Issuu on Google+

THE

DUTY FREE INDUSTRY’S REGIONAL SPECIALIST MEDIA KIT 2012/13

Global Marketing Company Ltd.


Americas, Gulf-Africa and Asia Duty Free magazines: Industry-wide coverage. Regional focus.

T

aken together, Americas, Gulf-Africa and Asia Duty Free magazines cover the three biggest travel retail regions in the world in terms of growth potential. The point of difference from other worldwide industry magazines, however, is that each of our three titles target one specific region, giving our clients and readers a distinctly in-depth experience that they can’t find anywhere else. If you’re a new exhibitor at the IAADFS show, for example, you can expect to find news on the operators, suppliers and airports that are making headlines in the Americas when you pick up Americas Duty Free. Likewise, if you’re advertising in Asia Duty Free as a means of gaining exposure at the TFWA AP exhibition in Singapore, for instance, you can expect our readers to be from the AsiaPacific region and our content to be location-driven. Similarly, if you’re looking for news from Morocco all the way to Oman, you can trust Gulf-Africa Duty Free as your go-to source for developments on the constantly evolving MENA region. Our total subscriber base numbers 11,850. Furthermore, as there is clearly overlap among regions, all three magazines receive bonus distribution at the biggest duty free shows in the world—including the IAADFS, TFWA AP, ASUTIL, TFWA WE, MEDFA and FDFA— in order to make sure our regional news reaches the widest possible audience of duty free executives. As you’ll see in the testimonials on the following pages, operators, suppliers and service providers across the globe consider Americas, Gulf-Africa and Asia Duty Free magazines to be must-read titles. Why? We uncover the news that matters and, most importantly, put it in the hands of the travel retail professionals that require it. Kindest Regards,

Hibah Noor, Editor-in-Chief Americas, Gulf-Africa and Asia Duty Free & Travel Retailing

OUR MISSION Americas, Gulf-Africa and Asia Duty Free magazines offer the duty free and travel retail industry a distinctly regional voice, allowing those in the industry to specifically target the regions that matter to them. With a total distribution base of 11,850 readers around the world, bi-weekly electronic newsletters for each region and a regularly updated website, Americas, Gulf-Africa and Asia Duty Free magazines offer a combination of unique benefits to readers and advertisers: ■ A trusted source: Published for over twenty years ■ Truly unique perspectives: The coverage and reach of a worldwide magazine with the specificity, knowledge and attention to detail of a local news source ■ Multimedia exposure: Our website received 2.95 million hits last year alone ■ Three regional e-newsletters supplementing the three print magazines ■ Coverage of all major duty free exhibitions and conferences in the Americas, Asia and the Middle East ■ Bilingual staff that attend all shows and conferences to bring you accurate, location-specific news that other sources simply cannot

Fast facts about Global Marketing Company Ltd., publishers of Americas, Gulf-Africa and Asia Duty Free: ■ Serving

the travel retail industry since 1992

■ Publishes

12 print issues yearly

■ Total

circulation: 11,850

■ All

print issues sent electronically to our 11,850 subscribers and uploaded to our website for the online community to access

■ Releases

three bi-weekly e-newsletters in addition to a website updated daily (www.dutyfreemagazine.ca)

THE THREE TITLES PRODUCED BY HIBAH AND HER TEAM ARE PROFESSIONAL AND AUTHORITATIVE, WITH A REGIONAL FOCUS WHICH SETS THEM APART FROM OTHER KEY INDUSTRY TITLES. THE REGULAR NEWSLETTERS PROVIDE USEFUL VEHICLES THROUGH WHICH WE CAN COMMUNICATE THE LATEST INFORMATION ABOUT TFWA WORLD EXHIBITION, TFWA ASIA PACIFIC, THE CHINA CONFERENCE AND THE MEDFA CONFERENCE AS PLANS PROGRESS. WE COMMEND THEM TO THE INDUSTRY.

,,

– ALAIN MAINGREAUD, MANAGING DIRECTOR, TFWA


EDITORIAL COMPONENTS

2012-13 SPECIAL FEATURES

Americas Duty Free takes pride in providing readers with robust news sections relating specifically to travel retail in the region. As the only duty free trade magazine with major regional reports in both English and Spanish, Americas Duty Free covers the duty free industry from Alaska down to Tierra del Fuego and all points in between.

TFWA WE – October 2012 Guest writer contributions Operators: Latin America Cruise Markets Liquor: Wine Sunglasses & Eyewear: Fashionable frames FDFA Canada – November 2012 Operators: Canadian border stores Liquor: Canadian whiskey Exhibitor profiles

In addition to our special features, each issue contains: ■ Ample operator news

IAADFS – April 2013 Exclusive Vodka Supplement Guest Writer Contributions Operators: F&B in US airports Fashion Trends: Accessories, eyewear

■ In-depth exhibitor coverage ■ Wine & Spirits news across subcategories ■ Fragrance and Skincare news, from new launches and GWPs to in-store promotions and trends ■ Jewelry and Watch news, from collection previews and company profiles to trend reports

L’Oréal Group

■ Confectionery and Fine Foods across subcategories

L’Oréal Group’s new compact lipstick gets positive feedback following Americas launch

■ Gift and Travel Accessory news, from writing instruments and electronics to children’s products

Company News: Parbel

Parbel hits the high notes Success in the Americas takes careful orchestration

T

here is a host of brands in the L’Oréal stable, but when it comes to travel retail the company is focused on a very specific range. The undoubted market leader for Parbel (L’Oréal Travel Retail Americas) is Lancôme, where a constant cycle of new releases and promotions keep the name fresh and the customers interested. “The most important brand for L’Oréal Luxe is Lancôme,” says Javier Labarta, CEO of Parbel. “Lancôme is the leader, and we want to keep the brand modern and up to date.” The core of the Lancôme brand is skincare, and at the moment the most important

■ Beauty Beat product showcases, highlighting the latest novelties from Cosmetics, Fragrances and Skincare

“When women start using prevention creams, they may not be consciously aware of what they’re using. When they delve deeper into the knowledge of cosmetics they want a reliable product.”

