+ Keep America Beautiful, Inc. 2006 Annual Review
+ Many Small Actions
Keep America Beautiful, Inc. 2006 Annual Review
Keep America Beautiful combines education with hands-on stewardship to make Americaâ€™s communities cleaner, greener, safer and more livable. Our formula for success is simple. Multiply the daily actions taken by our volunteers, affiliates and supporters to create a greater wholeâ€”a more beautiful America.
Many Small Actions Create a Greater Whole.
37,600,000 plastic bottles recycled
= 100,000 warm kids thanks to a 2006 program which successfully turned recycled bottles into fleece jackets for kids.
1,759,316 students were involved in Keep America Beautiful education programs in 2006.
3,900 miles of hiking, biking and nature trails cleaned during Keep America Beautifulâ€™s 2006 Great American Cleanupâ„˘, the equivalent of a hiking trail from Seattle to Key West.
2,550,000 scrap tires collected for recycling.
To Our Supporters and Volunteers
But this is only one side of the equation.
+ + + + +
What is Keep America Beautifulâ€™s formula for success? Since 1953, our organization has provided a replicable framework for community education and hands-on stewardship that reduces litter and waste, promotes grassroots volunteerism, and makes sustainable improvement possible for communities of all sizes, from coast to coast.
At the local level, our affiliates and participating organizations have built upon this framework to create innovative, locally-focused programs that address the specific needs of their diverse geographies and populations. Using the fundamentals of our time-tested approach, our affiliates are reaching deep into their communities to effect meaningful, positive changes. Youâ€™ll read more about these amazing local efforts, and the organizations guiding them, in the pages of this annual review. Keep in mind that these profiles are only a sampling of literally thousands of projects that are transforming the places where we all live, work, shop and play. As you read, imagine the collective power of over 560 organizations in our network of affiliates, fulfilling our mission 365 days per year aided by nearly 3 million volunteers. Therein lies the true strength of KAB. These many small
actions—by individuals, and by visionary community and corporate leaders—multiply to create a greater whole, a more beautiful and sustainable nation with more vibrant communities nurtured by an engaged citizenry. Thanks to the hard work and dedication of everyone in our network, I am especially proud to announce that Keep America Beautiful established in 2006, for the first time in its history, an endowment-type fund: The Keep America Beautiful Sustainability Fund, which will support our organization and our work well into the future. The impetus for this fund was provided by a generous donation of $1 million from our long-standing corporate partner, Philip Morris USA. We look forward to the benefits this fund can provide, and I encourage your support of the fund through your continued generosity. Keep America Beautiful’s future has never looked brighter. Finally, and on a personal note, as this publication goes to press I am preparing to retire after nearly 11 years of leading this great organization. I have cherished every minute of my tenure and the friendships that have grown from the work we have successfully accomplished together. I thank the organization, our board of directors, our partners and our affiliates for allowing me the honor and privilege of serving you. G. Raymond Empson President
TABLE OF CONTENTS
President’s Letter................................................................................................................................................11-12 National Programs..................................................................................................................................................14 Great American Cleanup™.................................................................................................................................33 Affiliate Development.......................................................................................................................................... 46 Commitment and Support..................................................................................................................................54 Project Profiles Keep Austin Beautiful p.16-17 Keep South Carolina Beautiful/ PalmettoPride p.20-21 Brightside p.26-27 Hurricane Katrina Restoration Project p.34-35 Keep Winston-Salem Beautiful p.44-45 Keep Orlando Beautiful/Phi Theta Kappa p.50-51 OUR MISSION To engage individuals to take greater responsibility for improving their
community environments. OUR FOCUS Keep America Beautiful changes
behaviors and improves communities through a focus on: Litter Prevention: Defining litter, identifying the cause, reducing it, organizing clean-ups, and properly handling discarded waste in our communities. Waste Reduction: Reducing the impact of solid waste in our communities through integrated programs including source reduction OUR GUIDING PRINCIPLES As a recognized
leader in community improvement, Keep America Beautiful is guided by these principles:
and reuse, recycling and education about landfills, composting and waste-to-energy. Beautification: Improving the visual aspects of our communities through programs that beautify and naturally clean our environment including community gardens, restoring vacant lots, highway and shoreline beautification, urban forests, native and wildflower plantings, and graffiti prevention and abatement.
viduals becoming more engaged as citizens and stewards of the environment.
Public-Private Partnerships: Broad-based Education: This is the key to encouraging posi- community alliances are essential to achieve tive behaviors toward community improvement. sustainable community improvement. Volunteer Action: By engaging volunteers we Individual Responsibility: Improving communities, their environment, and quality of life extend the reach of our education and multiply the impact of our actions. all begins with personal responsibility—indi-
National Programs The momentum of our programs grows each year as Keep America Beautiful continues to address new challenges and build new tools that help communities become cleaner, safer, and more livable. Addressing issues of national importance with turnkey solutions, Keep America Beautiful’s programs have been proven to achieve dramatic local results.
> Cigarette Litter Prevention Program
More than 50 new communities countrywide implemented the Cigarette Litter Prevention Program (CLPP) in 2006, achieving an average reduction in cigarette litter of 48 percent. Thanks to the ongoing support of Philip Morris USA, Keep America Beautiful expanded the program to include other settings such as parks, beaches and recreation areas. The CD Guide to Cigarette Litter Prevention, produced in 2005, was distributed to every affiliate member in our network and to more than 1,700 individuals who requested it via the KAB Web site. During the year, thousands of additional CDs were distributed at conferences for other organizations, and Philip Morris USA also provided the CD to its employees across the country. The contents of the CD Guide to Cigarette Litter Prevention has transitioned to www.preventcigarettelitter.org, which provides strategies to prevent cigarette litter and an overview about how to start a cigarette litter prevention program in a community. Because of the early successes of the CLPP, Philip Morris USA has extended its commitment to Keep America Beautiful by providing a significant grant for 2007 and beyond to be dedicated to raising awareness of litter issues, advancing litter prevention strategies, and expanding the CLPP and other litter prevention programs. > Graffiti Hurts®
Keep America Beautiful unveiled its latest educational resource, the Graffiti Hurts® poster, in an effort to help students and adults advance graffiti (Top) A screen shot of the new Cigarette Litter Prevention Program Web site at www.preventcigarettelitter.org. (Bottom) Volunteers of Keep Kansas City Beautiful prepare for a graffiti paint-out. (Photo courtesy of Keep Kansas City Beautiful)
prevention efforts in their communities. The poster, sponsored by The Sherwin WilliamsCompany, maker of Krylon paint, features valuable lessons that help students become more aware of the negative effects of graffiti and how it can be prevented. The 17"x22" color poster brings the Graffiti Hurts® message into any classroom, library, or community center. The back panels contain two new Graffiti Hurts® lessons that will challenge students in grades 5-8 to consider the impact of graffiti vandalism. It also directs people to online learning activities at the Graffiti Hurts® Web site (www.graffitihurts.org), including Graffiti Hurts® Trivia, a Jeopardy-like game that tests student knowledge about graffiti and graffiti prevention. The winners of the biennial Graffiti Hurts® National Award competition were:
Keep Dallas Beautiful, Dallas, Texas (communities greater than 300,000 population); Together Against Graffiti, El Mirage, Ariz. (communities less than 300,000 population); and Celebrate the Arts, Wilmington, N.C. (paint brush mural). The cities that took top honors were successful in bringing together community partners and engaging citizen volunteers in the fight against graffiti. Winning programs received a cash award of up to $1,000, a plaque, and graffiti prevention prizes. Winners in the community “under 300,000” and “over 300,000” populations each received a FlashCAM-880 Wireless graffiti deterrent system manufactured by Q-Star Technology. The winner in the “paint brush mural” category received a Graffiti Removal Starter Pack from Urban Restoration Group.
(Clockwise, from far left) Volunteers paint over a graffiti-vandalized wall during Dallas’ Graffiti Wipeout. A Keep Kansas City Beautiful volunteer paints over graffiti. Over 600 volunteers helped to remove
graffiti from various locations during Keep Glendale (Calif.) Beautiful’s Great Graffiti Paint Out Day. (Photos courtesy of Keep Dallas Beautiful, Keep Kansas City Beautiful and Keep Glendale Beautiful)
Patch Pals Youth Education
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Keep Austin Beautiful Austin, Texas Partners Local schools and youth organizations Location
One of the primary functions of Keep America Beautiful (KAB) and its affiliate network is to educate today’s youth to become future environmental stewards. Many of KAB’s affiliates use KAB educational resources, such as Waste in Place, or develop resources of their own with the intention of delivering these important lessons to students in both formal classroom and informal learning environments. Keep Austin Beautiful has developed a unique program in which young people can make their neighborhood and community cleaner and more beautiful, while gaining a fun reward—an “I Keep Austin Beautiful” patch. Keep Austin Beautiful’s Patch Pals program invites scout troops and community youth groups to take action to keep Austin beautiful and, in
doing so, the program promotes environmental stewardship through hands-on activities and service-learning projects. The program engages youth in cleanups, beautification projects and resource conservation education.
“ We are working hard to expand our ecology club and activities. Earning this badge... is such a motivation for the kids.” Importantly, the Patch Pals recognizes and rewards youth for their efforts while encouraging ongoing participation in their respective youth groups. Keep Austin Beautiful provides: Patch Pals Activity Booklets, Patch Pals Activity Kits, clean-up kits, tools, and educational presentations to help one become a Patch Pal.
An Austin fifth grade teacher had this to say about Patch Pals: “We are working hard to expand our ecology club and activities. Earning this badge fits in perfectly and is such a motivation for the kids.” All the students have to do to earn their patch is to complete one activity from each of the following areas: Clean: Participate in a Keep Austin Beautiful clean-up (Clean Sweep, Lake Travis Parks Cleanup, Lake Travis Underwater Cleanup); organize a clean-up event, or Adopt-a-Creek through Keep Austin Beautiful; volunteer to pick up litter during or after a large event; or make meetings litter-free and think of ways to reduce waste.
Beautify: Design and paint a mural; remove graffiti; plant a flower bed, tree, wildflower meadow, etc.; participate in a trail maintenance day (remove brush, repair a trail); or find other ways to make Austin even more beautiful. Educate: Complete the KAB Patch Pals Activity Book; mark storm drains; create a play, game, or story about an environmental topic (recycling, waste reduction, native plants, air quality, etc.); read a book about the environment; make a presentation to another group about how they can keep Austin beautiful; schedule a presentation for your group; or go on a nature field trip.
Keep Austin Beautiful’s Project Coordinator Jessica Wilson leads an outdoor education activity for school groups at a 2006 Earth Day Festival in Austin’s Ziler Park. Participating in Keep Austin Beautiful education programs helps young students become “Patch Pals.” (Photos courtesy of Keep Austin Beautiful)
Graffiti Hurts® was developed in 1997 through a partnership between Keep America Beautiful and The Sherwin-Williams Company. Graffiti Hurts® provides community resources and educational tools, and promotes best practices for graffiti prevention.
2.4M Cans for Cash: City Recycling Challenge collected over 2.4 million pounds of aluminum cans, the equivalent of 82 million used beverage cans.
> City Recycling Challenge
Keep America Beautiful teamed up with the U.S. Conference of Mayors (USCM) and Novelis in 2006 for the “Cans for Cash: City Recycling Challenge” for the first time in the three years of the program. The program challenged like-sized cities to compete against each other in aluminum can collection for monetary awards and to encourage recycling. The contest took place over two weeks in September 2006, with citizens from more than 30 cities collecting over 2.4 million pounds of aluminum cans, the equivalent of 82 million used beverage cans. A new category encouraged cities to partner with KAB affiliates to create the most innovative ideas to promote aluminum can recycling. The supporting KAB affiliates in the winning population categories received a $2,500 award. Winning cities that partnered with KAB affiliates were Louisville, Ky. (Brightside affiliate); Tupelo, Miss. (Keep Tupelo Beautiful); and Milwaukee, Wis. (Keep Greater Milwaukee Beautiful). In 2007, participating organizations can enroll through Sept. 28. The collection period is through the month of October, with
(Top) Keep Tupelo (Miss.) Beautiful was a 2006 “Cans for Cash: City Recycling Challenge” KAB affiliate winner in its population category. Tupelo Mayor Ed Neely participated in the aluminum can recycling challenge with local school children. (Bottom) The Louisville, Ky., “Cans for Cash” campaign was dubbed “Aluminaville—Recycling for a Cleaner & Greener Louisville.” The child who guessed how many cans were in the bale of aluminum, displayed at the Louisville Zoo, received a laptop computer. (Photos courtesy of Keep Tupelo Beautiful and Brightside)
the winners announced at the USCM Winter Meeting in January 2008. “Friendly, spirited competitions like the City Recycling Challenge bring city officials, communities and schools together to help promote recycling,” said Kevin Greenawalt, president, Novelis North America.
