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SARAH E. KUCHARSKI, MA 828.550.3137 Charlotte, NC

Writer, consultant, creative problem solver, and all-around inquisitive person with nearly 20 years in strategic communications, social media management, search engine optimization, marketing, graphic design, public relations, news reporting, magazine writing, and editing. Special interests in health care, small business development, innovation, community engagement, social welfare, environmental conservation, education, the arts, and cultural preservation. Thrives on why and how.

CREATIVE CONTENT MANAGER CCP Web Design Studio, Charlotte, NC 5/18-Present • Oversee content creation for firm’s contracted clients including blog posts, social media content, website updates, email newsletter content, and other special projects by request. • Conceive and maintain content calendar to ensure diverse and topical content. • Write and edit entertaining and informative SEO copy. • Manage freelance writers and assign copy according to content calendar needs. • Repurpose content for various mediums including social media and video. • Produce all social media posts for firm’s contracted clients including Facebook, Twitter, Instagram, Google Plus, Google My Business, YouTube. • Design custom graphics as needed for social media, newsletters, and websites. • Monitor and respond to reviews across platforms including Google My Business, Facebook, and Yelp. • Update client websites for search engine ranking and provide new and useful content. • Post content on Word Press sites including SEO labeling, meta description, and image tagging. • Keep up with best industry practices, competitor analysis, and client-specific trends. 
 STRATEGIC COMMUNICATIONS LEAD Biotech Partners, Charlotte, NC 8/16-3/18 • Created, implemented and oversaw marketing and communication that effectively described and promoted Biotech Partners and its services. • Designed, authored, and produced materials for online, print and promotional distribution using Adobe Creative Suite, Microsoft Office Suite, Keynote, Pages, WordPress, and apps including Word Swag and Canva. • Managed social media presence, content, advertising, and metrics reporting across Facebook, Twitter, LinkedIn, Yelp, Google My Business and company blog using tools including Hootsuite, Google Analytics, Google Spreadsheets, Google Docs, and BitLy. • Identified opportunities for campaigns, services, and distribution channels to lead to an increase in job orders and job placements.

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Worked with internal team members to develop support materials that spoke to clients’ needs, concerns, and objectives. Partnered with company recruiters for business development, securing new and renewing existing business deals via client phone calls, written communications, and internal processes. Serviced company-wide editing, writing, and document creation needs. Represented company interests at industry functions locally and abroad to position Biotech Partners as a leading recruitment firm providing concierge-quality service and attracting top candidates in biotechnology, clinical research, contract research, research labs, bioinformatics, and lab instrumentation.

 COORDINATOR OF EPATIENT PROGRAMS Stanford Medicine X, Stanford School of Medicine, Stanford, CA 7/14-1/17 • Administrated academic medical and emerging technology conference’s international ePatient scholarship program including application design and promotion, candidate review, scholarship awards, travel arrangements, budgeting, presentation coaching, and special needs accommodations. • Facilitated delegate inclusion on key panel presentations and in special workshops alongside industry leaders and in cooperation with strategic partners. • Assisted conference planning including core theme ideation, keynote speaker selection, abstract review and on-site environmental design. • Authored program newsletters, social media postings and promotional materials with advance planning and on demand. • Worked closely with executive director to facilitate sponsorships and negotiate terms. • Collaborated on program activities that extended conference branding including off-site networking events and speaking engagements. MANAGING EDITOR Smoky Mountain Living, Waynesville, NC 9/09-11/15 • Directed nationally published magazine’s overall editorial and photographic content. • Conceived editorial themes to capitalize on reader interests and maximize revenue generation through rack and advertising sales. • Issued assignments and negotiated payment terms with freelance writers, photographers and illustrators. • Edited all copy and authored all non-assigned content including headlines, calendar listings, personal column and other contributions including photography as needed. • Authored content and designed social media campaigns and e-newsletter communications. • Supervised sponsorship agreements and marketing efforts including in-house ad design, community partnerships and term negotiation. • North Carolina Press Association award winner. DEVELOPMENTAL ENGLISH INSTRUCTOR Haywood Community College, Clyde, NC 8/10-12/11 • Taught remedial level students grammar and composition both in person and online. • Equipped students to meet departmental goals and pass final departmental exam. • Facilitated classroom environment conducive to learning for all students. • Motivated students to continue pursuing higher education.

