Issuu on Google+

Keep America Beautiful, Inc. 2009 Annual Review

green starts here

.............................................................................................................................................................................................................. .............................................................................................................................................................................................................. ..............................................................................................................................................................................................................


Table of Contents President & CEO, and Chairman’s Letter.......................................................................................................................... 1 Beautification and Community Greening......................................................................................................................... 2 Recycling and Waste Minimization................................................................................................................................... 10 Great American CleanupTM...................................................................................................................................................... 18 Affiliate Development. ............................................................................................................................................................... 24 Youth and Educational Initiatives. ..................................................................................................................................... 30 Partnerships and Affiliates...................................................................................................................................................... 36 ................................................................................................................................................................................................... ................................................................................................................................................................................................... ................................................................................................................................................................................................... OUR MISSION

OUR GUIDING PRINCIPLES

To engage individuals to take greater responsibility for improving their community environments.

As a recognized leader in community improvement, Keep America Beautiful is guided by these principles:

OUR FOCUS

Education: This is the key to encouraging positive behaviors toward community improvement.

Keep America Beautiful changes behaviors and improves communities through a focus on: Litter Prevention: Defining litter, identifying the cause, reducing it, organizing cleanups, and properly handling discarded waste in our communities. Waste Reduction and Recycling: Reducing the impact of solid waste in our communities through integrated programs including source reduction and reuse, recycling, and education about landfills, composting and waste-to-energy. Beautification: Improving the visual aspects of our communities through programs that beautify and naturally clean our environment including community gardens, restoring vacant lots, highway and shoreline beautification, urban forests, native and wildflower plantings, and graffiti prevention and abatement.

Cover photo by Fred Breeden.

Individual Responsibility: Improving communities, their environment, and quality of life all begins with personal responsibility— individuals becoming more engaged as citizens and stewards of the environment. Public-Private-Civic Partnerships: Broadbased community alliances are essential to achieve sustainable community improvement. Volunteer Action: By engaging volunteers we extend the reach of our education and multiply the impact of our actions.


Dear Friends In 2009, we all heard the popular catchphrase “green is the new black,” implying that sustainability is at the same time fashionable, versatile, desirable and ubiquitous. Without a doubt, it was literally impossible in 2009 to avoid green tips, green products, green marketing, green events—green everything. Green was simultaneously a noun, verb, adjective, and a self-contained declarative sentence. Our society has applied so many attributes to the word “green” that it can sometimes be hard to define the specifics of the green concept and ethos, to build the grand, unified green theory. It seems that anyone and everyone has an opinion, but agreement among parties can sometimes be difficult. Not surprisingly, our organization was often tapped in 2009 by the media, community leaders, corporations and educators for our perspective on the phenomenon. Here on these pages, we hope to give you a sense of Keep America Beautiful’s definition of what “green” means—to us—through illustrative vignettes and images representing this very important year in our history. As subtext, while everyone was talking about green, our nation’s economy continued to perform in the red. Remarkably, this had no apparent effect on our national funding, yet it had a huge impact on communities from coast to coast. As local governments continue to cut programs and slash budgets, local organizations are feeling the pinch. Yet in this climate, our affiliates are even more essential

to preserving civic pride through programs that build community cohesion with the power of natural beauty. Thanks to a growing spirit of volunteerism in America and strong public-private-civic partnerships, our affiliates reported an astounding 16-to-1 return on investment by local government.

recycling issues from a new office in Washington, D.C. Programs were instituted to support the purchase and distribution of thousands of recycling receptacles to our communities, and we were proud to convene our first-ever national symposium exploring the connections between recycling and climate change.

Through the generosity of our sponsors and partners, KAB was able to support our affiliates through nearly $900,000 in cash grants and awards, and even more in donated products and services. Providing strength for our affiliates is central to our mission, and we hope to expand this role in the future. We were truly astounded by the perseverance and dedication of our affiliates despite the difficult economic climate, and we remain committed to providing support to these grassroots organizations.

On the youth front, outreach to students of all ages—from kindergarteners to grad students —continued through several programs and partnerships highlighted in this report. We also have built strong mutual relationships with a variety of organizations ranging from Ocean Conservancy to the U.S. Department of Agriculture, International Downtown Association and more.

The year also saw the continuance of KAB’s strategic plan launched by our board in 2008: • to increase our efforts to improve recycling rates and recovery • to engage more young people in our mission • to expand our partnerships with other organizations. On the recycling front, KAB assumed a lead role with three significant, existing programs —Curbside Value Partnership, RecycleMania, and America Recycles Day. To further our efforts in recycling advocacy and policy we added the expertise of a dedicated staff to address

These three strategic objectives help us to be more effective in our ultimate mission— engaging individuals to be better stewards of their communities and environments. And this mission has huge implications, especially in trying economic times. Clean, “green” and beautiful communities are still places where

Matthew M. McKenna President and CEO

people want to live, work, shop and play. They tend to be more economically vibrant, more efficient, more stable, and more effective. Freed from blight, empowered by action, a community can begin to truly flourish. In the end, “green” is a very important concept, but it’s only one of many ways that we can approach a sustainable quality of life. We firmly believe that many of today’s popular concepts in responsible and conscious individual choices and actions began with our work more than half a century ago. No doubt, green is here to stay, yet it is ultimately a means to a greater end. “Green” is but one very important tone in the broader spectrum of community engagement, improvement, and revitalization that is the Keep America Beautiful mission. “Green” is a start—and it starts here. It is truly our pleasure to be a part of this great organization, and we thank you for your continued support of our efforts. Sincerely,

Barry H. Caldwell Chairman of the Board

Pages IFC + 1


Section 1

green starts with a solid foundation A core focus, methodology, and firm rooting in data gives credibility and substance to our programs and our affiliates’ work.

Building from a Message to a Movement For more than half a century, Keep America Beautiful has worked to improve the environment and communities. Our organization started in 1953 with the purpose of educating the public about litter and its negative effects, reminding people that “Every Litter Bit Hurts.” It’s hard to believe in this day and age that simple messages such as “use a trash can” were ever necessary, but the world was a different place then. Convenience-oriented packaged goods were a relatively new concept, as were interstate highways. Lifestyles were changing, and people were ever more busy, increasingly “on the go.” Our work then was fueled by research into trends and attitudes with the goal of changing behaviors through public service education, and it laid the groundwork for the modern and continually evolving organization we are today.

For instance, we quickly learned that the issues of litter and solid waste were intricately intertwined—that one issue could not be addressed without addressing the other. And to do so required a physical presence in communities. This led to our affiliate structure which now encompasses nearly 600 locally-owned and operated organizations that deliver our programs directly to their communities. It was these organizations that led the charge in beautification programs, tree plantings, public gardens, and restoration of gateways and vacant properties. As our nation has changed and grown, so has Keep America Beautiful. But we are still committed to the notion that successful organizations must be rooted in data to remain continually relevant. Adhering to our mission, our focus areas, and our core values has helped KAB to grow into a movement that impacts millions of Americans, every day.


Litter in America: Groundbreaking Littering Study is Released The results of Keep America Beautiful’s groundbreaking Litter in America study—the largest study of littering and littering behavior ever conducted in the U.S.—were announced at the 2009 KAB National Conference. The study identifies and dissects the causes, effects and costs of litter in America, and is the first major national survey of litter in the U.S. in 40 years. The study demonstrates that while great improvements have been made in the past 40 years, litter remains a significant and costly problem for communities and businesses. The litter study was conducted in two parts over a two-year span. The 2009 National Visible Litter Survey and Litter Cost Study documents the composition of litter across America, its quantity and its locations. It also highlights the direct and indirect costs of litter to communities and businesses. The Aggregate Composition of Litter, All U.S. Roadways 4.2% Organic

study’s behavioral research compiles data from field observations, intercept interviews, and a national telephone survey to understand how often people litter, the individual and contextual variables that contribute to littering, and the effectiveness of various approaches to reduce littering. The research found that our nation spends $11.5 billion per year on direct costs such as cleanup and prevention programs associated with litter. Not included within this cost summation are indirect costs related to litter such as decreased property values, reduced commerce and the cost of related health effects. There are many ways that KAB and its affiliate network will apply this research. By combining strong, targeted public education and outreach with a better infrastructure of

trash, ash and recycling receptacles, communities can reduce litter and its costly impact. Messaging will also be a key component in garnering greater success going forward. The study components were co-conducted by Action Research, Inc., led by Wes Schultz, Professor of Psychology at California State University, and by Mid Atlantic Solid Waste Consultants, LLC, led by Steven Stein and John Culbertson. The study was funded by Philip Morris USA, an Altria company. The release of the Litter in America study was historic for Keep America Beautiful. As lead researchers Schultz and Stein wrote, “It is the commitment of local organizations, communities and ultimately individuals, working in partnership with Keep America Beautiful, that will bring an end to litter.”

Change in Litter Since 1969 200%

5.8% Metal 4.5% Glass 150% 19.3% Plastic

What’s changed in 40 years? A comparative analysis of the 2009 research and KAB’s national litter study in 1969 found that successful education, ongoing cleanup efforts, and changes in packaging are having an impact: • Visible litter on our nation’s roadways has decreased approximately 61% in the past 40 years. • Paper, metal, glass and beverage container litter has decreased by 74.4% since the 1969 national study. • The incidence of plastic items in the litter stream has increased over 165%. This reflects a 340% per capita increase in the use of plastic packaging over the past 40 years. Litter in America Study and Litter Fact Sheets Download the methodology details, Executive Summary and complete annotated results of Keep America Beautiful’s Litter in America national study from kab.org/research09. To assist affiliates in their community outreach, KAB has developed six distinct Litter Fact Sheets including an overview and specific information about littering behavior, costs of litter, sources of litter, and cigarette butt litter. A set of the Litter Fact Sheets are available at kab.org/litterfactsheets.

100% 21.9% Paper 2.5% Other 1.5% Vehicle Debris 2.6% Construction Debris 37.7% Tobacco Products

50%

0%

Metal -88.2%

Glass -86.4%

Paper -78.9%

Beverage Containers -74.4% MISC. 13.1%

Plastic 165.4%

-50%

-100%

Pages 2 + 3


Graffiti Hurts

®

The Graffiti Hurts® National Grant Program, which was initiated in 2007, aims to help communities kick-start or enhance local graffiti prevention programs. Recipients of the 2009 grant awards of $2,500 • Boys & Girls Club of Lake Tahoe, Calif. • Crime Prevention & Control Commission, Denver, Colo. • City of Milwaukee (Wis.) Dept. of Neighborhood Services • Keep San Antonio (Texas) Beautiful

The Boys & Girls Club of Lake Tahoe’s “Unity Project” teaches adolescents to gain approval for public art as well as how to organize graffiti cleanups. The Crime Prevention & Control Commission in Denver is providing youth with diversionary art and leadership skills. The City of Milwaukee Dept. of Neighborhood Services is sponsoring a series of PSAs created by children to educate their peers about graffiti. Keep San Antonio Beautiful is using their funding to add a Crime Prevention Through Environmental Design component to their already existing anti-graffiti program known as Place Light Upon Graffiti.

Keep America Beautiful also introduced improvements to the online home of Graffiti Hurts® in 2009. Along with the redesigned Web site (graffitihurts.org) and new site content was the introduction of an updated Graffiti Hurts® logo. The new look and content reflects KAB’s ongoing efforts to address graffiti vandalism through targeted prevention techniques and educational outreach, especially to young people. Graffiti Hurts® stresses that graffiti vandalism is not a victimless crime. In fact, the victims are often the vandals themselves, their families and friends, as the entire community suffers a diminished quality of life. Graffiti Hurts® was developed in 1996 through a partnership between Keep America Beautiful and The Sherwin-Williams Company, maker of Krylon paint, in response to the blight of graffiti vandalism in communities nationwide.


Keep Cincinnati Beautiful’s Future Blooms Keep Cincinnati Beautiful’s Future Blooms project has had enormous success in transforming vacant spaces in neighborhoods in the downtown metropolitan area of Cincinnati. In an effort to reinvigorate targeted areas of the city, especially those sections that have experienced home and business foreclosures, a team of local architects, artists and designers have been working to paint over abandoned, boarded-up buildings that have been an eyesore for the community.

Before the Future Blooms team initiates its work, the team monitors crime statistics and a blight index in areas surrounding the building. The team hopes that upon completion of their work, the blight index they measured will decrease. While data is still being collected to contextualize some of the measurements, community

Funded by the Empowerment Corporation, the Jacob G. Schmidlapp Trust and the Fifth Third Bank Trustees, team leaders involved in the project completed the rejuvenation of 59 buildings between October and December of 2009. The project also received an Empowerment Zone grant, which ensures that members of the Future Blooms project team all live within nine “empowerment zones” in Cincinnati. Catherine Richards, art director and program manager, noted, “The opportunity to live and work in the same area was a rewarding experience for the entire team. We all feel like we can give back and learn a lot from our own communities.”

Richards reported, “We love Future Blooms and think it is a great new addition to Keep Cincinnati Beautiful, and therefore to Keep America Beautiful. The program has been working to expand into other vacant spaces in the city, including vacant lots and storefronts. We see a bright future ahead for this new and successful program!”

members have recognized the face value difference this program has made. Indeed, the team knows that they are making a real difference—that its work is being “seen and felt all over Cincinnati,” said Richards.

Photo courtesy of Keep Cincinnati Beautiful.

And giving back to the community is exactly what this program does so well. At a relatively low cost, Future Blooms has had an extremely high impact throughout the communities it serves. Boarded up buildings have now been painted to look like bright store fronts adorned with flowers and window boxes, a sharp contrast from the once dreary facades of these vacant buildings. As Richards said, “When you walk down a street where we’ve completed multiple buildings, it’s easy to realize how vibrant this city once was, and it helps everyone imagine how it could be a thriving neighborhood once again. In conversations with people, especially kids, we’ve learned that many of them never saw an abandoned building’s potential to become a shop or a home until the boards were painted.”

Pages 4 + 5


Green Starts Here

Community Appearance Index

Ardmore Beautification Council Since 1998, Ardmore (Okla.) Beautification Council, Inc. has been beautifying its community through the Neighborwoods - Share the Shade program, developed to increase the amount of trees in Ardmore. The program has been extremely well received by the community; in fact, 24 trees were planted throughout Ardmore in 2009. Trees are offered for $35, as well as tree care workshops and free tree delivery. Norma Lynne Paschall, executive director of the Ardmore Beautification Council, noted that the idea for the Neighborwoods – Share the Shade program was developed by former Ardmore Tree Board Member John Sullivan, who remembered tree-lined streets in Ardmore. He believes, “If Ardmore wanted to continue to be a small city known for beautiful trees, it needed to assist local citizens by providing a program to educate them about trees and offering them at a reasonable price.” Since the program’s launch, hundreds of trees have been planted in Ardmore. Anyone who lives in the community is encouraged to apply for the program. The only stipulation is that those who receive trees must own property to ensure that they care for the tree for a sustained period of time. Participants in the program have had great success with their trees. If for some unforeseen reason a participant’s tree dies within one year, they receive a free replacement tree if they attended an Ardmore tree workshop. One resident noted, “My wife and I have found the Neighborwoods – Share the Shade program to be the best, most efficient, and greatest service for our community. We have used it to welcome new people into our neighborhood and make our yard more beautiful.”

