Keynote/Powerpoint
TECHNICAL
Digital Media
EXPERIENCE
Multimedia Brand Designer, Nashville General Hospital
as brand champion, establishing and maintaining the
General Hospital’s brand standards and communicating
through multiple channels.
2020 - Present | 150+ bed Hospital facility - Nashville
Founder / Freelance Designer, K|H Designs
and manage client relationships to improve visual
while maintaining the market standards for their industry.
2015 - Present | Remote
Marketing Director, Two Men and a Truck
business revenue through grassroots efforts resulting in an estimate increase of 15% YOY. Managed engagement on review sites resulting in an increase of reviews by 50%.
2019 | Local Franchise - Memphis
Marketing Coordinator, Two Men and a Truck Spearheaded “Movers for Moms” marketing campaign resulting in a 45% increase in partners & 36% increase in donations. Increased social media followers by 88% for two franchise locations.
| Local Franchise - Memphis
Production Intern, DDB New York
an e-newsletter for Production department, inclusive of 3 technical disciplines and had a reader base of 30+ employees.
| 500+ employee agency - New York
Advertising Intern, Walker & Associates
unique FB taglines and copy for 127 McDonold’s stores within the five state region alongside Social Media Manager.
| Women-owned agency - Memphis
2021 2016 2016 B2B Marketing Foundations Design Thinking: Customer Experience 2020 - Present 2021 - Present 2017 - Present 2019 2013 - Present Delta Sigma Theta Sorority, Inc. Nashville Junior Chamber Diversity & Inclusion Committee Networking Committee Inner L.I.G.H.T. Outreach Outreach Lead GiveCamp Memphis Freelance Runway Model Nashville Black 40 Under 40 awardee Lady Vols Design Competiton Winner Multicultural Advertising Intern Program 2020 2020 PROFICIENCIES CERTIFICATES ACCOLADES ACTIVITIES WORK
Serve
Nashville
them
Collaborate
identity
Increased
2018
Curated
2016
Generated
2015
SOFTWARE Adobe Illustrator Adobe InDesign Adobe Premiere Pro Adobe Photoshop
Brand Development
Design Motion Graphics Print Design Sketching EDUCATION THE UNIVERSITY OF TENNESSEE Bachelor of Science in Communication Advertising Major; Business Administration Minor
TABLE OF Clients & Contents
Nashville General Hospital (NGH)
NGH Employee Wellness Program
Two Men and a Truck Movers for Moms
Congregational Health and Education Network (CHEN)
Maynard for Senate Assorted Logos
Nashville General Hospital
For more than a century, Nashville General Hospital has been serving the community as a steadfast beacon of care and compassion — making outstanding, comprehensive health care accessible to all. At NGH, all are welcomed, and all are treated equally. The facility serves as a lifeline for the health needs of the Nashville community. Patients’ well being is their primary concern — and the experienced and skilled professionals are here to nurture both health and hope.
SCOPE OF WORK:
Brand Identity Design
Brand Strategy
Creative Direction
PHOTOS FEATURED ON NEXT PAGE (T-B/L-R):
COVID-19 Flyer, Custom Canopy Tent, Stress Balls, Step & Repeat Backdrop, COVID-19 Flyer, Vinyl Decal
IDENTITY DESIGN
NASHVILLE GENERAL HOSPITAL
NASHVILLE GENERAL HOSPITAL
NGH Employee Wellness Program
The purpose of the Nashville General Hospital Employee Wellness Program is to improve the overall wellbeing of NGH employees by highlighting the fourth dimension of the Quadruple Aim - “Caring for the Caregiver.”
The program is open to all NGH employees, whether you have NGH health insurance or not.
