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KEEP PHILADELPHIA BEAUTIFUL

2014 ANNUAL REPORT


Keep Philadelphia Beautiful’s mission is to engage individuals to take greater responsibility for their community environments by providing resources, education, assistance, and promotion.

In 2014, we engaged over 600 volunteers in community beautification activities, reached more than 800 students and adults with our message of environmental stewardship, and worked with dozens of partners in every section of the City to help Keep Philadelphia Beautiful. A group of John B. Kelly students after a cleanup and presentation

We could not be more excited to share our accomplishments with you, and to give you a glimpse of what we have in store for 2015.

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KEEP PHIL ADELPHI A BEAUTIFUL


Dear Friends,

Community beautification. Environmental education. Civic engagement. Philadelphia pride. That’s what Keep Philadelphia Beautiful is all about. As Philadelphia’s affiliate for Keep America Beautiful, we are dedicated to community building through community greening, and work every day on litter prevention and abatement, recycling education and promotion, and waste reduction. Our staff spearheads and assists in community cleanup activities, speaks to students throughout the City about the environmental, social, and economic impacts of litter, and serves as a tool and resource to all Philadelphians seeking to keep their neighborhood beautiful. The KPB Board and Staff are proud to present this overview of our efforts in 2014, and even more excited to share what we already have underway to make 2015 our most impactful year to date. And we know we could not have achieved so much without our partners and friends, including the Philadelphia Streets Department, Keep America Beautiful, and so many others.

KEEP KEEP PHILADELPHIA PHILADELPHIA BEAUTIFUL BEAUTIFUL

We are energized by what we have accomplished in the last year, and look forward to continuing to work with you to Keep Philadelphia Beautiful – to make Philadelphia an even better (and greener) place to live, work, and play.

Sincerely,

Daniel P. McElhatton, Esq. BOARD CHAIR

@beautifulPHL

Michelle Feldman

EXECUTIVE DIRECTOR

facebook.com/KeepPhiladelphiaBeautiful

2014 ANNUAL REPORT

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2014 Accomplishments Cleanup Roundup

This year, Keep Philadelphia Beautiful led or assisted in 11 cleanups in every section of the City, from Fishtown to Germantown, from Strawberry Mansion to Chestnut Hill and Paine’s Park. And more than 600 volunteers joined us along the way. Some of the Highlights

Keep Philadelphia Beautiful started our cleanup season during the Philly Spring Cleanup with Mayor Nutter, the Philadelphia Streets Department, the Eagles Youth Partnership, The Dow Chemical Company, and Keep America Beautiful at Gideon School in Strawberry Mansion. More than 50 volunteers cleaned five vacant lots, removed close to 60 bags of trash from the school yard, and painted new games for the students. We were proud to again team up with Keep America Beautiful for two major community beautification events this summer – at Lonnie Young Recreation Center in Germantown with 200 of our friends from The Dow Chemical Company, and at Penn Treaty Park in Fishtown with the Philadelphia Department of Parks and Recreation, Bud Light, and Penn Beer. We painted, mulched, cleaned, picked up litter, and built. Our cleanup season came to a close at Paine’s Park behind the Art Museum with Parks and Recreation and some great volunteers from Johnson, Mirmiran & Thompson, Inc. Together, we weeded and removed close to thirty bags of debris. In between, Keep Philadelphia Beautiful assisted with cleanups in Fairmount, Juniata, Lawncrest, South Kensington, Parkside, and the Wissahickon – we helped with everything from supplies and general logistics to volunteer recruitment.

Preventing Litter by the Waterfront

Cleanups weren’t the only litter prevention initiative Keep Philadelphia Beautiful spearheaded in 2014. This past summer we partnered with the Delaware River Waterfront Corporation (DRWC) to install thirty new cigarette trash receptacles along the Waterfront, which within three months resulted in a more than 30% decrease in cigarette litter. Our project with the DRWC is part of a national Keep America Beautiful program focused on combatting cigarette litter, which you can read more about at preventcigarettelitter.org.

Seed Funding

Thanks to our friends at The Dow Chemical Company, Keep Philadelphia Beautiful was able to award ten microgrants to organizations throughout the City working on community beautification projects. We worked with organizations from Southwest Philadelphia to the Great Northeast, and helped fund initiatives such as community gardens, litter abatement programs, and tree plantings.

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KEEP PHIL ADELPHI A BEAUTIFUL


Environmental Education and Awareness

Keep Philadelphia Beautiful is also dedicated to organizing environmental education opportunities for all ages. Through our efforts in 2014, over 1000 students and adults learned about proper recycling in Philadelphia, the impacts of litter, and City government and nonprofit resources available for community beautification efforts. We led presentations in approximately twenty schools, teamed up with the Philadelphia Streets Department and Recyclebank for public awareness events such as America Recycles Day, and conducted workshops in West Philadelphia, South Philadelphia, Mt. Airy, and for the Streets Department’s Block Captains around accessing City services.

Community Beautification Resource Guide

Keep Philadelphia Beautiful was proud to release the first edition of our new Community Beautification Resource Guide, a compilation of City and nonprofit tools as well as event planning tips for individuals and community based organizations alike. This guide aims to promote existing resources, and provide a roadmap for organizing successful community beautification events. Our toolkit has been sent to thousands of Philadelphians (thanks to help from our partners), and you can find it online at keepphiladelphiabeautiful.org.