Solid Green: Keep Clemson Clean
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Keep South Carolina Beautiful/PalmettoPride Clemson, S.C. Partners Clemson University, City of Clemson, Keep South Carolina Beautiful/Palmetto Pride Location
In late 2005, Clemson University’s President James Barker created a litter task force to come up with a comprehensive anti-litter program aimed at educating students and creating campus pride. At that time, Clemson litter task force representative Gary Gaulin contacted Sarah Robinson, director of Keep South Carolina Beautiful (KSCB), to discuss developing a framework for a campus affiliate of KSCB to meet President Barker’s mandate. Those early discussions resulted in “Solid Green: Keep Clemson Clean,” the Clemson anti-litter campaign launched in August 2006 in collaboration with Keep South Carolina Beautiful/PalmettoPride, Clemson University and the City of Clemson. Solid Green aims to promote a litter-free campus by coordinating activities and
events that further Clemson's commitment to the environment and sustainability. Solid Green is also the first comprehensive campus-wide anti-litter program in South Carolina, and is being used by Keep South Carolina Beautiful/PalmettoPride as a model for other colleges and universities in the state. “This campaign is about making a good Clemson great,” said Gaulin, associate director of residential facilities and chairman of the Solid Green committee. “Litter is not an overwhelming problem on our campus... but we would like to see litter reduced and eventually eliminated in our community.” Solid Green is primarily an educational campaign, aimed at encouraging people to take personal responsibility for their actions and to take pride in their campus and community.
The organizers developed a Solid Green Web site (www.clemson.edu/ solidgreen) for people to learn about the program and participate in its activities. Solid Green’s kickoff event took place at the college’s “Welcome Back” festival with President Barker and Clemson Mayor Larry Abernathy signing a proclamation designating Clemson a litter-free zone.
“ We would like to see litter reduced and eventually eliminated in our community.” Among the first-year activities were a media campaign reflecting the litter-free campus message; partnering with Clemson Sweep, a student-organized clean-up campaign that added a fall clean-up after the last home football game; a Litter Index assessment in the spring to gauge the amount of litter on campus; an Earth Day celebration; and an Adopt-a-Spot campaign with campus groups participating in regular clean-ups of designated areas. Solid Green also plans to tackle cigarette butt litter, which Gaulin says is an increasing problem. The first Clemson University Solid Green clean-up took place at Clemson’s First Friday parade, prior to the college’s first home football game. Members of Solid Green walked last in the parade and cleaned up any trash that fell off the parade floats. (Photos courtesy of Clemson University)
BellSouth Brings Recycling Resources > to Southeast Affiliates
Recycling old phone books is a positive way to keep unnecessary paper out of landfills. Keep America Beautiful’s new partnership with The Real Yellow Pages from BellSouth Corporation is helping to make it easier. Residents from a nine-state region as well as YELLOWPAGES.COM consumers now have access to important recycling information and support from nearby KAB affiliates. Potential grants and resources will be made available during 2007. BellSouth and KAB developed the program with a goal of increasing awareness of phone book recycling and supporting local waste reduction and recycling efforts. “BellSouth is very proud of the partnership with Keep America Beautiful. By combining the resources and community involvement of both BellSouth and KAB, we are forging ahead with important recycling efforts throughout our nine-state region,” said Ike Harris, president of BellSouth Advertising and Publishing. BellSouth and KAB will seek to increase opportunities for businesses and consumers to recycle telephone directories, help the environment, and increase the number of directory recycling events. As part of the partnership, BellSouth will promote KAB and provide important recycling information in each of the more than 68 million directories the company prints and distributes annually. The infor-
Keep America Beautiful affiliates in nine states are participating in the BellSouth-KAB telephone directory recycling campaign.
mation will include recycling facts and figures, how to find local recycling locations, and information on the important role telephone directory recycling plays in all of our local communities. In addition, YELLOWPAGES.COM, home to BellSouth’s Internet Yellow Pages, is providing links to information about both recycling and KAB. In 2006, BellSouth led or partnered in approximately 26 recycling campaigns. School Recycling Program >
The American Forest & Paper Association (AF&PA) provided funding to three KAB state affiliates (Keep Nebraska Beautiful, Keep Tennessee Beautiful and New Mexico Clean & Beautiful) and two local affiliates (Keep Cincinnati Beautiful and Keep Colorado Springs Beautiful) to increase paper recycling in their respective communities. In Tennessee, Morristown/Hamblen Keep America Beautiful System got more than 6,500 students from 16 participating schools to collect nearly six tons of paper over a year’s period of time. Keep Williamson (County, Tenn.) Beautiful has involved 40 public schools and nearly
: 12 1 Keep America Beautiful affiliates deliver an average of $12 in value for every $1 invested by local government.
30,000 students in its paper recycling program. A remarkable 506 tons were collected in a school year, an average of 37.51 pounds per student. “Many teachers have a ‘recycler of the week’ assigned to keep track of loading and unloading the bins,” said Jo Ann Jackson, event coordinator for Keep Williamson Beautiful in Franklin, Tenn. “They have worked hard to keep the paper out of the janitors’ hands.” Keep Nebraska Beautiful reached out to 130 schools that are part of its Litter-Free School Zone Program with AF&PA school recycling materials and a new awards program for participating schools. Keep Colorado Springs Beautiful coordinated the KAB/AF&PA program in 35 schools with 39,000 students, developing a highly successful program, with collection assistance from Waste Management, Inc., and U.S. Waste Industries, Inc. And in Cincinnati, Keep Cincinnati Beautiful recovered 945 tons of paper from 61 schools in Hamilton County during the 2005/2006 school year.
(Above) Members of the Poplar Grove Green Team participate in Keep Williamson (County, Tenn.) Beautiful’s American Forest & Paper Association’s school recycling program. (Photos courtesy of Keep Williamson Beautiful)
Additional training was presented at the Midyear Affiliates Forum on the “Benefits of Paper Recycling,” further educating affiliate leaders. KAB National Awards Programs >
The Keep America Beautiful National Awards recognize outstanding programs that educate the public about litter prevention and “reduce, reuse, recycle” initiatives, and that organize local volunteer efforts to clean up, beautify and improve local community environments. Six first-place awards were presented to Keep America Beautiful affiliates that demonstrated exceptional leadership in their communities: Keep Cincinnati Beautiful, Cincinnati, Ohio; Keep Riverside Clean & Beautiful, Riverside, Calif.; Keep Albany-Dougherty Beautiful, Albany, Ga.; Keep Lewisville Beautiful, Lewisville, Texas; Keep Kingsport Beautiful, Kingsport, Tenn.; and Keep Beatrice Beautiful, Beatrice, Neb. In addition, KAB also recognized more than 80 other outstanding organizations and individuals for their achievements in promoting litter prevention, recycling, beautification and community improvement, and environmental stewardship. The Honorable Larry E. Potter, presiding judge of the Memphis/Shelby County, Tenn., Environmental Court, received Keep America Beautiful’s Iron Eyes Cody Award. This award honors outstanding men for their lifetime leadership in raising public awareness of the importance of litter prevention, beautification and
community improvement. Judge Potter is considered an authority on the subject of environmental law and is known as “The Father of Environmental Courts.” Pennsylvania Department of Environmental Protection Secretary Kathleen A. McGinty received KAB’s Mrs. Lyndon B. Johnson Award, the 50th woman so honored. The award is presented annually in commemoration of the former First Lady’s exceptional leadership in litter prevention and beautification activities. “Lady Bird Johnson’s contribution to preserving America’s environment, beautifying national parks and inner cities and involving all levels of society and business in those efforts, are a model for our programs to make Pennsylvania a more beautiful place to live, work and play,” said McGinty. McGinty shapes the litter prevention and beautification efforts of Pennsylvania Governor Edward G. Rendell and serves as co-chair of Keep Pennsylvania Beautiful, a position she has held since its founding in 2004. One of McGinty’s earliest initia-
tives was launching the Great Pennsylvania Cleanup as part of Keep America Beautiful’s Great American Cleanup™. During the Great Pennsylvania Cleanup’s first three years, more than 454,000 volunteers collected more than 12.5 million pounds of trash and litter, cleaned almost 43,000 miles of roadway, and planted more than 22,000 trees, bulbs and other plants. Keep America Beautiful’s Professional Leadership Awards, the highest honor given by KAB, went to Robert Phelps, executive director of Keep Arkansas Beautiful, and George Stilphen, executive director of Keep Winston-Salem Beautiful. Joanne Weik, a long-time volunteer with Keep Texas Beautiful and local affiliates Keep Jackson Lake Beautiful, Keep Angleton Beautiful and Keep Brazoria County Beautiful, received the Volunteer of the Year Award. (Above left) Keep America Beautiful President G. Raymond Empson presents Memphis/Shelby County, Tenn., Judge Larry E. Potter with the Iron Eyes Cody Award. (Above right) Pennsylvania Department of Environmental Protection Secretary Kathleen A. McGinty addresses the audience members at KAB’s National Conference upon receiving the Mrs. Lyndon B. Johnson Award. (Photos courtesy of Cable Risdon, Risdon Photography)
Brightside NatureScape Beautification Program
2006 p r o fi l e
Brightside Location Louisville, Ky. Partners Nonprofits and neighborhood associations
Brightside, of Louisville, Ky., now in its 21st year, strives to find ways for residents to become engaged in keeping its community clean and green. This was the motivation behind developing NatureScape Grants. NatureScape Grants are designed to help neighborhood groups and other nonprofits keep the community’s public spaces looking their best by connecting groups with the resources to create beautification projects. NatureScape Grants can also be used to fund clean-up projects. The grants might include purchasing supplies or providing incentives for participants. Brightside issues the grants twice a year—each spring and fall—to neighborhood groups, civic organizations and other nonprofits. Projects funded in the spring of 2006 totaled $10,600 in grants
to 15 groups. Grants ranged from $350 to $1,500. Since beginning the NatureScape program in 2005, Brightside has awarded more than $40,000 in grants. Funding for the grants comes directly from individual private donations to Brightside.
“ Since beginning the NatureScape program in 2005, Brightside has awarded more than $40,000 in grants.” “Some may think that it’s only the large donations from a corporation that have an impact, but we pool the $10, $20 and $50 gifts and reinvest them into community groups that have the motivation and the people power, but maybe not the funding, to implement a beautification project,” said Cynthia Knapek, executive director of Brightside.
Knapek said Brightside aims to fund projects that “green up” the community and involve neighbors in the implementation. A review committee consisting of Brightside staff and board members, along with Department of Neighborhoods outreach liaisons, review all grant applications. The committee awards points to proposals for projects that are highly visible, have significant community impact, engage multiple partner organizations, and have a responsible maintenance plan.
Louisville Mayor Jerry Abramson created Brightside in 1986 as a public/private partnership to beautify and clean up Louisville. Twenty-one years later, Brightside has planted more than 1.7 million flowers across the Louisville Metro area and picked up over 246,000 tons of litter with the help of more than 200,000 volunteers. BrightSide’s NatureScape Grants program touches many neighborhood and community groups in Louisville, Ky., including Spalding University (above), the Highlands-Douglass Neighborhood Association, Brynwood Neighborhood Association and Fairdale High School, among others. (Photos courtesy of Brightside)
“Our customers and consumers increasingly want products and packaging that are environmentally sound, and we’re working hard to meet those demands,” Reinemund said upon receiving the award. “PepsiCo embraces sustainability and this award recognizes the excellent work that PepsiCo associates all over the world have been doing.” The work Reinemund referenced is PepsiCo’s sustainability effort to make “Tomorrow Better Than Today,” which encompasses all aspects of its operations by encouraging conservation, recycling and energy use programs that promote clean air and water, and reduce landfill waste. PepsiCo and its bottling partners have been active supporters of Keep America Beautiful programs since the 1960s, supporting a wide range of initiatives at both the national and local affiliate level. Its Pepsi-Cola North America division is a charter sponsor of Keep America Beautiful’s signature event, the Great American Cleanup™. In addition, Pepsi-Cola has provided grant monies for the development of KAB’s highly successful educational poster, titled “236 Million Tons of Trash,” that shows students how communities manage their municipal solid waste.
> Vision for America Award
PepsiCo, Inc.—one of the largest food and beverage companies in the world—was awarded Keep America Beautiful’s Vision for America Award in recognition for its leadership role in preserving the environment through many diverse conservation and educational efforts. Steven S Reinemund, former chairman of PepsiCo, Inc., accepted the award on behalf of the company’s more than 150,000 employees worldwide. The Vision for America Award is presented annually to distinguished leaders of honored corporations, whose personal and corporate commitment have significantly enhanced civic, environmental and social stewardship throughout the United States. The award ceremony was graced with the presence of Senator Charles Schumer (D-NY) and Commissioner John J. Doherty of the New York City Department of Sanitation, who both joined KAB in recognizing PepsiCo and Reinemund for this honor. “Just like Anheuser-Busch Companies, PepsiCo recognizes that its environmental practices add to long-term customer and shareholder value,” said August A. Busch III, chairman of Anheuser-Busch Companies, Inc. and Vision for America Award dinner chairman. “PepsiCo has demonstrated remarkable creativity and innovation in achieving significant environmental achievements in all of its business units.”
