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KAYLA ZIMMERHANZEL 2202 Heights Blvd • Taylor, TX 76574 • 254.931.9897 • EDUCATION Tarleton State University, Stephenville, TX Bachelor of Science in Communication Studies, May 2017 • Concentration in Public Relations and Event Management • Double minor in Marketing and Technical Writing ACHIEVEMENTS-TO-DATE • Created a comprehensive, strategic social media campaign to increase (awareness/or conversions / orwhatever-the campaign-goal-was) for a local resort. The campaign positively impacted the organization’s existing marketing efforts by increasing inquiries (>10%) while decreasing cost per inquiry as compared to previous marketing strategies. Achieved by combining core public relations and marketing concepts during the development of the social media campaign plan. This includes, but is not limited to, collaborating with management and securing support for: identifying target audiences; writing audience-targeted social media communication plans; developing a media calendar and analytics in order to measure the plans and their messaging; researching the industry, the resort’s audiences as well as interviewing on-site subject matter experts for content development; designing and editing creative; applying visual storytelling techniques; developing guidelines for post comments; and, utilizing the latest social media marketing strategies to increase engagement. • Coordinated events—as an intern—including a grand opening for a small business. Managed all media relations activities for the grand opening including media kit creation, press release writing, news pitching, drafting owner talking points, etc. in addition to planning the event, designing the creative, stakeholder outreach, and developing communication materials and social media campaigns. EXPERIENCE Rollo Insurance Group April ’15 – Present Salado, TX Agency Producer • Assists in the development, execution and coordination of all marketing and public relations activities. This includes preparing and executing prospect and retention communication plans; conducting market research to identify new clients, sector opportunities and competition; editing marketing material; building and maintaining relationships with policyholders; and, providing excellent customer service to policyholders. • Increased prospect conversions by developing communication plans to track prospect responsiveness to messaging and channels. • Coordinates media relation’s activities including radio script writing, press release writing, etc. Secured support for developing and updating a media list. • Collaborates with staff to develop, edit, and distribute communications content such as mail campaigns, email campaigns, phone scripts, etc. • Advises, trains, and assists staff on the Rollo Insurance systems and daily operations. Brit Owen Insurance February ’13 – April ’15 Killeen, TX Agency Producer • Executed all marketing plans and activities. • Targeted identified prospects and marketed Farmers Insurance product and services. • Built and maintained relationships with policyholders through excellent customer service and client retention plans.

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Wrote and edited communications content such as ad copy, mail campaigns, email campaigns, phone scripts, etc. If you’ve used your graphic design skills, I would add here. Something like Designed and directed all creative content. Trained staff on the Farmer’s insurance systems and daily operations.

PUBLIC RELATIONS INTERNSHIP EXPERIENCE Participated in a variety of public relations projects through various public relations internships. These initiatives included social media and website management; monitoring and measuring social media engagement; driving social media traffic to websites; content creation for social media platforms, websites, blogs, and promotional literature; development and execution of creative concepts for video, digital and print; planning, promoting and executing events including a grand opening; coordinating media relations; tracking news coverage; pitching news media; and preparing reports. Rough Creek Lodge & Resort, Social Media Intern January ‘17 - May. ‘17 Glen Rose, TX Safe Connections, Public Relations Assistant (Remote) January ‘17 - May. ‘17 St. Louis, MO Soul Feet Studios, Event Coordinator August ‘16 - Dec. ‘16 Stephenville, TX RFD-TV’s The American, Social Media Influencer February ‘16 DFW Metro, TX Clark Gardens, Event Manager August ‘15 – Dec. ‘15 Weatherford, TX PROFESSIONAL MEMBERSHIPS Current • Public Relations Student Society of American • American Marketing Association Previous • Student Event Planners Association REFERENCES Dr. Cessna Winslow, Assistant Professor Tarleton State University 254.968.9751 Frank Alvarez, Resident Manager Rough Creek Lodge & Resort 254.918.2554