Page 1

01

02

03

04

05

06

07

08

09

10

Vol

INTUITUS CONTENT /

The Selected Works of Kristin Bowen

01


INTUITUS CONTENT /

The Selected Works of Kristin Bowen


“Our abilit y to make good judgments is holistic in charac ter, and arises from repeated confrontations with real things: comprehensive entities that are grasped all at once, in a manner that may be incapable of explicit ar ticulation.�

- M AT T H E W C R AW F O R D


INTUITUS MEANING /

Intuitus, the Latin root for intuition, means “to look, contemplate.” Intuition: noun / in-tü-i-shən / The power or faculty of attaining direct knowledge or cognition without evident rational thought and inference. Intuition is an integral part of the design process but is also the hardest part to logically explain. It is based on life experiences, gut instincts and what has been taught to you. This experience allows designers to accurately and quickly judge the rightness of design solutions. Decisions you make in the design process are right because they feel right. Many times it is hard to articulate these judgements in a logical manner but that does not mean the judgement lacks value or is incorrect. While you may not be able to logically explain it at the time, it all comes together just right in the end allowing the designer to create appropriate solutions. Intuition plays a huge role in my design process. It guides me through the process and helps lead me to an appropriate solution. Many intuitive ideas run through my mind at the beginning of a project. Of ten, I cannot make sense of these primitive ideas immediately. I use intuition, research and logic to carefully narrow down my ideas so I can begin to build up the foundation of the project. With this guidance, the big picture begins to take shape to ultimately form my final design solution.


TABLE OF CONTENTS D U R AT I O N

/

2007

2008

2009

2010

2011

2012

2013

/ YEARS

01

Something to Aspire To

06

02

Sophisticated Rec ycling

20

03

Refresh And Refine

35

04

Fight or Flight Sur vival

48

05

Type in Perpetual Motion

102

06

The Best of Both Worlds

115

07

Shmammered Traveling

126

08

Educated Slumbers

141

09

Miscellaneous

149


01

02

03

04

05

06

07

08

09

10

No

01

SOMETHING TO ASPIRE TO P R OJ E C T D U R AT I O N

/ 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

/ WEEKS

TITLE /

COURSE /

Dos Equis Lamp & Lamp Packaging

Package Design 3

INSTRUCTOR /

DELIVER ABLES /

Thomas McNult y

One Lamp & One Corresponding Package

T Y P E FAC E S /

C AT E G O RY /

Clarendon / DIN Schrif t

Package Design

OBJECTIVE /

Design and fabricate a prototype lamp and package for a company, not likely to produce a lamp, of your choosing. SOLUTION /

For this projec t, designing a lamp was something ex tremely new to me. Designing a lamp for a beer company seemed to be even more strange. As I researched for this projec t, I did find that any produc t made by Dos Equis would have to reflect their message to the people. The Dos Equis Table L amp ref lec ts the intriguing life of their spokesperson “ The Most Interesting Man In the World,” Dos Equis’ reigning brand campaign. The table lamp fits right into the wit t y campaign’s characteristics of the well-rounded, world traveller that has truly lived life to the fullest & someone people can aspire to be. K E Y A DJ E C T I V E S /

Unique, Mysterious, Witty & Interesting

INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

10


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

12


TITLE / D O S EQ U I S L A M P P R OJ EC T

COUR SE / PAC K AG E D E S I G N T H R EE

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

13


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

14


TITLE / D O S EQ U I S L A M P P R OJ EC T

COUR SE / PAC K AG E D E S I G N T H R EE

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

15


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

16


TITLE / D O S EQ U I S L A M P P R OJ EC T

COUR SE / PAC K AG E D E S I G N T H R EE

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

17


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

18


TITLE / D O S EQ U I S L A M P P R OJ EC T

COUR SE / PAC K AG E D E S I G N T H R EE

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

19


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

20


8”

9”

10.5” 10.5”