> Office Depot Expands Clean Sweep U.S.A. (Clockwise, from top left) Senator Charles Schumer (D-NY) made a special appearance to acknowledge PepsiCo and its former Chairman Steven S Reinemund. John J. Doherty, Commissioner of the New York City Department of Sanitation, spoke on behalf of New York City Mayor Michael R. Bloomberg. Steven S Reinemund (left) and dinner chairman August A. Busch III of Anheuser-Busch Companies, Inc. Alden Flager, Lise Herren (center) of Anheuser-Busch Packaging Group, and Terry Pflager (right) of Watson Wyatt Worldwide. (Photos by Tom Johnson, CameraOne)
Office Depot has expanded its commitment with Keep America Beautiful over the next three years to help develop KAB’s Webbased educational resources for grades 4-8.
Keep America Beautiful’s Clean Sweep U.S.A. (www.cleansweepusa.org), which was initially developed with a grant from the Department of Education in 2004 and marketed to teachers in 2005 with a grant from Toyota, will receive a facelift because of Office Depot’s support. Clean Sweep U.S.A. has a series of interactive learning modules, created to help students, teachers and families become informed and address real-world issues about waste. The Web site contains resources related to garbage, source reduction, composting, recycling, waste-to-energy and landfills. The Office Depot grant will allow KAB to develop Clean Sweep U.S.A. into a Web-based town where students will be able to link to lessons about litter prevention and beautification as well as the original modules on waste. Office Depot’s support will also be used to help market the revamped Web site through the Star Teacher Newsletter, Office Depot’s employees, and the Environmental Coalition Group. Because of its ongoing support of KAB, including the launch of an ink jet recycling program nationally in its retail locations, Office Depot received KAB’s Environmental Education Partner of the Year Award.
48% Participants in 2006 Cigarette Litter Prevention Program implementations achieved an average reduction of cigarette litter of 48%.
Astronaut Bob Springer (left), crew member of the Space Shuttles Atlantis and L. Hunter Lovins, president of Natural Capitalism Solutions (right) delivered keynote addresses at Keep America Beautiful’s 53rd annual National Conference in Orlando, Fla. (Photos by Cable Risdon, Risdon Photography)
> 53rd National Conference
Hundreds of participants gathered in Orlando, Fla., for KAB’s premier, annual forum, which offers training, guidance and professional development for Keep America Beautiful’s community leaders. KAB affiliates heard from a variety of prominent speakers including L. Hunter Lovins, president of Natural Capitalism Solutions, who illustrated the pioneering concepts of developing sustainable businesses and communities. Lovins is one of many speakers who addressed issues pertaining to recycling, quality of life, and the economics of blight and other national issues. Other sessions explored diverse topics of interest including cigarette litter, both on land and in water; emerging approaches to recycling, including special-event recycling; volunteer recruitment and management; CPTED (Crime Prevention Through Environmental Design) training; and measuring the economic benefits of greening. The
conference served to inform and inspire, and helped to advance our affiliates’ ability to make positive change in their communities. Midyear Affiliates Forum >
Keep America Beautiful convened its annual Midyear Affiliates Forum in Asheville, N.C., for the first time. The Forum, hosted by Quality Forward/KAB Asheville-Buncombe County, was attended by more than 200 community improvement leaders from across the country. Mack McCarter, founder of Shreveport (La.) Community Renewal, provided a keynote address on “Building Caring Communities,” which focused on how local organizations can restore the foundations of safe and sustainable communities. Other topics of interest included urban forestry; social marketing; preserving and sustaining community through KAB programs; graffiti prevention training; recruiting and involving youth volunteers; combating
and reducing litter; and other community improvement concerns, including cigarette litter prevention. Nancy Stairs of the North Carolina Urban Forestry division led a session on the value of urban tree plantings; Cathy Norris of the American Forest & Paper Association (AF&PA), presented the results of AF&PA/KAB school paper recycling initiatives; Ann Wilson, the chairperson of Keep Louisiana Beautiful, shared how the city of Alexandria, La., has developed an effective storm water management public education and compliance program; and Gastonia, N.C., Mayor Jennie Stultz, addressed the issue of matching fundraising and programming needs with the needs of the public.
New Mexico Outreach > to Young Students
Sue Smith, KAB’s national director of education and training, embarked on a statewide circuit touching nine cities across New Mexico. The educational outreach project, sponsored by the New Mexico Department of Transportation, was aimed at teaching young people in non-traditional learning environments ranging from after-school programs to youth groups. Students from kindergarten through grade 6 received valuable lessons from KAB’s environmental education curricula that teaches fundamentals of litter prevention, preserving our resources, responsible solid waste practices, and how to reduce, reuse and recycle.
Great American Cleanup
> Great American Cleanup™ Brings
Sense of Commitment and Pride to
Keep America Beautiful’s Great American Cleanup has evolved over its history from a litter-focused clean-up to a broad-based experiential learning program that serves as a catalyst for ongoing community improvement across the nation. This powerhouse signature event rallies over 2 million volunteers to spearhead an annual revival of community spirit.
+ (Above) “Sadie,” the traveling ladybug from Bartow, Fla., affiliate Keep Polk County Beautiful, made a special appearance at Keep America Beautiful’s Midyear Affiliates Forum in Asheville, N.C., where she spread the message that “Litter bugs me …” (Photo by Jim Smith, KAB) (Top, left) Sue Smith, KAB’s director of education & training, visited with children in Santa Fe as part of her teaching tour throughout New Mexico designed to provide lessons in environmental stewardship. (Top, right) Sue Smith is joined by Marilyn Tubbs (left), assistant director, New Mexico Clean & Beautiful, and Joe Lobato (right), executive director, New Mexico Clean & Beautiful, in front of the New Mexico Department of Transportation touring bus. (Bottom) Sue Smith delivers a program to children in Rio Rancho. (Photos by Jim Smith, KAB)
Neighborhoods Across America
Keep America Beautiful’s 2006 Great American Cleanup proved to be unprecedented in a number of ways. For the first time, the event had two kickoffs—a national kickoff in Biloxi, Miss., on March 2 to restore areas devastated by Hurricane Katrina and a multi-media spectacular kickoff at the nation’s crossroads in New York City’s Times Square on March 21. The Great American Cleanup Hurricane Katrina Restoration Project in Biloxi was conducted in an effort to clean up, fix up and beautify the heart of a community ravaged by the largest natural disaster in American history. Local volunteers, Great American Cleanup National Sponsors and local, state and federal government officials all were proud to be a part of the restoration efforts that not only aided residents in cleaning up debris and planting greenery, but also gave them a sense of hope and a renewed sense of community morale. The presence of Chairman Don Powell, coordinator of federal support for Gulf Coast rebuilding; Federal Environmental Executive Edwin Pinero; and Biloxi Mayor A.J. Holloway, helped to raise the profile of this much-needed revitalization project. Moreover, KAB affiliates and national office staff worked side by side with the volunteers—planting bushes and flowers, picking up debris and painting—as an empathetic demonstration of understanding for the hardships facing Biloxi residents. (See related story on pages 34-35.) (Left) Great American Cleanup showcase events with The Scotts Miracle-Gro Company took place at Chicago’s Diversey Harbor (top, left) and Eastover School in Charlotte, N.C. (top, right) Volunteers work the soil at Biloxi’s Purple Heart Memorial garden during Keep America Beautiful’s Hurricane Restoration Project.
2006 p r o fi l e
Great American Cleanup Hurricane Katrina Restoration Project TM
Harrison County Beautification Committee, Keep Mississippi Beautiful/PAL Location Biloxi, Miss. Partners Great American Cleanup National Sponsors, City of Biloxi
More than 750 volunteers from all over the country descended on Biloxi, Miss., for Keep America Beautiful’s Great American Cleanup national kickoff, featuring a full-day of Hurricane Katrina Restoration activities. This effort, coordinated by Keep America Beautiful, Keep Mississippi Beautiful/PAL, the City of Biloxi, the Harrison County Beautification Commission and Great American Cleanup National Sponsors, transformed the Biloxi Town Green and cleaned up, fixed up and beautified other parts of the community ravaged by the Hurricane Katrina disaster. The Biloxi restoration was a great success on all fronts. Politicians, sponsors and volunteers alike felt proud to be a part of the restoration efforts that not only aided residents in cleaning up debris and planting greenery, but also gave them a sense of hope for
the future and a renewed confidence to take back their communities and rebuild community morale. With Biloxi heavily littered with storm debris, and trees and grassy areas destroyed, volunteers took on projects at one of four different zones that were decimated by the storm. Each activity zone had one main objective; to make a visible difference in this community in a single day. Great American Cleanup National Sponsor Troy-Bilt® helped to restore the Town Green by creating a tranquil community reading garden for all ages to enjoy. Volunteers removed debris, replanted the Purple Heart Memorial garden, planted flowers around the fountain area, and restored the Moby Dick sculptures with the assistance of city workers at the Glennon Guice Park. Harrison County Sand Beach Authority and the Mississippi
Department of Marine Resources tended to the three-plus mile length of Edgewater Beach. Military personnel removed storm debris from the beach and in the water and were led by Bobby Weaver, director, Sand Beach Authority, and Lauren Thompson, public relations director, Mississippi Department of Marine Resources. The “Ring around the School” activities took place at Nativity BVM Elementary School. Thirdgrade teacher Dawn Lyons led volunteers in replanting school gardens, and removing litter and debris from the neighboring community. Joining the volunteers for the kickoff celebration were Chairman Don Powell, Federal Coordinator of Gulf Coast Rebuilding, and Edwin Pinero, the Federal Environmental Executive, as well as other Mississippi dignitaries including Biloxi Mayor A.J. Holloway and Bob Fairbank, Jr., president of Keep Mississippi Beautiful/PAL. All Great American Cleanup National Sponsors provided in-kind donations to assist in the effort. For example, The Glad Products
Company donated GLAD ForceFlex® Trash Bags, the “Official Trash Bag” of the Great American Cleanup, for every zone and to communities nationwide. Waste Management, Inc. donated containers to deposit debris and trash collected by volunteers. In addition, The Glad Products Company and Waste Management each presented grants to the Harrison County Beautification Commission. Firestone Complete Auto Care™ donated work gloves, safety glasses and wood chippers. The other National Sponsors supporting the program were American Honda Motor Company, Inc., Pepsi-Cola Company, Sam’s Club®, The Scotts Miracle-Gro Company, Sparkle® Paper Towels from Georgia-Pacific and Wm. Wrigley Jr. Company; Educational Partner: Rubber Manufacturers Association.
Four different areas in Biloxi, Miss., that were decimated by Hurricane Katrina were refurbished, replanted and renewed by more than 750 volunteers during the Great American Cleanup Hurricane Katrina Restoration Project.
The March 21 kickoff in Times Square provided an opportunity to announce the Great American Cleanup in Keep America Beautiful’s “backyard” and it provided the ideal platform to announce New York City’s anti-litter campaign “STOMP OUT LITTER,” a series of public service print and television ads featuring the percussion group STOMP. Deputy Assistant to the President and Director of USA Freedom Corps Desiree Sayle presented the President’s Volunteer Service Award to two deserving recipients, including a 105-year-old Queen’s resident. Mayor Michael R. Bloomberg presided over the event, which featured a live performance by STOMP and the simultaneous broadcast of the event on Times Square’s multi-media electronic billboards. Close to 100 flag-waving local schoolchildren participated, as did stage actor and television personality Tony Danza. While these two kickoff events provided great hope, encouragement and excitement
to the citizens of Biloxi and New York City, the power of the Great American Cleanup as a mobilizing force of volunteerism in action was evidenced by the more than 2 million volunteers who, from March 1 through May 31, fanned out across the nation to clean up, green up, fix up and beautify their communities. And they produced remarkable results. Thanks to our volunteers’ efforts, more than 37 million PET bottles and more than 2.5 million scrap tires were diverted from the waste stream during the Great American Cleanup in 2006. These record-setting results were emblematic of the scale of KAB’s national grassroots effort. “Keep America Beautiful’s Great American Cleanup doesn’t simply conduct clean-ups,” (Clockwise, from left) New York City’s Great American Cleanup kickoff in Times Square was a multi-media extravaganza. Mayor Michael R. Bloomberg (top, right) introduced New York City’s anti-litter campaign, and Deputy Assistant to the President and Director of USA Freedom Corps Desiree Sayle presented President’s Volunteer Service Awards. (Photos by Tom Johnson, CameraOne) (Opposite page) Keep Cincinnati Beautiful’s Great American Cleanup produced significant results in this Cincinnati neighborhood. (Photo courtesy of Keep Cincinnati Beautiful)
said Gail Cunningham, senior vice president of Keep America Beautiful and managing director of the Great American Cleanup. “In fact, the Great American Cleanup is involved in every aspect of preserving and improving the environment by means of promoting recycling, restoration, beautification and educational initiatives.” The volunteers, who removed more than 228 million pounds of litter and debris using 4 million GLAD ForceFlex® Trash Bags, the “Official Trash Bag” of the Great American Cleanup, collected 10 percent more litter and debris than the record set in 2005. They also recorded more than 7.5 million volunteer hours, saving local government agencies $129 million in estimated wages. This contribution translates into a significant lowering of the financial and organizational burden of waste removal on local and state governments.
