Issuu on Google+

INNER-CHANGE


ABOUT INNER-CHANGE INTRODUCTION TO MY THESIS PROJECT

THE MISSION OF MY THESIS IS TO INTRODUCE SIMPLE MOBILE SOLUTIONS FOR REPORTING USEFUL TIPS WHEN WITNESSING CRIME, WHILE INTERACTING WITH LOCAL LAW ENFORCEMENT.

Crime is a part of our daily reality and when it comes to speaking up about witnessing crimes, it’s obvious that there’s a disconnect between law enforcement and the community. Every community is entitled to a safe environment under the rules of law and system of justice. However, communities where poverty and crime are prevalent have lost faith in their ability to secure those rights. The goal of my thesis is to increase community support and stimulate interchangeable information crucial to personal safety and cooperation with law enforcement. Today’s wireless technology has basically redefined the relationship of communication in society. Currently mobile devices are only used to dial 9-1-1 to receive help during potential emergencies or for an actual emergency. Nevertheless, with modern technology and the implementation of my thesis, mobile devices can become extremely valuable when reporting a crime or crime tip.

Pg 01

>> ABOUT INNER-CHANGE


Pg 02


Reporting a tip anonymously to law enforcement is as simple as witness, capture, send.

Pg 03

>> ABOUT INNER-CHANGE


SIMPLE STEPS

01 Witness

02 Capture

03 Send Tip

Pg 04


MOBILE SOLUTIONS REDEFINING COMMUNICATION

It could become useful to send a text message tip, as well as capture an unlawful situation or criminal suspect and report them anonymously to law enforcement as video or picture messages. Given that many people would rather be anonymous when reporting crimes to the police, the ability for them to communicate using their mobile device is ideal especially if the individual is uncomfortable verbally explaining what they have witnessed. The police alone cannot achieve crime prevention. It is evident that they must work together hand-in-hand with the public to combat crime throughout the community. For that reason, law enforcement depends heavily on the assistance of the community to report crime tips. Since mobile technology is continuing to become more prevalent within younger generations, introducing them to my simple mobile solutions of interacting with law enforcement is a way for them to want to help engage in breaking the cycles of crime within their communities in an anonymous method.

Pg 07

>> MOBILE SOLUTIONS


STEP 1: User Captures Scene STEP 2: Data Sent STEP 3: Submitted Successfully STEP 4: Data Received STEP 5: Uploaded into Database

Pg 08


INNER-CHANGE MOBILE APPLICATION

THE FREE INNER-CHANGE MOBILE APP CAN EASILY BE DOWNLOADED FROM THE APPLE ITUNES APP STORE.

Pg 09

>> MOBILE SOLUTIONS


App Store > Utilities > Inner-Change

INNER-CHANGE Description San Francisco’s first crime reporting mobile application that supports the SFPD, combatting crime. — San Francisco Chronicle.

Your mobile device can become extremely valuable when reporting a crime. The ability to submit a valuable crime tip is now on your iPhone. While w criminal suspect, capture and report your tips anonymously to law enforcement as video or picture messages. APPLICATION FEATURES

Category: Utilities Updated Feb 04, 2010 Current Version: 1.0 3.1 (iPhone OS 3.0 Tested) 1.0 MB Languages: English Seller: INNER-CHANGE © Copyright 2010 Inner-Change. All rights reserved. Rated 12+ for the following: May also contain infrequent mild language, frequent or intense cartoon, fantasy or realistic violence, and mild or infrequent mature or suggestive themes, and simulated gambling which may not be suitable for children under the age of 12.

Witness Crime Scene: • Capture the situation(s) using your camera on your iPhone • Record a violent situation or criminal suspect with your iPhone • Submit text message tips using your iPhone • Contact your local law enforcement and specific investigative departments • Continue to become aware of your local surroundings Submit your crime tip: • Report your crime tips anonymously • Additional options submitting your comments • Optional follow-up after reporting your crime tip to law enforcement • Tips are automatically sent with Global Positioning System (GPS) information from current location • Photos are saved to iPhone camera roll INNER-CHANGE Web Site >

INNER-CHANGE — Support >

What’s New in Version 1.0

• Local law enforcement department contacts • Camera enhancements; New flash and zoom features

Requirements: Compatible with iPhone. Requires iPhone OS 2.2 or later.