TITLE / D O S EQ U I S L A M P P R OJ EC T

COUR SE / PAC K AG E D E S I G N T H R EE

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

21


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

22


TITLE / D O S EQ U I S L A M P P R OJ EC T

COUR SE / PAC K AG E D E S I G N T H R EE

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

23


01

02

03

04

05

06

07

08

09

10

No

02

SOPHISTICATED RECYCLING P R O J E C T D U R AT I O N

/ 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

/ WEEKS

TITLE /

COURSE /

Paint Can Packaging Project

Package Design 2

INSTRUCTOR /

DELIVERABLES /

Thomas McNult y

Various Size Paint Cans, 2 Spray Cans & Brush

T YPEFACE S /

C AT E G O R Y /

Univers / Helvetica Neue

Package Design

OBJECTIVE /

Design packaging for a paint can line of your choice including gallon cans, pint size cans and spray cans. SOLUTION /

Kelly- Moore’s eCoat Rec ycled paint was the first of its kind in 1995 . It ’s extremely af fordable as well. I thought it was a great step towards saving the environment for the paint company. Since then, new rec ycled paint lines and eco-friendly lines have come out and Kelly- Moore has not updated their eCoat. It was in need of a major update. My design uses natural colors and really shows the paint is eco-friendly with pat terns and colors. The unique qualities set it apar t from any of the other rec ycled paint line packaging and will draw the at tention of new and existing household paint consumers. KEY ADJECTIVES /

Recycled, Economical, Durable

INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

24


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

26


TITLE / PA I N T C A N P R OJ EC T

COUR SE / PAC K AG E D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

27


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

28


TITLE / PA I N T C A N P R OJ EC T

COUR SE / PAC K AG E D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

29


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

30


TITLE / PA I N T C A N P R OJ EC T

COUR SE / PAC K AG E D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

31


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

32


TITLE / PA I N T C A N P R OJ EC T

COUR SE / PAC K AG E D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

33


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

34


TITLE / PA I N T C A N P R OJ EC T

COUR SE / PAC K AG E D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

35


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

36


TITLE / PA I N T C A N P R OJ EC T

COUR SE / PAC K AG E D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

37


01

02

03

04

05

06

07

08

09

10

No

03

T YPE IN PERPETUAL MOTION P R O J E C T D U R AT I O N

/ 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

/ WEEKS

TITLE /

COURSE /

Typography Conference

Typography 3

INSTRUCTOR /

DELIVERABLES /

Ariel Gray

Conference Promotional Materials

T YPEFACE S /

C AT E G O R Y /

Dax, 45 Degrees, Optima

Typography

OBJECTIVE /

Design promotional material for a Typography Conference of your choice, existing or fictional, using experimental typography. SOLUTION /

Get Your Type On is a t ypography conference based on the fundamentals of Kinetic Typography. I wanted to design t ype that evoked the same feeling you got when you viewed kinetic t ypography. Af ter researching, I found I needed to create t ype that moved on the page. Eye movement and interac tion would be imperative in this projec t. Using experimental t ypography, I created areas of tension bet ween paragraphs & lines to mimic the movement. Intriguing visuals, bright colors and layering helped me give readers the experience of kinetic t ype. KEY ADJECTIVES /

