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Author : Donald A. Norman Pages : 347 pages Publisher : Basic Books Language : eng ISBN-10 : 0465050654 ISBN-13 : 9780465050 659

The Design of Everyday Things Eve n the sm art est am ong us can feel ine pt as we fail to figu re


out whi ch ligh t swi tch or ove n bur ner to tur n on, or wh eth er to pus h, pull , or slid ea doo r. The faul t, arg ues this ing eni ous —e ven libe rati


ng —b ook , lies not in our selv es, but in pro duc t des ign tha t ign ore s the nee ds of use rs and the prin cipl es of cog niti ve psy cho log y. The


pro ble ms ran ge fro m am big uou s and hid den con trol s to arbi trar y rela tion shi ps bet we en con trol s and fun ctio ns, cou ple d wit ha lack of fee


dba ck or oth er assi sta nce and unr eas ona ble de ma nds on me mo riza tion . The Des ign of Eve ryd ay Thi ngs sho ws tha t goo d, usa ble des ign is


pos sibl e. The rule s are sim ple: ma ke thin gs visi ble, exp loit nat ural rela tion shi ps tha t cou ple fun ctio n and con trol , and ma ke inte llig ent use of


con stra ints . The goa l: gui de the use r effo rtle ssly to the righ t acti on on the righ t con trol at the righ t tim e.I n this ent ert aini ng and insi ght


ful ana lysi s, cog niti ve scie ntis t Do n Nor ma n hail s exc elle nce of des ign as the mo st imp ort ant key to reg aini ng the co mp etiti ve edg e in


infl uen cin g con su mer beh avi or. No w full y exp and ed and upd ate d, wit ha ne w intr odu ctio n by the aut hor , The Des ign of Eve ryd ay Thi


ngs is a po wer ful pri mer on ho w— and wh y— so me pro duc ts sati sfy cus tom ers whil e oth ers onl y frus trat e the m. The Design of Everyday Things

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The Design of Everyday Things  

The Design of Everyday Things  

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