Page 1

“I am free to be me and be honest and open to myself and others. I am speechless at the extent of change and growth.”

have said


Chris Wilson, Production Director

many ways.”

helped me see myself and develop in

good friends made it very special. It has

with so many people who have become

than I had anticipated. The interaction

“Simply fantastic! It went much further

Bill Goodyear

an extraordinarily effective learner. .”

This congruence has enabled me to be

content. Strange that this is so unusual!

the training itself has modelled the

“The training has been extraordinary -

Virginia Gage, Video producer

without thinking about it..”

utilising yet another piece of NLP

pleasantly suprised to notice that i am

quite automatically. I still keep being

was already using what i had learnt

was not only capable of using NLP, but

“I finished the training knowing that i

John Donnelly, Consultant/Marketer

structured and delivered.”

seen or experienced. Exceptionally well

“Undoubtedly the best training I have

Samantha Edmonds, Actress Teacher/Mum

Matthew Harbour, Sportswear Dealer


about this

“On a scale of 1-10 it’s a 12!”


Deborah Moore, Manager

possibilities. Brilliant.”

enriched and open to infinite

empower me and I feel incredibly

I am. I have an amazing toolkit to

“I have a greater understanding of who

Maggie Harte, Management Developmen Manager - London Fire Brigade

employer’s time and your own.”

you can split the training between your

structure over several months means

skills and yourself simultaneously. The

“The opportunity to develop both your

Tim Hewitt, Business Development Manager


up a whole range of possibilities for

“Inspirational teaching. It has opened

Alan Arnett, Consultant

I didn’t know were possible.”

literally all my life, to achieve things

beyond things which have been issues

“Life changing - enabled me to move

Harish Devda, Management Consultant

“My level of communication skills is now 100 times greater.”

Nicola Kidman-Suessbier, Teacher & Consultant

ever done.”

interesting, fascinating course I have

This must be the most rewarding,

learnt I can use every day of my life.

learnt such a lot and everything I have

“It has been absolutely fantastic. I have

w w w. i t s n l p. c o m


Fax +44 (0)1268 777976

Telephone +44 (0)1268 777125

• Head Office

Spring 2008

Ian McDermott


The NLP Practitioner Programme



developing the practical applications of NLP

A five-month learning experience

20 reasons for the ITS 20-day

NLP Practitioner Certification course details Venue Novotel, London Dates Spring 2008 programme 7 - 10 February 2008 16 - 19 March 2008 17 - 20 April 2008 15 - 18 May 2008 12 - 15 June 2008 Cost £2295 (plus VAT)

Unique Course Features • An integrated vision - Ian McDermott gives the whole training, providing vital continuity and assurance of quality. No stand-ins. No substitutes. • Project-based learning - Ensures you integrate NLP into your life, both personally and professionally. • Optimum format - We deliberately favour modules of 4 days. These segments give in-depth experience fast but allow sufficient time in between to digest and integrate. • Outstanding support material - Fully comprehensive, specially written course manual, by one of the leading authors in the field.

The ITS difference

International Teaching Seminars is committed to making it as easy as possible for you to become an NLP Practitioner. We therefore offer a special payment plan which lets you spread the payment over seven months, at £295.00 per month after an initial deposit. Please see the enclosed form or call the ITS Head Office for more information.

How you will benefit from becoming an NLP Practitioner

When you choose the ITS Practitioner Programme you also get more than just NLP. We incorporate three • You will have mastered many further leading-edge fields of knowledge within of the cutting-edge skills being the course - Coaching, Systems Thinking and used by individuals and advanced Accelerated Learning.

businesses to increase their effectiveness and impact.

The Coaching Perspective

• You will know how to overcome personal issues from the past that may have been holding you back. You will also be able to pass these skills on to family, Being able to effectively Coach yourself and others is an increasingly friends and colleagues. important life skill. We are all Coaches some of the time - potentially even in informal conversations with family, friends and colleagues. • You will learn some of the most Because NLP offers such a powerful array of tools for change and powerful communication skills development, your ITS Practitioner Certification Programme will available. Your trainer, Ian McDermott, is pre-eminent in the field of NLP Coaching. He is co-author of the definitive book on NLP coaching, ‘The NLP Coach’ and co-creator of ‘The European Coaching Certification Programme’ which is the international benchmark training in the field.

equip you for life with foundation skills for effective Coaching.