Movement, Engaging, Modern

TITLE / T Y P O G R A P H Y CO N F ER EN C E

COUR SE / T Y P O G R A P H Y T H R EE

INSTRUCTOR / A R I EL G R E Y

Pg

39


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

40


TITLE / T Y P O G R A P H Y CO N F ER EN C E

COUR SE / T Y P O G R A P H Y T H R EE

INSTRUCTOR / A R I EL G R E Y

Pg

41


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

42


TITLE / T Y P O G R A P H Y CO N F ER EN C E

COUR SE / T Y P O G R A P H Y T H R EE

INSTRUCTOR / A R I EL G R E Y

Pg

43


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

44


TITLE / T Y P O G R A P H Y CO N F ER EN C E

COUR SE / T Y P O G R A P H Y T H R EE

INSTRUCTOR / A R I EL G R E Y

Pg

45


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

46


TITLE / T Y P O G R A P H Y CO N F ER EN C E

COUR SE / T Y P O G R A P H Y T H R EE

INSTRUCTOR / A R I EL G R E Y

Pg

47


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

48


TITLE / T Y P O G R A P H Y CO N F ER EN C E

COUR SE / T Y P O G R A P H Y T H R EE

INSTRUCTOR / A R I EL G R E Y

Pg

49


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

50


TITLE / T Y P O G R A P H Y CO N F ER EN C E

COUR SE / T Y P O G R A P H Y T H R EE

INSTRUCTOR / A R I EL G R E Y

Pg

51


01

02

03

04

05

06

07

08

09

10

No

04

REFRESH AND REFINE P R O J E C T D U R AT I O N

/ 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

/ WEEKS

TITLE /

COURSE /

JCPenney Redesign / Group Project

Package Design 4

INSTRUCTOR /

DELIVERABLES /

Michael Osborne

Packaging for Multiple Brands for JCPenney

GROUP MEMBERS /

Team Eagle: Kristin Bowen, Sarah Rouse-Higgins, Stephanie Schmaltz, Nathan Godding and Yoona Bae

OBJECTIVE /

Redesign JCPenney’s packaging to refresh and revitalize their current brand system and compete with competitors like Target. SOLUTION /

In order to compete with competitors like Target, my group found that it was imperative to open JCPenney’s target market up to at trac t a broader demographic. In order to do this, we created a new brand strategy for JCPenney that would introduce new produc t lines that would appeal to dif ferent demographics. We created a strategy that mirrored the house brand and JCPenney’s private labels. We included a house brand that would cover basic needs in ever y categor y and then designed private labels that provided more luxurious options for each categor y the house brand covered. This brand strategy at trac ts consumers of all income levels as well as all ages. KEY ADJECTIVES /

Accessible, Quality, Durable INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

52


FOOD

PET

HOUSE BR AND

HOME

BABY

HOUSE BR AND /

P R I VAT E L A B E L /

JCP Everyday

Gold Standard Trading Company

C AT E G O R Y /

C AT E G O RY /

Food, Pet, Home & Baby

Gourmet Food

KE Y WOR DS /

KE Y WOR DS /

Accessible, Value, Trustworthy

Quality, Gourmet, Artisan

INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

54


FOOD

PET PRIVATE L ABELS

HOME

BABY

P R I VAT E L A B E L /

P R I VAT E L A B E L /

P R I VAT E L A B E L /

Caroline & James

Nuzzle

Canary

C AT E G O RY /

C AT E G O RY /

C AT E G O RY /

Home

Pet Supplies

Baby

KE Y WOR DS /

KE Y WOR DS /

KE Y WOR DS /

Sleek, Luxurious, Modern

Friendly, Playful, Wholesome

Colorful, Trustworthy, Modern

TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

55


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

56


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

57


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

58


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

59


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

60


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

61


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

62


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

63


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

64


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

65


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

66


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

67


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

68


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

69


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

70


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

71


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

72


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

73


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

74


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

75


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

76


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

77


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

78


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

79


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

80


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

81


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

82


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

83


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

84


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

85


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

86


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

87


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

88


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

89


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

90


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

91


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

92


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

93


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

94


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

95


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

96


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

97


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

98


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

99


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

100


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

101


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

102


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

103


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

104


TITLE / J C P EN N E Y R ED E S I G N

COUR SE / PAC K AG E D E S I G N F O U R

INSTRUCTOR / M I C H A EL O S B O R N E

Pg

105


01

02

03

04

05

06

07

08

09

10

No

05

FIGHT OR FLIGHT SURVIVAL P R O J E C T D U R AT I O N

/ 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

TITLE /

COURSE /

Fight Or Flight Sur vival Book

Typography 4

/ WEEKS

INSTRUCTOR /

DELIVERABLES /

Carolina DeBartolo

One Book Based On Any Sur vival Topic

T YPEFACE S /

C AT E G O R Y /

Trade Gothic

Print

OBJECTIVE /

Design a book about any topic relating to Survival. Create a type system to apply cohesively to the entire book. SOLUTION /

