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July 2012

The official publication of the Embassy of the Republic of Korea

I am delighted that the Philippines and Korea continue to deepen and broaden their political, economic, and cultural relations. The second quarter of the year has indeed produced significant outcomes in our bilateral partnership. Last April, the Philippines stood united with the international community in supporting the Korean government’s endeavor to maintain peace and stability on the Korean Peninsula and beyond, condemning a series of provocations of North Korea, including its failed missile launch. The Philippines also issued a statement urging North Korea to abide by the relevant UN Security Council Resolutions and abandon its existing weapons of mass destruction and ballistic missile program. Furthermore, our trade and investment relations continue to advance. Korea remains supportive of the Philippine government’s goal of improving the business environment in the country. In particular, the Ease of Doing Business (EoDB) project, which the Korean government has been pursuing in developing

countries, provides a valuable opportunity to examine the best practices and review existing contract systems in participating countries. Held last May in Manila, the EoDB Workshop identified key areas by which the Philippines can work on in order to improve its contracting system and thereby, attract more foreign investors and promote economic growth. In addition to the developments in our diplomatic and economic ties, I am also delighted about the achievements of our two countries in the aspect of our cultural relations. The Korean Cultural Center (KCC), which is celebrating the First Anniversary of its establishment this July, has made considerable contributions in fostering greater cultural exchanges in the areas of arts and literature. In the forthcoming months, I am confident that the KCC will provide greater opportunities for interaction between our two peoples and encourage an even deeper appreciation for Korean culture. Last but not least, I am hopeful that the launch of the Korea Tourism Organization last May will further promote Korea in the Philippines and connect our two peoples more closely together. Thank you very much.

Korea Tourism Organization inaugurates Manila Office

To reinforce the collaboration for tourism exchange, the Korea Tourism Organization (KTO) launched its Manila office last May 30 at the Sofitel Plaza Hotel. “In recent years, our two countries enjoyed a very dynamic people-to-people exchange. Last year, almost one million Koreans visited the Philippines, ranking first and contributing the largest tourist arrivals by nationality.” Ambassador Hye Min LEE said in his speech. “At the same time, more Filipinos became interested to learn and visit Korea, with Filipino visitors to Korea reaching over 300,000 in 2011.” KTO also held the Travel Mart with 17 local and international airlines in participation as well as representatives of travel agencies from Korea. Charm Lee, President of KTO, was in the country to witness the event.

The launch of KTO Manila is hoped to bring encourage more Filipinos to travel to Korea. Leading the inauguration were Ambassador Hye Min LEE (fourth from left), DOT Usec Daniel Corpuz (third from left) and KTO President Charm Lee.

“As I have been hearing, the Korean wave is currently very popular in the Philippines. I feel that this is the very right time to install our branch office here in the Philippines and promote Korean culture and tourism.” Charm LEE said. Also in attendance were Philippine Tourism Undersecretary Daniel Corpuz, Korean Tourism Ambassador Jungil Choi, Tourism Promotions Board head Domingo Ramon Enerio III and Travel Agents Association President Aileen Clemente.

CONTENTS Korea Tourism Organization inaugurates Manila Office Korea sponsors ASEAN Conference on ECCD Workshop on Ease of Doing Business held Korea Copyright Commission opens in Manila to protect culture contents KOICA Signs Agreement for Davao Training Center Yeosu Expo opens, focuses on marine conservation Incheon to host 2014 Asian Games KCC turns one, inaugurates ceramic exhibit Annual filmfest to feature seven family-themed hits



Korea sponsors ASEAN Conference on ECCD As part of its goal to become the world’s standard in social welfare and development, the Philippines through the Department of Social Welfare and Development (DSWD) hosted an ASEAN Conference on Early Childhood Care and Development (ECCD) last July 10 to 12 at the Diamond Hotel. The conference gathered various policy makers and program implementers involved in ECCD from government and recognized non-government agencies in the Asian Region. The event was aimed to create a comprehensive ECCD system that will ensure the respect, promotion and fulfillment of children’s rights. About 30 participants from the ASEAN-member countries – Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam attended the conference. DSWD Secretary Dinky Soliman led the opening ceremonies. “There is a growing awareness that early childhood care and development (ECCD) is an important element in nurturing physical and intellectual capacity as well as social interaction of children.” The speech of Ambassador Hye Min LEE read. “I believe that this Seminar is a pertinent platform by which we can share our best practices and develop policy framework that is conducive to sustaining their well-being.” During the three-day conference, participants shared and exchanged good practices on ECCD, especially focusing on building systems, policies, frameworks, and governance. The activity was also geared at enhancing the understanding, knowledge and capacities of participants as critical actors in building an integrated ECCD system.


