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BRAND GUIDLINES


Table of Contents 2. Meet Heavenly Honey 3. Logo 5. Color Palette 6. Minimum Size and Clear Space 7. Typography 8. Rules 9. Visual Identity


Our Story Heavenly Honey is a small local honey business owned by a man in Cabot, Arkansas. Heavenly Honey sells regular honey, honeycomb honey, honey sprinkles, lotion, lip balm, and more! We have outgrown the backyard and have recently partnered with a local farm. Our target audience is people who buy their food fresh and seasonally at markets and farms. The honey business can be competitive with other beekeepers, but the main competition is grocery stores. This brand kit provides guidelines and examples of how to use our brand correctly.

Our Tone of Voice Heavenly Honey’s goal is to provide a positive tone. While the subject of bees can be a serious matter with the fast reduction of beehives, we want to spread our love of bees and how they are essential to our lives. Showing the process of beekeeping, extracting honey, and sharing our products is our way of saving the bees. Our fun fonts, cute illustrations, and bright colors set off the happy tone.


Our Logo


Our Logo Variations LOGO WITH TAGLINE

LOGO MARK


Clear Space Requirements

Minimum Size one inch

one inch


Our Color Palette PRIMARY COLORS

PANTONE: HEX: CMYK: RGB:

PMS 7549 C #FFB400 0, 33, 100, 0 255, 180, 0

PANTONE: HEX: CMYK: RGB:

PMS 2013 C #FF9900 0, 47, 100, 0 255, 153, 0

SECONDARY COLORS

PANTONE: HEX: CMYK: RGB:

PMS 114 C #F9DD3A 4, 8, 88, 0 249, 221, 58

PANTONE: HEX: CMYK: RGB:

PMS 7670 C #524C96 81, 81, 7, 0 82, 76, 150


Our Typography SERIF FONT

SANS SERIF FONT

Athelas Regular abcdefghijklmno pqrstuvwxyz 0123456789 ! # . & * () - ; :

Avenir Medium

abcdefghijklmno pqrstuvwxyz 0123456789 ! # . & * () - ; :


Our Rules DO NOT -

Stretch Warp Distort Pixelate Mix Logotype Colors


Our Business Card


Our Newsletter

Facebook and


Our Infographic


Our Social Media


Our Packaging


Our Video

https://youtu.be/BtrdJot84is


THANK YOU FROM


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