I chose Fight or Flight for my sur vival topic. I wanted to evoke similar feelings one would get in a Fight or Flight situation with my t ype system. In a stress situation, the body can reac t in t wo dif ferent ways. Fight and Flight are complete opposites. I wanted to show this contrast through my design. Using lines, I created tension in my headings and subheadings that ref lec ts the stress one goes through in life or death situations. Contrasting paragraph st yles express the ex treme dif ference bet ween the t wo biological responses. By color coding headings and call outs, information can be easily digested while reading. KEY ADJECTIVES /

Tension, Educational, Scientific

INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

106


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

108


TITLE / F I G H T O R F L I G H T

COUR SE / T Y P O G R A P H Y F O U R

INSTRUCTOR / C A R O L I N A D E B A RTO LO

Pg

109


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

110


TITLE / F I G H T O R F L I G H T

COUR SE / T Y P O G R A P H Y F O U R

INSTRUCTOR / C A R O L I N A D E B A RTO LO

Pg

111


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

112


TITLE / F I G H T O R F L I G H T

COUR SE / T Y P O G R A P H Y F O U R

INSTRUCTOR / C A R O L I N A D E B A RTO LO

Pg

113


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

114


8 9

6

7

1 4 2 3

5

TITLE / F I G H T O R F L I G H T

COUR SE / T Y P O G R A P H Y F O U R

INSTRUCTOR / C A R O L I N A D E B A RTO LO

Pg

115


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

116


TITLE / F I G H T O R F L I G H T

COUR SE / T Y P O G R A P H Y F O U R

INSTRUCTOR / C A R O L I N A D E B A RTO LO

Pg

117


01

02

03

04

05

06

07

08

09

10

No

06

THE BEST OF BOTH WORLDS P R O J E C T D U R AT I O N

/ 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

/ WEEKS

TITLE /

COURSE /

New Product Promotion

Graphic Design 2

INSTRUCTOR /

DELIVERABLES /

Thomas McNult y

Brochure & Direct Mailer for Invention

T YPEFACE S /

C AT E G O R Y /

Avenir

Print

OBJECTIVE /

Invent of product of your choice and successfully create a brand and promote it through an appropriate parent company. SOLUTION /

Under Barnes & Noble as a parent company, I have created a brand for a new wireless reading device that is friendly, fun and accessible. This one of a kind Omnibuk is the ideal combination of the versatilit y of an E-reader and the comfor t of turning the pages of your own book . You can avoid reading of f of a screen but still have your home librar y at your finger tips. Omnibuk illumipages™ technology allows paper-like pages to display tex t as if you were reading from a traditional book . You don’t have to change books to read a new stor y. This book will change for you. KEY ADJECTIVES /

Friendly, Fun, Accessible, Nostalgic

TITLE / N E W P R O D U C T P R O M OT I O N

COUR SE / G R A P H I C D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

119


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

120


TITLE / N E W P R O D U C T P R O M OT I O N

COUR SE / G R A P H I C D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

121


9”

2”

INTUITUS

6”

P O RT F O L I O O F K R I S T I N B OW EN

Pg

122


TITLE / N E W P R O D U C T P R O M OT I O N

COUR SE / G R A P H I C D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

123


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

124


Omnibuk ’s ground breaking illumipages™ technology displays text on paper screens that look & feel like real paper.