COMMUNICATIONS SPECIALIST Western Carolina University, Cullowhee, NC 11/08 – 9/09 • Wrote and edited copy for high-priority, rush-order promotions and advertising material in accordance with university and Associated Press style. • Fielded press and public inquiries and walk-in visitors in administrative-level office setting. SPECIAL SECTIONS EDITOR Smoky Mountain News, Waynesville, NC 9/05 – 9/09 • Managed contracted specialty publications comprising additional revenue stream. • Authored content and shot photos according to client goals and specifications ranging from business profiles to restaurant reviews, education system overviews to opportunities for outdoor recreation. • Coordinated contributed materials from freelance writers, photographers and illustrators while supervising layout and design. • Managed internal communications and general office business as pertaining to special sections and company operations. • North Carolina Press Association award winner. STAFF WRITER/A&E EDITOR Smoky Mountain News, Waynesville, NC 9/03 – 9/05 • Covered two counties for weekly regional paper dedicated to in-depth, issue-based reporting; reporting focused on local and state government, economic development, land use, environmental challenges and community features. Authored articles and shot photos. • Coordinated freelance writers and story assignments, as well as edited copy and contributed to popular weekly arts section. • North Carolina Press Association award winner. STAFF WRITER The Press & Standard, Walterboro, SC 9/02 – 7/03 • General assignment reporter for bi-weekly newspaper. Authored articles and shot photos for local government, crime, and feature stories. • Authored weekly humor column. • Contributed to special sections.

University of North Carolina, Greensboro – M.A. Liberal Studies, focus in communications, 2011 University of North Carolina, Chapel Hill – B.A. Journalism, outside concentration in political science, 2002


INDEPENDENT ENGAGEMENTS PLANETREE, INTERNATIONAL CONFERENCE ON PATIENT-CENTERED CARE MASTERCLASS PRESENTER AND PANELIST, BOSTON, MA — 2018 Leader and discussion moderator for ”Patients Are Professionals Too” masterclass on moving beyond patient/family advisory councils to contracting with patients as expert consultants; invited panelist for special session “Ask the Experts: Learn How Patients Turn Pain Points Into Innovations.” 
 AMERICAN INSTITUTES OF RESEARCH STAKEHOLDER, WASHINGTON, DC — 2017-2018 Invited Patient Stakeholder Advisory Group representative tasked with creating Patient Centered Outcome Measures for the Centers for Medicare and Medicaid’s Comprehensive Primary Care Plus project. WEGO HEALTH EXPERTS ADVISOR, BOSTON, MA — 2016-2017 Appointed advisor to leading-edge company connecting healthcare with the experience, skills and insights of world’s largest network of patient leaders. Company provides enterprise and on-demand solutions that allow organizations to leverage patient experience and expertise in the design, development and promotion of their products and services. PLANETREE, INTERNATIONAL CONFERENCE ON PATIENT-CENTERED CARE WORKSHOP PRESENTER, CHICAGO, IL — 2016 Co-leader with Planetree Executive Vice President for workshop to develop patient-provider accountability plan targeting mutually agreed upon yearly objectives. AMERICAN INSTITUTES OF RESEARCH STAKEHOLDER, WASHINGTON, DC — 2016 Invited representative for “Making Health Care Measurement Patient-Centered: A Convening to Develop Principles and Strategies,” sponsored by the Robert Wood Johnson Foundation, Gordon and Betty Moore Foundation, and California Health Care Foundation. CONFIDENTIAL CLIENT PROJECT CONSULTANT, MONTPELLIER, FR — 2016 Contracted consultant for major pharmaceutical company developing tracking system for patients suffering acute event from symptom onset through diagnosis and treatment. WHITE HOUSE OFFICE OF SCIENCE AND TECHNOLOGY POLICY WORKSHOP PARTICIPANT, WASHINGTON, DC — 2016 Invited representative for Engaging Participants as Partners in Research design session convened to advise President Barack Obama’s precision medicine initiatives. MaRS DISCOVERY DISTRICT GUEST SPEAKER, TORONTO, ON — 2016 Expert patient and guest speaker addressing role of patient engagement in healthcare innovation centers for Canadian executive meeting.