Systems Thinking Learning NLP is one thing - but what you want is to be able to implement it effectively in your life both personally and in the work situation. You are part of larger systems like your family and the field you work in. To make the most of the NLP you will master on this training, you need to be able to use it in these larger systems. Ian McDermott, is an internationally acknowledged authority on applying NLP in systems. He is co-author of ‘The Art of Systems Thinking.’ Understanding how you can use NLP in these systems will dramatically increase your effectiveness, save you time and help you achieve your goals.

Advanced Accelerated Learning Become a Certified Practitioner of NLP for just £295.00 per month (after initial deposit).

1 Change that lasts

NLP allows us to model excellence - to find out how somebody does something superbly - and then replicate it. Nowhere is this more true than with learning. Your brain has an infinite capacity to learn - and to learn quickly and easily. The entire ITS NLP Certification Programme is 20 days of Accelerated Learning, so the material covered spans years of developments in NLP.

• You will discover how to set and achieve goals. • You will learn to master your mind - so that you are in control of your life rather than being at the mercy of events. • You will have a highly effective set of skills for handling stress. • You will gain an understanding of related fields such as Mind/Body Health and Systems Thinking. • You will discover how NLP can make a significant impact on organisations.

• You will be a more effective learner - enabling you to master This course will not just enable you to learn NLP easily and effectively. the skills vital for progressing It will show you HOW you learn. In a changing world, this is a vital skill. Ian McDermott is famous for superbly demonstrating the your career in the years ahead. actual how to’s. And if you have children - you’ll then know how to help them become more effective learners too.

A Truly International Training Because of the pre-eminent reputation of ITS for quality and excellence people come from all over Europe - and beyond! - to be part of this outstanding programme. New low cost flights have made travelling to London to learn with Ian McDermott even easier. Our training venue is ideally located for Heathrow and all the London airports. It’s five minutes from the tube and easy to access from mainline train stations. Please contact our office team if you would like assistance.

• You will be able to influence your children more effectively. • You will be better equipped to negotiate and handle meetings. • By understanding modelling, the cornerstone of NLP, you will be able to duplicate other people’s excellence in any field that you choose.

You may have been to courses in the past which left you feeling great at the time but soon ‘wore off.’ The real pay-off from a good training is that you are able to do things differently after your training - even when with others who haven’t been on it. This is one of the areas where ITS excels. The learning is in the doing both in the training and between modules. That is why our 20-day certification is spread over 5 months.

2 Time to learn While the training consists of 20 days, the Certification programme actually represents a 5-month learning experience. This is a vital point. In many ways the spaces between the 5 modules are as important as the modules themselves. It is during this time that you will integrate the material you have learnt into your everyday life. Like a good meal, the time comes when you want to stop eating, and have time to digest. So our 5-month training offers you a depth of learning that is simply not possible with shorter courses.

3 Time to practice Much is made of the speed and power of many aspects of NLP - and quite rightly so. You will learn material quickly - and instantly be able to put the material into action in your personal and professional life. At the same time, you should be aware that, as with any other field of learning, real proficiency requires practice. Our 5-month training is designed to ensure you become really proficient - ITS Practitioners are generally recognised as having the best command of the material.

4 Where professionals train For many, the ITS Practitioner Programme is where they meet and make the right connections. We like the fact that there are people who first met on the course and are now happily married. And we’re proud that we have made it possible for many delegates to join together in starting up new businesses that are now flourishing. While we can’t promise you wedded bliss or a business empire, we can promise you some remarkable introductions because this is where the professionals train.

5 More time to pay This 5-month training means you can spread your payments over a longer period and you can use our easy payment plan to spread the cost.

6 More enjoyment We believe that your NLP Certification Programme will be one of the most significant learning experiences of your life. Above all, we hope that you will enjoy and treasure the experience. A shorter course would not just cut back on the learnings. It would reduce the enjoyment of the training too. This is another reason that our 5month format is so popular and successful.

7 Tap into an ongoing network When you join the ITS NLP Practitioner Programme, you are not just attending a training, you have the opportunity to become part of a community, in the sense that you will be with a group of people who you really get to know and who provide a supportive network for each other. This network often results in new business opportunities and wonderful lifetime friendships.