Workshop on APEC-Ease of Doing Business on Enforcing Contracts The Department of Foreign Affairs (DFA) together with the Ministry of Justice of the Republic of Korea held the workshop on APEC-Ease of Doing Business Workshop on Enforcing Contracts at the Manila Hotel last May 4. “This gathering of legal experts and government officials is a meaningful event

to increase our awareness and to explore ways to advance current practice of enforcing contract process in the Philippines.”Ambassador Hye Min LEE said in his speech. “I believe that this workshop will provide us a valuable opportunity to share our best practices and also review the current contract system in the Philip-

Korea Copyright Commission opens in Manila to protect culture contents

The Korea Copyright Commission inaugurated its Philippine office last May 10, its fourth satellite copyright office in Asia following the offices in Beijing, Shanghai, and Thailand. The Copyright Commission is expected to promote Korean arts and culture in the Philippines and improve the overall protection of its cultural contents in the world’s expanding market. The Commission will also assist the Philippine government in its

campaign for protection of copyright. Ambassador Hye Min LEE highlights the contribution that the promotion of copyright has made to the flourishing culture industry of Korea. “The cultural industry of Korea has experienced exceptional achievements brought by the fast growing popularity of Hallyu or the Korean Wave across the world. One of the main reasons for our success comes from our copyright protection system. The


pines.” In attendance were Hon. Bernalito Fernandez of the Supreme Court, Hon. Laura del Rosario of DFA, Hon. Jose Vicente Salazar of Department of Justice, Hon. Guillermo Luz, Chairman of the National Competitiveness Council, Dean Custodio Parlade of the Philippine Dispute Resolution Center Inc., Director Yungsang Kim of the Ministry of Justice, and Atty. Sang Kil Park of Kim and Chang Law. Korean government has recognized the importance of establishing mechanisms that will strengthen the protection of Korean artists. With good copyright protection system, artists will be even more motivated to come up with creative and sensational productions.” Ambassador LEE said. In his remarks, Chairman Byong-han YU stated that “as the Internet and digital technology advances, we need multilateral efforts and cooperation beyond borders in terms of the distribution and use of copyrights and the measures against piracy.” In attendance were Mr. Hyun Rae Jo, Director of Copyright Division of the Ministry of Culture, Sports and Tourism, Mr. Seong-hwan Jang, manager of the International Cooperation Team of the Korea Copyright Commission, Atty. Antonio Santo, Director of the National Library of the Philippines and Atty. Ricardo Blancaflor, Director-General of the Intellectual Property Office of the Philippines.

The Korea International Cooperation Agency (KOICA) and the Technical Education and Skills Development Authority (TESDA), represented by Resident Representative Kim Jinoh and Secretary Emmanuel Joel Villanueva, respectively, signed the agreement for the Phase II Project of Upgrading and Enhancement of Training Programs of the Regional Training Center – Korea Philippines Vocational Training Center (KPVTC) in Davao City last June 10. The RTC-KPVTC Davao, a well-known TESDA managed vocational training center, will provide an integrated training provision to respond to the agri-mechanization thrust and manpower requirements of Davao and

KOICA Signs Agreement for Phase II of Davao Training Center

Mindanao Region promoting a value proposition of KORPHIL--Key Organizational Response for the achievement of Productive and Healthy

Yeosu Expo opens, focuses on marine conservation Yeosu Expo 2012 opened last May 12 following a great global anticipation to the first marine-themed exposition in history. Korea, also a host to the recently-concluded Seoul Nuclear Security Summit, is now holding the three-month long exposition with more than a hundred countries in participation. The exposition, which hit its four millionth visitor last July 18, is envisioned to bring humanity back on a sustainable track through ocean and coasts conservation. The Expo will also be tackling global measures to address the protection of the endangered marine and coastal environment of the Earth and its ecosystems, with calls for international cooperation to the participating countries. The Republic of the Philippines had a special cultural performance last July 22 they performed ‘Iisang Bangka Tayo’ (We are in the same boat). Apart from the regular cultural shows from the participanting countries, other attractions include the Big-O Show, and the seven thematic pavilions namely the Theme Pavilion, the Korea

Incheon to host 2014 Asian Games The 2014 Asian Games will be held in Incheon, Korea from September 19 to October 4, 2014 with 437 events in the line-up of 36 sports and disciplines. The official slogan of the 2014 Asiad, unveiled in September 16, 2010, is “Diversity Shines Here,” highlighting the significance of Asia’s diversity in history, cultures and religions. The official emblem, known as the three seal siblings, were unveiled on November 4, 2010. Known as Barame, Chumuro and Vichuon, these three seals represent the wind,

Industries and Liberating employment. Korea will provide a US $3,000,000 grant to fund the renovation of existing center

facilities and construction of a new building, to include two incubation centers, a multipurpose hall and a Korean Language center. The grant will also cover the provision of equipment, training of Filipino officials and staff in Korea, and dispatch of Korean experts for the transfer of operational skills at the Center. “The Phase II Project of KorPhil Vocational Training Center that will rise is Korea’s way of continuously helping replicate our success in socioeconomic development in the Philippines,” said KOICA Resident Representative Kim Jinoh during the ceremony held at the TESDA Office in Taguig City on July 10. The project will be implemented from 2012-2014.