TITLE / N E W P R O D U C T P R O M OT I O N

COUR SE / G R A P H I C D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

125


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

126


TITLE / N E W P R O D U C T P R O M OT I O N

COUR SE / G R A P H I C D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

127


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

128


TITLE / N E W P R O D U C T P R O M OT I O N

COUR SE / G R A P H I C D E S I G N T W O

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

129


01

02

03

04

05

06

07

08

09

10

No

07

SHMAMMERED TRAVELING P R O J E C T D U R AT I O N

/ 1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

TITLE /

COURSE /

Transportation Ser vice Identit y Project

Identit y 2

INSTRUCTOR /

DELIVERABLES /

Thomas McNult y

Brand Guidelines & Identit y System

/ WEEKS

T YPEFACE S /

C AT E G O R Y /

Univers

Identit y

OBJECTIVE /

Create a new identity, application system, and brand guidelines for a transportation service of your choice. SOLUTION /

I wanted to choose a unique transpor tation ser vice for this projec t. Shmaxi is a designated driving ser vice that allows you and your car to make it home safely af ter you have been drinking. I designed a memorable identit y that people would respond to. Many times, people think they are OK to drive af ter they’ve been drinking or think a designated driving ser vice is unnecessar y and silly. Shmaxi has a dif ferent take on designated driving. It doesn’t look down at you if you are drunk but welcomes you instead. Shmaxi ’s friendly drivers want you to have a good time but also to be safe. Shmaxi ’s application system provides consumer interac tion in bars as a way to adver tise and connec t with their customers. KEY ADJECTIVES /

Trustworthy, Fun, Friendly

INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

130


HOME

A BOU T

SER V ICE S

P RICE S

C ON TAC T US

Shmaxi is dedicated to getting you home safely. Call us to bring you and your car home safely. Follow us on Facebook and Twitter! Track our Shmaxi!

INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

132


DE SIGN AT ED DRI V ERS

TITLE / T R A N S P O RTAT I O N I D EN T I T Y

COUR SE / I D EN T I T Y T WO

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

133


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

134


TITLE / T R A N S P O RTAT I O N I D EN T I T Y

COUR SE / I D EN T I T Y T WO

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

135


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

136


TITLE / T R A N S P O RTAT I O N I D EN T I T Y

COUR SE / I D EN T I T Y T WO

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

137


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

138


TITLE / T R A N S P O RTAT I O N I D EN T I T Y

COUR SE / I D EN T I T Y T WO

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

139


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

140


TITLE / T R A N S P O RTAT I O N I D EN T I T Y

COUR SE / I D EN T I T Y T WO

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

141


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

142


88 8. IM.DRUNK

ww w. shma xi .com

ww w. shma xi .com

TITLE / T R A N S P O RTAT I O N I D EN T I T Y

COUR SE / I D EN T I T Y T WO

88 8. IM .D RUNK

INSTRUCTOR / T H O M A S M C N U LT Y

Pg

143


01

02

03

04

05

06

07

08

09

10

No

08

EDUCATED SLUMBERS P R O J E C T D U R AT I O N

/ 1

2

3

4

5

6

7

8

9

10

11

TITLE /

12

13

14

15

/ WEEKS

COURSE /

“ How to Sleep” Educational Conference

Print 1

INSTRUCTOR /

DELIVERABLES /

Megumi Kiyama

Brochure, Posters and Website

T Y P E FAC E S /

C AT E G O R Y /

Avenir

Print

OBJECTIVE /

Design promotional material for a conference of your choosing. The design should reflect the topic of the conference and mood you want to set for the audience. SOLUTION /

For this projec t, I wanted to choose a topic that would be useful for students, including myself. Many of us are sleep deprived. We work through the night, skip sleeping and rely on cof fee to make it through the day. We end up feeling exhausted and a lit tle lethargic. I have designed a conference to educate sleepy students on the benefits of sleep as well as the best way to at tain rest ful sleep. In my design, I used friendly visuals and colors to teach students the histor y & biology behind sleep. Infographics provide easily digestible information through simplicit y & color. KEY ADJECTIVES /