8 Be at the leading edge Ian McDermott is famous for his how-to demonstrations of NLP and Coaching. Learn from the man who has over 20 years experience, has co-authored some of the most widely read and highly respected books in the field. See Ian in action and learn the how-tos direct.

9 Accelerated learning If you are considering taking an NLP Practitioner Programme, you should be aware that there is no ‘law’ governing who can offer a training. Anyone can put on a training of any length, and label it

Take your NLP Practitioner with ITS - The World Leader in NLP Coaching ITS is the only NLP training organization in the world - and the first training organization of any type in Europe - to receive formal ICF accreditation for ITS European Coaching Certification Programme.

‘Practitioner.’ To overcome this, minimum standards have been set up to govern UK trainings. Some organisations choose to abide by these standards - others do not. You are free to choose, but you may want to know that your ITS Practitioner Certification is recognised internationally as representing the highest level of NLP expertise. It’s just one more reason for you to

The International Coach Federation (ICF) is the largest non-profit professional association in the world with more than 5000 members and 179 chapters in 30 countries. It is the world’s premier Coaching body. ICF only recognizes a handful of organisations worldwide for their Coaching training. Taking the ITS Practitioner Programme will ensure you become familiar with the coaching dimension of NLP. It can also be your first step to achieving full accreditation as an ICF recognized ‘Professional Certified Coach’.

choose our 20-day training.

To reserve your place on the next Practitioner Programme please fill in the enclosed form or book online at or call ITS on +44 (0)1268 777125

Many people ask how we are able to pack so much material into 20 days. The answer is with Accelerated Learning. You will use the very latest learning techniques and will probably surprise yourself at the amount you have absorbed easily after the five months training.

10 Know what you’re doing NLP contains some quick, simple change processes which you will learn quickly and easily. However, these alone will not make you an NLP Practitioner. You need to know when to do what, plus what works and what doesn’t. If you’re going to be any good at actually using NLP you’ve got to know what you’re doing. Techniques need to be backed up with real understanding - and that is what our 5-month learning experience offers you.

“Ian is somebody who has been able to distil a potentially

y training 11 The Coaching Perspective Ian McDermott is not only an internationally recognised NLP Trainer, he is also one of the world's leading NLP Coaches. For more than 20 years Ian has been Coaching individuals and executives and his experience in this arena will be invaluable for you. All of us are Coaches some of the time, with family, friends and work colleagues. It is also a wonderful gift to be able to Coach yourself effectively. The unique Coaching perspective of the ITS NLP Practitioner Programme will equip you with the skills and experience to be highly effective at assisting yourself and others achieve fulfilment and success.

Your trainer

complex subject into a compelling learning experience. Ian has

Ian McDermott

12 The best pedigree

13 Family benefits

14 Tracking learning Between each module you will be able to put what you have learnt into action. To then come back and build on the progress you have made, and to get answers to any questions that your experiences may have raised, is a powerful and important aspect of this programme.

15 Re-establish balance The format is 5 modules, each 4 days long, spread over a long weekend. For many people, this means they are achieving a balance, investing 10 days of their own time and 10 days of their employer’s time. This is particularly appropriate, as the ITS programme is specifically designed to improve and bring balance to both your personal and professional life.

16 Time to master the field The amount of material generated in the field of NLP over the last 25 years is staggering. You just cannot do justice to this material in a training that is less than 20 days.

17 Personal and professional People come on the training for many different reasons, both personal and professional. Some focus very much on the enormous variety of skills that they learn during the programme. For others this can be a programme about making important personal changes. Once again, the training has been structured so that you can take the time necessary for you to focus on the applications of NLP that are important to you - in all areas of your life.

18 Learn to make learning easy You will find that over the 5 months, learning will become virtually effortless as your brain tunes in to a new way of thinking and a new way of learning. You’ll know how to learn more easily for the rest of your life.

