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Embrace the unknown world instead of staying in safe territory? Redefining the specifications of time ad infinitum without losing a beat? Relying on symbols and mystery to succeed just as much as know-how and experience? Elie and Pierre Bernheim, grandsons of a famous Swiss watchmaker, have taken up this challenge and created their own watch Brand, in perfect harmony with its times: 88 RUE DU RHONE. The new Brand offers the urbane consumer all over the world the elegance and finish of luxury products, conforming to the highest Swiss quality standards. The watches are modern, stylish and full of character, with strong symbols and mystery as well. All this is presented in a reasonable and affordable price range, opening new perspectives in an economy in full transition. As worthy heirs to the Swiss watchmaking tradition, which, as it happens, was born in Geneva five centuries ago, 88 RUE DU RHONE’s watches are renewing its parameters: 88 RUE DU RHONE, WHERE TIME BEGINS.


29 mm

29 mm

29 mm

29 mm

Case: Stainless steel black PVD shiny & Engraved

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Dial: Black 11 diamonds

Dial: Black 11 diamonds

Dial: Mother of pearl 11 diamonds

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Bracelet: Black leather shiny with alligator padding

Bracelet & buckle: Stainless steel & Folding Clasp

Bracelet: Black leather shiny with alligator padding

Mouvement: Quartz

Mouvement: Quartz

Mouvement: Quartz

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Sapphire crystal

Sapphire crystal

Sapphire crystal

87WA120002

87WA120003

87WA120004

Dial: 88 guillochage signature with 11 diamonds Crown: Stainless steel black PVD shiny 88RDR monogram Bracelet: Black leather shiny with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120001

Š 88 RUE DU RHONE SA | All rights reserved

MASTERBOOK 2012 | COLLECTION 29MM | QUARTZ

P| 3


29 mm

29 mm

29 mm

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Dial: Mother of pearl 11 diamonds

Dial: Black 8 diamonds & Arabic numerals

Dial: Mother of Pearl & Roman numerals

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Bracelet: Black leather shiny with alligator padding

Bracelet & buckle: Stainless steel & Folding Clasp

Mouvement: Quartz

Mouvement: Quartz

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Sapphire crystal

Sapphire crystal

87WA120006

87WA120007

Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120005

Š 88 RUE DU RHONE SA | All rights reserved

P| 4

MASTERBOOK 2012 | COLLECTION 29MM | QUARTZ


35 mm

35 mm

35 mm

35 mm

Case: Stainless steel & Engraved

Case: Stainless steel rose PVD & Engraved

Case: Stainless steel yellow PVD & Engraved

Case: Stainless steel rose PVD & Engraved

Dial: RosĂŠ 11 diamonds

Dial: White roman numerals & 12 diamonds

Dial: Brown roman numerals

Dial: White roman numerals & 8 diamonds Crown: Stainless steel 88RDR monogram

Crown: rose PVD 88RDR monogram

Bracelet: white leather shiny with alligator padding

Bracelet & buckle: Stainless steel rose PVD & Folding Clasp

Mouvement: Quartz

Mouvement: Quartz

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Sapphire crystal

Sapphire crystal

87WA120008

87WA120009

Š 88 RUE DU RHONE SA | All rights reserved

Crown: Stainless steel yellow PVD 88RDR monogram Bracelet: Ficelle leather with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120011

Crown: Stainless steel rose PVD 88RDR monogram Bracelet: brown leather with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120016

MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ

P| 5


35 mm

35 mm

35 mm

Case: Stainless steel black PVD shiny set with 88 diamonds & Engraved

Case: Stainless steel set with 88 diamonds & Engraved

Case: Stainless steel & Engraved

Dial: Black 11 diamonds Crown: Steel black PVD shiny 88RDR monogram Bracelet: Black leather shiny with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120010

Š 88 RUE DU RHONE SA | All rights reserved

Dial: White & Roman numerals Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120012

P| 6

Dial: White & Roman numerals Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120024

MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ


35 mm

35 mm

35 mm

35 mm

Case: Stainless steel rose PVD & Engraved

Case: Stainless steel rose PVD & Engraved

Case: Stainless steel rose PVD & Engraved

Case: Stainless steel rose PVD & Engraved

Dial: Rosé index 12 diamonds

Dial: white index 12 diamonds

Dial: Rosé index 12 diamonds

Dial: black index 10 diamonds

Crown: Stainless steel rose PVD 88RDR monogram

Crown: Stainless steel rose PVD 88RDR monogram

Crown: Stainless steel rose PVD 88RDR monogram

Crown: Stainless steel rose PVD 88RDR monogram

Bracelet & buckle: Stainless steel rose PVD & Folding Clasp

Bracelet & buckle: Stainless steel rose PVD & Folding Clasp

Bracelet: Brown leather with alligator padding

Bracelet & buckle: Stainless steel rose PVD & Folding Clasp

Mouvement: Quartz

Mouvement: Quartz

Mouvement: Quartz

Mouvement: Quartz

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Sapphire crystal

Sapphire crystal

Sapphire crystal

Sapphire crystal

87WA120013

87WA120014

87WA120015

87WA120017

© 88 RUE DU RHONE SA | All rights reserved

MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ

P| 7


35 mm

35 mm

Case: Stainless steel set with 88 diamonds & Engraved

Case: Stainless steel & Engraved

Dial: white 11 diamonds

Dial: White 11 diamonds

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Bracelet: White leather shiny with alligator padding

Bracelet: White leather shiny with alligator padding

Mouvement: Quartz

Mouvement: Quartz

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Sapphire crystal

Sapphire crystal

87WA120018

87WA120019

Š 88 RUE DU RHONE SA | All rights reserved

P| 8

MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ


35 mm

35 mm

35 mm

35 mm

Case: Stainless steel white Ceramique shiny & Engraved

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Dial: Black 11 diamonds

Dial: Black 8 diamonds & Arabic numerals

Dial: 88 guillochage signature with 11 diamonds

Case: Stainless steel black PVD shiny set with 88 diamonds & Engraved

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Bracelet: Black leather shiny with alligator padding

Bracelet: Black leather shiny with alligator padding

Bracelet: Black leather shiny with alligator padding

Mouvement: Quartz

Mouvement: Quartz

Mouvement: Quartz

Mouvement: Quartz

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Sapphire crystal

Sapphire crystal

Sapphire crystal

Sapphire crystal

87WA120020

87WA120021

87WA120022

87WA120023

Š 88 RUE DU RHONE SA | All rights reserved

Dial: Black with diamonds Crown: Steel black PVD shiny 88RDR monogram Bracelet: Steel black PVD

MASTERBOOK 2012 | COLLECTION 35MM | QUARTZ

P| 9


39 mm

39 mm

39 mm

39 mm

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Dial: White & Roman Numerals

Dial: Black index

Dial: White & Roman Numerals

Dial: Black & Roman Numerals

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Bracelet & buckle: Stainless steel & Folding Clasp

Bracelet & buckle: Stainless steel & Folding Clasp

Bracelet: Black leather, alligator padding

Bracelet & buckle: Stainless steel & Folding Clasp

Mouvement: Automatic

Mouvement: Automatic

Mouvement: Automatic

Mouvement: Automatic

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Sapphire crystal

Sapphire crystal

Sapphire crystal

Sapphire crystal

87WA120031

87WA120032

87WA120033

87WA120034

Š 88 RUE DU RHONE SA | All rights reserved

MASTERBOOK 2012 | COLLECTION 39MM | AUTOMATIC

P | 10


39 mm

P | 11

Case: Stainless steel black PVD mat Dial: Black & Roman numerals Crown: Steel black matt PVD 88RDR monogram Bracelet: Black leather with alligator padding red stitching Mouvement: automatic Water Resistance: 50/165ft Sapphire crystal 87WA120035

Š 88 RUE DU RHONE SA | All rights reserved

MASTERBOOK 2012 | COLLECTION 39MM | AUTOMATIC


39 mm

39 mm

39 mm

39 mm

Case: Stainless steel black PVD mat & Engraved

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Dial: Black 11 diamonds

Dial: Silver index

Dial: Black Arabic numerals

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Bracelet: Black leather with alligator padding

Bracelet: Black leather with alligator padding

Bracelet & buckle: Stainless steel & Folding Clasp

Mouvement: Quartz

Mouvement: Quartz

Mouvement: Quartz

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Sapphire crystal

Sapphire crystal

Sapphire crystal

87WA120026

87WA120027

87WA120028

Dial: Black & Arabic numerals Crown: Steel black matt PVD 88RDR monogram Bracelet: Stainless steel black PVD mat & Folding Clasp Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120025

Š 88 RUE DU RHONE SA | All rights reserved

MASTERBOOK 2012 | COLLECTION 39MM | QUARTZ

P | 12


39 mm

39 mm

Case: Stainless steel & Engraved

Case: Stainless steel black PVD shiny & Engraved

Dial: Black Arabic numerals Crown: Stainless steel 88RDR monogram Bracelet: Black leather with alligator padding Movement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120030

P | 13

Dial: 88 guillochage signature with 11 diamonds Crown: Stainless steel black PVD shiny 88RDR monogram Bracelet: Black leather shiny with alligator padding Mouvement: Quartz Water Resistance: 50/165ft Sapphire crystal 87WA120029