Fun, Engaging, Educational

TITLE / S L EEP CO N F ER EN C E

COUR SE / P R I N T O N E

INSTRUCTOR / M EG U M I K I YA M A

Pg

145


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

146


TITLE / S L EEP CO N F ER EN C E

COUR SE / P R I N T O N E

INSTRUCTOR / M EG U M I K I YA M A

Pg

147


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

148


TITLE / S L EEP CO N F ER EN C E

COUR SE / P R I N T O N E

INSTRUCTOR / M EG U M I K I YA M A

Pg

149


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

150


TITLE / S L EEP CO N F ER EN C E

COUR SE / P R I N T O N E

INSTRUCTOR / M EG U M I K I YA M A

Pg

151


01

02

03

04

05

06

07

08

09

10

No

09

MISCELLANEOUS D U R AT I O N

/

2007

2008

2009

2010

2011

2012

2013

/ YEARS

TITLE /

A Collection Of Identities From Past Projects

An identit y is how a brand presents themselves to the world. It ref lec ts who they are and creates an image for consumers of all kinds to identif y with. In this sec tion, I have included identit y solutions from past projec ts. Each has a unique f lavor that has been chosen specifically for the brand it represents.

SECTION / M I S C EL L A N EO U S

C ATEG ORY / I D EN T I T Y

Pg

153


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

154


SECTION / M I SC ELL A N EOU S

CATEGORY / I D E N TIT Y

Pg

155


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

156


SECTION / M I SC ELL A N EOU S

CATEGORY / I D E N TIT Y

Pg

157


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

158


SECTION / M I SC ELL A N EOU S

CATEGORY / I D E N TIT Y

Pg

159


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

160


SECTION / M I SC ELL A N EOU S

CATEGORY / I D E N TIT Y

Pg

161


INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

162


THANK YOU F A M I LY /

To my family for supporting me through thick and thin. Thanks Mom and Dad for your continuous support of my projects & their prices.

AC ADEMY OF ART /

To my instructors through the years, who have shown me how to hone my skills and create successful projects to include just the right amount of craziness and fun. Special thanks to Mar y Scott, Michael Osborne, Tom McNult y, Darrell Hayden and Ariel Grey.

FRIENDS /

To Vito for believing in me when I didn’t. Thank you for tolerating my all-nighters and lending an extra hand when needed. For being my wall to bounce ideas off of. To Stephanie & Sarah for being my partners in crime. Thanks for the advice, the support and food outings. To my roommates for their extra input and opinions. To Robert for unstumping my most difficult creative blocks with “out of the box“ comments. To Team Eagle, Stephanie Schmaltz, Sarah Higgins, Nathan Godding and Yoona Bae, for being awesome teammates and excellent designers to work with. The time we spent together was invaluable and made me grow tremendously as a graphic designer and teammate.

Pg

163


SCHOOL /

Academy of Art University, School of Graphic Design COURSE /

Senior Portfolio INSTRUCTOR /

Mary Scott STUDENT /

Kristin Bowen WEBSITE /

www.kristinbowen.com TELEPHONE /

916 .747.7401 ADDRESS /

230 Teresita Blvd. San Francisco, CA 94127 EMAIL /

kristinbowen87@gmail.com BOOK BINDERY /

Blurb / www.blurb.com PHOTOGR APHY /

Kristin Bowen, Sarah Higgins Nathan Godding TITLE OF BOOK /

Intuitus PA P E R S TO C K /

Mohawk Superfine Eggshell Ultrawhite T YPE FACE S /

Knockout, Verlag, Bodoni, Numbers Indicia S O F T WA R E /

Adobe Creative Suite 5.5

© A L L R I G H T S R E S E R V E D . N O PA R T O F T H I S P U B L I C AT I O N C A N B E R E P R O D U C E D WITHOUT EXPRESSIVE PERMISSION FROM KRISTIN BOWEN

INTUITUS

P O RT F O L I O O F K R I S T I N B OW EN

Pg

164


Intuitus  

The portfolio of Kristin Bowen