The Community Appearance Index (CAI)—a refined Keep America Beautiful measurement tool—was designed during 2009 to help KAB affiliates visually assess and determine the state of the community appearance in regard to litter and other appearance indicators. Affiliates will use the CAI results, beginning in 2010, to set goals and develop effective community improvement education programs. The CAI represents an expansion of the Litter Index, which was introduced in 2000. It includes optional indices for graffiti, illegal signs,

The production of the revised CAI instructional materials was made possible through the generous support of Philip Morris USA, an Altria company, and Waste Management, Inc. and was developed in conjunction with Mid-Atlantic Solid Waste Consultants (MSW Consultants).

Cigarette Litter Prevention Program The very successful Cigarette Litter Prevention Program (CLPP), continued to expand and show positive results in 2009. The CLPP was implemented in 204 locations across the country in 2009, with participating communities reporting an average reduction of 48 percent. Keep America Beautiful has developed and expanded the CLPP with support from Philip Morris USA, an Altria company and, to date, the program has been implemented in 49 states and Washington, D.C. During 2009, a sustainability survey was conducted among 21 communities to determine the longer-term success of the program. These communities reported an average reduction of 47 percent, indicating that successful programs can sustain positive results over time.

Photos courtesy of Ardmore Beautification Council

abandoned/junked vehicles, and outside storage. The Litter Index is used by KAB affiliates to monitor educational efforts and determine if littering behavior is changing over time.

The CLPP uses four proven approaches to address the problem of cigarette litter: • supporting enforcement of litter laws • raising awareness by using public service messages • placing ash receptacles at transition points • distributing pocket ashtrays to adult smokers Keep America Beautiful’s ultimate goal is to expand the CLPP to every U.S. community. The “Guide To Cigarette Litter Prevention,” information about starting and maintaining a program, can be found at PreventCigaretteLitter.org.


Beautification and Community Greening Reflecting a strong legacy of community beautification and greening, a majority (76 percent) of Keep America Beautiful affiliates reported in 2009 that they engaged in tree planting activities, while a similar number (75 percent) indicated that they perform beautification activities in city or town parks. A significant number of affiliates reported participating in one or more of six beautification activities, including park restoration, community flower or vegetable gardens, and landscaping projects. They perform these activities anywhere from their downtowns to town gateways to streetscapes to vacant lots.

Photo courtesy of The Scotts-Miracle Gro Company.

Affiliates and participating organizations conducted nearly 10,750 beautification events or workshops throughout the year with nearly

200,000 people volunteering at non-Great American Cleanup beautification events. During the Great American Cleanup alone, volunteers planted nearly 170,000 trees; planted 2.3 million flowers and bulbs; and created or improved 3,400 gardens and green spaces. Extensive research demonstrates the social, environmental, and economic impact of creating vibrant community green spaces, so KAB was pleased to embark upon an exciting new partnership in 2009 with nationally-recognized Pennsylvania Horticultural Society (PHS) to both initiate and further support our affiliates’ community greening activities. This relationship provides KAB affiliates with access to PHS’s treasure trove of horticultural knowledge and training services.

During the first year of this relationship, PHS conducted two training Webinars— “The Power of Green” and “Vacant Lot Management.” Moreover, PHS provided resource materials from its repository of guidebooks and access to information in its McLean Library to KAB affiliates. Pennsylvania Horticultural Society has decades of experience implementing gardening maintenance programs, tree planting programs and park restorations. This very specific expertise was shared with KAB through the KAB/PHS Technical Assistance Grants program in which PHS provided three $10,000 in-kind grants to Keep North Charleston (S.C.) Beautiful, Keep Houston Beautiful and Keep Kansas City Beautiful.

Keep America Beautiful also joined the U.S. Department of Agriculture’s People’s Gardens initiative, which was launched in early 2009 to commemorate Abraham Lincoln’s 200th birthday. The People’s Gardens incorporate sustainable practices to educate the public about practical ways to enhance and conserve land and water resources while illustrating the many ways the USDA works to provide a sustainable, safe and nutritious food supply. Keep America Beautiful affiliates were encouraged to partner with their local USDA representatives by Livia Marques, director of the People’s Garden initiative, at KAB’s National Conference.

76%

A year-round greening committment A majority (76 percent) of KAB affiliates reported in 2009 that they engaged in tree planting activities.

KAB affiliates and participating organizations conducted nearly 10,750 beautification events or workshops throughout the year with nearly 200,000 people volunteering at non-Great American Cleanup beautification events.

Pages 6 + 7


Green Starts Here

Coppell Community Gardens Since 2005, Keep Coppell (Texas) Beautiful has been involved in the marketing, public relations and funding of a very successful community garden program. The Coppell Community Gardens is an example of how a small community can take the initiative to grow organic produce and educate their citizens about sustainable gardening practices. The garden has been an embodiment of the “pride of place” for residents of this Dallas suburb. The growth the garden has experienced over time is also symbolic of the volunteerism that has taken root in the community. Since 1998, gardeners have been signing up to take part in harvesting produce for those in need. In fact, the outpouring of support for the gardens is so great that avid gardeners must join a waiting list to adopt available plots. Since its inception, the Coppell Community Gardens has grown to include two gardens—the

Helping Hands Garden and the Ground Delivery Garden—and an active Farmers Market. Similarly, the organization continually hosts educational workshops dedicated to informing gardeners about best practices for dealing with pests, weeds, and crop timing. Educational seminars about subjects such as composting, rainwater harvesting, and spring and fall vegetable gardening are also offered. Keep Coppell Beautiful Community Program Coordinator Cristal Rollins noted, “The Coppell Community Gardens organization is a vital partner of Keep Coppell Beautiful. The volunteers are among the hardest working in Coppell and have enhanced not only the quality of life in Coppell, but also the lives of those in need.” In 2009, Coppell Community Gardens donated its one-hundred-thousandth pound of produce. It was a terrific achievement; more than 80 volunteer gardeners grow organic produce for donation each year.

Photos courtesy of Amanda Vanhoozier, Keep Coppell Beautiful and Ann Jones.


Monterey Road Eco-Community Garden The story of the Monterey Road Eco-Community Garden in Glendale, Calif., exemplifies the difference community gardens can make in fostering a sense of civic harmony. When three college graduates spotted a 30-yearold vacant lot stretching through the center of a local neighborhood, they were inspired to do something. The lot, they believed, could be transformed into a green space, empowering the community to be eco-conscious and take pride in their own garden. In collaboration with Keep Glendale Beautiful, the Coalition for a Green Glendale, city officials, representatives of local businesses, and a host of volunteers, plans for the Monterey Road Eco-Community Garden garden were underway and by July 2009 the Eco-Community Garden was unveiled to the public. Of course, the process of creating this garden was complicated. Between December 2008 and February 2009, those spearheading the project were fundraising constantly and working with volunteers to gather support and install plots and gardens. Ultimately, when the 11,000-square-foot lot was uncovered, 20 garden plots as well as fruit trees, a bird bath, composting bins and a bicycle rack were on display. The garden introduces visitors to native and drought-tolerant trees and flowers and reveals the natural beauty of these sustainable plants. Volunteers are also responsible for the 20 garden plots that will provide fresh fruits and vegetables

for their community. Parents have relished teaching their children about gardening, and about the importance of living a whole and healthy lifestyle through sustainable choices that benefit the environment. This type of living has inspired the community members residing around the Monterey Road Eco-Community Garden to truly come together and support a common goal. The garden also makes history as the first of its kind in the state of California to use recycled water—that is, water that’s been treated and filtered three times over. Juan J. Gonzalez, who serves as the Neighborhood Services Supervisor for the City of Glendale, oversaw much of the project, and spoke about how rewarding the experience had been for volunteers involved in the project as well as residents who now use it to harvest produce on a daily basis. Seeing the transformation of a vacant lot into a working, sustainable, eco-garden with food that replenishes the body and soul is what has inspired Gonzalez and many other volunteers to continue in their effort to create more gardens like the Monterey Road Eco-Community Garden. Another Eco-Community Garden has opened in May 2010 in another Glendale neighborhood. As Gonzalez said, “This garden works on so many levels. It beautifies the neighborhood, creates a sense of community, promotes water conservation and allows residents to grow their own produce during tough economic times.”

Photos courtesy of Keep Glendale Beautiful.

Pages 8 + 9


Section 2

green starts with a vision for the future

What we purchase, and how we dispose of waste, has a huge impact. Green starts with simple steps towards sustainability—such as recycling and buying recycled products—that have a ripple effect across our lives and the lives of others.

Recycling and Waste Minimization Among the most notable accomplishments of 2009 was Keep America Beautiful’s expansive development and growth in assuming a larger voice and role in national and local recycling issues.

proactive in the recycling arena. If we want people to be “always” recyclers, we need to help provide “everywhere” recycling.

Today’s challenges and drivers in recycling revolve around issues such as citizen access to recycling programs, participation rates and incentives, and fluctuations in the global recycled commodity market. While recent studies suggest that nearly three-quarters of Americans have access to curbside programs and 92 percent have access to “some sort of recycling,” the national diversion rate is still only about 34 percent of municipal solid waste. The national participation rates in recycling programs average 50 percent. And KAB research found that only about 12 percent of public spaces have recycling receptacles.

One important change took place when Keep America Beautiful added dedicated staff in Washington, D.C., working full-time to help make us a national leader in promoting recycling. Beginning in 2009, KAB either assumed responsibility for or began serving as a sponsor/administrator of four very significant initiatives—Curbside Value Partnership, America Recycles Day, the Nestlé Waters and Coca-Cola grant programs, and RecycleMania. Going forward, we intend to build these programs to their full potential to amplify our voice, build relationships in the recycling community, and expand national programs that ultimately will increase recycling access, recovery rates and public participation.

With approximately one-third of our affiliate leaders serving in a professional recycling capacity, we have great expertise embedded in our network and dynamism in the field of recycling. The recycling results from the 2009 Great American Cleanup alone—243 million PET (plastic) bottles collected for recycling, 14.5 million pounds of aluminum and steel recycled, 6.9 million pounds of electronics collected for recycling, and 36.4 million pounds of newspapers recycled—point to KAB’s ability to utilize its grassroots network of affiliates and participating organizations to help meet the recycling challenge. Recognizing this asset, one of KAB’s priorities was to get much more

So how is Keep America Beautiful addressing this complex set of challenges?

x10

A ten-fold increase Twenty years ago, fewer than 1,000 curbside recycling programs existed in the United States. Today, there are more than 10,000 across the nation.


A one-day symposium on the relationship between recycling and climate change. Keep America Beautiful’s Recycling Symposium, themed “Recycling: A Climate Change Solution,” brought together leading minds in government, academia, media, business, and the nonprofit world for a powerful, one-day exchange on the relationship between recycling and climate change. The event was held at the Emory Conference Center in Atlanta on October 21. The most current statistics on recycling in the United States and measures of recycling’s impact on carbon footprint reduction were discussed. Ideas for the involvement of government, media, business, and individuals in reducing carbon emissions through recycling were also presented. The event also featured an educational poster design competition and the Recycle 4 Georgia event recycling trailer was on display.

Pages 10 + 11


Green Starts Here

You Gotta Be Kidding! “I Don’t Recycle!” sounds ridiculous but that’s what the 45 percent of Georgians who didn’t recycle in 2009 were essentially saying every day. In response, the Georgia Department of Community Affairs (DCA) unveiled a new campaign in June 2009, with the help of KAB’s Curbside Value Partnership that spotlights the lame excuses behind not recycling. By spotlighting non-recyclers and their non-recycling excuses, DCA hoped to increase attention and create a dialogue that would lead to a boost in recycling. The Department of Community Affairs created a cast of characters who proudly wear “I Don’t Recycle!” on their proverbial sleeves, painting a humorous picture that reveals what non-recyclers often look like to their friends and families. And by doing so, the campaign is saying “you gotta be kidding!” on behalf of “the rest of us.” The campaign’s Web site is YouGottaBeKidding.org, where visitors can find out all types of information about recycling as well as communicate with characters, Tommy, Maria, Ronald and Justin.

Keep America Beautiful, Inc. 2009 Annual Review


Keep America Beautiful kicked off 2009 with a new strategic alliance with Curbside Value Partnership (CVP), a successful approach to increasing recycling participation. CVP was formed five years ago by The Aluminum Association and the Can Manufacturers Institute to help communities grow and sustain their residential curbside recycling programs. Selected communities partner one on one with CVP to launch and measure education campaigns designed to put more curbside bins on the street, and lead to more recyclables being collected. CVP also provides free education tools and templates that include nearly every resource a community needs to design, implement and measure a communication

23%

.............................................................................................. .............................................................................................. ..............................................................................................

A success rate to be proud of Curbside Value Partnership communities have seen an average 23 percent increase in recycling volume.

.............................................................................................. .............................................................................................. ..............................................................................................

campaign on its own. Additionally, visitors to the CVP Web site (www.RecycleCurbside.org) can view and download best practices from communities across the country, including partner community case studies. And they can learn even more through CVP’s quarterly newsletter, Bin Buzz. By working with CVP, KAB has been able to advance its focus on reducing waste through increasing consumer access to curbside recycling. There are now four statewide and more than 20 local community programs that have been launched since CVP’s inception. In 2009, partnership campaigns were successfully implemented in the State of Georgia, Griffin, Ga., Savannah, Ga., Hillsborough County, Fla., and Greenville, N.C. Moreover, three programs kicked off in 2008 in Minnesota communities were completed in 2009. To date, partner communities have seen an average 23 percent increase in recycling volume, and an 18 percent increase in participation. Three new communities—Frederick County, Md., and the cities of Norfolk, Va., and Phoenix, Ariz.—will be working with CVP in 2010 to launch public service campaigns to engage citizens in local curbside recycling.

Greenville, N.C. Becomes “GreenERville” Curbside Value Partnership’s partner community of Greenville, N.C., and Keep Greenville Beautiful, along with support from the State of North Carolina, kicked off a campaign in November 2009 to encourage residents to recycle more. Recent data reveals that recycling increased by 10.4 percent during the first four months of 2010 when compared to the same timeframe in 2009. The campaign plays on the city’s name and unofficially renames it to GreenERville. The campaign was introduced during the week of America Recycles Day via a recycling trailer that promotes the GreenERville design. The trailer travelled throughout the city during the week promoting recycling and the new campaign. It ended at the Eastern Carolina University football game—a popular Greenville event. Following America Recycles Day, advertisements, direct mail and other materials directed residents to RecycleMoreGreenville.org where they can find out how easy recycling is and get all the information they need to become diligent recyclers.

