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____________________________________________ SECTION 1 How is Current Professional Coaching Methodology Advancing Keenan Van Zile’s Coaching?

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Why the use of Reflective Re-patterning (RR)? o The benefits to the athlete using RR

SECTION 3 Why does the Professional Athlete need Keenan Van Zile’s Coaching?

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SECTION 4 How is Keenan Van Zile’s Coaching different than Traditional Sports Psychology?

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SECTION 5 Examples of how Keenan Van Zile’s Coaching can help in an athlete’s life

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o Mind/Body o Financial o Life After Sports SECTION 6 PG. 11 -


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What to expect from a session with Keenan Van Zile’s Coaching o SUMMATION




How is Current Professional Coaching Methodology Advancing Keenan Van Zile’s Coaching? It is likely that you have heard of executive or life coaching since it is almost a $2 billion dollar global industry according to the 2012 International Coach Federation Global Coaching Study. What was once only available for executives and businesses has now grown to a profession where you have a coach specializing in every service. Within the professional expansion, the coaching core has also expanded.

Coaching defined: In the beginning, coaching was based on action where you would change your actions to get improved results. Then coaching expanded to include how the person thought about why an action was needed to make a change so the thought process was reframed. Another level is transformational coaching. It provides a method to view the perceptions that are held within and to change those perceptions, which cascade down in changing the thinking, and then the action is following and ending with the desired results. A transformational coach aids in the discovery of a person’s core beliefs and demonstrates how their interpretations or perceptions of those beliefs affect every aspect of their life.

Coaching has helped professional people assisting them in identifying their beliefs that affect them thus causing them to take the necessary action to elevate their performance in their work place.



The athlete can experience a similar effect on the playing field. When an athlete performs dismally, this affects the confidence level creating a faulty belief pattern that affects future performance. Keenan’s Coaching is designed for the athlete to eliminate stress factors surrounding performance or behavior instead of just managing them. Another area of coaching is that of energy modalities. According to one respected authority, Greg Warburton, it is described like this: ‘…science teaches us that your mind and body work together simultaneously, not separately. Further, brain science teaches us that thoughts are energy. Your thoughts don’t just stay in your brain. The energy of your thoughts travels into your body and affects your physical performance.’ Some of these modalities are Neuro-Linguistic Programming (NLP), Healing Codes, Access Consciousness and Emotional Freedom Techniques (EFT). These modalities are intended to alter the programs that are running in the mind by use of tapping on meridian points, using acupressure points or variations of hypnosis. An emerging intervention technique is Reflective Re-patterning (RR). RR embraces some of the NLP techniques, Applied Kinesiology and Tapas Acupressure Technique (TAT). Reflective Re-patterning was discovered and developed by Chris Milbank. Keenan’s Coaching takes advantage of both the dynamic of life coaching and movement of energy modalities. While his certification has been in life coaching, he has studied and used the energy modalities listed above and has developed his own methodology that is a variation of transformational coaching and Reflective Re-patterning.




Why the use of Reflective Re-patterning (RR)? Reflective Re-patterning can assist an athlete because the experiences the athlete faces leave emotions that become ingrained through repetitive thought subjecting an athlete into negative patterns. Furthermore, if the energy from the thought is not released from what the athlete has experienced then it will only compound into lowered confidence leading to continued poor performances. RR works on the mind’s program to change the energy in addition to working on the energy to change the mind’s program. As stated by Alexia on in describing RR: ‘It uses a psychological framework that uncovers deeply held unconscious conflicting values, negative emotions and belief patterns. By working at a deep level Reflective Repatterning clears the charge that creates the friction between these patterns leaving the receiver feeling calm, clear and stronger. Uniquely among intervention therapies, Reflective Re-patterning doesn’t only work with the self, but also with how those people and events around you affect you. This makes it truly holistic in approach and effect.’ RR’s main application and purpose is to be used to release any belief, emotion that surrounds being able to execute any function required playing the sport desired.

The benefits to the athlete using RR •

There are highs and lows of a season and of competition itself. When the athlete experiences RR session it will eliminate all energy around the epic ‘highs’ and the negative impact of the ‘lows’ of competition. This will create a state of neutrality or a balance between the ‘highs’ and ‘lows’.