■ New and Notable product showcases

n March 2012, Lancôme Travel Retail Americas launched “Rouge in Love,” a new ‘prêt a porter’ lipstick, into the Americas travel retail market. The launch followed one month after the local market debut. Designed for portability, Rouge in Love features a slim silhouette with a brushed metal cap and shiny base that fits easily into the palm. The case features a mirror inscribed with the words “Rouge in Love.” The back of the case is marked with red top stitching inspired by the intricate weave of couture stockings. “This is the launch for Lancôme lips,” says Paul Connors, Lancôme Division Manager for Travel Retail Americas, L’Oréal Group. “The idea is to recruit a younger audience to our brand and offer a color game; a lipstick able to follow women through an entire day and night.” Billed as a fashion accessory in and of itself, Rouge in Love is available in three categories and a total of 24 shades. “Jolis Matins” offers more neutral shades and tone-on-tone color for use earlier in the day. The shades, which feathe useofof tone-on-tone pearl particles, Afterture the success the Perfume “Corail in Love,” “Beige Dentelle” and includeLounge Parbel unveils the latter taking its name “Rose Pitimini”—the Skincare Lounge from the smallest rose in the world. The “Boudoir Time” range features pop shades and matte shades such as “Rose Boudoir,” “Madame Tulipe” and “Violette Coquette,” developed around contrasting pearl particles. “Tonight is My Night” is the party version with durable, intense, deep colors infused with golden pearl particles. Shades include “Midnight Rose,” “Rouge Valentine” and “Violine Lamée.” The light texture melts when it is applied, leaving the essential color concentrate on the lips. The key to the formula is what L’Oréal calls a “color catching” polymer that forms a film on the surface of the lips that captures pigments and satiny agents. The lipstick also incorporates nourishing and repairing oils, and is scented with subtle notes of rose and violet. L’Oréal has chosen actress Emma Watson to be the brand ambassadress for Rouge in Love. Watson, who came on-board with Lancôme International early last year to support the “Trésor Midnight Rose” fragrance, is being photographed by Mario Testino. She Visionnaire [LR in Love,” “Rose Boudoir” “Corail has chosen

I

■ Fashion and Accessory news, seasonal trends, designer profiles, in store promotions and celebrity endorsements ■ Tobacco news, from cigars, cigarillos and snus to cigarettes and e-cigarettes

MHA/Cruise – April 2013 Operators: The Caribbean Accessories report Liquor: Rum

Javier Labarta, CEO of Parbel

BY

HIBAH NOOR

BY

HIBAH NOOR

and “Rose Sulfureuse” as her personal shades. To animate the stores, the Lancôme team has developed a tray that beauty advisors can carry

British actress Emma Watson was named brand ambassadress for Rouge in Love

Rouge in Love by Lancôme

4212 4%] Corrector Serum

62

with them in the store to show the product to customers. The idea is not only to show the product to newcomers and brand adepts, but also to recruit new followers to Lancôme. Feedback from the market has been very positive, Connors says. “Customers and retailers like the concept, and the hydration effect that lasts up to six hours. Rouge in Love lends itself to every interpretation. Whatever your wish, whatever your mood, beauty addicts will find a tailor-made color just for them.”

Paul Connors, Lancôme Division Manager for Travel Retail Americas, L’Oréal Group

In February of 2011 Monalisa welcomed a record 14,000 people to its flagship location in one day

Stores

Monalisa’s flagship store contains a vast wine cellar, considered by many to be one of the best in South America

*Photo courtesy of Zoltan Prepszent

Customers visiting Monalisa’s main store can browse many newly renovated departments, including P&C (pictured)

50 40 30 20 10

38%

21%

37%

4%

Buyer

President/CEO

Retail Manager

Other

0

CIRCULATION BY REGION North America South America Central America Caribbean Other

34% 37% 12% 11% 6%

Total: 1,309 Total: 1,424 Total: 462 Total: 424 Total: 231

3,850 total copies

To commemorate its 40-year anniversary, Paraguay-based travel retailer Monalisa has been making a number of changes inside its main store. In 2011 the P&C and watches sections were renovated, with such prestigious brands as Richard Mille, Parmigiani, Roger Dubuis, Chopard, Ivo Pitangui and others added into the mix. Monalisa is currently in the process of making changes to its home, sports, fashion and gourmet foods sections. Visitors to the store can also find the newly renovated corner dedicated to the Cartier brand, and Vice President of Monalisa Charif Hammoud tells Americas Duty Free that the Bvlgari section of the store will also receive a makeover this year. In addition to the changes happening at the flagship location, Monalisa’s perfumery store in Asunción will be brought in line with the changes made in the P&C section of the main store. “We will also be opening two more fragrance shops this year in San Lorenzo in the Gran Asunción area,” Hammoud says. The stores will measure approximately 120 square meters each and carry an assortment of the most popular brands. In fact, 58

TFWA WE – October 2013 Exclusive F&B Supplement Operators: Latin American border stores Watch and Jewelry report Liquor: Gin Sunglasses & Eyewear: Fashionable frames

THE AMERICAS DUTY FREE & TRAVEL RETAILING JUNE 2012

news in that line is the release of Visionnaire [LR 4212 4%] Corrector Serum. Based on molecular research that has uncovered what L’Oréal calls “a miraculous new molecule” – the LR 4212 of the product’s name – Visionnaire promises to rejuvenate the skin, imparting finer texture, erasing wrinkles, reducing pigmentary and vascular irregularities and Paraguayan Border tightening pores. LR 4212 is the result of ten years of research and some 17 patents that are in place to guard the secrets C O N T I N U E D F R O M PA G E 5 6 behind its operation. The parallels with the strongly science-based Génifique skincare line, released at the end of 2009, are strong. The Visionnaire LR4212 press release notes that the product is patterned after the natural healing and regeneration processes found in the plant world – in particular the release of the jasmonic acid “signal molecule” that triggers natural repair and defense mechanisms. It was research into how to mimic this response process that led Lancôme researchers to the discovery of LR4212, which “self-propels” through the layers of the epidermis, where it initiates a series of micro-transformations in the tissue. Science also played a significant role in another major release – the announcement of Lancôme Teint Miracle foundation makeup. Teint Miracle is based on

