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SPONSOR PROPOSAL

You Talk I Bark

SOON TO BE A HOLLYWOOD MOVIE!

Connect Your Brand to the

$47.7 Billion Dollar Market of Pet Owners

You Talk I Bark

Dogs are social creatures. They get lonely if they do not have enough love, affection, attention and the company of a human.

scan my pet pls!

Kidz and K9’s

You Talk I Bark Blake “Top Dogg” Rashad, 1227 Rockbridge Road, Ste 208-211, Stone Mountain, Ga 30087, 855-777-9311, Sheila@youtalkibark.com, www.youtalkibark.com


CONNECT YOUR BRAND TO THE

$47.7 BILLION DOLLAR MARKET OF PET OWNERS • 63% of U.S. Households, 71 Million Homes Own a Pet • #1 Best-Selling Book on Amazon, Kindle, and Amazon Canada • Upcoming Feature Film with Impact Motion Pictures • On Toby’s Terms© brand reaches pet owners and animal lovers in the U.S., Canada, UK, Australia, and New Zealand • Exposure to over 30,000 people with On Toby’s Terms© members community, strategic alliances, social media, radio shows, live events, speaking and media tours • National and local press release campaigns spotlighting your company as brand-friendly to pet owners • Exhibitor opportunities, signage, and your company representatives at live events nationwide • Speaking opportunities at events with exposure to over 10,000 attendees • Product placement and branding at live events, video, and film festivals • “PAWtastic Award” with photo opportunities and media

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About the Founder, Writer of YOU TALK I BARK

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Sponsor Benefits

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Demographics of Pet Owners Key Facts Income & Purchasing Statistics Trends in Pet Ownership

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Ultimate Marketing Plan Upcoming Media for Maximum Visibility

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Testimonials

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Advisory Board and Strategic Alliances

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Present and Past Sponsors

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Charitable Partners: ASPCA and Humane Society

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Sponsorship: Year-Round Benefit Packages

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HOW DOES AN ORPHANED DOg AND AN Ex-CORRECTIONAL OFFICER TURN INTO AN AWARD-WINNINg VOLUNTEER TEAM? Charmaine Hammond had an extensive history working with conflict. As a Correctional Officer and Dispute Resolution Practitioner, she was very familiar with crisis situations and incredibly complex multi-layered disputes within families, communities, and corporations. She had witnessed and been through it all… that is, until she met a tail-wagging orphaned dog named Toby.

Who is Toby? With yellow tinged eyes and a cocoa brown coat, this Chesapeake Bay Retriever had nestled a place in her heart and destruction in her home. Between his severe separation anxiety leading to overturned furniture and unruly sporadic idiosyncrasies like destroying numerous toilets, Toby gave a whole new meaning to the word chaos.

Taming of the Pooch With the help of canine training and a heavy dose of

Kidz and K9’s

patience, Charmaine realized that this reckless pooch was opening her eyes and teaching her lessons about life. Toby was accepted into a pet-assisted therapy program, offering his unconditional love to patients at a local mental health care facility. With a loving gaze that goes right through you, Toby knew exactly what cracks needed filling in their hearts. With one simple nudge, lick, and glance he replaced those long standing voids even if just for a split second. Many patients who were reserved and even socially inept eyes brightened knowing that Wednesdays were Toby days. “He left me feel- ing like I had just been hugged.” Because of those moments, she knew that these lessons were meant for the world to savor.

An Inseparable Team With refreshing and innovative four-leg/two-leg presentations, this duo has enlightened and touched hearts across hundreds of stages. Enriching audiences about the importance of work/life harmony, self-awareness, commitment, and courage…Who knew that this canine’s story would solidify the importance of living with passion, at full strength, and treasuring each moment?

scan my pet pls!

Kidz and K9’s

You Talk I Bark Blake “Top Dogg” Rashad, 1227 Rockbridge Road, Ste 208-211, Stone Mountain, Ga 30087, 855-777-9311, Sheila@youtalkibark.com, www.youtalkibark.com


ABOUT THE FOUNDER, WRITER OF Y O U TA L K I B A R K Blake “Top Dogg”

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Blake Rashad and Tzarr Have Received National Media Exposure This famous hound has already been honored with the Chimo Project Reese Award for his volunteer work at hospitals, featured in Chicken Soup for the Soul, and has his own PAW Series (TOBY: Training Opportunities Benefiting You). A true media magnet, Toby has raised over $10,000 for charities such as the Humane Society and SPCA organizations. Blake Rashad with

It's Me or the Dog: How to Have the Perfect Pet by Victoria Stilwell ...