19 New career pathways The ITS Practitioner Programme is recognised as pre-eminent in the field and stands alone. However, it can also be the beginning of a very rewarding programme of professional development. With ITS you have a well established career path that can take you from Practitioner through to Master Practitioner to becoming a fully accredited NLP Coach. For some people this can be a career in itself. For others the skills they acquire give them new credibility and opportunities in their present work.

with individuals and the group.” Graeme King - Accountant

UKCP registered psychotherapist and a prolific author. As a longstanding member of the Society of Authors, he is the co-author of some of the most widely read and respected books in the field, including, Way of NLP; Practical NLP for Managers; NLP and Health; The Art of Systems Thinking; NLP and the New Manager; Manage Yourself, Manage Your Life; Brief NLP Therapy; The NLP Coach; Your Inner Coach and The Coaching Bible. His books have also been translated into 15 languages.

Ths ITS NLP Practitioner Certification Programme has been in place for many years. We are constantly building on the programme and incorporating the latest developments. Over these years Ian McDermott has trained thousands of Practitioners. It is because of the results they have achieved that we know how well this 20-day training works.

Many Practitioners tell us that, while they became NLP Practitioners to further their own professional and personal lives, the material they mastered has also made a significant difference to their family. Whether it be a particular technique like coaching children in NLP memory strategies or just passing on accelerated learning skills, parents find NLP invaluable in equipping children with the life skills they need in our changing world. Meanwhile the communication skills you will learn can only enhance your relationships with parents and your partner.

achieved this through a supreme demonstration of empathy

Ian McDermott Ian is the man who brought NLP and Coaching together. As the world’s foremost authority on NLP Coaching, he is the best selling author of The NLP Coach and the author of the NLP Coaching chapter in the industry standard manual - Excellence in

Coaching. For over twenty years Ian McDermott has pioneered the growth of NLP in Britain and Europe. Ian’s revolutionary work and highly popular style have made him a regular contributor to the media. His extraordinary contributions to the field resulted in him being made an International NLP Diplomat. Ian is the Founder of International Teaching Seminars (ITS) which celebrates its twentieth anniversary in 2008. ITS is the world leader in delivering NLP training and coaching and the primary resource for over 100 of the top companies in the UK and Europe, clients include: BP, BMW, Cancer Research, Canon, Cisco, Ernst & Young, Emap, GlaxoSmithKline, General Medical Council, HM Treasury, IBM, Lloyds, HBSC , Hewlett Packard, John Lewis Partnership, Metropolitan Police, Microsoft, Nestle, NHS, Orange, Ordnance Survey, PWC, RBS, Royal College of Nursing, Shell, Unilever, Vodafone, Waitrose. A visionary entrepreneurial leader Ian spends much of his time coaching and training the next generation of executives, coaches and NLP Graduates. Right now, throughout the UK, across Europe and around the world, there are thousands of Ian’s graduates making change possible where it is needed. The training they have received is uniquely practical and gives them the tools to go into business themselves if they wish. Ian has personally trained an elite group of specialist coaches enabling ITS Executive Coaching to work with key senior organisational players in many FTSE and Fortune 500 companies. Their focus is on strategic issues, creativity and innovation. (Ian’s work is featured in the Open University’s MBA course ‘Creativity, Innovation and Change’). Named one of Britain’s Top 10 Coaches and described as ‘the Coaches’ Coach’ by the Independent on Sunday newspaper, Ian is also a

Ian is committed to making his expertise as widely available as possible. To this end, each year he leads the ITS NLP Practitioner Certification Programmes, as well as the ITS NLP Master Practitioner Certification and the ICF recognised NLP European Coaching Certification Programme. You can also meet Ian personally at one of the ITS Workshops and Open Evenings that he hosts in London.

Your Practitioner Programme checklist When you take your NLP Practitioner Programme, you want to take it with the very best. Here is a checklist that you may find useful. ITS the organisation have a ✓ Does proven track record? Can it show you how people have taken the training and made specific and measurable improvements to their personal and working lives? the training address the ✓ Does work of all of the leading pioneers and innovators of NLP - not just one or two? the organisation offering you a ✓ Istraining known to give priority to