DEMOGRAPHICS

ASUTIL – May 2013 Exclusive Tequila Supplement Guest Writer Contributions Operators: South America Liquor: Tequila Skincare

3 %$ $*( * %$ "- /) % ( $ &(% + *) % * )* '+ " */ $ % ( $ , (/ & (6 )%$ " 0 ) (, *% %+( " $*) -* $ ( " . *#%)& ( 4 Charif Hammoud, Vice President, Monalisa Hammoud notes that the secret to the company’s success to date is in being keenly aware of what the customer wants and making sure that it’s available in store. “The growth in store traffic last year was significant in comparison to 2010,” Hammoud explains. “In fact, we had a record day in February of 2011 when we welcomed approximately 14,000 people to our flagship location in one day! We concentrate on always offering products of the highest quality and offering a very personalized service to our clients within a relaxed atmosphere. I think largely because of this attention to detail, 2011 was a very successfully year.” While business is obviously good at the

THE AMERICAS DUTY FREE & TRAVEL RETAILING MARCH/APRIL 2012

moment, Monalisa is looking forward to an expected boost in visitors when the much talked about shopping mall, entertainment complex and all-round tourist attraction Paseo Tres Naciones (P3N) opens in Hernandarias, Paraguay. The project, spearheaded by Monalisa with a US$200 million investment, is designed to cater to shoppers and funseekers from Paraguay, Bolivia and Brazil. The project is expected to be completed in early 2014. “The three countries are becoming more and more integrated and P3N is an answer to the changing needs of the region,” Hammoud tells us. “We have high hopes that P3N will help continue this regional evolution.” C O N T I N U E D O N PA G E 6 0

FDFA Canada – November 2013 Operators: New stores and expansions Liquor: New world wines Exhibitor profiles

HIBAH AND HER TEAM AT AMERICAS DUTY FREE & TRAVEL RETAILING HAVE BEEN DOING A TREMENDOUS JOB OF UPDATING US ON WHAT´S GOING ON IN THE INDUSTRY, AS WELL AS HELPING US TO ACHIEVE THE GOALS OF ASUTIL. WE WISH THEM THE BEST AND BELIEVE THEY WILL KEEP ON DELIVERING A FANTASTIC JOB

,,

– JOSÉ CARLOS ROSA, PRESIDENT, ASUTIL


EDITORIAL COMPONENTS

2012-13 SPECIAL FEATURES

Gulf-Africa Duty Free takes pride in providing readers with robust news sections relating specifically to the travel retail industry from Morocco to Oman and all points in between.

TFWA WE – October 2012 Operators: North Africa Liquor: New products Jewelry report

In addition to our special features, each issue contains:

MEDFA Dubai – November 2012 Operators: The UAE Liquor: Brown spirits Fine food report

■ Ample operator news ■ In-depth exhibitor coverage ■ Confectionery and Fine Foods across subcategories

TFAP Singapore – May 2013 Operators: Luxury retailing Liquor: Limited editions Luxury items

■ Wine & Spirits news across subcategories ■ Tobacco news, from cigars, cigarillos and snus to cigarettes and e-cigarettes’ ■ Jewelry news, from new collections to innovative designer pieces

TFWA WE – October 2013 Operators: Increasing spend per PAX Liquor: High-end spirits

■ Luxury goods: Highlighting the region’s top designer brands for travel retail ■ Gifting, from new in-flight listings to consumer technology and Travel Accessories

Interview: Colm McLoughlin

MEDFA Dubai – November 2013 Operators: New stores and expansions Liquor: New products

Colm McLoughlin with the first batch of the Dubai Duty Free employees in 1983

■ Company profiles ■ Guest writer contributions

Colm McLoughlin being awarded the Duty Free Personality of the Year award from TFWA in 1986

■ Beauty Beat product showcases, highlighting the latest novelties from Cosmetics to Fragrances and Skincare Elie Saab’s Le Parfum ■ New and Notable product showcases

In his own BY

Company News: Beauté Prestige International

Lebanese Designer Elie Saab

f sales in ground duty free stores and major fashion centers of the world are any indication, Beirut-born haute couture designer Elie Saab’s very first perfume should be soaring sky high in more ways than one, as it makes its inflight debut among airlines in November. Elie Saab Le Parfum, as it is called, the fragrance is already in the top five sellers among female duty free shoppers in the Middle East, says its travel retail distributor Traveller Limited. The fragrance is part of the coterie of none other than Beauté Prestige International (BPI), which describes its mission as developing “through time, in the selective perfumery market, the spirit and the vision of highly talented creators.” The other perfumes it carries are Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez.

eral Manager, does not find it surprising that the first perfume from Elie Saab will be a hit. “It’s the dream of every woman to be seen in an Elie Saab gown…. The feedback received on the fragrance has been very positive. There is a non-stop demand from the local market and landed doors.” There is an element of marketing logic behind his confidence. After all, Elie Saab was the first Lebanese designer to dress an Oscar winner, Halle Berry, in 2002. She received her best actress award dressed in a Saab burgundy gown, after which the Lebanese designer's

words

T

he duty free industry is replete with storied careers, but perhaps none is more interesting on so many levels than that of Dubai Duty Free’s Colm McLoughlin. Gulf-Africa Duty Free had the opportunity to sit down for an exclusive interview with Mr. McLoughlin to learn about his humble beginnings and trace the nearly three decades long trajectory of Dubai Duty Free, an operation that today has the distinction of being the world’s single largest airport retailer. Gulf-Africa Duty Free: How did you get started in retail? Colm McLoughlin, Executive Vice Chairman, Dubai Duty Free: When I left secondary school I was supposed to go to university to become a dentist, but I went to England from Ireland for the summer to earn some pocket money because that’s what all the boys used to do. I ended up staying there, much to the disappointment of my father. I did various jobs—I was even a bus conductor for a while. One day I was passing Woolworth’s and I went in and asked for the manager, a man by the name of Ginger Reed. I asked

