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MUSE Vogue UK issue October 2013 Georgina Gongora Daniela Perinova Harriette Read Rahel Yael Quirant Sebastian Sara Traverso Anneke van der Veer


COVER Vogue UK October 2013 will be a special edition, the cover will be a bit edgier than usual - the model is Anja Rubik, who has not been on the cover of British Vogue, wearing silver Balmain dress from autumn/winter 2013-2014 collection, smoking cigarette . We want to move from the “gossipy style� of the magazine to more sophisticated and high fashion. The photo will be black-and-white, Vogue sign in metallic/silver, with one highlighted cover line in magenta. All cover lines will explain what is covered in the magazine.




LE SMOKING. THE DEATH OF NICOTINE CHIC? Cigarettes have been a big part of society for over a century. Once considered as healthy,acceptable and fashionable,science caught up in the late 60s and they discovered it caused lung cancer and a host of health problems. This ensued banning cigarettes from children‘s movies, adverts, public places and thus it was frowned upon when featured in magazine editorials. One thing it has always remained though was chic - until now. A smoking man is considered strong, manly and successful. Women feel strong, independent and chic, resulting in the creation of Vogue slim cigarettes (nothing to do with the magazine, but just the symbol as one) and pink packed fags, appealing to the discerning, modern, insouciant woman. But what is it about cigarettes, that makes the other sex seem so attractive? Every “nicotine chic“ shoot focusses on the lips, making them seem pouty and sensual - alluring and inviting. Through the ban of cigarettes in many public places, smokers have became more antisocial since having to leave the establishment for every lit up fag. Does this mean the end of nicotine chic? Have cigarettes become bourgeois?


ISABELLA BLOW Isabella Blow, former fashion editor of magazines (i.e. US Vogue, Tatler, Sunday Times), consultant, muse and nurturer of young fashion designers. Blow began her career as assistant of Anna Wintour at Vogue US and is known for her unique and distinctive style and talent of discovering new fashion talents as McQueen, Treacy, models such as Sophie Dahl and Stella Tenant, and her cooperation with major photographers like Steven Meisel and David LaChapelle. Close friend and distant relative Daphne Guinness bought, after Blow committed suicide in 2007 suffering from depressions, the entire wardrobe, and founded the Isabella Blow Foundation, which promotes fashion, encourages young talents, and supports charities promoting mental health. After her death, McQueen and Treacy dedicated their spring/summer 2008 collection to Isabella Blow. Isabella Blow: Fashion Galore exhibition at Summerset House in London from November 20th till March 2, 2014 will display more than 100 pieces of Blow’s personal wardrobe, including pieces from Alexander McQueen, Hussein Chalayan, Julien MacDonald and Philip Treacy.



 Fashion Story "Blue Blood" We are aiming for a 8 page spread and then 3 pages for introduction image and article on Anja Rubik.

Model Anja Rubik at NEXT. Anja is the perfect embodiment of sexy and demure. She can showcase any look we put on her.


Fashion Editor

Balmain Guiseppe Zanotti Givenchy Tom Ford YSL makeup Gucci Ralph Lauren Dolce and Gabbana Christopher Kane Lanvin Balenciaga Alexander McQueen Proenza Schouler

Francesca Burns Clothes will include designers such as Givenchy, Gucci, Christopher Kane, Proenza Schouler, Alexander McQueen with the emphasis on Autumnal textures such as lace, leather, velvets, deep jewel tones, furs and accessories such as gloves, hats, clutches, boots and stockings.

Photographer Terry Richardson We are going for a sexy yet grungy aesthetic, to showcase the AW13 collections which Richardson is adept at shooting. Shooting in Loseley House will ensure we retain that "dark arts" glamour that has been showcased on the runways. Inspirations for this shoot are Met Gala 2013, jewel tones, 70s acid rock; David Bowie, gargoyles, dark gothic glamour, royalty and aristocracy, glam rock.

Hair Eugene Soleiman Eugene is perfect for creating a wild yet polished look, as if Anja has come from a spot of exertion in the stables. He will use extensions in Anja's hair so it looks long and luscious and the blonde will contrast nicely against the deep hues and textures of the garments. Make-up Charlotte Tilbury Make-up is to look fresh and dewy with emphasis on smoky eye, and an occasional jewel tone lip in conjunction with beauty advertisers for the AW13 season. Skin and limbs are to remain quite pale.

Location: Loseley House in Surrey. The present house was built between 1562 and 1568 with stone brought from the ruins of Waverley Abbey. The new house replaced a smaller one which Elizabeth I declared was not 'adequate' for her to visit and requested something larger be built. The great hall is the principal room containing panelling from Henry VIII's Nonsuch Palace, a minstrel's gallery, carvings by Grinling Gibbons, panels from Henry VIII's banqueting tents and a collection of royal and family portraits. The drawing room has a gilded ceiling decorated for James I's visit and a chalk fireplace. The carvings above the library fireplace (dated 1570) commemorate one of Elizabeth I's visits. Sir More's room contain an 18th century Vauxhall mirror. Two bedrooms named the King's Room and the Queen's Room were used by James I and Elizabeth I respectively. The house contains one of the few paintings of Anne Boleyn, and is perfect to shoot in.