Š 88 RUE DU RHONE SA | All rights reserved

MASTERBOOK 2012 | COLLECTION 39MM | QUARTZ


42 mm

42 mm

42 mm

42 mm

Case: Stainless steel & Engraved

Case: Stainless steel black PVD mat

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Dial: Black index

Dial: Black & Roman numerals

Dial: Black & Roman numerals

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Bracelet & buckle: Stainless steel & Folding Clasp

Bracelet: Black leather with alligator padding

Dial: Black & Roman numerals Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Automatic Water Resistance: 50/165ft Sapphire crystal 87WA120040

Š 88 RUE DU RHONE SA | All rights reserved

Crown: Stainless steel black PVD mat 88RDR monogram Bracelet: Black leather with alligator padding red stitching

Mouvement: Automatic

Mouvement: Automatic

Mouvement: Automatic

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Sapphire crystal

Sapphire crystal

87WA120042

87WA120043

Sapphire crystal 87WA120041

MASTERBOOK 2012 | COLLECTION 42MM | AUTOMATIC

P | 14


42 mm

42 mm

42 mm

42 mm

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Case: Stainless steel & Engraved

Dial: Silver index

Dial: Black Arabic numerals

Dial: Black Arabic numerals

Case: Stainless steel black PVD mat & Engraved

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Bracelet: Black leather with alligator padding

Bracelet & buckle: Stainless steel & Folding Clasp

Bracelet: Black leather with alligator padding

Mouvement: Quartz

Mouvement: Quartz

Movement: Quartz

Bracelet: Stainless steel black PVD mat & Folding Clasp

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Mouvement: Quartz

Sapphire crystal

Sapphire crystal

Sapphire crystal

Water Resistance: 50/165ft

87WA120036

87WA120037

87WA120039

Š 88 RUE DU RHONE SA | All rights reserved

Dial: Black & Arabic Numerals Crown: Steel black matt PVD 88RDR monogram

Sapphire crystal 87WA120038

MASTERBOOK 2012 | COLLECTION 42MM | QUARTZ

P | 15


42 mm

42 mm

42 mm

42 mm

Case: Stainless steel & engraved

Case: Stainless steel & engraved

Dial: Black & Arabic number

Dial: Black index

Case: Stainless steel rose PVD & Engraved

Case: Stainless steel rose PVD & Engraved

Crown: Stainless steel 88RDR monogram

Crown: Stainless steel 88RDR monogram

Dial: Black Arabic numerals

Dial: Black Arabic numerals

Bracelet: Black leather with alligator padding

Bracelet: Black leather with alligator padding

Crown: Stainless steel rose PVD 88RDR monogram

Crown: Stainless steel rose PVD 88RDR monogram

Mouvement: Quartz chronograph

Mouvement: Quartz chronograph

Bracelet & buckle: Stainless steel rose PVD & Folding Clasp

Bracelet: Brown leather with alligator padding

Water Resistance: 50/165ft

Water Resistance: 50/165ft

Mouvement: Quartz chronograph

Mouvement: Quartz chronograph

Sapphire crystal

Sapphire crystal

Water Resistance: 50/165ft

Water Resistance: 50/165ft

87WA120047

87WA120048

Sapphire crystal

Sapphire crystal

87WA120049

87WA120050

Š 88 RUE DU RHONE SA | All rights reserved

MASTERBOOK 2012 | COLLECTION 42MM | CHRONO

P | 16


42 mm

42 mm

42 mm

Case: Stainless steel black PVD

Case: Stainless steel yellow PVD & Engraved

Case: Stainless steel & Engraved

Dial: Black index Crown: Stainless steel black PVD with 88RDR monogram Bracelet: Black leather with alligator padding red stitching Mouvement: Quartz chronograph Water Resistance: 50/165ft Sapphire crystal 87WA120046

© 88 RUE DU RHONE SA | All rights reserved

Dial: Rosé index Crown: Stainless steel yellow PVD 88RDR monogram Bracelet: Brown leather with alligator padding Mouvement: Quartz chronograph Water Resistance: 50/165ft Sapphire crystal 87WA120045

P | 17

Dial: Silver & Arabic numerals Crown: Stainless steel 88RDR monogram Bracelet & buckle: Stainless steel & Folding Clasp Mouvement: Quartz chronograph Water Resistance: 50/165ft Sapphire crystal 87WA120044

MASTERBOOK 2012 | COLLECTION 42MM | CHRONO


Š 88 RUE DU RHONE S.A. | All rights reserved | 2012


88RDR MasterBook 2012