Complications surrounding the performer or the internal physiology issues that the athlete faces will be completely eliminated. Confidence will be restored and the athlete will regain play with a renewed spirit.




Why does the Professional Athlete need Keenan Van Zile’s Coaching? Unlike the average person, the athlete’s programming is far more fundamental to their success. Within an athlete’s programming most would agree that the qualities that they possess are different from the regular person. Some of the qualities are at a high level of concentration, commitment, and ambition and are extremely driven to succeed. In addition, they should be highly motivated, mentally sharp, with a high level of self-esteem while remaining posed. They know the requirements of the sport and how to handle most situations on the playing field. They also possess feelings of entitlement that can come from all the hard work and self-sacrifice that they have endured to get to the professional level. While most of these qualities are admirable, they also come at a price for the athlete. Once they reach the professional level then their expectations and beliefs can cause conflicts within the athlete. The graph below shows how the cycle can begin with the core beliefs and then cycle outwards and in addition have behaviorism that is not conducive to the professional level of play shown in the outer circle. The yellow colored boxes are how Keenan’s coaching is able to help the athlete remain at their very best.



Consistent demand of high level of play creates pressure on the athlete where one mishap can offset an athlete’s internal mindset creating self-doubt or anxiety: • • • • •

• •

The fame of being an athlete; the pressure of being in the constant spotlight. Terrified of making any mistake, fear of ridicule by fellow players, the media and fans. A strong need to be “wanted” feel appreciated, by an organization, fans, media. They had better perform or else…less playing time, decline in salary or loss of admiration. The need to feel that their performance measures up in comparison to their peers; to their last year’s stat sheet; how much money they are worth versus other athletes or their previous yearly income. Injuries that may occur during any playing time and then the fear of it recurring Trying to have control over everything in order to keep it together but creating a cycle of negative behaviors from the stress of control.

The pressure to perform consistently is perpetuated by the standard the athlete has created for himself. This can also be seen as a motivating factor to maintain a certain level of performance and lifestyle gained by being a professional athlete. In another area, the athlete coming into the organization has to adapt to expectations and modes of behavior that are thrust upon him by the coaches, his teammates, the media and fans. If he doesn’t adapt then his career is limited. Besides being defined by the majority of the population as a professional athlete and accepting that role for himself, the athlete must also look beyond that and develop himself personally so that there is an understanding of himself beyond the sports arena.




How is Keenan Van Zile’s Coaching different than Traditional Sport Psychology? The major difference between Keenan’s Coaching and traditional sport psychology is time and ease of methodology. Traditional methods such as sports psychologist, psychiatry, relationship therapists, marriage counselors and addiction counselors require a lengthy commitment of time. Not to mention, those methods often take years to yields results. On a philosophical level, therapy views the client as broken and in need of repair. The therapist issues marching orders, leaving the client to their own devices as they try to implement the proposed solutions. In addition, traditional counseling and various forms of energy movement focus on just the negative situation. There is no attention to the positive side of the situation and no balancing out the negative and positive charge or polarities of the problem. This balancing leads to a permanent release of the problem and can be experienced through Reflective Re-patterning. Keenan’s Coaching believes this leads the athlete to an understanding that the answers are within their self thus the athlete is seen as intrinsically intuitive, intelligent and resourceful. Keenan’s Coaching properly practiced enables an athlete to become acutely aware of emotions, which affect action taken. This increases a true sense of mental awareness, which results in an improved ability to perform, identify problems and enables to recover. Within the traditional sports psychology the athlete will focus on building skills to combat a situation that will alter the behavior at hand. Taken from the Applied Sports Psychology Website are a few examples of how building a skill set is used for the following: • •

• •

Anxiety or energy management • Breathing exercises, progressive relaxation, meditation Attention and Concentration Control • Attention control training, techniques to expand awareness like performance and body cues Goal Setting • Emphasis on skill development, goal achievement strategies, regular goal evaluation Imagery, visualization, mental practice • Mental preparation, anxiety control, building self-confidence, arousal control Self-talk • Identification of negative or irrelevant thoughts, challenging these thoughts, creation of positive thoughts, substitution of positive thoughts for the negative thoughts