Traveller confident Elie Saab’s fashion house fame will rub off on fragrance BY HIBAH NOOR

I

RYAN WHITE

Gulf-Africa Duty Free talks to Colm McLoughlin, one of the industry’s true legends, about his start in duty free over four decades ago and the meteoric rise of Dubai Duty Free

“From the very beginning there was an attitude that quality and genuineness was the priority.” Colm McLoughlin, Executive Vice Chairman, Dubai Duty Free him how I could get a job like his. He said, “Start by sweeping the floor, just like I did.” I did an interview and started as a stock room boy at Woolworth’s on Oxford Street in London. I was with Woolworth’s for seven years and went on to become a store manager there. GADF: When did duty free enter into the picture? CM: While I was still at Woolworth’s I was on holiday in Ireland and I saw a job advertised in the duty free at Shannon. I didn’t understand anything about it but went and did an interview. I was offered a job and went back to Ireland. I started in the duty free business on June 1, 1969.

The opening ceremony of the Dubai Duty Free expansion in 1989 with HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; HH Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority and Chairman of Dubai Duty Free; Mohi-Din BinHendi; and Colm McLoughlin

24

GADF: What was your position in Shannon and how did that job lead to working at Dubai Duty Free? CM: Initially I was the assistant general manager. A couple of years after joining there my boss got a different job within the company and I became the

GULF-AFRICA DUTY FREE & TRAVEL RETAILING NOVEMBER/DECEMBER 2011

reps found that the fragrance and the brand generated a flurry of excitement and interest       among the cabin crew. The fragrance of course has received immediate success in the Mideast, given that Elie Saab is a native-born Middle Easterner whose life has fired the imagination of Company News: Brown-Forman local youngsters. He launched his first designer label when he was only 18 – he had been sewing since he was a child, knowing very early on, as he told the media, that haute couture would be his life and his future. While his main workshop is in Lebanon, he has workshops in Milan and Brown-Forman continues to see success in the Paris, the two fashion capitals of the world. MENA In the words of Madi, in addition to theregion with both tried and true favorites and exciting new releases BY RYAN WHITE symbolexceptional quality that Elie Saab izes, “due to the origin of the designer we areulf-Africa Duty Free recently sat “This will be the biggest promotion that we confident that the fragrance will be an excep-down with Tony McIver, Brown- have ever conducted in Dubai Duty Free,” tional success in all Middle East regionsForman’s Area Director Mid- McIver says. with no exception on the destination.” dle East and North Africa, to The supplier is also looking forward to Of course, one cannot play down thediscuss new developments in the opening of Terminal 3 of Al Maktoum is a highly fact that Traveller Limited itself In addition to the upcoming launch Airport in Dubai World Central. Of course, the region. within successful inflight services company Platinum, Brown-Forman is con- this project will give Dubai Duty Free a lot of Finlandia and a prethe renowned Chalhoub Group, on tried and true brands such as the more selling space and McIver says that centrating brands andfamily of whiskies. With opera- Brown-Forman will have an increased presferred distributor for severalJack Daniel’s airlines alike. Based in Jebel Ali, Dubai, suchTravas Dubai Duty Free planning expan- ence in the new terminal. tors eller proudly markets itself as the distribu- sions in the near future, McIver “We hope to be able to expand our entire tor that has taken “luxury to the skies.” It has is optimistic that the company’s portfolio with additional space being given,” been providing customized services and footprint will only increase as he says. “New listings would include Finsupplying inflight programs to airlines in the time goes on despite political landia Platinum and additional Finlandia Mideast for 23 years. and social unrest in some pock- Flavours such as Lime, Mango and Blackets of the region. currant, Finlandia 101, Chambord liqueur and Brown-Forman currently vodka, Southern Comfort Reserve and Herenjoys a very strong relation- radura Seleccion Supreme.” ship with Dubai Duty Free and Despite the above, Brown-Forman’s curis running a raffle promo- rent focus is on the bestselling Jack Daniel’s tion in September that will family. The company has been growing the see one lucky shopper brand, introducing Gentleman Jack to a walk away with a Harley whole new group of consumers in the MidDavidson motorcycle. dle Eastern duty free market by offering a 375

A bit of everything

Rami Madi, General Manager, Traveller

Florian d’Hauteville, Regional Sales Manager of BPI expects Elie Saab Le Parfum to soon become one of the main perfume houses in the industry. If anybody, he should know. D’Hauteville has been working for BPI in the Middle East and Africa for about a year, after spending many years in the European duty free business. Already, he says, “With the support of many operators we have been able to faithfully translate the DNA of the fashion house and present the fragrance in a very qualitative way.” A confident Rami Madi, Traveller’s Gen54

clothes became the rage in Hollywood. However, Madi is going the extra step to create what he calls “excellent exposure and exclusive positioning” in most key airline magazines. In order to maximize brand awareness, he says, the company has planned media investments to be in sync with the local markets and duty free promotions and advertising. In addition, Traveller has designed special cabin crew promotions along with passenger promotions, customized to support the brand and tailored for the different airlines. Traveller

GULF-AFRICA DUTY FREE & TRAVEL RETAILING NOVEMBER/DECEMBER 2011

DEMOGRAPHICS

G

Highlighting purity

50

The new Finlandia Classic bottle hit duty free shelves in selected areas of the Middle East just last month. McIver says that plans are in the works to launch the new super premium offering Finlandia Platinum, premiering at this year’s TFWA WE, in the near future. The new bottle for Finlandia Classic maintains its strong connection to Finnish design. The bottle was developed through the collective effort of people close to the Finlandia brand, including Harri Koskinen, a world-renowned Finnish designer, and Ken Hirst, an award-winning package designer based in New York. Along with the new look, the brand has revived an iconic piece of its history: the facing reindeer on the logo. The bottle also features a redesigned label to ensure better visibility on shelves. Platinum (pictured left) is Finlandia’s long-awaited entry into the luxury category. Made with Finland’s purest glacial spring water and finest six-row barley, Platinum is hand-crafted under the supervision of Finlandia Master Taster Marku Raittinen, passed over a bed of Finnish birch chips and then finished through slow arctic chilling to ensure ultimate smoothness. Platinum’s bottle was inspired by the natural beauty of Finland. The striking bottle depicts the essence of an icy Nordic landscape. Koskinen and Hirst collaborated once again to create the iconic new bottle for the super premium variant.