Photo courtesy of Keep Greenville Beautiful and the City of Greenville

Curbside Value Partnership: Increasing Recycling Community-by-Community

Pages 12 + 13


During the 2009 Great American Cleanup alone

14.5

million pounds of aluminum and steel were recycled


243

million PET (plastic) bottles were collected for recycling


Green Starts Here

In 2009, Nestlé Waters North America teamed up with Keep America Beautiful for the first “Recycle On The Go” grants to encourage and empower local communities to make awayfrom-home recycling more convenient. Nestlé Waters North America is committed to working with others to more than double current plastic beverage bottle recycling rates to 60 percent by 2018. In many communities today, recycling solutions for packaged items like plastic beverage bottles are often inadequate and inconvenient. According to the National Association for PET Container Resources, less than 24 percent of plastic beverage bottles were recycled in 2007. Keep America Beautiful affiliates proposed creative, comprehensive and sustainable concepts for public venue recycling of plastic beverage bottles and the 12 programs selected were awarded more than $113,000. These outstanding programs will tackle public space recycling in innovative ways, from focusing on education to infrastructure to grassroots volunteer efforts. The grants provide a strong and highly-visible reminder of the importance of recycling.

Left to right: Photos courtesy of City of Suffolk, Keep Akron Beautiful.

Recycling Bin Grant Programs Importantly, communities that support robust public space recycling are reinforcing their overall recycling awareness efforts and increasing their recycling rates from all sources. The Coca-Cola Company and Keep America Beautiful announced in 2009 the launch of the Coca-Cola/KAB Recycling Bin Grant Program, an effort designed to promote and support community recycling. The grant program is part of Coca-Cola’s investment in recycling programs and initiatives in the U.S. Recycling programs in 82 towns and cities throughout the country received spring 2010 Recycling Bin Grants from among the more than 1,700 applications submitted. The grant recipients represent a cross-section of community groups, local governments, colleges and nonprofit organizations across the country. Since its inception in the fall of 2007, Coca-Cola’s Bin Grant program has placed over 5,700 recycling bins in 150 communities in 48 states and the District of Columbia.

Nestlé waters Recycle On the Go Grants In 2009, Nestlé Waters North America provided funds for grants totalling $113,000 in 12 communities that proposed innovative and sustainable solutions for recycling in public spaces. While 55 Keep America Beautiful affiliate organizations submitted proposals, only those communities who presented a distinctive need and a unique strategy for implementing a recycling program received grants. Among the affiliates to receive Recycle On The Go grants through the support of Nestlé Waters North America was Keep Greater Milwaukee Beautiful (KGMB), which in just four months recycled 252 tons of plastic bottles at festivals and other outdoor events. One of KGMB’s strategies was to expand its recycling efforts into the marinas, an area that had few receptacles, if any.

“ One community at a time, one container at a time, we will work with great organizations like Keep America Beautiful to make recycling easier for people.” Kim Jeffery, CEO, Nestlé Waters North America

Keep Greater Milwaukee Beautiful also developed educational and marketing material, pamphlets, public service announcements and direct messaging that targeted keeping Milwaukee’s waterways cleaner. And all of this work paid off. Keep Greater Milwaukee Beautiful’s program serves as a “best practice” example of what KAB affiliates are doing to boost the national recycling rate. In Council Bluffs, Iowa, funding from the Recycle On the Go grant was directed towards the purchase of recycling containers at an 8,000-seat arena and convention center. Keep Santa Fe (N.M.) Beautiful used its funding to help purchase recycling bins for 10 public parks and numerous public events open to residents year round. Other recipients of the Recycle On The Go grants are Keep Blackstone Valley Beautiful in Pawtucket, R.I., Keep Allen (Texas) Beautiful Beautiful, Keep Akron (Ohio) Beautiful, Keep Stockwell (Ind.) Beautiful, Keep Charleston (S.C.) Beautiful, Asheville (N.C.) Greenworks, Keep Greenville County (S.C.) Beautiful, Keep Mandeville (La.) Beautiful and Keep Hillsborough County (Fla.) Beautiful.

Keep America Beautiful, Inc. 2009 Annual Review Photo courtesy of Keep Stockwell Beautiful.


America Recycles Day: Millions Recycle from Coast to Coast During the summer of 2009, Keep America Beautiful took ownership of America Recycles Day and hosted one of the most successful days in the event’s history. America Recycles Day (ARD), a nationally-recognized initiative dedicated to encouraging Americans to recycle and to buy recycled products, has grown to include millions of Americans pledging to increase their recycling habits at home and at work. In its 13th year, America Recycles Day (which takes place on Nov. 15) has grown into a movement with organizers holding events

throughout the month to educate, motivate and inspire others to recycle. From elementary students who learned about the basics of recycling in their classrooms, to community organizers who coordinated electronics drives for their neighbors, people around the country united around the practice of recycling. The 2009 theme was “It All Comes Back to You,” a reminder that each person’s simple choices and actions have a larger impact on the world. In total, 750 registered organizations conducted a total of 2,375 events that involved over 7,700 local participating groups.

RecycleMania: The Premier Collegiate Recycling Competition RecycleMania is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction activities on their campuses. Over a 10-week period, schools compete in multiple categories measuring everything from how much paper they recycle to how little per capita waste they generate. Students can watch how their results compare to other schools and use this to rally their campus communities. RecycleMania provides KAB with an opportunity to support a national program that can only heighten awareness of our organization among college students. More than 600 colleges and universities participated in the 2010 competition, with participants recycling or composting over 84 million pounds of material during the competition. From Port-

land State University in Oregon to Pellissippi State Community College in Tennessee, millions of students and staff members chipped in to make the 2010 competition a great success. Keep America Beautiful heightened its effort to reach a new audience of young adults by announcing its involvement in RecycleMania 2010 as a partner organization managing the competition in coordination with the RecycleMania Steering Committee and the U.S. EPA WasteWise program.

RecycleMania is made possible through the sponsorship support of The Coca-Cola Company, American Forest & Paper Association and Keep America Beautiful. To see the complete 2010 rankings, visit RecycleManiacs.org.

In addition, four cities—San Diego, Rochester, N.Y., Waco, Texas, and Columbia, S.C.—hosted “shopping sprees” to highlight products that might be recycled locally or are packaged in materials made of recycled content. In 2009, America Recycles Day was sponsored by the American Chemistry Council and Nestlé Waters North America. Because of their generous support, all registrants who listed their events online were able to download promotional and educational material for their events.

Cans for Cash: City Recycling Challenge The U.S. Conference of Mayors, Novelis Inc. and KAB announced the winners of the sixth annual “Cans for Cash: City Recycling Challenge” at the U.S. Conference of Mayors 78th Winter Meeting in Washington, D.C. The “Challenge” pits cities of comparable sizes in a competition of creativity and execution, offering monetary awards to the cities that conduct the most innovative campaigns and collect the most aluminum cans. During October 2009, more than 40 cities collected over 125 million used beverage cans. Additionally, the Challenge rewarded creative partnerships between cities and local affiliates of Keep America Beautiful. The campaign awards the winning city $5,000 and the local KAB affiliate $2,500. The 2009 campaign categories were modified to

Cans for Cash: KAB Affiliate Winners • First Place: Montgomery, Ala. – Mayor Todd Strange/Montgomery Clean City Commission • Second Place: LaGrange, Ga. – Mayor Jeff Lukken/Keep Troup Beautiful • Third Place: Angleton, Texas – Mayor Patrick Henry/Keep Angleton Beautiful • Fourth Place: Newport News, Va. – Mayor Joe Frank/Newport News Public Works Recycling

improve opportunities for smaller-size cities and encourage more innovative campaigns to promote aluminum can recycling. The Most Cans Collected category was determined by the ratio of the city population to the total pounds of cans recycled.

Pages 16 + 17


Section 3

green starts with getting involved Believing in green is one thing, taking action is another. When we volunteer and take an active role in our communities, we lead by example.

Great American Cleanup

TM

More than 3 million volunteers united in the power of “green” by transforming their communities during the Great American Cleanup, the nation’s largest community improvement program which takes place annually from March 1 through May 31 throughout all corners of the country. The 2009 campaign, themed “Green Starts Here,” encouraged communities to declare that being “green” takes on many different forms. Keep America Beautiful affiliates and Great American Cleanup participating organizations coordinated a host of programs and projects ranging from conducting recycling and cleanup activities to greening up parks and planting trees to painting out graffiti and conducting educational events. And yet, while the actions carried out by volunteers varied, a common spirit of grassroots improvement united the millions of individuals who took part, truly making the program a

THE C O M PA N Y

powerful—and tangible—symbol of transformation and pride. Indeed, the Great American Cleanup is a series of stories with chapters defined by the choices and actions of individuals. The characters are the GAC volunteers, who keep this story alive year after year by making a conscious choice to make a difference. In 2009, the Great American Cleanup story began in Waveland, Miss., where over 1,300 volunteers rallied together to help clean up, beautify and restore a community devastated by Hurricane Katrina. Participants spent time replanting trees and flowers and rebuilding parks, recreational areas and other public spaces. With the help of Keep Mississippi Beautiful/PAL and neighboring affiliates and residents from this Gulf Coast town as well as volunteers from as far as the Netherlands, Waveland was renewed and a sense of pride was restored in the community.


2009 Great American Cleanup National Sponsors • American Honda Motor Co., Inc. • ARM & HAMMER® • Colgate-Palmolive Company • The Dow Chemical Company • The Glad Products Company • Pepsi-Cola Company • The Scotts Miracle-Gro Company • Solo Cup Company • Troy-Bilt® Lawn and Garden Equipment • University of Phoenix • Waste Management, Inc. • Wm. Wrigley Jr. Co.

Photo by Fred Breeden.

Educational Partner • Rubber Manufacturers Association.

Pages 18 + 19


Great American Cleanup

2009 Official Results

82 Underwater cleanups conducted

...................................................... ...................................................... ......................................................

30,000

4,750 Illegal dump sites cleaned

........................................................................................... ........................................................................................... ...........................................................................................

Events held

.......................................................................................................... .......................................................................................................... ..........................................................................................................

3 million Volunteers and participants in 2009 Great American Cleanup events

............................................................................................................................................................................................................................................................................ ............................................................................................................................................................................................................................................................................ ............................................................................................................................................................................................................................................................................

64 million Pounds of litter and debris collected

........................................................................................................................................................................... ........................................................................................................................................................................... ...........................................................................................................................................................................

95,000 Acres of parks and public lands cleaned

........................................................................................................................................ ........................................................................................................................................ ........................................................................................................................................ Keep America Beautiful, Inc. 2009 Annual Review


870,000

157,000

Tires collected

................................................................................................................................. ................................................................................................................................. .................................................................................................................................

Number of trees planted

.............................................................................................................................................. .............................................................................................................................................. ..............................................................................................................................................

15,600

Communities involved........................................ 32,000 CLEANUPS Roads, streets, highways cleaned/beautified (miles).............................. 102,000 Hiking, biking and nature trails cleaned (miles).............................................. 7,800

8,800

Miles of rivers, lakes and shorelines cleaned ............................................................................ ............................................................................ ............................................................................

Graffiti sites abated

...................................................................................................................... ...................................................................................................................... ......................................................................................................................

5.2 million Volunteer hours

EVENTS

Playgrounds and community recreation areas cleaned/restored/constructed............................. 3,200 Wetlands cleaned and improved (acres).......... 10,200 REDUCE, REUSE, RECYCLE Clothing collected for reuse (lbs)................4.5 million Aluminum and steel recycled (lbs)...........14.5 million Newspaper recycled (lbs).......................... 36.4 million Batteries collected............................................. 102,000 Electronics recycled (lbs)..............................6.9 million PET (plastic) bottles collected................... 243 million Junk cars removed/collected for recycling..... 12,300 BEAUTIFICATION Gardens, xeriscapes & green spaces created and improved............................................3,400 Flowers and bulbs planted............................2.3 million Residential and commercial buildings painted/renovated/built.........................................1,800 EDUCATION Educational workshops..........................................9,400 Educational workshop attendees (total)......655,000 Adults.................................................................... 160,000 Children............................................................... 494,000 General awareness events.................................... 2,900 General awareness event attendees..........4.2 million

............................................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................................. Pages 20 + 21


Photo by Fred Breeden.

Keep America Beautiful, Inc. 2009 Annual Review


In another wonderful chapter of the 2009 Great American Cleanup, Keep Tennessee Beautiful and the Metro Beautification & Environmental Commission played host to an estimated 800 volunteers who spent a day beautifying Nashville, Tenn. The spirit of volunteerism proliferated as individuals came together for one common goal: enhancing the community they live in. And that determination was present not just on that day, but throughout the whole Great American Cleanup season in Nashville. The Metro Beautification & Environmental Commission held 135 events that brought together 20,000 volunteers and resulted in the cleanup of 200,000 pounds of litter and debris. In yet another chapter of the Great American Cleanup, Miss America 2009 Katie Stam addressed a crowd in New York City’s Times Square, heralding in Keep New York City Beautiful Coalition’s Great American Cleanup with a message about environmental stewardship and personal responsibility. The story continued with the “Green Starts Here” theme that was embraced by our affiliates and participating sponsors. For example, in Los Angeles, Dallas, Washington, D.C., Chicago and Miami, Keep America Beautiful affiliates together with The Scotts Miracle-Gro Company and other partner nonprofits planted edible community gardens and pledged to donate fresh produce to those in need. The Great American Cleanup took on a unique energy in cities and towns throughout the country. Flowers bloomed in Oakland and Birmingham, trash was removed from rivers, streams, bays and coves in San Diego and Tampa Bay, and debris was removed Top: Photo by Jeff Connell, CameraOne Center: Photo courtesy of Asheville Greenworks Bottom: Photo by William Colgin

from roadways and highways in Charlotte and Indianapolis. “Green” can start with an educational event, a litter cleanup, recycling drive, graffiti paintout, planting a community garden or planting just one tree. Great movements, claim event organizers, begin with small actions. The 2009 Great American Cleanup results offer proof. Our committed volunteers, young and old, logged in a remarkable 5.2 million hours in 32,000 Great American Cleanup events. And the results of their work were inspiring: 64 million pounds of debris were collected; 102,000 miles of roads, streets and highways were cleaned and beautified; 243 million plastic (PET) bottles were collected for recycling; and over 9,400 educational workshops were held during the Great American Cleanup. But by far, the most compelling storyline of the Great American Cleanup, and the part that always seems to best summarize this narrative is the bond of volunteerism that links communities together. Uniting around a sense of civic pride, neighborhoods come together to invest time in improving their environment and enriching their futures. The National Sponsors of the 2009 Great American Cleanup included American Honda Motor Co., Inc.; ARM & HAMMER®; ColgatePalmolive Company; The Dow Chemical Company; The Glad Products Company; Pepsi-Cola Company; The Scotts Miracle-Gro Company; Solo Cup Company; Troy-Bilt® Lawn and Garden Equipment; University of Phoenix; Waste Management, Inc.; Wm. Wrigley Jr. Co.; and Educational Partner: Rubber Manufacturers Association.

