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SEPTEMBER 2013

“Fab Fall”

National Sales Call!


The Keaton Row Buzz


Fashion Icons Keaton Row Community || The Idea Joining Our Stylist

Emese Szenasy

Ann Brady

Lucky Magazine Clients: Michael Kors, Tibi, Target, Stylecaster, Beauty High, Lucky Magazine, Beso, Jenna Dewan-Tatum, and Jamie Chung.

PR at companies like Club Monaco and DVF.

Samantha Yanks

Editor and Fashion Expert, Gotham and Hamptons Magazines

Thomas Carter Phillips Celebrity stylist from LA relocated to NYC. Editorial: InStyle, Interview and W

Nicole Fasilino

Fashion & beauty editorials to celebrity cover photo shoots.


Tonight’s Agenda 1

Retail Partnership News!

5

Stylist Annie’s Personal LB Tips

2

Fall Trends We Love

6

Stylist Recognition

3

Stylist Promotions

7

What’s Ahead

8

Q&A

4

Meet Our Spotlight Stylist & Client


Meet the Team


Exciting Retail News:

Our Partners are Growing and so is your Keaton Row catalogue • Great mix of contemporary on trend brands • Mix of high low • Budget friendly • Good for sophisticated, working woman • Specialty sizes • High end • Tightly edited • Up and coming designer

~ 5,000 pieces to work with. MAKE IT WORK.


Key Fall Trends

Why Your Client and You will Love This Fall’s Trends, as much as we do

1

TRENDS : Something for Everyone

• Fall is the best Shopping Season • There are very versatile trends for this Fall that address all types of clients

2

MORE EARNINGS FOR YOU : • Higher Average Order Items = $75+ • Great Investment pieces

our favorites…. Here’s JUST A FEW of


Fab Fall New Client Extravaganza CREATE A FALL LOOKBOOK FOR NEW CLIENT(S) à EARN YOUR FIRST FAB FALL $50

We want to reward you for bringing on new clients, so we're ramping up your earnings! WHAT: For every $350 that the Clients YOU BRING ON spends, we’ll give you an *additional* FIFTY dollars!

WHEN: September 10-October 10 HOW: Create promotional Lookbooks, send messages, and always follow up!


Key Fall Trends Floral Dresses


Key Fall Trends Grey is the New Black


Key Fall Trends Swing Skirts


Key Fall Trends Texture


Key Fall Trends Oversized Coats


Contest Announcement: Instagram Contest #LivingInLeather

Instagram a photo of yourself or street style in KR Trend of Month @Keatonrow #livinginleather

EARN $100 GIFT CARD!!


Meet our Stylist ANNIE ATIENZA New York, NY Personal Stylist Joined: August 2013 **** Sales To Date: $4,000 Earnings: $500+ ***** Mentee Team Sales: $2k+


We are so proud of you, Annie!


We are so proud of Annie! The ABCs of dressing women properly:

Accentuate the positives. Balance the total look. Camouflage the negatives.


Meet Annie’s Client NADINE DEFOE KAMPOSOULIS New York, NY Client to KR Stylist Annie Atienza Senior Manager, Global Advertising & Creative Services at Avon


NADINES LOOKBOOK

Prep Rock

Take Park Avenue by storm in this crisp look.


NADINES LOOKBOOK Floral Edge

This look is the definition of a feminine powerhouse.


NADINES LOOKBOOK

Ladylike in Leather

Take Park Avenue by storm in this crisp look.


Meet Annie’s Client, Nadine Nadine’s Thoughts

WHY HAVING A KR STYLIST IS VALUEABLE: • 

Keaton Row service is 100% personal

• 

The styling advice is not editorialized but personalized for the individual not for the masses. Very own virtual Personal Stylist at the tip of your fingers Instant access to current trends and valuable tips on how to maintain your own personal style. Takes the time out of your busy schedule and makes shopping not only convenient but fun!

•  •  • 


Annie’s Tips: Creating Great Lookbooks LOOKBOOK BEST PRACTICES • Keep your first Lookbook to a 3-4 page minimum • Reuse same items in look • Keep it simple • Keep comments minimal • Re-use looks / favorite items • Reserve certain time of day to create Lookbooks • USE FILTERS (price, most recently added)


Annie’s Tips: Promoting Your Business with Lookbooks GET THE WORD OUT FOR EVERY LOOKBOOK -> MAKE THEM PUBLIC!! HOW?

Facebook

Blog

Email


Annie’s Tips:

Providing Clients the Best Experience with her Lookbooks REMEMBER, YOUR CUSTOMER… • Doesn’t know what else is in the catalogue • Doesn’t have a better alternative • Sees you as the authority • Is willing to invest for the right price • Is coming to you to NOT feel overwhelmed


Keaton Row Stylist Recognition

LET’S CELEBRATE YOUR ACCOMPLISHMENTS!


Top Sales in August 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

Caroline Jean Lauren Lili Samantha Emilie Hillary Ophelia Staci Denise Emese Nicole Darian Shennel Nicole Lisa Tracy

Maglathlin Caggiano Finney Morton Yanks Bartolome Biggs Chafigoulline Acquasanta Monaco-Marchewka Szenasy Verhalen Solimine Fuller Wilson Sligh Goodwin

20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

Leslie Nicole Angela Jenney Annie Leigh Ann Alicia Kendra Hilah Lauren Francine Krysta Christy Alma

Melton Fasolino Denae Cohen Atienza Profit Brady Linsey Stanton Lee Almog Cecchi Park Kerr Hanlon Mujezinovic

Tune into to the next National Sales Calls to see the numbers!


Our $100k Club in the Making 1 2 3 4 5 6 7 8 9 10 11 12

FIRST

LAST

Caroline Tracy Lauren Liz Jean Emilie Naree Nicole Staci Jenny Lili Darian

Maglathlin Goodwin Finney Wesley Caggiano Bartolome Kim Wilson Acquasanta Eisenberg Morton Solimine

Tune into to the next National Sales Calls to see the numbers!


Top Stylists

Caroline Maglathlin

Tracy Goodwin

Lauren Finney


“Spark Your Style”

New Sparkling Stylists

Spark Your Style:

Earn $100, when you sell $350 in your first 10 days

Super Spark Your Style:

Earn an extra $250, when you sell $1750 in each of your first two months. Total =$1750


“Spark Your Style”

New Sparkling Stylists FIRST

LAST

1

Francine

Park

2

Leslie

Melton

3

Ann

Brady

4

Hilah

Almog

5 6 7

Shannon Sydney Tania

Perkins Malain Sterl

8

Ashton

Mayne

9

Jennifer

Qian

10

Julianna

Joo

11

Sadie

Strassman

12

Jackie Rose

Fitzgerald

13

Caroline

Slattery

14

Rachel

Sumner

15

Liza

Collins

Tune into to the next National Sales Calls to see the numbers!


Featured Spark Your Style Stylist

Annie Atienza $4000+ Sales


In Closing…. Fab Fall Client Extravaganza

Spark Your Style Incentive for New Stylists

#LivingInLeather Contest for All Stylists

àGET 2 NEW CLIENTS THIS MONTH!


Staying in Touch: Your Stylist Dashboard + our FB Group

Lookbook Ideas

Contest & Events

Key Training Tools


Save The Date

October 8th, 2013 Keaton Row National Sales Call

Till then -- we cant wait to celebrate all the earners of Fab $50 and see your #Livinginleather trends! Yours in Style,

Cheryl & Elenor

Keaton Row September Nation Sales Call RECAP  

A summary of the National Sales Call presentation from September 10, 2013.

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