ROBERT WOOD JOHNSON FOUNDATION TECHNICAL ADVISORY COMMITTEE MEMBER — 2015-2016 Appointed representative for year-long term directing foundation priorities for provider engagement. JOHNS HOPKINS SIBLEY MEMORIAL HOSPITAL, EXECUTIVE RETREAT GUEST SPEAKER, WASHINGTON, DC — 2016 Expert patient consultant and guest speaker for team leadership development. PLANETREE, INTERNATIONAL CONFERENCE ON PATIENT-CENTERED CARE OPENING KEYNOTE SPEAKER, BOSTON, MA — 2015 Keynote speaker on empathy in healthcare, social media use in patient empowerment and patientprovider relations at annual conference. CONNECT AU, FUTURE HEALTH SUMMIT INTERNATIONAL KEYNOTE SPEAKER, MELBOURNE, VIC — 2015 Keynote speaker on social media use in patient empowerment and patient-provider relations in Australia. ROBERT WOOD JOHNSON FOUNDATION PROJECT DEVELOPER, PROVIDENCE, RI — 2015 Selected to be among group of approximately 30 healthcare representatives from across the nation to develop RWJF’s Narrative Playbook in partnership with design-thinking firm the Business Innovation Factory. AMERICAN SOCIETY OF NEPHROLOGY PRESENTER, PHILADELPHIA, PA — 2015 Individual presenter on first ASN panel convened to address social media’s role in nephrology, patient empowerment and patient-provider relations at world’s largest nephrology conference. MEDICINE X, STANFORD SCHOOL OF MEDICINE PRESENTER, PANELIST & MODERATOR, PALO ALTO, CA — 2013, 2014, 2015 Pharma/patient collaboration presenter; caregiver/patient relationships presenter; art and medicine panelist; changing pharma models and patient engagement panelist; design thinking and patient innovation panelist; mental health, chronic illness and social media panelist; mental health and patient advocacy panelist; interconnected lives of patients and doctors panel moderator; intimacy and illness panel moderator. AMERICAN MEDICAL ASSOCIATION, STUDENT REGIONAL CONFERENCE STANFORD SCHOOL OF MEDICINE GUEST SPEAKER, PALO ALTO, CA — 2013 Panel speaker at the request of and in conjunction with, Larry Chu, MD, MS (BCHM), MS (Epidemiology), Assistant Professor, Stanford School of Medicine, regarding social media’s role in shaping medical students’ future careers and interactions with patients.

ANES205: ENGAGE & EMPOWER ME, STANFORD SCHOOL OF MEDICINE GUEST LECTURER, PALO ALTO, CA — 2013 In-class speaker regarding the patient experience and moderator for joint classroom and concurrent, live social media discussion with Smart Patients founders, Roni Zeiger and Gilles Frydman; session featured in module for Stanford’s online course. PATIENT-CENTERED DESIGN DAY, BON SECOURS VIRGINIA HEALTH SYSTEM WORKSHOP LEADER, RICHMOND, VA — 2012 Conceived and executed a day-long program focused on the power of narrative medicine and ePatient expertise for Bon Secours Heart and Vascular institute team members; Utilized narrative medicine exercise to facilitate discussion about care team members’ unique observation skills and communicating key observations to fellow team members to improve patient care; conducted designthinking exercise to introduce physicians, nurses and advance practice clinicians to self-directed problem solving and innovation. MEDCITY NEWS ENGAGE PANELIST, WASHINGTON, DC — 2013 Panelist addressing social media’s role in the future of medicine. PATIENT-CENTERED CLINICAL TRIALS WORKSHOP, ELI LILLY INVITED GUEST, INDIANAPOLIS, IN — 2013 Worked closely with internal innovation team members to design and execute a first-of-its kind workshop focused on re-centering the pharmaceutical clinical trial process around patients. B.C. KIDNEY DAYS, BRITISH COLUMBIA RENAL AGENCY GUEST SPEAKER, VANCOUVER, BC — 2013 Addressed role of social media in connecting patient populations with minimal in-person resources and conducted social media workshop for Canadian province’s annual nephrology and kidney care conference. UNIVERSITY OF CALIFORNIA-IRVINE, SAN DIEGO GUEST SPEAKER, VIRTUAL/ONLINE — 2013 Presented personal story as related to diagnosis and adoption of social media in the role of ePatient to emergency medicine class. DOCTORS 2.0 & YOU, GUEST SPEAKER OPENING PRESENTER & PANELIST, PARIS, FR — 2012 As opening speaker, presented personal story as related to diagnosis and adoption of social media in the role of ePatient to European health and social media conference in France; Panelist for discussion regarding international social media use among patient populations. JOE NIEKRO FOUNDATION, DUKE RALEIGH HOSPITAL GUEST SPEAKER, RALEIGH, NC — 2011 Presented personal story as related to diagnosis, adoption of social media in the role of ePatient, and creation of FMD Chat organization to serve patient community.