Other results highlights included: n 10,200 illegal dump sites cleaned, which is more than double the number of sites cleaned in 2005 n 168,000 miles of streets, roads and high- ways cleaned and beautified, approximately equal to seven times around the earth n 3,900 miles of hiking, biking and nature trails cleaned, equivalent to a trail stretching from Key West to Seattle n 38.5 million pounds of aluminum and steel recycled, an 80 percent increase over 2005’s total n 4.8 million pounds of electronics recycled, a 32 percent increase over 2005’s total n 5.4 million plants, flowers and bulbs planted, a 29 percent increase over 2005’s total n 65,400 acres of parks/public lands cleaned, a 28 percent increase over 2005’s total The Great American Cleanup conducts approximately 30,000 events in over 15,000 communities, focusing on “reduce, reuse, recycle” programs, beautification initiatives, and hands-on experiential education. “The results the volunteers post during the Great American Cleanup continue to astound,” said G. Raymond Empson, president of Keep America Beautiful. “Because of this effort, our participating organizations are bringing a sense of ownership and pride to their communities, making them safer, cleaner and more economically viable.”
Adding Up the Numbers The 2006 Great American Cleanup is sponsored by Keep America Beautiful, Inc. and its Great American Cleanup National Sponsors. These figures are derived from reports obtained from participating organizations, and describe the extent of their extraordinary accomplishments. TM
Volunteers participated.................. 2,000,000
Pounds of litter and debris collected............................228,000,000
Volunteer hours.................................. 7,530,000 Communities involved/events............. 15,000 Events held................................................. 30,000
Pounds of newspaper recycled..... 28,000,000 Tires collected for recycling............2,550,000
Pounds of clothing collected for reuse............................ 5,600,000 Pounds of aluminum and steel recycled...................................38,500,000
REDUCE, REUSE, RECYCLE
Miles alongside railroad tracks cleaned............................................... 1,900 Acres of parks and public lands cleaned............................... 65,400 Miles of hiking, biking and nature trails cleaned.................................. 3,900 Playgrounds and community recreation areas cleaned/restored/constructed................. 3,900
Batteries collected for recycling......... 118,000
Miles of rivers, lakes and shoreline cleaned..........................................6,120
Pounds of electronics recycled......4,800,000
Underwater clean-ups conducted............. 185
PET (plastic) bottles collected for recycling................... 37,600,000
Acres of wetlands cleaned & improved.....1,100
Miles of roads, streets and highways cleaned...................................165,000
Illegal dump sites cleaned..................... 10,200 Junk cars removed......................................18,100 EDUCATION
Flowers and bulbs planted..............5,430,000
Educational workshops held...................4,900
Residential and commercial buildings painted/renovated/built........................... 2,300
Educational workshop attendees.... 380,000
Graffiti removal/sites abated................ 18,600
The state/local activities focused on areas of greatest need in each participating community, including: litter clean-ups; reduce, reuse, recycle (e.g., clothes collection programs); community improvement and beautification (e.g. Adopt-A-Spot, tree and flower planting); playground, park and recreational area cleanup and renewal; roadway clean-up and beautification; scrap tire and battery recycling; river, lake and seashore clean-ups; youth education/ community educational workshops; litter-free events; and special promotions coordinated through KAB’s national office. Great American Cleanup National Sponsors get involved in the program in a variety of ways, including through in-kind donation of program tools; employee volunteer participation; media campaigns; nationwide sampling, couponing, local grants, and donation-with-purchase programs; and other fund-raising activities. In 2006, Keep America Beautiful teamed up with Pepsi-Cola North America’s Aquafina water brand and Sam’s Club® to “Return the Warmth” to communities across the nation by providing incentives for local, schoolbased PET recycling projects during the Great American Cleanup. More than 37 million PET bottles were diverted from the waste stream because of the massive effort of students from across the country. (Top) Keep Georgia Beautiful volunteers plant flowers and shrubs. (Middle, clockwise from left) A young volunteer dons over-sized gardening gloves. Teens remove debris from an illegal dump site in Hilo, Hawaii. Keep Glendale (Calif.) Beautiful volunteers abate graffiti. (Bottom) A Keep Guntersville (Ala.) Beautiful volunteer crew helps clean up a local waterway.
In appreciation, communities received 100,000 fleece jackets, made from recycled PET, for distribution to needy children. In addition to donating the fleece jackets, Sam’s Club® provided 50 schools that collected the most PET bottles (and their partnering KAB participating organization) with $1,000 grants in the form of Sam’s Club® gift cards. The “Return the Warmth” program won a Silver Award in the Best Environmental/ Wildlife Campaign category at the fifth annual Cause Marketing Halo Awards. In 2007, the program will be recast as “Students for Recycling” in which recycled PET bottles will be made into student backpacks. Great American Cleanup volunteers and Firestone Complete Auto Care™ and Tires Plus™ employee volunteers contributed to the record scrap tire effort of collecting more than 2.5 million scrap tires, a 21 percent improvement from the 2005 program, and 118,000 car batteries, which is an increase of 131 percent from 2005. Firestone Complete Auto Care™ and Tires Plus™ employee volunteers were involved in these efforts from coast to coast.
Other creative sponsor initiatives included The Scotts Miracle-Gro Company’s community green space program, in which KAB affiliates in Charlotte, N.C., Chesapeake, Va., Oakland, Calif., and Chicago produced long-lasting, vibrant community green spaces. Scotts Miracle-Gro provided essential support through cash grants and donated materials. The Scotts Miracle-Gro Oakland showcase event at Lakeside Elementary School not only encouraged students to get involved in beautifying their school by planting a garden, but it introduced them to textbook materials developed by the University of California Botanical Garden and the National Gardening Association in order to teach them math and science skills in a garden setting. “Great American Cleanup national sponsors, working hand in hand with local affiliates and participating organizations, are our ‘change agents.’” noted KAB President G. Raymond Empson. “They effect and sustain local improvements to community environments during this KAB national program.”
2x 10,200 illegal dump sites were cleaned in 2006, double the number from 2005
American Honda’s “Road to a Cleaner America” returned in 2006 for the second year to help protect and beautify the nation’s roadways. Honda awarded grants to the three Great American Cleanup participating organizations that collected the most pounds of litter and debris (Keep Greater Milwaukee Beautiful); cleaned up the most miles of streets, roads and highways (Scenic Cities Beautiful Commission of Chattanooga, Tenn.); and recruited the largest number of volunteers per capita (Keep Alachua County Beautiful in Gainesville, Fla.). Waste Management continues to give generous support to local Great American Cleanup efforts on a national scale. The company and its representatives conduct in-school educational sessions, provide local grants, supply tools, volunteers, and, most important, provide many large trash containers, trucks and heavy equipment for moving the collected litter and debris. In addition, Waste Management provided extra support for the “Return the Warmth” program, which included recycling services, measuring results, employee volunteers, collection bins, and the transportation of the collected PET bottles.
Pepsi-Cola Company’s local bottlers and representatives nationwide contributed inkind product, and have participated in local events throughout the country. In addition, Pepsi-Cola sponsored the creation of Great American Cleanup posters that were distributed to participating organizations, helping to promote local programs and build national awareness. America’s companies are dedicated to supporting and sponsoring the efforts for the 2006 Great American Cleanup. The National Sponsors included: American Honda Motor Company, Inc., Firestone Complete Auto Care™ and Tires Plus™, GLAD ForceFlex® Trash Bags from The Glad Products Company, Pepsi-Cola Company, Sam’s Club®, The Scotts Miracle-Gro Company, Sparkle® Paper Towels from Georgia-Pacific, Troy-Bilt®, Waste Management, Inc. and the Wm. Wrigley Jr. Company. Educational Partner: Rubber Manufacturers Association.
(Top, left) A Keep Palm Beach County Beautiful roadway clean-up takes place in West Palm Beach, Fla. (Top, right) Plastic (PET) bottles are being recycled in Sugarland, Texas, as part of the “Return the Warmth” program, sponsored by Keep America Beautiful in partnership with Sam’s Club® and Pepsi-Cola North America’s Aquafina water brand.
Community Roots Day Tree Planting
2006 p r o fi l e
Keep Winston-Salem Beautiful Winston-Salem, N.C. Partners Keep Winston-Salem Beautiful, the Forsyth County Community Appearance Commission, and the Vegetation Management Division of the City of Winston-Salem Location
More than 600 volunteers planted more than 500 trees and other plant material in April 2006 as the City of WinstonSalem conducted its 14th annual Community Roots Day tree planting event. This annual project is coordinated by Keep WinstonSalem Beautiful, the Forsyth County Community Appearance Commission, and the Vegetation Management Division of the City of Winston-Salem. Each year, one location in the city is selected, based on need, for the Community Roots Day tree-planting. This event started inauspiciously 14 years ago with a handful of volunteers planting just 60 trees, but over the past 14 years, more than 3,500 trees have been planted in public and rights-of-way locations throughout the city. For the sixth year in a row, the City of WinstonSalem was honored by the
National Arbor Day Foundation with recognition as a Tree City USA community.
“It is very satisfying to see the enthusi- asm of the many volunteers.” The site selected for the 14th annual event was the 5th Street Gateway off Business I-40 and the adjacent neighborhoods in east Winston-Salem. The 5th Street corridor was almost devoid of any trees or vegetation at all except for grass. The landscaping plan consisted of hundreds of trees as well as beds of burning bush and maiden grass. The adjacent neighborhood was also in definite need of trees, so nearly 200 additional trees were planted there. The tree species planted included fall blooming
cherry, Trident maple, Red Sunset maple, Japanese black pine, Shumard oak, Chinese pistache, Cherokee Princess dogwood, Kousa dogwood, Forest Pansy redbud, and several varieties of crepe myrtle and cherry. The volunteers, who came from a wide variety of clubs, schools, churches, businesses, and other organizations, were fed breakfast and lunch, and were given t-shirts, hats and tree seedlings as participants of the event. More than 40 local businesses, individuals, and organizations provided cash and
in-kind donations, and on-site planting assistance to make the event possible. “This event just keeps getting larger and larger every year,” said Keep WinstonSalem Beautiful Executive Director George Stilphen, “and though it has become logistically challenging, it is very satisfying to see the enthusiasm of the many volunteers. This has become an eagerly anticipated event for many of them and they come back year after year. Plans are already underway to select next year’s site.” More than 600 people planted more than 500 trees and other plant material during Keep WinstonSalem Beautiful’s 2006 Community Roots Day. (Photos courtesy of Keep Winston-Salem Beautiful)
Affiliate Development Keep America Beautiful’s growing and evolving network of affiliates forms a direct and intimate connection with communities, carrying out our mission from coast to coast. Our organization remains committed to supporting and nurturing our affiliates in their continuing mission to improve their communities and thus improve the lives of their residents.
Phi Theta Kappans from Guam Community College at a beach clean-up. (Right) Ellsworth Community College (Iowa Falls, Iowa) students adopted a stretch of highway (Bottom right) students from Prince William Sound Community College in Valdez, Alaska, after a park renovation. (Photos courtesy of Phi Theta Kappa)
> KAB Welcomes New Affiliates to the Network
In 2006, 15 new affiliates joined Keep America Beautiful’s dynamic national network, which is approaching 575 members strong. Texas increased the scope of our programs by adding seven new chapters. And, KAB proudly welcomed Little Rock, Ark. as one of three new affiliates of the state. Arizona Clean & Beautiful joined the network early in 2006 as KAB’s 22nd state affiliate. A number of significant pre-certifications took place as well. New regional affiliates are being formed in Pennsylvania—Keep Pennsylvania Beautiful Southeast and Keep Pennsylvania Beautiful Southwest. Keep Minneapolis Beautiful was pre-certified in 2006 and certified in the spring of 2007 as our first affiliate in Minnesota. Missouri added its third affiliate with Keep Southeast Missouri Beautiful; Keep Holyoke Beautiful and Keep Springfield Beautiful are key additions in Massachusetts. Keep Cocke County Beautiful, based in Newport, Tenn., received the William Nash Award in recognition for outstanding achievement for a new affiliate. Keep America Beautiful’s expansion of its network took a bold step in early 2007, however, with the addition of the two largest cities in the United States—New York (Keep New York City Beautiful) and Los Angeles (Keep Los Angeles Beautiful). With these two key urban areas on board, our entire network stands to benefit.