Top: Photo courtesy of Keep Greater Milwaukee Beautiful Bottom: Photo courtesy of Keep Indianapolis Beautiful

Pages 22 + 23


Section 4

green starts with our communities Our communities must be the epicenter of green. We green our communities by creating beauty and taking care of the places we call home—making our towns and cities better places to live, work, shop and play.

Affiliates Make the Community Connection Keep America Beautiful is only as strong as its national network of affiliates—a network of local organizations connected by leaders who share the common goal of discovering grassroots solutions to persistent concerns within their communities. This network of nearly 600 certified organizations truly embodies the KAB mission of community improvement; the dynamic energy of this network has transformed our mission into a national movement. With the strength of Keep America Beautiful’s diverse and extensive network of existing affiliates, and with new energy from new affiliate organizations, KAB flourished in 2009, rolling out new recycling programs and strengthening its commitment to its other ongoing initiatives. Keep America Beautiful’s affiliate network expanded to include 15 additional organizations in 2009. These affiliates are already doing tremendous things in their communities. Keep Terre Haute (Ind.) Beautiful has been working with city government and its police department , the Graffiti Hurts® program sponsor The Sherwin-Williams Company and local volunteers, to fight graffiti vandalism. A graffiti prevention pilot program was launched and a “Terre Haute Wipes Out Graffiti” event took place with Keep Terre Haute Beautiful recruiting volunteers to remove graffiti from sites throughout the city.

Affiliate Networking In an effort to be more

KAB Webinar responsive to the needs Series of affiliates, KAB has migrated much of what it does in the physical world online. In 2009, KAB launched the KAB Forums, our affiliate “intranet,” which now has more than 575 active members. Keep America Beautiful is pleased to see how much collaboration, discussion, and sharing is taking place using this tool. Keep America Beautiful also migrated some of its training online with the KAB Webinar series. The Webinars have covered a wide swath of topics— some internal to our work—some featuring experts from the outside world. And KAB has made great strides in moving our affiliate awards and grant applications online to the KAB Web site.

Keep West Baton Rouge (La.) Beautiful was the recipient of a KAB/Anheuser-Busch Environmental Grant. With only one recycling bin in the community allotted for special events and no permanent recycling bins in any of the community’s parks, Keep West Baton Rouge Beautiful’s grant was used to educate residents and encourage more public space recycling. The grant allowed for the purchase of five portable recycling systems as well as 14 permanent recycling containers for sports events.


Photos by Jim Smith.

Welcome to the family! Keep America Beautiful’s first Alaska affiliate—Keep Alaska Beautiful-Southeast (KABS)—was pre-certified in 2009. Sue Smith, Keep America Beautiful’s director of education and training, traveled to strikingly beautiful Ketchikan to discuss ways in which the national organization can help KABS to best promote solutions for litter removal, beautification, community improvement and waste reduction. Leaders at the meeting also discussed how vital tourism has been in Ketchikan and what the community needs to do in order to keep tourism a thriving industry. Similarly, KABS has been fundamental in helping to demonstrate just how interwoven the environment is with business and the economy. Keep America Beautiful, Inc. 2009 Annual Pages 24 Review + 25


Green Starts Here

PA CleanWays and Keep Pennsylvania Beautiful formally joined forces in 2009 to promote illegal dump site cleanups, anti-litter education, and beautification projects to make their work with local partners and volunteers more effective. Both organizations partnered to help organize the state’s premier illegal dump cleanup and anti-litter effort—the Great American Cleanup of PA. Along with the Departments of Environmental Protection and Transportation, local businesses, and other local agencies, over 940,000 volunteers have cleaned up 42 million pounds of trash from Pennsylvania roadways, trails, parks and shorelines since 2004. PA Cleanways President Shannon Reiter retained her position as head of the merged organization, Keep Pennsylvania Beautiful. Keep Virginia Beautiful (KVB) launched a new strategic plan and elected 14 board members with a new president to support statewide environmental stewardship efforts in Virginia. KVB board president Alicia Rudd and the new directors were elected in July and began implementation of a strategic framework developed by a multi-agency steering committee, under the leadership of new Executive Director Michael Baum, a nonprofit management veteran.

Keep America Beautiful, Inc. 2009 Annual Review

In the spirit of celebration, innovation and collaboration, affiliates throughout the country raised awareness about topics such as recycling and beautification and established alliances with business, government and nonprofits to make their communities even better places to live and work. Existing KAB affiliates and others just joining have inspired the national organization with their sense of determination, diversity and purpose.

The following communities were certified as KAB affiliates in 2009, thus enhancing the strength of the KAB network: • Keep Anderson County Beautiful (TN) • Keep Big Spring Beautiful (TX) • Keep Camden Beautiful (GA) • Keep Hamilton Beautiful (Ontario, Canada) • Keep Iberville Parish Beautiful (LA) • Keep McIntosh County Beautiful (GA) • Keep Miami Beautiful (FL) • Keep Milliken Beautiful (CO) • Keep Peachtree City Beautiful (GA) • Keep St. Mary Beautiful (LA) • Keep Terre Haute Beautiful (IN) • Keep Vinton Beautiful (LA) • Keep Ware County Beautiful (GA) • Keep Washington Parish Beautiful (LA) • Keep West Baton Rouge Beautiful (LA)

Keep Louisiana Beautiful Regional Conferences Recognizing that many affiliates are unable to attend the Keep America Beautiful National Conference, many KAB state affiliates conduct state meetings. And many state affiliates hold regional meetings to provide opportunities for learning and networking. Keep Louisiana Beautiful (KLB), for example, conducts quarterly affiliate meetings throughout different regions of the state to further educate and foster growth among Louisiana communities. In 2009, between 30 and 50 attendees were present at each of the quarterly meetings. Keep Louisiana Beautiful held a board meeting at the nation’s first LEED-certified Coca-Cola bottling facility in Baton Rouge. A tour of the bottling plant followed the meeting. The potential to learn and network is of utmost concern to Keep Louisiana Beautiful, which acts as a facilitator at these conferences. Affiliates share their most recent success stories and provide solutions for recruiting volunteers or enlisting local partners. Leigh Harris, president of Keep Louisiana Beautiful, noted that the most positive feedback she has received has been that newer affiliates find others to partner with and who “help them implement programs already tried and successful.” Another benefit of the quarterly meetings is that they serve as a way of engaging interested communities in the Keep America Beautiful network: In 2009, five new Louisiana affiliates were certified after making an initial connection with KLB at a regional event. All of the attendees present at these meetings end up coming away from the session with a renewed sense of enthusiasm and energy. The quarterly conferences have been of tremendous support to affiliates throughout the state, who can connect and share ideas with others, in their hometowns. As Leigh Harris noted, “We attempt to utilize every opportunity to enable all affiliates to be successful and particularly to enable our new ones to hit the ground running, by learning from their neighbors right here.”

Photo courtesy of Keep Louisiana Beautiful.

New Colorado affiliate Keep Milliken Beautiful received one of The Coca-Cola Company’s highly competitive recycling bin grants in 2010. Keep Milliken Beautiful will be leading the way in its community by providing an effective means to advance recycling education, infrastructure and participation.


KAB Presents “The Living Community” Keep America Beautiful presented the 56th National Conference, themed “The Living Community,” in December 2009 in Washington, D.C. The conference, attended by more than 250 executives from community improvement organizations from across the country, featured sessions discussing national strategic partnerships with other nonprofit organizations, strategies for attracting and retaining talent in a difficult economy, reviewing policies and practices with recycling at the federal level in academia and the business sector, and how to expand engage and diversify outreach opportunities. Wednesday’s keynote address was delivered by Tom Vilsack, Secretary of the U.S. Department of Agriculture, via a special video message. Livia Marques represented the USDA and shared exciting news about new initiatives and programs including the “People’s Gardens” program. This was followed by the release of the landmark study in “Litter Findings Part I and II.” Thursday’s highlights included a look at “Influencing and Targeting the Next Generation,” presented by Michael Briggs, of Ogilvy Public Relations Worldwide. Briggs presented insights into Generation Y, shared findings from research, and discussed implications for communicating with this audience for recycling. On the closing day, a panel of elected officials provided helpful advice on how to better connect with local officials in, “Who’s On Your Side: Building Relations with Elected Officials.”

Photo by Pam Risdon, Risdon Photography.

Keep America Beautiful also presented its National Awards, including the prestigious Mrs. Lyndon B. Johnson Award, presented to Marianne Nave of Springfield, Ohio, and the Iron Eyes Cody Award, given to David Howarth of Lake Jackson, Texas.

Happy Anniversary!

Omaha’s first environmental organization, Keep Omaha (Neb.) Beautiful, YEARS celebrated its 50th anniversary with year-long activities, including a designated Keep Omaha Beautiful Month in April and a Green Tie Gala in June at Lauritzen Gardens Botanical Center. Founded in 1959 as City Beautification Unlimited by environmental advocate and civic leader Deanie Anderson, the organization became Keep Omaha Beautiful in the early 1960s.

One of these dedicated leaders is Edith Heller, who retired in 2009 after devoting more than 30 years of service to KTnB. Heller, who is a native of Memphis, combined her background in management with an interest in the environment to lead one of the strongest state affiliates in the country. She is credited with forming 27 local KTnB affiliates, 24 of which are still active. She built 95 county litter-education committees, and started the first statewide Great American Cleanup in 2000. Her voice, her spirit and her vision proved to be essential assets for the national Keep America Beautiful organization and the citizens of Tennessee. Sutton Mora Hayes, a Memphis native, has since taken the position of State Leader of KTnB.

35

20

25

20

The legacy of Keep America Beautiful’s affiliate network was made more evident as many affiliates celebrated significant anniversaries, marking upward of 20 or more years in the KAB network.

50

Keep Macon-Bibb Beautiful (KMBB) of Macon, Ga., recognized 35 years of KAB YEARS affiliation. Best known for its International Cherry Blossom Festival, KMBB has been increasing recycling initiatives, organizing neighborhood cleanups and instituting beautification programs. Each spring over 300,000 Yoshino cherry trees bloom in Macon; it’s an event that attracts people from throughout the world and inspires hope and beauty. Keep Tennessee Beautiful (KTnB) celebrated its 25th anniversary at a conYEARS ference in Nashville, Tenn., appropriately themed, “Twenty-Five Years of Improving the World Around Us.” The conference was a commemoration of the many organizations and volunteers who have dedicated their time and effort to the stewardship of local environments throughout the Volunteer State.

Keep the Midlands Beautiful (KtMB), located in Columbia, S.C., celebrated its YEARS 20th anniversary with the unveiling of a sculpture made entirely of recycled steel. Artist Greg Fitzpatrick, who created the sculpture, called it “Eternal Spring.” The affiliate also handed out over 10,000 packets of sunflower seeds to members of the community in celebration of its anniversary and its “Summer of Sunflowers.”

Keep Rio Rancho (N.M.) Beautiful also celebrated 20 years of KAB affiliation. YEARS New Mexico Clean & Beautiful Executive Director Joe Lobato noted that Keep Rio Rancho Beautiful has helped Rio Rancho thrive and has been innovative in discovering environmental solutions for the community.

Pages 26 + 27


Green Starts Here

Grassroots Grants Fortify KAB Affiliate Communities With the help of Keep America Beautiful’s corporate partners, many local organizations were awarded grants for addressing and implementing recycling programs, creating green spaces and graffiti abatement plans, and enlisting corporate volunteers to assist in cleaning and improving their hometowns and neighborhoods. ................................................................................................................................................................................................... ................................................................................................................................................................................................... ...................................................................................................................................................................................................

Waste Management Think Green Grants

In its third year, Waste Management “Think Green” Grants provided 15 affiliates each with $10,000 based on proposals to improve the local community environment. One of the most intriguing programs to receive a grant came from I Love A Clean San Diego, which designed an essay contest for 4th through 6th graders centered around recycling. Challenging students to think about the environmental impact of recycling, young writers were prompted to write about how they would encourage others to recycle and “Think Green.” The top three winners of the essay contest received “recycling makeovers”; a package that included a school-wide assembly featuring educational information on pollution, waste reduction and recycling, recycling bins, and training for staff on launching a recycling program throughout the school. Other Think Green Grant winners included Keep Athens-Limestone (Ala.) Beautiful, Keep The Shoals (Ala.) Beautiful, Keep California Beautiful (City of Long Beach), Keep Winter Park (Fla.) Beautiful, Keep Hillsborough County (Fla.) Beautiful, Keep Citrus County (Fla.) Beautiful, Keep Martin (Fla.) Beautiful, Keep Miami Gardens (Fla.) Beautiful, Keep Orlando (Fla.) Beautiful, Keep Cobb (Ga.) Beautiful, Brightside, Inc. (Louisville, Ky.), Keep Dorchester County (S.C.) Beautiful, Keep Pearland (Texas) Beautiful, and Keep Suffolk (Va.) Beautiful. Waste Management Target Cities Grants engaged Waste Management employees in community improvement projects, and Waste Management Great American Cleanup Showcase Grants provided support for major cleanup and community renewal efforts during the Great American Cleanup program period.

Keep America Beautiful, Inc. 2009 Annual Review

............................................................................................... ............................................................................................... ...............................................................................................

.............................................................................................. .............................................................................................. ..............................................................................................

Sherwin-Williams Graffiti Hurts ® National Grants

KAB/Anheuser-Busch Environmental Grants

In its third year, the Sherwin-Williams Graffiti Hurts® National Grants were awarded to four different organizations for their commitment to local graffiti prevention activities. Each of the organizations received $2,500 to fund programs that inspired and educated individuals to respond to graffiti vandalism. (See story on page 4).

The KAB/Anheuser-Busch Environmental Grants were awarded to six affiliates who improved their communities through local initiatives such as establishing a recycling program or restoring a park for residents and visitors. The grants, awarded in 2009, are being implemented throughout the course of 2010, with local Anheuser-Busch wholesalers. Keep Casper (Wy.) Beautiful is using the grant to improve and stabilize local riverbanks, with the hope of transforming Casper into a destination for blue ribbon trout fishing. Keep West Baton Rouge (La.) Beautiful purchased recycling bins to improve its town’s event recycling capacity. Other recipients of the grants included Keep Nassau (Fla.) Beautiful, Keep Palm Beach County (Fla.) Beautiful, Keep Pennsylvania Beautiful – Southwest, and Keep Phoenix Beautiful.


