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SODA PACKAGING PROJECT WORKBOOK kevin dench | Art235 | MW 2-4.45


overview

This project was to get us thinking in 3 dimensions. For most of the semester we have been dealing in 2 dimensions, but we had yet to actually build something. I think this was an attempt at that. We really had to be cognisant of the 3-dimensional relationships. We were given a word, something that we randomly chose and that was our theme for this project. My word was Automobiles.What we were then to do is start sketching all the ideas that we could gather about automobiles (or whatever the word was). We would then create 4 drink flavors and a carrier. We have just 3 weeks to do this, can it be accomplished? (of course it can, that’s a silly question.)

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Table of Contents overview

2

research

4

process sketches

28

digital variations

38

photos

50

comprehensive learning

51

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research

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process sketches

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digital variations

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photos

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comprehensive learning One of the most frustrating things about this project was trying to remove all the barriers and preconceived notions I had about what a soda package should have. I also had trouble trying to see all of it in three-dimensions -- but what did I learn? I learned a lot about what a package should be and what a package should not contain. I was so stuck trying to fill up the package because I had seen that so often on the shelves of supermarkets. It wasn’t until package design was described to me as poster design that it all finally clicked with me and I started thinking in better terms with what I could create. After my epiphany I started looking at package designs that were more minimalist, so that i could land someplace in the middle instead of going too far the other way. My tasks weren’t over yet, however. I had to take a closer look at how i was going to make my project look vintage. That was the hardest part by far. What I learned is that I needed to start thinking in terms of printing presses and machine pressed materials. I needed to start realizing that what the “vintage” look was, was more handdone work than anything. So i started to get really thick weights for the lines I was making. I didn’t want to have this drink about automobiles to look dainty. At the end of the day, i realized something about art in general, that even if you have never done it before, all that matters is your attitude going into it.

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Soda Packaging Project Process  

This is the project workbook. It has my process notes and research in it. It's how I got from roughs to finished product.

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