Pg 10


01 Witness

02 Capture

03 Send


PHOTO TIP

TEXT TIP

VIDEO TIP

(((GPS))

Pg 13

>> MOBILE SOLUTIONS


Secure Access

INNER-CHANGE

DATABASE LOGIN ACCESS

SERVER NAME

:

SERVER LOGIN ACCESS GUEST USERNAME :

GUEST PASSWORD :

CRIME REPORTING MOBILE APP ENCOURAGING COMMUNITIES IN THEIR STRUGGLES

_LOGIN

DISCLAIMER: Inner-Change crime reports are sourced from local police departments. It is unlawfu can lead to fines and/or imprisonment. Decisions to move from or to a location are solely the respo not be held liable for such decisions or the results of such actions.

© 2010 INNER-CHANGE All Rights Reserved

ABOUT MOVEMENT APPLICATION SUPPORT REPORTING CRIME USEFUL NETWORKS

iPad

9:00

ENTER SITE

Saturday, March 27

LAW ENFORCEMENT SYSTEM OF

CRIME

REPORTS Copyright © 2010 INNER-CHANGE. All Rights Reserved.

INNER-CHANGE

slide to unlock

Pg 14


MARKETING STRATEGY EFFECTIVE COOPERATION WITH LAW ENFORCEMENT

THE INNER-CHANGE DATABASE HAS BEEN DESIGNED TO SERVE THE SAN FRANCISCO POLICE FORCES TO PROVIDE NEW STRATEGIES AND HELP EXPAND THEIR COMMUNITY SUPPORT.

Since I’ve designed my thesis to connect internally with local police departments, a major benefit of INNER-CHANGE is developing marketing campaigns specific to their perspective audiences and community. Building a positive image, that is recognized and trusted can help improve interchangeable information and community cooperation with local police. The marketing campaign was designed as a piloting project for the San Francisco Police Department. The marketing strategies developed for the indoor campaign in San Francisco are intended to promote my WITNESS, CAPTURE, SEND campaign and get the word out about the free INNER-CHANGE mobile application and services. This campaign reaches the attention of the first perspective audience of transit riders commuting to and from the city. It’s exhibited within the downtown Muni and BART stations.

Pg 15

>> MARKETING STRATEGY


Pg 16


THESIS DELIVERABLES WHAT INNER-CHANGE CONSISTS OF

01 Mobile Application for Reporting Crime 02 INNER-CHANGE Identity Standards Book 03 Main Website 04 Mobile Version Website 05 Promotional Pack

Pg 17

>> THESIS DELIVERABLES


TODAY’S DAILY REALITY

ACCORDING TO SFGATE, THE CRIMES IN THE CITY http://www.inner-change.org/aboutus

Crime is a part of our daily reality and when it comes to speaking up about witnessing crimes, it’s obvious that there's a disconnect between law enforcement and the community. The objective of

USING YOUR MOBILE DEVICE

POLICE CONTACT INFO

INNER-CHANGE

LAW ENFORCEMENT MUST WORK HAND-IN-HAND

ABOUT COMPANY

The police alone cannot achieve crime prevention. It is evident that they must work together http://www.inner-change.org/reportingcrime hand-in-hand with the public to combat crime

APPLICATION FEATURES

REPORTING CRIME

CONTACT

USEFUL NETWORKS

WHO WE ARE INTRODUCTION TO THE COMPANY

INNER CHANGE’S MISSION IS TO INTRODUCE SIMPLE MOBILE SOLUTIONS FOR REPORTING USEFUL TIPS POLICE CONTACT INFO CONTACT WHEN WITNESSING CRIME, WHILE INTERACTING WITH CRIME USEFUL NETWORKS LOCALREPORTING LAW ENFORCEMENT.