On a more personal note Ian McDermott was born in London, married an American and is equally at home in the UK and the US. He and Paulette have two sons, Matthew and Christian who he says “definitely keep us current!” Early in life he had plans to enter a Buddhist monastery in Thailand. Instead he briefly became the manager of a dry cleaning shop! (Ian says, ”It’s a long story”). After teaching in Higher Education he became a psychotherapist, studied NLP in the US, made it his own and brought it back to the UK. He has been a coach and a successful entrepreneur for over twenty years. We asked Ian - Why do you do all this? “This is how I can make a difference. I don’t believe in telling people how to live their lives. People have different needs, different dreams, different abilities and different styles. I would like people to have the chance to be who they really are and to live a full life as they understand it. I won’t know what that is, however I do know how to put them in touch with their own inner wisdom. And that I do know. I know how to do this because I did this first with myself. From my own experience I know that when you start living what’s true for you, you start to get real in a whole different way. This affects your personal life and it also opens up a whole new world of professional possibilities. When you know what you’re about and you know what matters to you, you begin to have an understanding of what your mission is. When you start living your mission you can tap huge reserves of energy you never knew you had. You’ll also find that you can make a very good living because you’re now making a contribution that goes beyond your personal needs. Making it possible for people to do this – that’s what I’m about.”

The following are just some of the books co-authored by Ian McDermott.

supporting delegates, with customer service, not just before and during but after the training as well? the training offer a balance ✓ Does between the personal and professional applications of NLP? you trust the trainer? Slick ✓ Do tricks won’t do it - your personal credibility is what will make the difference. (We show you how.) the training organisation ✓ Has been established in the UK for a minimum of ten years? Does it have a dedicated team with over a decade’s experience of working with individuals and businesses in the UK? trainer recognised not just ✓ Isasyour one of the world’s best NLP trainers and consultants, but also an experienced coach who knows how to empower people? And do you have a guarantee that he will be the one to deliver the training? the training been specifically ✓ Has designed for the British market and a UK audience?

✓ Is the training spread over

several months, to give you the most effective learning experience possible?

you able to spread the cost ✓ Are of the course over several months? Your questions answered

What the participants say about Ian McDermott ‘Above all, a teacher with that rare quality - total respect for the intelligence and integrity of his audience.’ Shaun D’Arcy, Copywriter

‘The most outstanding communicator I have ever met, with a depth and wealth of knowledge that was of immense benefit.’ Melba– Linda Schertler, Director, Language School

If there is anything else you need to know before reserving your place for the Practitioner Programme, please call the ITS Head Office on +44 (0)1268 777125. We will be happy to answer your questions.

'Excellent! I have learnt a lot from watching his style of training - especially as he breaks a lot of the rules I was taught about presentation and training.’ Diane Thompson, Training Manager, Interflora. ‘Ian’s lightness of touch enabled people to deal with very serious issues’.

Pat Ridley, Computing & Electronics

20 The best training experience


Many people find that becoming an NLP Practitioner is one of the most significant experiences of their lives. For that reason, when you choose your trainer, you want to choose the best - someone you can really learn from, someone you can trust. We hope that you will choose to train with ITS. We are proud of the fact that we are leading the field in the quality training of NLP Practitioners in Britain, and we look

‘Inspiring, Humourous, totally focused. Ian has managed to become an inspirational role model for me, without ever approaching the status of guru. I think that is an extremley fine tightrope to walk and i congratulate him for it.’ Robert Thirtle

To reserve your place on the next Practitioner Programme please fill in the enclosed form or book online at or call ITS on +44 (0)1268 777125

No prior training is required. Europe’s leading 20 day NLP

The ITS Official 20-Day NLP Certification Programme

Practitioner programme. Certification matches and adheres to international standards.

“It sounds like a cliché but this training has changed my life. I came largely for professional reasons, and have experienced a personal exploration and development I would not have believed 5 months ago. What I have spent weeks, months or years working on in the past has changed beyond recognition. If I believed in miracles, this would be one. And I do believe in miracles. Ian’s integrity, sensitivity and humanity are something remarkable.” Jane Aspden - University Lecturer

What is NLP? Neuro-Linguistic Programming is the study of human excellence. It was created in the 1970s as a way of identifying how people were able to excel in various fields - business, therapy, sports, communication and many others. By discovering how the minds of great achievers were working, the creators of NLP - and the many pioneers that have followed, have uncovered many of the ‘structures’ of human excellence. By learning and duplicating these structures in your own life, you will be able to significantly increase your personal and professional effectiveness. NLP is often described as a set of tools that shows you how to run your mind. This is certainly one of its benefits. We live in a world of amazing technological innovations, yet many of us know very little about how we, as human beings, work. By becoming a Practitioner of NLP you will gain in-depth and profound knowledge about how you and others work. This will give you greater control over your own life and greater influence in your interactions with others.