Left to right: Keep Cobb Beautiful, Prince William Clean Community Council, Keep Evansville Beautiful, Keep Phoenix Beautiful, Keep Allen Beautiful, Keep Orlando Beautiful, Keep Kansas City Beautiful.

.............................................................................................. .............................................................................................. ..............................................................................................

.............................................................................................. .............................................................................................. ..............................................................................................

............................................................................................... ............................................................................................... ...............................................................................................

............................................................................................... ............................................................................................... ...............................................................................................

UPS Foundation Community Improvement Grants

Nestlé Waters North America “Recycle On The Go” Grants

Philip Morris USA, an altria company Cigarette Litter Prevention Program

BNSF Community Volunteer Grant Program

The UPS Foundation Community Improvement Grants awarded eight Keep America Beautiful affiliates each with $10,000 grants that funded various activities. The scope of the programs was quite extensive. For example, Keep Lee County (Fla.) Beautiful used its grant to remove monofilament fishing line and other debris from the mangrove areas of Lee County. Keep Knoxville (Tenn.) Beautiful is using its grant to reduce the spread of kudzu that has overwhelmed many green spaces, by purchasing goats to graze upon this invasive plant species. Other recipients of The UPS Foundation Grants included Keep Mandeville (La.) Beautiful, Keep Plano (Texas) Beautiful, Keep Kansas City (Mo.) Beautiful, Keep Greenville (N.C.) Beautiful, Keep Houston Beautiful and Keep Los Angeles Beautiful. Additionally, The UPS Foundation is supporting the creation of affiliate organizations on college campuses. (See story on page 31.)

Twelve Keep America Beautiful affiliates, representing communities large and small, were selected to receive Nestlé Waters North America “Recycle On The Go” Grants. Winners were chosen from among 55 competing affiliates because of their innovative proposals for public space recycling and the potential for program sustainability. (See story on page 16.)

Because of the support of Philip Morris USA, an Altria company, Keep America Beautiful was able to fund affiliates that applied for a Cigarette Litter Prevention Program (CLPP) grant ranging from $500 to $1,500. The grants included 400 pocket ashtrays to be distributed among members of the community. Portable cup holder-style ashtrays were made available for roadway and marina implementations. Keep America Beautiful reported in 2009 that there was an average 48 percent reduction of cigarette litter, a 2 percent improvement from 2008 in the communities implementing the CLPP.

The BNSF Community Volunteer Grant Program, a pilot program, paired BNSF employees and Keep America Beautiful affiliates to work together in communities around the country. Four KAB affiliates (Keep Chicago Beautiful, Keep Kansas City Beautiful, Keep Lincoln & Lancaster Beautiful and Keep Phoenix Beautiful) received $5,000 grants to be used for various community improvement activities centered on litter prevention, graffiti removal and tree planting. Employees from BNSF Railway assisted in these activities and events.

Pages 28 + 29


Section 5

green starts with education

By instilling sustainable behaviors and community values in our youth, we are creating the next generation of environmental stewards.

“Next Generation” in Education Keep America Beautiful developed a “Next Generation” team in 2009 to review, evaluate and revamp its educational materials. The team consists of experts in academia, as well as representatives from among youth organizations, federal agencies and KAB affiliates.

can use when interacting with their kids. Moreover, CleanSweep U.S.A. characters (cleansweepusa.org) will be updated with background stories and their “human” transformation will be included in Waste in Place curricula.

Existing material will be updated and early childhood lessons will be developed for the KAB “Waste in Place” curricula. During 2010, new education elements that will be added include children’s books, games, posters and songs as well as story cards and additional activities or ideas that parents

The early childhood and educational materials will be shared with teachers, nonformal educators and partner professional/ educational organizations and teacher training will be offered by KAB staff. The Wm. Wrigley Jr. Company Foundation is underwriting this effort.

Nature Explore Classrooms The need has never been greater to create greener communities and provide naturerich environments for children. Keep America Beautiful embarked on an exciting partnership with the Arbor Day Foundation (ADF) and Dimensions Educational Research Foundation (DERF) for the creation and support of Nature Explore Classrooms (NEC), a program that will expand experiential learning through outdoor classrooms and nature-based curricula. The program is a tangible, progressive and meaningful solution to our children’s growing detachment from the outdoors.

To help Keep America Beautiful affiliates implement the program, KAB created a comprehensive “Program Kit for KAB Affiliates”—a turnkey toolkit—which includes information and instructional materials. Kits were distributed to KAB affiliates and will help them promote and create outdoor classrooms in their local communities. The addition of this resource to KAB’s range of successful environmental education programs will benefit children and families and improve community environments across the country. This is a tremendous opportunity to educate greater numbers of young children using research-based principles for integrating nature into their daily learning.


Keep Rockland Beautiful’s “Trash Can Arts” Keep Rockland (N.Y.) Beautiful’s “Trash Can Arts” project transforms the lowly and often ugly public trash can into a thing of beauty. The trash cans provide an invitation not only to put “waste in its place,” but to engage with art that is intriguing and entertaining.

Keep Your Campus Beautiful Keep America Beautiful’s Campus Affiliate Program is a pilot program supported by The UPS Foundation that offers the KAB affiliate system to college campuses, as well as Phi Theta Kappa chapters. (Phi Theta Kappa is the international honor society of two-year colleges.) Services will be provided to KAB Campus Affiliates, including training, program materials, and opportunities for awards, among other KAB benefits. Mount Marty College and Keep Yankton (S.D.) Beautiful partnered with Keep America Beautiful to establish the first “Keep ‘Your Campus’ Beautiful” Recognized College Part-

The project is supported in part by the Arts Council of Rockland, with stipends provided to professional artists to paint cans and for supplies for trash can painting workshops that are open to the public. Keep Rockland Beautiful Executive Director Andy Stewart reports that the program has also received local support from the Clarkstown Highway Department, the Orangetown Highway Department and business sponsors.

ner Program in 2009. The college received a $1,000 grant from The UPS Foundation and the community received a $500 grant to support Mount Marty’s campus initiatives.

“Most importantly, we have consistent partnerships with high school arts departments, highway departments and many individual artists who have painted some great cans over the years,” said Stewart. He reports that in his six years coordinating the project at KRB, there are more than 300 cans that have been completed. Guests at KRB’s annual exhibit choose a winner by signing the “Pledge to Protect the Environment” and dropping it in their favorite can. The trash can receiving the most pledges wins.

In preparation for becoming a Campus Affiliate in 2010, the Community College of Baltimore County (Md.) established a Cigarette Litter Prevention Program (CLPP) on its Essex Campus in 2009. The results of the CLPP on the Essex campus realized a 60 percent decrease in cigarette litter as a result of the program; future rollouts of the program will occur on CCBC’s two other campuses— CCBC Dundalk and CCBC Catonsville in 2010.

“By placing the cans at bus shelters throughout the county, in cooperation with highway departments, we have created a great variety of interesting things for bus riders, shoppers and visitors to look at while moving through the busiest roads of our area,” said Stewart. “Before, there were rusted out or plain barrels at these shelters; now there are imaginative works of art.”

Photos courtesy of Community College of Baltimore County.

Photos courtesy of Keep Rockland Beautiful.

Stewart expects to complete 30 to 40 trash cans in 2010. The winner of the trash can painting project were young artists from Clarkstown South High School in West Nyack, N.Y. This year, international artist Daudi Karungi painted cans during an Earth Day event at Rockland Community College.

Pages 30 + 31


Jefferson State Community College in Birmingham, Ala., coordinated an Honors in Action project in New Orleans. The work focused on two houses, one in the Ninth Ward and the other in the Seventh Ward, both of which sustained severe damage as a result of the Hurricane Katrina levee breaches. Photos courtesy of Phi Theta Kappa.


Phi Theta Kappa: Operation Green One of Keep America Beautiful’s 2009 objectives was to further reach out to young adults, including the college-aged cohort. This objective was successfully realized through KAB’s sponsorship of and administrative duties with the RecycleMania program. But that outreach effort was presaged by the highly successful four-year partnership, launched in 2006, with Phi Theta Kappa, the international honor society for two-year colleges. Phi Theta Kappa’s “Operation Green: Improving Our Communities” opened up hundreds of new outlets for KAB programming domestically and abroad with an immeasurable enthusiasm that comes only through working with college students. The initial two-year relationship was renewed in 2008 for another two years, the second time Phi Theta Kappa extended its relationship with its nonprofit service partner. The work accomplished through this partnership was greatly valued in the communities. Phi Theta Kappa student leaders taught recycling and litter prevention curricula to youth groups, organized litter cleanups, planted trees, stenciled storm drains, collected electronic waste, planted flowers and vegetable gardens, and hosted campus recycling programs.

There were countless stories of community revitalization projects and educational initiatives that took place across the country as a result of Operation Green, not the least of which was the Honors in Action Academy project undertaken at the 2009 International Convention in Grapevine, Texas, where 500 Phi Theta Kappa students and their advisors volunteered as part of the Great American Cleanup to clean and beautify three sites in the City of Grapevine. The number of total hours volunteered (1,750) and the number of pounds of trash and debris removed from three sites (440) only partially captured the value of this transformational effort by these honor students. While the formal Keep America Beautiful-Phi Theta Kappa relationship has ended, both organizations are seeking ways in which to continue to work closely together whether during the Great American Cleanup or RecycleMania.

1750 73 days worth of volunteer time packed into one

500 Phi Theta Kappa students volunteered a total of 1,750 hours and removed 440 pounds of trash and debris from three sites during their 2009 International Convention in Grapevine, Texas.

Pages 32 + 33


Youth taking action


Section 6

green

Partnerships Developing public-private-civic partnerships has been a common thread throughout Keep America Beautiful’s history and an essential ingredient of its heritage. Moreover, advancing partnerships is a fundamental element of the success of KAB’s network of affiliates and participating organizations. Keep America Beautiful gratefully acknowledges the corporations, nonprofits, associations and governmental agencies whose special grants, sponsorships and in-kind contributions significantly advanced our mission in 2009.

starts with working together

This commitment and support take many shapes. For example, Keep America Beautiful has expanded initiatives directed to youth and beautification by strategically partnering with the Arbor Day Foundation, Boys & Girls Club of America, the International Downtown Association, Ocean Conservancy and the Pennsylvania Horticultural Society, among many others. Here are examples of how KAB is working with the government, nonprofit and business community to expand our offerings and provide greater support and service to our network of affiliates and citizens across the country.

Building strong partnerships with people, organizations, businesses and government leverages our strength and proves that we’re all working towards the common goal of sustainability.

Keep America Beautiful’s Great American Cleanup™

.............................................................................................................................................................................................. .............................................................................................................................................................................................. ..............................................................................................................................................................................................

The Great American Cleanup, the nation’s largest community improvement program, mobilized more than 3 million volunteers/attendees in more than 32,000 communities participating in more than 30,000 events from March 1 through May 31. The 2009 campaign, themed “Green Starts Here,” encouraged communities to be “green” through volunteer action in recycling drives, litter cleanups, graffiti paint-outs, tree and flower planting, and other quality of life initiatives.

National Sponsors • American Honda Motor Co., Inc. • ARM & HAMMER® • Colgate-Palmolive Company • The Dow Chemical Company • The Glad Products Company • Pepsi-Cola Company • The Scotts Miracle-Gro Company • Solo Cup Company • Troy-Bilt® Lawn and Garden Equipment • University of Phoenix • Waste Management, Inc. • Wm. Wrigley Jr. Company Educational Partner • Rubber Manufacturers Association


............................................................................................. ............................................................................................. ............................................................................................. Litter Prevention and Recycling Coalition

The Litter Prevention and Recycling Coalition is a three-year, multi-million dollar campaign that consists of multiple government, industry and nonprofit stakeholders supporting a new and ongoing national campaign to prevent litter and increase recycling through social marketing, education, innovation and infrastructure. With a foundation in KAB’s “Litter in America” research project, and using applied behavioral research, the Campaign will increase awareness about littering as a problem—and litter prevention and recycling as a solution. The Campaign will provide a communications platform that KAB affiliates and corporate partners can use to activate consumers by delivering information, programs and events to their constituents. National Sponsors • Aluminum Can Council • American Chemistry Council • Coca-Cola Enterprises • MillerCoors • Nestlé Waters North America • Philip Morris USA, an Altria company • The Anheuser-Busch Companies, Inc. • Waste Management, Inc. • Wm. Wrigley Jr. Company National Partners • Ocean Conservancy • U.S. Environmental Protection Agency

........................................................................................... ........................................................................................... ........................................................................................... Cigarette Litter Prevention Program: Philip Morris USA, an Altria company

With continuing support from Philip Morris USA, an Altria company, Keep America Beautiful was able to offer grant funding to communities implementing the Cigarette Litter Prevention Program (CLPP). This

has resulted in the program’s expansion to a total of 49 states and the District of Columbia. Community leaders received grants to develop local PSA campaigns and to purchase ash receptacles. The grants also included a supply of pocket ashtrays to distribute to adult smokers. The 204 programs reduced cigarette litter counts by an average of 48 percent. The CLPP continued to expand to alternative venues including parks, beaches, recreation areas, marinas, roadway/highway rest areas and visitor centers. For more information about the program and how to prevent cigarette butt litter, please visit preventcigarettelitter.org. ”Litter in America” Litter Research Study: Philip Morris USA, an Altria company

Keep America Beautiful conducted the nation’s largest-ever litter research project from 2008 through 2009, the first national litter study in over 40 years. The new study —funded by Altria Client Services, Inc.—examines qualitative and quantitative aspects of the sources and characteristics of litter and littering behaviors, drawing comparisons to the 1969 data. The findings will help KAB develop and update many tools and resources that assist communities in combating the scourge of litter.

Novelis Receives 2009 Vision for America Award Keep America Beautiful awarded Novelis Inc. with the 2009 Vision for America Award at the Fernbank Museum of Natural History in Atlanta. Novelis President & COO Philip Martens accepted the Award on behalf of the company and its employees. Keep America Beautiful chose Novelis to receive the Award for the corporation’s leadership on environmental issues, and for its outstanding efforts to promote and sustain recycling in America. Through its global network, Novelis annually recycles more than 35 billion used beverage cans, or more than 500,000 metric tons of aluminum—the environmental equivalent of removing more than 900,000 gasoline-powered cars off the road for an entire year. Beyond recycling and volunteerism, Novelis is committed to reducing its energy consumption and greenhouse gas emissions. Beginning in 2005, Novelis established a set of sustainability objectives focused on three annual measures: Reduce landfill waste generation by 6 percent per year; improve energy efficiency by 2 percent per year; and reduce greenhouse gas emissions by 2 percent per year. These commitments extend through 2012, with every Novelis facility mandated to develop an energy-saving initiative each year.

2009 Vision for America Award Co-Chairs Kim Jeffery President & Chief Executive Officer Nestlé Waters North America Inc. David P. Steiner Chief Executive Officer Waste Management, Inc.

