RESULTS Case Study: Halle Berry Pre-Publicity for Die Another Day United International Pictures Campaign To generate a pre-release buzz for Bond movie Die Another Day, utilizing ‘Bond Girl’, Halle Berry. In utilizing a black actress, Bond producers gauged interest in their star and the media pick-up generated from a shoot. A 15-hour shoot, styled using a broad range of upmarket designers, from Dolce&Gabbana, Alexander McQueen and Givenchy to Armani, Chanel and Yves Saint Laurent, increased the interest in the shoot, particularly amongst high-end titles. Results 25 phenomenal looks were achieved from the shoot. Halle was delighted with her classy, sexy look. Placement was one of Bond’s most successful pre-release campaign for covers and continuity of imagery. Further a number of firsts resulted, as magazines such as FHM and GQ used a black woman on the cover for the first time in their publication history.
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