FIRST EAST COAST GRADUATE LIBERAL STUDIES CONFERENCE, GEORGETOWN UNIVERSITY PRESENTER, WASHINGTON, DC — 2009 Presented graduate paper examining environmental impact of dietary choices interwoven with personal narrative focused on experiments in vegetarianism. ADDITIONAL CONFERENCE & EVENT PARTICIPATION Patient Centered-Outcomes Research Institute Annual Conference, 2018; Precision Medicine World Conference, 2017; #HCSMCA Symposium, 2016; MedCity News ENGAGE, 2014; International Fibromuscular Dysplasia Research Network Symposium, 2014; Rare Disease Day at the National Institutes of Health, 2013, 2014; Rare Disease Legislative Advocates Conference, 2013, 2014, 2016; Rare Disease Legislative Advocates Lobby Day 2013, 2014, 2016; ScienceOnline, 2013; MAHEC Stroke Conference, 2013; NC Nonprofits Conference, 2013; International Society for the Study of Narrative, 2012; HealthCamp DC, 2012; Partnership With Patients, 2012; HealthCamp Kansas City, 2012; Medicine 2.0, 2011 SCIENTIFIC PUBLICATIONS Ruzicka M, Kucharski S, Hiremath S. Balancing Overscreening and Underdiagnosis in Secondary Hypertension: The Case of Fibromuscular Dysplasia. Cardiology Clinics. 2017 May; 35(2):247-54 Chu L, Utengen A, Kadry B, Kucharski S, Campos H, Crockett J, Dawson N, Clauson K. Nothing about us with out us — patient partnership in medical conferences. British Medical Journal. 2016;354:i3883

CONTINUING EDUCATION End of Life Care Blue Ridge Community College, Flat Rock, NC, Certificate accredited by the American Nurses Credentialing Center’s Commission on Accreditation, 2017 Narrative Medicine Columbia University, New York, NY, Certificate, 2013 Fundamentals of Supervision and Management Haywood Community College, Clyde, NC, Course, 2008 Southern Appalachian Ecology Great Smoky Mountains Institute at Tremont, Townsend, TN, Residential Course, 2010 
 Arts and the Environment Great Smoky Mountains Institute at Tremont, Townsend, TN, Residential Course, 2006, 2007


North Carolina Rare Disease Coalition — Founding member of advocate organization established in partnership with the North Carolina Rare Disease Advisory Council, created by the state legislature, to advise the Governor, the Secretary, and the General Assembly on research, diagnosis, treatment, and education relating to rare diseases, 2015 – present. FMD Chat — Founder and CEO of non-profit medical organization; oversee mission, fundraising, publicity and media relations, domestic and international partnerships; volunteer recruitment and development, and financials for international community of patients, caregivers, and medical professionals through social media outreach; successfully filed for and received 501©3 non-profit status; nominated for 2014 Global Genes Champions of Hope advocacy award, 2011-present. Rescue Animal Transport Driver — Assist various organizations’ efforts to facilitate pet adoption. Transport to-be-adopted animals along local and long-distance routes in coordination with public and private rescue teams, 2005 – present. UNC-Chapel Hill, Morehead Planetarium — Founding member of alumni council for state’s premiere science center. Promote center’s mission and capital campaign; advise center staff regarding programming and publicity, 2014 – 2018. Medicine X ePatient Advisory Board — Founding member of advisory board for Stanford University’s Medicine X, an annual medical and emerging technology conference; contributed to conference objectives, themes, and speaker selection; served as conference representative for strategic partnerships and at various events, 2011-2017 Folkmoot USA International Dance Festival — Social media curator for state’s official international festival. Increased public awareness and social engagement within local community, performance region and international folk community. Photographed performances, staffed front office, and assisted festival staff and performers as needed, 2013. Waynesville Public Art Commission — Appointed representative to town's inaugural public art commission. Established board bylaws and commissioned first public art piece celebrating town’s unique historic, cultural, natural and human resources, 2006-2008.

Profile for Sarah E. Kucharski

Sarah E. Kucharski - CV  

SARAH E. KUCHARSKI is a writer, designer and social media manager with extensive communications and marketing experience gained over nearly...

Sarah E. Kucharski - CV  

SARAH E. KUCHARSKI is a writer, designer and social media manager with extensive communications and marketing experience gained over nearly...

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