(Top) KAB’s Sue Smith meets with leaders of Keep Southeast Missouri Beautiful in Cape Girardeau, Mo. (Photo courtesy of Diane Wilson, Southeast Missourian) Skyline College (San Bruno, Calif.) Phi Theta Kappans show off the results of a clean-up. (Photo courtesy of Phi Theta Kappa)
> Phi Theta Kappa Mobilizes
Keep America Beautiful and Phi Theta Kappa, the largest honor society in American higher education, entered into a two-year partnership to launch “Operation Green: Improving Our Communities,” the International Service Program for Phi Theta Kappa’s 1,200 chapters. Phi Theta Kappa, which is recognized as the official honor society for two-year colleges, conducts an International Service Program on a biennial basis. Keep America Beautiful, as the 2006/2007 nonprofit partner, is engaging Phi Theta Kappa members in a variety of education/awareness, recycling, beautification and clean community programs. Partnering with KAB in “Operation Green” allows Phi Theta Kappa to provide considerable service learning opportunities for its members. In addition, the International Officers encouraged chapters to plant trees as part of the service
program. The goal it set was 2,007 trees planted by its 2007 International Convention, which it has far surpassed. In the spirit of sharing information and resources, Sue Smith, director of education and training services for KAB, delivered the Service Keynote Address at Phi Theta Kappa’s 89th International Convention in the spring 2007. (Read more about Phi Theta Kappa on pages 50-51.) > Waste Management Supports
Nationwide Effort to Think Green® and keep America beautiful
Keep Tupelo Beautiful (KTB) spearheaded an extraordinary restoration initiative that continues to serve as the foundation for the revitalization of the city’s historic Mill Village neighborhood. Over time, the district had fallen into neglect and crime reports were mounting. Thanks to a grant from Waste Management, a remarkable transformation was undertaken. The project commenced
with the beautification of a main transportation corridor and volunteers for the Great American Cleanup™ removed three tons of solid waste. As a result, property owners began to enhance the aesthetics of the neighborhood, crime rates began to decline, and local banks began offering low interest loans to home buyers and businesses. With the support of committed volunteers, KTB is restoring a neighborhood to its former glory.
This is but one example of the power of the Waste Management community improvement grants program, which has given 35 grants to organizations within KAB���s national network for a wide variety of stewardship, community outreach and educational projects. KAB affiliates were challenged to present proposals for ambitious Waste Management Think Green projects that support community improvement through controlling litter, encouraging the “three R’s”—reduce, reuse, recycle—and improving the community through beautification efforts. Fifteen organizations received $10,000 cash grants, provided by the Waste Management Charitable Foundation, for programs similar to that of KTB. Winning proposals included programs to tackle electronics recycling, provide hands-on environmental education, support public outreach through the media, conduct tree plantings and beautification efforts, and develop recycling events. Support of these initiatives marks Waste Management’s continuing commitment to local community quality of life and to building awareness about sustainable resources for effective management of waste. > Georgia Litter Summit
Each year, Keep America Beautiful participates in many state affiliates’ training forums and conferences. The 2006 Litter Summit in Georgia was among the most memorable.
Entergy Provides Grants to KAB Affiliates >
The purpose of the Summit was to raise awareness of littering and illegal dumping, and to challenge Georgia communities to become more engaged in addressing the state’s litter issue. Governor Sonny Perdue kicked off the conference declaring a “war on litter” and unveiled Georgia’s new awareness campaign, “Litter. It Costs You.” The two-day conference featured results of a new study on litter in Georgia, and renowned speakers covered education, eradication and enforcement issues. “Litter is ugly, it costs you money to clean up and gives the impression that we are not proud of our communities,” Governor Perdue told more than 250 attendees representing local KAB affiliates, law enforcement agencies, school systems and local governments. Plans are underway to provide this comprehensive program as a resource to encourage other states to affiliate with KAB.
Entergy Corporation, an integrated energy company with more than 14,000 employees servicing 2.7 million utility customers, established a new community improvement partnership with Keep America Beautiful. Grants totaling $37,000 were awarded to six KAB affiliates for projects ranging from litter prevention and recycling education efforts to volunteer community clean-up programs. The partnership was formed in an effort to leverage both organizations’ shared goals, thus enabling KAB to connect Entergy employees to approximately 25 KAB local affiliates with an emphasis on broadening local environmental stewardship programs. “Entergy is looking forward to working with KAB and the communities we serve to help improve the environmental surroundings where our customers reside,” Entergy’s Vice President of Safety and Environment Gary Serio said. “This round of grants clearly illustrates the commitment to environmental stewardship that Entergy shares with the Keep America Beautiful organization.” “We are very appreciative of this support, and additionally look forward to actively engaging Entergy employees in our local community clean-ups and other environmental programs,” said Robert Phelps, executive director of Keep Arkansas Beautiful.
(Opposite page, clockwise from top left) Mill Village banners in Tupelo, Miss., were made possible through a Waste Management Think Green community grant for Keep Tupelo Beautiful. Keep Denton (Texas) Beautiful used its Waste Management grant to plant trees and shrubs for Denton’s
Project Post Oak. (Photos courtesy of Keep Tupelo Beautiful, Keep Denton Beautiful) (This page, top) Georgia Gov. Sonny Perdue addresses a group of teens before the Georgia Litter Summit in Atlanta. (Photo courtesy of Keep Georgia Beautiful)
2006 p r o fi l e
Phi Theta Kappa’s “Operation Green”
Keep Orlando Beautiful Orlando, Fla. Partner Valencia Community College Phi Theta Kappa members Location
Phi Theta Kappa, the largest honor society in American higher education, promotes student development through opportunities for service and civic engagement. In 2006, Phi Theta Kappa joined forces with Keep America Beautiful to launch “Operation Green: Improving Our Communities,” an International Service Program for Phi Theta Kappa’s 1,200 chapters. Members of Phi Theta Kappa at Valencia Community College’s West Campus gathered with other Keep Orlando Beautiful (KOB) volunteers to construct a new neighborhood park and playground. This was just one of the many collaborative efforts of this chapter to fulfill its Operation Green mission. In fact, the chapter’s work with Operation Green was so successful that chapter president Kerry Anderson was invited to share her experiences at
Keep America Beautiful’s 2006 National Conference in Orlando. Following Phi Theta Kappa’s 2006 International Convention, where the Operation Green program was launched, Anderson met with former Keep Orlando Beautiful’s coordinator Jane Ferry. As a result of this meeting, Valencia Community College committed to focusing on four areas: graffiti removal, tree planting, adopt-a-stop and recycling. Graffiti Removal: Valencia’s Phi Theta Kappa members began working with KOB and the Orlando Mayor’s office to start a graffiti removal program. Plans are to develop a volunteer team drawn from all four Valencia campus chapters, who will rotate the monthly duty of removing any graffiti that has been reported to KOB.
“ Phi Theta Kappa joined forces with Keep America Beautiful to launch ‘Operation Green: Improving Our Communities,’ an International Service Program for Phi Theta Kappa’s 1,200 chapters.” 10,000 Trees: While the Phi Theta Kappa
International Officers challenged members to plant 2,007 trees by the 2007 International Convention, the Valencia chapter took the challenge a step further by working with a tree-planting goal specific to Florida. The “Plant 10,000 Trees” campaign was developed because four hurricanes hit Florida and the Gulf Coast states in 2004. Florida alone lost an estimated 20,000 trees that summer; this campaign is an effort to combat that loss.
Adopt-a-Stop: The chapter is working with the
local public bus system to adopt at least one and possibly two bus stations near the school campus. Members are cleaning up the areas and making sure the bus stops are free of graffiti and litter. Recycling: The chapter has also started a
used wireless phone and ink cartridge drive on its campus. The community involvement and participation in regional and international programs has paid off. In 2006, the Valencia chapter’s Phi Theta Kappa honors included election as Florida Executive Chapter, being named Florida’s Most Distinguished Chapter and winning a Beta Alpha Continued Excellence Hallmark Award at the convention. Valencia Community College Phi Theta Kappa members worked with Keep Orlando Beautiful (KOB) on a variety of initiatives, including tree planting, recycling, graffiti removal, and a playground renewal, to help improve the greater Orlando community. (Photos courtesy of Phi Theta Kappa)
> KAB/Anheuser-Busch Recycling
Since its affiliation in 1985, Keep Greater Milwaukee Beautiful (KGMB) has shown a strong history of innovation. As a recipient of a KAB/Anheuser-Busch Recycling Grant, which were provided to 19 KAB affiliates in 2005 for projects to be delivered in 2006, KGMB produced the “Events & Festivals Planners Recycle Guide”. This comprehensive toolkit provides information to a broad audience including event and festival organizers, recycle haulers, beverage distributors, and municipal governments to support “away-from-home” recycling efforts. Results from a test at Milwaukee’s Summerfest were so positive that organizers have pledged to become a “green festival.” The grants were awarded for programs and partnerships toward the implementation of local, voluntary beverage con-
tainer recycling programs. Another stellar program was produced by Keep Kansas City Beautiful (KKCB), which developed a much-needed “Green and Litter-Free Event” infrastructure for metropolitan Kansas City. Keep Kansas City Beautiful provides event coordinators with easy-touse and effective recycling bins and materials, litter clean-up supplies and education materials. After piloting, evaluating and revising the service, KKCB served 20 events and more than 42,000 attendees in 2006. Keep Kansas City Beautiful works with three Kansas City Community Recycling Centers to make available “Green Event” recycling bins and other materials. Keep Kansas City Beautiful also used grant monies to update the “Green Event Planning Guide,” a comprehensive planning and resource guide. The Guide is designed to help event organizers reduce and prevent waste, recycle
tially difficult to recognize. A small permanent sign offered the only visible marker for the location. With the grant funds, large banners (with poles) were purchased and arranged around the entrance of the recycling center. Keep Tallahassee-Leon County Beautiful in Florida used the grant funds to introduce recycling receptacles into five of its county parks, placing them adjacent to existing trash receptacles and in the concession areas. and use environmentally-friendly products for events of all types and sizes. The program has been marketed to eight counties and 116 municipalities in metropolitan Kansas City, as well as 1,700 event and community contacts throughout the area. Keep Gastonia Beautiful conducted a Bin Bash Event in which it gave away free 16-gallon recycling bins to local businesses, multi-family residents, and other citizens who brought in aluminum cans to recycle. At this event, participants received their free bins and promotional materials in hopes that they would use the bins and the county recycling centers on a continuous basis. The primary focus of this project was making the Farmer’s Market Recycling Center more visible, literally and figuratively, to the Gastonia community. The entrance to the Recycling Center was ini-
KAB Media and Marketing Toolkit >
In an effort to provide useful, customizable tools that affiliates can use in their media outreach programs, Keep America Beautiful developed the “Media and Marketing Toolkit,” with an accompanying DVD of print, video and audio samples, and ready-to-use advertisements. The toolkit included examples of local campaigns, public service advertising, and affiliate branding efforts pulled from recent entries and winners of KAB’s annual Rogers Awards for advertising excellence. Also included is the KAB Media Guide, which can serve as an effective primer in guiding affiliates’ media relations efforts. (Opposite page and this page, top right) Students demonstrate the new recycling receptacles being used as part of Keep Kansas City Beautiful’s “Green and Litter-Free Event” program in metropolitan Kansas City. (Photos courtesy of Keep Kansas City Beautiful) (This page, clockwise from top left) Keep Tallahassee-Leon County Beautiful used its KAB/Anheuser-Busch Recycling Grant funds to introduce recycling receptacles into five of its county parks, placing them adjacent to existing trash receptacles and in the concession areas. (Photos courtesy of Keep TallahasseeLeon County Beautiful)
Commitment and Support
Through volunteer commitment, and with support from our network of affiliates, local civic organizations, government officials, and the corporations and individuals listed on the following pages, Keep America Beautiful continues to build on its legacy of education and collective action in sustaining a better quality of life for all.