INNER-CHANGE

ABOUT COMPANY

APPLICATION FEATURES

USING YOUR MOBILE DEVICE

Crime is a part of our daily reality and when it comes to speaking up about witnessing crimes, it is obvious that there’s a disconnect between law enforcement and the community. Since crime happens without warning, the goal of our company is to help increase community support and stimulate interchangeable information crucial to personal safety and cooperation with local law enforcement.

TECHNOLOGY REDEFINING COMMUNICATION ON THE STREETS

WE HAVE REDEFINED THE USE OF MOBILE DEVICES As a company we collaborate our efforts and skills with local law enforcement departments and agencies to effect positive social change within the community. To be truly successful, we WITH MODERN TECHNOLOGY, TO BECOME EXTREMELY must connect with local police departments, their investigative and apprehension teams along with the community to deliver our organizational management tools to enhance overall VALUABLE WHEN REPORTING A CRIME OR CRIME TIP. communication, emerging trends and mobile solutions. REPORTING A TIP ANONYMOUSLY TO LAW ENFORCEMENT IS AS SIMPLE AS WITNESS, CAPTURE, SEND. With the INNER-CHANGE mobile application, it can become useful to send a text message tip as well as capture an unlawful situation or criminal suspect and report them anonymously to law enforcement as picture messages. Given that many people would rather be anonymous when reporting crimes to the police, our application gives them the ability to communicate using their mobile device, which is ideal for those individuals who may be uncomfortable verbally explaining what they have witnessed. It is evident that the police must work together hand-in-hand with the public to combat crime throughout the community. For that reason, law enforcement depends heavily on the assistance of the community to report crime tips. Introducing the community to our simple mobile solutions of interacting with law enforcement using our mobile application will help engage in breaking the cycles of crime within their communities in an anonymous method.

http://inner-change.org/mobile

Google

http://inner-change.org/mobile

Google

WHO WE ARE OUR MISSION STATEMENT

INNER-CHANGE’S MISSION IS TO INTRODUCE SIMPLE CRIME REPORTING MOBILE APP MOBILE SOLUTIONS FORINREPORTING USEFUL ENCOURAGING COMMUNITIES THEIR STRUGGLES

TIPS

WHEN WITNESSING CRIME, WHILE INTERACTING WITH LOCAL LAW ENFORCEMENT Available on the

App Store CRIME REPORTING MOBILE APP

DISCLAIMER: Inner-Change crime reports are sourced from local police departments. It is unlawful for any person to misuse emergency services. Violations can lead to fines and or imprisonment. Decisions to move from or to a location are solely the responsibility of the user of the application. Inner-Change may not be held liable for such decisions or the results of such actions.

ENCOURAGING COMMUNITIES IN THEIR STRUGGLES

ABOUTMOVEMENT COMPANY ABOUT APPLICATIONSUPPORT SUPPORT APPLICATION REPORTINGCRIME CRIME REPORTING USEFULNETWORKS NETWORKS USEFUL ViewFull FullVersion VersionSite Site View

2009INNER-CHANGE INNER-CHANGEAll AllRights RightsReserved Reserved ©©2009

Down load Code: JD982 0 APPINN J1ZU

unes.c : e at www.iT t on iTunes of chang free conten ws, free ad your or Windo for Mac To downlo Store. oad iTunes iTunes Enjoy. 1. Downl iately. and click Links. iTunes start immed Quick 2. Open ad will m under Redee Your downlo 3. Click below. the code 4. Enter

Available on the

App Store

CHECK OUT THE iTUNES STORE INNER

TO DOWNLOAD THE -CHA

NGE

om.

FREE APP  iTunes

CODE ON BACK

Pg 18


MFA Thesis Project Designed by Kamilah Dove


Thesis Brochure