The above type of skill building only focuses in one dimension. Keenan’s Coaching is able to be holistic: understand from all parts an athlete is experiencing, as well as identifying the issue at hand in the current dimension. Listening to the athlete to identify perceptions of beliefs from another dimension like e.g. the past and links them together to permanently eliminate the issues while also clears how the people and events around you the athlete affect them. This is done with Keenan’s methodology born out of transformational coaching and RR. It is fast and efficient method without having to take valuable time away from the athlete and the chosen sport. Keenan’s methodology is able to eliminate the issue, which then enhances the skill set that the athlete already possesses. WWW.KEENANVANZILE.COM



Examples of how Keenan Van Zile’s Coaching can help in an athlete’s life Mind/Body In the athletic world any admission of fear, anxiety or depression is viewed as a display of weakness. Professional athletes because of their competitive nature are wary of any weakness and bury these serious threats to long-term professional success. One can look at the recent case of Lamar Odom who has recently stepped down from his position with the Dallas Mavericks. He has had a rough spell of deaths that have caused him great sorrow from his mother when he was young to his own son and more recently his cousin and then being a passenger in a vehicle that was involved in a death of a young pedestrian. This has affected his life and rightly so and it has now created a decrease in his playing ability on the court. Keenan’s Coaching allows the athlete to deal with these sensitive issues in a thoughtful manner aiding in the athlete’s progress. When an athlete has buried pain then it affects the selfefficacy of the person. Bandura (1994) described the following about self-efficacy: ‘Perceived self-efficacy is defined as people's beliefs about their capabilities to produce designated levels of performance that exercise influence over events that affect their lives. Self-efficacy beliefs determine how people feel, think, motivate themselves and behave. Such beliefs produce these diverse effects through four major processes. They include cognitive, motivational, affective and selection processes.’ When an athlete has faced great adversity and has seen a decline in their capabilities then with time they begin to have low self-efficacy and begin to dwell on their setbacks and are not able to recover in an expedient manner. This begins a spiral of downward motion as each setback increases the lowering of self-efficacy as the production of the athletes decline. Keenan’s Coaching can have the athlete look at where the spiral begins and address the perceptions and motivations that occurred that led to the beginning of the downward spiral.

Financial Money management has been a major problem for many athletes. Most of them experience the rush of a large lump sum of money for the first time in their lives. Many players decide to simply focus on playing, leaving their money management in the inexperienced hands of relatives or well-meaning friends. Others overextend themselves to prove they have “made it.” Sadly 78% of NFL players have been reported to go bankrupt after being retired for two years or are under financial stress due to joblessness or divorce and within five years of retirement, an estimated 60% of former NBA players are broke according to Sports Illustrated. Recently as reported in The Washington Post, retired NFL lineman, Warren Sapp filed for bankruptcy joining the list of other multimillionaire athletes such as Terrell Owens, Allen Iverson, Dennis Rodman and Lenny Dykstra. WWW.KEENANVANZILE.COM


Athletes who come into money when they did not have money before are propelled into a world of financial adjustments. In addition, the athlete has been driven to be the “professional” and they tend to not develop the “personal” inside. This accounts for the confusion and trust issues that develop when dealing with large sums of money and the lack of planning. They do not look at themselves as a business entity and only see a professional athlete. This creates an imbalance between having money and managing it correctly and being a human and knowing whom to trust in. Keenan’s Coaching can assist with balancing out the athlete so there is an understanding of which the athlete is beyond the playing field and how that assists the athlete in making sound financial decisions.

Life after sports When an athlete’s career is over, the transition into everyday life can be challenging. Especially if at retirement they have no plan for what comes next. The loss of admiration and financial gain that they experienced during their career can be a rude awakening. If money mistakes were made during their careers, the feeling of loss can be even more dramatic. Many athletes only viewed their world as a professional athlete and do not look beyond that entity. Their whole value is seen through those eyes and when no longer playing their self-worth is affected. For some athletes their value is tied to how much admiration they receive or how much money they possess. Keenan’s Coaching helps the athlete to realize that their true worth exists outside of these things, before, during and after their career. In conclusion, transformational coaching examines the perceptions of value, trust, communication and organization at every level of an athlete’s life. Even the smallest imbalance can lead to a lack of inner-peace. The goal for the athlete as they work alongside Keenan is to remove any internal obstacles that obstruct their way to success.