40 30 20 10

34%

21%

43%

2%

Buyer

President/CEO

Retail Manager

Other

0

CIRCULATION BY REGION Middle East Northern Africa Southern Africa Central Africa Other

74% 9% 5% 2% 10%

Total: 2,664 Total: 324 Total: 180 Total: 72 Total: 360

3,600 total copies

Jack Daniel’s Old No. 7 is a bestseller for Brown-Forman in the Middle East and North Africa; the company will soon be launching the new bottle design in the region

Platinum, Finlandia’s new super premium vodka, will be launched at this year’s TFWA WE and is expected to be available in the MENA region in the near future

84

GULF-AFRICA DUTY FREE & TRAVEL RETAILING SEPTEMBER/OCTOBER 2011

ml bottle of Gentleman Jack free with the purchase of two liters of Jack Daniel’s. “This promotion has proved to be a huge success everywhere we have run it,” McIver asserts. While Jack Daniel’s Old No. 7 has grown tremendously in the region for Brown-Forman, the increasing popularity of Gentleman Jack is proof that there is great potential for JD variants and other brands in the region. The company will soon list the Jack Daniel’s 1954 Gold Medal bottles and Woodford Reserve Special Finishes in MMI’s Le Clos outlet in Dubai Airport. The only area of the MENA region that has slowed slightly for Brown-Forman of late is Egypt, but McIver expects business to pick up as tourism returns over time. Standout locations over the first half of 2011 included Dubai and Tel Aviv, where McIver asserts “exponential growth” was achieved. With a stable of tried and true winners in addition to some exiting new entrants, Brown-Forman seems positioned to continue growing in the Middle East. “We’ve had a very positive first half of the year,” McIver concludes. “With a lot upcoming, including new products, listings and promotions, we’re looking forward to a great second half.” 

I AM ALWAYS PLEASED TO SEE THAT THE GULFAFRICA DUTY FREE MAGAZINE IS EASILY VISIBLE AT THE MAJOR INDUSTRY SHOWS AND THAT THERE IS GOOD REPRESENTATION BY THE EDITORIAL TEAM AT THE KEY EVENTS, ESPECIALLY IN THE MIDDLE EAST. THE MEDIA BUSINESS HAS BECOME MORE COMPETITIVE, ESPECIALLY WITH THE RISE OF DIGITAL MEDIA, AND IT IS GOOD TO SEE THE PUBLICATION INCLUDE BI-WEEKLY ONLINE UPDATES WHICH FEATURE THE LATEST NEWS IN A FAST MOVING INDUSTRY – COLM MCLOUGHLIN, EXECUTIVE VICE CHAIRMAN, DUBAI DUTY FREE

,,


EDITORIAL COMPONENTS

2012-13 SPECIAL FEATURES

Asia Duty Free takes pride in providing readers with robust news sections relating specifically to the travel retail industry in Asia-Pacific and the Indian Subcontinent.

Special Digital Edition – September 2012 Operators: China and India Liquor: New products Supplier profiles

In addition to our special features, each issue contains:

TFWA WE – October 2012 Operators: Emerging Asia markets Liquor: Cognac

■ Ample operator news ■ In-depth exhibitor coverage

Special Digital Edition – April 2013 Operators: Promotional activities Liquor: New exhibitors

■ Wine & Spirits news across subcategories ■ Tobacco news, from cigars, cigarillos and snus to cigarettes and e-cigarettes

TFWA AP – May 2013 Exclusive Beauty Supplement Operators: Expansions and renovations Liquor: Limited editions Skincare and Cosmetics: Seasonal trends Luggage & Leathergoods: New collections Exhibitor product listings

■ Fragrance and Skincare news, from new launches, GWP’s, in store promotions and trends ■ Confectionary and Fine Foods across subcategories ■ Fashion and Accessory news, seasonal trends, designer profiles, in store promotions and celebrity endorsements ■ Technology and Travel Accessory news, from writing instruments, to new gadget releases ■ Children’s Market ■ Beauty Beat product showcases, highlighting the latest novelties from Cosmetics, to Fragrances and Skincare ■ New and Notable product showcases

Duty Free Philippines

Duty Free Philippines has much to celebrate in its 25th year, as it pushes forward with a mandate not only to drive sales, but to serve Filipinos returning to the archipelago from work abroad and boost tourism BY P. CONVERY

T

he past year has been a busy one for state-owned retailer Duty Free Philippines, with dynamic marketing campaigns across TV, radio, print media and transit media, and ambitious renovations at Manila's Ninoy Aquino International Airport. The company has made significant headway in revamping its brand image to celebrate the 25th anniversary of its founding, and it's set for growth. It's even publishing a coffee-table book and launching a new chocolate brand named Guimaras this summer. Duty Free Philippines (DFP) Chief Operating Officer Lorenzo Enchong Formoso BAF ?22 $5696==6;2@ 5623 #=2?.A6;4 #33602? <?2;G< ;05<;4 <?:<@< 6@ B=/2.A ./<BA A52 ?2A.692? @ =?<@=20A@ A56@ F2.? .@ 9<D 0<@A .6? A?.C29 0<;A6;B2@ A< /<<:

