought as presents.


Story Board(Inspired from poem)

drawings - 2010

The poem: “And I will show you something different from either Your shadow in the morning striding behind you Or your shadow at evening rising to meet you I will show you fear in a handful of dust”

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I see people’s struggling between their inner hopes and the realities. Thus I created a person who behaves different when he’s in the dark environment.

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drawings - 2010

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Lyrics of Sting

creative book design - 2010 Introduction - A project to design a lyric book for a musician. I chose to design for Sting, whose songs have different styles and feelings. My idea of the book is to design a 3-dimensional visual effect to represent Sting’s multidimensional music. Description - Instead of the regular shape, the book’s shape is a perspective rectangle. The cover is simple and clear with only the name of the book on it. On the back is an image of hundreds of music notes piled up. The design of book’s content and introduction pages are simple and clear.


Lyrics of Sting

creative book design - 2010 Each song is a world in two perspective rectangles. A thousand years - The song tells a story of one’s forever lasting love. In this world, words of lyric like the old culture sinking into the deep ocean.

Shape of my heart - I inspired by seven-piece puzzle, the traditional Chinese toy, which can be changed into any shape. Like human’s emotions changing all the time. In this world, words lay on the colourful perspective triangles. The strong feelings of 3-dimentional words catch reader’s eyes.

Englishman in New York - A song about being the “alien“ in different country. The loneliness is the theme of this song. The image of up-side-down city and the walking man apart by the different culture. Symbolize that man will never fit in. Though it is the daytime in the city, it feels at night for the man who used to live in another time zone. All those lonely feelings express the song’s theme.


Philadephia Kite Festival promotion Introduction - A promotion project for Philadelphia Kite Festival to design the poster, sign and promotional products. Description - The idea is an exchange between kites and people who flies kites from. At first, I think of different shape and kind of kites. Then I realized that the kites people chosen to fly represent themselves. People gave their kites the

poster / promotion - 2011

different “characters”. Thus think differently, the kites are the people themselves. Here comes the idea of “flying people”. In the poster, the image of people flying in the sky like kites gives a different angle of view. The fun idea is to draw people’s attention and show different personality of the kites at the same time. Different people

Product - The promotional products for the festival are the “people boxes“. Those “people“ comes from the poster and are made into boxes. Products are flat papers and send to people. They can be fold into boxes.


Bibbo family stamp collection

branding / website - 2011 Introduction - Designed the logo and website for the Bibbo Family Stamp Collection, which contains a large number of American stamps from 18th century. Description - I designed the logo and website by using the colours blue and red represent the United States. The logo of stamp collection inspired by the postmark. And the American colours blue and red. Website - Concept of the website is a whole sheet of stamps. Logo and navigations are stamps cohesive together. Colors I use are similar to the logo. The colour of collection page and stamp page are grey, the place where the mouse stop pop out colours.

MacBook Pro


Hand’s life calender

calender design - 2010

Introduction - I got inspirations of the from hands. Calendar shows people’s hands, the main character of the design, and how they changed during the whole life. Description - The hands grow old as time passed by. Twelve months represents a person’s different stages of the life, such as born, growing, working, getting old. The idea of the calendar is to remind people live in present and do not waste time.


Hand’s life calender

calender design - 2010


Check-off sheets redesign

Introduction - The project is to redesign the checkoff sheets, which include course selection forms, scholarship information and application forms. To make them become interest to read, my idea is to change the usual format and add visual characters. Description - I use the “{ }� as main character of all the sheets. Also the format in each part is different to prevent readers being tired. Tow main colours are added to increase the fun of reading them.

typography - 2010


Chinese new year gala promotion Introduction - Chinese spring festival, the most important festival for Chinese people. During my exchange study in the University of Oklahoma, the Confucius Institute at the University of Oklahoma asked my to design poster and ticket for the Chinese new year gala. The gala is held for both Chinese and people who interested in Chinese culture. Description - I used Chinese paper cutting as the main character of the design. The colour red and yellow are the colour for Chinese New Year. At the same time, the typography of the poster is western style. Combined different styles to attract people’s attentions. Ticket – Design of the ticket of the gala is a part of the poster. The whole visual system is to make people feel happy and Chinese feeling.

poster / ticket - 2011


What’s happening in the zoo Introduction - An advantage plan for the Oklahoma City zoo. Design billboards to attract people’s interests. Four projects of the zoon are Great EscApe, Cat Forest, Bear Trail and Oklahoma Trail. My idea is to tell stories in the billboards to make people curious about what’s happening in the zoon. Description - In the Great EscApe, apes are running away with luggage for some reason. For the Cat Forest, cats are pretending they are trees in the jungle. Bears are moving together with family in the Bear Trail. Three typical animals, squirrel, bear and wolf, embraced together wearing local headwear. Each billboard has a main color and character. The humor of cartoon style makes them feel interesting and readable. Even children are able to understand them.

billboard - 2011


Videos

video shooting / video edit - 2011 Introduction - A video project about use just one part of the artist’s body to tell story. Eye like move (2010. 03) - I try to tell story through eyes. My idea is to express different emotions through the movement of the eyes. In the video, half of the image is one of my eyes and the other is different background. Laugh, pain, chasing and sleepy expressed through eye movements under different circumstance.

Introduction - The short video inspired by the book Yao (means medicine) wrote by Chinese writer Lu Xun. It tells a story of a poor couple seeking for medicines to cure their son. Somebody told them drop bread with human blood could cure any disease. Night (2011. 02) - The whole story gave me the image of a dark night with fog, where the only light comes from a red lantern. People go out and into the fog. So I’d like to create a similar environment to express my feelings for the book. When edit the video, I found that the noises of the image give the feeling of mystery and fear. These are the feelings I want to express to the audience.


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Ning Kefang’s Portfolio ningkefang@hotmail.com


Ning Kefang - Graphic design portfolio  

The graphic design portfolio of Ning Kefang. Contains identity deisgn, publication design, web design, posters, packaging and videos.

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