I am Keenan Van Zile I have always been involved with sports since I was a child. Playing sports was a source of empowerment that gave me a feeling of accomplishment, excitement and fueled a drive in me to be the best that I could be. I appreciated the value of sportsmanship and teamwork. I grew up knowing that my life would become interconnected with athletes and involved with working with various sports. My first path in life was to become a certified personal trainer. I then attended the University of Kansas and studied exercise science and later became certified through the National Academy of Sports Medicine. I have practiced as a trainer for the past seven years. Through personal training I realized that there were more obstacles facing a person who was trying to get in shape than just eating right and exercising. I understood from my experience as a personal trainer that the body, all its bones and muscles worked congruently together. Through many training sessions, my clients naturally expressed that it wasn’t the exercise but the key to why their body was in the shape it was due to how their life was at that present moment. I had a thorough understanding of the body thus achieving great results with clients already, but I felt that training was not enough. After months of studying I became a Master Life Coach this allowed me to work with people in their everyday lives. For me it completes the circle of transformation. I instinctively know the specific perceptions that are affecting an individual’s life even though they personally have a limited understanding of them. I am then able to offer an experienced, unbiased and professional view of the reality that athletes have created for themselves. By asking questions tailored for the athlete, I reveal the inter-environmental interpretations an athlete uses as a guide for all of their actions. I’m well versed in helping an athlete identify which beliefs are motivating factors in limiting performance and/or creating faulty recurring patterns of performance. This allows the athlete to become aware of his perceptions and how they can be changed to develop new ways of thought and behaving which inspires a new set of actions better suited to accomplishing the desired outcome. In addition, pro-athletes are gifted with a high level of athletic ability and body awareness. My coaching methodology however, rounds out the mind of the athlete as it harnesses the thoughts, emotions, and feelings of the athlete’s experiences on and off the field. It can be the successful marriage of the athlete’s body awareness, gifted athletic ability and what the athlete envisions his life to be. Knowing that time is money in the world of sports, my methodology allows for quick results in a short time frame without skill building. Instantly knowing and understanding what can work for the athlete or what needs to be eliminated is crucial to the timetable of the athlete.




What to expect from a session with Keenan Van Zile’s Coaching: Following is an example of what to expect during a session with Keenan’s Coaching. • • • • •

The athlete suggests what he/she would like to accomplish as the desired result. Keenan listens to the athlete and evaluates what the situation requires and suggests a timeframe. Specific questions are asked surrounding what the player is experiencing Complete elimination of current situation from the session The desired actions are realized which benefit the athlete

Summation My experience has taught me that clarity of emotions, thoughts, and beliefs improve all aspects of an athlete’s profession and life. These include performance, communication and accountability. I’ve personally been transformed by the inner-peace that can be achieved through transformational and Reflective Re-patterning coaching. Athlete-focused, Keenan’s Coaching is really about one thing: helping athletes understand their answer to their potential lies within themselves thus creating balance in their lifestyle both on and off the field.




Additional information: Applied Sport Psychology Bandura, A. (1994). Self-efficacy. In V. S. Ramachaudran (Ed.), Encyclopedia of human behavior (Vol. 4, pp. 71-81). New York: Academic Press. Brooks, M. (2012, April 04). Warren Sapp: The latest multimillionaire athlete to file for bankruptcy. International Coaching Federation (2012, February 6). International Coach Federation completes groundbreaking 2012 ICF Global Coaching Study. Torre, P. (2009, March 25). How (and Why) Athletes Go Broke. htm. Leachman, Alexia. Reflective Re-Patterning Milbank, Chris. Reflective Re-Patterning




For any coach, agency, agent, most of all athlete looking for that answer for their mental performance. Contact Keenan at info@keenanvanzile...