ALABAMA Keep Alabama Beautiful Hartselle Beautification Association Keep Athens-Limestone Beautiful Keep Auburn Beautiful Keep Birmingham Beautiful Commission Keep Citronelle Beautiful Keep Etowah Beautiful Keep Guntersville Beautiful, Inc. Keep Mobile Beautiful Keep Opelika Beautiful, Inc. Keep Saraland Beautiful Montgomery Clean City Commission Operation Green Team/ Keeping Huntsville Beautiful ARIZONA Arizona Clean and Beautiful Keep Casa Grande Beautiful Keep Phoenix Beautiful Keep Prescott Beautiful Kingman Clean City Commission Scottsdale Pride ARKANSAS Keep Arkansas Beautiful Hot Springs/Garland County Beautification Commission Keep Benton County Beautiful Keep Faulkner County Beautiful Keep Fort Smith Beautiful with Pride Keep Little Rock Beautiful Keep Van Buren Beautiful Pine Bluff /Jefferson Co Clean & Beautiful
CALIFORNIA Keep California Beautiful I Love A Clean San Diego, Inc. Keep Bakersfield Beautiful Keep Downey Beautiful Keep Glendale Beautiful Keep North Richmond Beautiful Keep Oakland Beautiful Keep Riverside Clean & Beautiful Looking Good Santa Barbara San Jose Beautiful Seaside Neighborhood Improvement Commission COLORADO Keep Colorado Springs Beautiful, Inc. Keep Denver Beautiful Keep Englewood Beautiful Keep Pueblo Beautiful Assoc. Keep Thornton Beautiful Keep Woodland Park Beautiful CONNECTICUT Hartford Proud and Beautiful Keep New Britain Beautiful Keep Stamford Beautiful DISTRICT OF COLUMBIA Keep Washington D.C. Beautiful FLORIDA Broward Beautiful Clean Florida Keys, Inc. Keep Alachua County Beautiful Keep Brevard Beautiful, Inc. Keep Calhoun County Beautiful, Inc. Keep Charlotte Beautiful, Inc. Keep Citrus County Beautiful, Inc. Keep Clay Beautiful, Inc. Keep Collier Beautiful, Inc. Keep Daytona Beach Beautiful Keep Fort Pierce Beautiful
Keep Gadsden Beautiful Keep Highlands County Beautiful Keep Hillsborough County Beautiful, Inc. Keep Indian River Beautiful Keep Jacksonville Beautiful Keep Lake Placid Beautiful Keep Lee County Beautiful, Inc. Keep Manatee Beautiful, Inc. Keep Marion Beautiful, Inc. Keep Martin Beautiful Keep Miami Gardens Beautiful Keep Nassau Beautiful, Inc. Keep North Miami Beautiful Keep Orlando Beautiful Keep Palm Beach County Beautiful Keep Pasco Beautiful Keep Pinellas Beautiful, Inc. Keep Polk County Beautiful, Inc. Keep Port St. Lucie Beautiful Keep Putnam Beautiful, Inc. Keep Sarasota County Beautiful Keep Tallahassee - Leon County Beautiful Keep Taylor County Beautiful Keep Tri-Counties Beautiful, Inc. Keep Volusia County Beautiful Keep Wakulla County Beautiful Keep Winter Haven Clean and Beautiful Keep Winter Park Beautiful Lakeland Clean & Beautiful Pensacola-Escambia Clean Community Commission Santa Rosa Clean Community System, Inc.
GEORGIA Keep Georgia Beautiful Alpharetta Clean & Beautiful Gwinnett Clean & Beautiful, Inc. Keep Albany-Dougherty Beautiful Keep Athens-Clarke County Beautiful Keep Atlanta Beautiful Keep Barrow Beautiful Keep Bartow Beautiful Keep Brunswick Golden Isles Beautiful Keep Bulloch Beautiful Keep Carroll Beautiful Keep Centerville Beautiful Keep Charlton Beautiful Keep Clayton County Beautiful Keep Cobb Beautiful Keep Columbus Beautiful Commission Keep Conyers-Rockdale Beautiful Keep Covington/Newton Beautiful Keep Crisp Beautiful Keep Dade Beautiful Keep Dalton-Whitfield Beautiful, Inc. Keep Dawson County Beautiful Keep Decatur County Beautiful Keep Dekalb Beautiful, Inc. Keep Douglasville Beautiful Keep Dublin/Laurens Beautiful, Inc. Keep East Point Beautiful Keep Eatonton/Putnam County Beautiful Keep Effingham County Beautiful, Inc. Keep Forsyth County Beautiful
Keep Fort Stewart/Hunter Army Airfield Beautiful Keep Grady County Beautiful Keep Hall Beautiful Keep Henry County Beautiful Keep Jackson County Beautiful Keep Jones Beautiful Commission Keep Liberty County Beautiful Keep Lowndes/Valdosta Beautiful Keep Macon-Bibb Beautiful Commission Keep Madison County Beautiful Commission Keep Marietta Beautiful Keep Nashville Beautiful Keep Newnan Beautiful Keep Oconee County Clean and Beautiful Commission Keep Our Mountains Beautiful Keep Paulding County Beautiful Keep Peach County Beautiful Keep Perry Beautiful Keep Pickens Beautiful Keep Pike Beautiful Authority Keep Polk County Beautiful Keep Roberta/Crawford Beautiful Keep Rome/Floyd Beautiful Keep Roswell Beautiful Keep Sandy Springs/ North Fulton Beautiful, Inc. Keep Savannah Beautiful Keep Smyrna Beautiful Keep South Fulton Beautiful, Inc. Keep Sumter Beautiful Keep Tift Beautiful Keep Toccoa-Stephens County Beautiful Keep Troup Beautiful Keep Vienna Beautiful Keep Walton Beautiful Keep Warner Robins Beautiful
HAWAII Community Work Day Program/Keep Hawaii Beautiful Keep Hawaii Beautiful Nani ‘O Wai’anae KAB Program ILLINOIS Keep Illinois Beautiful Elgin Proud & Beautiful Keep Carbondale Beautiful, Inc. Keep Centralia Beautiful, Clean and Green Keep Chicago Beautiful, Inc. Keep Evanston Beautiful, Inc. Keep Northern Illinois Beautiful Keep Oak Park Beautiful Keep Rock Island Clean and Beautiful, Inc. Keep Salem Beautiful Keep Vermilion County Beautiful Keep West Cook Beautiful Peoria City Beautiful INDIANA Clean City - Marion, Inc. Keep Evansville Beautiful Keep Indianapolis Beautiful IOWA Keep Iowa Beautiful Keep Linn County Beautiful Keep Scott County Beautiful KANSAS Keep America Beautiful- Topeka/Shawnee County Keep Dodge City Beautiful Operation Brightside, Inc. (Kansas City)
KENTUCKY Kentucky Clean Community Program Brightside (Louisville) Covington Clean City Committee Danville/Boyle County Dept of Solid Waste Harland County Clean Community Assoc., Inc. Keep Pike Beautiful Madison County Clean Community Pride, Inc. (Hopkinsville) LOUISIANA Keep Louisiana Beautiful Keep Abbeville Beautiful Keep Ascension Beautiful Advisory Committee Keep Baton Rouge Beautiful, Inc. Keep Bossier Beautiful Keep Cenla Beautiful Keep DeSoto Parish Beautiful Keep Grambling Beautiful Keep Jackson Parish Beautiful Keep Leesville Beautiful Keep Livingston Parish Beautiful Keep Louisiana Beautiful, Inc. Keep Mandeville Beautiful Keep Monroe Beautiful, Inc Keep Morgan City Beautiful Keep Natchitoches Beautiful Keep New Iberia Beautiful Keep New Orleans Beautiful/ Imagine It Clean Keep Ouachita Parish Beautiful Keep St. John Beautiful Keep St. Martin Beautiful Keep Terrebonne Beautiful
Keep West Monroe Beautiful Shreveport Green TEAM GREEN of Southwest Louisiana MAINE Keep Bangor Beautiful MARYLAND Keep Prince George’s County Beautiful MASSACHUSETTS Keep Chelsea Beautiful Keep Lowell Beautiful MICHIGAN Keep Genesee County Beautiful MISSISSIPPI Keep Mississippi Beautiful/PAL Harrison County Beautification Commission Keep Clarke County Beautiful Keep Clarksdale Beautiful Keep Cleveland Beautiful Keep Columbus/Lowndes Beautiful Keep Copiah County Beautiful, Inc. Keep Corinth Beautiful Keep Greenville Beautiful Keep Hattiesburg Beautiful, Inc. Keep Horn Lake Beautiful Keep Jackson Beautiful, Inc. Keep Laurel/Jones County Beautiful Keep Leake County Beautiful, Inc. Keep Lincoln County Beautiful Keep Madison Beautiful
Keep Meridian/Lauderdale County Beautiful Keep Monroe County Beautiful Keep Morton Beautiful Keep Natchez/Adams County Beautiful Keep New Albany/Union County Beautiful Keep Oxford/Lafayette County Beautiful Keep Pike County Beautiful Keep Simpson County Beautiful, Inc. Keep Tupelo Beautiful Keep Vicksburg Warren Beautiful, Inc. Pascagoula Keep America Beautiful MISSOURI Keep Hannibal Beautiful Keep Kansas City Beautiful MONTANA Bright & Beautiful (Billings) NEBRASKA Keep Nebraska Beautiful Grand Island Area Clean Community System Keep Alliance Beautiful Keep Beatrice Beautiful Keep Broken Bow Beautiful, Inc. Keep Chadron Beautiful Keep Columbus Beautiful Keep Creighton Beautiful Keep Fremont Beautiful Keep Keith County Beautiful Keep Kimball Beautiful Keep Lexington Beautiful Keep Lincoln & Lancaster County Beautiful Keep Loup Basin Beautiful Keep Norfolk Beautiful
Keep North Platte/Lincoln County Beautiful Keep Northeast Nebraska Beautiful Keep Omaha Beautiful, Inc. Keep Schuyler Beautiful Keep Scottsbluff-Gering Beautiful Keep Sheridan County Beautiful Keep Sidney Beautiful Plattsmouth Community Improvement Council NEVADA Keep Truckee Meadows Beautiful NEW JERSEY Keep Irvington Beautiful Morristown Clean Communities Committee NEW MEXICO New Mexico Clean & Beautiful Artesia Clean and Beautiful Bloomfield Pride Commission Farmington Clean & Beautiful Hobbs Beautiful Keep Alamogordo Beautiful Keep Albuquerque Beautiful Keep Bosque Farms Beautiful Keep Carlsbad Beautiful Keep Clovis Beautiful Keep Doña Ana County Beautiful Keep Hatch Beautiful, Inc. Keep Las Cruces Beautiful Keep Las Vegas Beautiful Keep Lovington Beautiful Keep Luna County Beautiful Keep Rio Rancho Beautiful Keep Roswell Beautiful Keep Ruidoso Beautiful
Keep Santa Fe Beautiful Keep Tucumcari Beautiful Tierra Bonita of Valencia County NEW YORK Glen Cove Beautification Commission Keep Albany Beautiful Keep Islip Clean, Inc. Keep Rockland Beautiful, Inc. Keep Western New York Beautiful Rome Clean & Green NORTH CAROLINA North Carolina Keep America Beautiful Craven County Clean Sweep Davie County Keep America Beautiful Duplin County Keep America Beautiful Greensboro Beautiful, Inc. High Point Keep America Beautiful Keep America Beautiful of Nash/Edgecombe Co. Keep America Beautiful of New Hanover County Keep Belmont Beautiful Keep Bladen Beautiful Keep Brunswick County Beautiful Keep Charlotte Beautiful Keep Durham Beautiful Keep Franklin County Beautiful Keep Gastonia Beautiful Keep Iredell Clean/KAB Keep Kings Mountain Beautiful
Keep Laurinburg/Scotland County Beautiful Keep McDowell Beautiful, Inc. Keep Mecklenburg Beautiful Keep Moore County Beautiful, Inc. Keep Onslow Beautiful Keep Pasquotank Beautiful Committee Keep Richmond County Beautiful Keep Shelby Beautiful Keep Wilkes County Beautiful Keep Wilson County Beautiful Keep Winston-Salem Beautiful, Inc. Quality Forward/KAB Asheville-Buncombe County Wake County Keep America Beautiful OHIO Keep Ohio Beautiful City of Cuyahoga Falls, Litter Prevention & Recycling City of Newark Litter Prevention & Recycling Defiance County Environmental Services/KAB Erie County Waste Reduction Program Fulton County Keep America Beautiful Program Geneva Clean & Green Hancock County SWMD Environmental Services Keep Akron Beautiful Keep Allen County Beautiful Keep Alliance Beautiful Keep Canton Clean Keep Cincinnati Beautiful, Inc. Keep Columbus Beautiful Keep Delaware County Beautiful
Keep Franklin County Beautiful, Inc. Keep Gahanna Beautiful Keep Grove City Beautiful Keep Hardin County Beautiful Keep Jefferson County Beautiful Keep Lake Milton Clean & Beautiful, Inc. Keep Lakewood Beautiful Keep Mentor Beautiful Keep Middletown Beautiful, Inc. Keep Perrysburg Beautiful Keep Summit County Beautiful Keep The Mahoning Valley Beautiful, Inc. Keep Toledo/Lucas County Beautiful, Inc. Keep Wickliffe Beautiful Logan County Clean Committee Lorain County Beautiful Montgomery County Solid Waste Services Stow Recycling & Litter Prevention Programs Youngstown Litter Control & Recycling OKLAHOMA Keep Oklahoma Beautiful Ardmore Beautification Council, Inc. Keep Cherokee County Clean Oklahoma City Beautiful, Inc. PENNSYLVANIA Keep Pennsylvania Beautiful Keep Lancaster County Beautiful Keep Philadelphia Beautiful Keep York Beautiful Reading Beautification, Inc.