#KeepPhillyBeautiful Social Media Campaign

Every single day, countless Philadelphians take actions big and small to Keep Philadelphia Beautiful, and this year KPB, the Streets Department, and Reyclebank wanted to amplify and reward those acts. Between November and December, approximately 100 Philadelphians: (1) shared photos taking a green action at recyclebank.com/kpb, (2) used the hashtag #KeepPhillyBeautiful on Twitter and Instagram, and (3) showed us what they love about our City and how they work to keep it clean and green. Participants earned points towards their Philadelphia Recycling Rewards account, and were entered to win one of five monthly SEPTA passes. ABOVE: PhillyRising, a part of the City’s Managing Director’s Office, along with the Lawncrest Community Center and Travis Manion Foundation; LEFT: Mayor Michael A. Nutter, Debbie Zimmer (The Dow Chemical Company), Justin Land (The Dow Chemical Company and Keep Philadelphia Beautiful Board member), and Scott McGrath (Streets Department, Sanitation Division)

2014 ANNUAL REPORT

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Special Initiatives: 2015 and Beyond Keep Philadelphia Beautiful is gearing up for a busy 2015, from expanding our educational programming to a new microgrant initiative. Volunteer Teacher Program

This January, Keep Philadelphia Beautiful is piloting a volunteer teacher initiative to expand the impact and scope of our environmental education efforts. Volunteer teachers will be trained and placed in two classrooms a month, and will carry our message of environmental stewardship and civic engagement.

Litter Free School Zone

Keep Philadelphia Beautiful is proud to again partner with the Science Leadership Academy’s Beeber Campus in Overbrook on our revamped Litter Free School Zone program. Over the course of six months, twelve students will work with us weekly to identify a community beautification concern in Overbook that they want to address, and then design and implement a plan to mitigate that concern. Our goal is not only to impart project management and community organizing tools to our students, but also to inspire civic engagement beyond the classroom through a combination of guest speakers, tailored activities, and student driven exploration of the importance of community beautification.

KPB 2013-2014 Results

816 $40,000 438 1629

Raised and Dispersed for Community Beautification

Bags of Trash Collected Students Reached

444

Adults Reached

350

Bandit Signs Removed

21 2

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Volunteers Engaged

Through Education Initiatives

Tons of Mulch

Tools for Community Based Organizations: Microgrants and Research

While Keep Philadelphia Beautiful is dedicated to environmental education and spearheading community beautification activities, we also aim to be a tool and resource to community based organizations working every day to keep their service area free of litter. To that end, we will be launching a microgrant program in 2015 designed to provide community and civic organizations with seed funding for impactful, innovative, and sustainable litter abatement initiatives. Lessons learned from this first cohort of micrograntees will be shared as best practices. Keep Philadelphia Beautiful is also embarking on a research project to explore best practices for community based organizations in urban areas working to combat litter, using national data from Keep America Beautiful as context.

Recreation Centers Refreshed

KEEP PHIL ADELPHI A BEAUTIFUL


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This map shows every spot in Philadelphia where KPB has either hosted a cleanup/beautification activity, or an environmental education opportunity in 2013 and 2014.

Keep Philadelphia Beautiful

IN THE NEWS

In 2013 and 2014, Keep Philadelphia Beautiful enjoyed media attention from several local news sources, including Grid Magazine, Flying Kite Media, Generocity, and Green Philly Blog. We were even listed by Philadelphia Neighborhoods as one of five organizations making Philadelphia greener. Check out Keep Philadelphia Beautiful in the news at keepphiladelphiabeautiful.org/media.

A group of Dow Chemical volunteers at the Lawncrest Recreation Center with PhillyRising and the Travis Manion Foundation

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A Few of Our Strategic Partners Keep America Beautiful Keep Pennsylvania Beautiful The Philadelphia Streets Department Philadelphia Parks & Recreation Recyclebank The North 5th Street Revitalization Project Need in Deed The Philadelphia Managing Director’s Office, PhillyRising Collaborative Frankford Creek Cleanup with TTF Watershed Partnership Inc, the Water Department, and Keep Pennsylvania Beautiful

Board of Directors Daniel P. McElhatton, Esq. McElhatton Foley, P.C. Board President Dennis Lee Treasurer Loraine Ballard-Morrill News & Public Affairs Director iHeartMedia, Inc. Secretary

The Philadelphia Department of Commerce The Science Leadership Academy Waste Management The Sustainable Business Network The Pennsylvania Horticultural Society TTF Watershed Partnership, Inc The Dow Chemical Company SERVE Philadelphia PowerCorps PHL Mayor’s Office of Sustainability Philadelphia Association of CDCs iHeartMedia

Justin Land Northeast Regional Public Affairs Manager The Dow Chemical Company Karen Lewis Assistant Vice President, External Affairs Drexel University Nick Marzano Society of Hospital Medicine & Young Involved Philadelphia Peter McDermott S.T. Hudson Engineers, Inc. Charles Raudenbush Waste Management Barley Van Clief Tree Tenders Project Manager The Pennsylvania Horticultural Society

1315 Walnut Street, Suite 320 Philadelphia, PA 19107 215-854-4000 keepphiladelphiabeautiful.org

Keep Philadelphia Beautiful 2014 Annual Report  
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