Fashion Story "Hitchcock’s Woman" We are aiming for a 6 page fashion spread.

Fashion Stylist Lucinda Chambers Hitchcock heroine: clothes including AW 13/14 items, featuring designers such as Miu Miu and Stella McCartney, put together hair, overknee skirts, fur, womanly ‘suits’

Model Erin Wasson at IMG. This multi-faced model with a signature beauty mark, will give that little naughty look to pictures by putting her into this Hitchcock kind of fashion

Photographer Patrick Demarchelier

Patrick is   really   good   in   the   studio   shoo3ng,   expressing   the   sexiness   and   femininity   of  the  model.   He  is  perfect  for   bringing   that   Hollywood   glamour   of   the   40’s.


BIBI VAN DER VELDEN - HOLLAND Bibi is known as a sculptor, jewelry and fashion designer in her own right. Bibi has boundless energy and a strong sense of adventure. In her search for the perfect materials for her art, she has found herself all over the world. Her sense of fun and sharp appreciation of everyday beauty, mixed with a love for travel and sculptural form, has fueled her designs into globally acclaimed and desired works of art. Where you can buy Bibi internationally:

MARTINA SPETLOVA - CZECH REPUBLIC Martina joined the fashion course at Central Saint Martins and graduated from the MA in 2010 with a distinction. Her final collection was selected for the prestigious Central Saint Martins catwalk show, part of official LFW in February 2010. Solidifying her signature patchwork approach, Martina expertly mixes bold block colours of textiles and leather. She won a number of awards including Chloe Textile award 2009 , recipient of L’Oreal professional bursary during her studies and also finalist of ITS9 competition in Italy. Martina now has her studio in London, selling within UK and Italy, or online on

FAUSTO PUGLISI - ITALY The Sicilian designer who is loved by the international press presents his latest collection openly inspired by punk and English tartan. He refers to Kubrick and De Palma for the atmosphere of his show, adding the rich embroidery that characterise his style. Where you can find him :;

JOSH GOOT - AUSTRALIA Josh Goot is an upcoming Australian designer known for his graphic prints and technology within a garment. Currently based in Sydney, he is stocked internationally with Moda Operandi, Net-a-Porter and


Lena Hoschek‘s label was founded in 2006 in Austria and has expanded ever since, shipping worldwide. Style: Think retro, street style burlesque and a red lip. Hugging the female hourglass shape, making her cuts fit anyone. A modern take on the 50‘s without the need to follow current trends.




Article on Alexa Chung and her first book, no focus only on fashion, get to know her inspiration, plans, etc As Chung‘s book will be about what she is best at - visuals - we can look forward to many types of inspiration, not only written. Pictures and drawings which are mixed up with text in order to create a portrait, which at the beginning had no intention of being autobiographical, but will in the end have a lot of personal touch.



BEAUTY FOR WINTER Nail trends for winter: Metallic, matte, coloured pearls and gems. Play around with nail colors, but instead of highlighting your ring finger, the index finger is put on the spot now. On the runway was a strong trend of tinting your fingers aswell. Just a question of how handy it is? For a day to night look apply the reverse French manicure (refer to picture).  Winter care is the A-O for beautiful hands and nails! Keep your cuticles moist by applying oil (Ill cuccio naturale €10,-) and your hands nurtured with Kiehl's hand cream. Through the cold weather and the dry air of heating, chipping nails and itchy hands are the price to pay for not taking care. For the lazy ones among us, try the hand treatment by Dior (€35,-) and apply a thick coat over your hands and nails and leave over night with cotton gloves. 

BEAUTY FOR WINTER Skin winter SPF is just as important during the winter time as in the boiling hot summer. Through the reflections of snow, water and other conditions, sun screen is a must! Even though we feel it is not warm enough to put on some good SPF, our brains are tricking us as the sunbeams go just as hard on our skin. After applying the SPF make sure you choose a lighter make up powder or cream than in the summer, as your skin will look more pale.  Eyes: Keep it simple and metallic. Just as for the nails, metallics are in trend for make up this season. Shock with excessive mascara (Chanel €35, Yves Saint Laurent €29). Apply 3 coats with 10 seconds drying time in-between each. For a night time look opt for a squared smokey eye - geometrical shapes are the way to go.  Lips: Matte, matte, matte. Enough said.