SOUTH CAROLINA Keep South Carolina Beautiful Keep America Beautiful of Anderson County Keep Beaufort County Beautiful Keep Charleston Beautiful Keep Darlington County Beautiful Keep Dorchester County Beautiful Keep Edisto Beautiful Keep Fairfield Beautiful Keep Florence Beautiful Keep Georgetown Beautiful Keep Jasper County Beautiful Keep the Midlands Beautiful Keep North Charleston Beautiful Keep North Myrtle Beach Beautiful Keep Oconee Beautiful Association Keep Williamsburg Beautiful Kershaw County Clean Community Commission Orangeburg County Keep America Beautiful, Inc. Rock Hill Clean and Green Sumter County Keep America Beautiful SOUTH DAKOTA Keep Yankton Beautiful, Inc. TENNESSEE Keep Tennessee Beautiful Cleveland/Bradley KAB SYSTEM, Inc. Keep Blount Beautiful Keep Bristol Beautiful Keep Cocke County Beautiful Keep Coffee County Beautiful
Keep Fayetteville/Lincoln County Beautiful Keep Gallatin Beautiful Keep Greene Beautiful Keep Jackson Beautiful Keep Kingsport Beautiful Keep Knoxville Beautiful, Inc. Keep Loudon County Beautiful Keep Maury Beautiful Keep McMinn Beautiful Keep Roane Beautiful, Inc. Keep Sevier Beautiful Keep Tipton County Beautiful Keep Union County Beautiful Keep Washington County Beautiful Keep Williamson Beautiful Memphis City Beautiful Commission Metro Beautification & Environmental Commission (Nashville) Monroe County Beautiful, Inc. Morristown/Hamblen Keep America Beautiful System Scenic Cities Beautiful Cmsn./Chattanooga KAB TEXAS Keep Texas Beautiful Angelina Beautiful/Clean, Inc. Clean Galveston, Inc. Harlingen Proud, Inc. Keep Abilene Beautiful Keep Allen Beautiful Keep Alvin Beautiful Keep Angleton Beautiful Keep Athens Beautiful Keep Austin Beautiful, Inc. Keep Beaumont Beautiful Keep Big Lake Beautiful
Keep Brazos Beautiful, Inc. Keep Brownsville Beautiful Keep Brownwood Beautiful Keep Cedar Hill Beautiful Keep Colleyville Beautiful Keep Coppell Beautiful Keep Copperas Cove Beautiful Keep Dallas Beautiful, Inc Keep Denison Beautiful Keep Denton Beautiful, Inc. Keep Dickinson Beautiful Keep El Paso Beautiful, Inc. Keep Fort Worth Beautiful Keep Garland Beautiful Keep Grand Prairie Beautiful Keep Grapevine Beautiful Keep Greenville Beautiful Keep Haltom City Beautiful Keep Houston Beautiful Keep Irving Beautiful Keep Katy Beautiful Keep Kingwood Beautiful Keep Lake Jackson Beautiful Keep Laredo Beautiful Keep Lewisville Beautiful Keep Longview Beautiful Keep Lubbock Beautiful, Inc. Keep McAllen Beautiful, Inc. Keep McLennan County Beautiful, Inc. Keep Mesquite Beautiful, Inc. Keep Midland Beautiful Keep Muenster Beautiful Keep Nacogdoches Beautiful Keep Odessa Beautiful Keep Pearland Beautiful Keep Plano Beautiful Keep Port Aransas Beautiful, Inc. Keep Richland Hills Beautiful Keep Richwood Beautiful Keep Rosenberg Beautiful
Keep Rowlett Beautiful Keep San Antonio Beautiful Keep Sanger Beautiful Keep Sherman Beautiful Keep Southlake Beautiful Keep Sugar Land Beautiful Keep Temple Beautiful Keep Tyler Beautiful Keep Van Alstyne Beautiful Keep Waco Beautiful, Inc. Keep White Deer Beautiful Keep Whitehouse Beautiful Texarkana Clean Community Commission, Inc. Wichita Falls Clean County UTAH Keep Dixie Beautiful VIRGINIA Keep Virginia Beautiful, Inc. City of Chesapeake Clean Community Committee of Gloucester County Fredericksburg Clean Community Commission Hampton Clean City Commission Hopewell Clean City Commission Keep Buchanan County Beautiful Keep Norfolk Beautiful Keep Petersburg Beautiful Committee Keep Suffolk Beautiful Keep Wise County Beautiful Newport News Public Works Recycling
Portsmouth Clean Cmty. Cmsn. Prince William Clean Community Council Richmond Clean City Commission WEST VIRGINIA Keep West Virginia Beautiful Keep New Cumberland Beautiful - Make It Shine Keep Upshur County Beautiful - Make It Shine WISCONSIN Keep Greater Milwaukee Beautiful, Inc. WYOMING Keep Casper Beautiful INTERNATIONAL AND PUERTO RICO Bahamas National Pride Association Conserva el Encanto (Puerto Rico) Keep Bermuda Beautiful Keep Grand Bahama Island Beautiful St. Johns Clean and Beautiful (Newfoundland, Canada) Take Pride Winnipeg! (Winnipeg, Canada) The Keep Durban Beautiful Association (South Africa) * State affiliates in bold.
Sponsorship and Special Initiatives Keep America Beautiful gratefully acknowledges the following companies and organizations whose special grants and sponsorships significantly advanced our mission in 2006. KEEP AMERICA BEAUTIFUL’S GREAT AMERICAN CLEANUP™ The Great American Cleanup™, the nation’s largest community improvement program, mobilized more than 2 million volunteers in nearly 15,000 communities participating in more than 30,000 events. For the fourth consecutive year, President George W. Bush served as Honorary Chair of the Great American Cleanup. In 2006, Mrs. Laura Bush joined him as an Honorary Chair for the second year. National Sponsors American Honda Motor Company, Inc. Firestone Complete Auto Care™ & Tires Plus™ GLAD ForceFlex® Trash Bags from The Glad Products Company Pepsi-Cola Company The Scotts Miracle-Gro Company Sparkle® Paper Towels from Georgia-Pacific Troy-Bilt®
Waste Management, Inc. Wm. Wrigley Jr. Company Educational Partner Rubber Manufacturers Association GRAFFITI HURTS® Keep America Beautiful conducted the Graffiti Hurts® National Awards program for the third year, honoring three cities with recognition for the best and most innovative programs to combat graffiti vandalism. A new graffiti prevention poster with lesson plans was also developed in 2006. Krylon Products Group of The Sherwin-Williams Company CIGARETTE LITTER PREVENTION PROGRAM Ongoing support for the Cigarette Litter Prevention Program (CLPP) has enabled Keep America Beautiful to expand the CLPP to more than 50 communities, including pilot projects at parks, beaches and recreation areas. In addition, KAB expanded the program to include six members of the International Downtown Association. The CD Guide to Cigarette Litter Prevention was distributed to all KAB affiliates and to more than
1,700 individuals who requested it via the KAB Web site. Philip Morris USA CLEAN SWEEP U.S.A. Office Depot has expanded its commitment with Keep America Beautiful over the next three years to help develop KAB’s Web-based educational resources for grades 4-8. Clean Sweep U.S.A. (www.cleansweepusa.org) will receive a facelift in 2007, with additional lessons about litter prevention and beautification thanks to a grant from Office Depot. Office Depot’s support will also include marketing the revamped Web site. Office Depot WASTE MANAGEMENT COMMUNITY IMPROVEMENT GRANTS Waste Management, Inc., embarked on a 2006 “Think Green” program offering 35 community improvement grants to the KAB affiliate network, supporting a wide variety of stewardship, community outreach and education programs. This key support marks Waste Management’s continuing commitment to the quality of life at the community level. Waste Management, Inc.
ENTERGY ENCOURAGES CORPORATE VOLUNTEERISM Entergy Corporation entered into a relationship with Keep America Beautiful to provide grants totaling $37,000 to six affiliates for projects in areas where Entergy provides service to consumers. In addition, the partnership will enable KAB to involve Entergy employees in volunteer programs with approximately 25 local KAB affiliates. Entergy Corporation CANS FOR CASH: CITY RECYCLING CHALLENGE Keep America Beautiful partnered with Novelis and the U.S. Conference of Mayors for the 2006 “Cans for Cash: City Recycling Challenge” aluminum can collection competition. Cities that partnered with KAB affiliates were eligible for special grants. Novelis, U.S. Conference of Mayors KAB, BELLSOUTH PHONE BOOK RECYCLING BellSouth entered into a partnership with Keep America Beautiful to encourage telephone book recycling in BellSouth’s nine-state service region. Potential grants and resources will be made available in 2007. BellSouth Corporation
2006 NATIONAL CONFERENCE Hundreds of participants attended the 53rd National Conference, which took place in Orlando, Fla., and covered topics ranging from Crime Prevention through Environmental Design, special event recycling, graffiti abatement, measuring the economic benefits of “greening,” and more. Leadership Sponsors Anheuser-Busch Companies, Inc. Philip Morris USA Educational Sponsors The Coca-Cola Company Mrs. Louise N. Godwin & Family Environmental Sponsors American Honda Motor Company American Plastics Council ITW Hi-Cone Office Depot Owens-Illinois, Inc. Steel Recycling Institute Target Corporation Training Sponsors American Beverage Association BASF Corporation In-Kind Sponsors AT&T Stan Miller & Associates
Exhibitors American Recycled Plastic, Inc. ArcMate Manufacturing Corp., the makers of Orangutongs Morningstar Trading, Inc. Q-Star Technology, LLC Resourceful Bag & Tag, Inc. (Clear Stream) RMD Americas USA, LLC Stan Miller & Associates 2006 MIDYEAR AFFILIATES FORUM Mack McCarter, founder of Shreveport (La.) Community Renewal, delivered the keynote address on “Building Caring Communities” at the Midyear Affiliates Forum in Asheville, N.C. Other topics covered included the value of urban tree plantings, the results of recent American Forest & Paper Association/ KAB school paper recycling initiatives; how community groups can match their fundraising and program needs with the needs of the public; and how to avert cigarette litter through KAB’s integrated Cigarette Litter Prevention Program. Exhibitors ArcMate Manufacturing Corp., the makers of Orangutongs Q-Star Technology, LLC Reusable Planet, LLC Stan Miller & Associates
Windsor Barrel Works Butt Bag Systems, Inc. PAPER RECYCLING PILOT The American Forest & Paper Association (AF&PA) provided funding for a pilot program in five local and three state affiliates to increase paper recycling in communities. Additional training was presented at the Midyear Affiliates Forum on the “Benefits of Paper Recycling,” further educating affiliate leaders. American Forest & Paper Association
Corporate and Foundation Partners ENVIRONMENTAL STEWARDSHIP PARTNERS ($200,000 and above) Anheuser-Busch Companies, Inc. PepsiCo, Inc. Philip Morris USA Waste Management, Inc. Wm. Wrigley Jr. Company COMMUNITY IMPROVEMENT PARTNERS ($125,000 - $199,999) American Honda Motor Co., Inc. Bridgestone Americas Holding, Inc. The Clorox Company
Georgia-Pacific MTD Southwest Inc. Wal-Mart Stores, Inc./ Sam's Club Foundation EDUCATIONAL PARTNERS ($75,000 - $124,999) The Coca-Cola Company The Sherwin-Williams Company PROGRAM PARTNERS ($50,000 - $74,999) Koch Industries, Inc. United Parcel Service ENVIRONMENTAL PARTNERS ($25,000 - $49,999) American Forest & Paper Association Ball Corporation Comcar/Commercial Carrier Corp. Crown Cork & Seal Company, Inc. DDB Worldwide Comm- unications Group, Inc. Deloitte The Dow Chemical Company Illinois Tool Works Inc. KPMG LLP McDonald's Corporation NFI Industries Novelis, Inc. Office Depot Omnicom Group Inc. Owens-Illinois, Inc. PricewaterhouseCoopers LLP Rockwell Automation Steel Recycling Institute Watson Wyatt
