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Design Brief Product:

Target Audience:

Dog Treats

Dog owners who are willing to pay a medium price range for dog treats.

Goal: To create a successful packaging design that conveys or hints the overall benefits of this product. Also to create a design that stands out from the rest of the dog treats that are on the shelf.

Retail Environment: Specialty Boutiques for Dogs

Gender: Female and Males Age: 25- 40

Competitors: Milkbone Wet Noses Dog Treats Claudia Canine Cusinie Freshpet The Lazy Dog Cookie Co.

Packaging Idea: Green, environmentaly friendly, healthy, and raw effect.


Inspiration


Brain Storming


Sketches


Concepts


Final Concept


MockUp & Material Chipboard


Color Studies C: 3 M: 30 Y: 70 K: 0

C: 45 M: 92 Y: 32 K: 0

C: 0 M: 77 Y: 56 K: 0

C: 69 M: 6 Y: 47 K: 0

C: 6 M: 18 Y: 82 K: 0

C: 8 M: 62 Y: 85 K: 0

C: 23 M: 4 Y: 84 K: 0

C: 0 M: 68 Y: 90 K: 0

C: 14 M: 94 Y: 79 K: 0

C: 69 M: 6 Y: 47 K: 0

C: 14 M: 94 Y: 79 K: 0

C: 8 M: 62 Y: 85 K: 0


Type Studies yum yum’s

yum yum’s

Archer // Bold Italic Grand Hotel // Regular

yum yum’s yum yum’s yum yum’s yum yum’s

Playfair // Bold Italic

House Slant // Regular

Thirsty Scrpit // Regular

ostrich Sans // rounded medium


Die Line


Photographs


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