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Kelly Ferguson Cal State LA Redesign Process Whats Wrong:

Audience:

Info Architecture type in nav bar isnt all the same size, bigger = more important? everything on the body page is basically the same size except headlines are bigger and diff color red headlines with only blue links under them only centered text strange small column on the right (nothing useful in it) some links dont go anywhere

Current Students need to know contact info for people, locations events going on course guides for majors/minors schedules, clubs etc

Navigation navigation bar moves as you scroll the links could be organized better

Prospective Students/Parents news events clubs facilities, equipment avalible courses admission requirements contact information

Identity the type is inaproptiate- typeface choice, color, text alinment doesn’t fit the graphic identity guide lines- color, typeface

Grad Students how to apply financial aid contact info research areas

Other has the amount of visits, not necessary, it doesn’t even work picture of the building not the best choice of imagery

Faculty news

Mood Board: scientific imagery- interest people clean, organized layouts- easy to fin info abide by the cal state la identity guide lines


Original Structure (below)


Redesigned structure (right)


Wireframe Header with image and logo Links | Links | Links | Links | Links | Links | Links | Links | Links | Body Copy Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah

Links Links Links Links

Footer Links | Links | Links | Links

Cal State LA Physics Website Redesign The original Cal State LA physics website is unsightly and unorganized. To enhance the site, I reorganized the information architecture, added hierarchy and included interactive effects (such as a drop-down menu and scrolling image gallery). I made the website visually engaging by adding a ribbon looking element throughout the pages and by making the header more appealing, I also made sure to abide by the Cal State identity guidelines.


Cal State LA Physics Website Redesign  

My process work and the complete set of "before and after" shots.

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