Personal and professional One of the reasons that the ITS Practitioner Programme attracts such a wide group of people, is the many applications of NLP. Our training is designed to enhance both your personal and professional life.

When you take the ITS 20-day Certification Programme, you will learn: • How to build and maintain rapport - the key to successful relationships. • How to master advanced communications and influencing skills. • How to achieve clarity on precisely what you want in the key areas of our life.

• How to gather specific, high quality information from people and how to use it to achieve your outcomes.

• How to increase the range of what you are able to see, hear and feel so you know more about what’s going on.

• How to use metaphor effectively, as all great communicators do.

• How to generate practical, well-formed outcomes and how to achieve them.

NLP is well known for its many change techniques - enabling you to successfully generate change and overcome any fears and obstacles that may be standing in your way. By becoming a Practitioner you will become proficient in helping yourself and others resolve such issues and design a future that is both compelling and achievable.

• How to design interventions to move a person or an

But the personal applications of NLP are only half the story. Many participants tell us that some of the most significant benefits are in the professional arena, from increased skills in communications, managing, influencing and team work, to entrepreneurial skills and increased effectiveness for small business owners and the self-employed.

• How to change unwanted behaviours.

Many delegates considering career changes have also found their NLP skills invaluable in making effective decisions about their future, and increasing their abilities in key areas.

• How to create the right context for successful individual and organisational change.

• How to determine what is important to yourself and others. • How to see what is going on inside others. • How to talk another person’s language. • How to create your own personal state of excellence. • How to communicate clearly and effectively. • How to make meetings work.

This 20-day NLP training is divided into modules of four days.

• How to mediate and negotiate more successfully.

To ensure you get the most from the training, there will be a lively variety of learning formats: large group presentations, special ‘how to’ demonstrations, small group exercises, step-by-step individual coaching, diagnostic sessions, practical skill-building work, tasks and discussion, and plenty of opportunity to have your questions answered as you go along.

• How to recognise and use powerful language patterns.

Official certification in NLP Certification is optional in this programme. However, if you are interested in certified training you may wish to know that our certification is a worldwide recognised bona fide NLP qualification.

Some of the best learning can be achieved by applying the training to something that is of particular importance to you personally. As part of your Practitioner Programme you get to create your own NLP project. This enables you to integrate further what you have learnt and make the material your own. The projects can give great personal satisfaction. They can also be financially very rewarding both for individuals and for sponsoring organisations.

‘The project has linked every technique to me; it has enabled me to take this magic and use it for me and mine in my life immediately. It has made the training work.’ Ann Hunter, Management Consultant

organisation from where they are to where they need to be.

What happens

To ensure optimum supervised practice we have a team of qualified assistants and build practice sessions into each module. Between modules there are optional skill-building tasks.

Project-based learning

• How to develop your behavioural flexibility and creativity. • How to be more at peace with yourself. In addition • You will learn how to use many specific change techniques

Make this the year you take your personal and professional life to new levels of excellence - the year you become an official Certified Practitioner of Neuro-Linguistic Programming.

Some examples of the benefits of projects ‘I created a central management training programme for a national company’s 500 managers, using NLP to develop coaching and counselling skills, project management, assertiveness training and stress management.’ Jennifer Hill - Training Services Manager

‘I integrated NLP techniques into the treatment of substance misuse to provide a more effective form of care.’ Jean Nash - Community Nurse

‘I devised a post-graduate training programme for medical staff in communications skills.’ Dr John Dale Phillips - General Practitioner

‘I used NLP to help my son to become a good speller and to generally increase his ability to learn. (In 5 weeks his grades went from C’s and D’s to A’s and B’s and have remained there.)’ Gail Mariner - Mother

Special payment plan £295.00 per month (after deposit)

To reserve your place on the next Practitioner Programme please fill in the enclosed form or call ITS on +44 (0)1268 777125


This is the upcoming Practitioner course