the needs of travelers." 20% to total concession sales at Changi in Construction of T4 will begin in 2013 and 2011, representing impressive growth of CAG expects it to be completed by 2017. 40% year on year. If CAG seems to have targeted low-cost Lim says they're among the top five cuscarriers (LCCs) with the quick-turnaround, tomer groups at the airport, and that their no-aerobridges T4, it's certainly not on a favored product categories are liquor & whim. LCCs have become a major part of tobacco, perfumes & cosmetics and luxury Changi's traffic in recent years, and that & watches. growth show no signs of slowing. No doubt with this key passenger segment "The traffic volumes of LCCs have shown in mind, CAG has in the past 12 months growth of about 35% over the past five opened airside stores such as Gassan Watches years," says Lim. "Today, LCCs contribute a & Jewellery, wine and cigar concept Vine & 25% share of Changi's total passenger vol- Leaf and upscale Chinese lifestyle brand ume, compared to about 8% in 2006. In Shanghai Tang, among many others. 2011, LCCs carried 26% more passengers Later this year it plans to open an airside compared to 2010." wine bar named La Cave, and the airport's She adds that traffic on full-service car- first fully-fledged electronics store, Elecriers also showed healthy growth of around tronics Hub@T3, landside, in May. 6% in 2011, from a much larger base than And to coax shoppers into making purthat of LCC traffic. chases at the airport's large lineup of retailIn aggregate, Lim says, traffic at Changi ers, CAG will be running its hugely sucgrew 10.7% year on year in 2011, to 46.5 mil- cessful "Be a Changi Millionaire" promotion "Following the allocation of more space lion passenger movements. for a third time this year, alongside its GST in T3, we already have a plan to open a store Notable among those passengers were absorption program, its Changi canincreasingly commercially important Rewards loyalty scheme and a there," Formoso says. "That means wethe provide our customers with more brandsChinese and mainlanders, who contributed about host of other promotions product offerings." And DFP appears to have its work cut out for it. Fueled by a boom in low-cost air travel—largely thanks to Cebu Pacific, which is now bigger than even national flag-carrier Philippine Airlines—international passenger traffic to Philippines rose by 9.7% in 2011 from a year earlier, according to the Civil Lim Peck Hoon, Executive Vice President Aeronautics Board. of Commercial, Changi Airport Group Formoso says that, unlike a privatelyowned duty free retailer, DFP may not be the most profitable business, and nor does it have a global network of stores. But he points out that DFP has a mission beyond fattening its own bottom line: it is also tasked with promoting tourism to the Philippines and serving Filipino workers returning from work abroad, who may not be in the market for luxury brands and upscale products. "The bulk of our customers are balikbayans [overseas Filipino workers]," he says. "They shop at Duty Free Philippines for basic duty free products such as chocolates, grocery items, liquor, cigarettes and electronic appliances." And the retailer's focus on its home market and on fostering tourism is reflected in its current expansion plans. "We are currently working on the possibility of opening new outlets in provincial areas which are tourist spots as well—such Liquor Report : Asian Favorites as Kalibo International Airport in Aklan, Embarcadero in Legazpi City, Albay, and Puerto Princesa International Airport in Palawan." It's a mandate quite unlike that of any other travel retailer in Asia-Pacific, but it's one that Formoso seems quietly dedicated to.

says: "We are very positive about this year. Currently, we are experiencing 12% growth in sales, and we are confident that, with renewed marketing programs that specifically target the right market, this will even increase further." DFP not only markets its products through traditional channels, but also makes innovative use of social media platforms such as Facebook and Twitter, which it says helps it to stay on top of the latest trends and shifts in shoppers' preferences by taking an interactive approach that engages directly with its customers. The retailer's overall marketing strategy was reinforced by the renovation of its stores at Ninoy Aquino, which started in the first half of 2011. That program harmonized design across all of DFP's outlets, with a yellow and silver color scheme to mark its 25th anniversary. And that visual overhaul appears to have borne fruit. Formoso says DFP's Gate 15 store at Ninoy Aquino's Terminal 2, which reopened after the revamp in August, posted a 36% jump in sales between September and December 2011 versus the same period the previous year. DFP is also renovating its stores at Terminal 1's arrival gates 1 and 16, and the work is set to be complete by the end of April. A similar program of upgrades is planned for the departure area, for which DFP expects the airport $ A.?42A@ 696=6;< D<?82?@ ?2AB?;6;4 3?<: authority's approval soon, ./?<.1 D6A5 .33<?1./92 Formoso says. :2?05.;16@2 A5.A @ Formoso says DFP will 4<<1 3<? 463A6;4 have more to offer when Ninoy Aquino's Terminal 3 begins full operation in the middle of this year, as international carriers gradually move from the airport's overstretched T1. T3 was supposed to be fully operational a decade ago, but after a series of delays, it wasn't until 2008 that it began even partial operations, with a number of domestic flights.

throughout the year. With all this activity on the agenda, it's hard to see how Lim and her colleagues find the time to answer questions from journalists. The fact that they do is yet more testimony to the commitment and drive of the team that make Changi Airport one of travel retail's most respected success stories.

The strongly promoted Dewar’s range

Supply and demand Baron Otard’s rarest-ever: Fortis et Fidelis

V

inay Golikeri, Marketing Director for the Bacardi

de-vie from the Chateau de Cognac cellars. The cognac is presented in a

Global Travel Retail Division, has a lot to talk about

crystal carafe handcrafted in France by renowned glass maker Saint-Louis.

when asked about Bacardi’s bestsellers in the Asia mar-

Golikeri says that in Bacardi’s experience, the decanter, which retails for

ket. “Dewar’s is enjoying massive growth in Asia,” Go-

US$4500, has proven to be exactly what the Asian market is demanding,

likeri says. The Dewar’s Gold Rush promotion last year

and Fortis et Fidelis is making steady headway in getting Asian listings.

was a great success and continues to bolster Asian sales, he notes. This July Dewar’s Gold Rush was joined by a new promotion called

“Dewar’s World of Discovery,” in which the brand has partnered with National Geographic magazine. “This is a particularly exciting promotion

42

in Asia, where the National Geographic magazine and TV channel attract

DEMOGRAPHICS

travel retail, and in Asia the brand has posted growth significantly ahead of the overall vodka category. As elsewhere, Grey Goose has been a stand-

30

10

28%

25%

42%

5%

for Pernod Ricard Asia Duty Free, notes that the Martell Experience Boutique concept at the international airports in Hong Kong and Kuala Lumpur have ex-

out in building the super-premium vodka segment. Asia travel retail is

ceeded sales expectations but have also gone

proving to be a key channel in establishing the brand as a luxury icon in

above and beyond in strengthening the

the region.

