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Frill Seekers


Mission Statement Frill Seekers is committed to building a shopping experience with the world's best lingerie brands while offering captivating customer experiences. Frill Seekers wants all women to feel empowered by what they have on and embrace how magnificent they are.


The Art Everything in the form of a stamp.

The art used for Frill Seekers must remain black and white. While the scale may very they image must never be distorted or stretched. To balance the busy pattern of polka dots which is commonly used, the artwork must remain simple and clean.

DO have the image in only black and white.

DO NOT color the image in.

DO NOT distort the image.

DO NOT have the image in a different color.

DO NOT add any effects.


CMYK 100/96/0/25 RGB 122/215/194 Pattern solid white

CMYK 32/75/0/0

RGB 122/215/194

The Colors

The colors used for Thrill Seekers are black, white and currently, mint green. The colors may change but the white and black must remain the same. There is only the use of three colors at a time to keep consistancy and simplicity. Mint green is used because of its association with peace and calm and will be the color most commonly used.

CMYK 32/2/0/0

The other colors that may be substitued are consistant with the tone of the mint green. There are no vibrant, neon, or primary colors used. The colors used are soft, sophisticated and fashionable.


The Font Two main fonts.

Titles and Frill Seekers logo

Zipfino Regular

ABCDEFGHIJKLMNOPQRSTUVWXY Z 1 2 3 45 6 78 9 0 ! @ # $ % ^ & * ( ) _ +

a b c d e f g h i j k l m n o p q r s t u v w x y z

All other written text Minion Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + a b c d e f g h i j k l m n o p q r s t u v w x y z These are the only two fonts to be used with their corresponding purposes. No bold, italic, underline, strikethrough, stroke, or any thing extra may be added to them. The only overlapping that may take place is demonstrated in the logo. There is to be no overlapping of any other words or any other letters for any reason. The size must remain in proportion with the image. It must be large enough to clearly ready but not so large it is distracting. Reference the logo on the cover.


Frill Seekers The Bag


The Card

Frill Seekers

321 Prince Street New York NY 10010 (212)356-3885 inquiries@frillseekers.com

liberate, accentuate, and celebrate the woman you are.

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