Philip Martens (right), president and COO, Novelis, with Keep America Beautiful Chairman Barry Caldwell, of Waste Management, Inc.

............................................................................................. ............................................................................................. ............................................................................................. Graffiti Hurts®: Krylon Products Group of The Sherwin-Williams Company

The Graffiti Hurts® National Grant Program was initiated in 2007 to help communities enhance local graffiti prevention activities. There were four winners in 2009, each receiving $2,500 awards. The Graffiti Hurts® Web site and logo were redesigned in 2009 as part of KAB’s continuing effort to address graffiti vandalism through targeted prevention techniques and educational outreach, especially to young people. Pages 36 + 37


Green Starts Here

............................................................................................. ............................................................................................. .............................................................................................

............................................................................................. ............................................................................................. .............................................................................................

............................................................................................. ............................................................................................. .............................................................................................

............................................................................................. ............................................................................................. .............................................................................................

“Cans for Cash: City Recycling Challenge”: Novelis, Inc., U.S. Conference of Mayors

The UPS Foundation Community Improvement Grants: The UPS Foundation

Telephone Book Recycling: AT&T Real Yellow Pages

2009 National Conference

Cans for Cash, a national program sponsored by the U.S. Conference of Mayors, Novelis Inc. and Keep America Beautiful, inspired people from 40 cities across the country to recover 125 million aluminum cans during the 2009 program. Award-winning Keep America Beautiful affiliates were given $2,500 each for collecting the most aluminum in partnership with their respective city governments.

The UPS Foundation awarded eight Keep America Beautiful affiliates with $10,000 grants each for their effort to support community improvement and environmental stewardship activities. The grants funded various endeavors including the support of on-the-go recycling programs, an urban outdoor classroom, a public housing recycling project, the organization of bi-annual volunteer cleanups, and the implementation of an Adopt-A-Ditch program.

Recycling old phone books is a positive way to keep unnecessary paper out of landfills. The partnership between AT&T Real Yellow Pages and KAB provides new opportunities for businesses and consumers to recycle telephone directories during recycling events in affiliate communities, and builds awareness through prominent recycling messages in the directories themselves.

Hundreds of participants gathered in Washington, D.C., in December 2009 for the 56th National Conference themed “The Living Community.” The conference reflected on the work being done to bring vitality to KAB affiliate communities; engaging and interacting with Generation Y; and the results of the first major litter study KAB has conducted in 40 years.

............................................................................................. ............................................................................................. .............................................................................................

Leadership Sponsors • Anheuser-Busch Companies, Inc. • Philip Morris USA, an Altria company • Waste Management, Inc.

............................................................................................. ............................................................................................. ............................................................................................. “Think Green” Grants: Waste Management, Inc.

Waste Management, Inc. provided 15 “Think Green” community improvement grants totaling $150,000 in 2009. It was the third year of helping to create cleaner, greener communities through this program. The Think Green grant program encourages recycling and reuse, beautification, and community cleanups; provides hands-on environmental education; and supports public stewardship for the environment through information programs. ............................................................................................. ............................................................................................. ............................................................................................. KAB/Anheuser-Busch Environmental Grants: Anheuser-Busch Companies, Inc.

Anheuser-Busch continues its commitment to sustainability through the KAB/AnheuserBusch Environmental Grants program, awarding six affiliates with a total of $55,000 in grants. Anheuser-Busch has built relationships between its wholesalers and KAB affiliates , further helping to inspire environmental stewardship in affiliate communities by promoting sustainable community improvement and recycling efforts.

Keep America Beautiful, Inc. 2009 Annual Review

Campus Affiliate Program: The UPS Foundation

Keep America Beautiful’s Campus Affiliate Program offers the KAB affiliate system to college campuses. Services will be provided to KAB Campus Affiliates, including training, program materials, and opportunities for awards, among other KAB benefits. ............................................................................................. ............................................................................................. ............................................................................................. “Recycle on the Go” Grants: Nestlé Waters North America

To encourage and empower local communities to make recycling more convenient in public spaces, Nestlé Waters North America teamed up with Keep America Beautiful to provide $10,000 “Recycle on the Go” grants to 12 KAB affiliates. Grant winners proposed creative, comprehensive and sustainable programs for recycling plastic beverage bottles and other materials in “away from home” settings, focusing on education, infrastructure, or grassroots volunteer efforts.

Naked Juice

Naked Juice unveiled the firstever national beverage in 100 percent recycled PET bottles. To celebrate this milestone, Naked Juice launched its “Message in a Bottle” Facebook application. Users send a virtual message to their friends. Every time a bottle got “recycled” between friends, KAB received a donation. ............................................................................................. ............................................................................................. ............................................................................................. Community Volunteer Grant Program: BNSF Railway

The KAB/BNSF Community Volunteer Grant Program paired local partnerships between KAB affiliates and local BNSF employees. Four KAB affiliates received grants of $10,000 each to work with local BNSF employees on a project in the area of beautification, litter prevention, or graffiti remediation. ............................................................................................. ............................................................................................. ............................................................................................. KAB Education Initiatives: Wm. Wrigley Jr. Company Foundation

The Wm. Wrigley Jr. Company Foundation provided funding for the redesign of KAB’s affiliate precertification and certification manuals, as well as KAB’s “Waste in Place” curricula.

Educational Sponsors • Mrs. Louise N. Godwin and Family Environmental Sponsors • American Chemistry Council • American Forest & Paper Association • American Honda Motor Company, Inc. • Call2Recycle • The Coca-Cola Company • Illinois Tool Works Inc. • Owens-Illinois, Inc. • Steel Recycling Institute • Target Corporation Training Sponsors • BASF Corporation • Keep Prince George’s County Beautiful

and Maryland Environmental Service In-Kind Sponsors • Curbside Value Partnership • Pennsylvania Horticultural Society


Nonprofit and Government Alliances

Retail and Consumer Partnerships

............................................................................................... ............................................................................................... ...............................................................................................

............................................................................................... ............................................................................................... ...............................................................................................

............................................................................................... ............................................................................................... ...............................................................................................

............................................................................................... ............................................................................................... ...............................................................................................

Arbor Day Foundation

Ocean Conservancy

Lucky Brand Jeans

Lord & Taylor

Expanding KAB’s experiential learning programs for children through outdoor classrooms and nature-based curricula (Nature Explore classrooms).

Working to cross-promote KAB’s signature programs and engage stakeholders in the Great American Cleanup and International Coastal Cleanup.

Lucky approached Keep America Beautiful to use some nostalgic KAB imagery on tshirts as part of a Lucky branding campaign.

This national upscale retailer has been promoting reusable shopping bags in its stores with a portion of the proceeds going to KAB.

............................................................................................... ............................................................................................... ...............................................................................................

............................................................................................... ............................................................................................... ...............................................................................................

............................................................................................... ............................................................................................... ...............................................................................................

............................................................................................... ............................................................................................... ...............................................................................................

Organic Bouquet

Simon & Schuster

American Forest & Paper Association

Phi Theta Kappa

AF&PA has been providing small, school-based recycling grants to improve paper recycling.

Renewing KAB as an international service partner through 2010 with “Operation Green: Improving Our Communities” service program. Phi Theta Kappa campus groups conducted “Trek Against Trash” and Great American Cleanup events.

Organic Bouquet is among the market leaders in organic flowers and provides 10 percent of designated purchases to KAB.

Its Little Green Books series is still going strong, and includes KAB messaging on the inside back cover.

............................................................................................... ............................................................................................... ...............................................................................................

............................................................................................... ............................................................................................... ...............................................................................................

iGive.com

Unifi Manufacturing, Inc. (Repreve)

............................................................................................... ............................................................................................... ............................................................................................... Boys & Girls Clubs of America

Growing the Paper Recycling Program and educating younger generations about KAB’s portfolio of programs. ............................................................................................... ............................................................................................... ............................................................................................... International Downtown Association

Creating healthy and vital urban centers by promoting the CigaInternational Downtown Association rette Litter Prevention Program and Paper Recycling Program for business member organizations. ............................................................................................... ............................................................................................... ............................................................................................... National Wildlife Federation

Identifying opportunities to engage K-12 students as environmental stewards.

You can shop online at over 680 of your favorite stores through iGive.com. A portion of every sale benefits KAB.

............................................................................................... ............................................................................................... ............................................................................................... Pennsylvania Horticultural Society

Working to promote beautification and community greening initiatives by providing resources, training, technical assistance grants and tools for KAB affiliates.

............................................................................................... ............................................................................................... ............................................................................................... Giftback.com

When you order from giftback, KAB receives a donation of 10 percent of the total purchase price.

............................................................................................... ............................................................................................... ............................................................................................... United States Department of Agriculture

Working to promote the creation of People’s Gardens, which is a collaborative effort among community members, and incorporates sustainable practices such as capturing rainwater, composting and planting native species.

Repreve, which is yarn made with 100 percent recycled content, pledged to donate 1 percent of annual sales to selected environmental causes, including Keep America Beautiful, as a member of “1% For The Planet.” Consumers voted to determine how to divide Repreve’s pledge.

............................................................................................... ............................................................................................... ............................................................................................... Baking for Good

This start-up online bakery is tying its business strategy to nonprofits that do good works. Proceeds from its sales go to purchasers’ designated charities.

............................................................................................... ............................................................................................... ............................................................................................... Entertainment Industry Foundation

Keep America Beautiful is one of four partners listed in the “Environmental Conservation” category of an EIF volunteer initiative.

Pages 38 + 39


Green Starts Here

Corporate and Foundation Partners and Individual Donors Leadership Partners ($1 million and above)

Aluminum Can Council Nestlé Waters North America

Volunteer Partners ($10,000 - $24,999)

Social Responsibility Partners ($500,000 -$999,999) Philip Morris USA, an Altria company Waste Management, Inc.

AT&T American Iron & Steel Institute Ball Corporation Cargill Foundation, The Margaret A. PriceWaterhouseCoopers LLP Pure Essence Inc. Shell Oil Company Unifi, Inc.

Community Improvement Partners ($200,000 – $499,999)

Partners ($5,000 - $9,999)

American Chemistry Council Church & Dwight Co., Inc. Colgate-Palmolive Company PepsiCo, Inc. Solo Cup Company The Coca-Cola Company The Dow Chemical Company The Scotts Miracle-Gro Company UPS Wm. Wrigley Jr. Company

Educational Partners ($100,000 - $199,999)

American Honda Motor Co., Inc. Anheuser-Busch Companies, Inc. Novelis, Inc. The Clorox Company Troy-Bilt® Lawn & Garden Equipment

Program Partners ($50,000 - $99,999)

MillerCoors The Sherwin-Williams Company

Environmental Partners ($25,000 - $49,999)

American Forest & Paper Association BNSF Railway Company Coca-Cola Enterprises, Inc. Illinois Tool Works Inc. McDonald’s Corporation Owens-Illinois, Inc. Pilot Corporation of America

Keep America Beautiful, Inc. 2009 Annual Review

Aditya Birla Minacs American Beverage Association Best Buy Co., Inc. Charter One Bank Liz Claiborne Inc. Pactiv Corporation Rechargeable Battery Recycling Corporation Steel Recycling Institute Target Corporation

Supporters (Up to $4,999)

Aegis Sciences Corporation Baking For Good LLC BASF Corporation Bonnie K. White & Assoc., Inc. Bowne of Atlanta Collective Wellbeing LLC Collier Engineering Co., Inc. Corinth Coca-Cola Bottling Works, Inc. Dolco Packaging Corporation Fuel Creative, Inc. Glass Packaging Institute Global Alerts H & R Block Halliburton Company Houston Distributing Co., Inc. Husch Blackwell Sanders LLP Kettler Int’l., Inc. KPGM LLP Litter Removal Service of America Inc. M&I Marshall & Ilsley Bank Maier, Markey & Justic LLP Maryland Environmental Service Merchants Distributors, Inc.

Mission Fish MSW Consultants Nashville Electric Service National Council to Prevent Delinquency Organic Bouquet, Inc. PepsiCo Global Procurement Piedmont Natural Gas Company QRS, Inc. Sprint Foundation Stringfellow Inc. Tennessee Football, Inc. Textron Financial The Charitable Recycling Program The J.M. Smucker Company Union City Coca-Cola Bottling Co., LLC YKK Corporation of America

Matching Gift Companies

H & R Block Halliburton Company Illinois Tool Works Inc. Owens Illinois Inc. PepsiCo, Inc. Philip Morris USA, an Altria company The Clorox Company The Sherwin-Williams Company

Individual Donors

Lonnie & Mabel Acton Allen W. Roberts School Harvey and Cora Alter Anonymous Mr. and Mrs. John F. Bard Chris Battaglia Chris and Kathy Bedder Margaret Bolen The Bowling Family Foundation Kate Brasco Thomas C. Brasco Lynne Brooks Casey & David Brown John G. Byrne Barry and Phyllis Caldwell Maureen Calloway Carnevale Cecile Carson Cartersville Women’s Club William C. Caruthers Jr. Lynn Cobb

Common Cents New York Inc. Joanne Couturier Linda Cowles Carolyn and Lee Crayton Gail Cunningham Paula Porter Davis Donna DeVito Barbara and Lee Dorr Paul Dusseault Ann Ennis Bronwen Evans Extreme Recycling Fairfield Marketing Group Mr. and Mrs. W. James Farrell Tom Fischer Carrie Gallagher Carl Garner** Louise Godwin* Nancy Gramps Robert Hasty William M. Heenan Jr. Edith and Bob Heller The Jane Henson Foundation Richard D. Hofmann Douglas W. Hopkins Sharla E. Hotchkiss* David L. Joffe Bill Johnson Dennis and Sherri Kaufman Lawrence Kaufman and Mary McNeel Robert and Eileen Keating Keep Lake Jackson Beautiful Keep Loup Basin Beautiful Keep Mesquite Beautiful Keep Nebraska Beautiful Keep Newnan Beautiful Keep Prince George’s County Beautiful Keep Richmond County Beautiful Keep Roberta / Crawford Beautiful Keep Santa Fe Beautiful Shaun Kessler Katelyn Kiernan Janet S. King Antje Klaunig Eric Kohnert Know Florida’s Beauty Pauline Landes Brianne Lanphear Hilary Lentini

Ron Linfesty Joseph Lobato Meredith Lynch Becky and Tom Lyons Grace and Steve Massinello James Allen Mazzarelli Elizabeth McDaniel Matthew and Nancy McKenna Arthur and Jo Ann McLendon Dr. and Mrs. Arthur Miller Kathryn Miller Jennifer Mills William J. Morrissey Shannon Murphy New Mexico Clean & Beautiful Anjia and Costa Nicolaidis Richard Nunn Peter O’Keefe James and Samantha Osselaer Maureen Elise Parker Norma Lynne Paschall Bob and Deede Phelps Jane Polson John and Lynda Pope Appavu S. Prakasam and Rajeswari Balakrishnan Jonathan Prigoff Mike Pyle Kathleen Quinn Courtney Kathryn Reese Doreen Richardson John and Nancy Rosenow Kelly and Todd Rotkewicz Martha Ruiz Harvey Sass John Savage Gerald and Pat Schnepf Mario and Joan Sequeira Jeremiah J. Sheehan Penny Shelby Ed Skernolis Jason M. Smith Sue and Jim Smith Becky Sonn Malia Sperling Daniel K. Steen George M. Stilphen / Keep Winston Salem Beautiful Linda Studnicka Thomas H. Tamoney, Jr. Carolyn Tomlinson

Nathaniel P. Tyler Howard Ungerleider Howard Urban Tricia Vath Emily Wachalec Tom and Nancy Waldeck Carol Goldston Wall Robert Wallace Ed Washchilla Kevin Waterbury Anthony and Alexandra Webb April Buther Wennerstrom Susanne and David Woods Boyd Yarbrough

In Memory/Honor

In Honor of Ian and Gwendolyn Brown Casey and David Brown In Memory of Scott Cardwell Terri Cardwell In Honor of Randy Frazier Bob and Deede Phelps In Memory of Albert H. Gordon Gail Cunningham In Honor of Edith Heller Boyd Yarbrough In Honor of Tory Klein Janet King In Memory of Dr. Zandra Dorr Klein Barbara and Lee Dorr In Memory of Ana Lopez April Buther Wennerstrom * Mrs. Lyndon B. Johnson Award Recipient ** Iron Eyes Cody Award Recipient


The KAB Affiliate Network ................................................................ ................................................................ ................................................................