VOLUNTEER PARTNERS ($10,000 - $24,999) American Chemistry Council Archer Daniels Midland Company BBDO Worldwide BellSouth Corporation BOC Gases CBS Credit Suisse First Boston Corporation Davis Wright Tremaine LLP Entergy Corporation Fastenal Company Fox Network Sales Graham Packaging Company, LP Hewlett-Packard Company International Flavors & Fragrances, Inc. Kaman Industrial Technologies Group Krones AG LatinWorks Marketing LP Luntz, Maslansky Strategic Research Major League Baseball Oracle Pactiv Corporation Plastipak Packaging, Inc. Shell Oil Company True Sales Company Zumbiel Packaging PARTNERS ($5,000 - $9,999) Ajinomoto Food Ingredients, LLC Alcoa, Inc. Aleris International, Inc. Amcor Pet Packaging American Beverage Association
Arnold & Porter LLP BCD Travel Best Buy Co., Inc. The Brunswick Public Foundation, Inc. The Business Roundtable Cargill Incorporated Caterpillar Inc. Coca-Cola Enterprises, Inc. Constar Inc. Corn Products International, Inc. Dart Container Corporation The Dart Foundation Dr Pepper/Seven Up, Inc. Haskell Huron Consulting Services Integrated Packaging Corporation Jones Day KHS USA, Inc. MeadWestvaco Corporation MEI Printpack Inc. Rehrig Pacific Company Rexam Beverage Can Company Siegwerk Ink Packaging Spear USA Target Corporation Tate & Lyle North America, Inc. Wiggin & Dana, LLP Wise Metals Group LLC MEMBERS ($2,500 - $4,999) Booz Allen Hamilton Inc. Dolco Packaging Corporation Mercer Human Resource Consulting Sonoco Products Company Tetra Laval Group YKK Corporation of America
SUPPORTERS ($1,000 - $2,499) Alcan Packaging Altivity Packaging, LLC BASF Corporation Berry Plastics Corporation Child Magazine Coin Acceptors, Inc. Givaudan Flavors Corporation Kilpatrick Stockton LLP Saint-Gobain Containers Silgan White Cap The J.M. Smucker Company Smurfit-Stone Container Corporation Mr. Louis M. Solomon Tetra Pak Inc. United Sugars Corporation Wastequip, Inc. Wireless Alliance DONORS (Less than $1,000) Corinth Coca-Cola Bottling Works, Inc. Houston Distributing Co., Inc. Merchants Distributors, Inc. Solo Cup Company Union City Coca-Cola Bottling Co., LLC Wilson-McGinley, Inc. INDIVIDUAL DONORS Ebby Halliday Acers* Lonnie and Mabel Acton Judd Alexander Dr. Harvey Alter Anonymous Elizabeth Avery Ruth and Edward Ayres Kelly and Andrea Babbit Mr. and Mrs. Jerald B. Bannister John F. Bard
Brenda F. Barger Wendi Bergstrom Chris Bigelow Robin Blut Bowling Family Foundation Suzy Brooks and Hannah Pertko Casey and David Brown Ronald G. Bruce Barry H. Caldwell Francine and Harvey Cantor Stacy and David Cantu Terri Cardwell Cecile Carson William C. Caruthers, Jr. Joyce Kagan Charmatz Lynn Cobb Marti Kolb Conner Mr. and Mrs. Christopher M. Connor Carolyn and Lee Crayton Gail Cunningham Toni Cunningham Donna Curtis Patricia and Larry Dennis Donna DeVito Anna Dooley Barbara H. Dorr Don and Mary Dufek Andrea Duncan Dunwoody Woman’s Club Inc. G. Raymond and Gay Morris Empson Bronwen Evans Dorothy T. Fabiano Michael A. Farriss Mrs. Neva Jane Fickling* Susan and Tim Flores Jeffrey R. Foote Pat Fordice* Carrie Gallagher Annabell Gallegos Timothy J. Gardner Carl Garner**
Patricia Gilder Louise N. Godwin* Nancy A. Grace Jo Guynes Erik Harkna and Tonise Paul Leigh M. Harris Bill Heenan Edith W. Heller Lise Herren Linda and Charles Holterhoff Sharla E. Hotchkiss* Chesley House Ruthe Jackson* Doris Jefferson Bill Johnson Junior Women’s Club of Wayne Larry Kaufman and Mary McNeel Keep Santa Fe Beautiful Tim and Pamela Knight Louise Koski James A. Kozlowski Demetrios Lazarikos Heather Dennis Link Angela and Joseph Lobato Meredith M. Lynch Becky and Tom Lyons Julia M. Marano Marie Marquez Grace Keegan Massinello Amy McDonald Arthur and Jo Ann McLendon John W. McNally Paul Miles Dr. and Mrs. Arthur Miller Martha Morgan The Jean and Maury Myers Foundation Bob and Deede Phelps Phi Theta Kappa— Alpha Sigma Zeta Chapter Phi Theta Kappa— Beta Iota Theta Chapter Jane Polson
Captain Lee Reiser U.S. Navy Ret. Sue Reyzlik Atrie Robinson Jolene and Eugene Roehlkepartain Daniel Rosales John E. Rosenow Kelly and Todd Rotkewicz Thomas H. Rowland Tom Salter Gerry and Pat Schnepf Stephen W. Schwartz Jeremiah J. Sheehan John Shellhorn Sue and Jim Smith Dyane N. Sonier Erin and Robert Steele Daniel K. Steen G. Marlin Stover Jennifer Stultz Thomas H. Tamoney, Jr. Florence E. Thompson Carolyn Tomlinson Marilyn J. Tubbs Howard Urban Robert Wallace Sandra Washington Mr. and Mrs. Anthony Webb John Weber Joanne and Stan Weik April Buther Wennerstrom Connie C. Wiggins Ann Wilson* Susanne and David Woods Boyd Yarbrough Sondra Yates Edie Yongue Mrs. Lyndon B. Johnson Award Recipient ** Iron Eyes Cody Award Recipient
MATCHING GIFT COMPANIES Argonaut Group H & R Block Illinois Tool Works Foundation Owens-Illinois, Inc. PepsiCo, Inc. Philip Morris USA The Sherwin-Williams Company IN MEMORY/HONOR In Memory of Wanda Abernathy Renee Roach In Honor of the City of Chesapeake Gail Bradshaw In Memory of Jennifer Conroy Fiona Conroy In Honor of Barbara Dorr Pat Fordice In Memory of Evelyn Dorr Joyce Kagan Charmatz and Lester Charmatz In Memory of Jana Freeman Cecile Carson In Honor of Carrie Gallagher Dr. and Mrs. Arthur Miller In Memory of Bert and Pearl Garner Carl Garner In Memory of Joseph Haskins Brenda Barger Stacy Cantu Joyce Kagan Charmatz Lynn Cobb Barbara Dorr
Leigh Harris Edith Heller Joseph Lobato Julia Marano Bob Phelps Jane Polson In Honor of Board of Directors, Keep Troup Beautiful Doris Jefferson In Memory of Zandra Dorr Klein Lee and Barbara Dorr In Honor of Lloyd Marrell Cecile Carson In Memory of William Elmer Mayer Ival and Lang Secrest In Memory of Mary Jane Harper McMillan Joyce Kagan Charmatz and Lester Charmatz Leigh M. Harris In Memory of Caroline Parker Jennifer Stultz In Honor of Bob Phelps Howard and Gelene MacDowell In Memory of Randy Reyzlik Sue and Ramie Reyzlik In Memory of Fred and Helen Schwartz Stephen Schwartz In Honor of Sue Smith Casey and David Brown In Memory of John C. Tubbs Marilyn Tubbs In Honor of Jim Walton Nancy Grace
Board of Directors Robin Blut Executive Director Keep Houston Beautiful Martha F. Brooks Chief Operating Officer Novelis, Inc. Michael C. Burandt President North American Consumer Products Georgia-Pacific Barry H. Caldwell* Senior Vice President Government Affairs & Communications Waste Management, Inc. John J. Castellani President The Business Roundtable Sherri Cochran Environmental Coordinator Keep Tupelo Beautiful Christopher M. Connor* Chairman & CEO The Sherwin-Williams Company Carolyn Crayton Executive Director Keep Macon-Bibb Beautiful Commission G. Raymond Empson* President Keep America Beautiful, Inc.
Michael A. Farriss* Senior Vice President Communications & Government Affairs Philip Morris USA Jeffrey R. Foote Director Environment & Water Resources Department The Coca-Cola Company Timothy J. Gardner President ITW Hi-Cone Eric Harkna* Senior Vice President BBDO Worldwide William M. Heenan, Jr. President Steel Recycling Institute Lise Herren* Executive Vice President & COO Anheuser-Busch Packaging Group James A. Kozlowski Senior Vice President & Chief Procurement Officer PepsiCo, Inc.
Joseph Lobato Executive Director New Mexico Clean & Beautiful
Ex-Officio Director Stanley G. Rosenbaum
Steven R. McCracken Chairman and CEO Owens-Illinois, Inc.
A. Maurice Myers
John Rosenow President The National Arbor Day Foundation
Directors Emeritus Stephen K. Lambright
Officers Ralph P. Scozzafava Chairman of the Board G. Raymond Empson President
Thomas H. Rowland*
Stanley G. Rosenbaum Treasurer
Ralph P. Scozzafava* VP - Worldwide Commercial Operations Wm. Wrigley Jr. Company
Thomas H. Tamoney, Jr. Secretary and Immediate Past Chairman
Thomas H. Tamoney, Jr.* Vice President & Associate General Counsel PepsiCo, Inc.
Gail Cunningham Senior Vice President, Keep America Beautiful Managing Director, Great American Cleanup™
Howard Ungerleider Commercial Vice President Plastics, North America The Dow Chemical Company
Richard D. Hofmann*
Richard C. Webel Chairman Environmental News Network, Inc.
Robert L. Langert Senior Director, Social Responsibility McDonald’s Corporation
Connie C. Wiggins Executive Director Gwinnett Clean & Beautiful, Inc.
Rebecca Lyons Senior Vice President, Training and Affiliate Services Susanne M. Woods Senior Vice President, Environmental Programs Heather Dennis Link Vice President, Development Robert Wallace Vice President, Communications *Members of the Executive Committee
Keep America Beautiful Staff Directory OFFICE OF THE PRESIDENT G. Raymond Empson President Donna DeVito Office Manager and Assistant to the President firstname.lastname@example.org TRAINING AND AFFILIATE SERVICES Rebecca Lyons Senior Vice President, Training and Affiliate Services email@example.com Sue Smith Director, Education and Training firstname.lastname@example.org April Buther Wennerstrom Director, Affiliate Services email@example.com
Grace Keegan Massinello Manager, Training and Affiliate Services firstname.lastname@example.org Cecile Carson National Trainer email@example.com Jude Austin Mailroom Supervisor firstname.lastname@example.org COMMUNICATIONS AND MEDIA Robert Wallace Vice President, Communications email@example.com Larry Kaufman Manager, Communications firstname.lastname@example.org DEVELOPMENT AND CORPORATE Programs Susanne Woods Senior Vice President, Environmental Programming email@example.com Heather Dennis Link Vice President, Development firstname.lastname@example.org
Lynne Brooks Director, Development email@example.com Meredith Lynch Associate Director, Development firstname.lastname@example.org Carrie Gallagher Program Director, Cigarette Litter Prevention Program email@example.com Bronwen Evans Program Manager, Litter firstname.lastname@example.org GREAT AMERICAN CLEANUP™ Gail Cunningham Senior Vice President, Keep America Beautiful Managing Director, Great American Cleanup™ email@example.com
Giving to Keep America Beautiful Keep America Beautiful is committed to educating and involving individuals in productive solutions that care for a community’s environment. Whether supported through an outright gift or a life-income gift, all Keep America Beautiful programs and services are made possible through the generosity and commitment of organizations and individuals. You can also find more information about Keep America Beautiful and the services and programs it provides by visiting its Web site at www.kab.org. If you would like to make a gift by using your credit card, make a gift of securities, receive information about Keep America Beautiful’s Planned Giving Program, or become a corporate supporter, please contact: Keep America Beautiful Development Office Keep America Beautiful, Inc., 1010 Washington Boulevard, Stamford, CT 06901 Attn: Development Office Telephone: (203) 323-8987, ext. 818
Eco-Audit The following environmental benefits were calculated by Mohawk Paper, based on the amount of recycled paper ordered for this project: 3,751 total pounds of paper, 100% post-consumer content, manufactured with wind power. 36.01 trees were preserved for the future
3,332 lbs. net greenhouse gases were prevented
25,506,800 BTU’s of energy was not consumed
1,692 lbs. of solid waste was not generated
103.98 lbs. of water-born waste was not created
15,296 gallons of wastewater flow was saved
Jason Smith Director, Program Development firstname.lastname@example.org Dorothy Fabiano Event Coordinator email@example.com
Design Taylor Design Printing Premier Printing Paper 100% post-consumer waste fiber, chlorine-free, manufactured with wind power. This review was printed using soy-based inks.