During an impressive 14 years as owner of Hammond International Inc., Charmaine continues her quest for enlightening through leadership development and transformational workshops. She was named as one of “Edmonton’s Top 27 Influencers” and nominated twice for the “Royal Bank Woman Entrepreneur Award.” Her work can be seen as a contributing writer to The Passion Test Daily Dose and as a beloved guest on numerous radio shows including CBC Radio, AM 1400 Coach Ron Show, Author Radio, Dare to Dream Radio, Bark Radio, and Dog Works Radio. As well as being featured with her furry companion on a myriad of television broadcasts including Global TV Edmonton, CTSTV, CTV, Shaw TV, and This Week in Books with Lisa Mandel Johnson.

Toby Will Be the Star of a Hollywood Movie Charmaine’s heart-warming novel, “On Toby’s Terms©”, chronicles the world wind adventures of Charmaine, her husband Chris, and Toby. Their story has already been optioned for a full length motion picture feature. California-based Impact Motion Pictures has bought the rights to the book and is in the process of creating a highly anticipated feel-good flick. Filming is set to be placed in the U.S. and Canada and will follow Toby throughout a four year time frame interplaying flashbacks and a reverse style format. With the help of Holly- wood magic, Toby’s magnetic charisma will finally be enjoyed by mass audiences on the big screen.

Future Pawprints Both Toby and Charmaine had experienced life behind bars: Toby in an animal shelter and Charmaine through her work in prisons. Free- dom and a place to call home have enabled Toby to share the healing components of love. He has volunteered his heart, the touch of his velvety paw, and time to countless people. “Toby accepts and em- braces peoples without question. If we could just do that in life, on the playground and in the boardroom, the world would be a better place.” Blake Rashad and Toby have become a vehicle to spread happiness and gratitude in the world…One pawprint at a time.

You Talk I Bark© • Blake “Top Dogg” Rashad 1227 Rockbridge Road, Ste 208-211 • Stone Mountain, GA 30087 • (855) 777-9311 info@youtalkibark.com • www.youtalkibark.com A portion of the proceeds will be donated to the Kidz and K9’s Foundation


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You Talk I Bark Blake “Top Dogg” Rashad, 1227 Rockbridge Road, Ste 208-211, Stone Mountain, Ga 30087, 855-777-9311, Sheila@youtalkibark.com, www.youtalkibark.com


Some promotional opportunities can include, but are not limited to: Be affiliated with a #1 Best Selling Book and upcoming Hollywood Movie Hyperlink on YouTube Channel: with over 5,000 hits Hyperlink on main website with over 7,000 hits per month Cross promotions Enhance your cause-related marketing by participating in a brand that empowers pet owners Exclusivity in your category Exhibitor opportunities, signage, and your company representatives at A m a z i n g P e t E x p o s events nationwide Promotion in Social Online Media with 4500+ fan base (Facebook, LinkedIn, YouTube, and Twitter) Branding on a national resource list Speaking opportunity at the events Option to provide premiums in show bags Free ad in program book Option to provide prize giveaways for contests On-site sales, sampling, and coupling opportunities VIP passes for staff and special clients Promotion in upcoming media Dedicated campaign with pre-marketing and follow-up promotion Email blasts to On Toby’s Terms© community Press releases to local and national media outlets Product placement in videos and presentations Endorsement seal and marks to use on your products and services Blake Rashad and Toby as spokesperson and “spokesdog” for your company Satellite tours “PAWtastic Award” with photo opportunities and media

scan my pet pls!

Kidz and K9’s

You Talk I Bark Blake “Top Dogg” Rashad, 1227 Rockbridge Road, Ste 208-211, Stone Mountain, Ga 30087, 855-777-9311, Sheila@youtalkibark.com, www.youtalkibark.com


KEY FACTS • Age Range is 30-70 years old • Mostly college educated • Pet ownership among single women is rapidly rising • Nearly half of pet owners, or 49.7%, considered their pets to be family members

US CENSUS

Dogs

Cats Percent of

households owning households owning

37.2% 43,021,000

32.4% Number of 37,460,000

Average number owned per household

1.7

2.2

Total number in United States

72,114,000

81,721,000

Veterinary visits per household per year

2.6

1.7

Veterinary expenditure per household per year

$356

$190

Veterinary expenditure per animal

$200

$81

INCOME AND PURCHASINg STATISTICS • Median Household Income is $60K - $100K • Women are 68% and Men are 32% of target market • 79% Caucasian, 9% Aboriginals, 7% Asian, and 5% Black and Hispanic • 89% of Women say they will spend the same amount or more on their furry friends in the next 12 months, while 24% plan on spending even more money • Given a choice between human or animal companionship on a deserted island, 13% of women opted for their pet... perhaps because 30% also said their pet is the best listener • 7 out of 10 Women between the ages of 18 and 49 own a pet (69%) • In the past year, 81% of Women pet owners have purchased their pets toys (66%), professional grooming (26%), organic food (22%), outfits (16%) and/or some type of spa service (4%) • Among Women pet owners, more than 2/3 buy their pets holiday or birthday presents (68%), 1/3 takes their pets on vacation (36%), and 20% percent dress their pets up • Women pet owners report having spent $160 on a gift for their pet (37% admit to having spent more than $100)

TRENDS IN PET OWNERSHIP • Pet Parents have a passion for living life to the fullest • Empty Nesters become extremely attached and spend disposable income on the family pet

scan my pet pls!