................................................................ ................................................................ ................................................................

................................................................ ................................................................ ................................................................

................................................................ ................................................................ ................................................................

ALABAMA

CALIFORNIA

FLORIDA

Keep Alabama Beautiful Hartselle Beautification Association Keep Athens-Limestone Beautiful Keep Auburn Beautiful Keep Birmingham Beautiful Commission Keep Center Point Beautiful Keep Citronelle Beautiful Keep Etowah Beautiful Keep Guntersville Beautiful, Inc. Keep Mobile Beautiful Keep Opelika Beautiful, Inc. Keep Saraland Beautiful Keep The Shoals Beautiful Keep The Wiregrass Beautiful Montgomery Clean City Commission Operation Green Team/Keeping Huntsville Beautiful

Keep California Beautiful I Love A Clean San Diego, Inc. Keep Bakersfield Beautiful Keep Carson Beautiful Keep Downey Beautiful Keep Glendale Beautiful Keep Los Angeles Beautiful Keep North Richmond Beautiful Keep Oakland Beautiful Keep Riverside Clean & Beautiful Keep San Jose Beautiful Looking Good Santa Barbara Seaside Neighborhood Improvement Commission

Keep Florida Beautiful, Inc. Keep Alachua County Beautiful Keep Brevard Beautiful, Inc. Keep Broward Beautiful, Inc. Keep Calhoun County Beautiful, Inc. Keep Charlotte Beautiful, Inc. Keep Citrus County Beautiful, Inc. Keep Clay Beautiful, Inc. Keep Collier Beautiful, Inc. Keep Ft. Pierce Beautiful Keep Highlands County Beautiful Keep Hillsborough County Beautiful, Inc. Keep Indian River Beautiful Keep Jacksonville Beautiful Keep Lake Placid Beautiful Keep Lee County Beautiful, Inc. Keep Manatee Beautiful, Inc. Keep Marion Beautiful, Inc. Keep Martin Beautiful Keep Miami Beautiful Keep Miami Gardens Beautiful Keep Nassau Beautiful, Inc. Keep North Miami Beautiful Keep Orlando Beautiful Keep Palm Beach County Beautiful Keep Pasco Beautiful Keep Pinellas Beautiful, Inc. Keep Polk County Beautiful, Inc. Keep Port St. Lucie Beautiful Keep Putnam Beautiful, Inc. Keep Sarasota County Beautiful Keep Tallahassee - Leon County Beautiful Keep Taylor County Beautiful Keep Volusia County Beautiful Keep Wakulla County Beautiful Keep Winter Haven Clean and Beautiful Keep Winter Park Beautiful Lakeland Clean & Beautiful Pensacola-Escambia Clean Community Commission Santa Rosa Clean Community System, Inc.

GEORGIA

................................................................ ................................................................ ................................................................ ARIZONA Arizona Clean and Beautiful Keep Casa Grande Beautiful Keep Phoenix Beautiful Scottsdale Pride

................................................................ ................................................................ ................................................................ ARKANSAS Keep Arkansas Beautiful Hot Springs/Garland County Beautification Commission Keep Benton County Beautiful Keep Faulkner County Beautiful Keep Jacksonville Beautiful Keep Little Rock Beautiful Keep Newport Beautiful Keep Sherwood Beautiful Keep Van Buren Beautiful Pine Bluff /Jefferson County Clean & Beautiful

................................................................ ................................................................ ................................................................ COLORADO

Keep Colorado Springs Beautiful, Inc. Keep Denver Beautiful Keep Englewood Beautiful Keep Milliken Beautiful Keep Pueblo Beautiful Assoc. Keep Thornton Beautiful Keep Woodland Park Beautiful

................................................................ ................................................................ ................................................................ CONNECTICUT

Keep New Milford Beautiful Keep Stamford Beautiful Knox Parks Foundation (Hartford)

................................................................ ................................................................ ................................................................ DISTRICT OF COLUMBIA Keep Washington D.C. Beautiful

Keep Georgia Beautiful Gwinnett Clean & Beautiful, Inc. Keep Albany-Dougherty Beautiful Keep Alpharetta Beautiful Keep Athens-Clarke County Beautiful Keep Atlanta Beautiful Keep Barrow Beautiful Keep Bartow Beautiful Keep Brunswick Golden Isles Beautiful Keep Bulloch Beautiful Keep Camden County Beautiful Keep Carroll Beautiful Keep Centerville Beautiful Keep Charlton Beautiful Keep Chatsworth-Murray Beautiful Keep Clayton County Beautiful Keep Cobb Beautiful Keep Columbia County Beautiful Keep Columbus Beautiful Commission Keep Conyers-Rockdale Beautiful Keep Covington/Newton Beautiful Keep Crisp Beautiful Keep Dade Beautiful Keep Dalton-Whitfield Beautiful, Inc. Keep Dawson County Beautiful Keep Decatur County Beautiful Keep DeKalb Beautiful, Inc. Keep Douglasville Beautiful Keep Dublin/Laurens Beautiful, Inc. Keep East Point Beautiful Keep Eatonton/Putnam County Beautiful Keep Effingham County Beautiful, Inc. Keep Forsyth County Beautiful Keep Fort Stewart/Hunter Army Airfield Beautiful Keep Grady County Beautiful Keep Habersham County Beautiful Keep Hall Beautiful Keep Henry County Beautiful Keep Jackson County Beautiful Keep Jones Beautiful Commission

Keep Liberty County Beautiful Keep Lowndes/Valdosta Beautiful Keep Macon-Bibb Beautiful Commission Keep Madison County Beautiful Keep Marietta Beautiful Keep McIntosh Beautiful Keep Milledgeville and Baldwin County Beautiful Keep Nashville Beautiful Keep Newnan Beautiful Keep North Fulton Beautiful, Inc. Keep Oconee County Beautiful Commission Keep Our Mountains Beautiful Keep Paulding County Beautiful Keep Peach County Beautiful Keep Peachtree City Beautiful, Inc. Keep Perry Beautiful Keep Pickens Beautiful Keep Pike Beautiful Authority Keep Polk County Beautiful Keep Randolph County Beautiful Keep Roberta/Crawford Beautiful Keep Rome/Floyd Beautiful Keep Roswell Beautiful Keep Savannah Beautiful Keep Screven Beautiful Keep Smyrna Beautiful Keep South Fulton Beautiful, Inc. Keep Sumter Beautiful Keep Tift Beautiful Keep Toccoa-Stephens County Beautiful Keep Troup Beautiful Keep Vienna Beautiful Keep Walton Beautiful Keep Ware County Beautiful Keep Warner Robins Beautiful

................................................................ ................................................................ ................................................................ HAWAII Keep the Hawaiian Islands Beautiful Community Work Day Program Keep Kalaupapa Beautiful Nani ‘O Wai anae KAB Program

................................................................ ................................................................ ................................................................ ILLINOIS Keep Illinois Beautiful, Inc. Elgin Proud & Beautiful Keep Carbondale Beautiful, Inc. Keep Centralia Beautiful, Clean And Green Keep Chicago Beautiful, Inc. Keep Evanston Beautiful, Inc. Keep Moline Beautiful Keep Northern Illinois Beautiful Keep Oak Park Beautiful Keep Peoria Beautiful Keep Rock Island Beautiful Keep Salem Beautiful Keep Vermilion County Beautiful Keep West Cook Beautiful

................................................................ ................................................................ ................................................................ INDIANA

Keep Evansville Beautiful Keep Indianapolis Beautiful Keep Stockwell Beautiful Keep Terre Haute Beautiful

................................................................ ................................................................ ................................................................ IOWA Keep Iowa Beautiful Keep Council Bluffs Beautiful Keep Linn County Beautiful Keep Northeast Nebraska Beautiful Keep Scott County Beautiful

Pages 40 + 41


Green Starts Here

................................................................ ................................................................ ................................................................ KANSAS

Keep America Beautiful— Topeka/Shawnee County Keep Dodge City Beautiful Operation Brightside, Inc. (Kansas City)

................................................................ ................................................................ ................................................................ KENTUCKY Kentucky Clean Community Program Brightside (Louisville) Madison County Clean Community Pride, Inc.

................................................................ ................................................................ ................................................................ LOUISIANA Keep Louisiana Beautiful, Inc. Keep Abbeville Beautiful Keep Ascension Beautiful Advisory Committee Keep Baton Rouge Beautiful, Inc. Keep Bossier Beautiful Keep Cenla Beautiful Keep Covington Beautiful Keep DeRidder Beautiful Keep Grambling Beautiful Keep Hammond Beautiful Keep Iberville Parish Beautiful Keep Leesville Beautiful Keep Lincoln Parish Beautiful Keep Livingston Parish Beautiful Keep Mandeville Beautiful Keep Monroe Beautiful Keep Morehouse Beautiful Keep Natchitoches Beautiful Keep New Iberia Beautiful Keep New Orleans Beautiful / Imagine It Clean Keep Ouachita Parish Beautiful Keep Slidell Beautiful Keep St. John Beautiful Keep St. Martin Beautiful Keep St. Mary Parish Beautiful

Keep America Beautiful, Inc. 2009 Annual Review

Keep Terrebonne Beautiful Keep Vinton Beautiful Keep Washington Parish Beautiful Keep West Baton Rouge Beautiful Keep West Monroe Beautiful Shreveport Green TEAM GREEN of Southwest Louisiana

................................................................ ................................................................ ................................................................ MAINE

Keep Bangor Beautiful

................................................................ ................................................................ ................................................................ MARYLAND

Keep Prince George’s County Beautiful

................................................................ ................................................................ ................................................................ MASSACHUSETTS

Keep Chelsea Beautiful Keep Lowell Beautiful Keep Springfield Beautiful

Keep Horn Lake Beautiful Keep Jackson Beautiful, Inc. Keep Laurel/Jones County Beautiful Keep Leake County Beautiful, Inc. Keep Lincoln County Beautiful Keep Madison Beautiful Keep Meridian/Lauderdale County Beautiful Keep Monroe County Beautiful Keep Morton Beautiful Keep Natchez/Adams County Beautiful Keep New Albany/Union County Beautiful Keep Oxford/Lafayette County Beautiful Keep Pascagoula Beautiful Keep Pearl Beautiful Keep Pike County Beautiful Keep Simpson County Beautiful, Inc. Keep Tupelo Beautiful Keep Vicksburg Warren Beautiful, Inc. Keep Waveland Beautiful

................................................................ ................................................................ ................................................................

................................................................ ................................................................ ................................................................

MICHIGAN

MISSOURI

Keep Genesee County Beautiful

................................................................ ................................................................ ................................................................ MINNESOTA

Keep Hannibal Beautiful Keep Kansas City Beautiful Keep Southeast Missouri Beautiful

................................................................ ................................................................ ................................................................

Keep Minneapolis Beautiful

MONTANA

MISSISSIPPI

................................................................ ................................................................ ................................................................

................................................................ ................................................................ ................................................................ Keep Mississippi Beautiful/PAL Keep Cleveland Beautiful Keep Clinton Beautiful Keep Columbus/Lowndes Beautiful Keep Copiah County Beautiful, Inc. Keep Corinth-Alcorn Beautiful Keep Greenville Beautiful Keep Harrison County Beautiful Keep Hattiesburg Beautiful, Inc.

