Page 1

BRAND GUIDELINES

the

plantame


Our Mission

Our goal is to bring a great snack with a Dominican touch to the hungry masses.


Table of Contents The plantame logo The Logo Standard Logo Simplified Logos The Plantains Logo The Plantains Brackets Uses & Examples DON’Ts

3 4 7 9 10 13 14

Visual Guidelines Colors Typhography Guide Partnership Uses Pattern & Packaging

15 16 17 18


Our Logo

the

plantame


Standard Logo Parts:

-Always on the left of the brand name.

the -Left side plaintain bracket. -Always with peeling side up.

plantame -The brand name always inside the plaitain brackets in the standard logo.

-Right side plaintain bracket. -Always with peeling side down.


Standard Logo size breakdown:

e

Always use an “e” of space with the size of the “the” typeface, between the brackets and the plantame typeface.

ethe e

eplantamee Always use an “e” of space with the size of the plantame typeface, between the brackets. The “the” should be half the points as the platame typeface size and aligned at the left edge.

the

plantame

The “plantain bracket” should be the length from the “P” to the second “A” on the logo name or 6 characters long.


Standard Logo size breakdown: Keep the size proportianate as the size of the logo changes from big to small and viceversa.

the

plantame

smaller

the

plantame

the

plantame BIGGER


Simplified Logos For the first simplified logo, just remove the plantain brackets and use the typeface logo alone keeping the color scheme.

Simplified logo 1:

the

plantame

Same rules sizing rules apply to this logo.

Do not change typeface.


Simplified Logos Simplified logo 2: For the second simplified logo, just use the first simplified logo with a solid typace color. you can only use black or white fill stroke color. no other color may be use.

the

plantame

the

plantame


The Plantain Logo

This logo can be use to represent the brand in a instance that it is not possible to use

Never flip or rotate this logo.

Use a plantain of space between the plantain brackets to separate them.


The Plantain Bracket The plantain brackets can also be used as brackets on advertizing words or to empisize any kind of blurp or typeface.

ADVERTISING WORDS

Use the previous rules on page 3 to measure the spacing required and the size.

EADVERTIZING WORDSE

Never flip or rotate the brackets.


Uses & Examples For pictures or illustrations use a rounded white rectangle behind the logo.

the

plantame

the

plantame


Uses & Examples

Use another a plantain to determine the width of the rounded rectangle.

the

plantame

the

plantame

plantame

Sizes of the rounded rectangle.

For the hight of the round rectagle use the word on the logo plantame and use the hight of that to the last “M�.


Uses & Examples Always use the logo on the top or bottom left corner.

the

plantame

If the background is a tone of white. Then it is ok to use the logo without the rounded rectangle.


DON’Ts Incorrect uses of the logo.

the

plantame

Do not flip the plantains

the

X

X

Do not put strokes of the typeface

the

plantame

X

Do not change color of typeface

the

plantame

X

Do not dropshadow or any other effect on the typeface


Colors Logo color scheme. C: 37% M: 2% Y: 85% K: 0%

C: 0% M: 10% Y: 95% K: 0%

99CC66

FFCC00

C: 69% M: 63% Y: 62% K: 58%

C: 56% M: 44% Y: 92% K: 28%

333333

666633

C: 0% M: 19% Y: 100% K: 0% FFCC00


Typography Guide HELVETICA

the

plantame

Always use Helvetica for the logo’s typeface.


Partnership Uses With a partener logo, always use the plantame logo on the left with the other logo on the right.

the

plantame

the

plantame

OTHER LOGO

OTHER LOGO

Keep two plantains of separation between the logos.


Patterns & Packaging Plantain Pattern

This pattern can be use on tissue paper.


Patterns & Packaging Take-out Bag & Box


the

plantame

By Jose Heyaime

Jose heyaime finalstyleguide  
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