Photo courtesy of

Pavilion, Climate and Environment Pavilion, Marine and Industry Technology Pavilion, Marine Civilization and City Pavilion, the DSME Marine Robot Pavilion and the Aquarium. Yeosu 2012 will entirely be focused on seeking co-existence and common prosperity between the ocean, its coasts and humanity in the light of global warming and environment degradation. dance and light in the Korean language and was patterned after the theme of the main venue. The seal, with the prototype taken from Baengnyeong Island, was chosen as a symbol of the future peace between South and North Korea. There are 28 Olympic sports to be featured in the 2014 Asian Games. These sports will also be part of the 2016 Summer Olympics. Apart from this, eight non-Olympic sports will be played, including baseball, ten-pin bowling, cricket, kabaddi, karate, sepak takraw, squash and wushu. This is the third time that the Republic of Korea is hosting the Asian Games, the first two being Seoul in 1986 and Busan in 2002. The Asian Games began in 1949, succeeding the Far Eastern Championship Games held in Manila, the Philippines, in 1913 and the West Asian Games held in New Delhi, India, in 1934.



KCC turns one, opens ceramic exhibit to highlight Korean heritage In celebration of its first year anniversary, the Korean Cultural Center together with the Korea Ceramic Foundation (KOCEF) launched the ‘Living Ceramics: The Modern Touch of Korean Heritage’ last July 13 with 15 Korean artists in participation. The exhibit is hoped to introduce to the Filipinos the celebrated Korean ceramic tradition, which has been infused with modern touches and techniques throughout the history of Korea’s heritage and ceramic culture. The exhibit is also geared towards putting the Korean traditional dining customs on the map of the cultural awareness of the Filipinos. This exhibit is envisioned to be an important watershed for the emergence of new art forms and it is also expected to serve as a momentum for the continued cultural exchange and friendship between the Philippines and Korea. The exhibit will run until October 12. In attendance were Minister and Consul General of the Embassy of the Republic of Korea Hon. Kyong Ho MIN, President of KOCEF Hon. Young Kun Song and Chairman of the National

Commission for Culture and the Arts Hon. Felipe de Leon, Jr. KOCEF is an established international entity for the promotion and development of the artistic endeavors related to ceramic art. It is the leading cultural institution for ceramics, with the distinction of having started the biggest gathering of ceramic artists around the world through the foundation of Gyeonggi World Ceramic Biennale.

Annual filmfest to feature seven family-themed hits The Korean Cultural Center will be featuring seven familythemed top-grossing films on its annual Korean Film Festival to be held on September 18 to 30 and October 3 to 7 in Manila, Baguio and Cebu. The Manila leg is scheduled on September 18 to 23 at SM Megamall, while Baguio will be on September 26 to 30 at SM Baguio. SM Cebu, on the other hand, will be hosting the Visayan leg on October 3 to 7. The films are Jeon Woo Chi (전우치), Spellbound (오싹한 연애), Bunt (날아라 허동구), A Barefoot Dream (맨발의 꿈), Late Blossom (그대를 사랑합니다), Arahan (아라한 장풍 대 작전) and Highway Star (복면달호). The film ‘Jeon Woo Chi’ tells the story of the eponymous playful apprentice who gets imprisoned in a scroll, having been wrongfully accused for murder. He gets freed 500 years later as a last resort to bring back the order into the world. An unusual mix of horror and romance, ‘Spellbound’ focuses on the love story between road magician Jo-goo and the muse for his overnight success, Yu-ri. Yu-ri is haunted by ghosts and Jo-goo, who falls in love with her, has to rise above his fears to save the two of them. ‘Bunt’, on the other hand, deals with the mentally-challenged Dong-ku who suddenly finds himself without ‘use’ upon the arrival of water purifiers. In an attempt to use his only capabilty, Dong-ku finds himself joining the baseball team. The sports drama ‘A Barefoot Dream’ is a story of a former soccer prospect who heads to his dreams, the International Youth Soccer Championship, albeit with numerous almost-failures of detours. Also in the list is the drama ‘Late Blossom,’ a heartwarming film on the lives of the two couples living not far apart from each other. It follows the two couples’ respective struggles on life and love. ‘Arahan’ follows the story of the honest yet clumsy rookie policeman Sang-hwan and the martial arts specialist Eui Jin. Together they fight the evil Heuk-woon whose greed wreaks havoc to mankind.


Capping off the list is the the musical-comedy ‘Highway Star’ which tells the story of Dal-Ho and his dream. Dal-Ho wants to become a famous rock singer, but was forced to play trot to make ends meet. He later gets the chance to release an album but belatedly realized that he has to sing trot instead of rock’n roll. His shame drives him to hide his face but his voice and his mysteriousnesscatapult him to unprecendented success. This year’s film festival has expanded its reach to include Baguio in the line-up. Admission is free and is on a first-come, first-served basis.


Korea Bulletin (July 2012)  

The official newsletter of the Embassy of the Republic of Korea in the Philippines