Kidz and K9’s

You Talk I Bark Blake “Top Dogg” Rashad, 1227 Rockbridge Road, Ste 208-211, Stone Mountain, Ga 30087, 855-777-9311, Sheila@youtalkibark.com, www.youtalkibark.com


• Upcoming Movie with Impact Motion Pictures, headed by Steve Hudis (trained with Stephen Spielberg)

Kidz and K9’s

• Randy Feldman, Get Noticed PR, will implement a promotional campaign • Launchof Children’sBookSeries(1stbook:TobyandHisHospitalFriends) • Video:YouTubevideos:Daily chronicleof Toby’sTourTails • Print: Del Mar Times, Calgary Beacon • HARO (Help a Reporter Out) submissions daily • 1-2 articles a month • 1 press release a week submitted to PRWeb.com • Submissions to Pet Blogs and Critter Communities • Radio: Fido Friendly, Bark Radio, Three Tomatoes Blog Talk, and Dog Works Radio • PAWsitiveRadio:Weeklyshowvia BlogTalkRadio • 5+ radio interviews per month • Seasonal tie-ins with Pet Valentines (Spring, Summer, Back-to-School, Thanksgiving, and Christmas) • Veterinarians Without Borders • Celebrity endorsements from Jack Canfield of Chicken Soup for the Soul, entertainer Rick Springfield, and others

scan my pet pls!

Kidz and K9’s

You Talk I Bark Blake “Top Dogg” Rashad, 1227 Rockbridge Road, Ste 208-211, Stone Mountain, Ga 30087, 855-777-9311, Sheila@youtalkibark.com, www.youtalkibark.com


TESTIMONIALS

“This is a heartwarming, funny, and self-reflective journey about life, love, lessons— and living with passion and purpose.” - Janet Attwood, New York Times bestselling author, The Passion Test- The Effortless Path to Discovering Your Life Purpose “Authentically moving. You will be different after reading this book. Charmaine provides exquisite life lessons, shows you humility on steroids, and offers new perceptions on the illusion of control - all through the experience of a beloved dog. A pure joy to read.” - Shawne Duperon, CEO ShawneTV, Six-time EMMY award winner “On Toby’s Terms takes you on an incredible journey. Charmaine and her husband are at their wit’s end. They are considering giving away Toby, away after he almost destroyed their home. In spite of many holy terrors, they knew that he was destined for great things. Toby became a therapy dog making an incredible mark on all the lives he touched. He taught them about let- ting go of perfectionism and true loyalty. This is an incredible story of never giving up on love.” - Linda Hollander, Wealthy Bag Lady “5 Stars. Not your everyday dog book. I loved the surprises, the life lessons, and the humility that this beautiful book offered. If you have a dog, know a dog or love a dog, you will love this book, too!” - Stephanie Staples, Chief Enrichment Officer at Your Life “I am a mother of four and it didn’t occur to me that a relationship with a dog could be as strong as the relationship between a parent and child. As I read On Toby’s Terms, I felt the same struggles and triumphs with love, frustration, faith, trust, fear, devotion, understanding and steadfastness in their family as I feel in ours. Anyone and everyone, regardless of your family dynamics, will fall head over heels with this book, this family and the underlying message; which is about devotion to helping one another find purpose and meaning in life and supporting those whom we love.” -Lisa Chell, Ultimate Clarity “A meaningful and moving story that we can all find truth in. Charmaine continues her journey being a positive contributor to the world.” - Justin Hines, Singer/Songwriter “Charmaine’s work ethic and passion for inspiring others is tremendous. She walks her talk and lives her life to fullest; gleaning life lessons and experiences. Through living full out along with her engaging bubbly personality, Charmaine inspires others to be more than they have ever been before.” - Kaytie Stack, Owner: K9 Awareness

scan my pet pls!

Kidz and K9’s

You Talk I Bark Blake “Top Dogg” Rashad, 1227 Rockbridge Road, Ste 208-211, Stone Mountain, Ga 30087, 855-777-9311, Sheila@youtalkibark.com, www.youtalkibark.com


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