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Selling a home today The Steve Kornspan Group Knowledge, Experience, & Marketing, Marketing, Marketing


What has not changed... The keys to selling a home 1) Price - KC area homes sell for an average of 97% of asking price 2) Condition - Clean, well maintained homes with neutral colors/decor sell for more, faster 3) Marketing / Exposure - Show a home to as many potential buyers as possible


What has changed? Where buyers look for homes


Today's buyer - There are fewer of them - There are well informed and selective - 30-50% are first time buyers - Typically, there are more homes on the market than a buyer can actually visit


Buyers benefits from the internet There are stories of people buying a home over the internet... Maybe it happens, but don't count on it. At any time, there are about 250 homes for sale in OP & Olathe priced from $200k to $250k The average buyer visits 11-15 homes before buying To save time and gas, the internet is used to sort out homes. Find the 10 best homes to go see.


What's most important on the internet? Photos, Photos, & More Photos! "Home Staging" produces better photos Where should the photos & video commercials go? EVERYWHERE! Web Exposure + Great Photos & Video = More Showings More Showings = A faster sale & better sale price


Actual Photos taken by agents (good & not so good)


Actual Photos taken by agents (good & not so good)


Actual Photos taken by agents (good & not so good)


Actual Photos taken by agents (good & not so good)


Actual Photos taken by agents (good & not so good)


Actual Photos taken by agents (good & not so good)


The Kornspan Group is different.. Making a home "Show Ready" First, we are Accredited Home Staging Specialists On many occasions, we engage Karen Mills of Interiors By Design, selected by her peers as the #1 home stager in KC. We engage a professional real estate photographer, who understands how to highlight your home's best features. We have dedicated staff to manage your home's total marketing program. Steve Kornspan holds a valid KS & MO Brokers License


The Kornspan Group is different... A Complete Internet Marketing Program No local agent or brokerage advertises their listings on more web sites than we do. Most agents' listings are not even posted on the Kansas City Star's Real Estate site. Based on Alexa Rankings, 2 of our websites are in the top 5 of all KC Realtors and 2 are in the top 10 of all KC Real Estate Sites. We receive thousands of visitors every month between SteveKornspan.com & KansasCityRealEstateReport.com For every client, we create at least 3 dedicated "Google SEO Friendly" web pages, with video web commercials, printable flyers and a driving map. Every home has a custom "smart phone website" KCSteve.com Every home has a video web commercial displayed on all major sites.


The Kornspan Group is different... Internet Marketing - Enhanced & Featured homes Currently the most visited US Real Estate website is Realtor.com, the most visited franchise broker site is Remax.com... We get your home on both. REALTOR.com "ENHANCED LISTINGS" - Not only are our listings advertised on Realtor.com, they are "ENHANCED". This allows up to 25 photos, a bold yellow banner around it and more. Click here for Sample REALTOR.com FEATURED HOMES - These are the homes that are shown at the top and bottom of the search pages. This actually doubles your home's exposure. We purchase ads in all our major cities. Click here for Sample


"Syndication" is displaying your home on the leading real estate sites


The Kornspan Group is different... Even the Yard Sign is unique Buyers communicate in different ways. We speak their language to provide them with information your home any way they prefer. SMS/Texting - We rent specific codes for your home. Potential buyers receive home info and a link they can see detailed home info right on their cell phone. They can even watch your youtube video on their phone. 24/hour info line - A toll free number with a dedicated extension. QR Bar Code - The latest technique take a buyer to the property website

Smart Phone Websites viewable on a smart phone. KCSteve.com


The Kornspan Group is different... Rules and Regulations are always changing - Education is the key


Because life is about giving back...


The Kornspan Group is different... Some Client Feedback “Steve’s ability to completely dominate the K.C. real estate market online has truly paid off when it comes to selling listings. His professional marketing background gives him the edge in closing deals—including the quick sale of my home for a great price.” - Karen M. “I was really impressed with the way you listed our home and feel like you helped us maximize our proceeds. Having the basement inspection done was the best advice anyone could have given us. After we put the inspection in the home for everyone to see, we had an accepted offer 3 days later.” - John M. “It’s always great day to buy (or sell) a home when you are with Steve. His positive energy and enthusiasm are contagious, and his patience with and attention to our needs is unmatched. Put simply, one could not ask for a better person and real estate agent to help them buy or sell a home.” - Dave S. “Steve is a hardworking, intelligent, sincere, knowledgeable and personable agent. He was on top of our sales deal from beginning to final closing. He was very good at making sure there were no slip-ups or mistakes by others involved in the process, several of which might have occurred if Steve hadn’t been on the ball.” - Rich K.


The Kornspan Group is different... In Summary

The Kornspan Group is an established organization dedicated to being leaders in the home selling business. Being leaders means staying apprised of the latest marketing techniques, technology, legislation and regulations that could impact our clients in any way. We work harder and study harder to make the entire selling process easier and more enjoyable for our clients.


Kornspan Group Marketing Homes