40

20

Asia market are keeping Pernod Ricard in a leadership spot in the region. John O’Sullivan, Marketing Director

Grey Goose vodka is what Golikeri calls a “star performer” throughout

50

A taste for brown spirits and a taste for luxury items—put them together and these hallmarks of the

huge audiences,” Golikeri says. The promotion is currently running in China, Malaysia and Hong Kong.

brand’s connection with its customer base.

Staying on the topic of vodka, 42 Below is embarking on what some

O’Sullivan says that while the intangibles

would consider a highly unconventional promotion—and in the world

were as important as the raw sales figures

of promotions and marketing, “unconventional” tends to mean “good.”

from Pernod Ricard’s point of view, sales to

For this year’s Rugby World Cup, which takes place in New Zealand Sep-

Malaysian and Chinese customers have been

tember 9 to October 23, 42 Below is “renaming” the country “42BELOW-

especially strong, driven in particular by the

LAND – New Zealand in a bottle.” Golikeri says the promotion will

Prestige range, which consists of L’Or de Jean

include the first ever limited edition 42 Below bottle, which boasts a cus-

Martell, Martell XO, Martell Creation and

tomizable label: the label’s wraparound photograph of 42BELOWLAND

Martell Cordon Bleu.

can be customized with stickers included on the bottle’s neck-hanger.

Earlier this year, Absolut Watkins coffee

Golikeri points out that rugby fans will be especially attracted by the ac-

and almond flavored vodka was premiered

companying GWP: for the purchase of two one-liter bottles of 42 Below,

in travel retail, first in Singapore Changi Air-

buyers will receive a 42 Below rugby ball cocktail shaker.

port and then in Hong Kong, Thailand,

“42 Below promotions always deliver in both originality and effective-

Malaysia and Korea. The bottle features a

ness and perfectly represent the level of innovation that we as a team

graphic devised by famous designer and

pride ourselves on,” Golikeri says. “42BELOWLAND is a brilliant way of

graphic artist Liselotte Watkins. Overall, the

capturing the attention of the 85,000 rugby fans that are expected to visit

vodka category is showing good growth, al-

the country during the Rugby World Cup, and increasing footfall

though on a smaller scale so far.

throughout the retail spaces of the region’s airports.”

0

Earlier this year, the rarest-ever cognac from Baron Otard was launched.

Buyer

President/CEO

Retail Manager

Other

CIRCULATION BY REGION Southeast Asia Northern Asia Pacific Rim Indian Subcontinent Other

38% 30% 9% 8% 15%

Total: 1,672 Total: 1,320 Total: 396 Total: 352 Total: 660

4,400 total copies

Fortis et Fidelis is an exclusive blend of some of the oldest and rarest eaux-

52

ASIA DUTY FREE & TRAVEL RETAILING SEPTEMBER/OCTOBER 2011

Absolut Watkins coffee and almond flavored vodka was premiered this year in Singapore Changi, Hong Kong, Thailand, Malaysia and Korea

Special Digital Edition – September 2013 Operators: Luxury retailing Liquor: Whisky TFWA WE Cannes preview TFWA WE – October 2013 Exclusive Whisky Supplement Operators: Increasing spend per PAX Liquor: Travel retail exclusives Fragrance and Skincare

THE EDITORIAL IN ASIA DUTY FREE IS PRESENTED IN A PROFESSIONAL MANNER AND IS FACTBASED AND SUBSTANTIAL IN CONTENT. FURTHERMORE, EXTRA COPIES ARE DISTRIBUTED AT SHOWS TO CAPTURE A LARGER AUDIENCE. OVERALL, THE CONTENT OF THE MAGAZINE IS WELL-ORGANIZED; IT COVERS DIFFERENT SUPPLIERS AND OPERATORS AS WELL AS INDUSTRY NEWS

,,

– ALESSANDRA PIOVESANA, REGIONAL MANAGING DIRECTOR, NUANCE-WATSON (ASIA)


DIGITAL E-NEWSLETTER The three regional e-newsletters act as a valuable adjunct to our websites in that all (11,850) subscribers are sent these bi-weekly news blasts directly to their inbox. Readers appreciate that the news is delivered straight to their email in an easy-to-navigate format, and advertisers can be sure that their brands are consistently in front of the most influential executives in the industry. Advertisers are able to reach a loyal audience that turn to the newsletters even when they are not attending conferences, traveling or on business travels. The regional duty free bi-weekly e-newsletters leverage your marketing efforts in a cost effective manner and provide a higher response rate because it is being sent to a more receptive and targeted audience.

REMY COINTREAU USES AMERICAS, GULF-AFRICA AND ASIA DUTY FREE BECAUSE THE TITLES ALLOW US TO TAKE A REGIONAL APPROACH TO TARGET OUR CUSTOMERS, RATHER THAN A SHOTGUN APPROACH TO THE WORLD. WE CAN INCREASE OUR INVESTMENT ACCORDING TO OUR TARGET AND FOCUS OUR SPEND – PETER SANT, MANAGING DIRECTOR,RÉMY COINTREAU GLOBAL TRAVEL RETAIL

,,

WEBSITE In addition to a full calendar of print issues distributed to our subscribers and at all major duty free events around the world, Americas, Gulf-Africa and Asia Duty Free magazines have three regional websites that are updated daily to keep readers in the know. Last year, our website hits totaled 2.95 million, a clear indication that we are a trusted source of news for the travel retail industry. The Americas, Gulf-Africa and Asia Duty Free websites contain easy-to-navigate pages covering everything from buyer news to travel retail products across categories, electronic copies of all print magazines available to anyone who wishes to read them, event updates, embedded video and more. By creating an interactive experience, readers are able to click advertisements on the webpage and navigate directly to the advertiser’s homepage. As a result, advertisers receive an increase in web traffic and a greater potential to receive exceptional statistics on engagement.