ACCESSORIES REPORT Reportage and an interactive montage of the Autumn/ Winter 2013 - 2014 accessories report. Editors from the magazine will pick their favourite accessories from the Fall presentations and justify their choices, why it updates their winter look. It will provide content and complement the market pages in the physical magazine, in line with key advertisers. See example below. Vogue's Jewellery Editor Carol Woolton “For this season, I am really going for a demure, sexy yet insouciant French woman vibe; the Lanvin and and Givenchy woman's incarnate. I would love a Lanvin "happy" necklace and would team with a cute shift dress, some thick stockings and some Ferragamo knee high lace up leather heels. C'est chic! As arm candy, I'm going to upgrade to a Givenchy plaited leather Antigona which will fit all the essentials; Lanvin flats, YSL lisp stick, and my every present bottle of Evian.“

BEHIND THE SCENE Reportage on the main fashion story in the form of a video on set. The video will highlight and show outtakes from the actual shoot, it will deliver high quality footage of Anja getting her makeup done, makeup tips from Charlotte Tilbury as she applies the latest makeup collections. A close up and quick examination of the looks of season and why we are shooting them for the magazine. Fashion editor Francesca Burns will justify fashion choices and tell us why she loves the latest looks of the season and how she is going to style them on Anja. Â The video will take a tour of Loseley House, portraying the environment that we are shooting in and showing the mis-en-scene. Banter between the crew and the model will provide highly entertaining footage which will double as advertising for key brands.

GUEST BLOGGER Yasmin Sewell; Fashion forecaster and Retail Consultant who writes a blog for is going to the guest blogger from London Fashion Week S/S 2014. She will write a daily column while fashion week runs, detailing her schedule and favourite events from the fashion week calendar. She is beautiful, articulate and particularly passionate about London fashion, so she is a perfect voice for the magazine's digital platform. The daily column will benefit from her insider knowledge and funny, inclusive style of reportage. Some personal images of hers will run alongside the column, with snippets of explanations providing a real insiders view to fashion week coverage.

HOW TO WEAR TRENDS An overview and photo montage of "how to wear" some of the winter trends that have been featured in the October issue. Key advertisers will be featured and will provide content that complements and future enhances the market pages from the magazines. For "how to wear fur" we will show images of girls on the street wearing fur particularly well and will show product from advertisers such as Tom Ford, Prada, Louis Vuitton and Versace. Quotes from key fashion industry insiders on how to wear fur will complement content from the magazine and provide a platform for advertisers.

STREET STYLE FROM LONDON FASHION WEEK Our guest photographer Phil Oh from cult website Street Peeper will shoot a street style gallery from London Fashion Week. Focussing on looks worn by show goers particularly of note.

TRAVEL Linking in with the article on the 5 up and coming designers from around the world, we are doing a travel feature on each of the cities that we have featured; Sydney, Prague, Vienna, Milan and Amsterdam. A Vogue's must sees and must does for each city, (places to eat, shop, hotels, spas, shopping and special experiences). The feature will link to Conde Nast Traveller website and provide key digital support from the Conde Nast platform where the reader can then book flights or enquire about those countries. We will link designers profiles and a special insider knowledge of those cities; with their favourite spots to eat, shop and party etc.

WHERE TO SHOP ONLINE A piece focusing on the online shopping experience. We will focus on designers websites and then multi channel platforms such as net-a-porter, louisaviaroma, It will link in with all the products that we have featured in the magazine and the digital edition so it is just a one stop click to purchase the items, and this will generate revenue for the magazine.


FASHION STORIES Balmain Guiseppe Zanotti Kurt Geiger Givenchy Tom Ford YSL Gucci Ralph Lauren Dolce&Gabbana Christopher Kane Lanvin Balenciaga Proenza Schouler Alexander McQueen Celine Oscar de la Renta Stella McCartney Miu Miu Philip Lim FASHION MARKET PAGES Fendi Marni Versace Proenza Schouler Chanel Saint Laurent Celine

BEAUTY perfumes - new launches - Balmain, Marc Jacobs, Tom Ford Kiehl’s hand cream Dior hand treatment Chanel mascara, lipstick YSL mascara OTHERS Isabella Blow exhibition - Somerset House Alexa Chung book Net-A-Porter Louisa Via Roma CONDE NAST ADVERTISING Digital - visit Subscribe CN College

ADVERTISERS THAT ADVERTISE ALMOST EVERY ISSUE (combination of ready-to-wear/ accessories/ cosmetics to introduce the products for autumn/winter 2013 - 2014) Louis Vuitton, Dior, Prada, Saint Laurent, Calvin Klein, Burberry, Bottega Veneta, Lowe, Salvatore Ferragamo, Marc Jacobs, Jil Sander, Kenzo, Michael Kors, Nina Ricci, Isabel Marant, Hugo Boss, Guess by Marciano, Chloe, Valentino, Emilio Pucci, Hermes, Comme des Garcons, Swarowski, Mulberry, Juicy Couture, J Brand, Diesel, Topshop, Sportmax, Alexander Wang, Longchamp, Paul Smith, Vivienne Westwood, Rag&bone, Pepe Jeans, TopShop, UGG, MAC, Lacoste, Jason Wu, DSQUARED2, Moschino, Missoni, Leon Max, Alberta Ferretti, 7FAM, Toni&Guy, Pinko, Estee Lauder, Lancome, Clinique, Tiffany’s, Cartier, Bulgari

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