Bright & Beautiful (Billings)

NEBRASKA Keep Nebraska Beautiful Grand Island Area Clean Community System Keep Alliance Beautiful Keep Beatrice Beautiful Keep Broken Bow Beautiful, Inc. Keep Chadron Beautiful Keep Columbus Beautiful

Keep Creighton Beautiful Keep Fremont Beautiful Keep Keith County Beautiful Keep Kimball Beautiful Keep Lexington Beautiful Keep Lincoln & Lancaster County Beautiful Keep Loup Basin Beautiful Keep Norfolk Beautiful Keep North Platte/Lincoln County Beautiful Keep Omaha Beautiful, Inc. Keep Rushville Beautiful Keep Schuyler Beautiful Keep Scottsbluff-Gering Beautiful Keep Sidney Beautiful Plattsmouth Community Improvement Council

................................................................ ................................................................ ................................................................ NEVADA

Keep Truckee Meadows Beautiful

................................................................ ................................................................ ................................................................ NEW JERSEY

Keep Irvington Beautiful

................................................................ ................................................................ ................................................................ NEW MEXICO New Mexico Clean & Beautiful Artesia Clean and Beautiful Bloomfield Pride Commission Farmington Clean & Beautiful Hobbs Beautiful Keep Alamogordo Beautiful Keep Albuquerque Beautiful Keep Bosque Farms Beautiful Keep Carlsbad Beautiful Keep Clovis Beautiful Keep Doña Ana County Beautiful Keep Hatch Beautiful, Inc. Keep Las Cruces Beautiful Keep Las Vegas Beautiful

Keep Lovington Beautiful Keep Luna County Beautiful Keep Rio Rancho Beautiful Keep Roswell Beautiful Keep Ruidoso Beautiful Keep Ruidoso Downs Beautiful Keep Santa Fe Beautiful Keep Tucumcari Beautiful Keep Tularosa Beautiful Tierra Bonita of Valencia County

................................................................ ................................................................ ................................................................ NEW YORK

Glen Cove Beautification Commission Keep Albany Beautiful Keep America Beautiful of Rome Keep Brookhaven Beautiful Keep Islip Clean, Inc. Keep New York City Beautiful Keep Rockland Beautiful, Inc. Keep Western New York Beautiful

................................................................ ................................................................ ................................................................ NORTH CAROLINA North Carolina Keep America Beautiful Asheville GreenWorks Craven County Clean Sweep Davie County Keep America Beautiful Duplin County Keep America Beautiful Greensboro Beautiful, Inc. High Point Keep America Beautiful Keep America Beautiful of Nash/Edgecombe Co. Keep America Beautiful of New Hanover County Keep Belmont Beautiful Keep Bladen Beautiful Keep Brunswick County Beautiful Keep Catawba County Beautiful Keep Charlotte Beautiful Keep Durham Beautiful

Keep Franklin County Beautiful Keep Gastonia Beautiful Keep Greenville Beautiful Keep Iredell Clean/KAB Keep Kings Mountain Beautiful Keep Laurinburg/Scotland County Beautiful Keep McDowell Beautiful, Inc. Keep Mecklenburg Beautiful Keep Moore County Beautiful, Inc. Keep Onslow Beautiful Keep Pasquotank Beautiful Committee Keep Richmond County Beautiful Keep Shelby Beautiful Keep Wilkes County Beautiful Keep Wilson County Beautiful Keep Winston-Salem Beautiful, Inc. Wake County Keep America Beautiful

................................................................ ................................................................ ................................................................ OHIO Keep Ohio Beautiful City of Cuyahoga Falls, Litter Prevention & Recycling City of Newark Litter Prevention & Recycling Defiance County Environmental Services/KAB Erie County Solid Waste Management District Fulton County Keep America Beautiful Program Geneva Clean & Green Hancock County SWMD Environmental Services Keep Akron Beautiful Keep Allen County Beautiful Keep Alliance Beautiful Keep Belmont County Beautiful Keep Cincinnati Beautiful, Inc. Keep Clark County Beautiful Keep Columbus Beautiful Keep Delaware County Beautiful Keep Grove City Beautiful


Keep Hardin County Beautiful Keep Jefferson County Beautiful Keep Lake Milton Clean & Beautiful, Inc. Keep Lakewood Beautiful Keep Logan County Beautiful Keep Mentor Beautiful Keep Middletown Beautiful, Inc Keep Perrysburg Beautiful Keep Summit County Beautiful Keep The Mahoning Valley Beautiful, Inc. Keep Toledo/Lucas County Beautiful, Inc. Keep Wickliffe Beautiful Lorain County Beautiful Montgomery County Solid Waste Services Youngstown Litter Control & Recycling

................................................................ ................................................................ ................................................................ OKLAHOMA Keep Oklahoma Beautiful Ardmore Beautification Council, Inc. Oklahoma City Beautiful, Inc.

................................................................ ................................................................ ................................................................ PENNSYLVANIA Keep Pennsylvania Beautiful Keep Allentown Beautiful Keep Harrisburg Beautiful Keep Lancaster County Beautiful Keep Philadelphia Beautiful Keep York Beautiful Reading Beautification, Inc.

................................................................ ................................................................ ................................................................

................................................................ ................................................................ ................................................................

................................................................ ................................................................ ................................................................

RHODE ISLAND

SOUTH DAKOTA

TEXAS

Keep Blackstone Valley Beautiful

................................................................ ................................................................ ................................................................ SOUTH CAROLINA Keep South Carolina Beautiful Keep America Beautiful of Anderson County Keep Beaufort County Beautiful Keep Charleston Beautiful Keep Colleton County Beautiful Keep Darlington County Beautiful Keep Dillon County Beautiful Keep Dorchester County Beautiful Keep Edisto Beautiful Keep Fairfield Beautiful Keep Florence Beautiful Keep Georgetown Beautiful Keep Greenville County Beautiful Keep Greenwood County Beautiful Keep Jasper Beautiful Keep North Charleston Beautiful Keep North Myrtle Beach Beautiful Keep Oconee Beautiful Association Keep the Midlands Beautiful Keep Williamsburg Beautiful Kershaw County Clean Community Commission Orangeburg County Keep America Beautiful, Inc. Rock Hill Clean and Green Sumter County Keep America Beautiful

Keep Hot Springs Beautiful Keep Yankton Beautiful, Inc.

................................................................ ................................................................ ................................................................ TENNESSEE Keep Tennessee Beautiful Cleveland/Bradley KAB SYSTEM, Inc. Keep Anderson County Beautiful Keep Blount Beautiful Keep Bristol Beautiful Keep Cocke County Beautiful Keep Coffee County Beautiful Keep Fayetteville/Lincoln County Beautiful Keep Greene Beautiful Keep Jackson Beautiful Keep Kingsport Beautiful Keep Knoxville Beautiful, Inc. Keep Loudon County Beautiful Keep Maury Beautiful Keep McMinn Beautiful Keep Monroe County Beautiful, Inc. Keep Morristown Hamblen Beautiful, Inc. Keep Roane Beautiful, Inc. Keep Sevier Beautiful Keep Tipton County Beautiful Keep Union County Beautiful Keep Washington County Beautiful Keep Williamson Beautiful Memphis City Beautiful Commission Metro Beautification & Environmental Commission Scenic Cities Beautiful Cmsn./ Chattanooga KAB

Keep Texas Beautiful Angelina Beautiful/Clean, Inc. Clean Galveston, Inc. Harlingen Proud, Inc. Keep Abilene Beautiful Keep Allen Beautiful Keep Alvin Beautiful Keep Angleton Beautiful Keep Athens Beautiful Keep Austin Beautiful, Inc. Keep Beaumont Beautiful Keep Big Lake Beautiful Keep Big Spring Beautiful Keep Brazos Beautiful, Inc. Keep Brownsville Beautiful Keep Brownwood Beautiful Keep Burleson Beautiful Keep Cedar Hill Beautiful Keep Colleyville Beautiful Keep Coppell Beautiful Keep Copperas Cove Beautiful Keep Dallas Beautiful, Inc Keep Denison Beautiful Keep Denton Beautiful, Inc. Keep Dickinson Beautiful Keep El Paso Beautiful, Inc. Keep Fort Worth Beautiful Keep Garland Beautiful Keep Grand Prairie Beautiful Keep Grapevine Beautiful Keep Greenville Beautiful Keep Haltom City Beautiful Keep Houston Beautiful Keep Irving Beautiful Keep Katy Beautiful Keep Killeen Beautiful Keep Lake Jackson Beautiful Keep Laredo Beautiful Keep Lewisville Beautiful Keep Longview Beautiful Keep Lubbock Beautiful, Inc. Keep McAllen Beautiful, Inc. Keep McLennan County Beautiful, Inc. Keep Mesquite Beautiful, Inc.

Keep Midland Beautiful Keep Muenster Beautiful Keep Nacogdoches Beautiful Keep Odessa Beautiful Keep Pearland Beautiful Keep Plano Beautiful Keep Port Aransas Beautiful, Inc. Keep Richland Hills Beautiful Keep Richwood Beautiful Keep Rowlett Beautiful Keep San Antonio Beautiful Keep Sanger Beautiful Keep Sherman Beautiful Keep Southlake Beautiful Keep Sugar Land Beautiful Keep Temple Beautiful Keep Tyler Beautiful Keep Van Alstyne Beautiful Keep Waco Beautiful, Inc. Keep White Deer Beautiful Keep Whitehouse Beautiful Texarkana Clean Community Commission, Inc. Wichita Falls Clean County

................................................................ ................................................................ ................................................................ UTAH

Keep Dixie Beautiful

................................................................ ................................................................ ................................................................ VIRGINIA Keep Virginia Beautiful, Inc. City of Chesapeake Hampton Clean City Commission Hopewell Clean City Commission Keep Buchanan County Beautiful Keep Norfolk Beautiful Keep Petersburg Beautiful Committee Keep Southwest Virginia Beautiful Keep Suffolk Beautiful Keep Wise County Beautiful Newport News Public Works Recycling Portsmouth Clean Community Commission

Prince William Clean Community Council Richmond Clean City Commission

................................................................ ................................................................ ................................................................ WEST VIRGINIA WV Keep America Beautiful Keep Fayetteville Beautiful Keep New Cumberland Beautiful - Make It Shine

................................................................ ................................................................ ................................................................ WISCONSIN

Keep Greater Milwaukee Beautiful, Inc.

................................................................ ................................................................ ................................................................ WYOMING

Keep Casper Beautiful

................................................................ ................................................................ ................................................................ INTERNATIONAL and PUERTO RICO

Bahamas National Pride Association Conserva el Encanto Keep Abaco Beautiful Keep Bermuda Beautiful Keep Grand Bahama Island Beautiful Keep Hamilton Beautiful St. Johns Clean and Beautiful Take Pride Winnipeg! The Keep Durban Beautiful Association

Pages 42 + 43


Green Starts Here

Board of Directors and Officers

Staff Directory

Thomas C. Brasco*

Office of the President and CEO

Chief Operating Officer U.S. Private Wealth Management Business Goldman Sachs

John W. Burgess

President and CEO Coca-Cola Recycling, LLC

Barry H. Caldwell*

Senior Vice President, Government Affairs and Corporate Communications Waste Management, Inc.

Sherrie Cochran

Environmental Coordinator Keep Tupelo Beautiful

L. Richard Crawford*

President, Global Glass Operations Owens-Illinois Inc.

Carolyn Crayton Paula Davis*

President & CEO Keep Akron Beautiful

Pascal A. Fernandez

Vice President, Market Information and Consumer Research Altria Client Services Inc.

Timothy J. Gardner* Group President ITW

Kelly A. McGrail

Vice President, Corporate Communications Wm. Wrigley Jr. Company

Matthew M. McKenna*

President and CEO Keep America Beautiful, Inc.

Bill Morrissey

Barry H. Caldwell

Chairman of the Board

Treasurer

Executive Director Keep Nebraska Beautiful

President and CEO

Thomas C. Brasco

Matthew M. McKenna Jennifer Dillon

Jennie Stultz

Associate to the President and CEO jdillon@kab.org

Kathleen Quinn

Director, Finance kquinn@kab.org

Donna DeVito

Chief Executive Arbor Day Foundation

Rebecca Lyons

Chief Operating Officer

Training and Affiliate Services

Thomas H. Rowland*

Gail Cunningham

Rebecca Lyons

Harvey P. Sass

President & General Manager, Diversified Brands Division The Sherwin-Williams Company

Jill Scandridge

Senior Manager, Public Affairs McDonald’s USA, LLC

Thomas H. Tamoney, Jr.*

Secretary

Senior Vice President, Keep America Beautiful Managing Director, Great American Cleanup™

Susanne Woods

Senior Vice President, Environmental Programming

John G. Byrne

Vice President, Development

April Buther Wennerstrom Director, Affiliate Services abuther@kab.org

Cecile Carson

Robert Wallace

Vice President, Communications * Members of the Executive Committee

Robert Wallace

Jude Austin

Mailroom Supervisor jaustin@kab.org

Associate Director, Development mlynch@kab.org Great American Cleanup™

Gail Cunningham

Senior Vice President, Keep America Beautiful Managing Director, Great American Cleanup™ gcunningham@kab.org

Jason Smith

Larry Kaufman

Peter O’Keefe

Katherine Brasco

Recycling Programs

Director, Communications lkaufman@kab.org Communications Specialist kbrasco@kab.org Development and Corporate Programs

Susanne Woods

John G. Byrne

Director, Education and Training ssmith@kab.org

Meredith Lynch

Vice President, Communications rwallace@kab.org

Grace Keegan Massinello

Sue Smith

Vice President, Recycling

Communications and Media

Director, Affiliate Certification ccarson@kab.org

Ed Skernolis

Howard Ungerleider

National Trainer jstultz@kab.org

Senior Vice President, Environmental Programming swoods@kab.org

Director, Affiliate Communications gmassinello@kab.org

Carrie Gallagher

Chairman Pacolet - Milliken Enterprises Inc.

Chief Operating Officer blyons@kab.org

Vice President, Programs & Strategic Outreach

Vice President, Deputy General Counsel and Assistant Secretary PepsiCo, Inc.

Laura Martin

National Trainer lmartin@kab.org

Office Manager ddevito@kab.org

John Rosenow

National Trainers

President and CEO

Thomas H. Tamoney, Jr.

Richard C. Webel

Keep America Beautiful, Inc. 2009 Annual Review

OFFICERS

Jane Polson

Richard D. Hofmann* President and Chief Executive Officer Nestlé Waters North America Inc.

A. Maurice Myers

Matthew M. McKenna

President Steel Recycling Institute

Kim Jeffery

Stephen K. Lambright

Vice President, Environmental Sustainability The Clorox Company

Vice President, Investor Relations The Dow Chemical Company

William M. Heenan, Jr.

DIRECTORS EMERITUS

Vice President, Development jbyrne@kab.org

Carrie Gallagher

Vice President, Programs & Strategic Outreach cgallagher@kab.org

Lynne Brooks

Director, Development lbrooks@kab.org

Bronwen Evans

Director, Litter Prog rams bevans@kab.org

Director, Program Development jsmith@kab.org Associate, Program Coordinator pokeefe@kab.org

Ed Skernolis

Vice President, Recycling eskernolis@kab.org

Alec Cooley

Director, Recycling Programs acooley@kab.org

Anjia Nicolaidis

Director, Recycling anicolaidis@kab.org

Katelyn Kiernan

Associate, Recycling kkiernan@kab.org Curbside Value Partnership

Steve Thompson

Program Director sthompson@kab.org


............................................................................................. ............................................................................................. ............................................................................................. Giving To Keep America Beautiful Keep America Beautiful is committed to educating and involving individuals in productive solutions that care for a community’s environment. Whether supported through an outright gift or a life-income gift, all Keep America Beautiful programs and services are made possible through the generosity and commitment of organizations and individuals. If you would like to make a gift by using your credit card, make a gift of securities, receive information about Keep America Beautiful’s Planned Giving Program, or become a corporate supporter, please contact:

Design: Taylor Design Printing: RTO Group Ltd. Paper : Rolland Enviro, manufactured with 100% post-consumer fiber using biogas energy. This review was printed using soy-based inks.

Keep America Beautiful Development Office Keep America Beautiful, Inc. 1010 Washington Boulevard Stamford, CT 06901 Telephone: 203.659.3018 You can also find more information about Keep America Beautiful and the services and programs it provides by visiting its Web site at www.kab.org.

............................................................................................. ............................................................................................. .............................................................................................


Keep America Beautiful, Inc.

1010 Washington Blvd., Stamford, CT 06901 Phone: (203) 659-3000 Fax: (203) 659-3001 Email: info@kab.org Web: www.kab.org


Keep America Beautiful 2009 Annual Review