www.dutyfreemagazine.ca www.dutyfreemagazine.ca


WHY ADVERTISE? ■ At Americas, Asia and Gulf-Africa Duty Free magazines, we pride ourselves on our publishing platforms, editorial excellence and regional reach ■ Combining three heavy hitting regional publications, a recently redesigned website, newly launched digital editions, ever-growing social media networks and up-to-date bi-weekly newsletters, advertisers are able to expand their marketing platforms through a variety of media options, including print, digital and marketing sponsorship opportunities

UNPARALELLED EXPOSURE ■ Exclusive distribution at all the top duty free exhibitions and conferences across North, Central and South America, Asia Pacific and the MENA region allows companies to focus on key marketing goals before the major events ■ Our readers trust the reputation we have built over the years of providing in-depth and balanced coverage of regional travel retail news, operator initiatives, supplier launches and airport developments ■ Advertising in our regional publications will brand your business in front of the key decision makers and industry leaders in travel retail

SOCIAL MEDIA CHANNELS The publications’ social networking sites allow readers to know what’s happening in travel retail at all times, 24 hours a day.

@AsiaDF_TR @GulfAfricaDF_TR @AmericasDF_TR

ONLINE ISSUES ■ All issues of Americas, Asia and Gulf-Africa Duty Free are posted to issue.com, providing readers and followers with unlimited access to high resolution versions of current and past print editions ■ This online presence increases the growth of our readership and provides advertisers with endless opportunities to increase their traffic flow and maximize their online visibility

AMERICAS DUTY FREE MAGAZINE PROVIDES THOROUGH AND FACTUAL COVERAGE OF THE AMERICA’S REGION. IT’S A GREAT RESOURCE TO KEEP ABREAST OF WHAT OPERATORS AND SUPPLIERS ARE DOING THROUGHOUT THE REGION AS WELL AS OVERALL NEWS ABOUT THE DUTY FREE INDUSTRY

,,

– MICHAEL PAYNE, EXECUTIVE DIRECTOR, IAADFS

IAADFS 2011 - ORLANDO - BOOTH 220 9

mod. CHAMPION/B -

SOME OF OUR WELL-RESPECTED PARTNERS:


ADVERTISING RATES AND SPECIFICATIONS ADVERTORIAL REQUIREMENTS All Advertorial copy must be supplied by the client in high-resolution digital format (PDF, JPG, TIF) no later than 30 days prior to publication deadline to accommodate editing and design.

PRINT AD SPECS

millimeters

inches

TRIM SIZE

210 x 297

8 5/16 x 11 5/8

BLEED SIZE

223 x 310

8 3/4 x 12 1/4

TYPE AREA

184 x 272

7 1/2 x 10 11/16

Artwork: All artwork must be provided to Global Marketing Company Ltd. in digital format (high-resolution â&#x20AC;&#x201C; 300 dpi minimum) on CD or via e-mail/ftp site. A matchprint is recommended to guarantee color.

millimeters

inches

FULL PAGE HALF-PAGE HORIZONTAL TRIM SIZE

188 x 134

7 3/8 x 5 5/16

DOUBLE-PAGE SPREAD TRIM SIZE

420 x 297

16 1/2 x 11 5/8

BLEED SIZE

433 x 310

17 1/16 x 12 1/4

TYPE AREA

368 x 272

14 /2 x 10 /16 1

QUARTER-PAGE TRIM SIZE

HALF-PAGE VERTICAL TRIM SIZE

94 x 134

3 3/4 x 5 5/16

11

THIRD OF A PAGE

94 x 275

3 3/4 x 11

TRIM SIZE

75 x 275

3 x 11

ELECTRONIC AD SPECS

PRINT AD RATES POSITION

1X US$

2-4 US$

5+ US$

OUTSIDE BACK COVER

$6,000

$5,750

$5,500

INSIDE FRONT COVER

$5,000

$4,750

$4,500

INSIDE BACK COVER

$5,000

$4,750

$4,500

A B C

PIXELS

INCHES

SUPER BANNER

570 X 122

7.917 X 1.694

SIDE BANNER

166 X 300

2.306 X 4.167

BUTTON AD

166 X 122

2.306 X 1.694

FILES: JPG or GIF (animated accepted) file. We can assist you in designing your web banner

DOUBLE-PAGE SPREAD

$8,500

$8,250

$8,000

FULL PAGE

$4,500

$4,250

$4,000

HALF-PAGE

$2,300

$2,050

$1,800

THIRD OF A PAGE

$1,700

$1,450

$1,200

QUARTER-PAGE

$1,200

$950

$700

ELECTRONIC AD RATES

A B C

1 MONTH

3 MONTHS

6 MONTHS

12 MONTHS

$1,170

$3,334

$6,334

$10,400

SIDE BANNER

$910

$2,593

$4,927

$7,800

BUTTON AD

$650

$1,560

$3,380

$6,500

SUPER BANNER

C O N D I T I O N S Once the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment to Global Marketing within 30 days after the publication of the magazine. Materials must be sent to Global Marketing by the determined deadline. If the client company fails to have materials delivered on

CONTACT INFORMATION

F O R

A D V E R T I S I N G

time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the material by the deadline and the advertisement therefore does not run in the issue. Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of the

publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed. Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.

Aijaz Khan Publisher

Hibah Noor Editor-In-Chief

Ryan White Concessions, Liquor & Tobacco Editor

Kim Carrera Advertising & Marketing Manager

Melissa Silva Associate Editor

T: +1 905 821 3344 x. 22 F: +1 905 821 2777 E: aijaz@globalmarketingcom.ca

T: +1 905 821 3344 x. 29 F: +1 905 821 2777 E: hibah@dutyfreemagazine.ca

T: +1 905 821 3344 x. 25 F: +1 905 821 2777 E: ryan@dutyfreemagazine.ca

T: +1 905 821 3344 x. 30 F: +1 905 821 2777 E: kim@dutyfreemagazine.ca

T: +1 905 821 3344 x. 23 F: +1 905 821 2777 E: melissa@dutyfreemagazine.ca


Duty Free Media Kit 2012/2013