SCOPE OF WORK:
Brand Identity Design
Brand Strategy
Campaign Activation
Creative Direction
Logo Creation
Videography + Editing
CAMPAIGN DESIGN
NGH EMPLOYEE WELLNESS PROGRAM CLICK THUMBNAILS TO ACCESS VIDEOS
DIGITAL
Two Men and a Truck
TWO MEN AND A TRUCK® started in the early 1980s as a way for two brothers to make extra money while they were in high school. Now, 30 years later, the company has grown to more than 350 locations worldwide.
The company has come a long way – and logged a lot of miles – since Mary Ellen Sheets sketched the first “stick-men.” The TWO MEN AND A TRUCK® system continues to pave the way for future growth and innovation, while remaining rooted in the core principles of exceeding customers’ expectations.
SCOPE OF WORK:
Digital Design
Layout Design
Imaging Design
Print Design
Recruitment Campaign Curation
Social Media Design
Social Media Management
DESIGN
TWO MEN AND A TRUCK
Movers for Moms
Each
EVENT
Two Men and a Truck hosts a national giving
aimed at assisting mothers in need within the franchises’ service area. Every Two Men and a Truck location partners with local businesses to collect essential
items for women and children who are victims of domestic assault, and economic hardship.
SCOPE OF WORK:
Donation
Kickoff Event
executing a
with a curated group of community
influencers to promote the drive.
Donation Drive Component
March and April, myself and fellow team
off empty collection boxes to
local business partners. Any boxes that were filled (prior to the campaign end date) were picked up and replaced with another donation box.
Results
with strategic placements on Instagram and Facebook, the campaign was extremely successful.
2018 and 2019 Movers for Moms campaigns
the most successful donation years for TMAAT Memphis since its opening in 2009.
Spring,
program
care
DESIGN
Drive Execution Event Marketing Design Print Design Social Media Design Social Media Management
I took a new marketing approach by
kickoff event
leaders and
During
members dropped
our
Paired
The
were
partners 2018 55 partners 35 2019 donations 2018 7,500 donations 5,800 2019 PHOTOS FEATURED (L-R): Kickoff Event, Donation Drive Component, Campaign Results
MOVEERS FOR MOMS
EVENT DESIGN
Congregational Health & Education Network
The Congregational Health & Education Network (CHEN) was founded by Dr. Joseph Webb in 2017 in Nashville, TN. Our mission is based on the principle that health disparities can be reduced by addressing the social determinants of health (SDOH) and by creating and providing resources that will remove barriers that exist in our communities.
SCOPE OF WORK:
Banner Design
Collatoral Design
Layout Design
Merchandise Design
Print Design
CHEN
IDENTITY DESIGN
Maynard for Senate
Ex-Metro councilman Jerry Maynard II ran for the District 19 State Senator seat previously held by Brenda Gilmore. During his campaign, Maynard picked up the support of community leaders including Howard Gentry, Sharon Hurt, Vincent Dixie and Brenda and Erica Gilmore, and The Tennessee Tribune formally endorsed Maynard for the role.
Jerry Maynard is a revered Nashville leader who helped keep the doors open at Nashville General Hospital and secured $10 million in funds for the National African American Museum. Maynard was also instrumental in bringing the Nashville Soccer Club to our city.
SCOPE OF WORK:
Creative Direction
Digital Design
Layout Design
Imaging Design
Print Design
Social Media Design
Social Media Management
MAYNARD FOR SENATE
MAYNARD FOR SENATE
Assorted Logos
Various logo marks for a variety of clients. An effective branding campaign perfectly reflects your business’ style and individuality while also attracting your target clientele, boosting sales, and overall morale. I produce branding strategies that are impressive to both see and touch!
The vector-based logos that you see all began in my sketchbook before moving into Illustrator. It’s this personal aspect that makes the final result more successful and exciting for myself and the client.
SCOPE OF WORK:
LOGO DESIGN
Brand Identity Design Brand Strategy Creative Direction
ASSORTED LOGOS
P E W 901.825.3451 KAYLYNHARRISDESIGNS@GMAIL.COM KAYLYNHARRISDESIGNS.COM
